How to Build an Innovative Team: Lessons from Nike

Link to our website: artofcoaching.com/
Ever wondered what the creative process looks like at Nike?
How they choose which ideas to run with and which to kill?
How they build quickly, respond to the changing wants and needs of the world and make decisions that reflect their audience?
Today, Brett and former Nike CMO, Greg Hoffman, discuss how to build teams to support these endeavors. In the full episode, they also cover:
- 3 things you must consider when creating your personal brand
- Identifying the essential traits and characteristics you want to be known for
- Why writing is one of the most powerful skills you can build & how to do it
- The essential role of both art & data in decision making
For those who don't yet know him, Greg Hoffman is a global brand leader. For over 27 years, he held marketing, design, and innovation leadership roles at Nike, including time as the brand’s CMO. In his most recent role as Nike’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. He’s also the founder and principal of the brand advisory group Modern Arena, and author of the new book Emotion by Design: Creative Leadership Lessons From a Life at Nike.
Connect with Greg:
Via Instagram: @ghoff70
Via his book: Emotion by Design: Creative Leadership Lessons From a Life at Nike.
Via his website: www.emotionbydesign.co/
Listen to the full episode everywhere you get your podcasts (links below)!
If you’re interested in taking advantage of this learning opportunity, you’re in luck.
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Upcoming live events:
Apprenticeship - August 13-14th - Sacramento, CA
Apprenticeship - August 27-28th - Denver, CO
To listen to the full episode, be sure to check out the links below:
- Apple podcasts: apple.co/3P5U6L2
- Spotify: spoti.fi/3PnV9pq
For free notes and reflection pages to accompany every episode, check out artofcoaching.com/podcastrefl...