The Rise and Fall of Sean John by Puff Daddy (aka P. Diddy)

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  • Опубликовано: 28 дек 2024

Комментарии • 165

  • @scpatl4now
    @scpatl4now 2 месяца назад +131

    The word FALL does a whole lotta work here

    • @understitchYT
      @understitchYT  2 месяца назад +19

      A WHOOOOLLLLEEEEE lot of work

  • @fionakida
    @fionakida 2 месяца назад +84

    You perfectly read the room🥴 talk about weaving your brand into an SEO-friendly subject- dope!🔥

    • @understitchYT
      @understitchYT  2 месяца назад +18

      Trying girl! Shame it takes so long to make one of my videos, I feel like i missed the buzz a bit

    • @fionakida
      @fionakida 2 месяца назад +15

      @@understitchYT I think you’re still on time as this case is going NOWHERE, next year May when the trial kicks off you can totally boost it again/ people will find it, but regardless I *immediately* clicked and preferred that it was still as thorough as all your other ones, even if a little bit past the peak buzz!!👏🏽😆

    • @CabblowStudios
      @CabblowStudios 2 месяца назад +3

      Exactly what I was thinking. I never thought I would see him featured on this channel - but OF COURSE if we're talking fashion

    • @fionakida
      @fionakida 2 месяца назад +1

      @@CabblowStudios Right?!! Crazy how topical this was!!

    • @understitchYT
      @understitchYT  2 месяца назад +2

      @@CabblowStudios the brand was on my list for longer than the controversy is 😂😂 between this and Rocawear, its probably one of the most famous celebrity brands

  • @Mindyours1999
    @Mindyours1999 2 месяца назад +38

    wow you are an amazing journalist, archivist, and orator!

  • @gemmastaines5706
    @gemmastaines5706 2 месяца назад +34

    I'm glad you've done a video about Sean John!! It felt in escapable in the noughties!

    • @understitchYT
      @understitchYT  2 месяца назад +5

      For that brief stint before it was downhill 😭

    • @gemmastaines5706
      @gemmastaines5706 2 месяца назад +5

      @@understitchYT as a teenager in the 2000 - 2005, it felt like it was EVERYWHERE!! I guess that a result of good hype and PR

    • @akosua8779
      @akosua8779 2 месяца назад

      ​For real everywhere ! ​@@gemmastaines5706

  • @ah_here_we_go_again5310
    @ah_here_we_go_again5310 2 месяца назад +15

    “The bar starts with him-he creates the mood, he creates the energy, the dynamic” is giving “I arranged the meeting-I arranged the menu, the venue, the seating.”

  • @joylipumano
    @joylipumano 2 месяца назад +20

    “Naomi Campbell who said she would die to go to P. Diddy’s birthday party.” 😬
    She also loved going to Jeffrey Epstein’s parties.

    • @bogperson
      @bogperson Месяц назад

      the more I hear about her escapades the more sus she sounds to me

  • @TT-sq6rt
    @TT-sq6rt 2 месяца назад +69

    fragrance named “Unforgivable” you can’t make this up😭

    • @yeshuarc
      @yeshuarc 2 месяца назад +3

      💀

    • @Orchid-d27a
      @Orchid-d27a 2 месяца назад

      All fragrance are weird

    • @understitchYT
      @understitchYT  2 месяца назад +12

      You know what’s so funny, is that when I was a teen my mum bought me for my birthday the opportunity to have my perfumes read, and the perfume that was best for me was that perfume, obviously I’m not buying it now but I thought that was funny now in retrospect 😂

    • @luckyblue3501
      @luckyblue3501 2 месяца назад +3

      And its scent made the name justice. That smell was INSANE 🤢

    • @aoifebrowne2302
      @aoifebrowne2302 2 месяца назад

      This was also my favourite perfume as a teenager! Likewise, I would never buy it now but I was obsessed. I forgot that it's called 'Unforgivable' 💀

  • @duyo7027
    @duyo7027 2 месяца назад +16

    I’ve been WAITING for this video. Extremely well written as usual.

    • @understitchYT
      @understitchYT  2 месяца назад +1

      I wish it didn’t take me so long to make a video. I would’ve had this up when more of the buzz was there 🤷

  • @lastilnovista
    @lastilnovista 2 месяца назад +19

    WOW. i was the streetwear buyer for a major national retail chain during the peak Ecko/PhatFarm/FUBU/Sean John/Rocawear era of the late ‘90s/early 2000s . . . i mostly bought womenswear, so i was only peripherally Diddy-tangential during this time, although my colleagues who worked in menswear were far more Diddy-adjacent. 👀👀👀
    buckling in to watch this deep dive with great interest!!!

    • @understitchYT
      @understitchYT  2 месяца назад +5

      I should have called you for a quote 😂😂

    • @lastilnovista
      @lastilnovista 2 месяца назад

      @@understitchYT omg i just got a news alert on my phone that ex-Abercrombie CEO Mike Jeffries was just addressed on s3x tr4ff1ck1ng charges . . . 👀👀👀
      i have never worked for A&F or Limited Brands myself, but my former colleagues have told me some crazy stories about him!!!
      don’t know why i’m posting here, i guess because i no longer have any friends in the apparel industry and needed to share it with SOMEONE lmao 🥲
      it’s all imploding, and i’m just nibbling popcorn and watching the dumpster fire from far, far away . . .

  • @TeefahXOXO
    @TeefahXOXO 2 месяца назад +2

    I completely forgot about the Sean John days in all of this Diddy Downfall media storm! The late 90s/2000s were peak hip hop culture! Between Rocawear, Sean John, Apple Bottoms and Baby Phat. This was such a good deep dive, you covered it pretty accurately.

    • @understitchYT
      @understitchYT  2 месяца назад

      I’m so glad you liked it, hopefully I will get more of those brands covered in the next year

  • @GarbageDayProductions
    @GarbageDayProductions 2 месяца назад +4

    whats funny is it seems Diddy's brand was similar to his own career = surrounding and associating himself with more talented individuals and playing that prestige as his own

  • @amberreed7704
    @amberreed7704 2 месяца назад +11

    I would love if you did a video on Baby Phat. That was the “urban” fashion line for women that I remember having a huge impact. Ugh, the way I begged my parents to buy me the baby phat phone…Kimora and her impact

    • @understitchYT
      @understitchYT  2 месяца назад +5

      I would just love to do a video on BP and Phat Farm too

    • @zeenkosis
      @zeenkosis 2 месяца назад

      Yes I loved her brand never got anything 😢

  • @BkGoodBoyBad
    @BkGoodBoyBad 2 месяца назад +4

    Can we talk? Like really talk? I grew up in inner-city Philadelphia, I went to an all black high school. I even went to an HBCU. I have never known one person to own a piece of Sean John. Their clothes were always Ill-fitting. I always wondered who was buying the stuff. The CFDA Award was iconic though (at the time). Bravo to you for making this entire without making one unnecessary Diddy joke (unlike the comments). You are the best historian 🫶🏾

    • @understitchYT
      @understitchYT  2 месяца назад +1

      It comes up quite a lot on resale sites, so it must have sold somethign, but its clear thta the diffusion lines did sell too becayse theres a lot of confusion about what is and isnt mainline. Actually since I made this I found out in 2005 that they had licensed car wheels under the SJ label, so theres probably even more that just didnt get recorded well. Definitely it was a web of desperately trying to make money

    • @BkGoodBoyBad
      @BkGoodBoyBad 2 месяца назад +1

      @@understitchYT Well put. Perhaps the plan was just to launder. Not to assume. But I have never seen direct impact of the line in the “streets” however, the impact was felt (if that makes sense). They were successful for a time, at something.

  • @KNEELbeforeZ0D
    @KNEELbeforeZ0D 2 месяца назад +9

    Dao-Yi Chow (one of the creative directors in this video) got his start at Ecko Unlimited doing promotions. He was known as "Durwin" then. I met again him later when he was working at another company with a former Ecko Marketing coworker, and I called him "Durwin", and he got REALLY ANGRY with me, saying "Don't call me that, and that it was the name I had to use to make white people feel comfortable around me", which surprised me because he was one of the most well-liked & respected people at Ecko. I began seeing him as a model in magazines (sometimes with his son) & he wasn't fond of interacting with a lot of people who used to know him as "Durwin" (a name he told me himslef when i first met him).

    • @understitchYT
      @understitchYT  2 месяца назад +13

      I can understand why he did not want to be called that, it’s almost like dead naming someone I guess because he must’ve felt ashamed with how ashamed he was with his background, there was a lot of racism in the 90s, and it could not have been easy. I suppose using his name correctly today is a show of power, and I respect that

  • @MONET8iAM
    @MONET8iAM 2 месяца назад +9

    25:25 From a cultural perspective, “urban streetwear” brands like Sean John and the other celebrity and hip hop adjacent brands declined in popularity around that time. People weren’t wearing “outfits” anymore. Outfits meaning like jean suits and velour suits; those brands would have collections of various pieces that could be mixed and matched together. Streetwear in the 2010s gradually started leaning more skater and high fashion.

    • @understitchYT
      @understitchYT  2 месяца назад +6

      I think you could be right, but at the same time they did evolve their design with the times, it’s just that because it was hype-based they weren’t able to retain the interest when the hype died down even with a changing style

    • @MONET8iAM
      @MONET8iAM 2 месяца назад +2

      @@understitchYT yup!!

    • @m.woodsrobinson9244
      @m.woodsrobinson9244 2 месяца назад

      💯

  • @bellareid3488
    @bellareid3488 2 месяца назад +17

    I never believed the figures associated with any of Diddy's companies. It never felt like a mainstream brand; I think it only really appealed to hip-hop fans. Even before the scandals, I always thought Diddy was getting his money elsewhere, and it had nothing to do with fashion or music!

    • @understitchYT
      @understitchYT  2 месяца назад +8

      It certainly did make something, even if it wasnt the true numbers they were claiming. All up until the investment, it really seemed solid

    • @phoenixfritzinger9185
      @phoenixfritzinger9185 2 месяца назад

      Money laundering. Like it’s pretty obvious money laundering.

    • @bellareid3488
      @bellareid3488 2 месяца назад

      @@understitchYT Thanks for the reply. Love your channel. Well done on all the fantastic docs. Sean John definitely made money but at the same time, he was known for stealing from his music artists etc. He's just always been dodgy.

  • @kasrahmanian
    @kasrahmanian 2 месяца назад +7

    Nicky wake up new understitch, just dropped.

  • @CarmenBelcher
    @CarmenBelcher 2 месяца назад +5

    I wonder why Anna Wintour took to him so strongly.

    • @understitchYT
      @understitchYT  2 месяца назад +2

      Theres not really any clues, but she does take on a lot of brands she sees innovation or newness in

    • @CarmenBelcher
      @CarmenBelcher 2 месяца назад

      @@understitchYT not the brand but him as a person. I understand they’re both scorpios

  • @originaozz
    @originaozz 2 месяца назад +1

    I'm glad this video is very focus on analyzing the subject "Fashion" and the business behind it, not the controversy.
    It does go to show anything can sell as long as there's enough push by powerful people. The amount of industry support this man has just so people can be on his "party" list. Creativity is second to having the right mannequin in fashion and it's still true today.

    • @understitchYT
      @understitchYT  2 месяца назад +2

      Its interesting how many people wanted to be on that list for sure 👀

  • @staccato_lo
    @staccato_lo 2 месяца назад

    Amazing as always! I’m glad you mentioned “Sean Jean Collection” because I also was confused about whether or not it was separate from the main line or a part of it with a creative name change.
    He actually did have a very short lived diffusion line called Bad Boy Athletics. It seemed to last a year, maybe less. It was sold briefly at Carson Pirie Scott & Co. stores under the Bon-Ton Stores Inc.

  • @LadyJay114
    @LadyJay114 2 месяца назад +8

    This is a good video. But to be fair, Macys is phasing out a lot of brands as the retailer is struggling with profitability. They no longer selling my favorite brand Karen Scott. And all of these phase outs began around Christmas 2023 because I always wondered why the inventory was so low that season. Now I know why.

    • @understitchYT
      @understitchYT  2 месяца назад +4

      They have been for a long time, its common for dept stores to phase out brands that arent profitable, even before times were hard. It was the timing of the announcement that was suspicious

  • @indoora
    @indoora 2 месяца назад +11

    From memory of old videos on RUclips I believe Kani is pronounce like "nigh" so ka-nigh.

    • @understitchYT
      @understitchYT  2 месяца назад +1

      Ah thank you, Im not too familiar with the brand

    • @indoora
      @indoora 2 месяца назад

      @@understitchYT I had to look it up. Lol.

  • @thinkforward8752
    @thinkforward8752 Месяц назад +1

    The "urban/hip hop" market is fleeting. Any brand adopted by this group (aside from the heritage brands) has a hot 4 to 5 year run before they're dropped & considered "played out".
    THIS is precisely why spokespeople for certain brands have voiced their displeasure with this market having at times adopted their brands: they're tacky & fleeting, and could possibly drive away their core market base. It wasn't a "black" thing, it was a *THAT GROUP IN PARTICULAR* thing‼️🎯

    • @IronDiva
      @IronDiva 16 дней назад

      And is this crowd looking for quality garments, or just something to parade around in for a couple of months? For the label, it’s probably a “get in, get out” situation.

  • @beardreview
    @beardreview 2 месяца назад +5

    Think any respect that was scrapping the bottom of the barrel I had for vogue, has left the building

    • @understitchYT
      @understitchYT  2 месяца назад +1

      Oh Vogue is so important for more than that

    • @beardreview
      @beardreview 2 месяца назад +2

      @@understitchYT do you think, because the only designer of importance vogue championed 'i felt 'was John. Looking back It was more about ID or the face, vouge was given that prestige but didn't deserve. While am writing this am thinking about negative way the wrote about the CDG, YOJI and later McQueen

  • @zeenkosis
    @zeenkosis 2 месяца назад

    I love your content 😊

  • @akosua8779
    @akosua8779 2 месяца назад +1

    Amazing video thays why im subbed....on a side note is there a future video on "Apple Bottoms" and "Baby Phat" i remember those plus phat pharm was ALL IN MY FACE as a teen.

    • @understitchYT
      @understitchYT  2 месяца назад +1

      Oh Id love to do that, Ive got a few planned now, but I dont expect them to be too too long 🥰

    • @akosua8779
      @akosua8779 2 месяца назад

      You are awesome ​@@understitchYT

  • @kalvinng4872
    @kalvinng4872 2 месяца назад +3

    Question: what’s your take on the impact of Sean John on the “upmarket” take on street wear that brands like Louis Vuitton took on in the 2010s into 2020s as Sean John started to fade? Wonder if you think there’s a link to draw here?

    • @understitchYT
      @understitchYT  2 месяца назад +1

      I think its long been going that way, high fashion brands have for decades found inspiration in what the rich think of exotic and translate that through the designers lens. This 90s era was one of the few instances we have of people from their own culture using it to raise their own coin for themselves. Imo its why it took longer to accept by the big fashion houses

  • @MikeMalope-lr1sp
    @MikeMalope-lr1sp 2 месяца назад +22

    Please do REM Beauty by Ariana next

    • @huntyyyy
      @huntyyyy 2 месяца назад +2

      Idk if they’ve done REM but you can check out their beauty channel in the description, this is the fashion channel

    • @nicolabaker4391
      @nicolabaker4391 2 месяца назад +2

      Her other channel is called Underskin and focuses on Beauty. I think she has already done REM beauty on there.

    • @carola-lifeinparis
      @carola-lifeinparis 2 месяца назад

      ​@@huntyyyy very sure this is a woman running the channel, not a man

    • @understitchYT
      @understitchYT  2 месяца назад +10

      How did you read my mind?? Its coming next week on underskin, 😂😂😂 (and its sponsored, Im so happy about it)

  • @DougPettey-yg6dq
    @DougPettey-yg6dq 2 месяца назад

    Another great job! Thanks!

  • @Chloe-vi5mb
    @Chloe-vi5mb 2 месяца назад +9

    And now the man behind the label is now on the downfall thank goodness!

    • @understitchYT
      @understitchYT  2 месяца назад +1

      Im so curious what the outcome of the court will be

  • @VuNguyen-fv5jl
    @VuNguyen-fv5jl 2 месяца назад +14

    Oh boy, bringing out the baby oils for this one

  • @deveniethegreatest
    @deveniethegreatest 2 месяца назад +1

    Would love if you could do a video on Lululemon

    • @understitchYT
      @understitchYT  2 месяца назад +2

      I would actually love to do that, I want to know if the rumour about the name choice is true

  • @SH-wk6po
    @SH-wk6po 2 месяца назад +4

    There's going to be plenty of documentaries, miniseries etc made about this in the coming years. I feel like a lot more stuff is going to be exposed in the near future. As a testament to the people who did their own thing for the brand in the past, does anyone know of a good/convincing dupe for "Unforgivable Woman" fragrance? Idk what will happen to the fragrance rights/IP in a situation this bad, but I do not want to be mentioning his name when I get compliments on it.

  • @makegoodfashion
    @makegoodfashion 2 месяца назад

    You never miss!

  • @realmms
    @realmms 2 месяца назад +2

    Can you look into the rumours about another urban adjacent brand Tommy Hilfriger ? There is a lot flying around about the person and brand

    • @understitchYT
      @understitchYT  2 месяца назад +1

      Do you know the name of the brand?

  • @Natalia91
    @Natalia91 2 месяца назад +1

    I never even heard about this brand 😱

    • @understitchYT
      @understitchYT  2 месяца назад +2

      Whaaaatttttt???

    • @Natalia91
      @Natalia91 2 месяца назад

      @@understitchYT maybe because it was not available in my country and I was a kid haha

  • @fionakida
    @fionakida 2 месяца назад +1

    Another Zeitgeist idea = as Tyler, the Creator's getting a lot of hype atm teasing his next album, may be cool to tee up a video on The Rise and Rise of Tyler, the Creator's GOLF (or something style-related to him!!)👀

    • @understitchYT
      @understitchYT  2 месяца назад +2

      I dont think I have enough time now tbh, this showed me being late on a trend is probably not for me 😂 I cant follow trends quickly because of the research time

    • @understitchYT
      @understitchYT  2 месяца назад +2

      I do really want to cover it though

    • @fionakida
      @fionakida 2 месяца назад

      @@understitchYT totally understandable! Gotta balance what’s good for your mental health too:) great upload nonetheless!!💫🥳

  • @funmilayotijani3119
    @funmilayotijani3119 2 месяца назад +2

    A recommended video for underskin 😊
    The many failed celebrity skincare brands that failed to scale i.e I have just found out that Jared Leto, Ellen DeGeneres, Vanessa Hudgens and Brad Pitt all had skincare lines that we've literally not heard anything about again
    Also Jlo beauty just got pulled out of Sephora?
    Love your work!!

    • @understitchYT
      @understitchYT  2 месяца назад +3

      I wont do a jLo video again, thats by far my least successful celebrity video 😂😂 but I love the other suggestions, Pitt also has a cashmere company that sells clothes, I thought about covering that

    • @IronDiva
      @IronDiva 16 дней назад

      Ellen had a skincare line?! Bwahahahahahaha!

  • @israeldavila27
    @israeldavila27 2 месяца назад +10

    The Diddler!

  • @markjohnson2257
    @markjohnson2257 2 месяца назад +2

    It was very popular in it's heyday. I vaguely remember the boutique on 5th ave. I don't see any hope for a comeback. P Diddy is too toxic.

    • @understitchYT
      @understitchYT  2 месяца назад

      Oh god no, not now, it just couldnt come back

  • @anonymousonlineuser6543
    @anonymousonlineuser6543 2 месяца назад +2

    What possessed A. Vintour to back this untalented , unknown and what on Earth is that Vogue photo-spread was about? Bunch of Fashion A-listers giving an aura of credibility to a punk who have done exactly zero in design. How on Earth did she talk them into posing for these photos? I think it was all arranged by A. Vintour in exchange for % of sales.

    • @understitchYT
      @understitchYT  2 месяца назад +2

      Its curious right? Where the link is, its curious. I did read the biography of her and it doesnt mention it, but it does mention that in general, celebrities were a pivotal part kf her Vogue rise, she realised they sold magazines better than models and leaned into it. Perhaps its just an extension of that and these celebrities were the first on it

  • @hansmir5443
    @hansmir5443 12 дней назад

    It was never a designer line. I can’t believe how people get fooled into buying this type of clothing!

    • @understitchYT
      @understitchYT  11 дней назад

      No never, not really, more like a merch line

  • @teerose76
    @teerose76 2 месяца назад

    You probably get a ton of suggestions, but it would be really cool if you did a video on like Lord and Taylor or Henri Bendel, or the start of some of the major department stores. I just read a book called "When Women Ran 5th Avenue" that you might find interesting. It follows some female executives at Lord and Taylor, Bonwit Teller, and Henri Bendel.

    • @understitchYT
      @understitchYT  2 месяца назад +1

      I do consider these brands, especially Lord and Taylor, but I worry that they won’t do well on RUclips because of clicks and awareness, so I was actually saving them until I had a bit of a bigger audience 🤍

  • @EXOL_1485
    @EXOL_1485 2 месяца назад +1

    Look who posted

  • @whooked
    @whooked 2 месяца назад +1

    i liked the sean john logo . now realise they copied karl kani ...

    • @understitchYT
      @understitchYT  2 месяца назад

      Similar, but I think it might just be his handwriting?

  • @DirtyDevo94
    @DirtyDevo94 14 дней назад

    Can you please do baby phat

  • @edramirez1240
    @edramirez1240 2 месяца назад +3

    Hopefully Naomi Campbell never went to one of PD’s parties. Excellent vlog.

    • @20DollarGoldPiece
      @20DollarGoldPiece 2 месяца назад +9

      I guarantee she did

    • @bellareid3488
      @bellareid3488 2 месяца назад

      @@20DollarGoldPiece She has enough problems of her own at the moment. Stealing from her own charity! WTF

    • @fkmgmt
      @fkmgmt 2 месяца назад +4

      And she is allegedly notoriously big in the “yachting” scene.

    • @20DollarGoldPiece
      @20DollarGoldPiece 2 месяца назад +3

      @@fkmgmt probably did some stuff in Dubai too 👀

    • @huntyyyy
      @huntyyyy 2 месяца назад

      @@edramirez1240 hate to break it to you… Naomi Campbell is a terrible person and a criminal she just got banned from a charity organization for funneling 300k into private flights and hotel stays

  • @IronDiva
    @IronDiva 16 дней назад

    A song called “Too old for Me?!” Oh wow

  • @RichMitch
    @RichMitch 2 месяца назад +3

    Yikes...

  • @Mariathinking
    @Mariathinking 2 месяца назад

    Why are you so good?

  • @Davids.2004
    @Davids.2004 2 месяца назад +2

    wow, like this is marketing hahahah

  • @m.woodsrobinson9244
    @m.woodsrobinson9244 2 месяца назад

    Oh yes!

  • @bzztthundaa
    @bzztthundaa 2 месяца назад

    ❤❤❤

  • @ritaricci212
    @ritaricci212 2 месяца назад +1

    Lol 😂never was the most famous brand

    • @understitchYT
      @understitchYT  2 месяца назад

      Most famous *celebrity* line, it was either this or Rocawear for sure

  • @dollsanrio
    @dollsanrio 2 месяца назад

    omg ❤

    • @dollsanrio
      @dollsanrio 2 месяца назад

      i love ur videos and admire your work

    • @understitchYT
      @understitchYT  2 месяца назад

      Thank you so much 🥰

  • @Ariadne76-k3d
    @Ariadne76-k3d 2 месяца назад +4

    It was such boring stuff . All colorless and drab.

  • @QwertiusMaximus
    @QwertiusMaximus 2 месяца назад

    Shame we will never see Sean John Baby Oil.

  • @CRiver396
    @CRiver396 2 месяца назад

    Ai text to speech. Ai video. Thumbs down. I hate Ai videos

    • @understitchYT
      @understitchYT  2 месяца назад +5

      @@CRiver396 its really not AI my guy, I researched wrote and voiced the whole thing, I even edited it myself. There is an AI copycat channel of mine though and the difference is HUGE

  • @princedakkar2251
    @princedakkar2251 2 месяца назад +1

    Anyone else keep seeing Naomi Campbell associated with questionable characters of late?

  • @Karin77722
    @Karin77722 2 месяца назад +1

    🛢 for the algorithm. 😊

    • @understitchYT
      @understitchYT  2 месяца назад +1

      🙌🙌🙌 for your kindness

    • @Karin77722
      @Karin77722 2 месяца назад

      @@understitchYT Love your content💜

  • @axolotl_observer
    @axolotl_observer 2 месяца назад +1

    heey, i always love your. videos both here and at underskin. looks like some love them so much they decided to copy the idea and you got a copy cat channel Elite Elegance

    • @understitchYT
      @understitchYT  2 месяца назад

      I saw the copycat channel, but there’s literally nothing anyone can do, it’s fine. Their channel is only AI anyway, and I know from testing it that chatgpt just cannot find the information i can find (and its often wrong too)