#13 Winning by Design | Juha Paananen | Slush 2023

Many painters begin with a rough draft and then work on refining it over time. But how do the top designers, the artists of the tech world, go about creating their masterpieces? By examining their artistic techniques, you can learn how to design a winning product for your company.
Juha Paananen, Co-Founder & CEO of Soba, can tell you exactly what makes products better in terms of design, and how you can compose the perfect design palette for your company.
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