Are Chrysler's Days NUMBERED? Here's Why We're Nervous...
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- Опубликовано: 19 окт 2024
- Welcome back to TFL Car Chat! In this week's podcast, Tommy and Andre discuss Stellantis CEO Carlos Tavares' comments that the company would ax underperforming brands, and what that could mean for the automotive landscape here in the U.S.
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#podcast #chrysler #stellantis
In the U.S. Discontinue Fiat, Alfa, Maserati, Chrysler. Turn Ram back into Dodge, introduce a new Dodge Minivan, redesign the Durango (already in the works for ‘26MY), and discontinue the Wagoneer Brand (it’s not going anywhere). Make Jeep fully Off-Road.
Wagoneer isn’t a brand, nobody buys minivans
@@joseeduardo4327 they tried to make it one
Their prices are also way too high. Dodge used to be a brand that competed with Chevrolet and Ford. The overpriced Hornet is an example of what they are doing wrong. If they want to sell something then they need a peoples car that people want and can afford. Ford did just that with the Model T, and Volkswagen did it with the Beetle. Ram does not have a small truck that can compete with the Ford Maverick. Toyota is coming to market with one, and Hyundai also has one.
@@joseeduardo4327just continue making Pacifica and rebrand them dodge petty simple.
@@joseeduardo4327Wagoneer is in need for improvement reliability while decreasing the price. It needs to get more off-roady to earn Jeep badge.
Minivans are impossible to kill since appeal to families with kids, are excellent space for short or long trips with kids, have much better, comfortable suspension on long trips vs any SUV.
Used minivans appeal to handymen able to use them to drive with tools, materials on sites to do reparations.
If it weren’t for rental fleets, Stelantis as a whole wouldn’t exist 😂
90% of Pacificas I saw when at Disney in Orlando were white base models.....airport rental cars are their bread and butter.
Stelantis CEO translations:
If i cant make more and more money every year, im cutting brands and cars, and rebadging more of the same junk.
Sorry not sorry.
Its pretty much the same move GM did years ago as well. Although unlike GM, Stelantis is more EU company and focuses much more on that market than the US. Considering Chrysler's history which has always been rough, they might be sold off to another company again or just close its doors with its sister brands.
@@goufr3540
Chrysler is gonna close, whos gonna wanna buy a brand with zero brand image and zero desireability?
It literally doesnt have a brand image...whats its brand image?
At least brands like Acura and Infiniti have been relevant enough all these years where people still think theyre "luxury" even though they really dont stack up well against actual luxury vehicles
Chrysler doesnt have that
Chrsyler always been trash, change ownership so many times and still isn't successful. Too many brands in the US already.
Reality: it doesn't matter how much "better" they make them. There's a limited market for Wranglers at $100,000.
Porsche's cars are great. But they only sell a limited number because there's only so much market for them.
Jeep is a whole different niche, and the Wrangler today is a bad match for most buyers in it. Nobody's employer is going to say, "Oh, the new grill on the Wrangler looks really cool. Let me double your salary so you can get one!" The average salary in the US is under $60k, and no new colors or fancy wheels are going to change that.
If you could sell any number of cars at any price you want, just by making "good" cars, everyone would be driving a Bentley or a Lamborghini.
That's the biggest problem with the Jeep, way overvalued. A Jeep used to be a low-cost utility vehicle. They are trying to keep the utility but charging luxury prices. The Rubicon/Mojave Gladiator regularly stickered in the upper 60s? Easily the most expensive yet least desired mid-size. Ram is going to screw up if they don't keep their prices below the competition.
We r paying for the car and their commissions
The problem with stellantis is they believe Americans need to follow the European mindset they refuse to accept we know better their stubbornness will be their demise sadly
I don't think so, I think the real issue is that's overpricing the giant heavy trucks Americans like to buy. They're selling them, but at $80K no one is going to pay that.
My personal tidbit... Last month we looked at a Cherokee trailhawk elite. Ended up being a leftover 23... Total discount on this left over, already dated vehicle.... $1000 off msrp.... We walked obviously lol
The discount should have been $10,000 , due to the 25 models will be on the lots in couple of months.
@andrewinaustintx isn't the Cherokee also a discontinued model? They're trying to sell an old vehicle that Jeep decided isn't worth building any more, with lot rot, essentially at MSRP!
It’s already discontinued, ‘23MY was the last year. That and the Renegade.
Shame how they didn’t improve on Cherokee to have it compete with Rav4 and CRV Bette and instead spent everything on making wagoneer..
A leftover 2023 is an example of where they over built unsold inventory to keep the factory running. Lee Iacocca put a stop to that, and a few years ago started to do it again. Lee said Chrysler Corporation would not be profitable if they continued building unsold inventory. They did not learn from prior mistakes.
The buck starts and ends with their CEO. He is completely out of touch with reality, and needs to go immediately!
This is the same CEO who helped Carlos Ghosen destroyed Nissan's reputation. How in the world did this man get another high ranking automotive job after that?!
Dilbert principle at work.
They are doing great in the rest of the world shouts to stockholders saying end US cars
Stellantis sales in Europe, Brasil, Australia, China, and Africa are good and going up. In North america things are getting strange, probably because Stellantis average prices are over Ford and GM, I guess.
They also have cut most of the popular models. You can't complain about a brand not making money when you haven't given them any cars to sell.
@@JohnSmith-wx9wj You are right.
The Eurocentric management at Stellantis is completely out of touch with the typical MOPAR customer.
In 2023, on an almost 20 year old platform, 25,000 Chrysler 300 and 75,000 Dodge Charger sedans were sold in the US. - The Stellantis hype over future EV & hybrid sales is both delusional and dishonest. 11,000 Hornet is a fraction of the old RWD dinosaurs.
Great comment, I've been saying the same since the Daimler days. The leadership is too far away and not nearly involved enough and doesn't give enough resources to the Chrysler Group for them to be truly competitive. They should give more resources to the group and appoint another separate CEO/President to independently lead the group here in North America. The European leaders have no concept of what North American consumers want, as evidenced by the fact that Pugeouts and many of the other brands have either never been sold here or have been failures in the market in the past. Stellantis has been assembled long enough to where the clueless European leadership is really beginning to negatively impact the Chrysler Group.
When a mainstream brand like Chrysler only has one model in the lineup, which is the Pacifica, that's never a good sign. I don't want to see a historic car company like Chrysler getting canceled, but unless more product is coming, it currently doesn't look good for Chrysler.
More product is coming but the Airflow is in 2025 and the Halcyon in 2028! 2028!! That’s the next presidential election! Are they fcking kidding us?! And Tavares takes a huge bonus package for his shitty management!
Look at Dodge sales in 2019. Grand Caravan and Journey were leading in sales. Grand Caravan outsold Charger and Challenger. Twice as many sold as Pacifica? Stellantis needs a US designed SUV and not a cobbled up Euro version. Remember you could buy a Dodge Grand Caravan for less than 20K with discounts on the AVP model.
Chrysler the next Pontiac and Oldsmobile? Those brands had loyal followers, but not enough sales vs Buick.
Grand caravan?
I'm in Canada and I bought a CVP (Canadian Value Package) Dodge van for $18760 plus tax in 2013. 5 years later I traded it for a left over 2017 Crew Plus which ended being $42 and change. A lot more expensive, but it had pretty much all the options. The equivalent trim level Pacifica would cost $72K up here today. Stellantis needs to figure it out, because their price structure isn't sustainable.
How is 11,000 hornets a sizable amount of cars? It’s a subcompact entry level suv that happens to be a new design. That’s supposed to be a volume seller 😂
At one point they had a 500+ day supply. The Hornet is a horrible vehicle and is way over priced.
The Grand Cherokee, including the 4e, has 16 trims.
I’ll bet sales skew heavily to 2 or 3 trims. Most of the others are a waste of production costs. They really need to go back to a non-premium brand. None of them compete with their competitors in terms of equipment, safety, performance, efficient, etc.
I like jeep because I want a basic, reliable 4x4.
paying over $60k CAD for a chrysler van is INSANE
Considering 5 years ago you could have one for 30k
Chrysler Pacifica Pinnacle AWD is $79,000 lmao
@@johnandspencerThe pinnacle of financial stupidity to pay that much.
@@johnw4067 You could probably buy 4 old dodge grand caravans for that price lmao
I’m convinced they only invested in the foreign brands like Alfa Romeo, Maserati etc just to so that the US brands would suffer thus leading to a kill off of the brands
They are a foreign company
I don’t understand why no new vehicle models are getting added to the Chrysler brand. It seems like a perfect brand to launch a premium suv in imo. Thanks for the video
they made jeep and ram luxury brands.. e.g. grand wagoneer and ram 1500 tungsten
I agree. I've been saying this for years now. If they just put SOME effort into the Chrysler brand, they wouldn't be in the horribly precarious position.
I’m finding it difficult to understand why these car makers whether domestic or imports with all their billions cannot figure out what sells better in certain countries. Seem to me they are not listening to the public. They over pay these executives who have not truly earned their pay, I can come up with better solutions and not ask for as much money. TFL gives some really good advice, maybe these companies would do well to listen to both the public and critics.
When you actually look into the recent pricing decisions, you will discover that it’s highly motivated by a high profit yield. Which means that the high prices do no not justify the benefit from the good. I looked at a Wrangler lately and saw that it has a $60k MSRP sticker but when I checked it out in detail, i learned that this hollow feeling SUV that has crappy road comfort and subpar interior is obviously marked up by the automaker just to make additional profit because there is no way this product warrants a $60k price tag. It’s a product that is at max $40k!
The United States should investigate this company and potentially find a way to force this foreign company to sell all these American brands back to an American
How about making vehicles that are better, cheaper without all that electronic bullshit.
My local dealer was once a Sears with an auto service dept all attached to a mostly dead mall now. They bought that old Sears ripped the entire front wall off and put a boatload of money into a remodel. It is now surrounded by an ocean and I mean an ocean of vehicles. They have new 2023's on the lot with balloons attached to the outside mirrors that are flat and laying on the ground. Expired state inspection stickers on their windshields. These are NEW vehicles mind you. Constant commercials on the local channels especially during the local news. They also need to understand we do not want rebadged French or Italian vehicles.
Ah, I see you watched the All Cars with Jon video.
TFL was literally at the formal release of the new charger, where they announced they will have an ICE version after the release of the electric version. Roman reported this. It doesn't matter how current charger owners feel about the electric power train if an ICE is to fallow.
Another dumb decision. Take a car that sells, because of the engine and horsepower, and make it electric. You just alienated the entire buying base.
At least they realized the car would be a flop if an ICE version wasn't offered. They have no concept of the kinds of people that buy Dodge products, especially the performance models. They're literally the group that is LEAST LIKELY to embrace an electric vehicle. Most of their attraction to Dodge models is for the big V8 power and rumble.
@weegeemike I just don't like how Roman's kid is so sassy and cocky. He is unnecessarily aggressive towards EVs with ill-informed takes. He likes tesla because he is probably in the Elon Musk cult. His bias is nauseating. I want to see non biased and honest takes. He just wanted to be venomous. I hate dodge and Stelantis personally, but I wouldn't lie about the drive trains just to make a few hog viewers happy.
@jcollins1305 how do you know what kind of power the twin turbo 6 will have in the new charger? Those numbers haven't been released. I'm sure it will make plenty of noise and rumble. But until the vehicle actually comes out, no one actually knows what it's gonna feel like. So pull back on those reigns cowboy.
One of the problems for Stellantis with Ram trucks, forget the high prices, is that they don't have a mid size truck. Ford has the Ranger and smaller Maverick, Chevy the Colorado (same as GMC) , Nissan the Frontier. Even Honda has a Ridgeline and Hyundai, the Santa Fe. RAM, big or nothing. Without a mid size you lose sales because even if somebody looks at a mid size , they may see a full size they like and buy that. Toyota with the Tundra is their bread and butter truck.
Ram probably think they won’t succeed in the midsize market due to the more established competition from Toyota, GM , Ford and Nissan will make difficult to compete against as a new comer as they have a very high loyal buyer base.
Ram Rampage is rumoured to be coming to the USA. It started production in Brazil in 2023. Based on the Fiat Toro pickup ( SW4x4 chassis also used in the Jeep commander/ meridian and compass).
Even crazier considering the Dakota was the truck that started the mid size truck boom.
So true, most pickups too big and thus to expensive. I have a Colorado Off Road four door. GREAT and fits in garages and parking spots as well as hauls all the average person needs.
Chrysler needs a 2024 version of the K car of the 80s
Here in Eastern Canada there is a big start for wind farms to produce Hydogen plants to sell to the EU market. Future for long distance vehicles (Large Truck) are hydrogen.
Lol
The budget version of the Chrysler Pacifica was named the Chrysler Voyager. That's what the Plymouth version of the minivan was called back in the day. Unfortunately they were only made for a couple years and apparently weren't good sellers, although I do see more of them around than I would expect, but that was killed within the last couple of years.
Also, it really upsets me that Chrysler brand might be killed. My family and I are huge Mopar fans and have owned them for 40+ years. It saddens me to see their current state. It would be one thing if they had a larger lineup and if they simply weren't selling, I could maybe see the justification for letting it go. However, especially under Stellantis, there has been ZERO effort or resources given to the brand to engineer new vehicles. If the Stellantis hierarchy pur actual effort into designing and marketing Chrysler brand vehicles, I feel like they'd be in a much better position. It's almost like their intention was to sabotage the brand from the very initial the creation of Stellantis.
Bring Chrysler back home to America
Hornets are mostly rental cars, explains the high number.
My problem with PHEV's are that they need the weight of two power trains and that weight cost efficiency and that is moving in the wrong direction
Its sad nobody makes barebone simple trucks with low price. They surely make for all other markets around the world but for some reason when it comes to North America everything is almost 65k and up for trucks.
look for a fleet classes pickup. They are often cheaper, with little to no options. is most cases it's with A/C and FM radio. Everything else is completely basic.
@@BigHappysPlace fleet trucks are abused af, the drivers dont care, and owners know they will be replaced soon as tax write offs
If people stopped going into generational debt to buy cars, the manufacturers would lower prices. But that will never happen as long as you have a consumer class that has to have the latest and greatest.
I don't think they really plan on eliminating a brand in one country and not in another. I think if a brand can't make money on a global scale then it is gone.
Folks, Jeep stopped being offroad focused with the introduction of ZJ and XJ. The fact that those cars are still kinda good off road is simply a hallmark of the 1990s era. Jeep has been a lower tier luxury brand since then, and it kept its offroad heritage just as a mean of advertising. Jeep's basically an american Subaru. Wrangler might sell well, but it's not what defines Jeep as a brand. I bet even Doug DeMuro understands that (no hate for Doug, but he's an infamously confused guy when it comes to trucks and offroaders)
The thing that saves them is that their dealers are all located in one spot. Chrysler, Dodge, Jeep, Ram, Fiat. Alfa and Maserati are separate, at least any that I have seen. That means they aren’t really separate brands. The dealers are the same, they just have different brand names. It’s not like they each have separate R&D or factories, so keeping something like Chrysler is not a big deal. It’s different only in name. If they want to consolidate they can get rid of it and make the Pacifica a Dodge Grand Caravan again. It should have never been discontinued to begin with. Fiat could be much more successful if they brought things over like the Panda and other small cars. They should also be rebranding some good small vehicles from Citroen and Peugeot as small Dodge products like they used to do with Mitsubishi back in the 80’s and 90’s.
Only time will tell but I hope the old Chrysler brand names live on into the future with great vehicles.
Vehicles are more expensive these days for many reasons like the new tech, economy, suppliers, etc. Some manufacturers sound like they're finding ways to reduce costs, but they need to pass that savings on to their vehicle lineups.
a Ghibli now starts at $109k. An S Class starts at $117k. Let that sink in.
I'm a Jeep guy. If Stellantis stops making Jeeps, I will never buy another Stellantis vehicle again.
I would like to buy a Jeep Wrangler, Gladiator, or Grand Cherokee, but they are out of my price range.
Jeep is nothing more than junk.
Jeep isn't going away, it and Ram are the only cash cows they have.
Jeep/Ram are staying. Chrysler and Dodge will be toast, good riddance.
Same problem ram has. Stellantis management is horrendous. International corporation that doesn’t understand either brand.
Back in the 70s, you could get a 2 Wheel Drive US government surplus jeep from the 1950s and early 60s I think $295 plus shipping and you have to put it together. Sold disassembled and now they want 50+ they can keep their jeep
The only way they keep Chrysler is by rebranding the alpha romeo brand as Chrysler or vice versa
I took one look at the 2023 Jeep Cherokee and the $52,000 price tag on the base model and didn’t even think twice about going to a different car company.
Roll Chrysler and Ram into Dodge. Most people still think of the trucks as Dodge trucks anyway.
And how would that help? One sh1t patty or two sh1t patties on the buns are still sh1t burger.
Ram NEEDS to be its own Brand, other Truck brands group them together.
Ram it's own Brand Differentiates from Ford and Chevy.
Ram was out selling chevy trucks.
@@michaelriebandt6754no…. It was dodge literally forever then the numbskulls decided to name it Ram. Total retardation.
@michaelriebandt6754 RAM only outsold chevy for one year, while they were offering 20k off the RAM classic.
Only people uneducated on the subject still call RAM’s a Dodge Ram
Hopefully Stellantis will stop producing so many Jeeps and restart production of the Hemi, real Chargers and Cgallengers again. I love Dodge!
The problem with Chrysler is that they haven't made any large moves since 2017 with the launch of the Pacifica minivan. They should go back to how it was in 2008, when they had the Aspen large SUV, Pacifica midsize crossover, Town and Country minivan, Sebring midsize sedan, 300 large sedan, and the Crossfire performance coupe. This allowed people to really choose the products they actually want. Let's be honest, nobody is going to choose a Chrysler just because of the brand name, they have to be incentivized by lots of features and a low cost.
In the end the CJDR brands got ruined by Stellantis and you can thank Carlos Tavarez for that. After 2019 the prices got more than doubled, the quality is less than desireable, most platforms are outdated, outdated engines, no more V8, too much spending on undesired overpriced EV's, theres just no value on these brands.
No matter what Carlos does he cannot save the brands from the sorry state that he put them in here in the US. He might as well sell of the brands to the Chinese :S
Watch those videos of the UAW officials discussing Ram Truck plant quality issues. They mention that Stallantis appears to be sabotaging American plants and engineering.
Link?
The difference between the Dodge Hornet and the Toyota Rav4 is the Rav4 has been around alot longer. If Dodge can stay around long enough, the Hornet sales will pick up. I do think they rushed the Hornet to market. There were quite a few problems with them with the first year, but almost every problem has been solved with updates and RSU's.
It is really annoying FCA/old Chrysler never keeps nameplates around anymore for them to gain model equity. While also improving them instead of cost cutting them.
Not a chance.
Chrysler - Family
Dodge - Sport
Jeep - Off Road
Ram - Utility
The fact that Chrysler only had the 300 and Pacifica was not a good sign. Now that the 300 has been discontinued and no new models have been announced, it's a sure sign that Stellantis has no use for the Chrysler brand.
I used to think that Hydrogen Fuel Cells were the way to go but looking at how much progress we have made with EV battery technology in only about a decade of taking the idea seriously I’m starting to think that we’ll crack the energy density problem of BEV tech before they figure out how to make hydrogen fuel generation efficient and deployable at scale.
Sometimes, I think that stelantis doesn't talk to their customers. Chrysler had the 300, which wasn't refreshed for at least 8 years. If the company would have took the durango and made a Chrysler spinoff with comfortable seats and cost 50k, it would have sold. The mini vans are too expensive. If they started at 30 k and had AWD for 35 k it would sell. They could have built a luxury sedan off the LX platform and called it New Yorker with really plush seats for like 45- 50 grand it would sell. It's like they Don't know what Americans want. I want plush comfortable seats and adaptive cruise control for highway cruising.
Apparently BYD executives have been sniffing around the Chrysler HQ.
It's a crime what they have done to Chrysler a legacy brand. The prices across all their brands are nuts. Like on ram its packages , packages so to get the 6 things you want on let's say a tradesman price 60 grand plus .
Why is the jeep now luxury that is not what the brand is that should be Chrysler . The jeep wagoneer should not be a jeep or called the wagoneer it should be a Chrysler. The luxury grand Cherokees there again should be reskined Chrysler. Why no 2 speed transfer case on the base grand Cherokees and the awd versions that is the base shoudt be jeep shoud be reskined as dodges. Jeep off-road O no not so much. If its all to hard stellantis look at Tahoe Yukon Escalade you might loot at how to platform share.
Someone at stellantis needs to pull head out of *ss . hopefully people are fired and right the ship instead of killing off brands.
If the vehicles were as reliable as Toyota they'd be worth the price! My cousin has a 2023 Jeep GC and her head unit keeps malfunctioning, my 11 GC Hemi I got in 2023, I put in a rear differential, starter, PCV valve, had a 13 ridgeline that got written off, zero issues owning it.
The issue with hydrogen is not infrastructure it's the storage of it in vehicles. It requires large tanks that occupy too large of a space of the vehicle. It's terrible for passenger vehicles.
We just need the cummins trucks
Andre up in Alberta Canada they are already running hydrogen powered trains a couple times per week. I believe right now the hydrogen train is just as powerful as a diesel electric train but they are saying they will be able to get almost 50% more power out of it in the future.
Chrysler is literally the only brand I would buy from Stellantis. I love the Chrysler brand but they just don’t know what they’re doing with it.
Ram Jeep & maybe dodge should be alright after making some changes at dodge
oh well Chrysler has been a brand on life support for a long time propped up buy a 20 year old e class chassis a decent minivan and some V8 noises.
They really need to get rid of Tavares
I bought a Jeep Grand Cherokee L last month.
I got $9,000 off, $3k of that was from Jeep, the rest from the dealer to just take it off the lot.
So you only paid $60k?
@@joseeduardo4327 $49K
Stellantis loves rebading in europe, im surprised we havent gotten any opel/peugeot branded as chrysler in america but i guess they cant bother getting them certified for usa.
Regarding phev, if you can already charge at home why not just go for full ev, unless you do roadtrip every weekend then might aswell get another car a pure ice for the weekend.
Regarding Hydrogen, even if it gets better same will be for ev, in 10-20 years we will have solid state batteries that you can recharge in 5 minutes same times it will take to fill the hydrogen tanks.
I saw that on a video saying that ram trucks are discontinued and there is 2400 layoffs is this true or not?
Even as a second weekend vehicle i just cannot consider a cvt or Nissan
Its easier to convert diesel engines to run on natural gas or propane reducing emissions dramatically & is cost effective opposed to hydrogen, & propane is as close to zero emissions as you can get i believe i dont know why no one talks about this
Do Not Forget that Americans are angry that both Dealerships and Stellantis raised the prices to gouge customers. Also Carlos Tavares is hated here in America, his arrogance and management style have created this hatred!!!!!
Stellantis is goofy. American LOVE the Dodge Charger and Challenger. Making it electric is absurd. Electric is a niche, goofy and not dodge customers. All they really needed to do was add a hybrid to the charger and Challenger and sales would've jumped. And would meet EPA standards. The Caravan kept dodge numbers high, they don't need a brand identity, they need sales. The caravan had a following. Cheap, affordable family hauler that's been an American icon for decades. They dropped the caravan to keep Chrysler alive with the Pacifica. Dodge had sales, they sold the journey as a cost effective vehicle. Nothing great, not the most reliable, but cheap. Chrysler should focus on cheap vehicles or upscale variants like how GMC or Buick is to Chevrolet. Dodge NEEDS to keep it's sales breadwinners like the journey, caravan, Durango, Charger, Challenger. Let Dodge have it's line of vehicles that will sell. People who want performance will get the Charger and Challenger. People who want affordable will get what's cheap. You need to cater towards affordability. Jeep will be the upscale brand. Ram is Ram. Dodge NEEDS to survive. I respect Chrysler that kept Dodge alive, but I don't think Chrysler will make it to 2030. Dodge is a household name. Chrysler hasn't been a household brand in almost 2 decades. Fiat is done for. Their place in the US is done. The fact that Alfa Romeo and Maserati does better than Fiat should be clear.
Unfortunately, legacy OEMs have to sell ICE at high prices to cross subsidize EVs. Chrysler has been on life support since 1980.
I wouldn't want to wear the shoes of leaders of traditional automakers these days: they didn't learn how to manufacture EVs to earn money selling them, compete against Chinese brands or Tesla, simultaneously they are slacky in selling ICE cars due to lagging redesign of new appealing vehicles therefore they don't sell those either to provide healthy profits.
Ironically, the bashed Toyota for not having good EVs, is selling HEVs as many as possible.
Maybe if the Japanese take over these American companies maybe we’ll have some American cars on the road !!!!!!
A lot of people are blaming Stellantis for what is going on with the North American sales. Personally I see it more as Fiats fault and perhaps Tim Kuniskis fault with Dodge and whoever was managing Chrysler.
Making Dodge only a performance Brand was a dumb idea with only limited market appeal. They need to sell vehicles that appeal to everyone! As it is FCA/Stellantis really has no vehicles for entry level to low middle class buyers. Also think is was stupid to spin Ram off from Dodge! Chrysler from the start of the FCA merger was being suffocated! Chrysler should be upscale cars separate from Dodge for upper middle income buyers up.
The other thing both FCA and especially Stellantis has been milking American buyers to subsidize European and elsewhere buyers! Our government and its regulations also play a part in fleecing American car buyers with dumb rules like the Chicken tax! I think if not for the Chicken Tax Americans vehicles and sales would look very different! There are tons of buyers that would gravitate towards vehicles like the Kei cars and other smaller less profitable vehicles given the chance. Realistically those are the only newer type vehicles they can afford but have been being denied. Its punish the poor and reward the better off!
Agreed Ram should be a part of Dodge. The issue is Chrysler.
@@atmartensChrysler is doomed, or they have to try to relaunch it in China as a almost luxury brand, just like GM did successfully with the Buick brand
The chicken tax is in place to protect American factory jobs like it or not. That why all these foreign companies build their suvs in the USA.
@@12345anton6789 Buick has history and has always had a great image there. Buick has lost some sales in China though. Chrysler is screwed and I doubt the Chinese care about Chrysler.
Seriously? There are like millions of new Jeeps everywhere! They turned the Dodge dealers into full on Jeep dealers. I don’t want more ugly Jeeps! We need the real Chargers and Challengers back!
I think if I owned a Jeep or Ram truck, I would be trying to get rid of it, because if they go bust it won't be worth squat.
Rename Chrysler Pacifica to Ram Voyager, then let Chrysler R.I.P. Dodge has potential, but only with a V8 engine...
I’d be nervous if Chrysler had anything worth offering. They gave up on the brand decades ago. No more muscle, no more luxury. A hybrid minivan is all they offer. This isn’t a brand anymore
I don’t thing everyone wants crossovers, I think it’s the lack of variety, innovation, just cars being rebadged in lineups, the reason why people liked the corvettes , bronco etc is because it’s not a rebadge whatever, the designs are very well Not everyone wants crossovers , or high tech cars . Where’s the reliable cheap basic models of cars or variety.
The dealer network killed the Z.
Massive markups over MSRP.. No thanks
When you’re down to one car even Mitsubishi has a better selection, just give it up.
You’ll see Pacifica changing from Chrysler to Dodge. They will shelve Chrysler with only 1 model. Then you’ll probably see Ram rolled into Dodge to save money on marketing and all the things needed to sustain a brand. Then you’ll have just Dodge & Jeep.
I get why, but killing Chrysler is kinda like Ford killing Ford. Umm... it's CHRYSLER! Plus... how can they even really judge the long-term viability of the brand when they are the ones NOT MAKING CHRYSLERS FOR PEOPLE TO BUY!? They've pre-determined its unprofitability!
Stellantis: Only Makes Pacifica 😊
Also Stellantis: "Well, people just aren't buying Chryslers anymore." 😢
if they touch and continue messing up alfa romeo I'll be ticked more than I already am about that situation for what thats worth haha. The pacifica imho has to survive however niche minivans are great and we already only have a few options as it is
Dealers keep marking up enthusiasts cars which causes the people who actually want them to not buy them especially when they first come out. Meanwhile those enthusiasts go off and buy something else.
Yes how it’s even alive now is miracle
This is the problem when you have a corporation that runs car companies if you look at ford they have no problem updating their hd trucks
Andre Ram is so over priced that they have to change that or Fail. Jeeps at $50000+ you can think the same thing .Italian cars don’t make money on their own but they can’t have that many people unemployed. Chrysler Pacifica only sold 70000 because rental companies buy them.
They never made anything for Chrysler to sell!
I own a 2019 Jeep Charokee overland 4x4 and 2016 Chrysler 200C AWD.
I have bought 3 Chryslers back to back to back 07 P.T. Chrysler and had 2003 Chrysler 300M awsome vehicles.
My Dad worked for Chrysler for 35 years 1965 to 2000.
I will miss the brand very much.
But Years went on NOT getting new Products.
Great products.
You're looking at in through clearly rose tinited glasses. I worked for Chrysler from 2001-2003. Most their junk shouldn't have been road legal. Absolute shit on wheels.
You wanna know why Chrysler is there? Easy, read some comments… how could you expect a foreign group to respect an American brand while some people right here don’t? Some customers sent Chrysler straight in European hands by buying foreign, praising Toyotas and Hondas, it’s a bit late to be concerned now, customers in the US put Chrysler down, now Stellantis is free to finish the job cause people gave them this power
I’m equally mad at Tavares as at those who are responsible first place. Without foreign adoption Chrysler would still be American owned and never ever axing it would even be an option. Go to New York, Los Angeles and even in Colorado, look around and here you got the answer as to why Chrysler failed, with customers like this a brand don’t need competitors to go down
But well, the Tundra sells well so they got what they wanted
Feel free to delete this comment, I’m used to it, but I mean each word, American customers are responsible for the situation first place
I honestly do not think that Chrysler will not last longer then 4-5 years at the most! The biggest problem is Chrysler only has 1 vehicle to sell they list the 300c which is an awesome car without it having various vehicles to choose from Dodge and Chrysler may not last unless they loose one! What they should be doing is move Chrysler into the luxury market , leave Jeep to have off road/ over landing suvs, ram has trucks the biggest problem is that Dodge and Chrysler have the same product and are in competition with each other . Right now Chrysler seems to have no direction and it's going to need quite a few vehicles to sell as it's own if it's going to survive!
Personally I think an American company with some enthusiasts should buy CDRJ from stellantis and reshape the companies. I Could see Chrysler as a premium brand, these constant changes with ownership I think ruined any chances of the brand bouncing back. The money in profit made from the L cars could have easily funded an all new versatile platform at an earlier date let’s say around 2020 model year. In all honesty in that year they could have offered the 300 with the 392 engine choice only and still made a profit with a low enough starting point. The wagoneer should have been made under the Chrysler name as well. I’m blabbing but the possible death of another American brand kind of ticks me off.
I leased a leaf. It will be cheaper to run for the next 2 years in many situations than my diesel GMC 2500. It is a cheap rental. I will not be keeping it after 2 years.
Why does no one question the fact that chrysler as a whole only exists because the company is bought by a different company every few years? The fact that there lineup and majority of there vehicles are just re badged designs from other company's should tell you something.
No surprise at all why Stellantis invested in fiat rather than Ram. They sold 1.4m Fiats last year, 12% growth year on year. Ram, with horrendous quality, still sells just fine with no updates. That’s how business works. Fiat is their bread and butter, not Ram.
Chrysler has been plagued with mismanagement issues since the very beginning. They are literally the Sears of the automotive world. Have been bought and sold so many times, that the brand no longer has its own identity. They have always been in a state of financial woe. If it wasn’t for buying Jeep as part of the AMC deal I think Chrysler would have shut its doors for good.
The problem is that Europeans have the mindset that all Americans are wealthy and can buy any car they want regardless of the price. That is why ram and Jeep prices have skyrocketed after Stellantis took over. They just assumed since Americans are happy to pay $70,000 for a Land Rover, they will pay $70,000 for a jeep. How wrong they were!
“It’s got so much torque and power, it’s going to kill you! I absolutely love it.” Sound like a proper guys motor vehicle.
When u look at Stellantis - look at global. FIAT is big in Latin America, Italy and i think Turkey
Interest rates don't help