Your Feminist Business Identity Workshop: Build a Brand that Advances and Reflects your Values

Feminist businesses prioritize people and the planet while working to advance collective flourishing. Feminist entrepreneurs are committed to creating opportunities for other women and gender-diverse people, meeting community needs, filling gaps in products and services, and promoting diversity and social change.
The workshop was facilitated by Shaleen Ratansi (Founder & CEO, Aiya, aiyA) and provided practical guidance to feminist entrepreneurs on navigating the basics of establishing a brand that reflects their values and speaks to the benefits of their business approach. Participants discovered the pillars of business identity, found their voice through tone, emotion, and language and learnt to communicate their feminist business values through visual identity.