How To Price Your Video Work | 3 Key Tips to Negotiate Rates
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- Опубликовано: 10 июн 2024
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Chris Do, creative business strategist and founder of The Futur, joins us for a second part about pricing videography. Freelance video rates can be all over the place, especially when you put editing and motion graphics into the mix. What is the right way to price your work?
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Video Chapters:
0:00 - Intro
1:10 - Negotiation
11:13 - Tailor Your Approach
14:02 - Pricing
16:36 - Retreat and Follow
18:04 - Outro
#Videography #Business #Filmmaking 
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Personally, as a content creator for brands, it’s dangerous territory to talk about views, likes, and click through. That’s up to the brand to guarantee it’s success, never the freelancer. What IS important to discuss is the purpose of the video or photos and where they intend to use the content. A good content creator should know best practices from short form social media platforms to long form, and how to best script out and edit the content to best match its final destination. Anything after delivering the final edit, is up to the client. Unless you’re planning on hand holding your client to map out a posting schedule, figuring out hashtags, and other best practices, you might as well become their marketing director as well haha
Good point! Totally agree!
I agree that it may add a level of complexity, but if you have the marketing/social media expertise/background, it can be advantageous to talk about the end results and how to move the brand and business toward specific goals through video content. I’ve had clients where I gave them a high quality video product but they had zero social media and content distribution strategy behind it. So even though they loved what i gave them, when it doesn’t move the needle for the business, they don’t often see the value in coming back to me for another one. They end up being a one-time client. Conversely, clients whom I have offered that extra level of insight and guidance have come back to me for additional projects because we were able to shepherd that first piece toward the goals they were really aiming for. Repeat business puts less strain on you to constantly secure new business every month.
That's what i was thinking too. Great point
David Flores That's exactly what I'm doing. The talk with the client was only about the value it will provide, and about what they want as their end results. I'm filming instructional videos for the brand for one flat fee, then I negotiated a follow up job to cut it to shorter videos for social media, I'll run the posting strategy, tagging, music....etc. This is going to be new money in, either as a monthly fee of another flat sum. The client is great and understands & appreciates the work put down.
Brendan Reilly It only has to be as a guidance, or just an advice, I have made same mistake, I guaranteed them the traffic in order to get the job, but when they failed getting traffic they started to blame me. Now I avoid giving promise about those things.
the client assuming a 30sec video takes 10 minutes to edit lmao it takes longer than that to even scrape through the footage
Fr tho 😂😂
Had an old client that asked for 5 social media videos. 15 minutes later, she comes over to my desk and ask how many have I done so far. I haven't even exported all of the footage yet
Shiiiiiiit.......sometimes it takes that long to find the right music to flow with the vision lol
This has literally been the best help out there for videographers to price their work, needed this so much!! Thanks Chris and Indy Mogul!!
Rogue MT You’re very welcome
Amen to that!!!
Chris Do, has been an awesome help for any freelancer/creative professional/aspirant.
Indeed!
This is GREAT!
Chris is the man. Thanks Indy Mogul for bringing him on. Got me from $1500 bids, to $20,000 bids in less than a month. (Not to mention, helping me stay clear of “problem clients” at the same time.)
By far, one of the best approaches to properly selling your work, that I've seen. I see so many professional producers and artists, getting frustrated in a daily basis because all they see/hear is the client's limitations to understand creative work and it's value. But we hear very little self criticism, and honesty when it comes to the way we communicate our work's value. The client doesn't necessarily have to understand your business and or how you construct your costs, but they need to understand the value that your work puts into their product/service. Awesome. Pretty cool how-to.
Mimo Reque Appreciate it Mimo
To make something clear, this advice is better suited for seasoned filmmakers. You can’t be a rookie trying to charge someone $2k 😂😂
You cant even talk in this tone when youre a rookie. This is all a posed/staged call. Real clients are tough nuts to crack EVEN WHEN THEY APPROACH US, bec they have 1000's of alternatives to call and ask.
I really want to see how Chris would suggest pitching yourself to potential clients rather than negotiating with clients that have come to you?
Second that VERY much. Proactively looking for clients is different since you are in a lesser position (at the start).
RIGHT.
He has a book for that
@@slyasassin which book is it?
@@slyasassin Def interested in the name of this book
Personal Testimony, last week a prospective client delivered me a creative brief with a budget of $1000 to shoot and edit a video. By the end of our call, the budget exploded to a range of $2500 - $5000. Can you believe it? I'm currently creating a proposal of 3 solution-options that fall within that range! I've learned so much from Chris and Blair Enns.
That's great to hear!
@@indymogul oh yeah!
Well done.
This is quality content right here. Ted turned Indy Mogul around fast!! Proud of you sir!
This reminds me of the phrase "If I had more time, I would have written a shorter letter." The amount of time it takes to edit, color, sound design and mix a :30 video is incredibly deceptive. Especially one you're proud of and that gets results. Great video as always!
Stopped working with nickel and dime "get a deal" people at one point. If that's their TOP #1 priority, not interested. Yes, I was a cocky little s**t, but eventually much happier and made more money in the long run.
I'm kind of in that world man. Its really hard getting people who will pay what id be happy with. Pricing has been the most difficult thing to do
Indy Mogul is the best! They’ve been one of the best film channels on RUclips for soooo long now.
This really helps me. Because about a year ago, I was intimidated by the negotiation process, and agreed to a $500 flat rate to photograph and film a wedding, which turned into a 14 hour day. And because I was swamped with other work, projects, and starting my own business, it took me over two months to get then their photos and video. Not my proudest moment, but we all make mistakes when we venture into new fields (told myself I’d never shoot weddings). But all that work wasn’t worth the $500, especially after I had to split it with my second shooter. But after watching these two videos, I feel more confident about how to go about accurately and appropriately negotiating my price for my work.
I understand you so well. I'm in the same problem and this is the reason why I've changed a lot of things about my pricing.
Of course, I lost a lot of gigs but the freedom is liberating. The pressure that comes when I'm bogged down by these low paying gigs is so much. I even got to a point where I noticed that this was affecting the quality of my work.
Stanley Makafui same. The quality of the video video I was editing was seriously lacking, especially when the bride and groom kept wanting the results, and I felt rushed to complete it.
Sounds like you did a $8000 job for $500 bucks.
The god thing is you won't end up making this mistake again lol
Live and learn.
Chris is a genius. I have learned so much from him and I'm glad that you make videos with him that are completely meant for filmmakers.
Question: I often hear people don't want to tell me their budget and want me to give a price based on their needs. Then when I give them the price they want say it's too high and that's the end of it, or they tell me it needs to be lower. How do I overcome this so I get more jobs? :-)
For me personally when they hit me with "Just give me a price?" I usually explain to them that we need a general idea so we can cater the project to them specifically. "Usually when people tell us just give me a price, they tend to have a budget in mind but keep that close to the chest. So when someone says they want 30 videos and we give them a quote for 10k, they are off-put of the idea of working with us, even though we could change some aspects of the project. So this communication helps us make that perfect project for you within your price point so we can continue to work on this project together." Let them speak
This usually works for me, there will be people that just don't know any idea for a budget and you'll have to just ask more questions to get an idea of what they think.
Hope this helps
This is such a good question! Happens the same to me
I think Chris addressed that. Have another look.
People aren’t always ready to buy. One way to save time is just to say up front, video packages start at $xx.
The Futur wouldn't that create a low anchor that would work against you ?
this was more about "how to respect your price" as a videographer but great video bro! you're always asking the right questions!
Chris is one of the best business speakers for creatives. I’ve learned so much value from the last two episodes with him in it and damn, what powerful content. Thanks again guys! And Indy Mogul!!
thanks Corey. please check out our channel.
Really excited to be seeing Chris on the channel! I've been following the futr for half a year now and he's got some really amazing advice.
These videos have been immensely intriguing and awesome at not only helping work for yourself but the person/company trying to hire you.
ok... this collab between Chris Do and Indy could be a master class. Thank You!!!
It was really well produced. Hats off to the IM team.
This video was more helpful than skillshare video about pricing I could find...
Seriously, this video is a gem!
Tarik B and yet this was free.
The video we asked for and the video we need. Thanks for this Ted and Chris.
BEST VIDEO for any Videographer starting to take his pricing/business more seriously THANK YOU definitely helpful for me and definitely going to apply it
Thank you Chris. I've been following you for a few years and now i'm finally putting myself out there to represent myself as a business owner who can negotiate. This won't be easy, but i'm forever grateful for you knowledge and insights.
This was the single best video I've seen on valuing your worth! This was instrumental. Thank you all so much for this!
Awesome!! Thanks.
WOW Straight to my favorite folder!!!! Great work!
This was AMAZING. I’m going to rewatch. Take notes. And implement in my next calls for video and photography !
One of the most helpful videos I have EVER seen ,thank you .
Great episodes! This info and scenarios are so helpful 🙌✨
love the way dude didn't budge on his fee rate. no matter what. he said " u are paying 4 results..." that's what it is.
Oh my God!!!!! Thank you so much for this video guys! Thanks Chris!. You don’t even know how much this has benefited to me!! I needed to see & hear this. Excellent advice and approach 💯💯 - also I love ur hat 🙂 God is actually the best designer just look at how beautiful all earth and space are, sometimes I look at sunsets and valleys and rivers and they look like a beautiful painting with matching colours and everything 💯
Bravo
holy shit, this is such a good video indy, proud of you. enjoy every moment
Azam Jamal Glad to hear
@@thefutur done subscribe, you present yourself as a negotiator excellently.
THANK YOU for feeding us with this valuable knowledge TED. 🙏🙌
I love this video. I want more of this. Freelancing, work, hr per dollars. That's amazing
One of the most beautiful youTube Cross-vers I've ever witnessed. So glad Chris is translating his awesome design business knowledge for the indie film world.
B. Moye Thank you
Tanks Guys love this format! Moses and Chris talks are delightful and Chris is such a Good at negociating !
Thank you
Amazing tutorial on pricing and the conversation to have with clients. Thanks for this!
Incredible video brother! Thank you. This helps plenty
100% the best video I’ve ever seen on this topic!! 🤙🏼🤙🏼🤙🏼
I'm getting alot of energy from clients whom seem to be more in love with the event rather than results. They don't really promote or care how it comes out as long as they feel good as they do it. The attention algorithm is at an all-time high
These are brilliant. Moses has the business owner down and Chris really illustrates how to patiently sell your services. Also count the number of times the client says "just". The word that devalues everything.
"just" is part of the negotiation vocabulary to minimize the task. it's fake.
the reality
Videographer: my price is 2500$
Client: Ok, Goodbye
That's why it's great that there are tons of potential clients out there!
find one that can pay you what you're worth
Get on a zoom call like this, or better in person, and they will have a MUCH harder time ghosting you.
Another fantastic video! So valuable. Thanks Chris!
im so happy i watched this , thank you!
This was gold! Awesome video, learned alot
These episodes are frekin' GREAT !
Holy crap I am learning so much from this channel and Chris Do's channel. Thank you so much
Andrew Lee Glad to hear Andrew
great episode! learned alot ! thank you
Gold! Thanks so much for sharing!
These videos are just amazing! Super helpful. OMG, these techniques are usually paid here in Brazil!!!
This was the best video ! Full of value thank you
This is GREAT ONE!!!! EXTREMELY HELPFUL!
Yes this is the content that we need as videographer. If we have super technical skill, top notch video gear etc etc but we can't market and do negotiation it won't mean anything. This is kind of content that you should make often. We already have too many technical content about video, i think negotiation and how you market yourself is more important than that. Most client doesn't know . doesn't care about our gear
Agreed
Chris Do is the best!!! 🤘🏼
I Haven't seen videos like this on the tube - This video will help me so much Thank you Indy!
Chris Do on TheFutur have a lot like this, though they are catered more towards designers
Check out our channel.
Brilliant guys, thanks so much!
This is great! Real world advice.. Massive thank you for all of this.
Best education I have received in years
this a the one that i really wanted to see. i learned a lot
Chris is the MAN. Unrivalled in the creative business video world.
Thank you Fraser.
This is like the avengers of creatives. Love the representation and the expertise being displayed here.
Krishna Yalla Glad to hear
Great video. The videographer isn't just being a videographer here, he's designing an entire performance marketing campaign. Not sure every videographer will be able to view their content in that light though.
This is very helpful!!! thank you for this!
This Video was one of the best !!! Thank you 🔥
This is all great content. I would have changed maybe 2 questions in that lineup personally, but overall this is PHENOMENAL ways to think and look at certain questions and how to word things.
This was excellent! I am just beginning. I am sure I will experience this.
Great video! The first one was good, this one is excellent and with good explanation:D
YES! Thank you for this great piece!
Thanks for the video. Reallly helpful!
This is soo Great. Just amazing!
Great value in this video. Ive been getting a lot of requests for work recently, and this really helps frame the conversations 🙂👍
Glad to hear!!
@@indymogul would love to talk shop with yall on my video podcast. I've had john lee dumas, pat flynn, Ben leavit, marissa Romero, and many more. We should chat!
This the best kinda a content I have seen about this Topic , Thanks a lot !!
Chris Do is a great negotiator. Those collab hits
Fantastic video, thanks!
Great tip. Thank you
Chris do hell yeah!! Awesome crossover.
Simply brilliant. Thanks for sharing.
Much needed advice... very much appreciated
That was amazing, I’m a producer and musician but pretty much all of this translates
That was cool! I do really like that format, let's talk more about negotiations!
Thank you for this free knowledge
this so exploded my brain! totally changed the way I think.
bruh.... I never thought I would say this, but damn it Do, you have gotten my attention.
Not that Chris Do didn't ever have my attention, but he breaks his videos up in such a technical way (which is super useful) -- but I never saw him in action. Love his work... but I love this conversation.
Thanks everybody
Appreciate it Chris.
Very informative thank you
This Guy is A business man on top of his other skulle. Thanks guys. This is what also came to Me from the discussion. 1. The need for Stills aligned for the video. People forget That part, sadly. Stills to create A Product and video to promote it. This is my situation. Perhaps these people need to deliver this message across onto both sides. More to buy and more to sell. I am quorious to see this guys performance??? Does he work abroad???
This is THE video I needed right now. 1000👍
You guys are awesome. Thanks a lot 🙏
Thanks for this insight.
I’ve been able to get these kind of prices for weddings, but that was based off my reputation than my negotiation. But local businesses definitely don’t want to pay that much. Hopefully I can use some of these techniques to get that.
this was just brilliant for videographers, I can be a very poor sales person for even my own stuff. being a smart negotiationist and confident adds value to you in different ways
Amazing video. Thank you!
This was amazing.
This was simply Masterful! There is a psychological element to everything we do, and for you to understand that and employ it as masterfully as you did was absolutely impressive!👊🏾💥 Bro. You're a Beast at what you do. Thank you for the educational lesson.
He has the communication skills thnks for the video this was really helpful.
Chris is great, has taught me a lot at thefutur!
Tate Dominguez Thank you
You may not believe this, but I'm wrapping up a videography project right now that most people would describe as a "nightmare project." I've learned so much from the experience though, but I just wish this video had been released a few weeks ago! I love the idea of 'flat-bidding'. It got me thinking about my CODB (cost of doing business) though.
Question: while I agree that a flat price is a good way to start, how to do you scale up your pricing for a larger project? Or is it that you have project packages based on... hours worked, # of videos delivered, back-end marketing metrics, marketing spent for the campaign??
The most helpful video for videographer🔥🔥🔥🔥
so much helpful info! thank you guys!
HUGE THANKS
This is gold!!!
Wow such an outstanding video. Great communication and content.