SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
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- Опубликовано: 16 июн 2024
- New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
Complete SEO Course for Beginners: Learn to Rank #1 in Google ► • Complete SEO Course fo...
First, what is SEO and how does it work?
SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.
As a business owner, blogger, or website owner, your job is two-fold:
First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”
Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.
In this video, Sam Oh teaches the a 101 into the world of search engine optimization.
There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).
The techniques that are taught in this SEO training include:
1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.
Often times, the query that you think will be the most popular is often far from the truth.
Using tools like Ahrefs Keywords Explorer (ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.
You’ll also learn what not to do (ie. keyword stuffing).
Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.
There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.
• How to Do Keyword Rese...
2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.
In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.
It will help Google understand what your content is about and help your customers find you.
A few of the basic tips include:
- Title tags
- Meta descriptions
- Heading tags (or H1 tags)
- keyword usage
- content creation
- competitor analysis
Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.
• Top 10 On Page SEO Tec...
3. Off-page SEO
Off-page SEO is often referred to as link building.
Link building is the process of getting other websites to link to your web pages.
Basically, links act as “votes” or other people vouching for your website.
Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.
In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.
Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.
I highly recommend watching our video series on competitor backlink analysis and link building here:
• How to Do a Basic Back...
We also have another playlist on more "advanced" link building.
• Copy My Link Building ...
There’s a lot to learn with SEO marketing and we're constantly adding new tutorials to help you learn and execute SEO in effective ways.
Contents:
0:00 Intro
1:18 What is SEO?
2:43 Find keywords that are relevant to your niche
5:56 Optimize title tags and meta-descriptions
11:00 Do Off-page SEO
12:12 Use outreach and guest-posting to build links
15:44 Start a blog and create useful content
18:30 Pick topics that provide value to your business
Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.
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#SEO #SearchEngineOptimization #SEOTutorial 
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If you're new to SEO, I highly recommend digging through our SEO for beginners playlist (ruclips.net/video/DvwS7cV9GmQ/видео.html). We also have some helpful videos that will accelerate your learning here (ruclips.net/video/O75u6p2tD9E/видео.html).
We release new videos weekly here on SEO and marketing, so be sure to subscribe/follow to get updates ► ruclips.net/user/AhrefsCom
Ahrefs excellent info! Great Thank you 😊
SO THIS IS A STINKING LOUSY AD!!!!!!!!!!! HAVE TO PAY FOR HIS STINKING LOUSY TOOL! JERK!!
@@zz424 WOW, of course he will be advertising his business, as well as giving helpful content. He explains why in his video and btw- he's NOT the 1st or last to do this, as THIS is a great way to show that you KNOW what you're talking about!
If you did NOT get helpful tips from this video, maybe you did NOT watch atw!
@@carolinebeltran4721 idiot just sthu!
@@carolinebeltran4721 idiot he's deceptive in a scam artist he's a con man he wasn't up front about the fact that he's selling something
15 years old trying to learn everything I can about digital marketing. Thank you for this vid
Very welcome! I am sure you will find a lot more useful information while watching other videos on our channel ;)
- Max
I m learning this at my College right now, I m pursuing MBA in digital Marketing
Great age to get started and RUclips is the perfect place to do so. I wish you well on your journey.
All the best
Smart kid. Keep it up you’ll go places
The fact that you tackle a lot of subtopics in a span of 19 minutes and 39 seconds and putting it into somewhat layman's words without boring me is *definitely* worthy of a sub. 👏👍
Thanks for a kind feedback =)
Us layman’s appreciate you 😂
This has got to be one of the best and most thorough SEO video I've come across for Beginners. Nice!
Thanks! Glad you enjoyed it :)
-Sam
I agree!
Yeah it was really good, I wish it was about RUclips and not webpages though. :)
I’m a graphic designer who’s brand new to the web design and marketing world. This video just helped me so much, and I have confidence it’ll help boost my client’s search rankings! I can’t thank you enough!
Glad it was helpful!
Can you do SEO for my site
Same!
Hiii I am a graphics designer too, can we connect?
Can’t believe these tutorials are for free?! Thank you so much!
You're welcome, Yoni! Hope our tutorials get you off to a quick start :)
-Sam
I know right, you feel like he should be charging. Nowadays why pay for anything, there is so much good free stuff.
@@AdamMellor1 Maybe because they are selling the use of their product. You can't do most thing they are showing if you are not paying 200$ bucks per month...
Thank you so much. This is the first RUclips video I've watched on SEO -- and I'm impressed with your presentation for its clarity, directness and efficiency in laying out the key factors a newbie needs for a basic understanding of the topic. Heretofore I have only read books/articles on SEO -- I immediately subscribed to your series. Quite useful!
Thanks, Christopher. Happy to hear it was clear. Lots of different playlists within our channel and articles on our blog that should get you off to a great start with search engine optimization.
Tahnks
व
I'm so new to this SEO and marketing of my site that I'm watching this video more than a year later. Thank you for such a clear explanation! Loved it!!! :D
Great to hear, Carolina! Glad you found the video to be helpful.
-Sam
I have been using internet since the good old RDSI days and this must be the best video tutorial I have watched. 20 minutes full of tips, useful and quality content. It is sometimes overwhelming to find useful information in this "guru" world where there is so much empty talking for free views.
Thank you very much for showing practical cases. Everything in this video is excellent. You have a new subscriber ready to wolf down all your content related to SEO.
I'm sure it will be useful for me to create a succesful website with full reviews aiming at helping people and building my own affiliate marketing business.
Jose, thank you for a kind feedback. We tried to include as much useful information as possible, while still keeping it easy to understand. Hope you will enjoy our existing and future videos =) Thanks for subscribing!
- Max
Great video, really simplified what so many others complicate too much. Thanks!
Thank you for the feedback!
the most well-explained guide on SEO for beginners I have stumbled upon so far! All the basic SEO concepts are explained simply enough and broken down to the core for anyone with no prior knowledge on SEO. Brilliant work, thank you!
Thank you so much!
Do you need Seo work done longterm?
This. was. AWESOME! Love it! Great examples, love the overall information and flow to the video! Thank you ☺
Glad you enjoyed it!
Yeah so professional right?! :) His videos are awesome.
Thank you for CLEARLY explaining this topic. Great video
Codi, you're welcome! Glad you enjoyed the video😊
- Max
This is brilliant - my first foray into the potentially mind-boggling word of SEO and much to my delight, I feel far more inspired than boggled! Thank you Sam and Ahrefs - well deserving of every credit
Thank you!
This is BY FAR one if the best Ahrefs videos, hands down. The newer videos seem too "salesman-y", as if they're trying to really sell the Ahrefs platform, whereas this video really provides value and allows the viewer to make the decision about whether Ahrefs is the right one for them. Great integration of basic SEO skills with how the platform can be used to execute on the tips that are given. Well done.
Thanks!
-Helen
This was sooo helpful and in terms I can easily follow. Thank you!
Hi Sam! Amazing video. Simple and clear as a beginner at SEO I learned a lot. Thank you. :)
Glad it was helpful to you! 🙏
-Helen
I love this guy the way he explains SEO process
Thanks, Rhelford! Glad you loved the tutorial.
Thank you so much for the tutorial! Really clear and helpful!
Glad it was helpful!
Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!
More videos to come!🙌
-Helen
I manage more than 10 business at the age of 16 years and this type of videos are only reason i am able to do so. keep making great content
Thanks!
Honestly I love how well explained this video is. Gracias!.
You're very welcome!
Thanks for sharing Sam, these are super helpful tips and I've taken notes!!
Hey, glad you enjoyed =)
- Max
This video has so much value in it!! Can't stop watching your channel
Thanks so much, Walter :) Glad you're enjoying our videos 😎
Wow. Your channel is amazing. The little edits like the zooms and click sounds on your screenshare and images beside your head when you talk about a new topic is gold. Little memes every now and then keep it human and the constant visual display of strategies is gold. You give actionable advice and actually take us through a hypotheoretical business to show how actionable it really is - this also shows vulnerability and openness. The clear speech and minimalistic setting you sit in ensure attention is locked on you and viewed arn’t distracted. Even the end of the video is optimised so cleverly to lead viewers on to the next video with perfectly placed arrows and order. The attention to detail and upfront value in your videos really places your company on a reputable and respectable peak, and truely applaud you for your work. I’ll definitely be checking out your other videos and blogs. I feel like I could trust y’all and learn all the relevant skills I need to be a digital marketer purely from these videos!
Well done 👍
Thank you! That is a huge compliment for us. 🙂
ruclips.net/video/jAkw7bLfg0g/видео.html
This really helped, thank you so much for making this video
You are welcome, glad it helps =)
- Max
Thank you so much for this video, Sam. I don't think anyone would have done it any easier and in such a short space of time. Looking forward to watching more of your videos so I can increase my knowledge on SEO.
Glad you enjoyed it! More to come - don't forget to subscribe :)
-Helen
This video has boosted my confidence for my business so much. It was so clear and easy to follow. Thank you so much!
You are welcome!
The best SEO Video I have ever seen on RUclips 👍
Thanks, Hamudi 🙂
This is brilliant, thank you for sharing. Love your easy to understand breakdown and the example and usages. Learning SEO is a lot more fun with creators like you =)
Glad it was helpful!
Thanks for the great intro & refresher! No wasted time and very helpful 👍
You're welcome!
Just found this video on SEO and it is sincerely my first time understanding an entire video about this topic. Very clear and helpful !
Glad it was helpful!
-Helen
I just realized your company is based in Singapore. That's awesome.
Hey great tutorial man. I'm not even done yet and I know this will be awesome and just what I need. Subscribed!
Glad to see you within our subscribers =)
- Max
Really loving the value you give in your videos.
Thank you!
This is brilliant, thank you for sharing. Love your easy to understand breakdown and the example and usages.
Glad you enjoyed it! :)
-Helen
Great help for my journey as Virtual Assistant. Thank you!
Glad you find it useful!
Omg! This was so helpful! Thank you! I learned a lot!
You're welcome! :) Glad you enjoyed the video.
Do you need seo work done for longterm?
This video is very helpful for SEO beginners. Love it! Thank you so much!
You're welcome! Glad it was helpful 🙂
Helpful video! Thanks for helping make SEO more understandable! Also, Ahrefs looks like a super helpful tool, definitely trying out the free trial!
Wow
Very informative and straight to the point 💯💯💯👏🏽👏🏽👏🏽👏🏽❣️❣️
Thank you, Chris! Glad you enjoyed the content!
Thanks, Sam! I recently interviewed for a web dev job that would involve some SEO work, and your video helped me make it through the interview.
That's great to hear! Wish you the best in your new position or the best of luck if you're still waiting to hear :)
-Sam
@@AhrefsCom You never know just whom you're going to reach
Ohhh lordd!!! Bigg thank youu! Had assignment and wasnt clear with the terminologies and watching this video saved me! Grateful!
Glad it helped! 🙏
-Helen
You explain it all! and to understand it's simple, smart, and original speech! Thank you, Bro!
Glad you liked it!
This is really a great video. Sums it all up nicely, thank you!
Thanks, Alex :)
This is such a valuable video!
Thank you!
Everything is clear. Brief and clear. No water. Thank you)
Glad you like it! 🙂
-Helen
Exceptional tutorial, I watched it twice to make sure I didn't miss anything. Well done!!
Thanks for watching Mikah! You're welcome :)
Here from your blog, loving all of your content!!
Yay! Thank you!
Oh wow, from a blog to a RUclips channel. Proof linking works lol. This video was awesome very actionable.
Wow. Great info, kept my attention, useful, and understandable. Great job! Thank you! Can't wait to implement and learn more.
You are welcome! Feel free to check some more video tutorials on our channel, I am sure you will discover new useful things out of it.
- Max
That was very informative- I learned a lot. Thank you!
You are welcome! Glad you found it knowledgeable!
- Max
Nice SEO work on the title of this video! Sam is very engaging. I enjoyed watching and learned a bunch!
Glad you enjoyed it!
Great video for new beginners great thanks
Thanks! Glad you enjoyed the video :)
Totally agree, it was very through and helpful. I am trying to do the same thing with my channel.
@@AhrefsCom ruclips.net/video/jAkw7bLfg0g/видео.html
I'm new into this... I'm clueless then, but thank you,,
I'm now beginning to learn... 👍
Check out more editorial videos on our channel, I am sure you will get lots of value from these 😉
very easy to understand and with examples..no nonsense.. very helpful.. much better than other SEO videos I found on youtube
Wow, thanks! Feel free to check some more videos on our channel, hope you will enjoy others too!
- Max
The explanation for backlinks was super helpful! I was not understanding what they were at all prior to this video.
Glad you enjoyed the video! Here is a deep look into importance of backlinks - ruclips.net/video/O5L9mBceJ7s/видео.html
- Max
The thumbnail for this video bends my mind. Are you climbing stairs or are you doing the riverdance? I guess I will never truly know.
Thanks for the tutorial! I hope the info is still valid for August 2019. 👏🏻
You are welcome! The video is still relevant, here is another tutorial that will help you to rank in 2019 - ruclips.net/video/tBjn5TlCZ4c/видео.html
Thank you for the knowledge. Much appreciated.
You are always welcome ;)
I love watching Sam OH, because he is fast and loud.
Straight with Practical
Thats what I love, I ain't a newbie to SEO, but just decided to check things out not to get an outdated brain
Thanks for watching!
His voice hits my brain like a drum
Guys, your videos are absolute value. Keep up the good work!
Thank you!
What an incredibly helpful video! Thank you for all the info. The other videos I watched so far have been rather generic with their advice about SEO, but yours was actually really helpful! Thank you!
Glad it was helpful!
I LOVE THE WARNING MMA FIGHTER, LOVE YOUR CONTENT MAN. THE BEST AND MOST CONCISE OUT HERE. REPECTS
Thanks! Glad you're finding our content helpful :)
Yeah it’s great and very applicable. I am going to try to up my game with SEO. It’s so important for when building a channel. I’m working hard on mine.
Great stuff. Def my fav tool. QQ: how can you naturally find a parent topic of a search term? Or is this something AHREFS surmises?
Thanks, Benji's Dad :) If you want to go deeper, the best way is to look at the top 10 SERPs and you can see the top keywords for each page. Here's a timestamped clip from our keyword research series: ruclips.net/video/3zLBu_NfOaQ/видео.htmlm32s
Excellent. Thank you so much Sam.
You're welcome! Glad you enjoyed the video :)
I have an interview today for an SEO apprenticeship, this helped me so much get a crash course in some talking points that may come up. Thank you so much!
You're welcome!
This video is sooooo informative. You've explained everything so clearly. I am a beginner and I have understood the concept to quite an extent. Thank you so much.👍🏼
You're welcome!
Hard to focus on the tutorial when Sam Oh is so handsome ☺️
Oh Marcus, hope Sam does not distract you too much😂
- Max
Why are you geh?
doesnt that make you geh?
Guillermo A Duh
@@marcusjackson4203 why should someone be geh?
Thank you for a detailed video. That was very useful!
Glad to hear that 🙏
-Helen
I watched this for the first time and as a beginner I am excited about learning and utilizing this information to get more traffic to my website!
Glad it was helpful!
Wonderful and amazing tool! Great tutorial! Well explained! Great tips! saved it to listen again.
Keep sharing. Best Regards.
~Philip
#pvariel
Thank you for such kind words, Philip!
- Max
definitely watching it again.
Thought so too, it was very helpful and informative. I wish all channels were more like that.
Instructions unclear ending up becoming the top search result on bing
A really fantastic intro to SEO. Thank you so much. Beautiful work.
Thank you for watching!
This tutorial has been helpful, I appreciate every point and it’s well detailed. Thanks
You're very welcome!
-Helen
Why doesnt this guy *blink*
And awesome video! Learned so much, actual real value in this video! 10/10.
😂thanks! Glad you enjoyed it.
liars blink frequently. ;)
Cuz he’s Asian. He’s always blinking 🤷🏻♂️
This was very helpful, I was impressed by the open and honest attitude. It adds value to the product in a clever way.
Thanks! Glad you enjoyed the video.
Thanks Sam for this video, really helpful one. Special love from Egypt ❤
Thanks and welcome!
-Helen
Honestly this is the best SEO starter explanation video I've found thank you
Glad it was helpful!
-Helen
On point and comprehensive. Thanks for the video.
Glad it was helpful!
Thank you so much for the help. Very useful and well laid out. Great work!
Glad you liked it!
-Helen
Very helpfull and clear information of what SEO means and do for your website.
Thanks, Erika. Glad you enjoyed the video :)
Great video! Really explained your points clearly and the do's and don'ts were much aporeciated
Thanks! Glad it was helpful!
-Helen
Thank you for this clear and useful video! ✨
You are more than welcome, Amina!
- Max
OMG! Thank you! Such useful tips - going to try them now!
Glad you found these tips to be useful =) Good luck with your tests!
- Max
Thans for making that video that's packed with value .
Our pleasure!
-Helen
Thank you so much for the very informational video! The way things were explained were on point, thank you!
Glad you enjoyed it!
-Helen
This was really helpful. I did not realize how many little nuances there are to successful SEO work. Thank you.
Glad it was helpful! :)
-Helen
Very helpful for SEO Beginner like me Thanks Sam
Really simple, straight forward explanation I can put to practise. I will be doing more research now and will watch more videos. Thanks again.
Thank you! Good luck with your learning journey, we will make sure to help you with that =)
- Max
Thanks Sam Oh for the amazing session.
Glad you enjoyed it!
-Helen
Very useful information and condensed to the key points. Thanks!
Glad it was helpful!
So much information. Worthy of multiple listens!
Thank you!
Good tips my man :D
Thank you!
Una forma clara e inteligente de explicar, información necesaria y suficiente. Ha sido de gran ayuda. Gracias.
Thanks so much for making this video. I feel like this is the first video that I’ve seen that is ACTUALLY for beginners. Very clear and concise so keep making great content!!
So glad to hear it was helpful!
-Helen
Great info.
Despite being watching after 3 years,still got the basics of SEO explained as crystal clear
Wow, happy to hear that :)
-Helen
Thanks for sharing this! Great info and easy to understand! 🔥
Thank you for a kind feedback! Glad you enjoyed!
Super helpful thank you! Did not understand SEOs before!
Hey Hattie! Glad we managed to shed some light on SEO for you =)
- Max
This was amazing! Thank you!
You're so welcome!