Social Media Marketing for Feminist Entrepreneurs

In today's digital age, social media has become a vital tool for businesses to connect with their audience, build business identity awareness, and drive growth. However, navigating the complexities of social media marketing while staying true to feminist principles can be challenging. How do feminist entrepreneurs leverage social media effectively as a tool for business success, while meeting their community’s needs, promoting diversity, inclusion and gender justice?
This workshop will provide feminist entrepreneurs with the opportunity to develop and implement social media marketing strategies that align with their feminist values, resonate with their target audience, and drive growth for their businesses. By the end of the workshop, participants will know how to:
Choose a platform and discover their target audience
Create engaging content that reflects their business identity
Understand algorithms
Practice online safety to protect themselves and their businesses
Facilitator: Shaleen Ratansi, Founder & CEO, Aiya aiyA