3 Differences Between Content Writing and Copywriting
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- Опубликовано: 16 июн 2024
- WHAT IS CONTENT WRITING VS COPYWRITING? Here are the 3 key differences between content writers and copywriters. If you're a freelance writer looking to start a copywriting business it is absolutely critical that you know the difference between these two art forms, so you best know how to present yourself and find new clients.
Or, if you're an entrepreneur or a business owner looking to hire the freelance writer, knowing the difference will make sure you hire a writer that suits your needs.
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Is it just me 👀or does she deserve waaaay more subscribers 🔥🤝
Sakhile Sithole haha thank you!! It’s not just you 😉 working on it!
It's not just you
@@vyle2206 awww thanks!
🙋♂️ I always think so too. Was glad is up to 1k today... Waiting for 2k now 😊
@@jerryloncey :D
1.Purpose
Copy - Sales
Content - Engagement
2.Direction
Copy - Strategic
Content - Conversational
3.Goal
Copy - Increases revenue
Content - Increases brand value
Welcome in advance,cannot get away with my note taking habit.😂
Thank you ✨
this really helps. I was kinda unsure between copywriting and content writing. So I end up here and it was a gigantic help for me.
Thanks...
Ū u.
Your notes is Gold mine, I just scan them & get gust of video. Super time saver.
Love you sooo much & I'm excited to start my copy-writing business after coming in contact with your series of video to use hone my craft as far u're there to mentor all thru the process.
More grace to ma.
I'm so glad that you have taken the time to make this educational RUclips Video. I appreciate the information you shared in this RUclips Video.
Just caught your video on my recommended, clicked and wasn't disappointed :D. Your videos are very valuable and great as i was looking to start copy writing myself. Keep up the good work !!
I'm so glad I watched this video. Coming from the journalism world, I've specialized in excellent content writing, but mastering copywriting (even though I understand it in theory) has been a tremendous pain point for me because I now realize that I've been thinking more like a content writer. Seeing them compared like this really helped to put me at ease about making the transition. Thank you.
Aw glad to hear it! Thanks 😊
Why not just be a content writer then? It can pay well and AWAI newsletter has been saying lately it is bigger business than ever now.
Same as you ! So what your plan ?
Lol you and me both.... i have always thought that i am a copywriter but i am seeing i am more of a content writer than a copywriter😂😂🔥
Alllex, so great listening to you.
You have broaden my mind on copy writing .
Am just a new student on copy writing still in training. Thank you.
Love your interaction with the viewers... very nicely explained... and subscribed :)
Great video. I loved how you explained the differences in way that anyone can understand.
I'm still the process of learning and polishing my English. Because I'm looking forward to take courses in the next year. I find you videos very useful (sorry for my lack of vocabulary haha) and your English accent so clear that It has helped a lot to practice my listening skills. Thanks
Thank you for this. I am just starting my freelancing journey and I have no idea what area of writing I should take.
Now I know what area I can be comfortable writing or to be able to express myself more.
This is very helpful. I was always confused and didn't even know if there was a difference. Would be good to see an example of copy and content side by side so I know what they are both like as a piece of writing.
Beautiful presentation of ideas. Thank you Madam. The clarity and examples awesome.
It was a clear & concise video on copywriting& content writing I have come across!
I was in a serch for high income skills and this is the best.. But i dont know whats actualy copy writing then i started learning.. Right from yesterday.. I heared about copy writing from siguard vedal and decided to get into it by dan vic's youtube video and continueing learning from your videos.. Teach me to became a good copy righter.. I hope il get more knowledge from your videos if i go more..
I learned a lot more from your videos than the classes I had attended! Please keep on sharing these valuable and insightful videos!
Thank you!! ❤️
Concise, clear, structured, PERFECT 👌
THANK YOU!!! 🌹 ❤️ 💖
Aloha Alex, and thank you for your work. Your videos are great, the pacing, look, content, and feel come together nicely! I get a Marie Forleo vibe. I've spent 15 years working in the motion picture industry. I've also been fortunate in having done some freelance work with Vishen and his team here in the states. Being surrounded by such bright people is truly inspiring. Again, thank you for your content as I'm transitioning to writing full time and you've taught me a few things in a short time. Keep up the good work! Love&Light! Kristopher
Hey Kristopher! Thank you so much for the lovely comment! And compliment!! I love Marie! Best of luck and thanks for being here!
Thanks for all the detailed information you have provide in this video. I really like your way of explaining each and every point, Keep sharing such great videos in the future also.
You're very welcome!
You just differentiated it so well and easy! A 5 yeard old kid will surely understand it! Nice one! Now I know which one I am; content writer.
Thanks Alex!
Very well explained. No confusion, crystal clear.
Thank you Hon! This is good teaching and simple to understand
Thank you for this encouragement! I wished I have seen this first before a video of someone discouraged to pursue copywriting! Subscribed now.
Thank you!! Hope you keep pursuing it :)
Excellent presentation, modulation, confidence and key content summarization within a suitable time. The best of all is the combination of these qualities to optimum display!
Thanks so much!
I am starting my journey as a Freelance Writer, and your video has been helpful. I didn't know the difference, and now I am going to go into content writing. Thank you.
Hi.... i need a bit help. Can u lend me a hand please?
No doubt, the best explanation have I ever listened to, Alex, you are awesome, marvelous!
Thanks so much ❤️
This is brilliant! I love how simple and comprehensive this is.
Thanks Gigi!
This is absolutely enlightening. Thank you Alex
Hi Alex, First time saw ur video today, and its my third video in a row im watching.... very valueable information
Same here :)
Though they might feel similar, there are huge difference between the two. If you can't figure out which one you want to do, start off by practicing both art forms and see which one suits your writing style best.
Nailed it!
Wow! Awesome clarity and cracking info. Thank you!
Thank you!!
Thank you so much Alex for the very informative and helpful video! God bless you and good luck!
Thanks for watching! :)
Thank you Alex for making these videos concise and super informative!😍 I'm definitely binge-watching your videos and subscribing! I'm just realizing they are 2 different things and I realized content writing comes a bit more naturally for me but is it possible to do both or it's better to stick to one? ....please could anyone suggest content writing RUclipsrs with similar delivery style as Alex? I can't get over how refreshing your videos are!
You can absolutely do both :) Good luck!
Loveee youuu. So excited to start my copywriting business and hone my craft!!
Yes MARK!!
Congratulations Alex " Posse team 👏 over 300,000 💪 subscribers"We appreciate so much for everything you have taught us ❤
Thanks Alex for such an informative video
Thank you Alex. I finally found the difference 😊
So helpful!! Love the breakdown :)
Sunny Lenarduzzi thanks babe!
What a surprise! I also follow Sunny Lenarduzzi and look she is here... She is spread all over RUclips. Such active ladies I must say both of you.
Around 1:30, what you just said blew my mind!! Thank you for confidence boost!
Hey Alex! Very well explained. Thank-you.. Looking forward to more such info...Cheers!!
Thanks James!
I just discovered your videos. I must say I'm humbled. I thought I had a solid foundation in my trade, until I saw you putting these explanations in the clearest way. Sincerely... ¡Gracias!
Thank you so much!
WHOA! Just found you and I LOVE your energy and high value content. Thank you for a great video
Aww thanks girl!!! Appreciate it :)
Wow! I love this explanation! Short, concise and to the point.
I'm a content writer at heart, and have had a hard time wrapping my head around the art of copywriting. It doesn't help that I'm from Sweden, where none of the usual business strategies you see on RUclips really work. 😉 I always have to "translate" every advice to Swedish circumstances before using them.
But this was very easy to get a grip on and to use in my own way of thinking.
Thank you!
Glad it was helpful!
You gave me clarity. I will resubscribe.
Thank you Alex for the tips 😊👍🏿
Loved this! Super informative and just what I was after. 🙌
yay!
This was a really effective breakdown of the differences, Alex. Thanks!
You’re welcome! Thanks for being here
Very helpful. Thank you so much!
This is an eye opener for me. I just discovered the difference between both writings and truly every industry makes use of them
So glad!!
Goodness gracious what kind of person are you? 20 seconds into the video and I'm already bought in, 100 percent. Definitely I need such a radiant charm. In fact, I am subscribing immediately!
Thanks!
you gained a new subbs.definitely short simple and precised. thanks a lot for this
Awesome! Thank you!
Now I understand clearly the difference between These two niches .
Love this one 😻😻
Thank you ❤️😊
Thanks for watching!
Interesting perspective. Ive always seen 'content' as the overarching umbrella...then you can segment further by 'types of content' Ie: Sales 'content' (sales letter, ads, vsl, advertorial) ; Engagement 'content' (videos, blog post, podcast, infographics, native)
Aaron Gagnon hey Aaron! Yes, you are right in that everything you mentioned is all technically “content”, in the way that all writing is words. However, the two terms “copywriting” and “content writing” are used in the industry to describe two very different skill sets. Whereas “content creators” can virtually mean someone who creates any sort of content - images, blogs, videos, etc - usually with the goal of engagement. Content writers are writers with the same goal. Copywriting is a much more specialized subset of online writing skills that requires more training and technique. It’s important to know the difference when you’re looking to hire a writer, and also for a writer to best position themselves when trying to find a client. Hope that helps 😊
Excellent video, straight to the point.
This was really helpful and informational. Thanks so much, Alex!
Thanks for being here. :)
Yeah. I'm currently doing a copy writing course, I worked as a freelance theatre reviewer, before the pandemic hit, and I'd like to combine working from the office and working from home
Awesome just found your channel and I’ve subscribed as a business owner and branding consultant it helps with both myself and clients
Awesome!! I'm so happy you're hear :)
Great video! Very few people actually understand the difference, but you broke it down nicely.
Thanks!!
This is very easy to understand. GOOD JOB ALEX
Thank you!
I just discovered you Alex, and I must say I love your videos! I am a content writer and I also use copywriting tricks, so, very useful indeed!
Thanks for being here!!
How do you do it? I’m sending out resumes, and I have a degree in English l. I would love to be a copywriter. Am I misinformed? How can I make real
Pay the bills I have a career money right out of the gate? I actually want to be a real
Skilled copywriter. And I’m so scared of being homeless when my lease is up in March.
Great to know! I definitely want to craft my art in Copywriting to make the sales!
Very informative and clearly stated.
love the bass guitar at the beginning. LIKED
Thank you. Wonderfully explained.
James Parry thanks James! 🙏🏻
The difference , I didn't know. Thanks a lot for sharing
Thank you so much for this interesting and useful videos
Go ahead😉
Hey Alex! Thanks for the video. I was always confused between the two! Anyways can you kindly make a small video about content writing tips? It'll be really helpful ❤️
Thanks for the suggestion, I'll jot it down 😁
Very useful to learn the differences between content and copy writing. Thanks
Thanks for watching!
Your presentations are lucid and concretized.
This is super useful. Oh My God, Alex why I didn't find you before ❤️
Aww glad you’re here now!
You are a genious, love how you explain things
Thank you! And thanks for watching :)
Interesting video, really love every bit of it, tanks a lot
Glad you enjoyed it!
Hi Alex,
Can you use a simulated copy (for an imaginary client) or other current copy - sales letter, fb ads, webinar scripts, etc.
Thank you for providing value for us.
Well explained Alex, I love the tempo
Thanks Ferry!!
Alex, you're a gem!
Wow!! short and simple
Keep the valuable contents coming
Wow! You so good Alex !
Thanks so much for your opinion on copy writing and content writing,
I am very surprised that you have finished within five minutes about what the 🎁 subj ect. and very clear vision about it So today I have that experience in my life just I have think about it and write myself the 🎁 article and people understand that theme 🎁 copy writing is changed 😂 😁 started new job opportunity they 🎁 engaged me two hours and clearify what are you doing ? but yesterday night I have think about it and read a book and try to write in my own words because of I understand that theme.
Thank you so much for your help in my own way of getting good.
wow. did NOT know this until now. Thanks Alex!
Awesome! You're welcome!
Alex, thank you for swinging education my way :)
Thank you. Your accent is lovely to listen to and I find myself enjoying the advice you share ! My question for you; writing for Enterprise vs writing for clients, whats' your take on the differences ?
Keep in mind that "enterprise" is really just a group of people. So there's not a whole lot of difference. You just need to make sure you're clear on pain/benefits/needs.
This was so helpful. Thanks so much
Glad it was helpful!
Hi, Just watched this and it was enlightening to have the differences put down so concisely and clearly. Having worked as a copywriter for 18 years, I now find myself having to move into content writing as well, due to the economic situation. Do you think it's possible for someone to be good at both forms of writing, without being limited to one or the other?
I’m just getting started and don’t really know much yet. How do you know which you would be better suited for? You mentioned each has its own personality. How do these two paths look different as far as you business path and money? Thank you for the videos! Can’t wait to watch more!
Such a great question! I’d recommend starting with content writing as it’s a bit easier and more universal. And then learn copywriting as you go and see if that’s a fit :)
Love this.
Nice break down
Thank you!
Love this! Thanks for the great vid!
Glad you enjoyed it!
‼️ Your content is EXCELLENT! I can’t believe I just today discovered you! Immediately subscribed! If you have a moment, would you mind answering this question: Is it really necessary to choose one or the other (content writing or copywriting)? I’ve heard differing opinions… but wouldn’t a truly skilled writer be more than capable of doing both jobs very well? I’m interested in pursuing both, as I truly loooove writing… but I don’t want to make a big mistake that could somehow end up hurting my business. I really appreciate any help! Thank you SO much! ❤❤❤
Thank you so much for your kind message!!
You've such an amazing personality, and those eyes of yours 😍
That's true! I'm practicing in listening to her videos, writing what she says and studying it
I love the way she's always playful at the end of each video🥰🥰🥰🥰
thanks a lot, I understand your simple explanation! 😊
Glad it was helpful!!!
I love your stuff!
Thank you!
Very helpful!!! I wrote down everything! Thank you
Fantastic! :)
Thank you for the explanation.
You are welcome! :)
1:37 "3rd grade level writing consistently outperforms college level."
Spot on. The easier the better.
I see the distinction, but it seems like being able to do both is a very useful skill too. I mean you are creating content -about- copywriting, so clearly it's possible to do both successfully. I think content writing comes more naturally to me, I'm a fiction writer first and foremost, but I'm going to teach myself this skill, even if it doesn't come naturally.
It definitely is a useful skill to know both! Being able to offer both types of writing to you clients makes you a valuable asset! :)
This is very helpful. Thanks
Super Amazing and Helpful video to understand both skills!
My only question is that "HOW TO BE SAVVY COPYWRITER?"
Thank you so much for the clarifications! Now I know what I'm selling it's content writing
Cool!!