CAKE BUSINESS HELP! Getting Your Cake Business MIND RIGHT! Cake Biz Video Series
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- Опубликовано: 26 мар 2017
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WE LOVE OUR SUBSCRIBERS AND APPRECIATE YOU ALL! We look forward to helping many of you grow your cake businesses into what YOU want them to BE! Post your questions in the comment section below. Feel free to share your specific "situations" so we can get a good understanding of what YOU are going through so that we can help you the BEST way we can!
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You guys are such an amazing and powerful couple. I love your work, your videos and your warm spirit. What I love most is that you are Christians, you're not afraid to speak about your faith and you're trying to help other cake artists like me. You hit on alot of good points. I need to internalize everything you spoke about and believe that God did give me this talent to share with others. I need to stop being afraid, claim my business and start praising him now for my success. Please keep up the good work and keep these videos coming. You guys are such a blessing and I love watching you.
Thank you so much Tamika! We appreciate your kind words. Yes we are Christians and we give God all the glory. Yes, in order to be successful Cake Artists there needs to be no fear. That is the key! Always thank God in advance for your success, for your clients, and for your talent. Thanks again and we look forward to hearing more from you in our future videos. God bless you!
Your remedy for "feeling bad" is so spot on!!! Thank you!
You're very welcome Joy! Thank you for watching! :)
I was barely 5 min into this video and I started crying. It means so much to have a "mentor" in this industry as I'm starting off and I feel like this is what this video provided me. I often feel lost in a sea of techniques and requirements and pricing and services that I start to doubt myself. Thank you so much for the encouragement and the advice. So, so very appreciated. This video gave me the boost to keep going to really go after my dream.
That means a lot Imila! We're more than happy to be your mentors! Don't ever doubt yourself. You are MORE than capable to succeed in this business. :)
I have been watching your videos for awhile now but this one is now my favorite. I love your character. Both of you. The fact that you don't have to be mean, ugly, deceitful, or dishonest to succeed like so many people believe. My motto: Pray like it depends on God but work like it depends on you. Putting Him first is how my Bakery has made it this far!
Amen! Thank you for your encouraging words and I appreciate you watching. God bless you! :)
I remember once I felt guilty about my "overpriced" carousel cake that I slaved over, and I mean blood sweat and tears. I delivered the cake and the the client told me how she paid double for what my cake was worth in SEAT COVERS. It's true what you said. Thank you for these wonderful videos, they're a blessing. I was about to quit cakes but it's truly my passion! Sending love from Chicago! And thank you
Thank you so much Anna! I know how you felt. Been there MANY times. I hope your cake business is going well. God bless you! :)
I was in the middle of such thoughts about my bakery business and prices ...... and this morning while in the bathroom I saw this video of yours!!! And all the issues you are explaining, just the right thing in the right time - when I needed it from people who have experience!! And I also your words about God guiding us to the right clients and helping to develop the talents he gave us.... OMG is this possible!!! Your video is just an answer of my prayers!!! Thank you so much guys!
I have all these problems you are explaining and othe people where searching to be answered. Lately I made a great birthday cake with cupcakes and cake pops themed Hello Kitty for a relative of mine. When other guests saw it they were amazed and want to order the same. So I was wondering how much to charge. It took me many hours to make all the miniatures I put on the this cake and when I think of all cake pops in the shape of Hello Kitty where I made each eye, nose, whisker out of fondant..... I think I could never charge enough yet I am not comfortable to ask for a fair price. I do think they will change their mind when I they hear the price.
But anyway, as you said, why should I give away such beautiful cakes and this amount of working hours to somebody who doesn't even appreciate it, especially not to them.
I don't want clients because of my low price, but because of my work.
Thank you for your videos and I am looking forward to watching more from you.
God bless you!!!!
Hi Svetlana! I'm so happy these videos came to you at the right time! You NEED to GET comfortable with charging correctly for your work. If you don't you'll undercharge yourself and won't feel comfortable with yourself. If they change their mind when hearing the price, then they are NOT YOUR CLIENT. Why would you want to serve people who should not BE your clients? Just look at it that way. :) You are very welcome and thanks for participating in this series! :)
If you have not taken the "Cake Pricing Webinar", you have no idea what you are missing!!! I just took it a couple of days ago and it was one of the best informative class you can take regarding your business. Be prepared to take notes and please ask questions! Laura is so good about answering them and no question is a dumb question!!! This is where I say: "Laura, you need to charge more for this class!" Love you!
Thank you so much Diana! We love you support and it means a lot coming from a Cake Artist that has taken our webinar! :) Love you too Diana! God bless you and your business always! I know you're going to be VERY successful! :)
you guys are awesome and helpful. God bless you
Thank you so much Patricia! God bless you too! :)
This is great "cake therapy"!! Thank you Laura and Arnie! 😁
Thank you for watching Rocelia! :)
pricing is definitely the area I struggle in, I just met a wedding planner who was so excited to meet me, knowing I was a home based baker, before knowing anything about my cakes though, she stated "this is great, alot of my brides are on tight budgets and are looking for cakes that are cheaper, and you have no overhead!" umm🤐🤐🤐🤐I didn't know exactly how to respond to that, but I didn't give her my card.
Then you need to just be straight with her and tell her, "My work is not cheap. I'm happy to work with someone's budget, but they will receive what they pay for. I would appreciate it if when you speak with your brides, and my "potential customers' that you do not refer to me as a a cake lady that makes "cheap cakes", rather a Cake Artist that created quality beautiful and artistic custom cakes that are worth every penny". YOU Tina need to SET THE STANDARD and YOU dictate to others how YOU want to be "referred" as. If she continues to label you that way then I would recommend to RUN in the opposite direction. That woman is just going to give you a bad reputation and cause problems for your business. Plus remember, you DON'T NEED a wedding planner to make your business successful. We NEVER work with wedding planners and it has not affected our business one bit. Good for you for NOT giving her your card. :)
Amen! It's great to see you guys! Thank you for this information!
Thank you for watching Ressie! God bless you! :)
You both are so Awesome, i am so grateful for you both caring to give great advice this is one of the most caring video's very incouraing bless you both thankyou. I got tearie eyed love the both your vibes.
Thank you so much for that Lisa! We appreciate the kind and positive feedback. It means a lot. God bless you! :)
Hi guys, I am from Trinidad and Tobago and I am amazed that my issues are the same as everyone who start a cake business. As cake artists we truly need to introduce customers to the amazing work that we produce and raise them above the grocery store cake.
As I learn and improve, I truly want to give my clients the best and it feels so good to see someone show pride in the cakes that you have provided to them. I look forward to what you are about to do for us. Great job!
Hi Tessa! Yes our experiences are the same no matter where in the world we are. Thank you for participating in this series! :)
I had a few say your expensive. They thought I was making cakes as if they were from Walmart etc. but once they saw the details and the work that went into it they came back and would pay what I charged. I have a full time job and did yes did cakes when I got home and on weekends. It just became too much and I had to stop. I do love it will only do cakes for my family now... I love your videos!
Thank you so much for watching! :)
Hello you two,
I came across you videos on You Tube and boy am I glad i bumped into you!! On top of all you are christians believing in Jesus Christ! wonderful! I am Chrystel from London (United Kingdom), I am in the process of setting up my cake business and i find your videos on the business aspect of things priceless! Thank you so much for you love, time and the heart that you have to see other bakers succeed... God will reward you greatly! keep up the good work and i'll keep watching.
Hi Christel! Glad you found us! God bless you as well! :)
You two are so fun to watch! Give it away now... Haha! And such valuable information. Thank you so much for this video and all the awesome tutorials you have made these past years.
That's so wonderful to read! Thank you! He's funny huh? LOL. The man constantly cracks me up. It's our pleasure and we're glad you enjoyed it. :) Thank you for watching our tutorials!
I'm so thrilled you guys made these videos!
Thank you so much! Such a huge help! Much Love!
You are VERY welcome! Glad you are enjoying it! :)
I love this series!!! a big hello from NZ - I have been in that horrible 'do I' 'don't i' state of mind for 2-3YEARS as to whether I take the plunge, become registered and go full throttle on the cake world.... terrifying, but I have decided for my own sanity I need to at least try. there are a lot of decorators in my area, and I have some fresh ideas to set me apart but that fear of it not working is always there, sigh. But i have worked really hard on my pricing, and I need to expand/have more orders to capitalise on my time as one cake start to finish takes 3hours, but 2-5 cakes would only add time at the decorating end! love your work, cant wait for next weeks episode :)
Hi Danielle! I know exactly what you're going through. It sounds like how I felt when I was about to quit my teaching job to dedicate myself 100% to my business. It's okay to be afraid, but do what you need to do even if you have to do it afraid. Very important to not let the fear control us and stop us from fulfilling our dreams. Thank you for your kind words and thank you for watching!
Great video! Words of wisdom! I agree whole-heartedly! Thanks for sharing!
Thank you so much! It's our pleasure! :)
thank you so very much.i really feel you speaking to me.like a great friend is on my side.i appreciate your knowledge and wisdom.
You're VERY welcome Henry! Thank you for considering us your friends. We're here for YOU! God bless you. :)
Love you both! This video has been an eye opener. The first time I got a big order the client asked for a discount (because she didn't have enough money) and I gave her it, I ended up tired of all the work I put on those cakes and I really made no money off them, she was even asking if I rented cake stands (and I thought to myself she said she had no money, and is asking to rent cake stads whaaat?). Next time same client asked for a price of a bigger cake and was expecting the same treatment, but I gave her the full price and didn't give her any discount, she ended up not ordering. That was the first time I rejected a client and felt good, felt good giving myself some value.
I still do mess up sometimes with the pricing and undervaluate myself but I'm learning. And now with these kind of videos you are making, it's giving me the courage to go forward and choose my clients more wisely and put real value on my work. Thanks a ton!
Thank you so much! Love you too and you're very welcome! :) Good for you for KNOWING which clients to pass on! It is a learning process. We never stop learning as business owners and Cake Artists. :)
Great advice! A lot of it holds true to other creative businesses as well.
Thank you Christine! Yes it certainly does! :)
You can totally tell that she used to be a teacher. She’s so good at explaining and re-explaining things. I still need help with that form cause it’s still confusing to me, but I’ll figure it out 😂
Yes that's right! I was a middle school teacher, and I'm actually still teaching but now I teach adults (Cake & Sugar Artists) in our private classes. :) Thanks for watching! :)
Good people ! Much love and God Bless from Brisbane Australia 🎂🎂🎂🎂
Thank you so much Carol! God bless you! :)
Thank u so so so much Mrs.Laura n husband!!! Thank u for ya advice n for taking the time to answer my question n my frustrations n doubts lol .Muchas Gracias y que Dios me los siga Bendiciendo mucho ❤️😘😊!!!!
Gracias Jazy Jazz!!! Dios te bendiga! :)
I appreciate you guys for making these videos!!
It's my pleasure Patricia! Thank you for watching! :)
Great information, thank you!
Thank you for watching Elaine! :)
!Shalom from ISRAEL! just started my own business! exited to hear your ideas! thank you so much
Shalom! So happy you are joining us! :)
Thank you so much! God bless you both!
Thank you!!! God bless you too! :)
Subscribed, started watching, love you guys and just found out that you are from El Paso! I am born & raised and live in El Paso, Texas. God bless!
Hi Susan! Thank you for subscribing and for watching us! So nice to meet a fellow El Pasoan! Would love for you to come down for a class some day! :)
After another successful cake this past weekend, I've developed a love for cakes😍😍this information will help me so much, thank you🙏🏼
You're VERY welcome Emily! Thank you for watching! :)
I like you guys a lot, you're so cool and I love your videos :-) Thank you for taking the time and answering those questions, very appreciated!
Thank you Jeanette! We appreciate you being with us! :)
Thank GOD i found you guys! .. your videos helps me a lot and my little cake business .. thank you and continue inspiring people like me. God Bless!!!... All love all the way from Sweden !!!
I'm glad you found us Wilma! Thank you so much! We look forward to helping you! :)
Thank you!!! so exciting and looking forward your next next videos
Your tip on pricing our cakes is great. Your advise is what we know, but are afraid to own / admit. We know what it costs us to make our cakes and how much we need to charge to make a profit. The question we need to answer is how much do we want to earn at the end of it all.
I agree with you 100% Tessa! Thank you for watching! :)
You're welcome
you brought out all the fear and doubt i have been feeling.. I haven't been able to move forward with my business because of what you mentioned towards the end of this video. but i think i just cried it all out and now i am motivated to continue with my work! I did not expect this to happen when i clicked on y'alls video today... i just want to say thank you! and i just purchased your 'Cake Artist's Guide....." :) again, thank you both!!!
That is AMAZING to hear Diana!!!! I'm so happy for you! REFUSE to fear from here on out! Remember that all fear wants to do is to STOP you from achieving the dreams that God has put in your heart! DON'T LET IT! Instead, make it piss you off and move forward with courage and expectation! God bless you my friend! :)
Hello! Thank You for being great teachers
That is VERY kind of you! Thank you SO MUCH! :)
Just signed up. So excited.
That's so AWESOME Katherine!!! I can't wait to meet you! Thank you for the opportunity to serve you! Look forward to meeting you soon! :)
Thank you for sharing!! Your advice is always great and so helpful! 😀 Saludos desde CD. Juárez!!
You're very welcome Sol! Thank you for watching! :) Te invitamos a que te inscribas para nuestra clase aqui en El Paso para el 22 de Abril! :)
hi, i have a home based cookie decorating business in Dubai, i know this video is for cakes but i really did learn a lot, i face the problems that you mentioned a lot. thank you so much for sharing
You are very welcome! :)
thank you you guys mentioned everything my husband tells me all the time that I'm giving my cakes away that I'm paying the client to let me do there cake people don't come back after I tells them a price for my cakes and they looked at me like I'm crazy because im pricy and my husband tells me it's ok they don't appreciate the time you spend on each cake and he tells me even they think I'm pricy I'm still not charging enough
so I thank you guys very much for doing this videos they will open my eyes to see how many people has the same problems I have thank you again love u guys 💖💖💖💖💖
You're very welcome Yesenia! Your hubby is SPOT ON!!! He's looking at the situation PERFECTLY! You tell him we said that and we're happy that you have someone who speaks the truth into your life and business! You stand firm when it comes to pricing and you WILL start to get the right clients. Thank you for participating in this series with us! :)
Krazy Kool Cakes & Designs no thank you to you guys for doing this for us
Thank you so much for responding to my question! I would have never thought about it that way. I hope to attend your webinar! You guys rock! Much love 💕
You're very welcome Michell! We hope it helped! :) Please sign up for our April 30th webinar as soon as humanly possible! Slots go QUICK! :)
you guys are awesome
Thank you Michele! :)
Thanks very very much for this video,it's very encouraging
You're very welcome Becky! If you are encouraged then we are on the right track! Woo Hoo! :)
Your last words made me cry. Thank you so much for that affirmation!
You are more than welcome Roxanne. We mean every word. :) The more YOU put yourself "out there", the more your business will be visible to the public. Advertise in your local yellow pages, have a website, FB page, IG, Twitter, etc. Make sure all of your social media are interconnected so people can EASILY find you online. Give your business cards and pass them out to EVERYONE. Don't ever hold back when it comes to talking to people about your business EVERYWHERE you go! You can't be shy at all. Arnie is our BIGGEST promoter. We get TONS of orders every year just because he talks to people about the business EVERYWHERE he goes. He carries lots of business cards with him AND he has tons of photos of our work on his phone and shows them off to everyone! We always get the same response, "WOW! I didn't know we had anyone in our city that could make cakes like that!" You do the same and you just watch your business explode. We get inspired just by seeing our progress, PLUS, we KNOW that with God's help we can do ANYTHING. Things don't always run perfectly when having your own cake business, but as long as you allow your faith in God guide you, you will NEVER fail. Discouragement is a part of life, but it's important not to stay discouraged. Feel it for a little while if you have to, but then you encourage yourself and you REMIND yourself of WHO you are and the fact that you have a PURPOSE in this life. Don't ever compare yourself to any other Cake Artists. God made you and your work 100% unique. They'll never be another Cake Artist like you. You just focus on your own work and your own skills and you'll see very quickly that you have your own "niche" and your own "style". God bless you Roxanne! Trust God always. :)
Excellent! great comments! los amo. saludos desde Venezuela!
Thank you Rosmaury! Love you too! :)
you guys are Amazing!!! besos desde Colombia 😘
Thank you Juliana! Un beso! :)
Great good Video was all some
Thank you Jaime! :)
I 💜you guys already 😘
Thank you so much! :) We appreciate you!
amen! there is nothing wrong with stating facts... "They don't know"!
Amen! That's right! :)
Thank you so much for making this video this helps a lot I'm just starting out.
It's our pleasure! God bless you! :)
Great job you all!!! I turn away soooooo many people it's ridiculous. But, that's also why I have more free time on my hands and that's why I'm also practicing and doing lots of research. So, thank you it was very encouraging and so uplifting to know I'm not alone. And to also know I'm not insane for charging what I charge! 💞💕❤️😘👍🏻
Thanks Mercy! I agree with you! Less cheap cakes = more time to grow and dedicate to our business. :)
Amen!
Amen! :)
Hi, Your video is very helpful, I am a home baker, and I bake for my friends and family. Everyone are insisting me to start a business but I am little doubtful about what skills I have is enough to start a business. When i baked for people outside ( just twice) i can see them expecting a big cake for very low price. Few ask the price, discuss everything and never calls back. I know to deal with fondant and modelling chocolate, and i always wanted to make yummy cakes from scratch, so i make fondant, modelling chocolate by myself. I learnt everything through RUclips and tried everything to check if I can make it. Still I feel little intimidated. My husband tells me every time to charge for my work and if people says its costly he say just leave them. I am learning to be confident. So very initial stage of starting business where should I focus. PLEASE HELP ME
Hi Prathima! It's very important that when you decide to begin to your cake business, you do it because you want to. not because of others are trying to convince you to have a cake business. If only two people have turned down the opportunity to order from you, then that is not enough to keep you from doing it. When you have your own cake business you'll have a lot more people not to want to order from you. But, remember like we said in this video, that's okay. I totally agree with your husband. If they don't want to pay, just leave them. Grow your confidence and your cake business will grow as well! I wish you the best. God bless you!
Thank you soooooo much. Yall are really helping me. I'm from Dallas texas!
That's so awesome Kiara! A fellow Texan! Very cool! We're in El Paso! Hey if you can make it down here, we're now registering for our July 22nd Unicorn Cake Decorating Class! Would love to have you! We have a few students from around Texas joining us! Would love to have you as well! If you're interested please email us! :)
Krazy Kool Cakes & Designs thanks! 😁😁😁😁
You're welcome Kiara! :)
The info in this video is very helpful. One issue I would love for you to touch on is dealing with cakes and family/friends. I am a home baker and starting out I only baked for family and friends until I built my skill set to sell cakes to the public. I've done it, but it took a while for me to tell the people closest to me NO more free cakes. They don't seem to understand the money and time that goes into creating these custom cakes.
HOT TOPIC!!!
Thank you Erica! I'm glad it has helped you. Dealing with friends and family in our cake business is always one of the most difficult things. You are on the right track by choosing to no longer make cakes for friends and family. Or at least not free cakes. Very few friends and family members will "understand". 99.9% of the time they're "not understanding" will be out of convenience. That's when you have to decide whether to completely stop or not. If you take your business seriously, you really won't have the time to make cakes for friends and family. Definitely not for free. You just got a rip it off like a band aid. I hope that helps Erica!
Thank you again for you videos and I'm thrilled to stay tuned in to this new series! My question for the next video: Do you feel like it's important to have a well developed portfolio of things you've made before really pricing fully? How robust should this portfolio be? I spent a lot of time in the past just making cakes and cupcakes for friends and family and honestly didn't document even a quarter of them. Now that I'm starting down the path of charging and establishing a business, how do I create a portfolio as proof of my talent? Thank you!!
You're VERY welcome Imilla! Thank you for taking part in this series! What a wonderful question! In a nutshell, you don't need to have an extensive portfolio before you are pricing fully and correctly. You can start charging what you should be charging from cake #1. Remember, it is YOUR time and YOUR work. You need to be paid for that. The time to start charging "fully" as you put it, is NOW. To develop your portfolio, it's important to take quality photos of your work. Which is not at all hard to do. Solid clean background and a decent camera and voila! I hope hat helps! :)
Are you guys drinking coffee? Looks great in the big cups..
Haha! Yes we were! Thank you for asking. :)
Hi I'm from Puerto Rico I love u guys
Hi Isabel! We love you too! :)
great video and it is so nice to put a face with a name
Thank you so much Felicia! Thank you for watching! :)
ustedes son geniales Dios los bendiga
Gracias Josefa! Dios la bendiga! :)
Hello Guys!! 👋 big hello from Dallas TX.
Hi Imelda!!! A fellow Texan! Woo Hoo! :)
Krazy Kool Cakes & Designs
quick question for you I use the frosting that you shared with us all the time, the soft and the crusting one. I was wondering do you use the crusting one under the fondant
or just the soft one?
Yes we do. We ice like we regularly do and then add the fondant on top. :)
I love this series! I have been following you guys for years! I'm so happy to see you guys in front of the camera! Yay! I have been doing cakes for 6 years but I only like doing them for family and close friends Bc I get clients from my family and friends but when I price it they don't contact me back lol i do have a question do I ask for a deposit? I also have trouble charging as well! TFS xoxo
Thank you so much Crystal! We appreciate you following us for so long! :) Yes of course you always want to ask for a deposit and be sure the balance is paid before you deliver. In case you're not aware, we are now registering for our online Cake Pricing Webinar going on April 30th. You can find the link to it in the "show more" section underneath this video. Would love to have you join! :)
i love the part of god carry me ymto the place i am right now. i believe in him and i have faith.
Karla González I believe that if we put our business in God's hands ,He will open the doors of blessings and bring the perfects customers for our success :)
Amen girls! He IS your promoter! We do our part by putting Him first and working hard, seeking His wisdom with how to run our business, and HE makes HIMSELF responsible for our success. With Him #1 in your life in business you CANNOT FAIL! If you have Him, you are at a HUGE ADVANTAGE compared to other business owners. You girls are ON THE RIGHT TRACK!!!! KEEP IT UP!!!!
Amen girls! He IS your promoter! We do our part by putting Him first and working hard, seeking His wisdom with how to run our business, and HE makes HIMSELF responsible for our success. With Him #1 in your life in business you CANNOT FAIL! If you have Him, you are at a HUGE ADVANTAGE compared to other business owners. You girls are ON THE RIGHT TRACK!!!! KEEP IT UP!!!!
So true what you guys are saying about princing, a client contacted me for cupcakes and when i gave her my price she said she can find it cheaper else where so i kindly told her i am sorry, i hope she keeps me in mind for future order.
Sucre D'or one of my friend if church asked me to bake 30 cupcakes for her baby shower emphasizing to get a good discount cause we r sisters in Christ...I just gave told her my regular charge for the job..she never called back..and I wasn't invited to the baby shower...whatever..
Alicia Sanchez omg isn't it crazy how people expect us to just do the work for free ? smh. Funny thing is she wouldn't come to you if she didn't know your work is great. But like said in the video we need to take proud in our work stick to our prices stay confident and positive the right clients will come around.
Sucre D'or yes..I definitely won't go cheap anymore nor mixing feelings with business.. my talent is worthy cause I know God gave it to me to bless me :) keep going my friend
Alicia Sanchez Amen and high five to that, God blessed us with this talent for a purpose.
Well said Sucre D'or
Hola Laura y Ernie les saludo con mucho gusto., no entiendo mucho el ingles🙈🙈, pero muchas por lo que transmiten y comparten Dios los bendiga! !!!
Gracias Araceli! Dios te bendiga! :)
Thank You Thank you so much for all the great advice, encouragement and uplifting❤️ My friends and family love my cakes and I love to make them... however I lack the confidence. I need to believe in myself more. My husband is my number one supporter always pushing me to believe in myself. My question is how to charge when it comes to family and friends? Thanks so much again for taking the time to help😊
You're very welcome Gabriel! It's our pleasure! Yes you do need to believe in yourself more and more! We've charged friends and family the same exact way as we do regular clients. That's when we did cakes for them. We rarely do it now. The work you do for friends and family is not less, so why charge less? Now, if you WANT to give them a discount out of the kindness of your own heart, that's fine, but just remember that they'll always EXPECT that in the future. So you need to decide not only what you should do NOW, but more importantly, what your decisions NOW will bring and cause in the future. If you don't like giving away your time and work, then I would recommend not doing cakes for free for friends and family, and seriously consider charging them as a regular client. If they get upset, offended, or displeased with you, then that'll just show you that they really don't respect you and your time and what they were interested in all along was just to take advantage of you. If they truly LOVE and RESPECT you, they would NEVER expect you to do it for free. I hope that helps Gabriel! If you choose to not do cakes for friends and family anymore, then stick to your decision and do it quick. You have to just rip it off like a bandaid! :)
Thank you for your response. My name is Maria Gabriel is my husband😊 I really appreciate your advice and the knowledge and experience you guys share with us! May God continue to bless you and your cake business😊
thanks guys! Your help is very appreciated! I just started my cake business so these videos will be very helpful. I have a name: Caketively Yours and a logo and Facebook page for it!! I'm going to be buying your Cake Artist Guide soon!
You are VERY welcome Judy! I hope the guide helps you with knowing what all we need to be taking into consideration when quoting for our work. Hope you can sign up for our April 30th webinar! :)
Hello from the Philippines
HI Jobert! Thank you for watching! :)
Hello from Brisbane, Australia! Thank you so much for these videos, honestly it couldn't be more timely. I'm told and read that the cupcakes and cakes are a saturated market. If only 10-20% ppl end up being our clients how do we increase our client base so we get the lion's share of that 10-20%?
Hi Jimmy Lee! You are very welcome! The "saturation" myth is just that, a myth. Not at all saturated, and especially not with professional and quality Cake Artists. LOTS of "cake ladies" out there as I'd like to call them, but we need to set ourselves apart from the common "cake lady". We want to be considered Cake Artists and the quality of the work dictates the caliber of client we are wanting. That being said, the "artistic quality" and professionalism we display will allow us to take a bigger chunk of the 10-20%. It takes just a few really good quality clients to make a successful cake business. Plus, THOSE clients are the ones that bring the great referrals, and that's how your business will grow. :)
Love this series!! Thank you for all the info!! I’m sorry if you already covered this and I somehow just missed it, but would you consider “special cake fillings” in your base price as well? For example, if the client wants raspberries or lemon curd as fillings do you just include that as part of a basic price? Or do you add that as an extra and just include buttercream as a base filling?
Thank you! Glad you are enjoying it! You are VERY welcome! If "special cake fillings" are a common thing you do, then you definitely want to have that price worked into your "base price". However, if those special fillings are only sometimes, or once in a while, then figure out the cost of the cake with your base price technique and then just add the cost of the filling to the price. Of course don't forget to add extra cost if necessary if it will cost YOU investing time in obtaining or making this special filling. I hope that helps my friend and thank you for watching! :)
Thank you so much for starting this new series. When I started putting out menus of what I offer people would continuously be asking for samples. I've always been conflicted by this. Is it wise for me to give out samples of my cakes and desserts every time I put out a menu and hope that someone buys. Or should I just leave it as - with pictures of my work and what I offer along with corresponding prices. I feel like I may end up making cakes and desserts for free basically if I'm always absorbing the cost of making these desserts and then giving them away as samples. I think of it like going to a restaurant and ordering off a menu- you don't ask to sample the stuff before buying (at least where I live anyway: Trinidad). You go based on the pictures and decide if you want to purchase. Am I doing the right thing by sifting out who my real customers are? I would love to have more customers but I just can't bring myself to make my cakes and desserts and then give them away like that. What if I do and then they still don't purchase.
You're VERY welcome Charissa! It's not wise to give away samples. Not at all cost effective. Especially when it comes to cake tastings (if they're necessary) you want to definitely charge. It all comes down to not working for free and making sure you're being paid for your time. I also am weary of putting prices next to photos of our work. It's generally not a good idea. But if you have a bakery and/or a menu as you've mentioned of the same things you make all the time and they have a specific price with no changes, then okay to attach prices to them. You are doing the RIGHT THING by sifting out your clients. That's EXACTLY what we want and need to do. Don't ever give your work away Charissa! :)
Thank you for your quick and detailed response. It's more of an online bakery. I started in December of 2016 and I offer custom cakes as well as event table desserts. I started creating themed menus (Christmas, Valentine's, Easter) in the hope of getting more clients for the holiday and by extension growing my business. My family and friends would then share these menus in their offices and online. However, I'm now realizing the downside to attaching the prices to photos of my work. I've also noticed that people question the prices because I'm new. I've read your other responses in the comments and I now have a better understanding of how to promote my work. I will still be posting pictures of my work but I won't post prices and if people really are interested they would contact me. Thanks again for your advice. You guys really are God sent ...you're helping so many people. ♥♥♥
Love you guys and your channel God Bless my only issue is the FONDANT I always have problems with the weather here in PUERTO RICO....... but any advise I will appreciate.
Thank you so much Sandra! Love you too! Be sure to work in a very cool and dry environment. Having refrigerated air will eliminate all of those issues, plus, of course make sure your cake is room temp. before you take it out into the Puerto Rico air. :)
could you give some tips on how to get your business out there? I started as a hobby baker, but soon received requests to make cakes & other yummies! please keep in mind these are mostly friends & a few coworkers. please help me to gain new clients, fb & IG don't really help. what else can I do to grow lil business? please & thank you!
thompson lorrie word of mouth and social media are the best marketing tools for me
You're right Lorrie! Advertising on FB and IG really doesn't help that much. You WILL get some "notice" but definitely not as much as you are "paying for". I suggested lots of things in a comment above such as making sure you have a website that is linked to a paid listing with your local Yellow Pages, plus, very important to put yourself in as many categories as possible within the yellow pages. :) Business promotion while you're out in public is BIG BIG BIG! :)
Amen! Same here! :)
Another question? How much should a cake artist profit from a cake after expenses?
If you're charging correctly for your work, the amount of money you spend out-of-pocket should hardly even make a dent in your profit. It should be barely noticeable. This is one of the things we cover in our cake pricing webinar. I would highly recommend that you join our April 30th online class if you can. :)
Hello Laura and Ernie my problem is.pricing..I have s friend who finds pricing so easy..for me is.caos..because I enjoy baking and decorating and I dont sweat the thing I enjoy it..so I have no idea what things consider to get a fair income for my job thank you guys. :)
Hi Alicia! That's an excellent question! You have to first decide what YOU feel one hour of your time is worth. That's step #1. In our online Cake Pricing Webinar I teach Cake Artists how to charge for their cakes depending on the number of servings and the intricacy of the design. But, knowing what your time is worth is step #1. If you haven't yet, be sure to get the Cake Artist's Guide I mention in the video so you can find out what you've actually BEEN making off of your cakes. :)
Krazy Kool Cakes & Designs thanks I will get it soon :)
hi. Am a Uk baker and i started out last year knowing very few people around. but i thank God becoz am starting to get alot of orders these days. i always pray for angels to b in charge of my advertising n it has worked. also i know i charge too little but hiw do iincrease my prices without sending peeps away?
I'm so happy you're getting more orders Stephanie! Continue to put your trust in God and HE'LL give command His angels to go to work on your behalf. Of course we too have to do our part. :) If you increase your prices, you WILL be sending customers away. It must happen. There is no way around it. Not everyone will want to pay your increased prices. :)
thank you for the information and most of all taking the time to answer and help with our questions... I'm starting to make cakes for family and I Love doing them ... my question is do u think that if I'm going to start a cake business from home I should take classes for reposteria? I know the basics but I see my self doing cakes as a living... saludos 😊
Hola Claudia! You're very welcome! Anything you can learn in culinary school or pastry school you can learn through videos, books, online courses, youtube, etc. A formal education is not absolutely necessary in order to have a successful cake business. The final outcome always depends on how much WE are willing to learn and do. :)
Thank you I was feeling bad and almost not going to continue selling my cakes because I felt like I didn't have an education in culinary... but I've been watching videos on here and I've learn a lot ... fyi I've been doing cakes for 1 month and already been booked 4 days a week Thank you for your videos on everything !!! Bendiciones♡
Good for you Claudia! God bless you! :)
hello my name is jawana.... i am new to your channel, i am happy to watch and learn tips.... i am starting my cake business from home and want to know " when running and home base business what things to i really need legally to cover my business and myself?
also how do i get prepared for meeting with a restaurant and i should even go this direction?
Hi Jawana! I'm so sorry I'm just now seeing this comment. Thank you for watching my video. I'm glad you enjoyed it. I hope your cake business is going well. :)
I find myself not having enough time in my life to continue my cake business. I started my business 7 months ago and didn't think enough about what I was getting myself into. In the next year I plan on planning for a wedding, building a house, starting a new full time job as a tax accountant (which would require me to work 50-60 hours a week) and I want to start a family and have enough time to enjoy life. I'm starting to regret starting my business because I feel like now I have to quit since I won't have enough time. Do you have any recommendations for me? How do I quit my business?
Yes having a cake business does take a lot of time. When someone wants to really make a go of it, they need to dedicate a lot to time and resources. Is your heart set on being a tax accountant? Or do you enjoy making cakes more than doing taxes? That would be my first question. If you rather spend your life being a tax accountant then just quit the business cold turkey. Quitting is very easy to do. Just don't accept any cake orders. I've quite a few times so I know. LOL. But if your heart is in making cakes, you CAN make more money with your cake business than being a tax accountant. It's all a matter of dedicating the necessary time and making some tough decisions. :) But once they're made, you have the freedom to enjoy your life and take your business where you want it to go.
Omg I am inspired to start charging properly, I am going through every single thing discussed here, including hubby saying I'm giving my cakes away. My problem is I can see my mistakes so how can I charge for something that is not perfect. It's nice to know I'm not alone and that people's opinions are the same world wide not just in Australia. THANK YOU Alison
Good for you Alison! Glad you're inspired! Always charge for your work! Our cakes will never be perfect! It's a lifetime process, but we STILL need to charge correctly for our work and time. :)
Krazy Kool Cakes & Designs
Hi! I was wondering how I get more clients. I've had my business for almost two years now & I have a Facebook and instagram page for my cakes & I pay for advertisement through Facebook but all that does is get likes for the page. I want to be able to have enough customers to support myself rather than one cake per month like I have now. I feel like I will never get there. Any advice?
Tifani Price i am in here wondering the same thing how do i get more client. It's been 3 years now and i barely get any orders. It's very frustrating and i can not quit my passion.
Tifani Price most of my clients come from social media and word of mouth. Each time that is post a cake creation I get inboxed and or called and get confirmed orders. This is a great role for family and friends to assist and that's by sharing your work with their friends that you may not have mutually in common. I get a ton of orders from social media with people recommending my services to others and current customers that give great reviewS
Hi Tifani Price, i have been making cakes for 9-10 years Next to my job..got my clients mostly via word of mouth... Lol before all this social media. and still have problems growing my business. Sometimes it feels like it's just a get out of the hand hobby than a business. i have moments booked and moments nothing**crickets....crickets**
i would LOVE to know how to get more clients as well.
Erica Lee good for you! In the beginning family placed orders but then after a while looked out for "family price" which i think is unfair..am i wrong?? They even buy from other big businesses when am here trying to make it :(
i do have friends that promote me because they believe in my work.
Kalida Arndell-gumbs that is so true Khalida! You never find family and friends questioning products of big businesses and you surely won't find them negotiating so why should we allow them to do that to us?
Do u buy ur core boards online??? And do you cut them or buy them already to size???
We buy our foam core boards at local craft stores but you CAN buy them online. We cut them ourselves. God bless! :)
what if you have a repeat customer and they also refer other customers? How do create that balance?
Hi Autumn! A customer that refers more clients is exactly what we want. But remember that YOU choose whether or not you want to serve those new customers. If they are willing to pay your price, go for it! If not, goodbye! LOL! Don't ever feel obligated to make a cake for someone just because they were referred by another client. :)
Hello I want to know should I use cake boss software for a home based cake business
Hi Tonya! I wouldn't recommend using it for figuring out what a Cake Artist should charge for cakes. It has some good points, but overall it is missing some of the most important factors for charging for your work. You can keep track of your profit, expenses, stock, etc. by just being organized and getting good at bookkeeping. If you're unsure, I would rather you just "try it" so you can see for yourself how it falls short from what we're teaching in these videos. :) I however wouldn't spend the $ on it.
Thank you so much for the information
i need know the size of cakes and the portion so when the client ask for size i know exactly the size they need
Karla González you can find very helpful charts on google and Pinterest.I got some very cool stuff there hope you do too😊
Karla González just Google cake serving chart and it will give you general serving sizes. Gets a little trickier with carved type cakes
Hi Karla! Check out our tutorial on how to create your own cake serving chart. It will REALLY help you to learn about servings etc. :)
thanks, but how you increase your customers. I do now it is like a hobby.
HI Rosa! It definitely helps to be on social media and be constantly promoting your work. Thank you for watching! :)
how i can do to bring morw clients to my busisness?
Great question Karla! I think we'll be covering this in next Monday's video. Here was my response from a comment above: "Do you have a website that clients can visit and do you advertise with Yellow Pages for your city? It definitely PAYS to pay a little extra to make sure your business listing with yellow pages appears at the top of the page. Make sure you are included in several categories and not just cakes. Things such as catering, party rentals, bakeries, custom cakes, wedding cakes, wedding planners, etc. Think of all the categories that may somehow lead to a cake and ask yellow pages to put you in those categories as well. Hand out business cards to EVERYONE, EVERYWHERE you go. YOU are the biggest promoter for your business. Arnie is excellent at doing this and we get tons of orders this way. We'll talk more about this in an upcoming video." :)
How about the customers want to undercut you in pricing by proving there own ingredients for there cakes or the ones who want to provide there own cakes for you to decorate.
Marilyn Bradley "I'm so sorry, but I would be violating health code standards by doing that, and I take food safety very seriously! I'd be happy to bake a cake for you, though! You're really paying for my time and expertise anyway, so that really wouldn't lower the price much, even if I could" ...or something along those lines. Say it cheerfully and confident that they will understand. 👍😊
Hi Marilyn! Oh my Lord! That is just BEYOND ridiculous for clients to "attempt" to do that. If they're going to do that then they should just make their own cake. LOL. Don't ever entertain foolish conversations with clients such as those. Nip them in the bud INSTANTLY. Remember YOU are the business owner. It's YOUR WAY or they are NOT your client. Period! Let's put our foot down from the get go! Thanks for watching! :)
Que tu haces cuando tu cliente te dice que bizcocho estavas bien seco y el sabol es diferente, cuando uno sabe no es haci. que tu haces, le de buerbes el dinero patras? He is so funny!
Nomas porque alguna persona "no le gusto" el sabor, no es razón suficiente para regresarles el dinero. Si realmente no le gusto, nomas pídele disculpa y claro no esperes que vuelvan a ordenar. También es muy importante asegurar que los pasteles que estas haciendo realmente sean buenos. Prueba todo lo que haces. Si a ti no te gusta, o nomas piensas que esta "mas o menos", también los demás pensaran lo mismo. :)
El esposo me dijo el cake Sabian bien bueno pero ella no le gusto.