Why Adidas Lost Germany

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  • Опубликовано: 26 сен 2024

Комментарии • 1 тыс.

  • @alexbarber3310
    @alexbarber3310 5 месяцев назад +3091

    Because they decided to just do it.

    • @ashishkandpal7107
      @ashishkandpal7107 5 месяцев назад +10

      Hahahahhahq ...god one mate

    • @W-W-W-616
      @W-W-W-616 5 месяцев назад +15

      That sounds familiar. 🤣where have I heard that?

    • @Nooroodin84
      @Nooroodin84 5 месяцев назад +4

      Yup

    • @bharasiva96
      @bharasiva96 5 месяцев назад +3

      Good one haha

    • @gibsonawuku2710
      @gibsonawuku2710 5 месяцев назад +8

      After all impossible is nothing

  • @IAmConorr
    @IAmConorr 5 месяцев назад +2224

    lol imagine being the account manager at Adidas having to go into a board meeting saying you’ve just lost the German National team 😬

    • @davidshi123
      @davidshi123 5 месяцев назад +240

      Executives initial reaction anger, shouting "How?". Guy goes "Sir, Nike offered double" and then just silence in the boardroom.

    • @BoliveiraNTPW
      @BoliveiraNTPW 5 месяцев назад +53

      Probably we will see Adidas giving more money to some national teams, maybe even clubs. Idk if they can afford losing another big name.

    • @BabalungaTV
      @BabalungaTV 5 месяцев назад +86

      account manager doesn’t negotiate deals like this, CEO for sure sat at the table himself

    • @liamo8932
      @liamo8932 5 месяцев назад +20

      De National Man Shafted

    • @Soopersil3ntassasin
      @Soopersil3ntassasin 5 месяцев назад

      They certainly agreed to it…

  • @JR-ut2ne
    @JR-ut2ne 5 месяцев назад +1006

    I understand why the DFB choose Nike given the much better offer. However as a German I think it’s quite sad that we have two of the three biggest sports apparel manufacturers in our country and yet our most important national team is going to be supplied by an American company. Let’s hope Adidas or Puma will have a better offer in 2034.

    • @victorsamsung2921
      @victorsamsung2921 5 месяцев назад +78

      _"However as a German I think it’s quite sad that we have two of the three biggest sports apparel manufacturers in our country and yet our most important national team is going to be supplied by an American company."_
      It is bittersweet irony, but also an example that shows the post-1989 reality in Germany, which has been this increasing colonization by American corporatism and consumerism taking over the country.

    • @JR-ut2ne
      @JR-ut2ne 5 месяцев назад +63

      @@victorsamsung2921 Nah it’s not that deep. Nike made a much better offer and the DFB went for it. Apparently Adidas took the contract for granted so they didn’t really try hard enough.

    • @markmeloni2388
      @markmeloni2388 5 месяцев назад +16

      @@JR-ut2ne Nike only paid this much, because its Germany. The Nationalteam is at the lowest right now, Volkswagen right now pays 28 Millionen per Year, but because of the poor results the only want to pay 20 Millionen in the new Contract.

    • @intenzityd3181
      @intenzityd3181 5 месяцев назад

      @@victorsamsung2921 Germany has been a vassal of America and international jewry since 1945. It hasn't had a shred of patriotism in almost 100 years. I mean officially there does not even exist a "German people" according to your own government 🤣 how can you have patriotism when you don't even have a people? Wake up Germans your problems go deeper than a football kit. Your are occupied by a satanic force that has been trying to destroy you for over 100 years.

    • @Lindblow
      @Lindblow 5 месяцев назад +31

      @@JR-ut2ne It kind of is that deep as this was a historical partnership, Adi Dassler used to be part of the national teams crew during WC/EC's, it's a relationship unmathed in the sports world, so it really is not just another business deal. Also Nike are paying way more than what that contract is worth, it's a move to strike Adidas right in their heart

  • @alexanderchronos8694
    @alexanderchronos8694 5 месяцев назад +619

    As a German fan, Germany football shirts without the adidas logo is really unthinkable. It was just there, for ever, but not now, not anymore.

    • @its3amagain.
      @its3amagain. 5 месяцев назад +44

      as a kid I thought the adidas logo, the three stripes, stands actually for black red gold and that the german flag and adidas logo do mean the same thing xD

    • @AthleticInterest
      @AthleticInterest  5 месяцев назад +21

      It's definitely going to be different!

    • @Napoleon-xp3sm
      @Napoleon-xp3sm 5 месяцев назад +2

      As an American, at least you guys still have cheap Russian gas to fuel your manufacturing.....

    • @Napoleon-xp3sm
      @Napoleon-xp3sm 5 месяцев назад

      @@inkognito9117 Don't use any LNG we are shipping over there as well, be smart like Merkel.

    • @inkognito9117
      @inkognito9117 5 месяцев назад

      @@Napoleon-xp3sm USA logic.American logic.Don't buy Russian gas.Answer no, yours is too expensive. urkaine war boom.hey Germany now you have to buy ours, we told you right away or the USA and their games.you suffer without noticing and they want to introduce the same crap to us.I don't like Merkel, she distributed my money around the world with a watering can. But she was right about Putin. But she never understood that you can't be a sheep if you play with wolves. You have wrung the necks of the Russians and now they are freaking out from .everything as usual .but that doesn't end well for all of us.the usa reminds me of the uk empire, the boys don't know when it's over either.Putin is not stupid, he knows why the USSR fell and he didn't want the same thing twice.But I'm sure you know what your country is doing to the world.

  • @Gbiese
    @Gbiese 5 месяцев назад +1152

    “After all, Germany has some experience with reunions.”
    Poetic and funny all at once. Well done 😂

    • @yez_20
      @yez_20 5 месяцев назад +11

      Was looking for this comment. Brilliant writing.

    • @leeking6939
      @leeking6939 5 месяцев назад +6

      That was a violation 😂

    • @AN-filmandmusic
      @AN-filmandmusic 5 месяцев назад

      Context?

    • @Gbiese
      @Gbiese 5 месяцев назад +4

      @@AN-filmandmusic Going to assume you’re trolling cos there’s no way you don’t know about the Berlin wall.

    • @lTha208l
      @lTha208l 5 месяцев назад

      @@Gbiesehe’s probably a tik tok kid

  • @sharkr3283
    @sharkr3283 5 месяцев назад +417

    Adidas also sponsors entire MLS in the USA btw.

    • @azrrrrrrrr
      @azrrrrrrrr 5 месяцев назад +129

      I mean literally nonody gives a f about mls

    • @keystone6162
      @keystone6162 5 месяцев назад +100

      ​@@azrrrrrrrryou can't wait until someone does to invest buddy.
      That's a rookie mistake.
      MLS is growing, they have recognized the potential and invested accordingly.

    • @azrrrrrrrr
      @azrrrrrrrr 5 месяцев назад +13

      @keystone6162 they are growing cause of messi this year. In year or 2 they will go down to normal numbers.

    • @ktbmk
      @ktbmk 5 месяцев назад +14

      @@keystone6162 it is not. Only Inter Miami is growing, the other clubs didnt buy any stars

    • @ktbmk
      @ktbmk 5 месяцев назад +11

      @@azrrrrrrrr yeah only 1 club doing things wont work. Unlike Saudi who got half the league buying stars

  • @chanendlerbong
    @chanendlerbong 5 месяцев назад +510

    They divorced after 75 years
    Damn...

    • @Y7D
      @Y7D 5 месяцев назад +26

      They simply upgraded to the richer spouse 😂

    • @achi8271
      @achi8271 5 месяцев назад +3

      @@Y7D 🤣🤣😂😂🤣🤣if only all divorces was like that! after 75 years of marriage damn!

    • @LilAnchovy.3072
      @LilAnchovy.3072 5 месяцев назад +4

      It’s not even 75 years to be honest… I mean they had their football boots modified by Adolf Dassler for the 1954 World Cup and wore Adidas tracksuits in the following tournaments (still with jerseys from a different brand underneath), but the first Adidas jersey was worn only in 1980, much more recent. So idk where all the fuss about „75 year partnership“ is coming from, but it’s just not true lol

  • @jszn1
    @jszn1 5 месяцев назад +69

    As a german who loves football my jaw dropped to the floor when I saw this in the news

    • @Napoleon-xp3sm
      @Napoleon-xp3sm 5 месяцев назад

      What are your thoughts on importing American LNG and moving your manufacturing to the US?

    • @Janoip
      @Janoip 4 месяца назад

      @@Napoleon-xp3sm LNG good as transition but Us is only one of the suppliers other with big share are Quatar, Nigeria & near Israel/Egypt + more from pipes out of Aserbaijan & Kazahstan plans a new pipeline outside of russia to supply europe+
      Also its just transiotion time to other renewable energy that already makes most of germany energy mix and rising, will take time but the develpment is going
      other, manufacturing isnt really mothing as even the statistics show not a big enough share to really care + better otehr option if they have to but since prices for energy got down & continue to do it ¯\_(ツ)_/¯

    • @muratferguson4534
      @muratferguson4534 Месяц назад

      I will buy no NIKE jersey anyway. I rather buy some old Adidas jerseys... I think i will buy the current one twice

  • @bobakiddo
    @bobakiddo 5 месяцев назад +390

    Ferrari is longer in F1 and maybe more known but Red Bull is still a good example

    • @IMDBeast
      @IMDBeast 5 месяцев назад +26

      So is McLaren

    • @yannick245
      @yannick245 5 месяцев назад +57

      ​@@IMDBeastIndeed! Or Williams.
      How young do you have to be to associate F1 with Red Bull at the first thought.
      When I started watching F1, the drink didn't even exist.

    • @johnwick7583
      @johnwick7583 5 месяцев назад +4

      @@yannick245 as a gen z i recently started viewing F1 and i would see red bull everywhere but not so much ferrari as i had to look into it more to see if ferrari was even in f1

    • @jondoe1571
      @jondoe1571 5 месяцев назад +11

      @@johnwick7583but I’m positive you knew about Ferrari before you heard of F1 and RB

    • @johnwick7583
      @johnwick7583 5 месяцев назад

      @@jondoe1571 lol no. i saw red bull first and then i saw F1. but im saying that i knew about red bull and f1 parternship before i realized that ferrari was also in F1. obviously i knew ferrari first becuase of their hypercars I just didnt know they were in F1

  • @peterlustig9682
    @peterlustig9682 5 месяцев назад +391

    Me as a German, I’m salty on the DFB and will not buy a Nike-Germany Kit

    • @manueldeubler1127
      @manueldeubler1127 5 месяцев назад +72

      Don't be salty about the DFB. Adidas really did not put in any effort in extending the contract. They new what was coming. Still I can understand your choice. I won't buy a jersey, too.

    • @Ananas-280
      @Ananas-280 5 месяцев назад

      Exactly ​@@manueldeubler1127
      our fans and public kinda bother me, they refuse any development or renewal plans and just want to be stuck in the same place forever while other countries move forward
      Like i seriously don't get it, if you love your club wouldn't you support decisions that improve the national team and your club? Or you just rather the national team and club just go bankrupt just to keep your "traditions"
      Honestly man our public is just soo backward it's laughable, and I'm not talking only about this brand subject but overall they just don't want spend even 2 more pounds on the tickets, that's for them more tragic than seeing the club go from 2nd to 15th in just 3 years or see us...the German national team become such a punching bag but its all good we have our "traditions" to cope with

    • @ktbmk
      @ktbmk 5 месяцев назад +48

      tell Adidas to pay their country more instead of on other countries

    • @thebateman761
      @thebateman761 5 месяцев назад +53

      Nike kits are trash even if you ignore this fiasco

    • @emelmanu11
      @emelmanu11 5 месяцев назад

      ​@martinketchum which other country is adidas paying more money to ?

  • @JayThandi
    @JayThandi 5 месяцев назад +58

    LFC fan here - adidas make better football kits than Nike. So do warrior and NB.
    Nike’s kits are usually poorly designed and significantly more expensive which makes it hard for ordinary fans to buy.

    • @harithdanial141
      @harithdanial141 5 месяцев назад +5

      Liverpool and Chelsea Adidas is banger. It's strange back then Manchester United is associated with Nike + aig/Vodafone, Liverpool is Adidas + standard chartered and Chelsea Adidas + Samsung. Now it's become opposite 😮

    • @georgiosioannispappas
      @georgiosioannispappas 5 месяцев назад +2

      And now Liverpool are back to Adidas

    • @lzh4950
      @lzh4950 5 месяцев назад +1

      In China there's another shoe-maker called Warrior (回力) too (though they make mainly training shoes for Chinese martial arts) so some people in Asia got excited thinking that they were making Liverpool's jerseys too

    • @bcerd007
      @bcerd007 4 месяца назад

      The quality of Nike’s kits are definitely better though, maybe not visually but functionality it’s not even close

    • @benzo___
      @benzo___ 3 месяца назад +1

      ​@@bcerd007 ehhh no lol

  • @golden_boundaries
    @golden_boundaries 5 месяцев назад +105

    Germany jersey without adidas is sacrilegious. Man, thry made some insane bangers. I hope they go back to adidas

    • @harithdanial141
      @harithdanial141 5 месяцев назад +9

      It's should be Puma if not Adidas. You can accept if England changed umbro to Nike, but when you had both Adidas and puma which one is giant roots of football and top two brand and one is rising, it's definitely bad things

    • @batuksri
      @batuksri 5 месяцев назад

      No Adidas sacrilegious?
      They wore Erima in the seventies.
      No stripes at all.

    • @hdogg00
      @hdogg00 5 месяцев назад

      Some bangers for sure. But they've gone out with a TERRIBLE kit. 👎👎

    • @Janoip
      @Janoip 4 месяца назад

      I mean atleast this year most germans will wear the Check 24 Jersey from Puma that is free as marketing

    • @NoCluYT
      @NoCluYT 2 месяца назад

      @@batuksri Erima is a German brand, so it's not really that big of a deal. If they switched to Puma, nobody would make a fuss as it's also a German brand made by the brother of Adidas' founder.

  • @ianmaurer8191
    @ianmaurer8191 5 месяцев назад +87

    I'm supprised that no one is mentioning that Nike is positioned very well to become a monopoly in the sports ware space, and that outcome will definitely not be positive for the fans or the teams, and organisations that they sign contracts with. We can already see the ways in which Nike has used their position to dilute and damage the images of sports teams and leagues in the US. The abysmal NBA jurseys for example, which are poor quality and suffer from frequent tears, and where they have flooded the market with so many alternate and anniversary jerseys. I hope that we can all see and notice the ways in which Nike has already begun cutting corners and that they will only do so more agrresively once they control even more of the market.

    • @swagatpatra2139
      @swagatpatra2139 5 месяцев назад +2

      Then small, better brands like New Balance and Under Armour will come up. Don't worry.

    • @dimitar297
      @dimitar297 5 месяцев назад +5

      Don't forget Nike taught us all a valuable lesson when they persistently implied the majority of us are racists.

    • @oldskoolmusicnostalgia
      @oldskoolmusicnostalgia 5 месяцев назад

      ​@@swagatpatra2139that's the worry, these are great brands but they can't compete with the biggest ones. NB produced some great Liverpool kits but couldn't keep up with Nike's offer. Kappa made stunning kits for Italy and eventually lost the deal to Puma.

    • @ronbrown7941
      @ronbrown7941 5 месяцев назад

      Nike make good looking jerseys. They outsource the jerseys to the jersey makers(Fanactics). Fanatics have ruined the Jersey making industry

    • @rexcolt9742
      @rexcolt9742 4 месяца назад +1

      ​@@swagatpatra2139
      Those are NOT _better_
      What a clown
      😂🤣😂🤣😂🤣😂🤣

  • @mjngp
    @mjngp 5 месяцев назад +125

    It was shocking to imagine German national team without Adidas kit even for a non German like myself ( I'm South African) atleast if it was Pumas it was going to be understandable it also a German sports brand
    But nonetheless Nike is about to lose France, Brazil,Portugal and Barcelona so here's an opening for Adidas

    • @Jbkeditz
      @Jbkeditz 5 месяцев назад +8

      I'm also South African
      I don't think Adidas will suit Barça
      Puma will

    • @TheJoEmAgIC12
      @TheJoEmAgIC12 5 месяцев назад +19

      Barca and Adidas is like Nike and Germany. But Brazil, France X Adidas is gold for adidas.

    • @jaccpot
      @jaccpot 5 месяцев назад +2

      Why is Brazil leaving nike

    • @Juzproo
      @Juzproo 5 месяцев назад

      Ikr when I saw the title I assumed they switched to Puma, but woah it’s Nike.

    • @jacaredosvudu1638
      @jacaredosvudu1638 5 месяцев назад

      Its easier for the CBF to cease to exist than Nike to left them

  • @ЯниКостовЯнев
    @ЯниКостовЯнев 5 месяцев назад +29

    I hope the DFB returns to Adidas or goes to Puma in 2034. These trends (replacing our European products - cars, clothes, parfumes, machines with American and Chinese ones) should stop if we want to have adequate economic growth and stability!

    • @Napoleon-xp3sm
      @Napoleon-xp3sm 5 месяцев назад

      Won't Germany have bigger problems come the end of this decade than what shirt 11 dandies are wearing? Where are you guys going to get your cheap energy now that German politicians are no longer colluding with Putin?

    • @JeanClaudeCOCO
      @JeanClaudeCOCO 5 месяцев назад +2

      Then pay for it. This is not anything new, Adidas got away with not paying market rate for so long, they almost lost the German team in the early 2000’s. Should have been prepared for a battle like this. Unless they don’t have the money, which is apparently the case.

  • @revilho
    @revilho 5 месяцев назад +147

    "F1 and RedBull" oh come on 😩

    • @victorp4083
      @victorp4083 5 месяцев назад +33

      F1 and Marlboro xD

    • @JJJinez
      @JJJinez 4 месяца назад +10

      Thought exactly the same lol more like F1 and Ferrari

    • @han6061
      @han6061 3 месяца назад

      Yea...

  • @jonpetter8921
    @jonpetter8921 5 месяцев назад +46

    This channel obviously has love for Nike.
    About Germany switching to Nike, it s Business, simple as that.

    • @peterweiss123
      @peterweiss123 5 месяцев назад +6

      you're right there...and that's the problem...It's just about money and we german /european fans should have found a compromise or fought against it, but the Premier League just looked too good as a money machine that many other leagues and clubs couldn't withstand! But yeah, we germans have to find a way to accept regional, non-autocratic, non-political sponsors as money-donors unlike many top-clubs and unlike the premier league aso! Greetings

  • @rudi5062
    @rudi5062 5 месяцев назад +56

    as a german i think its very sad that we sacreificed that tradition.

    • @StillAwesome21
      @StillAwesome21 5 месяцев назад +13

      If another company offered to double your salary, you would atleast consider it lol. Highly doubt that the nike deal is sooo different from the adidas one, the DFB went with the money. It's basic math.

    • @rudi5062
      @rudi5062 5 месяцев назад +5

      @@StillAwesome21 the thing is that they didnt even give adidas a chance to give them a better offer. They could've said to adidas: "Hey we have this offer from nice. Do you have a better or nearly same one?" But they didnt.

    • @samuelmahesa8045
      @samuelmahesa8045 5 месяцев назад +8

      @@rudi5062 and how do you know that?

    • @rudi5062
      @rudi5062 5 месяцев назад +3

      @@samuelmahesa8045 do you know your scources?

    • @Napoleon-xp3sm
      @Napoleon-xp3sm 5 месяцев назад

      As an American I think it is funny how much Germany has invested in solar giving your solar index is similar to Juneau Alaska.

  • @mountaindew3201
    @mountaindew3201 5 месяцев назад +147

    Fun fact, adidas wasn’t even notified about the DFB until it made it to the news that they’d ditch adidas for Nike

    • @atty.fernandog.madarcos8724
      @atty.fernandog.madarcos8724 5 месяцев назад +12

      Thats not even remotely true. Adidas wud have known that info way before nike wud have the slightest hint they won the deal 😂😆

    • @vik303
      @vik303 5 месяцев назад

      that's absolutely not true adidas told dfb they could only give them 50m a year

    • @mountaindew3201
      @mountaindew3201 5 месяцев назад +5

      @@vik303 It’s true what I said Adidas had introduced to new kits for 2024 and that same week three days later the DFB stabs them in the back

    • @POONANI-m2r
      @POONANI-m2r 5 месяцев назад +1

      @@mountaindew3201i was there actually its not true

    • @mountaindew3201
      @mountaindew3201 5 месяцев назад +3

      @@POONANI-m2r u weren’t there. They adidas released a statement

  • @SN27671
    @SN27671 5 месяцев назад +112

    „Three more world cups followed in adidas shirts“ That is not true. The 75 years partnership refers to the shoes. Until 1963 leuze was supplying the kits then umbro. Erima was supplying the kits for the world cup 74 and 78 while adidas gave them jackets shoes…, but adidas bought erima in 1976. The stripes and logo are only on the shirts since 80s.
    Its because of that common misconception that the whole thing was such a big deal in tbe first place.

    • @AthleticInterest
      @AthleticInterest  5 месяцев назад +44

      You are right, would have been better to say "three more world cups followed with Adidas as a partner". Thanks for the correction :)

    • @mrwest_1
      @mrwest_1 5 месяцев назад +6

      Before the 1980s, Adidas was not the official kit supplier for World Cup teams. Teams like West Germany wore Adidas shoes and had Adidas as a sponsor, but other companies supplied the kits.
      In the 1970s, Adidas acquired Erima, which supplied kits for the World Cup before Adidas branding became prominent on shirts.
      In the 1980s and onwards, Adidas began to feature its logo and the iconic three stripes on official team shirts for the World Cup.
      Adidas' involvement with the World Cup spans many years, but the distinct branding with the three stripes and logo on team shirts started to consistently appear from the 1980s onwards.
      Prior to this, while Adidas may have been involved through footwear and sponsorship, the kits were not branded as Adidas.

    • @atty.fernandog.madarcos8724
      @atty.fernandog.madarcos8724 5 месяцев назад +4

      ​@@AthleticInterest
      Your bias paves the way for these factual errors but hey at least you know how to admit mistakes. Kudos to that 💯

  • @ЯниКостовЯнев
    @ЯниКостовЯнев 5 месяцев назад +38

    I am never buying a German - Nike jersey! Long live Adidas and Puma!

  • @rafelego6746
    @rafelego6746 5 месяцев назад +167

    they couldn't sneaker past the competition

  • @aohps7063
    @aohps7063 5 месяцев назад +26

    After seeing the new international kits, everyone should cut their ties with Nike. adidas kits >>>>>

  • @suspiciousafternoon
    @suspiciousafternoon 5 месяцев назад +6

    seeing the German shirt without Adidas was unthinkable growing up. splitting after 75 years, damn.

  • @HrithikAhari29
    @HrithikAhari29 5 месяцев назад +38

    can you also make how NIKE LOST roger federer and tiger woods

    • @Lumani
      @Lumani 5 месяцев назад +2

      Both well past their primes at that point…not as big of a loss as when they were at their heights

    • @DunkinIsIndependent
      @DunkinIsIndependent 3 месяца назад

      and kanye west

  • @insanocrazedman2667
    @insanocrazedman2667 5 месяцев назад +45

    The problem is Brazil had some of the biggest stars in the game during those commercials. Ronaldo, Ronaldinho, Rivaldo etc. Germany doesn't have those kind of names. Also, after that WC win in 2002 they haven't fielded a side that looks like it could win a WC. So they got money and now nearly 20 years of an average national team. Their best result in that time period is coming in 4th at the 2014 tournament in their own country.

    • @OscarUnrated
      @OscarUnrated 5 месяцев назад +17

      Haven’t fielded a side that could win? They were the favorite to win the 2022 World Cup

    • @stefankatsarov5806
      @stefankatsarov5806 5 месяцев назад +5

      @@OscarUnrated Amoung the favorites, Argentina and France where above them.

    • @Napoleon-xp3sm
      @Napoleon-xp3sm 5 месяцев назад

      At least everyone on Brazil is a real Brazilian, whereas German players can't determine if their Turkish or German.

    • @diludhillonz
      @diludhillonz 5 месяцев назад

      @@Napoleon-xp3sm Lol what? Brazilian players have roots in Portugal, Spain, Germany, Africa. Dumb racist comment.

    • @peterweiss123
      @peterweiss123 5 месяцев назад

      Which is trash, sorry mate! The german philosophy is just different....be as humble as possible and put ALWAYS the team in front! Of course, they hadnt had as many OFFENSIVELY INDIVIDUAL stars like Brazil, but you're a hater, if you tell me, that Neuer, Lahm, Podolski, Klose, Schweinsteiger, Ballack, (Jerome)Boateng, Thomas Müller, Mats Hummels, Toni Kroos, Mesut Özil, Sami Khedira and many more weren't stars. The main difference is, that Nike, as mentioned in the video, promotes the individual player, which often promotes himself as well(as CR7, Neymar, aso) in stark contrast to Adidas, which promotes especially the german national team in a different and lower way! As well as the german players just normally have the character to promote themselves via behaviour and appearance, besides of course Ads! Greetings from Germany :)

  • @thomascamus3136
    @thomascamus3136 5 месяцев назад +12

    Brazil and France are about to do the same render strategy. Highest bid from the highest bidder.

  • @sisyphos9412
    @sisyphos9412 5 месяцев назад +10

    I cant believe I didnt notice this was a German channel for so long despite being German myself 😅

  • @oktoberfest2140
    @oktoberfest2140 5 месяцев назад +58

    I think what most people who are not from germany dont understand are the insane feelings that are associated with football in germany. its hard to explain really but its the same reason why we dont want our clubs to become puppets of countries or billionaires like city, chelsea and so on......football belongs to the people, at least thats the main thinking in germany.....adidas has a different standing then nike, it feels more like a capital(NIKE) driven move rather then beeing driven by emotions(ADIDAS) if that makes sense.....really hard for me to find the right words in english tbh.....
    its justified that the DFB took the nike deal on a financial basis, no discussion there, but its still extremly sad for me as a german to see this happen.....we just managed to stop the investment of an american company in the bundesliag itself and now this, just 2 months before the EUROS.....sad but still acceptable......dont think the DFB will do a lot of good with that extra money tbh, so sad the biggest football association is beeing led by a bunch of noobs......

    • @laser__unicorn
      @laser__unicorn 5 месяцев назад +4

      You should all collectively NOT buy any German Nike shirt to force de DFB to go back to Adidas as soon as possible.

    • @christopherjones8367
      @christopherjones8367 5 месяцев назад +1

      I’m 100% a Nike stan and tbh am not big into futbol but this really just seems wrong. I sympathize with the whole of Germany right now. Especially considering how Nike treats its own national club, like an afterthought. Although I’d imagine at this point they’re paying DFB more to outfit that team than they’re paying the USMNT

    • @Napoleon-xp3sm
      @Napoleon-xp3sm 5 месяцев назад

      How about you guys stop importing our LNG too. I do understand your Anti American bias tho, when I see VW driving on American roads and think of the German "nahh-ccc's" it pisses me off. How can a company complicit in the murder of 7M innocent people be allowed in America. BTW, I hope it was us who deleted Nord Stream. Arm up and good luck, "winter is coming".

    • @diludhillonz
      @diludhillonz 5 месяцев назад +2

      @@christopherjones8367 You don't understand public corporations. There is no emotions, sole goal is to make money. Doesn't matter its Adidas or Nike or insert any other brand. And same goes for DFB. If USMNT was as valuable as DFB Nike will pay them readily.

    • @jomene1125
      @jomene1125 5 месяцев назад

      ​@@diludhillonz That's exactly what he said but thanks for the extra info

  • @maza19
    @maza19 5 месяцев назад +4

    Red Bull and Formula 1? Dude there are people over 25 who remember F1 just fine without Red Bull

  • @lucasbrew6002
    @lucasbrew6002 5 месяцев назад +44

    Some could say, "Adi-Das ist gut"

  • @ilovelimpfries
    @ilovelimpfries 5 месяцев назад +2

    Ive talked with many germans who said they will not buy the nike kit. Which is why you're seeing surge in sales of this year adidas germany kit.

  • @fabianblumcomposer9962
    @fabianblumcomposer9962 5 месяцев назад +9

    Friedrich Merz is not the vice Chancellor. He is opposition leader. Wrong picture 5:49

    • @FoerbHimself
      @FoerbHimself 5 месяцев назад +3

      Pretty sure they did this on purpose as a joke because they are talking about people living in the past.

    • @karlosdeevs
      @karlosdeevs 5 месяцев назад

      @fabianblumcomposer9972 yh, it's important to understand context. And Merz has always been a deluded brat who can't think forwards and see where the wind is blowing..

  • @bharatavarsha17000
    @bharatavarsha17000 5 месяцев назад +14

    It's Great to see many Germans saying it's sad that their team is not having a company of their nation as the kit supplier.
    Meanwhile, In our country, we don't even have a kit manufacturer 1/10th of Adidas value..

  • @subtrixpl02
    @subtrixpl02 Месяц назад +1

    As a German football fan, I have to say that I understand their reasons for accepting the offer, of course, because they urgently need the money and simply have obligations to finance the youth academies, for example. And yet my heart is broken as a fan. I've owned countless Adidas Germany jerseys, tracksuits, sweatshirts and so on from literally every generation that has been released since I could chase a ball. My love for football was born at the home World Cup in 2006 and finally at the World Cup win in 2014, and Adidas has always been closely linked to those memories for me. It's an inseparable partnership, or at least it was meant to be. And as of today it's very difficult or even impossible for me to imagine ever buying a DFB product without the iconic the stripes on it.

  • @klaus-peterbrettschneider5055
    @klaus-peterbrettschneider5055 5 месяцев назад +2

    If Nike would have wanted to do something for Germany, as you said, they should start to pay their taxes here.

  • @alfaeology
    @alfaeology 5 месяцев назад +6

    Even a German basketball legend like Dirk was with Nike and some of the current Germany player in the NBA like Daniel Theis and Franz Wagner is with Nike. I don't have the current Adidas basketball shoes but in my opinion they look better than the Nikes and Jordans, also people said they perform better than those two. But we can't ignore the fact that they are lackluster in signing player, even Nike got Sabrina from WNBA and the fact that now LeBron is more cemented to Liverpool. Adidas can't even signed a former NBA Finals MVP and European superstar Nikola Jokic (he recently signed with a Chinese company 361⁰ after his contract with Nike), I imagine European would be crazy if Jokic had a signature shoes with the biggest European sports brand. Heck, even European stars are with another brand such as Giannis (Nike), Luka (Jordan), Markkanen (Nike), Sabonis (Nike), Gobert (Nike) and even the rookie sensation Wembanyama (Nike). Meanwhile Adidas signature athlete are all American (Lillard, Mitchell, Rose, Harden, Edwards,Young), which Americans are leaning to buy Nike anyways.

    • @Rayzajw
      @Rayzajw 5 месяцев назад +4

      You living under a rock, tho. Big men have never sold shoes. The Anthony Edward's shoe is the best shoe on the market rn

    • @alfaeology
      @alfaeology 5 месяцев назад +1

      @@Rayzajw they can't even get Doncic and he was in Adidas sponsored Madrid

  • @dragosi8980
    @dragosi8980 5 месяцев назад +2

    Some things should be more important than money...

  • @chosenukachukwu6653
    @chosenukachukwu6653 5 месяцев назад +6

    Always looking forward to your videos

  • @bongjava4930
    @bongjava4930 5 месяцев назад +2

    Germany will never win World Cup again. Not until they'd go back to adidas.😅

  • @atty.fernandog.madarcos8724
    @atty.fernandog.madarcos8724 5 месяцев назад +9

    I dont think this saga is over. The new deal basically starts in 2027 (a very long time from now lol, a lot of things will happen before then)
    Adidas could easily have this deal questioned in the legal sphere. Backed by German political bigwigs and other influential people, i wudnt be surprised this nike deal gets terminated before they even have the chance to put the swoosh logo on the classic German shirt.

  • @lwandomadikizela2213
    @lwandomadikizela2213 4 месяца назад +1

    Nike saw the opportunity to sponsor the DFB with twice the budget Adidas was willing to pay and they won. Nike may not be the best in kit designs but they're kings in storytelling and marketing for their athletes and teams.

  • @crismaracana2824
    @crismaracana2824 21 день назад

    As I recall in the 1960's 70's and early to mid 1980's it was PUMA and Adidas that controlled not only German soccer but international soccer in general considering the fact that Eusebio, Johan Cruyff, Paul Gascoigne, Lothar Matthaus, George Best and the 2 greatest players in football history, Pele (through the Pele Pact) and Maradona were sponsored by PUMA

  • @shubhojitghosh69
    @shubhojitghosh69 5 месяцев назад +8

    The reunion statement was hilarious.

    • @parsifal40
      @parsifal40 5 месяцев назад

      I don't get it

    • @shubhojitghosh69
      @shubhojitghosh69 5 месяцев назад

      @@parsifal40 West Germany east Germany reunion

    • @parsifal40
      @parsifal40 5 месяцев назад

      @@shubhojitghosh69 it was shit

  • @batuksri
    @batuksri 5 месяцев назад +1

    The US track team wore Kappa at the Olympics and the world did not end then.

  • @TheMarslMcFly
    @TheMarslMcFly 5 месяцев назад +5

    Call me a Boomer but this is a bigger disgrace to German Football than our downfall after the 2014 World Cup. Germany and Adidas belong together like Christmas and Santa Claus, Tom and Jerry, Phineas and Ferb. We wouldn't be in this situation if the DFB wouldn't have blown out hundreds of millions Euros for a prestige HQ nobody needs. That's just besides the fact that Nike Jerseys are uninspired, soulless trash of awful quality.

  • @do.xuantung
    @do.xuantung 3 месяца назад +1

    10mins video to just one message
    “We chose Nike because they pay more money”

  • @ch.k.3377
    @ch.k.3377 5 месяцев назад +4

    In this respect, the DFB did not behave respectfully towards Adidas. However, I don't think Adidas would have made a counteroffer that was twice as high as their own (55 million). Adidas was probably too sure because of the long time with the DFB.

    • @callofdutyguy9
      @callofdutyguy9 4 месяца назад

      Adidas probably gave them last, best and final offer before Nike came in.

  • @iqbalwahyuperdana
    @iqbalwahyuperdana 5 месяцев назад +1

    When you hear about F1, the first thing that comes to your mind is Ferrari, not Red Bull.

  • @ivaneurope
    @ivaneurope 5 месяцев назад +5

    Adidas took the DFB for granted and believed that Germany will never accept an offer from a rival (even Puma) even if the rival offer is financially better for 'national pride' reasons. The offer Nike had put on the table was significantly bigger than what Adidas was wanting to shell out and was impossible to refuse. We should not forget the underhanded tactics like government officials intevening to push the DFB accepting offer from Adidas which were of LESSER value than what Nike was offering. This is karma years in the making and Adidas can blame no one but themselves - the DFB did nothing wrong.

    • @matthewmartin7391
      @matthewmartin7391 5 месяцев назад +1

      I feel like it’s going to backfire massively though, people in Germany don’t want Nike shirts which make terrible kits anyway. From a marketing standpoint it just makes no sense to pick someone like Germany whos people have been so used to wearing Adidas for so long. Interesting to see shirt sales and how the public reacts to these jerseys, Nike is playing with fire here..

  • @Eternal_Reds
    @Eternal_Reds 5 месяцев назад +2

    It will be a great if you make a full video covering pros & cons of about American College football. I am very curious to know about this, how does it works, it's economy, it's expenditures, & etc. Please🙏❤

  • @imperatormouse2735
    @imperatormouse2735 5 месяцев назад +1

    Another example how the US is controlling every single aspect in Germany's life. We speak their language, we moan in their language when getting nailed, we hear their music, eat their food, wear their clothes, admire their muscle cars, visit their country and so on and so forth...

  • @BLACKSTA361
    @BLACKSTA361 5 месяцев назад +16

    Its quite Disrespectful to Adidas what Germany has done. But recent years have shown Germany cares more about Profits and political messaging than tradition and performance on the Pitch
    Wiedereinmal enttäuscht uns "Die Mannschaft "

    • @mrwest_1
      @mrwest_1 5 месяцев назад +6

      Recent news suggests that there has been a discussion about changing the team’s nickname due to a series of underwhelming performances, including a second consecutive group-stage exit at the World Cup

    • @SN27671
      @SN27671 5 месяцев назад

      So ein müll. Der dfb braucht geld. Allein im jahr 2021 hat der verband 30 Millionen Euro verloren. Wärs dir lieber das nachwuchsleistungszentren geschlossen werden oder dem amateurfußball Leistungen gekürzt werden müssen weil sich der dfb die sachen nicht mehr leisten kann?

    • @HrithikAhari29
      @HrithikAhari29 5 месяцев назад +2

      DFB was never the same after that glorious night in brazil

    • @cyan_oxy6734
      @cyan_oxy6734 5 месяцев назад

      Couldn't adidas just matched the offer?
      There's another fitting German proverb. "Die treuesten Kunden sind die dümmsten."

    • @jannsch24
      @jannsch24 5 месяцев назад +3

      Quite the opposite, I think. Adidas has let a bunch of shirt deals with smaller to medium clubs (also a significant amount of german teams) run out and decided to only pursue the biggest in the business. This is fine in itself but then offering less than half of what your main competitor does, is a thing I just can't wrap my head around.
      Besides, the only political messaging brought into that decision is coming from people who would rather want the DFB to have stayed with Adidas. The change to Nike was a sound financial decision without political implications

  • @hansbaraka7439
    @hansbaraka7439 5 месяцев назад +1

    I think we need to mention how good this video's commentary was. Simply top class. Keep up the great work

  • @mouloudboukhalfa247
    @mouloudboukhalfa247 5 месяцев назад +5

    Germany: We're dropping Adidas.
    Nike CEO: Just do it.

  • @paulborphukan9624
    @paulborphukan9624 Месяц назад

    “To become a true global brand Nike had to get into football” I love the sound of that.

  • @sampadnag2928
    @sampadnag2928 4 месяца назад +4

    do not worry, Nike is all about the show off and nothing else. As soon as the DFB realizes that Adidas was technologically advanced than Nike, they would not take time to tear up the Nike contract. Moreover, once a Adidas is always an Adidas

    • @jpsion
      @jpsion 4 месяца назад

      thats not how money works. the money goes to other parts of the national league.

    • @sampadnag2928
      @sampadnag2928 4 месяца назад

      @@jpsion I can understand and that's why I said that Nike is all about money and showoff. They do not care about their other athletes except the top ones.

    • @fica1137
      @fica1137 4 месяца назад

      "technologically advanced" lmao

    • @sampadnag2928
      @sampadnag2928 4 месяца назад

      @@fica1137 do you have any doubt ?

    • @CorneliusTheGoat
      @CorneliusTheGoat 2 месяца назад

      @@sampadnag2928 germanys top goal scorer is musiala and top in assist is kimmich both are nike athletes

  • @dfk09
    @dfk09 5 дней назад

    Surreal to think of the German National Team not wearing Adidas. But then again, Brazil lost Nike. Who knows? Maybe Adidas could reunite with Brazil in the future? The Brazil Adidas kits in '78 were nice!

  • @wanderingworlds6481
    @wanderingworlds6481 5 месяцев назад +1

    Fantastic storytelling, thank you Athletic Interest! :)

  • @Ivwin
    @Ivwin 2 месяца назад

    Red Bull and F1 not being literally the worst example for the comparison 💀

  • @almano8485
    @almano8485 3 месяца назад +1

    Who is this in the picture at 5:48, 'cause that is and that was no vice chancellor of Germany

  • @StillAwesome21
    @StillAwesome21 5 месяцев назад +1

    Great pronunciation of the German player names. It's minor, but very much appreciated.

  • @leecarvalho330
    @leecarvalho330 3 месяца назад +1

    90% Football fans always will love German national team to wear adidas ….adidas is a proper sports brand but Nike now is just fashion brand

  • @Robert-vw3od
    @Robert-vw3od 5 месяцев назад

    I’m English and This is an absolute disgrace. This should be a national scandal across Europe.

  • @junnuravikumar
    @junnuravikumar 2 месяца назад +2

    I am an Indian, but more loyal to Adidas. and I hate Nike.

  • @codenamezz9993
    @codenamezz9993 4 месяца назад

    Umbro was still in the early 90s the biggest supplier for football kits worldwide, not Adidas who was second.
    Things changed in 94.

  • @caradonioATX
    @caradonioATX 5 месяцев назад

    “Adidas is about the product.”
    “Nike is about the top player and the marketing.”
    As someone involved in managing brick and mortar soccer specialty stores from 2002 to 2012, Nike does not care about the quality of the product nor your opinion on the product. Nike had the highest return of products for defects, the most laborious returns process, and the highest rejection rate of those valid return requests. Good luck to the DFB and explaining to the masses that taking the money was worth it when the party that pays the price for defective products will be the fans. I thought Germans took pride in the craftsmanship and quality of a product, guess we are living in different times…

  • @rwb2011
    @rwb2011 4 месяца назад +1

    If Nike took German football, then Adidas should do the same thing as well. Get the sponsorship of the United States national team to be Adidas.

    • @TurboFist0
      @TurboFist0 4 месяца назад

      Lol the difference is that Nike would NEVER allow themselves to get outbid by Adidas for the US national team. I still can't fathom that Adidas didn't put up an insane amount of money to keep supplying the German team. Adidas and the German national team have always been synonymous and it's actually crazy to think they lost that deal.

  • @zephyrod7307
    @zephyrod7307 3 месяца назад

    7:47 shows what is wrong with the world nowadays. One brand is known for quality products, the other for marketing athletes. And somehow the marketing company has a way bigger budget available

  • @NoCluYT
    @NoCluYT 2 месяца назад

    Adidas just missed out on Barcelona who were looking for a new apparel supplier, but Nike improved their offer. I doubt Nike will let go of Barca, PSG, or France any time soon

  • @Max-ps6cb
    @Max-ps6cb Месяц назад

    As a German, none of us what’s Nike as sponsor that’s dogshit

  • @drlmstrcurato
    @drlmstrcurato 5 месяцев назад +1

    Thanks Athletic Interest for story this one.

  • @AKUNJIG
    @AKUNJIG 5 месяцев назад +1

    My German Friends were Blown when the news dropped.

  • @hangoluanbisuk4299
    @hangoluanbisuk4299 5 месяцев назад +1

    I just hope the new designs will be as good as adidas

  • @rockerfarm6445
    @rockerfarm6445 5 месяцев назад +2

    Well, it means i won't spend money for a new kit anymore

  • @Anindyatejo
    @Anindyatejo 5 месяцев назад +1

    It would be epic if DFB chose Puma as Adidas replacement 🤣

  • @finnkraus5824
    @finnkraus5824 2 месяца назад

    Nike will quickly find out Germans are not too happy about the deal. Which can be traced by the number of kits sold. It will only be a fraction of the amount Adidas sells every year.

  • @matomajor5124
    @matomajor5124 5 месяцев назад +1

    2:00 That prankster made stunt for history.

  • @abhinandannayak7224
    @abhinandannayak7224 5 месяцев назад +2

    Your ending Tune 🎶is 🔥.. Love that tune..

  • @VanZijl
    @VanZijl 5 месяцев назад

    This is a slap on Adidas imagine the dounders who are German who have now lost to their closest rivals

  • @AQIBM3YOU
    @AQIBM3YOU 5 месяцев назад +1

    I am a Non German ( Bangladesh) , i don't even support German Team, but really loved all the Addidas German Jercy... Its actually Unbelievable ... This is April, may be German Football Federation made a April Fool joke 🙃

  • @josephgeorge5012
    @josephgeorge5012 2 месяца назад

    As a German its so depressing and would never buy a nike Germany kit. Sure that it will overpriced.

  • @IrakliModebadze-tc5po
    @IrakliModebadze-tc5po 5 месяцев назад +1

    The topic we all been waiting for. Thank you

  • @MrHaggyy
    @MrHaggyy 2 месяца назад

    It's kind of sad that none of the big german sportswear companies is sponsoring the national team of germanys biggest sport anymore. Because having the brand in the country also means the money is circulating within the country. With Nike the national team might get more money to get the players for the big cups. But i highly doubt Nike is as invested in the small and average german football clubs as Adidas is.
    Also while Adidas provides shoes for 75 years, it's not until the 80th that adidas made the sportswear.

  • @its3amagain.
    @its3amagain. 5 месяцев назад +1

    I am actually looking forward to this. Guess Nike won't screw up their very first Germany jersey so I am excited with what they will come up

  • @dangata3416
    @dangata3416 5 месяцев назад

    0:55 It should be Ferrari and F1, not a team founded in 2004

  • @pulsaris3423
    @pulsaris3423 5 месяцев назад

    6:26 I like how the US flag in the background becomes the three stripes of Adidas. Props to the editor.

    • @Napoleon-xp3sm
      @Napoleon-xp3sm 5 месяцев назад

      Wait till there is a crescent moon on the German flag. How many national flags have you guys had in the last 150 years? How many are rightfully illegal to display....

  • @danieltube7361
    @danieltube7361 5 месяцев назад

    German here: I do believe that if Germany wins the next EURO and gains winning money, they may break the Nike deal and reunite with Adidas

  • @BlackRootsAcademyOfSoul
    @BlackRootsAcademyOfSoul 5 месяцев назад

    Sometimes, money shouldn't be the deal breaker. This is one of the times.

  • @willewiking98
    @willewiking98 5 месяцев назад +1

    this is awful news, never would have imagined seeing a dfb shirt not from adidas...

  • @mikedocherty3874
    @mikedocherty3874 4 месяца назад

    Adidas hasn't been truly German for years it's a multinational concern now.

  • @user-fl9ti9ej8g
    @user-fl9ti9ej8g 3 месяца назад

    Not everything is about money. Some things like loyalty and heritage is far more valuable than money.

  • @johnny1710
    @johnny1710 5 месяцев назад

    I‘m german and I really do not mind where the shirt supplier comes from, but tbh Adidas shirts are miles better looking…

  • @rajasjaywant
    @rajasjaywant 5 месяцев назад +1

    Imagine losing a whole country because someone else offered more money

  • @cadian122
    @cadian122 5 месяцев назад

    Germany not being supplied by Adidas is just wrong ...

  • @klanlezznaobu
    @klanlezznaobu 5 месяцев назад +1

    Germany won only 2 World Cup titles in Adidas shirts

  • @AnwarAliMuhammadSajid
    @AnwarAliMuhammadSajid 5 месяцев назад +1

    lol I got an adidas ad before the video 😂😂😂😅😅😅

  • @avelez1812
    @avelez1812 5 месяцев назад +1

    If Germany doesnt win anything in the next 10 years consider this the Adidas curse hopefully it lasts 100 years!

  • @DrQualleFiggmann
    @DrQualleFiggmann 5 месяцев назад

    1:48 The 1974 jerseys were actually from ERIMA, another traditional producer of sportswear from Germany.
    adidas didnt have quality jerseys at that time and just bought from ERIMA and rebranded it.
    The 1954 jerseys were from Leuze.
    Lot of people don't get all the facts right before participating in this discussion 😅
    Imo it's sad that they went for the NIKE deal but every other decision would had been financially unreasonable. And NIKE is of course proud to finally get that deal.

  • @-MarcelDavis-
    @-MarcelDavis- 5 месяцев назад

    "Red bull and formula 1" Ferrari crying in the corner