Simon Sinek: If You Don't Understand People, You Don't Understand Business
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- Опубликовано: 8 май 2024
- About this presentation
In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things.
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0:32 how can you help the human race progress?
1:06 when you're surrounded by people who believe in what you believe something remarkable happens
1:30 we need trust
1:45 willing to experiment which needs failure
2:10 we're not goo by ourselves
2:28 the goal is not to fix our weakness but to amplify strengths
4:00 advantages
4:09 what are you in pursuit of?
7:07 we don't trust everyone. we trust people in our community but you have to know what to look for
7:35 authenticity matters (symbols of who we are)
8:35 if you say/do what you believe you will attract people that believe what you believe
10:23 Ability as designers is to create those tools of belief
18:16 spirit of generosity
18:20 willing to give to someone who will be willing to give to us
18:59 fulfillment - when you do something for someone else
20:09 when trust emerges, survival and progress goes up
21:36 how does that person encourage us to give?
25:58 100% of customers/clients and employees are people
24:20 anecdote
30:06 what are you doing to help the person next to you?
About Simon Sinek
A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it. Sinek's amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.
His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.
Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University.
About 99U
The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
I read his books (Start With Why, and Leaders Eat Last) and I watched many of his speech. He changed my life. This is a great person and I think many people would agree if I say that WE need more people like Simon!
+MRZsiir Me Too. Thanks! Simon
I strongly agreed :) Thanks to him, opened my mind
he was affect to many people like me :D
This person makes me realised what mistakes i have made in the past, how negative i think sometimes, and how good i can be justing my reacting differently on certain occasions. He has changed my thinking all together. God bless him.
Great video
*Values. Generosity. Humanity.* SO appreciate Simon Sinek's message "100% of customers are people. 100% of clients are people. 100% of employees are people. Make it about THEM. Not about you. If you don't understand PEOPLE you don't understand BUSINESS." ~SO MANY great quotes within this presentation! WELL WORTH the watch!
Love his talk!
Simon always inspires me REW.ca :)
cc Matthew Ferrara
I too love it
I love his expressions as well
Lovely person
Most of this was not new information for me, I am 66 years old and have lived long enough to see all these scenarios play out. However your presentation put it all together in a way that I comprehend it for the first time. I am retired from Oil business and it was frowned upon to go to someone's office to talk about idea. ..... "Put it in a email" .... even worse was the suggestion we CC our Boss. Good news is; I recently started my own business and I am so excited to be the kind of leader that loves and brings out the best in every associate. Thank You; Old Dog Learns a New Trick and Wears a Red Hat! May God Bless You!
Glenda Bliss congratulations. If you don't mind me asking, what business are you starting?
Glenda Bliss, that is really great! You give me hope, thank you for that! I am a lady who suffer from deep depression for 7 years in a row, lost everyone around me and i thought at my age (all moust 50), i was done...Reading your story, tells me otherwise. Again thank you so much! Astrid from The Netherlands. P.s, sorry i can not give you a hug...:)
Glenda Bliss i
That is so wonderful Glenda. To think of the ripple effect you will have on your employees, associates, friends, family, and community. Each of them will pass along what you have given them. This is how we change the world.
I hope you and your business are doing great. Thank you for bringing life experience and value here!
❤ It is a great man or woman that asks "How can we help the human race and species progress?". All need to see this and change the world.
"Work with people who believe on what you believe." That's the most important thing that I got from this video. Very important, very interesting...Thanks!!
It's funny cause I'm not there, but I trust him
That's probably ur problem in life. I trust the things he says but not him not until I've met him eye to eye..
EMSagahon 1hi
I trust him because he repeats some things someone I trust said
Aristotle told us: "We are what we do daily. So excellence isn't founded on only one excellent single action, it is a habit!"
If you believe in excellence surround yourself with excellent people.
People who really share your belief in excellence.
And you will reach your goals ;-)
Agreed 😊
Be careful quoting Aristotle, almost everything he thought was wrong
Because Sokrates knows that he knows nothing ;-)
And you Sir? Do you really got omnipotent to judge wisdom that way? ;-)
Comliance we were talking about Aristotle... not Socrates
Okay.... If we talk about Aristotle we don't talk about one person, we talk about Philosophy.
What is Philosophy? Philosophy is the endless search of man for truth and meaning. The search for wisdom in the end.
Your words to me Sir sound more than a trial to overtake power over my thoughts.
You talk to me more like a teacher or school principal than someone who will discuss with me on same level.
It seems that you Sir will try to rule me who is right and who is wrong.
That is the way how "authorities" talk to the "stupid".
They are right and all the others are wrong!
But what is truly right and what is truly wrong? What is really false and what is really true?
If someone, like you Sir, comes to the opinion that Aristotle and all other great philosophers were totally wrong, it is a matter of fact for itself. I have to respect and accept it. His or hers opinion has a genesis created by own thinking based on a very special mix of his mindset. Founded on individual knowledge and life time experience. Our so called Individuality. So I have to respect your opinion. If I agree or disagree to your opinion or opposite is the result of an initialed process of understanding on both sides.
Every woman and every man has a very special individual mindset. And I will tell you something: Everyone is right in sight of his or hers very own experiences and knowledge. His or hers truth or better reality.
Finally we are not comparable were are individual.
And we all have strengths and weaknesses.
What for someone is a strength could be a weakness for someone else and the opposite.
And to be successful and happy in life we are well consulted to surround us with people who are more clever to compensate our weaknesses than to struggle all the time with each other who has the same strengths to find/fight out who is the best.
So I am tired to talk about final truth or final wisdom with someone. It is an endless game I don't want to play with anyone anymore.
I respect your opinion. It is your very own way of thinking or sight onto the world. No-one has the right to judge that wrong. So I don't want to judge that in any way. Because your mind is not mine and mine isn't yours.
But I will give you a last recommendation. Perhaps a different way to think to you Sir:
Would you be able to change my mind over Aristotle or anyone else on the world without empathy and/or confidence?
Is it really unnecessary to build a climate of respect and/or much better sympathy first? To increase the chance to get full attention of your guests to your speech and thoughts that way?
I wish you Sir a very nice day and furthermore a happy life
So fantastic! Amplify your strengths and ask for help with what you cannot with trustworthy individuals!
It's so simple. If we understand Human Behavior, we will lead a peaceful and successful life.
+Jess Markowitz Sharing the Journey. Well than, come to think off that we still don't understand Human Behavior. Humans still killing humans...
This guy has just become my favorite person in the world!
Honestly true feelings
His thoughts penetrate souls
Same
Yessss
Too good Simon... I learn so much from your videos. I forward your messages too every one in my team, so that we all learn from you.
Simon , love love love your talks. I am a changed person because of you. Thank you.
Optimal pitch for all people:
"If you only give once a month, please think of me next time."
This guy is brilliant.
facts
We need voices of reason in this cacophony of ignorance.
@@davidhenriquez9562 אאאאא÷
That's a fact. @22 - Gold
we can't said any better
Just amazing 😉 I could listen to you and take notes for hrs a day!
Oh boy! This is so great-you really stand out and are so inspiring. And I'm quite sure most of the audience is with you all the way.
Wow, it's 7-years-old video and the message is still so powerful ❤. What a great man
One thing that helps me create trust is something I learned from an amazing ted video. With the same principle of common ground, I learned to see people and see for their experiences. And the emotion they felt when they were experiencing them. Their pain of abandonment, anger, frustration, complaint, joy, peace, euphoria, love, confusion etc etc. I also tap into their motivation behind what they do. Their need to be peace with themselves, their need to feel important, their need to express their originality and be loved for that. Their need to have someone their for them etch etc. And these are things I know in my own life. And I just listen to others and tap into that part of their story which I can already relate to. And boom! We are close! This way of perceiving life and relating with others have given me a passage into any human beings heart. And thus I am no longer alone in this world.
Thank you for sharing! Simon --You are priceless...
I love watching this video. Simon Sinek is awesome
Best speech I heard from Simon Sineck.
This is amazing! Thank you.
Please add subtitles for his speech. His speech is so valuable..
Thanks, Simon, for your understanding of people and the ability to put facts together for working together with trust.
These words of wisdom have been literally important in my life. Thank u Simon sinek. Am watching yo videos and putting into action most of the items mentioned.
Amazing message! !! Thank you.
Possibly the best speech I’ve ever listened to. Simon sinek, you are my spirit animal 🙏
Your attitude energy and passion are inspiring the way you deliver your message the audience is absolutely engaged
Without knowing it Simon has helped my business grow into what it is today! Thank you so much for your inspiration Simon!
Simon always has a way with talking from the heart. love the story at the end of the fisherman in the water.
This is absolutely the best motivational video on RUclips i’ve ever seen.
I am never ever disappointed when I listen to Simon Sinek...
This is the foundation of a great person.
Wonderful speech, personally I try to be as nice as I can to people, even if they aren't nice to me. And yes, that is kind of a dangerous thing to do, but I do it anyway. Just to feel that I am a good enough person. It is my choice to be good to others. People often ask me, why are you so nice, why are you doing this for me? And if it's a person I feel comfortable with or whom I just like, I tell them that I just feel like doing it. I feel like making their day. It's true, that when you give that homeless person money, you get a great feeling of accomplishment and pride inside yourself. Being generous even when you don't have that much to give is the most wonderful thing. People might even help you more. My point is, there's not point in being a greedy person. I once was that, I never wanted to give anyone anything, because it was mine. But I found the joy in giving people something of me. It makes me happy to see them happy.
Have a great day!
Masterpiece! I am convinced, thrilled and inspired altogether.
The saying, "it was so easy it was hard" is exactly what Simon does every time he opens his mouth. Each video I watch and each book I read is full of these "easy it was hard" aha moments. Thanks Simon, YOU rock!!!
As always, Simon is one of my favorite speakers. I enjoy people who make me stop and consider my own reason 'why'.
I'm in love with this guy. He is a genius.Simon Sinek , Thank you so much for sharing your great ideas with us. You inspire me to stop concentrating on my selfish goals and do something for other people.
The spirit of generosity, we all need it.
This video is without doubt the best I’ve ever seen on RUclips. I wish I was there for the full expirience
Mind blowing speech. You inspired me sir. Hope that the world will become more 'human' one day. I will try to be 'myself' and attract more good people
Fantastic talk. Simon is amazing, he pulls you in and leaves you with something so profound you just want to share it. I believe we are all created to give and help one another. Not out of expectation of receiving a favor or anything back but to truly give from our heart. It's nice to hear this
Simon is great. I'm so happy I found him. I wish more of his talks would go viral, maybe, just maybe the world will be more sane.
Love this guy and his speeches. Really enlightening.
Thank you SImon!
Oh my god Simon I love you more everyday. You're genuine and relatable but so professional at the same time. You've inspired me beyond belief for years now and I can always count on your for a solid pick-me-up. Thank you, thank you more than you'll ever know ❤
thank you so much you're super inspiring person whenever i listen to you you make me feel good! love you
I have listened to several of your presentations and they are absolutely awesome. You add flesh to the Law of authenticity and remind us that our true worth is indeed dependent on the value we give to each human interaction. Blessings.
This guy is off the hook. I like what he stands for. Thank you!
This is such an awesome discussion. I love Simon Sinek, he explains concepts that could be considered complex and makes them understandable and not just that, you can relate you what he is saying. You find yourself nodding your head in agreement. You say " yeah I have thought that way before." You find yourself trusting him. He's a great speaker and I will be following him for a long time to come. Anyone from Virginia around? How about Maryland?
I am from the DMV area! :) Where are you from??
So inspiring. You answered many of my questions. You are gifted and talented. Keep speaking.
I find Simon as a very insightful person, he understands the human heart which is why people can relate to him. In this clip, I really like the flight story, it reminds me of what humility is all about and treating others with respect.
My take away is the power of the spirit of generosity , doing things for others and just helping each other as human beings and above all Expecting Nothing in return. Its not just about those we help as it also makes us those who give better human beings. Great stuff
I like the story at the end about the guy being rescued
I love this guy!:) So charismatic and motivational and funny. Fantastic speech!
AMAZING!!! I am about to embark into a new venture and your thoughts, ideas and guidance have motivated me to do it in a way that inspires me to fight the fear knowing that this information will help me do it right. Thank God for people like you! I already got your book Start With Why and as soon as I finish it, I will get the others. There is so much to learn from you.
1. Love your enemies, bless them that curse you, do good to them that hate you. Pray for them that spitefully use you and persecute you. 2. Love you neighbor as yourself. 3. Do unto others as you would have them do unto you. 4. Give and it shall be given unto you, good measure, press down and shaken together and running over shall men give unto your bosom. For with the same measure that you met with all it shall be measured to you again.
+Pamela Johnson Its really hard to love your enemies at least from my perspective. What I've learned what works for me is SEE my enemies from God perspective.. Through his eyes..
This vantage point activates the God love within that's need to love them thereby expressing unconditional acts of love..remember you reap what you so so if you're sowing ego driven acts you will reap ego driven acts from other. Which is so important to make sure you're operating from a place of LOVE.. Thanks for reading..#staynlove
For me EGO is when we "Edge God Out" I do understand where you are coming from in seeing things through the eyes of God. Some times even that is hard in hard situations because of our SELF! EGO! I slip into SELF and then afterwords say "Damn this flesh" That knee jerk reaction jumps out before I can catch it. Then there is a lot of repenting and folllowing the ways restoration. But praise be to God He can redeem the times.
I agree! The key is to observe when we err and be grateful that we actually were present enough to see where we've missed it.. That's such a wonderful place to because it says to me that GOD loves us so much to continually teach us as we evolve.
Sanctification :) What a wonderful gift!!!
+Pamela Johnson Well-Said. No better source than the Bible for Wisdom. I wish Simon would acknowledge that GOD gives him a feeling of goodness to be generous, rather than refer to Mother Nature. God! Praise be to God1 Give credit where credit belongs, Simon! Don't be afraid to call Him what He is. As we continue to edge Him out of every conversation as if saying "God" were worse than a swear, we exclude Him from our lives.
One of the most inspriing talk I've ever heard. Thanks Simon!
This is such an inspiration video that I have learnt so much about the importance of community and having common values that help us feel connected to each other as human beings to learn to know like and trust each other over time.
Thanks simon for this talk ! I feel so bad that I didnt see it in live !
Thank you for your willingness to share this free! Awesome talk!
he's a great thinker. and a great man! thanks to him!
What I have learned in the last 3 month's from listening to Simon is amazing. The already positive work ethic and attitude I was able to get from my father has now been enforced and added to. It is so unfortunate that most people in small businesses, don't have these tools to work with. Such an untapped wealth of information...my eyes have never been more wide open than they are now. Such " great stuff"!!
Awesome talk. Imagine a world where more people lived like this.
Simon makes sense about a lot of things, he breaks it down so effortlessly. Give someone a chance to prove you wrong or right about their existence.. #ExtendAHand
Exist N Nature uu}}
Insightful, passionate and convincing. Watch this, you will become better because of it.
I honestly love this man.
Amazing presentations. I saw some of your presentations but now I am decided to buy your books. The message you are trying to spread really resonates with me, and with the company I am about to start.
Thanks for sharing your knowledge.
understanding people is good, but the first thing for running the successful business need to understand yourself first.
Kosal Panharith understanding people and understanding yourself are two sides of the same coin
are you a elephant?
hahahah just kinding, cheers!
This is such home hitting monologue. Totally hit it on the head with this one. Good job Simon!
Omw so genuine, relevant brilliant 👏 I could go on and on. Every time I listen to you I learn so so much. God bless you 🙏
He is now up there with Tony Robbins in my book. He makes so much sense! So helpful and wise. Bravo!
Thank you Simon !
It’s not Mother Nature, it is God who guide us to love our neighbour , as we love ourselves.
I'm watching this for the first time in 2020, sad, not a lot has changed. People need people, let's be there for one another, so simple! It's a selfish world we live in, I'm grateful for all the things we don't have!
This is a great video. Simon has an interesting outlook on business. I love it!
This is an amazing talk!
It deserves to go viral and there's little doubt it will!
Thanks Simon: well observed, studied and presented!
thoughts are vital
James O'Halloran
I am thinking about a new type of restaurants: eating-spots
in eating-spots, food keeps changing, chefs also rotate
this is opposed to current restaurants,
thanks to this rotation of food and chefs, eating-spots are more powerful than restaurants,
along with that, there is an app,
people vote for the food that will be cooked in the next days
menu is influenced by the live input of the people via an app
Simon Sinek is always an inspiration.
Legit my favorite storyteller is Simon
It was great online, Simon, by the way! You rock!
Love listening to Simon, he's tells it like it is in such a simply thought provoking way.
3 years on after upload and this is just one of the best talks I've found. Simon has some very educational and insightful speeches. One of the best!
Thank you for sharing this video. It was bold, educational, helpful, inspiring, and powerful.
Absolutely fantastic, if society would focus on each other, instead of themselves, what a different environment we would live in!
There are 80 heartless people who disliked this??? 😫 I loved every minute of this talk.
They were looking for ways to make more money. Simon was trying to explain that some things are more important than money. They just didn't get it. Either very cold people or freezing IQs.
I was getting chills watching this and it was the 3rd time watching this.
"Если вы не понимаете людей - вы не понимаете бизнес".
Говорите и делайте то, во что верите - это символы, которые показывают, кто вы есть. Мы ищем эти символы, чтобы найти людей, которые верят в то, во что верим мы. Когда есть общие ценности и цели, появляется доверие.
Simon is beyond amazing!
And This is the only advice i needed to be happy with myself and the decision's I take. Thank you Simon Sinek.
Awesome! I really love this talk.
Thank you for this video. I've been feeling
so bad about my life. I love to be nice and
helpful to others without think about reward
But more I do to the others, they just paid me bad, I just wanna stop to caring others.
But this video made me to be calm. Now
I feel O.k to keep caring others. Thank you 🤗🤗🤗
This is BRUTAL!! SIMON THANK YOU!
Great speaker on Leadership! Thank you Simon
“Let’s do a study to find out how to be more authentic. That’s hilarious to me.” But when Simon does it it’s inspiring
this made my cry, especialy the arguments abouy generosity. now i can understand how happy i am
fishermen part definitely tears me up
Great, I'll try to keep this in mind when creating my company! Thanks Mr Sinek!
you are right ,the people we meet in conferences and trainings are more much important than the lessons we learn or the words we put down in our notebook.
this is powerful
"I could have given this conference online ... Would it have been the same? No."
Me watching this on RUclips : Errmmm...
The same as well for me
Love it!
I knew the feeling of helping others while crab fishing. I was young in the berring sea. During a storm we were called to rescue a larger king crab boat, at one day away at sea called the Skip Blander. She and crew were dead in the water. Each swell was 30 plus feet high. After finally getting a line over to the tail end and someone crab our longest throw. I atacked a 2 in Samson line to our stern and we towed the crew in large seas back safely to Acutan Ak. Non of requested or got paid , but we all felt great for help people we never knew or ever meet. Thanks for the opportunity to say this from back in the happening of 1980.
WOW - great video... One of the main focus on my journey, how can I lift up and help others... the rest will take care of itself!
Wow, this presentation was done 6 years ago according to the date on RUclips, but still so vivid today. Amazing what you said, amazing. I could be listening to you for hours and hours. I am a huge fan of yours.