I agree with another comment here that these "sales methodologies" are all similar. While it's important to adopt something that can be scalable, it is also extremely important to not be too much carried away by the terms and entirety of one methodology over the other- OR your sales teams will either end up spending too much time in just figuring out these terminologies or simply become too robotic. In real-life scenarios, customers(who are also humans like your sellers and all of us) are usually very different. As long as these "methodologies" are used as guidelines, it's fine and they do help....... Specifically about Command of Message, it sounds good but it, kind of, promotes a passive approach. The customer is already approaching you, PLUS there is no direct relationship (at least not emphasized) about the financial/business outcomes of the customer at an organizational level.
Well done - good work, really fluid. The only problem with CTM, SS and other methodologies is they kick when the person is already looking or admits to a problem - I call it ice-cold selling, how do you get a super busy cxo with 95% of the world running fine, to open up in first base to someone they have never heard of? Great for inbound.
As an AE for a tech company, I’m happy to share my perspective. The pathway that I have found that generates significant progress in opening up these conversations (assuming you’ve managed to secure a call with him already) is to align on their given strategy. Take security, the CIO will lead the cyber security strategy and if you’re able to build enough rapport with him being personable, you will find that in taking an interest in their security strategy they slowly perceive you more so as a consultative advisor than another tech sales person. I found with some of these conversations, i would pick up on one aspect of their strategy that I felt I could add perspective / input on. Whilst this didn’t benefit me directly, it changed his perception of the value he placed with the time he gave me and I didn’t ever have a challenge securing future time with him and he was receptive to suggestions which would ultimately lead to upsell / account expansion.
@@techsales-higherlevels I think he's just poking fun at the command of the method methodology haha. Regardless, this is great information! Really appreciate you sharing this.
Sales methodologies seem more or less all the same to me. It's consultative selling where you understand the full profile and needs of the client, leverage the product to solve the pain points and hope the price meet their budget 🤣 but with a proprietary brand name,
I agree there are lots of similarities. At scale, the reason these will always exist is enforcing a standard at a company with hundreds or thousands of employees. That is a more difficult challenge in of itself than actually becoming a good rep in my opinion
Yes! Please do more videos in this format! Thank you so much! Your channel has been so valuable for me!
Glad you got a lot out of it!
Big fan on this style of video. You have a great perspective and teaching style, very valuable
I agree with another comment here that these "sales methodologies" are all similar. While it's important to adopt something that can be scalable, it is also extremely important to not be too much carried away by the terms and entirety of one methodology over the other- OR your sales teams will either end up spending too much time in just figuring out these terminologies or simply become too robotic. In real-life scenarios, customers(who are also humans like your sellers and all of us) are usually very different. As long as these "methodologies" are used as guidelines, it's fine and they do help....... Specifically about Command of Message, it sounds good but it, kind of, promotes a passive approach. The customer is already approaching you, PLUS there is no direct relationship (at least not emphasized) about the financial/business outcomes of the customer at an organizational level.
Great job, thanks!
Super helpful!
Well done - good work, really fluid. The only problem with CTM, SS and other methodologies is they kick when the person is already looking or admits to a problem - I call it ice-cold selling, how do you get a super busy cxo with 95% of the world running fine, to open up in first base to someone they have never heard of? Great for inbound.
Well said, definitely works best for inbound and/or expansion opportunities with existing customers
As an AE for a tech company, I’m happy to share my perspective. The pathway that I have found that generates significant progress in opening up these conversations (assuming you’ve managed to secure a call with him already) is to align on their given strategy. Take security, the CIO will lead the cyber security strategy and if you’re able to build enough rapport with him being personable, you will find that in taking an interest in their security strategy they slowly perceive you more so as a consultative advisor than another tech sales person. I found with some of these conversations, i would pick up on one aspect of their strategy that I felt I could add perspective / input on. Whilst this didn’t benefit me directly, it changed his perception of the value he placed with the time he gave me and I didn’t ever have a challenge securing future time with him and he was receptive to suggestions which would ultimately lead to upsell / account expansion.
How would the discovery call be different if you had multiple stakeholders on the call?
Hey Eric, are all of these tips included in the first discovery call when scheduling that first meeting ?
Not sure I understand the question, are you referring to a cold call or the first discovery call meeting?
@@techsales-higherlevels i would say the cold call, essentially when you are trying to discover the pain on the first call.
Auburn. That's the shirt you are wearing, it seems. Did you go there? Why would you wear that shirt? What are your goals?
What do you mean what are my goals?
@@techsales-higherlevels I think he's just poking fun at the command of the method methodology haha.
Regardless, this is great information! Really appreciate you sharing this.
@@zakariaderras1466 lol thanks for clarifying, busy week and missed the context.
Glad you got a lot out of it!
Sales methodologies seem more or less all the same to me. It's consultative selling where you understand the full profile and needs of the client, leverage the product to solve the pain points and hope the price meet their budget 🤣 but with a proprietary brand name,
I agree there are lots of similarities. At scale, the reason these will always exist is enforcing a standard at a company with hundreds or thousands of employees. That is a more difficult challenge in of itself than actually becoming a good rep in my opinion