How to Start a Video Production Company: The First 100 Days
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- Опубликовано: 26 июл 2024
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How to Start A Video Production Company Course
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Cash flow is your company's oxygen; it keeps you in the game.
1. Build A Portfolio?
First, they don't want to take the risk on you who has nothing to show for. You are going to need a portfolio or demo reel. Don't have one? Start filming projects as soon as possible. Shoot fake commercials, do free gigs until you have a portfolio that you can show clients.
2. Start with Family and Friends
They are going to be the first people that hire you. Start with them and see if they can lead you to the next client. They will always have connections.
3. Free work, Spec work, Reduced-Rate
This is the risky part of the first 100 days but it may be the thing to get a project started. It shows off your capabilities and pads your resume.
**Disclaimer: Doing FREE work can devalue your services.**
Do the free projects or cheap projects for as little time as possible.
Tip: Raise your prices gradually and consistently
4. Start Building a Network
Reach out to local businesses, and start building relationships. It will always lead to good things.
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00:00 - INTRO
01:14 - Building Your Portfolio
02:38 - Start with Family & Friends
03:45 - Shooting Spec/Free Work
05:00 - Shooting for FREE
07:21 - Final Thoughts on Shooting Free Videos
08:05 - Start Working with Local Businesses
08:50 - RECAP
New to the Vlog?
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How to Start A Production Company- bit.ly/videocompany
My Life Story (sort of)- bit.ly/jpa_mylife
I can remember picking up my family's video camera as a teenager and being enthralled that I could make an impact in someone's life. The filmmaking process is complex but at the heart of it simple: tell a compelling story.
What resonates the hardest is visual storytelling. The ability to create an emotion or convey an idea through an image is what drives my career as a filmmaker. My marathon mentality is focused on becoming the best cinematographer possible. 
Кино
Straight to the point, raw information, no sugar coating, man. I really found gold here!
Thanks for these real tips! You're the first guy I see who don't start by telling to buy a cinema camera!
Happy to help, Skope. I know - it’s the first go-to move for filmmakers. It’s what we’ve been trained to do. Gotta break out of the cycle.
awesome awesome learned so much man! been working on polishing my craft as a filmmaker for some time now and I've been starting to get client work and this video is definitely useful man! Cheers
Happy to help! If you have any questions, I'm here to help. We all have to support our fellow filmmakers.
Found this channel from Reddit. I gotta say, this channel is pure gold. I would have thought you'd have a hundred thousand subscribers, but I clocked in at only subscriber number #424.
Keep it up man. As a high school senior looking to get a degree in film and media, this information is beyond valuable to myself and my future. I hope Valley Films can gain some traction for you and your prospective crew. You have my best of wishes in your journey forward, and I hope to keep seeing these awesome videos. Keep on, keepin' on.
+Troy Meekhof Thanks a million for saying that. 100,000 is just around the corner. ;)
Good luck with your college search. If you have any questions about film school, life after film school, or filmmaking overall, we are here to help.
+Troy Meekhof It's the truth man. Tell your friends all about valley films!
Jordan P. Anderson
Dude. You're freaking blowing up haha. Love to watch it happening!
+Troy Nikolic A big spike this week.
I totally agree with you. That's what's killing Dallas freelance music videos and commercials industry. All these new generation DSLR videographers charging $500 for music videos and cooperate gigs which makes it very difficult to compete. Especial when you have office building and employees to pay. That's why I completely got out of the music video and freelance indie commercials business. I'm strictly indie feature films cinematography and post production now. So I agree with you 100%
Right on, right on. The market doesn't care how you feel- it will move on without you. It sounds like you made the right move, GUGU.
I don't know how they're doing music videos for $500 that are any good. The sheer amount of time it takes to make a good video makes that price not economically viable. If someone objected to reasonable pricing, I'd tell them they'll get what they pay for.
When it comes to cost, it reflects on quality. A lot of people are getting DSLRS now and learning the stuff we learned over time and charging reduced rates. What I learned is this: "Sell Walmart product, attract walmart customers." Once you're seen as Wal-Mart, you're gonna get crap customers that complain and ask for so much. Price connects to quality and trust me, those people don't usually last long cause once their clients are looking to go big budget, they're not gonna go to Wal-Mart. They're gonna go to Ralph Lauren . You want to be that and not compete in Wal-Mart's sandbox because if you do, you will lose.
If a client says to me "I can just hire this kid to do it for $500.", I tell them I understand their dilemma, but as a professional, this is the cost for quality and professionalism outside of just the video. On time calls, responsibility, ease of billing, ect. This is what makes a pro. If they say no, I wish them luck and if they want some great content in the future to give me a call. I'm not Wal-Mart.
Trust me, they will respect you for that and usually what happens is they'll use your stuff to show the cheap guy to "make it like this", they either say yes and screw up, raise the price or say no because they went cheap to undercut you, their clients want bigger projects, they can't pivot fast enough and to do it like I can requires more money and the gear to do it. Now their rushing around trying to Google their way out of a situation just cause they wanted some quick cash. I've seen this happen before. They may run a camera, but don't run a company. Legality issues, copyright, ownership. Stuff the cheap film guys just don't learn.
Do what you can for family and friends and I think location has a lot to do with it, but don't be afraid to let the client go.
These are great points, Eddie. All of this is absolutely true if you ask me.
I agree and disagree. Usual the people who charge $500 for music video etc are the people who can't crack into the bigger budget clients. If they charge $1000+ then they will just not get clients. Also usually the ones who pay the $500 range are the ones who can't afford bigger budget productions. If there is a real quality difference between your work and the DSLR videographers then they shouldn't effect your client base as they will want the better quality. But if there not a big difference between the two that's when you run in to loosing clients
Good advice here! I tell my students who work for me at a college to build their reel as they work. That way, they have a great reel full of theatre, sports, ads, livestreaming, classes, student activities, graduation, etc; by the time they leave. TFS. #networking
Happy to help, Julie! Don't forget to throw in some business tips too. It's the one thing college fails to teach filmmakers.
This video is underrated. Fantastic. Thank you!
Happy to help, Jamie! Let me know if you have any production questions. ✌️
Fair points here, although any established business that feels they are competing with rank beginners with no samples of their work has a bigger problem than pricing.
+Alan Tutt Very true.
Great advice I was taking notes from start to finish. Thank You!
Hey no problem! Thanks for watching.
I really like your advice. As a Communication student, we need to prove to them what we are capable of. The problem is, you are alone . you start from scratch. But yeah, you gave me an idea to make my own identity and start my passion. Thanks to you.
That's awesome to hear! Just stay passionate about for years and years and it will pay off.
you've just said everything that I'm planning to do in my production company and this makes me feel more confident in doing it. thanks for sharing
Happy to help. Let me know if you have questions.
thanks, i'll be in touch :)
Thanks for this man! I am crafting a course on social media and how to use it to promote video work and this was a great template to work from.
Right on. It's a great space to start tapping into. I'd love to share notes on the topic.
Thank you so much ! I am very pleased I found this!!! I really needed this info!
Awesome! Let me know if you have questions.
Great video - really enjoyed it :)
I never really thought much about it influences the local economy - I do think that's the reality of business though.
But I guess it's also about respecting the profession - charging a low amount to secure business but then being demotivated to the point you make a low-quality wedding video for example which to the customer, is one of the best days of their life - gives videographers a bad name!
Great video :)
Brother, you are making a real impact on this youtube world. You are teaching the most part. Thumbs up for your great efforts.
I appreciate you saying this. I will continue to do my best.
Like your content! We are starting a production company here in switzerland and I definitely know what you're talking about! It's tough business!
Hey thanks! It's a tough yet fun business to be in. If you ever have any questions, feel free to drop a comment.
Thanks, Jordan great info.
Awesome, thanks Jordan! I just started freelancing in video production and social media management and the way I started was just by randomly emailing race directors for various endurance events in my area asking if they needed help. Once I got the first "yes" in my inbox, I offered a competitive price to film, produce and edit a promo video for their event. Figuring out pricing can be very difficult though. Like I said, I only started recently (April 2017) and am completely self taught. RUclips is filled with incredible individuals like yourself offering knowledge and insight to an industry that can be complicated and intimidating!
I am happy with how much progress I've had with similar steps you talk about in your video. Have you made a video on how to deal with the annoyances of building a video production company? For instance - branding, website, business cards, etc? I've been back and forth with peers and friends about just using my name when doing work, but others swear by not using your personal name/accounts in business. What are your thoughts on this?
I'd also love your input on my work so far on my Vimeo channel - like I said - very self taught and my gear setup right now is: Canon EOS 60D, 50mm prime lens, 70-300mm, 18-150m, DJI Osmo 4k gimbal, manfrotto action sport hybrid tripod, GoPro Hero 5 Black, Hero 3+ Silver, GoPro mounts, MacBook Pro - I love shooting endurance race events and so trying to keep a kit that is running friendly (love running on course and capturing footage). I'd love to get in the drone world too but nervous about how $$ they can be and also getting FAA certified. Argh so much to talk about! Anyway, sorry to ramble but if you could check out my Vimeo it'd be appreciated! Thanks again for making videos like these - really appreciated.
Vimeo.com/laurencisneros/videos
Hey Lauren, that is awesome to hear! I'm happy for you!
I actually love the branding, website part of my business. Much like the videos you make, your brand is centered around a story. Tell the world the story of Lauren. What is your style? What is your creative process? Represent those aspects in your colors, fonts, website layout, and how you overall conduct business. Easier said than done, but only you have the real answer to what Lauren C. looks like as a business. As far as personal name vs. business name, that's a gut choice on your part. I started as Valley Films and then converted to Jordan P. Anderson. Honestly, the name doesn't really matter. What matters is the quality of your work and how you are helping our clients?
Drone: I would recommend getting one and putting in the time to get certified. It will pay off down the road. Think long term.
Thank you so much for taking the time to respond! Very helpful, thanks!
Surprisingly, the system of production business seems identical everywhere even in my country (Thailand).
I have been making videos for 2-3 years as an employee and freelancer and just decided to start a production company, kinda lost and don't know where to start so I search for a guide on RUclips (in Thai language) and found nothing. Then I tried it in English and found your video!
The fact when new filmmaker or photographer come in and drop the price is really effect the whole business but we just have to keep holding our standard (both price and quality) and time will show why we worth the price. Most customers I've worked with would love to pay less but they would not trust the "too cheap" production, they expect to pay more because they can be sure that things are serious.
Thank you so much, this video really helps me wrap up my thoughts.
This whole comment is just to say thank you : D
Dkan, I'm so glad you found this video helpful. Somewhat amazing that you were able to stumble upon it.
In video production, there are 3 factors: Quality, Speed, and Cost. (GIF: missingcloud.com/gif/GoodCheapFast_MissingCloud_.gif)
You can only choose 2. Haha
Again, I really appreciate you leaving this comment and I hope your filmmaking career sees much success in the future.
Hey, man. Thank you for your channel, I love it, because we're starting a video production company in Russia and I just like seeing someone who got through the same "start" problems. And I got a few questions, but I'll get to that in Facebook I think.
+Yaroslav Lunev That's awesome! Thanks for the love. Direct message me on Instagram @jordanpanderson
I got one of my first paid clients by making a social-issue documentary film on my own that involved a nonprofit. A PR firm doing pro-bono work for the nonprofit promoted my film because it featured some of their client’s work in a positive light, although I had complete control over the film. After seeing my film, the PR firm ended up hiring me to make videos for some of their for-profit clients, including Fortune 500 companies that I never could have landed as clients myself as a 19 year old. I mention this because I feel that nonprofits are a great avenue for getting paid work without feeling like you’re being exploited by working for free and can lead to clients with a lot more money than a cash-strapped local business or a couple getting married. At least personally, I’m also a lot more passionate when doing work for people that are trying to change the world for the better.
was it a jewish PR firm promoting a film on racial diversity?
@@FK-we1dp No, but I eventually ended up doing a lot of videos in the Jewish non-profit space and went to Israel for shoots multiple times.
@@MattSezer lovely! I’m doing a documentary that aggressively pushes open boarders for Israel.
I like your insight! I created a video production company about 8 months ago. I can definately relate to everything you talk about in these videos. I am currently struggling to pick up more clients. Presently we have one corporate client that we have been working with at a reduced rate due to trying to prove ourselves. in fact we price cut a project for a major medical company by about 75% just to prove ourselves and get future contracts. Having done that once, I will never do it again cause it has become an immense about of work for little return. I definately feel your struggles.
Hey Larry, thanks for the comment. Try cold DM-ing businesses in your area on Instagram. Drum up some business that way or begin to develop relationships through that channel. What's your company's URL? I'd love to check it out.
Jordan P. Anderson
www.primitivedriveproductions.com
At this point some of the stuff on our reel is a few client projects and some short film stuff we did in school. We are hoping to update our reel when we are finished with our current project we are working on with Hershey Medical Center and Stryker Neurological. Thank you for the advice!!
Anytime, Larry. And keep at it. You're gonna look back in a year and be amazed by your team's progress.
Why do you suggest DM-ing local businesses through Instagram and not through email? I've tried email and haven't had much success. Thanks!
good start for your business to register your business.
Really good solid stuff Maynard. I mean Jordan
Hey thanks!
Great video! I am glad to see that this is exactly what I'm doing so it was nice just to hear that I'm doing things the way I should be.
+Patrick Godfrey Put your mind at ease, my friend.
just having fun and enjoying the grind!
Logical advice, really needed this thank you
Happy to help. Best of luck.
this was my way👌great video!!
Woot woot!!
Video makes
Really enjoyed the advice.
Thanks for watching, dude!
This was perfect!
+ImJordanK Woooorrrrddd
Awesome!
Thanks!
Love the info and honesty, top notch
Thank you so much. My plan is to make a multi-part series from this video soon. Deep-diving into the details.
That would be awesome you definitely have a new sub! I help video professionals like yourself promote their videos so if you put them videos into a playlist I would be happy to syndicate the playlist through my social media profiles as I think you offer good advice, just let me know when it's done, send me a link and I'll get the little minx some love :) Keep up the good work mate! Enjoy ya weekend bud.
Great info thanks!
happy to help!
Awesome video man! Im just starting the process and your tips helped 😁😁😁👌
+Quality Antics hey that's great! Happy to help. Any topic that you would like me to address in future videos?
Jordan P. Anderson how to ensure you have consistent income streams instead of a quiet month then a very busy month!
WOWWWW. Just saw this comment when re watching this video. Haha I am a few years in the game now. Keep up your great work man.
Hey! Still on the video production journey. Cheers.
thanks for the advice
You're welcome!
Here's what I realized getting started; I don't want clients that don't value video. Obviously video is powerful, and I make valuable content, but if the client's not down and only goes for a freebie, why waist my time? Help the guy who has better vision for his companu and values video. (If you value something, you'll pay for it.) Discount to build, yes. I NEVER go free.
A very great point, Riley. Love it.
Rad content! How long have you been making videos?
Hey thanks! I've been making videos since 2006. I've been making videos on this channel for the last 3 years.
Great Tips!
Happy to help!
Great video. Have you done any on measuring market demand? Im trying to figure out what kind of niche to start. Any advice would be appreciated!
I haven't tackled that subject yet. Start with what you're drawn to. What "niche" video subject intrigues you? Then ask yourself, what is the market demand for that subject and what do these customers normally pay for a video in this field? What kind of customers do you want to attract?
Came back to this video:)
Great video, what about the likes of Insurance? Is there a certain requirement apart from insuring your equipment? Thanks
Really helpful.
Happy to help!
I just started freelancing as a behibd the scenes videographer and photographer i normally just blig but i want to scale my business
Happy to help! Feel free to drop a question or DM me on Twitter - twitter.com/JordanPAnderson
First off this video was extremely helpful, Thank You! Secondly you may have mentioned this but as far as creating content to show clients would you recommend just doing demo commercials/working for free with a company to build your name/company or could a demo be your personal work and not necessarily work for other clients? To clarify I’m working on building a RUclips show and if it is super professional could I use that as a demo to the client and then as I move along creating more content build my portfolio with actual client work?
There's no rule saying that demo reels have to contain footage from paid client work. Spec work, camera tests, VFX experiments, fake commercials are all totally acceptable. The ONLY rule is that it has to be your work or a project that you directly worked on. Don't take credit for other people's work.
As you sell more projects, you'll have more projects under your belt. Therefore, you can add those projects into your reel as the years go by.
Quick tip for Demo Reels: Make a reel containing projects you'd like to work on. If you want to produce more RUclips shows for clients, then 100% put your personal RUclips show in your reel. Show off the work you want to do more of.
GOLD
🙏🙏🙏
Good Job
Thanks Nelly!!
Hey!What is the difference between Video Production, film production and cinematography? I want to apply for colleges but I'm a bit confused on how to differentiate and figure out which one it is that interests me the most!
Please do help! ^^
You sound like Leo from actualized.
Thank you? Haha
THNX SIR
+MIGHTY KINGDOMPRODUCTIONS You're welcome
Muddling the market is called free market capitalism. For those companies and other videographers that complain - be more competitive or go out of business....
Absolutely. Let the market decide. Thank you, Justin.
Do you still get a video with the monkey? Im kinda curious on what he would capture.
@@KKM13200 lots of camera shake 😂😂
Louder for the ones in the back.
Hi, thank you so much for the knowledge. I'm not too technical on computers, but I am looking to go back to school, my question is, what are the softwares videographers need to know other than premiere pro and final cut?
Those are the two main ones for post-production. What are you going to be studying?
Jordan P. Anderson well I did some research that if I want to be a successful videographer I need to know premiere pro, but I feel like there's more software I need to know. I am going to be learning premiere pro in school.
A successful videographer if you plan on editing videos. A producer or cinematographer might not need to know how to use Premiere. What do you want to do once you finish school?
Good stuff! ... where do you get the sound for your productions? maybe we can collaborate?
Soundstripe and PremiumBeat. Great music options.
i love this bro....going start my business soon....i think i have a nice eye of shooting videos and capturing the feel of the sense...whatbim bad shit at is editing...i know how to edit but alot of the editing software cost $$$, do you know any free and easy editing software, i can download???? *PLEASE RESPOND BACK*???
Hey what's up! That's awesome. Editing takes time to learn and for it to become instinctual. Check out HitFilm Express or Adobe Premiere Elements. Check this out: kit.com/jordanpanderson/the-editing-kit
Jordan P. Anderson thanks Jordan
Anytime.
About those first wedding videos, what did you deliver at the end (how many videos and what lengths ?) and how much did you charge force first guys ?
+Khayam So this one was the family wedding, my first wedding- ruclips.net/video/Z2J7CZ0VpZY/видео.html. Just the highlights video, digital only. This was the family discount but I wasn't hurting financially from it.
This was my 2nd and 1st legit wedding- ruclips.net/video/EkkcuFwAMqU/видео.html. This was just the highlights, digital, and 5x DVDs. For that I charged
how much would you say a novice should charge for a local music video without a budget shot in day time with no added lighting or crew just a 1 man production and editing team .
Pick a number. I'm serious. Ask for $200, $1000, $2500.
What are you okay with? What is the client okay with? That's the number.
(You have to make mistakes to learn sometimes.)
I guess my biggest thing is surrounding myself with like minded people. I like bouncing ideas with partners.
You are the 5 people around you.
Hey bro I have a question I am a freelance videographer and I would like to know your opinion, do you think it would be a good idea to rent an office? Or maybe still working on home? Tanks man
+PorgEver mtz I've played with this idea before. Will there be a revenue benefit to your business if you have an office?
I think it would help me to be more productive and have a better professional image for customers, tanks for responding bro
Tough love coming; I mean well. Productivity is an internal struggle with yourself. A nice desk and nameplate won't change how you get your work done. The "professional image" is something that I now believe to be a self-imposed myth. A workaround for client meetings is to meet them at a coffee shop or better yet, their own office where they feel at ease.
If you can make the case that having an office will make you more money then it's something truly for consideration. Thank you for the comment, let's keep this going. I love it.
If you can't compete you don't eat.
would you suggest being a 1099 independent contractor or should i get my business license? I just started doing promo video work for small businesses and was just wondering....
An oversimplified answer would be to start a company and hire yourself out to other companies. Have your clients pay your company, and then have your company pay you. Adds a bit of separation in terms of liabilities but makes taxes a little more complicated.
How big are you wanting to grow? If you're just doing small gigs and this isn't your main income, then I would keep things simple and go with the 1099 route.
I expect to make 10-20k on the side per year. This isn't my main source of income, mainly a side job. Considering that, you think independent contractor? Is there anything I should be aware of? Like being careful of using google images in the video and/or royalty free music being used in the videos.
At that projected income, I would consider an LLC. Educate yourself on how to start an LLC and how to structure it.
If you have a business license, you still get a 1099. Business licenses are what let you do business in an area; they have nothing to do with your taxes. All non-employment work is 1099 work.
Nicely put, Jody. Appreciate the clarification.
Never working for cheap, value your creativity.
100% agree.
You said you shot an event highlights video...Could you please do a video on that.. How to shoot like an after movie of an event.. what lens should be used.. what the shooter needs to keep in mind... there is no such video on youtube.. I just got an opportunity to shoot an events highlight video and I have no idea what lens and equipments to take with me. please make a video on that it'll help a lot of us.
Hey Shantanu, I'll add it to the list.
If I can quickly help here in this comment thread:
Lenses - 24-70mm, 70-200m, 18-35mm or an all-purpose lens where you aren't having to swap all the time. Primes are beautiful, but you might miss the shot if you have to switch lenses.
Support - Monopod, Tripod, maybe a slider, maybe a gimbal. I prefer handheld but it's great to get some stable shots to establish the scene.
Mindset/Mentality - Don't get too spastic , slowdown, frame up your shot, record 8 solid seconds of footage. Your editor will thank you. Get a variety of shots. Wide, medium, close-up, weird angles. Get your safe shots and then experiment with crazy shots. If you have nothing but crazy shots, then your editor can't lay down a solid storyline.
Quick tips - Sometimes when filming a crowd or people in action, it helps to stay on a subject and wait for sometime interesting to happen. Two people may be talking, but then they laugh for a half-second and go back to talking. If you wait, watch, and hold steady you can capture a brief moment like that.
Great video from Owlbot on Run 'N' Gun Filmmaking: ruclips.net/video/cAfkC8kuUS4/видео.html
@@Valleyfilms Wowww.. just woww... This really helped a lot... this is the kind of info I was looking for.. what kind of moment I need to look for.... What camera support I need to take with me... Thanks a lot man. Yes I have been looking for such a video but there aren't any... It'd help many of us if you make one.. Thank you so much for replying and helping me out... I was really confused and worried... Love your videos. Looking forward to see more of them. 🙌🙌💛
I'm happy to help. Feel free to reach out any time if you have more questions.
@@Valleyfilms Sure .. thanks a lot.
Check us out love what you guys do looking for milm makers:)
what's up with the color grading? gotta be consistent
Good ol’ Canon 70D footage before color grading was cool. What are you noticing in particular?
0:15 and 1:12 It could have been the clouds. I'm used to seeing this flatness in RAW but woe @@Valleyfilms
Back in that office I had two windows- one to my left and right. I had a key light in front of me but the sun did what it wanted
Well Done!
+Chuck Sebesta Thanks, Chuck!
family discount = free = demo real lol
i cant wait to start my film production company
i have a couple scripts for short films and series i want to direct
my guy is having major success in my city with his shoots
ITS ON
Jman from 6ixside
^
^
^
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Woot! woot!
I would like for you to shoot my video how do I get tot you
+Stanley Music Head over to my website- www.jordanpanderson.com/work-with-me/
just emailed you brother
Are you still a runner?
*production assistant
I am not. But I play one on TV. Lol
+Jordan P. Anderson oh, ok
Good #youtuberpawansingh