Why Rolex Doesn’t Like Football
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- Опубликовано: 27 июн 2024
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How Rolex became the most iconig watch brand in the world and why Rolex watches are so expensive.
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⏱ Timestamps
00:00 Marketing the Extraordinary
02:13 The Rise of Rolex
03:26 The Evolution of Rolex
04:28 Rolex & Sports
07:26 The Future?
08:10 Video Sponsor: Learn Editing with Skillshare
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Forget Rolex and RB but thank Skillshare for sponsoring this video! Get a 1 month free trial of Skillshare at: skl.sh/MKR691.
Congrats on 400K!
Congrats on 400k subs 🤗🤗
But one Question ❗ Before skillshare ❓❓
My guy switch tumbnail and titel?😅
Yo bro great great job but there was a mistake in 6:24 it’s foundation. But big up the channel on the 400 thousand subscribers!!
RB always chasing the best chronos sponsor by Rolex!!
Because no matter how lucrative the modern football has became, it roots and identity is still deep embedded in the working class. That working class value of football doesn’t match the current Rolex brand identity.
Which is really odd considering their history as a working class brand. Which it really still is. Watch enthusiasts and wealthy people are probably far more likely to go for one of the traditional big three: Vacheron Constantin, Patek Phillipe, and Audemars Piguet. Or maybe even A. Lange & Söhne.
@@DirtyPoul you do know how much a Rolex costs, right? Just looking at Britain, the rich who watch EPL and can afford a Rolex are also probably golf, tennis, F1 fans.
One more thing: a lot of footballers go pro as teens and aren’t very educated and get in trouble off the pitch. Not people Rolex wants to be paying millions to.
@@WestCoastAce27 Until around the 80s, Rolex sold for a few hundred euros/pounds/dollars new. It's only quite recently that they've branded themselves as a premium watch, and while they're quite expensive, their entry level models are nowhere near the price of the big three. Patek Phillipe especially is in another league when it comes to the absolute premium. 8 of the 10 most expensive watches ever sold are PP, and 85 of the 114 watches sold for more than 1.5 million USD are PP. Rolex manages 2 and 17, respectively, despite being a far bigger brand name.
I'm not saying Rolex is bad or cheap. I certainly can't afford one in a way that would be comfortable. I'm just saying that they're not the most sought after brand among watch enthusiasts.
@@DirtyPoul but Rolex got the HYPE
@@DirtyPoul I've never heard of those "big 3 brands" until you mentioned them, just checked them out they're incredibly expensive, but Rolex seems to be more well known as a "watch for the rich" to most people than any of those other brands you mentioned.
Bob- What's the time ?
Rolex owner- Takes out his phone
@@kuber5987 because what, the IPhone is a microwave?
@@kuber5987 an iPhone is still a phone ..
Everybody who can't afford a Rolex isn't important enough to know the time anyway.
@@kuber5987 i own a rolex and uses samsung. Your point??
You guys act like Rolex is some kind of ultra premium watch brand...but it isn't, especially when compared to a brand like Patek Philippe.
I'm not gonna lie. More than the animations and music, it was the Narrator's voice that made me love this channel so much and subscribe to it.
@hfc jermans🥵
The German accent makes it better
The jermans
Makes me feel clever😂
@@YA_Kurd It's pronounced "Ze Jermans" ♠ LOL
Once again, hyperproduction for free
?
??
Da fuck what is this lol
???
FUCKING FUCKING WHAT IS IT???
This channel is so so good. Huge fan! Looked for your contact information to reach out, but couldn’t see any.
Thank you! You can send us a note at hello(at)athleticinterest.com 😊.
Exciting!
Briaaaaaaan!
Didn't expect you here.
Real Engineering x Athletic Interest. I see a future video about stadiums or something 🙌
As I was at the gym watching the television there for a bit, I noticed Rolex billboards among other brands at a golf tournament. It was quite fitting imo, golf seems like a rich man’s sport and Rolex’ target audience are wealthy people.
Same with tennis.
I haven't watched the video but I assume the answer is exactly what you say. Football is a working class sport, whereas tennis, F1, etc are middle and upper class sports. Therefore there's little point marketing towards football fans, and in the minds of the fucking creepy class-fascist weirdos who manage their advertising department it'd probably 'sully the brand'.
@The Sprawl by football did you mean soccer?
@@whatislifebuttheenjoymento3405 by socer you mean football?
@@frisianprideworldwide uggg!
Rolex's association with F1 makes sense when you consider that timekeeping is part of the sport. The fastest car on the track is determined by the time to the closest milisecond. Plus, Rolex already has Sir Jackie Stewart in their pantheon of Ambassadors.
nice observation :)
So? Football has timekeeping too
To be fair timekeeping is like important on all sports
@@FF-oo8nz timekeeping in football isn’t about being hyper exact. With formula 1 the difference between winning can be a thousandth of a second with a car. In football? A clock could be 0.5 seconds off and it would make no difference. Heck, it could be 2-5 seconds off over a game and likely little would change on average in games. If you are a precision brand, would you rather be associated with a sport needing extreme precision or a sport where hyper precise time is not thought about. Clocks in football don’t have decimal places, motor sports have at least 3
@@charliebingaman571 oh yeah i forgot. Miliseconds make a huge difference in tennis too
Athletic Interest are becoming the Rolex of the RUclipsr's community.
We have the same name nice 😊
This coment is Rolex 😄🤙
Well said 😂
I love this channel
Most of the topics discussed I don't have an interest in except football but damn...the quality of work makes me watch all of it
i see what you did there- the quality of work makes me *watch* all of it
I'm the opposite! I don't watch or particularly care for football but love these types of videos which are well presented here
0:00 Saying Rolex makes the best watches in the world is like saying Ferrari makes the fastest cars in the world. Just because they are the most well known doesn't mean they are the best.
in the age of mass production, cheaper watches can be equally or even better than rolexes.
they stop selling watches a long time ago, they now sell status. the time-telling- machine part of it is just a little bonus.
No one said they are the best lol. An apple watch is perfectly accurate, syncing with the internet time live. Rolex makes VERY good mechanical movements that are Swiss chronometer verified meaning that they make some of the best non-electric movements on the planet with amazing accuracy. Your comment is very naive.
@@ItsThatMilkshake nah the best movements are elsewhere
@@bobafett4457”some of the best..” he’s is correct
Thats basically just the power storytelling. Everything that rolex spew out spec by spec can be beaten by chinese watches but still the chinese cant beat rolex simply because of story telling.
I would love to see how Richard Mille established itself in many sports in a really short period of time
essere Ferrari
Roger Federer is extraordinary, a great sporting ambassador no surprise why Rolex always show off Roger image so impressive on their social media and website
And He's Swiss, a fellow country man
@@simonmugoda okey, sure he is swiss so Rolex have more reason for chosen him but not only because of his nationality.
Roger Federer is the celebrity who received the most money from advertising contracts and brands (equal to the total amount of advertising money, of Messi + cr7 + Nerymar = 100M USD) according to Forbes 2020 with more than 100M USD.
Typically, Federer is the first ever global brand ambassador of Moet&Chandon (champagne) and also global brand ambassador of Rimowa (luxury luggage), these are two brands of the LVMH group from France.
Besides Federer is the global brand ambassador of Mercedes (German brand), he participated in the promotion S Class Benz. Federer is also the global brand ambassador of the leading pasta brand Barilla (Italian brand). Federer receives 30M USD annually (30M USD per year, 300M USD in total 10 years) from Asian clothing brand - Uniqlo for 10 consecutive years (2018-2028).
So there have been many articles saying that he is like a global citizen. Not only Swiss brands but many big brands in the world choose him over other popular names. Federer is always the one that brands use to show off extremely impressive and prominent advertising images in campaigns, there is even a section dedicated to Federer.
@@chauphan8377 2028? That's even long after Federer will eventually retire. I wonder what plans Uniqlo have for him in that time, considering that joining the ATP Champions Tour isn't a secure option after all of his knee surgeries.
@@pabloski10k For Uniqlo, it’s not a sports performance brand, and is their motivation purely about brand exposure, or is it trying to expand its target market reach into sports-mad fans and over around the world with his lifestyle.
Federer is a tennis billionaire (only three or four athletes have ever been billionaires), and most of his income comes from sponsorships with brands. Therefore, what Uniqlo is aiming for is not only during the years when Federer plays on the courts but also to use Federer's image to bring Uniqlo further in the sports world. Especially Federer is a close friend of Vogue editor-in-chief - Anna Wintour, when he retires he will most likely join the fashion industry, he has attended shows of Louis Vuttion, Oscar de la Renta, ...Even after becoming the global ambassador of Moet&Chadon, he became friends with Bernard Arnault - the chairman and chief executive of LVMH Moët Hennessy - Louis Vuitton SE, the world's largest luxury goods company.
So I think Uniqlo's strategy in selecting Federer is to aim for his global influence.
@@chauphan8377 Now I understand. The thing is to think BEYOND the world of sport to realize things like this. Thanks for all the info. And BTW... yes. Currently, there are only 4 Billionaire athletes in the entire world: Federer, Tiger Woods, Michael Jordan and Floyd Maywheater.
Great Video.
But I miss the Rolex connection to the 24h of LeMans.
Rolex watches where used to track the 24h back in the 1930s.
They still Sponsor the Event and the Winners get a one of a kind Rolex watch, exclusively made for the Event.
They also do the same for the 24h of Daytona, which is cool
@@Starfire_Storm With Daytona it's so much that I just call it "the Rolex" for short. They've embedded themselves in that event longer than anybody else, even named the watch after it.
Wasn't Rolex Daytona made so the racers back in the day could calculate important stuff
I think Heuer/Tag Heuer are more associated with Le Mans because of the Steve McQueen movie.
Rolex also sponsors Yacht racing, which is also pretty extreme.
5:13 Red Bull actually already has this record with Sebastian Vettel in 2010. Obviously they wanted to break it with Verstappen for the headlines again though
Exactly my thoughts as well :)
Verstappen is 24 this year, while Vettel won it when he was 23. So if Verstappen won the championship this year he won't be youngest anyway
@@rafifbanisandya6628 Lewis wins this year.
@@seriousone44 Let's gooo! Sprint race very soon Monza. Mercedes 1-2
@@mountainman6172 LMAO
your average football fan can't afford a Rolex
What I call a great summary
still blows my mind how crisp the production, anmimation and audio is for all your videos. i mean you are probably using the same software as most but your videos are levels above any channel. incredible work.
"Valued at $7.9 billion in 2020. That's impressive for one product that technically no one even needs."
Ferrari's 2020 high market cap was $56 billion.
Damn....
Louis Vuitton is at 335 billion
Laughs in LV
@@Chadabi lvmh is a massive conglomerate and doesn't just produce one product so not really comparable
@@ksomar1 I said It because he said "for a product that no one even needs". All those products are pure luxury as well.
No one does it like Athletic Interest, the animation are insane, the voice is already iconic and the subject matter... Triple threat, road to 1 Mill subs 🙏 🙏
Never considered the parallels between these 2 brands, but its definitely apparent now. Great video
Congratulations on 400,000 subscribers, Athletic Interest 💪
I love this channel. Proud to have subscribed to this channel way back when it was at around 30k subs.
I’m completely hooked on this channel, keep up the good work Athletic Interest. Love the music, editing and especially the accent 😂
This channel started with a bang and just keeps improving at a scary rate with every video. The topics, the delivery and the production are top top shelf. Thank you so much for your amazing work. Regards from Mozambique. 🙂
Thank you for the support, your comments really keep us going 🚀
Now this is a cool video, after reviewing a lot of watches I can definitely agree with your take on it!
Found out about the channel on wednesday, finished all clips today and sub of course. One of the best channels on youtube, keep it up with the good work and thanks for the videos!
In addition of the quality of the info and narration the editing is absolutely insane
Again goosebumps at that gangsta delivery of, "Welcome to Athletic Interest."🔥
You look like the homemade Indian version of Tony Stark: Tonyya Starkiya
Man, this is the best channel for all of us that love branding, marketing and sports 💪🏽
You look like the hispanic child of Mike Tyson and Bruce Lee
Rolex’s story is used regularly in marketing courses. It’s a whole thing of it’s own.
Great production also guys! As usual, see you keep improving
Cheers !
your voice sounds like David Attenborough. sounds passionate about the topic, yet still neat and follow from point to point seamlessly.
not to mention the slide transition when discussing topic and video editing. it just a whole package with great timing and delivery.
Correction:
Cartier is also a proper watch maker (and jeweller) and it features in the Forbes Most Valuable Brands list.
It's funny because Forbes it's right there on the list when he's talking about that.
I would say Cartier is considered as a jewelry brand. Yes they do have a watch line, but i would say mostly people think of chains or earrings when they hear the name Cartier. The same goes for the luxury brand Chopard. Therefore the he is right about saying Rolex is the only watch brand on Forbes list. Rolex is only famous for watches. Cartier is famous for watches, but even more famous for expensive jewelry! What do you think? Best regards
Cartier isn’t exclusive to watches
@@felixvonnobbe3540 You two^ are really grasping at straws. While Cartier is known for their non-watch jewelry, they're also known for their watches. This isn't Nike or Adidas putting out a plastic Chinese watch with their logo on it. Cartier is a legit watch company, and is credited with creating the _modern_ wristwatch.
@@felixvonnobbe3540 Cartier started as a clock/watch-maker, created the modern wrist-watch for Santos-Dumont and has never stopped making incredible watches. It is a watch company.
This is the best channel i have discovered during the Covid lockdown
Hi ! Great video as always !
A small imprecision though ! Rolex do not name the F1 tracks, but sponsor events in themselves, a function shared by other brands (such as Heinekein or Aramco). Even though the event is named "Rolex Hungarian Grand Prix 2019" for example, the track in itself is still called the Hungaroring
Cheers
Liking and subscribing bcos you put the ad towards the end of the video unlike every single other person. Thank you for the perfect video.
Man this channel is growing quick and there's absolutely no shock. To be honest there should be more subscribers with this quality
This channel never disappoints me, quality as always.
As a student who is studying Sport Sciences and Management, I'm learning ALOT ❤😍 Amazing quality content💚💙❤💗
May I ask what studies you're doing ? I've never heard of someone who studies sport, science and management at the same time
Can you brief about the course that you are studying!
Im learning so much about sport marketing and strategy by watching this videos!! Thanks for the fantastic content and dedication.
5:26 Are we going to ignore that goofy ahh salute?
“We are not of the masses.” - Rolex Brand
Other brands: hey, hey. Come here, you are wanted and loved here.
😂
athletic interest editing is as high quality n beautiful as rolex
i love the way you do your videos and produce it every detail! i analyze it always carefully and learn a lot tbh
Thank you, Ibrahim! 🙂
At 2:53, "Honestly, look her up. She's amazing" for Mercedes Gleitze. Loved that.
Federer is synonymous with Rolex for me. No athlete garners such a strong brand relationship in my head. Jordan - Nike being the second.
jordan nike is no1
Deluded??
Jordan - Nike is No. 1 considering how Jordan's image helped Nike on being the largest & richest sporting brand in the world. Not to mention, Jordan has its own brand within Nike, no other athlete has that. A huge chunk of Jordan's $2B+ net worth is through Nike.
Wt f are you talking about, Jordan Nike being second?? Lol
Do these fools realize you said in your head
The most underrated channel of this generation
Man i live this Channel. Real information, great visualisation and enough depth into different topics without overdoing it.
*Another Quality content from Athletic Interested...Awesome Kuddo 👏🙌*
I wanna see a business and marketing strategy breakdown of this channel 😂😂😤
Grandparents buying graduation or achievement gift is so true. I got a set of Mont Blanc Meisterstück Solitaire and a Rolex when I got into law school from my grandparents. I will do the same for my grandchildren in the future
"is so true" is a bit of an exageration when all you can be sure of is just that this happened to you.
@@notproplayer3649 What a huge showoff. Go back to your yacht.
this was absolutely incredibly well made
Very Cool Channel! I'm a Marketing Professor in Paraguay and I view this channel and his video with my students to shared the knowledge and my love for sports! Thank You!
"Non-profit does not mean that they have no interest in generating revenue and building a brand"
"It's the only watchmaker to make it to the Forbes Top 500 list"
Cartier: Am I a joke to you
to be fair Cartier is more known for their jewelry than watches
@@mistermood4164 they're still a major watchmaker and have an amazing history in watches
@@lucioledizerot196 I agree but I'm willing to bet that most of their revenue comes from the jewelry part of the business rather than the time piece business.
@@mistermood4164 sure! But they're still a watchmaker
If rolex is luxurious Patek is extra Luxury
Waiting for the day where I can see your Spotify tab in the video - but with my music on haha
No Ads No Bullsh!t....straight to the point....good content
Great video! Quality is something else. I'd love to see a similar video done on why Adidas and Nike don't seem interested in getting involved in Motorsport, particularly F1
Puma is the only one I can think of which is interested
Rolex is the Louis Vuitton of watches. It is not the Hermes, which is more of a Patek Philipe. Which is to say, Rolex is aspirational luxury but not true luxury. It is the most visible brand that ordinary people try and save up to own. It is the first watch people splurge on once they come to acquire some money. In that sense it is a bit of a lesser brand. A new money brand.
Love your channel, keep it up dude.
This is my fav sports business channel
Your channel is the heaven for sports lovers like me thank you for what you are doing sir🙏❤️
Thank you!
Outstanding video as always. I didn't know Rolex were not for profit. I'm very impressed by that.
Incidentally, I wear a Lorus in my videos - I'm still waiting for watch sponsorship 😅
its very easy to become a not for profit in switzerland
your animations is just out of this world
I always hit the like before watching, amazing Chanel!
1:55 Rolex wasn't good enough timekeeping wise in 70s, when Seiko and other japanese brands surpassed them with quartz, which is much more accurate than mechanical watches (which rolex still makes)
5:26 ah yes, the quintessential naked English bloke in every football match
Lmao
Doing what looks like a rather dubious salute
This popped up on my recommendation and I decided to watch this and I loved it! Keep up the good work, guys!
Thank you and welcome to our channel!
I have a better question
Is that your real voice because God it's soo deep and sounds sooo good and part of the reason why I wanna come back and watch your videos every week
Awesome! Didn't know much about the subject, this was really interesting to hear.
But this is probably the best Rolex ad I ever saw 🤣 I used to think it was just a rich flex, now I maybe want one some day hahaha
Can you do a video on the rise of Hummel? They seem to have come out of nowhere with Everton, Villa and Denmark deals
Its a retro brand like Fila, its always been there somewhere
Out of nowhere? They made some of the most iconic kits when I was a kid in the 80s. Denmark. Tottenham Hotspur, Coventry when they won the FA cup.
@@danpreston564 Yeah fair enough, just in my (short) lifetime I haven’t seen them with many deals at all
Great content and the narrator is also great!
Elite content just like always! Top-class!
We don't deserve this level of production for free 🙏🏾
Football lover cant afford Rolex mostly
you can't afford a rolex too
@FeRoOOo71 So i can just play football..
@@airhog852 learn English before replying
@@FeRoOOo71 he didn't make any grammatical mistake, did he?
Hear the depth of love in his voice when he says "quality"
Always wait for your videos 🙌
I'm a simple man, I see Max Verstappen I click the video
I love that accent so much that I watched the skillshare ad just to listen him narrate it.😂
Same😁
Dd you love because you relate to it more
The editing is out of this world
Man I love this channel, respect bro
5:35 “sports for the masses” shows a guy doing a Nazi salute with an England flag next to him
I love watching this channel because of narrator’s voice!
Thank you so much for such wonderful videos!
Again an amazing video you made. Bravo 🙏
I got here quicker than a Red Bull pitstop ⌚⏱️⏳
Good one 😅
I got there quicker than a Mercedes Monaco pit stop
@@NathanCruzel hahaha
@@NathanCruzel That's is as fast as Nikita Mazepin, Mahaveer Ragunathan, and Alessio Deledda
I got here quicker than george's spa qualifying lap
instead of an animated watch ticking like it was quartz movement, more subtle and powerful messaging could be conveyed with the animated watch ticking with the sweeping motion of an automatic watch.
Would you try making a video on how skillshare produces (excellent) youtubers like yourself and many others who in turn benefit skillshare itself?
Amazing quality as always. Would love to share this videos with my dad, but he doesn’t speak English. Would love Spanish subs! Plus, you could have a bigger reach with the Spanish speaking market which is huge!
400k ! Underrated Channel.
I love how they re strategized to stay relevant through the years and presently still appeal to a generation that hardly uses watches for time keeping. P.s amazing video always A.I
its just like Gucci and other fashion brands, and even apple. it sells you a product that isnt actually worth a fortune but convinces you that it shows to the others that you have so much disposable income that you can squander in something very expensive that you dont actually need or can find much more cheaper, because that apeals to the very human nature of showing of in order to be found more atractive to the eyes of possible mates, in order to pass on your genes to the next generation.
this is just like the european nobility that started to have huge gardens with grass to show that they were so rich that they could have all that land producing only grass.
Expected videos on Messi and Ronaldo transfers. Would love to watch it. All positive n negative points.
Congrats on 400K...👍
Nice video. Great job folks!
Now that I heard of the business model, I see Rolex as an association that actually knows how to deal with money. Comparing to other associations who only know to ask for donation and are always on the verge of collapsing. This one permit people to work and earn money and still achieve his goal by donating to charity. It produces it's own money where other ones takes money from others work indefinitely
sees an athletic interest video : immediately click on it then like and THEN enjoy the show
Everything about this channel is perfect
I was just mesmerised by the quality of edits done in this video.
I'll still take an Omega 😉
Having worked ok both, omega has the better watches these days, no doubt.
I love the Seamasters.
Because rollex unlike Footballers don't scream in pain like children anytime someone takes the ball away from them
This is the only channel where I don't skip the sponsor segment. Its all in his voice and accent.
That skillshare ad is seamless 👏