Tom, thank you very much, that was very helpful. I just placed this ad, so I don't have results yet, but just brightening up the facebook ads function gave me a lot for the future. I wish you success in your creativity!
This video is great TOM, you were starlight forward in how you do it and that I learned so much, other RUclipsrs come on here and just talk, talk, talk and I don’t show anything that proves how to promote on Spotify, AGAIN THANK YOU
@@tomdupreeiii Thanks - I got a working campaign, but as some have experienced I got my account restricted on the next one. Got it back up, though, but running conversion now.
Hey thanks for this video. I tried this and got a decent cost per conversion but its not translating too spotify. What could I do too trouble shoot this issue.
Great video. I have a question about placements: why only just stories?. I always thought that IG Feeds + IG Stories were the perfect combination (with different creative content, or maybe compatible with both placements). Thanks!
Man, thanks for this video. Really has helped me out a lot! I'm trialing it with one of my singles and prepping from my debut album drop in July! Exciting times. Cheers for this, things were beginning to get a little overwhelming thinking of how much there is to do (along with working full time haha) but enjoying the process that's for sure! Cheers Tom!
@@tomdupreeiii Thanks man! I do have a question - wondering if you'd be able to help? I've been running the ads using this method (which was great to follow!) and Facebook Ad centre is showing me that I've had many 'link clicks' on my Spotify link. However, this isn't transferring to plays on my Spotify artist account? I've had over 100 link clicks, but no extra plays showing on Spotify. I'm wondering if you know what could be the reason or this? Thanks man :)
setting up my campaign and mine has optimisation and delivery section. Best selecting landing page views or link clicks? Originally had it on link clicks but just feel my CPR wasn’t adding up with streams.
Be careful with the redirects, the official stance from Facebook is that automatic redirects are against their ad policies because you can use them to hide the URL on the other side. Indepreneur got restricted on FB ads a few years ago for using them and their FB rep said it was because of the redirects. It seems like there may be different levels of redirects that are or are not allowed, and its not defined which those are. Also I never personally had an issue with URL Genius deep links, but its something to be cautious about because people have gotten restricted over it.
I've never had an issue with it either, either inside my own account or others I've helped (including requesting reviews of ads that have redirects in them). While there's no clear advertising policy outright stating that redirects are not allowed, the closest policy I can find on it is where a redirect might be used to conceal or misrepresent the destination on the other side. So I don't think it's the redirect itself that's the issue but how it's implemented. As with all things Facebook, I think transparency with the ad and link title are going to be the most important factors.
@@tomdupreeiii Can you do a more in-depth video on this? I looked it up, and there are a lot of people saying that automatic redirects are against TOS regardless of where they lead.
Man, that's a bummer. I'd cross-reference countries in your results on Facebook and I'd also make sure all your links are working. After that, you may need to look at targeting.
Hey Tom, I've been running ads tests for different parts of a song with the same creative and I've noticed that often one of the ads will get ALL the impression and the other will barely have any spend behind it. It seems like this doesn't make for a fair comparison in terms of CTR since the sample size is so different... how do you work around that?
Can I just use my Artist wix site to activate my pixel but then use Tonden as my Web link for the Ad? I keep getting an error message “Your Meta Pixel is Not Active.”
The thing with trafic campaign is you can’t do remarketing campaigns and collect data and be able to do lookalike targeting etc. What do you think about it? The ad setup is pretty smart though!
You can still do a lot of audience creation and retargeting with on-platform data from Instagram and Facebook, you just can't do much pixel-based stuff. Using pixel-based audiences is definitely the longer-term goal, but for Spotify alone, I've found the on-platform audiences to be highly effective.
Hey Tom, thanks for uploading was really looking forward to this one 🙏🏽 in terms of your targeting countries, did you start to disregard all countries then that aren’t tier 1? Like Brazil, Mexico, etc.? I saw you were only targeting the English speaking countries now so I’m curious. Which route would be best? Please let me know, thanks Tom!
Yeah I’ve been focusing entirely on tier 1 countries with my traffic ads. I’ve found those to be more effective. But other tier 2 & 3 countries can work. You just have to watch them closely to make sure they’re converting to Spotify. My advice would be to split them out into ad sets by tier to be safe.
I heard from indreperneur that Reels is the thing that is working best now for link click to spotify campaigns so I am trying the Ig story and reel placement. wish me luck
Hi Tom, thanks for the video! I’ve been trying this out like you said but my CPM averages to be around €3-4 as opposed to yours, which appears to be ~$1.30. This means my CPC is like €0.7-€1. Any advice on getting my CPM down? Is it just ad creative or something? My target audience is very similar to yours with the size of it pretty much equal! (I might try and experiment with throwing in some tier 2 countries to see if the cost is lowered)😅
@@tomdupreeiii here you send ppl to your profile to grow followers. Is the process the same if I want to get more listeners and I like the direct link of the song itself?
Thanks so much for this! I regulary reference this video and check your videos to see if you've updated or changed your methods with Traffic/Conversion ads. I do similar campaigns for my music and they seem to work, but I'm finding that my conversions are higher CPC since the IOS updates. Bummer, but you've been a great help!
Hey Tom, I appreciate you putting out this information to help artists/ producers such as myself grow their following. So I just watched the video about creating a landing page is Toneden and I am currerntyl setting up a traffic campaign ad for one of my songs, On Ad Set portion of the campaign where it asks for the website, do you typically put the link for the ToneDen landing page you created ?
Hey thanks for the comment! With a traffic campaign, a landing page isn't necessary. You'll want to go directly to the website with this type of campaign. A landing page is only necessary with a conversion campaign.
Have you noticed a difference in the results if you first tag spotify and then the music tags? Or does it give similar results if you first put the bands/style of music and then in detailed targeting you add spotify?
Hi Tom. I just went through your tier spreadsheet (thanks for that!) and noticed that France was nowhere to be seen. Is that because the country didn't work for you or could it have been an oversight? The reason I ask is because it's my biggest market by miles (and I'm Australian btw). Thanks.
France is in tier 2 on the sheet. It’s toward the top of the list. This comment is actually perfectly timed, as this week’s video is all about adding France into rotation for my ads!
Amazing video as always Tom! Thank you so much for sharing what you discover as you go on your own Journey. One question: as I set up my link redirect and tested it within my ad, it throws a warning of "you're going to a link outside of Facebook" instead of going straight to Spotify but I can see that it wasn't your case and I worry that it might happen to those who interact with my ad as well. Any way to avoid this from happening? Thank you so much for everything Tom!
Hey thanks for watching! That’s an odd message. I’ve never seen that one before. My guess is it probably won’t happen for most users. It might be a security setting you have toggled on somewhere.
Dude, my traffic ads were running great then over this weekend just stopped working for like 2 days straight.. I was around 30-40 cents a click and in two days it went to over 3 bucks a click randomly? Didn't change anything in the ads, has this ever happened to you?
Oh no! Yeah I e had this happen before too. It’s weird. It should come back down though and only be a temporary spike. Leave it for 5 days and then make a new ad set if it hasn’t come down.
Super helpful Tom. You helped me set up a campaign using conversion ads. I'm running close to $0.50 for the conversion ads. Do you think switching to a traffic campaign would improve results (and Spotify listens, followers)?
Hi Tom, do you pay per link clicks or Impressions for traffic campaigns? My Meta ads account is pretty new and it says it will take several weeks until I become able to pay per link clicks. So I am currently paying according to the number of impressions; would this be really ineffective?
Hey there lil' question for Tom or anyone else there. If you are in the "many clicks-no streams" scenario... does it make sense to leave it running to see if it improves over time? My guess is that they'll keep working just as bad, because FB is optimizing for the clicks without taking note of what happens next. But if anyone can contribute with their experiences I'd be thankful. BTW Tom, thanks for the video and all the awesome advice in your channel! New follower here
Hey thanks for being here! If you're getting clicks and no followers, then it may be time to compare the country breakdown between Facebook and Spotify for Artists. It's likely most of your clicks are coming from a small number of countries that aren't converting to Spotify. Remove those countries from your targeting and keep trying.
@Tom DuPree III Thanks for the prompt answer! =) Yeah, I'm targeting the "reliable countries" from the start. USA is the country with the most clicks with 20% coming from there. Most countries converting VERY cheaply (0.06-0.08 US$) which is suspiciuos. I see some small bumps here and there in my statistics but for the moment they could be just accidental. I will try for a few more days maybe. .
Awesome video as always Tom, thanks! just one question, is this working better than the Toneden spotify growth playbook? If I want to target places like Mexico or Colombia, should I better use the toneden one with conversions? thanks bro!
This method is working great for the US, Canada, Australia, and the majority of Western Europe. If you want to specifically target Mexico or Central and South America, conversions are probably going to be a better bet in my opinion. As long as they work well, the cost should balance out to give you a good rate of return!
@@tomdupreeiii Thanks Tom! what do you think about the toneden spotify growth? I think they do kinda the same, even have a re direct link too, but using conversions. do you think thats not working as good as before?
Hey Tom, great vid! I seem to have a problem with my ads. I'm getting a lot of link clicks with traffic ads, but no streams! What could be the problem? Also, I'm getting zero conversions with conversion ads! My account is a business one...
I have had many great ads working but now have the same problem. One is that some bots is set to click spotify add campaigns to ruin the business for facebook...i got this told by a very trustet source
Thanks for this video! I have just started running traffic Ads to promote my single releases on Spotify. The Ads themseld seem to be performing ok but I am not generating more than 10% streams compared to the click rate. Is this normal or am I doing something completely wrong? I mean over 3k clicks and less than 300 streams - how is that even possible? Seems like I am burning money at the moment. Would be very greatful for any advice!
hey cool video but I have two questions. When I want to create a redirect link I only can do with a song on spotify and not with the Artist profile and 2nd question is, I cannot select insta storys as placement only, why?
Should I do this directly to my profile if my single just dropped and isn't my top song yet? Any advice on this? I also built a this is playlist but I'm sure the playlist adds random artists on free spotify accounts, so just was wondering if there was any advice
If you already have a bit of a catalog, start by going directly to the song or to your playlist with the song at the top and then switch the link to your profile once the track is in the top five.
Hi there, in this video, you mention that conversion ads generally perform better global, while traffic ads are more effective in European countries. Could you explain the reasoning behind this?
Great vid Tom. I was just wondering if there’s anything wrong with linking the song link instead of your artist profile link? Just to make it easier for people to find the song your promoting.
It depends on what your goals are. When I'm trying to pump a release, I send traffic to the song. When I'm trying to grow my followers, I send traffic to my profile.
@Tom DuPree III I have a question about this. Having a traffic campaign redirecting to a song seems dangerous to me, because of bots. But having a traffic campaign to a profile, is more like a conversion, because a real person interested in your music will follow you, or listen to your songs. May be the numbers on Facebook Ads says you have a better click ratio but, in the end, what counts is streams and followers. Am I getting this right?.
@@tomdupreeiii thank you!! I know this is a weird question, but do these ads have audio in them? I've edited the video to have the part of the song I want, but when I preview the ad, it doesn't play it back with the audio so does my ad actually have sound?
It can. You’ll just want to pay close attention to how you Spotify metrics are performing. I’d make sure you are fresh on how to run conversions too just in case though.
Kinda losing faith in facebook ads tbh... I did a traffic campaign for a week at $3 per day, used only first tier countries, got about 100 clicks for ~$0.20 CPC, and got a *literal total of zero streams*. Okay one stream MAYBE but I'm pretty sure that was from somewhere else. No idea how it actually works for some people.
Hi Tom, thanks for the video. I've followed the steps you described, but was unable to desactivate Facebook feed in the placements: when I tried, I got an error message explaining that's it's impossible to withdraw Facebook when Campaign Budget optimization is on. Which is not your case... As a result, I get 100% of Facebook feed placement and 0% for Instagram :( Any idea to solve this?
Try creating a brand new campaign from scratch. If it persists, turn off CBO and then turn it back on once you've deselected the feed placements. Also, ensure your Instagram account is correctly connected.
In the end, you have to test different methods and find what works for you. I can only share what has worked for me. Both conversions and traffic have yielded great results for me over the past year and a half. So both definitely work.
@@tomdupreeiii I dig. Maybe my issue was that i wasnt using a "link redirect." So, I'm gonna give it another shot. We'll see what happens. Thanx for the video!
Does anyone have this problem? All my ad sets are showing 1 cent or 2 cent a click and A LOT of clicks but I'm getting no streams on spotify, how is this possible?
I'd double check the countries you're targeting and the age breakdown you're targeting as well. Usually those issues are a as a result of those two factors.
well, actually I run some traffic ads for ukraine (songs on Ukrainians language) and they worked pretty well. I was surprised! Never thought that traffic ads can bring some actual listeners, not bots. Even in Ukraine
I get 100 link clicks a day from traffic campaigns, I’d imagine they all drop off from having to go to safari first, THEN the App Store. Then the app opens
During my limited testing , the click through rate for my link click campaign was 91%. Those tier 1 countries are really effective. Even if they're a little bit expensive (38 cents). I'm used to 15 cents per conversion. I stopped the link click campaign since the conversion campaign was doing so well. I guess the song is hot enough.
if you send them with a traffic campaign to a Tonden landing page that has pixel embedded in it? will it also track conversions "view content" conversions when they click on youtube or Spotify or any other service in the landing page? do you recommend just direct links or do you recommend landing page if my goal is to send them to "Anghami" and RUclips?
It will track the button click with a View Content event if you send them to a landing page, but I’d recommend using a direct link / link redirect with ToneDen. It will trigger both a page view and a content view so you can use both to retarget.
Why don't you use custom audiences in your targeting? What's the point of having a pixel and having all that data at your fingertips if you don't utilize it? Is it because the CPM is largely higher? Even if that is the case, isn't it worth the extra cost because I feel people who have viewed your content/engaged with it before (people in custom audiences) are more likely to become fans AS WELL as stream your song/potentially become a follower on Spotify. I'd love to hear your opinion on this, and honestly I feel like the depth of this topic could provide valuable content in the form of a RUclips video - Love
I do use custom and lookalike audiences for my targeting. At this point, that's all I use. I mentioned it in the video at 3:53. Cold targeting is the first step toward further defining better results in the form of custom and lookalike audiences. Thanks so much for watching and commenting!
@@tomdupreeiii Thanks for pointing that out bro. Do you plan on releasing a video detailing what Custom audiences/LAA's you use, and how that's impacted your costs, your Spotify algorithm, and even possibly your Instagram following/algorithm? (Since you use primarily Instagram stories)
Thanks Tom!! so tired of these people hustling us for their AI software while with holding the real info on how to just setup adds on your own!
Dude, preach. Always use your own ads manager and learn how to do it yourself. You don't need all that fancy AI stuff!
Tom, thank you very much, that was very helpful. I just placed this ad, so I don't have results yet, but just brightening up the facebook ads function gave me a lot for the future. I wish you success in your creativity!
So glad this video was helpful. Thanks for watching!
This video is great TOM, you were starlight forward in how you do it and that I learned so much, other RUclipsrs come on here and just talk, talk, talk and I don’t show anything that proves how to promote on Spotify, AGAIN THANK YOU
Man, I appreciate you! Thank you for the thoughtful comment. I'm so glad the video was helpful!
Thanks for sharing. Launching a couple of campaigns tonight!
Good luck!
@@tomdupreeiii Thanks - I got a working campaign, but as some have experienced I got my account restricted on the next one. Got it back up, though, but running conversion now.
Hey thanks for this video. I tried this and got a decent cost per conversion but its not translating too spotify. What could I do too trouble shoot this issue.
THANK YOUUU!! you sir, just gained a sub. I’ve been at my wits end trying to figure out these ads. This saved my sanity today. Infinite gratitude 🙏🏻
I’m so glad this helped! Thank you for the kind words and thank you for the sub.
Sweet! i think ima try this with tier 1 first and see how it goes then add tier 2 later on
I think that’s the move. Get T1 working and then test T2 once you’ve got a good thing going.
Hey I seen you linked to artist page do you think this is better than just putting song link what are pros and cons
Great video. I have a question about placements: why only just stories?. I always thought that IG Feeds + IG Stories were the perfect combination (with different creative content, or maybe compatible with both placements). Thanks!
I’ve just found stories to be the most effective. Nothing against feed placements. I’ve just had great results with stories that I’ve been happy with!
Cannot seem to make a toneden link without a landing page the way you did
Hmm... that's weird. If that short link option isn't there, maybe try short.io?
Man, thanks for this video. Really has helped me out a lot! I'm trialing it with one of my singles and prepping from my debut album drop in July! Exciting times. Cheers for this, things were beginning to get a little overwhelming thinking of how much there is to do (along with working full time haha) but enjoying the process that's for sure! Cheers Tom!
I'm glad this one helped. Thanks for watching!
@@tomdupreeiii Thanks man! I do have a question - wondering if you'd be able to help? I've been running the ads using this method (which was great to follow!) and Facebook Ad centre is showing me that I've had many 'link clicks' on my Spotify link. However, this isn't transferring to plays on my Spotify artist account? I've had over 100 link clicks, but no extra plays showing on Spotify. I'm wondering if you know what could be the reason or this? Thanks man :)
Hey Tom! How long is the ad you selected for the instagram story? Is it just 15 seconds or is it 30?
I always make my ads 15 seconds.
On the “when you get charged” section do you select per impression or per link click ?
Are you still doing link redirects in 2023? Also did you have any negatives using the redirects
I'm not currently using redirects, but I never had an issue with them.
setting up my campaign and mine has optimisation and delivery section.
Best selecting landing page views or link clicks?
Originally had it on link clicks but just feel my CPR wasn’t adding up with streams.
I always go with link clicks for my traffic campaigns.
Be careful with the redirects, the official stance from Facebook is that automatic redirects are against their ad policies because you can use them to hide the URL on the other side. Indepreneur got restricted on FB ads a few years ago for using them and their FB rep said it was because of the redirects.
It seems like there may be different levels of redirects that are or are not allowed, and its not defined which those are. Also I never personally had an issue with URL Genius deep links, but its something to be cautious about because people have gotten restricted over it.
I've never had an issue with it either, either inside my own account or others I've helped (including requesting reviews of ads that have redirects in them). While there's no clear advertising policy outright stating that redirects are not allowed, the closest policy I can find on it is where a redirect might be used to conceal or misrepresent the destination on the other side. So I don't think it's the redirect itself that's the issue but how it's implemented. As with all things Facebook, I think transparency with the ad and link title are going to be the most important factors.
@@tomdupreeiii Can you do a more in-depth video on this? I looked it up, and there are a lot of people saying that automatic redirects are against TOS regardless of where they lead.
Interesting...
So what do you recommend as good Link ANDREW?
@@SuhClovis He said the redirect traffic ads is for higher tier countries. you still have the option of conversions
You da best Tom
Appreciate you!
Just wanted to say thank you. Love your content 🙏🏻
I appreciate that! Thanks for watching!
FINALLY!!!!!
Haha I got you bro!
I want to see an example of 9:16 Vertical Ad
This might help: ruclips.net/video/VIPi6VCHyQ4/видео.html
I don't know man. I did everything like you said and while fb manager reported 36 link clicks, spotify didn't count a single play
Man, that's a bummer. I'd cross-reference countries in your results on Facebook and I'd also make sure all your links are working. After that, you may need to look at targeting.
Hey Tom, I've been running ads tests for different parts of a song with the same creative and I've noticed that often one of the ads will get ALL the impression and the other will barely have any spend behind it. It seems like this doesn't make for a fair comparison in terms of CTR since the sample size is so different... how do you work around that?
hey dude if you run those as A/B tests against each other, they will get equal spend!
Do you choose pay per Impression or Pay Per CPC?
I generally select Link Clicks over Impressions with a traffic campaign.
@@tomdupreeiii Awesome thanks for the quick reply!
Can I just use my Artist wix site to activate my pixel but then use Tonden as my Web link for the Ad?
I keep getting an error message “Your Meta Pixel is Not Active.”
The thing with trafic campaign is you can’t do remarketing campaigns and collect data and be able to do lookalike targeting etc. What do you think about it?
The ad setup is pretty smart though!
You can still do a lot of audience creation and retargeting with on-platform data from Instagram and Facebook, you just can't do much pixel-based stuff. Using pixel-based audiences is definitely the longer-term goal, but for Spotify alone, I've found the on-platform audiences to be highly effective.
Hey Tom, thanks for uploading was really looking forward to this one 🙏🏽 in terms of your targeting countries, did you start to disregard all countries then that aren’t tier 1? Like Brazil, Mexico, etc.?
I saw you were only targeting the English speaking countries now so I’m curious. Which route would be best? Please let me know, thanks Tom!
Yeah I’ve been focusing entirely on tier 1 countries with my traffic ads. I’ve found those to be more effective. But other tier 2 & 3 countries can work. You just have to watch them closely to make sure they’re converting to Spotify. My advice would be to split them out into ad sets by tier to be safe.
I heard from indreperneur that Reels is the thing that is working best now for link click to spotify campaigns so I am trying the Ig story and reel placement. wish me luck
I would 100% agree with that. Good luck!
Hi Tom, thanks for the video! I’ve been trying this out like you said but my CPM averages to be around €3-4 as opposed to yours, which appears to be ~$1.30. This means my CPC is like €0.7-€1. Any advice on getting my CPM down? Is it just ad creative or something? My target audience is very similar to yours with the size of it pretty much equal! (I might try and experiment with throwing in some tier 2 countries to see if the cost is lowered)😅
🔥🔥
🙏🏻🙏🏻
Yay thanks dude :))
You bet!
@@tomdupreeiii here you send ppl to your profile to grow followers. Is the process the same if I want to get more listeners and I like the direct link of the song itself?
Thanks so much for this! I regulary reference this video and check your videos to see if you've updated or changed your methods with Traffic/Conversion ads. I do similar campaigns for my music and they seem to work, but I'm finding that my conversions are higher CPC since the IOS updates. Bummer, but you've been a great help!
So glad this one was helpful!
Hey Tom, I appreciate you putting out this information to help artists/ producers such as myself grow their following. So I just watched the video about creating a landing page is Toneden and I am currerntyl setting up a traffic campaign ad for one of my songs, On Ad Set portion of the campaign where it asks for the website, do you typically put the link for the ToneDen landing page you created ?
Hey thanks for the comment! With a traffic campaign, a landing page isn't necessary. You'll want to go directly to the website with this type of campaign. A landing page is only necessary with a conversion campaign.
How much are you spending daily?
$10
thank you bro, you saved me
Glad I could help!
I plan on trying to use this in promotion for my band’s new album coming out June 3rd. Thanks!
Great video! I didn't know about being able to add the pixel on the redirect and still run a Spotify campaign. Thank you for this!
Hey Tom, great video! Question, have you ever optimized for landing page views in a traffic campaign? If so, how did that work for you?
I tested that a long time ago, but it didn't create any noticeable improvement in results. I wouldn't recommend it.
@@tomdupreeiii Thanks! I was just curious, bc I've never seen you or Andrew mention it.
Have you noticed a difference in the results if you first tag spotify and then the music tags? Or does it give similar results if you first put the bands/style of music and then in detailed targeting you add spotify?
It doesn't matter either way. I just like to put Spotify first so I can easily delete the whole second category at once if I need to.
@@tomdupreeiii Thx master!!
Hi Tom. I just went through your tier spreadsheet (thanks for that!) and noticed that France was nowhere to be seen. Is that because the country didn't work for you or could it have been an oversight? The reason I ask is because it's my biggest market by miles (and I'm Australian btw). Thanks.
France is in tier 2 on the sheet. It’s toward the top of the list. This comment is actually perfectly timed, as this week’s video is all about adding France into rotation for my ads!
Amazing video as always Tom! Thank you so much for sharing what you discover as you go on your own Journey. One question: as I set up my link redirect and tested it within my ad, it throws a warning of "you're going to a link outside of Facebook" instead of going straight to Spotify but I can see that it wasn't your case and I worry that it might happen to those who interact with my ad as well. Any way to avoid this from happening? Thank you so much for everything Tom!
Hey thanks for watching! That’s an odd message. I’ve never seen that one before. My guess is it probably won’t happen for most users. It might be a security setting you have toggled on somewhere.
Thank you bro!! new sub!
Thanks for the sub! Glad you're here!
Dude, my traffic ads were running great then over this weekend just stopped working for like 2 days straight.. I was around 30-40 cents a click and in two days it went to over 3 bucks a click randomly? Didn't change anything in the ads, has this ever happened to you?
Oh no! Yeah I e had this happen before too. It’s weird. It should come back down though and only be a temporary spike. Leave it for 5 days and then make a new ad set if it hasn’t come down.
@@tomdupreeiii awesome. Thank you man!
Super helpful Tom. You helped me set up a campaign using conversion ads. I'm running close to $0.50 for the conversion ads. Do you think switching to a traffic campaign would improve results (and Spotify listens, followers)?
Glad it helped! If you're at $0.50 per conversion, I certainly think it's worth testing a traffic campaign to see how they compare.
Hi Tom, do you pay per link clicks or Impressions for traffic campaigns? My Meta ads account is pretty new and it says it will take several weeks until I become able to pay per link clicks. So I am currently paying according to the number of impressions; would this be really ineffective?
I optimize for link clicks. If it won’t let you, optimizing for impressions isn’t a complete waste but I’d say switch to link clicks when you can.
Hey there lil' question for Tom or anyone else there.
If you are in the "many clicks-no streams" scenario... does it make sense to leave it running to see if it improves over time?
My guess is that they'll keep working just as bad, because FB is optimizing for the clicks without taking note of what happens next. But if anyone can contribute with their experiences I'd be thankful.
BTW Tom, thanks for the video and all the awesome advice in your channel! New follower here
Hey thanks for being here! If you're getting clicks and no followers, then it may be time to compare the country breakdown between Facebook and Spotify for Artists. It's likely most of your clicks are coming from a small number of countries that aren't converting to Spotify. Remove those countries from your targeting and keep trying.
@Tom DuPree III Thanks for the prompt answer! =) Yeah, I'm targeting the "reliable countries" from the start. USA is the country with the most clicks with 20% coming from there. Most countries converting VERY cheaply (0.06-0.08 US$) which is suspiciuos.
I see some small bumps here and there in my statistics but for the moment they could be just accidental. I will try for a few more days maybe.
.
I have never ran a facebook ad in my life and I dont even know how to get to the first page. please explain for beginners.
Awesome video as always Tom, thanks! just one question, is this working better than the Toneden spotify growth playbook? If I want to target places like Mexico or Colombia, should I better use the toneden one with conversions? thanks bro!
Why target Mexico??
@@YEOTTI Because Latin America is a great target for projects in Spanish!
This method is working great for the US, Canada, Australia, and the majority of Western Europe. If you want to specifically target Mexico or Central and South America, conversions are probably going to be a better bet in my opinion. As long as they work well, the cost should balance out to give you a good rate of return!
@@tomdupreeiii Thanks Tom! what do you think about the toneden spotify growth? I think they do kinda the same, even have a re direct link too, but using conversions. do you think thats not working as good as before?
@@BrayanRodriguez21 I think RUclips ads is a better route for those countries
Hey Tom, great vid! I seem to have a problem with my ads. I'm getting a lot of link clicks with traffic ads, but no streams! What could be the problem? Also, I'm getting zero conversions with conversion ads! My account is a business one...
I have had many great ads working but now have the same problem. One is that some bots is set to click spotify add campaigns to ruin the business for facebook...i got this told by a very trustet source
I have the same issue as you Joshua. I wouldn’t be surprised if that is Facebooks fault
USA, Canada, Europe
Stick with the big 3
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for Hypeddit, how do you shorten the link?
I'm not sure Hypeddit has a link shortening option.
@@tomdupreeiii would you recommend just using a shorten link site?
Thanks for this video! I have just started running traffic Ads to promote my single releases on Spotify. The Ads themseld seem to be performing ok but I am not generating more than 10% streams compared to the click rate. Is this normal or am I doing something completely wrong? I mean over 3k clicks and less than 300 streams - how is that even possible? Seems like I am burning money at the moment. Would be very greatful for any advice!
hey cool video but I have two questions. When I want to create a redirect link I only can do with a song on spotify and not with the Artist profile and 2nd question is, I cannot select insta storys as placement only, why?
On the spreadsheet, I see there’s a do not target list. What’s the reasoning behind those?
Those countries are either full of bots, will eat your whole advertising budget, or both.
Should I do this directly to my profile if my single just dropped and isn't my top song yet? Any advice on this? I also built a this is playlist but I'm sure the playlist adds random artists on free spotify accounts, so just was wondering if there was any advice
If you already have a bit of a catalog, start by going directly to the song or to your playlist with the song at the top and then switch the link to your profile once the track is in the top five.
Hi there, in this video, you mention that conversion ads generally perform better global, while traffic ads are more effective in European countries. Could you explain the reasoning behind this?
Great vid Tom. I was just wondering if there’s anything wrong with linking the song link instead of your artist profile link? Just to make it easier for people to find the song your promoting.
It depends on what your goals are. When I'm trying to pump a release, I send traffic to the song. When I'm trying to grow my followers, I send traffic to my profile.
@Tom DuPree III I have a question about this. Having a traffic campaign redirecting to a song seems dangerous to me, because of bots. But having a traffic campaign to a profile, is more like a conversion, because a real person interested in your music will follow you, or listen to your songs. May be the numbers on Facebook Ads says you have a better click ratio but, in the end, what counts is streams and followers. Am I getting this right?.
@@dasnohvit not really man your overthinking it
Would this work without the Pixel?
Yes! No pixel necessary with traffic campaigns!
How do you add an pixel to the link redreirct
How do you create your link red direct/ 'play smartlink'
I use a service called ToneDen: toneden.io.
@@tomdupreeiii thank you!! I know this is a weird question, but do these ads have audio in them? I've edited the video to have the part of the song I want, but when I preview the ad, it doesn't play it back with the audio so does my ad actually have sound?
I got 340 followers for last 28 days! Mexico worked for me well
That’s great to hear!
with traffic campaigns?
@@micahcarter5944 yes
@@FBMaximUm with Facebook or just Instagram ?
Are these only good for getting followers? Is it good for streams as well?
They work for followers, streams, and playlist growth!
@@tomdupreeiii so for streams instead of the artist profile i would put the song link?
If my main audiences are Spanish speaking countries (tier 3 at best) does this strategy still works?
It can. You’ll just want to pay close attention to how you Spotify metrics are performing. I’d make sure you are fresh on how to run conversions too just in case though.
Kinda losing faith in facebook ads tbh... I did a traffic campaign for a week at $3 per day, used only first tier countries, got about 100 clicks for ~$0.20 CPC, and got a *literal total of zero streams*. Okay one stream MAYBE but I'm pretty sure that was from somewhere else. No idea how it actually works for some people.
Hi Tom, thanks for the video. I've followed the steps you described, but was unable to desactivate Facebook feed in the placements: when I tried, I got an error message explaining that's it's impossible to withdraw Facebook when Campaign Budget optimization is on. Which is not your case... As a result, I get 100% of Facebook feed placement and 0% for Instagram :( Any idea to solve this?
Try creating a brand new campaign from scratch. If it persists, turn off CBO and then turn it back on once you've deselected the feed placements. Also, ensure your Instagram account is correctly connected.
does this work for growing ig page?
Tom vs. Andrew? Andrew vs. Tom? ahhhh! both get good results. Both have different opinions on traffic campaigns!!
In the end, you have to test different methods and find what works for you. I can only share what has worked for me. Both conversions and traffic have yielded great results for me over the past year and a half. So both definitely work.
@@tomdupreeiii I dig. Maybe my issue was that i wasnt using a "link redirect." So, I'm gonna give it another shot. We'll see what happens. Thanx for the video!
can the song have cus words ?
Does anyone have this problem? All my ad sets are showing 1 cent or 2 cent a click and A LOT of clicks but I'm getting no streams on spotify, how is this possible?
I'd double check the countries you're targeting and the age breakdown you're targeting as well. Usually those issues are a as a result of those two factors.
does this still work? Is this video still applicable for setting up FB ads today?
Yep! It definitely still works!
Sheesh guess I’m not doing too bad at .10
No not too bad at all!
well, actually I run some traffic ads for ukraine (songs on Ukrainians language) and they worked pretty well. I was surprised! Never thought that traffic ads can bring some actual listeners, not bots. Even in Ukraine
Amazing! Thanks for sharing that!
I get 100 link clicks a day from traffic campaigns, I’d imagine they all drop off from having to go to safari first, THEN the App Store. Then the app opens
It probably doesn't happen to every single user. Likely only to a small percentage of them. A link redirect can help with that though.
Wish me luck boys and girls. I have a release today that I'll be trying this on.
Best of luck!
Spectrum!!!! Let us know how it goes man!! I'm still bumpin "war."
@@micahcarter5944 😱😱😱
During my limited testing , the click through rate for my link click campaign was 91%. Those tier 1 countries are really effective. Even if they're a little bit expensive (38 cents). I'm used to 15 cents per conversion.
I stopped the link click campaign since the conversion campaign was doing so well. I guess the song is hot enough.
if you send them with a traffic campaign to a Tonden landing page that has pixel embedded in it? will it also track conversions "view content" conversions when they click on youtube or Spotify or any other service in the landing page? do you recommend just direct links or do you recommend landing page if my goal is to send them to "Anghami" and RUclips?
It will track the button click with a View Content event if you send them to a landing page, but I’d recommend using a direct link / link redirect with ToneDen. It will trigger both a page view and a content view so you can use both to retarget.
Why don't you use custom audiences in your targeting? What's the point of having a pixel and having all that data at your fingertips if you don't utilize it? Is it because the CPM is largely higher? Even if that is the case, isn't it worth the extra cost because I feel people who have viewed your content/engaged with it before (people in custom audiences) are more likely to become fans AS WELL as stream your song/potentially become a follower on Spotify. I'd love to hear your opinion on this, and honestly I feel like the depth of this topic could provide valuable content in the form of a RUclips video - Love
I do use custom and lookalike audiences for my targeting. At this point, that's all I use. I mentioned it in the video at 3:53. Cold targeting is the first step toward further defining better results in the form of custom and lookalike audiences. Thanks so much for watching and commenting!
@@tomdupreeiii Thanks for pointing that out bro. Do you plan on releasing a video detailing what Custom audiences/LAA's you use, and how that's impacted your costs, your Spotify algorithm, and even possibly your Instagram following/algorithm? (Since you use primarily Instagram stories)
I literally cannot get this or any other ad to work. I set it up exactly like this and I get like 5 clicks after in the first $6.50 spent.
6:15
Some people never see your ad again after having to go through this nonsense
Unfortunately, it's just a bit of loss we have to accept with advertising sometimes. We're never going to convert 100%.