ACRONYM Founder Errolson Hugh on Designing Tech and Defying Expectation
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- Опубликовано: 26 сен 2020
- I got the chance to sit down with Errolson Hugh - principal designer and co-founder of ACRONYM - to talk about some of FW20/21's latest releases. He explains the processes behind both designing brand new apparel and improving on previous releases, as well as a deep-dive on the creation of the Zephyrus G14-ACRNM RMT01 laptop.
Follow Errolson on social media (these double as 'official' channels for the Acronym brand)
Instagram: bit.ly/349uqXU
Twitter: bit.ly/3cy6QYz
Check out the official Acronym store: bit.ly/2h9BKxN
If you liked this vid, subscribe and ding that MF bell for weekly techwear + fashion content: / @thisisantwon
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Hit up the IG for dank techwear pics: / thisisantwon
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Say hi on Twitter: / thisisantwon
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Proud of you dude. Keep it Up.
Yooo thanks so much!
The mad lad, he did it. What an interesting and entertaining interview. 10/10 would watch again
Thanks so much!
This guy is so genuinely wanting to share ACRONYM's ideas and development with antwon, really neat to see such a high profile in the fashion industry talk like this
Really awesome to be able to get that insight!
hmmm, makes me wonder: would it make sense for Errolson to go open-source with Acronym's older pieces of clothing?
10miler real spill there were some gems in there 🚧👁🚧
@@deadbeef2482 Hi may I ask what you mean by open-source ? Do you mean sharing Acronym's patterns ? Cheers
@@acemoto2319 yeah i think i meant that, i don't remember anymore 😬
How did you not have like a single fangirl moment
Bro I was just thinking the same lol
Light weight was fan girling when telling Errolson about his first acrnm jacket! It was cute haha
Have to say he kept his cool so well
Was trying my absolute best to not be like 'yo I'm talking to ERROLSON right now' haha
@@ThisIsAntwon I feel like the entire time you were talking to him, you couldn't stop smiling.
antwon is like a kid in a sweet shop
I really was haha
you've made it, Acronym! Acronym interviewing Acronym
Acronym²
Never have I ever thought of Antwon and Ersolon Hugh together in one video. Bro I’ve been watching since early 2017 and all I can say is, the level of development is insane. Keep up what you’re doing.👏🏼
Errolson is a great guy who will step aside to talk to anyone who appreciates his work. He is a very humble man, and after meeting him, hes more than what I assumed!
Thanks! Honestly I didn't imagine it either but here we are
This is like my favorite rapper and favorite producer collaborating
He officially did it fellas. This is absolutely mental. Congratulations, you made it to the end!
PEAK ACHIEVED 😍 appreciate the support!
The option to wholesale more must be so tempting. The products are super marketable but to outsource manufacture to reach that kind of number is a trap. Complicated jackets and articulated pants don't lend itself well to that. But to just print design onto t-shirts and make a quick buck will cheapen the brand. Not many brands manage it successfully. Guess we'll see more colabs since that had been received well so far and it grows the brand.
Exactly, for a lot of brands it's a compramise or balance they have to reach between their 'real' products or their runway stuff and the logo tees or other basic stuff they know they can make higher volumes of at a large margin. Acronym is pretty unique in that as a brand it doesn't really do that at all.
OMG!!!!!!! TOP 10 BEST ANIME CROSSOVER!!!!
These levels of power shouldn't be possible in 1 video
This is an outstanding first interview. You were obviously well prepared but still gave the conversation a very natural flow. Really hope to see more of this kind of content in the future on your channel, the techwear community goes to such lengths to anonymise and de-humanise (in an aesthetic sense, not political) and makes some beautiful things in those efforts, but is fundamentally still a subculture made up of exciting people. Seeing so much personality shine through here was really wonderful.
Thanks, really appreciate it! Would love to do more interviews so we'll see what happens 😀 I think lots of brands could definitely add value by hearing the designer's thought process and how they reached their final products in a way that's not always clear from the products themselves (e.g. with the tension zip here)
ANT I am so freaking proud of you for being to get the Errolson for an interview!
Daaaaamn, coming a long way to have an interview with Errolson. Awesome Antwon and thank you Errolson for the interview!!
I don't even wear tech-wear but it is great to see you be able to get this reach! This was a wonderfully curated interview! GG
Signal breaking up for errolson so often I expected the rmt guy to show up with “hello friend” stuff
Yoo this was way better than expected! It's a lot more clear to me who Errolson is as a person now, putting a completely new perspective on techwear as well for me. "Interfaces" huh. Great video. Very wholesome and informative.
i like how you’re actually listening to and engaging with the answers versus being nervous and firing out the questions. enjoyable watch
Finally my week can end properly
O SHIT! Props to you dude.
It was awesome! Hopefully we'll see more like these!
having got recently into this, i wasnt a big fan of techwear but acronym you just gotta acknowledge the design, and i didnt eve know th brand before your channel, now watching this interview is really amazing antwan congrats!
M8 couldn’t hide that smile, truly proud and happy for my guy!!!
I was really looking forward to this since your announcement last week. And you did not disappoint! Amazing interview, great insight into the mind of Errolson Hugh and fantastic questions. Hats off and I'm looking forward to more interviews in the future!
Thanks! Definitely up for doing more, would be cool to hear some insight from more designers in this space
Great interview! It was really interesting and insightful but also delightful, you look so happy. Glad you got the opportunity to do this - and that Errolson Hugh got the opportunity to be on your channel 😌
Thanks so much! Haha definitely feeling a bit starstruck during it 🤩
HOLY SHIT i didnt believe that title!! This is huge man so proud of you!!
Huge Congratz on getting this interview! Hopefully this is the first of many to come. Feels like it's the first time Errolson took the time to do an interview with a RUclipsr. I feel you asked a lot of relevant questions which he appreciates as its coming from a tech enthusiast and about the culture.
Thanks! Yeah, Errolson has done a fair few interviews before but they seem to almost always be in writing so it was super cool to be able to get it as a video
Dude, Congrats on this interview with Errolson! You have come a long way my man. Keep climbing bro! Mad respect.
Thanks so much! Out here climbin' mountains ⛰
Sooo nice fam, what a great convo! Good questions. Was delightful to watch👌
great interview antwon!! this is the coolest thing. been following you since the start of your channel, so so proud of you
Thanks so much! Really appreciate the support man 🙏
Whaaaaaat!?
Awesome Antwon!
It would be dope to see some more interviews. Even some of the smaller producers/makers are really interesting to me at least.
Great interview! Big ups from Edmonton, Errolson's hometown! :) Probably the coolest person to come out of this city
Wowsers, u came a long way man, congrats! Gonna watch today for sure
Thanks!
Never clicked so fast, DADDIES OF TECC WEAR
ERROLSON SEND ME ONE JACKET BRO
Appreciate the support man 🙏
This is so exciting! I'm so happy for you, and I always love hearing Errolson's design philosophies! Truly an inspiration.
Thanks! Agreed, super cool to get some of those insights and I'm sure there are other designers in the space with other interesting stuff to say
@@ThisIsAntwon I hope you get to speak with some of those other designers too!
This is awesome Antwon!
First found your channel through your feature on The Casual a little while back - way to flip the table and out do Reggie with an Errolson interview 😂.
You made it bro, proud of of you :) Great video and interview.
So much quality content, why isn't this channel bigger? It will be...for sure, it's a matter of time! Keep up the awesome content, love it!
OFFTOPIC: I can't afford like anything techwear, cuz I live in Bulgaria and it sucks hard here, but one day :D Got the ACRONYM Presto's tho, it's a start!
What a ride since I hopped on this channel with like 200 subs. Nice on man, you did it.
OG! Wouldn't be here without your support 🙏
Fuck yea great job getting this interview and making great material of it. Glad to see this man and hear him talk about these things on this channel. Big up!
Keep the good work coming in man
Amazing man!!! I'd be freaking out
Amazing interview super cool to see Errolson on the channel. You could see Antwon was happy doing it too :D
Haha I really was
Well done on an inspiring and insightful interview. I really enjoyed it.
Errolson is a creative genius. I would fangirl so much
I didn't understand the design of this laptop, when it showed up, but now, when I saw this multiple colours keyboard in this video, I kinda liked it. You'll see, many other manufacturers of laptops will make their keyboards with multi-colour buttons in few years. It was a great interview, Errolson is amazing, as always, and Antwon is a good interviewer. Also it's a big milestone for Antwon's channel, cheers!
Thanks so much!
HE DID IT!!!
Absolute king Antwon! Killing it!!!!
This was so cute to watch
Years of making teachwear content have led up to this, great interview all around
Amazing content! Really fascinating, not only for people that are into techwear, but for fashion enthusiasts in generall!
Thanks so much!
Get yourself a BAE that looks at you like Antwon does EH... really solid interview man, great insight and man gotta love how EH speaks about ACRNM
This must've felt like an achievement and him complimenting your death stranding vid was cherry on top, loved it.
Thanks so much! Definitely a high point
It's all downhill from here boys. Good job 👏🏻
Hahah thanks man
Lol what
Waw didn’t expect this interview
Wow ... I haven't been to your channel in a bit and this is nice to see. Keep it up.
Thanks! Welcome back 🙏
Bruv WTF? You fucking got Errolson Hugh? You made. Big tings a gwan. Really happy for you.
Wow you really made it man, fantastic interview! You asked some good questions and let Errolson explain his answers in their entirety w/o interruptions. Did acr/asus reach out to you or did you inquire? Definitely do more interviews in the future granted the opportunity presents itself
Man like AntWon!!!! Congrats on the interview with Errolson Hugh and a massive congrats on keeping your composure cos I know that everyone who watches this channel would have had a nose bleed in an interview of this caliber xD
OH HE DID IT
DUUUUDE, i am so freaking happy for your ANT!
Thanks! 😭🤩
This Is Antwon Been following you for years and my God sincere loves and happiness to see ACRNYM popping by in your channel!
I've never seen you smile like that, Antwon. I wonder if we'll ever see it again. But on a more serious note; you've hit a milestone and I can't wait to see what's next on this Channel!
Haha, more smiles at the next big milestone CONFIRMED
Congrats! Great interview :)
Wooow, its the best anime crossover I've ever watch
The brief moments where it cuts and distorts was a very on brand noise for Acronym
Secretly wondering if Errolson planned it
Wow! Great job! Keep it up!
So cool. True designers.
Hell yea! Good interview man!
Cool that he's seen the Death Stranding video :D
Thanks! I knoooow, was so hyped at that 🤩
love this inter-hugh
awesome stuff!
Oh he famous famous now, been following since like 2017 😍
Whoa, this is awesome
Dude this is crazy!
Moving on up Ant. Im so damn proud if you.....tell them to send you some stuff to review since youre the best person to represent acronym.
Thanks! Hahaha that's the dream
He made it boiz🙌
Wow antwon this is huge for you dude
acronym top and enfin leve pants is my dream tech fit
My body is ready!!!
This is a landmark in Antwon's channel lifespan.Gimme more VIPs.
This couple are legendary tailors ahead of these times. I wonder who is the genius, Errolson or his wife? I wish these clothing engineers gave tailoring classes online. 😎👍
Even if I was crazy rich I still wouldn't buy most brands with insane prices, but this brand would be too hard to resist. (Custom clothes would also be)
At the same time I'd also be more willing to trial-and-error with cheaper brands and secondhand etc., and recoup a bit/give new life with reselling.
Always fun to hear someone picking his brain, he seems like a nice and genuine dude. Just a big geek. Gotta admit I missed literally everything about the ARG thing. Weird how that just blew right past my feeds.
It wasn't publicised much, it was mostly through a 'secret' account that Errolson made an Instagram post about and later deleted. There were 1 or 2 IG stories too. Quite a few things were done semi-privately too through IG DMs and such
@@ThisIsAntwon Ohhh, it was THAT sneaky.
amazing!
I just love you both 💖
Bro this awesome
Ant is just a kid in candy store. That smile is huge.
Holy fuck Antwon you made it bro. Love this kind of content - wish we could get more of it!
Been a fan of your videos since I got into this type of style. Must feel good to have a interview with one of the best and biggest in the Techwear industry. (Can see your BIG smile you have interviewing him lol I would of too) Maybe ill meet up with yall one day too :D making videos on my other channel this just my watching videos account. XD
Lets gooooooo 👀👀👀
Wow! Holy shit! Mad lad!
Good job Ant!
Thanks Quant 🙏🙏
THE MEME HAS GONE FULL CIRCLE, THE MATRIX PROGRAMMED ITSELF
Im completely shook
I really hope Techwear can try and cater to folks living in tropical and equator, where jackets and layering may be tricky in these regions. Hope to see some attention for more summer techwear shirts in the near future.
Would you know which brand caters to tropical equator wear ? Thanks
@@acemoto2319 I'm mixing guerrilla-group, enshadower, riotdivision with some uniqlo, nike, nike acg tops. Im surprised uniqlo J+ oversized button shirts is utilitarian and works well in techwear.
@@Walevolence Okay great thanks for the insights Wall Froster... Never heard some of these brands before so I'm going to check them out. Continued success and blessings 🐱
so good
Definitely a surprise, but a welcome one.
we did it boys
Couldn't have done it without all of y'all 🙏
This is how you know, you've made it.
28:36 - would be so cool to have the opportunity to buy this in the future ***
I would really really like to be friends with Errolson so i could just talk with him about anything really, trying to see how he sees the world. The way he interprets things so he can come up with the designs of the clothes, really just get to know him would be interesting.