How American Money Controls European Football
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- Опубликовано: 14 май 2024
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⏱ Timestamps
00:00 How JP Morgan and Goldman Sachs Control Football
00:52 The Business of Football
03:12 The Rise of the Big Banks
04:32 Why The Banks Love Football
05:44 How JP Morgan and Goldman Sachs Are Taking Over
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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European Football is this popular because it is "undervalued". It is pretty cheap to go to games, and it was cheap to watch the games on TV. The open structure allows everyone to play and teams to rise from minor to major leagues. It is so popular, because it is accessible to everyone.
If you try to maximize profits, fewer people can go to games and watch at home. Season passes for fans are cheap and they make the atmosphere. If you take these away, the experience for everyone involved gets worse. Football can only stay so popular if it is cheap enough to be accessible.
The banks don't care how many watches as long as they can get the most revenue from the people that are left. This is going to kill the sport in the long run. That's the reason why fans are so against these changes. A super league would destroy the basis that makes football a fan sport.
I think there are create two footfall fan profiles: global fans that are mostly focused on the big leagues/teams, supporting the big 'brand' clubs, and the local fans that support their club and consistently visit the stadium. The last group will definitely suffer for this reason yes.
+1
Succinctly put
this is a general problem with the global economy: fewer and fewer people control more and more of the economy, to the detriment of everyone except the rich - blame capitalism
and unlike American handegg ball, you know, the "football" where they don't use a ball and play mostly with hands, they don't have ad breaks every 5 minutes, literally can't stand those
You didn't mention how NFL and NBA can get more money out of broadcasting deals because of how the sports are inherently structured. In both of these games, the game is segmented into multiple phases with break time in-between, meaning more time for ad-breaks. On the other hand, in non-tournament football there's only one break time, that is the half-time. So it's inherently harder to monetize the broadcasting of football.
It's also easy when you don't have many or any rival leagues.
@@JP-je6jgYup, having a monopoly on the viewership also helps a lot.
F the American money hungry way.
Well, football nowadays have PLENTY of ads troughout the match: 1. eletronic sideline banners, 2. As many kit sponsors the leagues allow teams to have 3. Competition sponsors
4. During games half-screen ads 5. TV networks advertising their programme throughout the 90 minutes.
It's literally the way entertainment monetizes through selling ad space
@@_orodrigofernandes and even with all that it's nearly not enough to keep up with NFL and NBA.
0:11 I just wanna thank that one comedian who threw money over blatter so everyone could use that footage when talking about money and corruption in football
The thumbnail 💀
Shit had me dead 😂😂
Did KM dirty 😂
Content is so much important, American Thing's are overrated, overpriced yet best in rigging NFL, NBA
Lies again? AIA Money USD SGD
Look at Germany's new kit sponsorship and the story makes even more sense
Wait for next week's video 🤫
The new sponsorship created a little crisis here in Germany.
@@hwsjshxhsj understandably
what?
@@laujack24 WHAT?
Still much better than in the USA where most stadiums are built by the public (via taxes) by threatening to leave the city/state.
Even the worst American Pro teams are still profitable
@@youcantalwaysgetwhatyouwan6687 because leagues in the US are set up as businesses. Teams in the US are treated like billionaire's playthings. Changes are made depending on what will benefit the owners most. I mean ffs, in the NFL, the owners lift the Superbowl trophy, like wtf is that about?
@@JP-je6jg
Well. It proves to be effective right?
USA Sports Leagues are out earning the Big 5 Football Leagues because of
1.) No relegation and No Promotion (aka. Closed Leagues)
Investors and fans are confident that their horrible teams can compete again within 3 years
2.) Salary Caps, Wealthy teams can't spend too much money on top Players, The best players will sign in struggling US Team but a top football players like Kylian Mbappe will never sign a struggling football team, imagine you're a world class player and you might end up playing in 2nd division
3.) the Leagues scouts the young talents, not the Teams
4.) Top Young Talents went to the horrible teams, in Europe. Young African and Latin American talents will always went to top teams in Europe
@@youcantalwaysgetwhatyouwan6687no promotion or relegation, wheres the fun
@@youcantalwaysgetwhatyouwan6687 if making money is your priority yes, sure. US sports does really well. Doesn't make them more popular though does it? In terms of popularity and viewership, football decimates any American sport.
1. Who is sport for? Fans or to make billionaires richer? Who gives a toss what 'investors' feel safe in. NFL teams literally tank, it's sickening. They get rewarded for being bad. What a product that puts on the field 😂, 2 bad teams trying to out lose each other. Promotion and relegation allow meritocracy, if teams aren't good, they get relegated. I think it's only American sports that find that an odd idea.
2. Well can you imagine Mahomes going to the Panthers? Even with a salary cap, good players who want to win don't play for bad teams. The whole patriots dynasty was built on Brady and other players taking team friendly deals to chase a ring. Hardly the spirit of the salary cap is it. Also, doesn't it just strike you that a load of rich people decided they wanted to keep costs down, so made sure each team couldn't spend more than an agreed amount? I doubt that ever went into their considerations. It was only ever about 'competition'.
3. Erm no...teams still scout players. You think they don't scout before drafts?
4. I have no idea what you are saying there, if you want to rephrase it an get back to me thank! 😁.
Shit like this is why the Bundesliga is as important as it is. The only top 5 league still holding out against this stuff. It's unfortunate that rather than getting appreciation for it, fans (of the Premier League especially) will keep calling it a farmer's league despite never even watching a single game, only looking at the end of season table (when in reality, the Bundesliga is one of the most exciting leagues to watch due to the strong mid-table). I'm glad the investor deal regarding TV rights fell through after the fan protests over here - we don't need that kind of stuff here. The banks can keep their money and shove it up their asses for all I care, even if that means that there's a chance we might drop out of the top 5 leagues in the future (on paper, anyways).
American owners haven’t gotten to Germany yet probably for this reason.
No Chance for them how it looks is heavy to get Bundesliga @@gbalph4
Football is popular due to it's simplicity as a sport.
All you need is a ball and some space (Even if it's small).
No wonder it is so popular even in developing continents like Asia, South America, etc.
Football is the best and the most entertaining sport in the world ⚽️ ❤
Could say the same about basketball?
@@chris.48 basketball you need a hoop though. Not everyone can afford. In football you can use a pair of socks as a goalpost if you're that poor and lacking. This simplicity is why it's the most popular sport
@@chris.48 basketball is limited because you have to be a giant to compete , not in football
@@denzela5539 true I guess. But you can play basketball with hoops 🤣🤣(jk lol)
Very interesting video. It is not just American Money, you'd be surprised the amount of European Banks involved in the football finance market. Just to name a few you have, Shawbrook (United Kingdom), Aldermore (United Kingdom), IBB (Germany), Banca Sistema (Italy), and Santander (Spain). There are others like Macquarie (Australia) which do business in both Europe and UK. There are also debt funds which operate internationally. The two most renowned i'd say are MSD Capital and Ares.
ING of the Netherlands too.
@@victorsamsung2921 good shout
Basically private equity farms
Respect for Bundesliga and it's fan culture 👏
Football is so popular, everyone wants to be a footballer.
The way to end inflation is to end the counterfeiting.
Money creation without product creation is inflation.
Make investments to survive.
What are you talking about and how could this be explained?can someone please explain
I'm really confused, especially in market analysis, how are people using trading with them?
Trading with an expert is really beneficial. This will help you not to lose your money in the trading market.
How does this crypto stuff really works and how do I make I make good profit from it? I'm willing to invest in it but I need guidance so I don't lose out
Do you have any idea of any good broker/trader I can start with that's trust worthy?
That information and enjoyment you get and the editing montage is insane keep going guys😍👏👏👏❤️
Really glad you enjoyed it 🤝
Your research on another level brother
Athletic interest is the most undervalued channel on RUclips. The analysis and commentary is always top notch and on point. ❤
That's very generous, thank you! 🙏
Love how you give an indepth analysis in such a simplicity.
Thanks! That's always the aim! 🙂
You never miss with this amazing content...Big slaute to you man
Thanks a lot! 😀
Love your content and businesswise sports stories, always waiting for new videos.
Thanks for being with us! 🙂
Wow! This is insightful! Thank you Athletic Interest
You're very welcome! 😀
it´s just too much money involved it´s not the football it was 20-30 years ago and that breaks my heart
They should keep American investors away otherwise they will bring ton of commercials, fat burgers and God's know what! Sports culture would be gone!
@ussamanayyer1904 these clubs will go bankrupt without capital injection
@@ussamanayyer1904There banks from all over the world getting involved in football not just the US lmao
Give this man a diamond play button already 🔥
Must be in the post ✉️ 😄
Money = Success? Tell that to Chelsea, PSG & United 🤣
i mean, psg as of now is dominating ligue 1, something that didnt happen 15 years ago and yeah united is a failure but you are thinking like a fish with the chelsea example.
Chelsea is not gonna do well next year but what about 5 years from now? what about 10? its all for the future, get the best young talents and build for the future, as of now is a failure but thats because the plan they have is not short term.
@@Losabias111 Chelsea is set for FFP punishment on June 30th which will degrade them more. Dominating Ligue 1 is completely insignificant. Even Lyon dominated better than PSG without big money.
@@spark556 Damn, no offense but your view of it is very narrow, psg were nothing on ligue 1 15 years ago, now the goal is the ucl and think about it, they have been improving from time to time, 10 years ago they wouldnt even get past quarter finals, as of now they have reached a final, something that would have never happened without their oil money, did they win the ucl? no, are they in a better position to do so? YES, thats kinda the whole point.
And the Chelsea thing wont affect them as much, they already bought several players and considering they will prolly go for Osimehn its not a big deal.
@@Losabias111thank you for this, the guy doesn’t have a clue
big money means big players , big coaches , big stadium etc means succes , PSG reaching UCL final , dominating ligue 1
Just another reason why all football clubs should be majority owned by their fans.
Barcelona and Real Madrid are majority owned by their fans. So that doesn’t help your statement
@@letsdoitforjohnny5066 It does, actually. Although I did not necessarily mean the socios model either.
@JG-MV it's not about how much money they have, it's about who gets to decide.
No
I couldn’t agree more. But now everything is ruined with capitalism . No more honor
funny people always say "dark finance firm money" when those money are actually circulating on players contracts and football financing🤣🤣
How is that contradicting ?
turn european football tv and marketing into american football tv and marketing, imagine how much money can be made from that.
Globalization Thats all i wanna say. Also the editing quality is unparalleled and keeps getting better with each video. Hope you cross 1 Million by the end of the year.
3:18 To put that into context, that's more than 2 football fields stacked on each other.
Quality❤️
Interesting piece 🫡
Really glad you thought so! 🫡
I hope esports takes note. It will take us time to reach this.
Thanks you 🐐🐐
Thank YOU 😉
As a longtime stocks/commodities investor and engineer, this was a good video. Thumbs up given
Should really include if those old numbers are adjusted for inflation. If they aren't they should be! Difference would still be huge I suppose
"This guy buying Chelsea" was personal 💀
Imagine all leagues would have decided to stay independent.
The moment the prem decided that every club was for sale, the magic was gone and they gave the reigns to the U.S.
At least the Bundesliga still has dignity.
If you talk about sport deals, don’t forget to mention Raine Group and Tifosy.
I Love these videos of athletic interest where he discusses about football business, a request on the business strategy of the Indian Premier League would be a wonderful topic to discuss as its a growing business in the indian subcontinent and across the world..
Thanks for the suggestion! 🙂
Please make a video about the German national team that they switched kit sponsors from Adidas to Nike. Please❤❤❤
Love your content.
lol
Thanks, Paul! And we always appreciate suggestions!
Make a video on barca financial situation and how they are going on and how they will out from financial
trouble.
My favourite sport hurling is an amateur sport and it fills 80,000 seat Stadium in Ireland
Great video
Great comment 😉
@@AthleticInterest Great channel
I want to thank my parents and every hoster of streaming services showing football on the internet, free of charge! ❤
Absolutely outstanding video. The actual narrative of European sport and its deal with the devil...
Bayer Leverkusen shows money isn't everything and a good coach can transform an average team into a great one.
We knew the Super League was an absolute joke of an idea. This reinforces that fact. Football must now do everything it can to make sure that idea fails and fails badly.
As an long time American Man U fan I love it 😂
I have a different prediction. The interest in the sport has peaked and more and more people are attracted to other sports.
You couldn't be more wrong, it's at an all time peak, as it has been every year for the last 200 years and will for the next 200
America likes soccer now. In a sense we have culturally exchanged games, our sports have made it to Europe and vice versa.
Wow! Interesting.
That Mpabbe thumbnail though🥴
JP Morgan and Goldman? yeah now it all makes sense.
Most successful banks in the world
Love your vids!
Thank you! 😀
But here is the thing. Uefa stopped the “long” contracts. Clubs can sign players to 10 year contracts but the offset of transfer fee is only up to 5 years. So it makes no sense to give an 8 or 9 year contract now
The more you spend the more points you get. Well, boehly is banging his head against the wall in a fit of anger
Maybe saturation in the game is the cause and you cant correlate en clasico which can be played around 5 times a year to the superbowl
The thumbnails is crazy
Crazy good. That guy is a major sellout
Please the names of the backgrounds songs
The guy from thumbnail is interesting. Is that old mbappe? Or is that young perez? You cant tell
Transfer market cap reached a whole new level when PSG hired Neymar from Barcelona for 220M, that was a bold move at the time.
That actually makes sense
TV Rights are undervalued. Fuck's sake. It's 120€ per month to see all football in Spain.
Great content pice and entertaining journalism! Well done team @AthleticInterest #AthleticInterest
Thanks, Mario! 😉
I am leaving this comment here so that after some hours, days, weeks, months or years when someone likes or comment on it, I will be reminded to watch this video again
How about 2 minutes lol
😂@@imcalculate9
@@FootRJ2525 i wasn't gonna pass up on this opportunity
@@imcalculate9 it's still a great reminder 😊
@@imcalculate9 🤭
Video on ipl is appreciated
So you’re saying if I want to be apart of this I should invest in JPM or G.S. ?
Immediate like for using the correct European Super League logo even though everybody else doesn't want to use it so they don't draw unwanted attention
People keep acting like the current system ran by UEFA is any better than the SuperLeague. The game has be BOUGHT YEARS AGO. At this point its either the SuperLeague or let Oil Money continue to take over. I'll take the SuperLeague. Spare me your "football is for the fans" cries as you give all of your money to UEFA corporate crooks
Superbe ❤
Thank you! 😉
Lo único malo de estos videos es que tenemos que esperar por el siguiente.
Dear Athletic Interest, when will you make a video about Saudi League and what's behind it?
how are they earning the 170K? or did I miss it?
What about the Oil states. ?
3:00 not Chelsea
Our Fan culture is unipe!! Proud of the Bundesliga 🇩🇪🇩🇪🇩🇪🇩🇪🇩🇪🇩🇪
Makes sense why football has been so oversaturated for a decent year oe 2
Maybe yes but football has many interruptions where there's time for advertisements. The super bowl also goes longer (average 3h 12m) This extra ad time makes it more valuable for people buying the rights.
There's about 50 minutes alone for advertisements.
@@beimircc6434 The same people playing FUT and buying tons of merchandise are the same people who complain about the monetization of the game.
Unfortunately i can see a Champions League Final being played in American Soil with FIFA being so easily influenced by $$
Well the champions League is UEFA, but they are just as bad. It defo could. The premier League tried to play a 39th game a season around the world in the late 00's. It didn't go down well with fans, players or associated people. I think most average European fans are just resistant to this constant need to make money. Fans do not want an American or Saudi or whatever final.
Relevant Sports group sued USSF (United States Soccer Federation), and FIFA on the grounds they refused to allow a foreign league cup match in the US. The courts agreed with them. Part of the agreement is FIFA would be left out of the case against USSF. With that happening you might get to see US hosting foreign league matches and FIFA won’t intervene.
An American champions league final would be the biggest one in history
@@Christianreacts yes because us Europeans really do struggle to host the world's biggest annual sports match.
fans will have to organise if they want to save the sport of the many
Explain the 140k euro per goal in La Liga pls
They own a portion of the TV rights. So on average each goal nets them that amount of money
@@Michallote I'm sure that's the logic behind it, but his use of the number feels a little sensationalist because the act of scoring a single goal isn't directly related to their TV earnings. He could have said that they earn of average of X for each game that is played, or each time a player takes a breath, or each time the commentator says the word "kick."
This has been the least accurate video of this channel… because nor Goldman Sachs nor JP morgan are involved in LaLiga deal and JP morgan acted as main banker for the Superliga project, which has not started as of now
All sensationalism just for the clicks 😢
@@aitorlopete3913Goldman Sachs backed the CVC deal with LaLiga with 850 million and they acted as global coordinator of the tranches. So I'd they say were involved :).
@@AthleticInterest but that would be financial backing; aka, a loan. They do not benefit and have no direct interest whether la liga tv rights gets an upward valuation; their interest is that CVC pays the loan back and in that they get a load amount of fees for advising and coordinating. Their interest is that they get called back for similar transactions, but no direct benefit if in La Liga the teams score 1.000 or 6.000 goals per season.
American football has 5 comercial breaks per game I wouldn't be suprised they try to split football into 3 - 30 min sections instead of current 2 - 45 min also new leagues by combining some of the smaller ones.
The day isn’t far when Meta posts a Live status of the entire football match on WhatsApp which by default comes at the top of the status section
I would say like Busta : Arab Money 🎶
The superleague failed ??
I didn't know !
You always have great topics that you oversimplify which felt great at first since everyone is able to understand them but since you're the only one covering these themes I feel your words take another level of importance. You should be more careful about what you write.
Football is not undervalued. It has a lot of value but they are just not making as much money as they could. I think the game the players and the fans should be the profitors not the banks and investors.
Man i noticed thus is going sadder and sadder
"Money = Success"
Chelsea: Hold my beer
PSG 🤡🤡
can u share the study for me?
its not all about the money, we just want to see some decent football played with less injuries
money = success, we hear that all the time here in old trafford, nothing happen lmao
"The more the clubs spends, the more points they get in the league"
Oh imagine how impactful this stat would be without Manchester United
An Chelsea 😂😂
It was all about that UNDER VALUED idea woke up call.... Should have they believed it in the first place!!!?!😮🤔
I wonder if there is not some kind of conflict of interest when banks are directly involved in multiple sides of a business deal.
I know in the EU there are competition laws. At some point these banks and investment groups would surely breach those rules as they own parts of so many businesses
As a city fan since the early 2007s, I like how most people with a low knowledge and awareness of the world and whats going on always just blames Man City for oil money and stuffs, when the whole world of football right now is being managed by big shot companies. They assume as if their clubs are completely "clean" as well in terms of business and monopoly. Clearly you need money to fucking buy talent, develop proper utilities and many more, doesnt matter what type of money is being used, we need it to expand a club
Football generates a million dollar profit. You see how thousands and thousands of people spend millions on sports annually.
Have you ever heard of "cantera"?
hahaha. thats why never ever subscribe to cable tv just to watch football! so many alternative sources. hahaha
Football is sooo big...it invokes conspiracy theories
So many fixed matches nowadays because of strong bets
I think what was lost in this video is the fact that at least until now the american banks really only hold a stake in the premier league and la liga, the other three big leagues are independant as far i know and the german bundesliga has basiclly just decided to stay independant forever......
As the American money goes into the players' pockets, the club power decreases
Not German football :)
Its cheaper to watch football in any other place than the US
Because of this, pedri played 70 games in one year. They are not robot
"The more money the club spends, the more points they get in the league."
-Probably by Todd Boehly