#12 Finding PMF | Ray Zhou | Slush 2023

Product-market fit means having a product that meets the market’s needs. Easy, right? Well, actually… 60% of startups don’t find their product-market fit before reaching Series A, the stage at which it should typically be identified. Without it, customer acquisition, fundraising, and growth become challenging. So, what's the secret to reaching product-market fit if you don't nail it from the start?
Ray Zhou, Co-Founder & CEO of Affinity, provides his insight on finding the product-market fit, which in his case is a CRM platform used by over 2000 clients worldwide-including top-tier VCs and more.
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