Step 1 in my sales process is "recon". We research every customer (yes, let's call it creeping) and try to get a feel of the type of person we will be in front of. We match that to the best of our abilities, even going so far as keeping a second outfit at the office that we might have to change into for an estimate later in the day. Your 9am might be a big fancy house with customers that clearly what want the "Class A" treatment. The second estimate might be a tattooed young guy that we throw on a company branded t shirt and jeans on for. I love that you don't have a "script" for your attire as well.
Being a cowboy makes roofing sales easy as I always dress business casual anyway. Button-down/western shirts, jeans, & cowboy boots work well for any time of the year, even when it is BLAZING hot here in Mississippi. Nothing wrong with polos, but I always recommend, to look different and stand out in a good way, to get button-down shirts with the company logo stitched or embroidered. I always recommend long sleeve as sleeves protect you from getting sunburned; plus sleeves can always be rolled up. Did I mention cowboy hats come in handy year-round as well when inspecting roofs?
I have very visible tattoos on both arms, legs, hands, neck and head. I’ve found that knocking in golf shorts, hey dudes, a company or plain white t-shirt is perfect. I’m in NC and have multiple lakes in my territory, EVERY middle-aged guy at the high-end grocery stores and gas stations is wearing almost the same thing. I tried it one day and was able to sign 3 new pieces of business. I know it sounds crazy, but your appearance really does play a role in overall success. Love the content man!
No sunglasses at the door! Big rule for me and something I tell anyone I train. Also I change my shoes based on the area I’m working, it may be all in my head but I seem to have more success in certain areas when I mans that one minor change.
Hey Adam! I’m a woman in roofing. I lead a group of women in roofing sales for Terminus Construction Group in Georgia. In my first 6 months of sales, I sold over 600k. What is your preference for how women should dress? Hair, makeup? Thanks!
I wear my sweat stain hat bc it shows that I do work and have work. New hats make it look like a fly by night company but idk I think a little different
I do roofing sales part time once I get off my other job, would wearing my other jobs uniform while knocking doors benefit me in any way? Like would customers trust me more?
That's a great question. I have no problem with someone rocking it. However, I do believe in status matching. I would favor wearing it certain neighborhoods and maybe sporting something less recognizable if you're working in a more modest neighborhood.
You were right when you say to match your Market. I would never imagine wearing shorts when I was selling roofs in Minnesota or Illinois, but down here in Florida people actually asked what are you doing wearing pants.
@cneubeatz3876 i don’t understand the Florida pant issue. I’ve been all over the world in much hotter climates and people where pants. However, children where shorts. For me I always want to dress one level better than everyone else, so here in Florida it is very easy. Just where pants and actual shoes. When I lived in Oregon you just had to lose the baseball hat and hoodie 😂
Step 1 in my sales process is "recon". We research every customer (yes, let's call it creeping) and try to get a feel of the type of person we will be in front of. We match that to the best of our abilities, even going so far as keeping a second outfit at the office that we might have to change into for an estimate later in the day. Your 9am might be a big fancy house with customers that clearly what want the "Class A" treatment. The second estimate might be a tattooed young guy that we throw on a company branded t shirt and jeans on for. I love that you don't have a "script" for your attire as well.
Thanks for the reminder
@@dnabart you're welcome
If you dress good you feel good, if you feel good you play good, if you play good they pay good, and if they pay good you live good!
Being a cowboy makes roofing sales easy as I always dress business casual anyway. Button-down/western shirts, jeans, & cowboy boots work well for any time of the year, even when it is BLAZING hot here in Mississippi. Nothing wrong with polos, but I always recommend, to look different and stand out in a good way, to get button-down shirts with the company logo stitched or embroidered. I always recommend long sleeve as sleeves protect you from getting sunburned; plus sleeves can always be rolled up. Did I mention cowboy hats come in handy year-round as well when inspecting roofs?
I'm also in roofing sales in Mississippi!!
I have very visible tattoos on both arms, legs, hands, neck and head.
I’ve found that knocking in golf shorts, hey dudes, a company or plain white t-shirt is perfect. I’m in NC and have multiple lakes in my territory, EVERY middle-aged guy at the high-end grocery stores and gas stations is wearing almost the same thing. I tried it one day and was able to sign 3 new pieces of business. I know it sounds crazy, but your appearance really does play a role in overall success. Love the content man!
I got my Colombia button up with my company logo, blue jeans, and hey dudes 😎 .. in TX btw
We get hot summers and I wear tan breathable shorts with my company shirt every summer. Never lost a deal from wearing shorts
I have a friend that he is motivated to be a sales person on his roof company he bolives in me and I bolive in you, thank you for your help
I really appreciate your videos. I’m getting out of the army Friday and going into roofing sales and you make me confident that I will succeed.
How are you liking it so far?
How’s that been for you? I need an update. I’m separating soon too.
No sunglasses at the door! Big rule for me and something I tell anyone I train.
Also I change my shoes based on the area I’m working, it may be all in my head but I seem to have more success in certain areas when I mans that one minor change.
Sold millions in cargo shorts. All the extra pockets come in handy.
What do you wear during the cold months to look nice? I’m so glad I found this video.
Thanks for the video Adam!!! I love listening to you talk and love all of your opinions. You’re awesome!
Hey Adam! I’m a woman in roofing. I lead a group of women in roofing sales for Terminus Construction Group in Georgia. In my first 6 months of sales, I sold over 600k.
What is your preference for how women should dress? Hair, makeup? Thanks!
Are you looking for reps?
What was your best strategy on selling over 600k? Starting the industry this week, just looking for pointers. Thanks!
I appreciate this video because I was just about to make regular collared company shirts but now I’ll look for something more “business casual”
Hi Adam! Should you wear booties (shoe covers) when you enter the home? Or just have them on you in case?
If you'd wear it on a beach don't wear it to work.
I wear my sweat stain hat bc it shows that I do work and have work. New hats make it look like a fly by night company but idk I think a little different
Nailed it!
Super good information!!! What are your thoughts about the bow tie? @RoofHustlers
Cheezy but some guys can pull it off.
I do roofing sales part time once I get off my other job, would wearing my other jobs uniform while knocking doors benefit me in any way? Like would customers trust me more?
I do concrete work and do door to doors for that I would like your opinion on that
Im usually dressed in boots, cargo, and orange working shirt for visibility.
With a hard hat
What is your opinion on wearing sunglasses(Raybans) while knocking doors?
not to sound boojie but what about a Rolex?
That's a great question. I have no problem with someone rocking it. However, I do believe in status matching. I would favor wearing it certain neighborhoods and maybe sporting something less recognizable if you're working in a more modest neighborhood.
@@TheRoofStrategist makes sense !! Thanks !!
You were right when you say to match your Market. I would never imagine wearing shorts when I was selling roofs in Minnesota or Illinois, but down here in Florida people actually asked what are you doing wearing pants.
@cneubeatz3876 i don’t understand the Florida pant issue. I’ve been all over the world in much hotter climates and people where pants. However, children where shorts. For me I always want to dress one level better than everyone else, so here in Florida it is very easy. Just where pants and actual shoes. When I lived in Oregon you just had to lose the baseball hat and hoodie 😂