The Manchester United Paradox
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- Опубликовано: 9 июн 2024
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⏱ Timestamps
00:00 Why Does Man Utd Have So Much Money?
00:37 United's Glory History
03:44 The Rights Revolution
06:01 Brand Building Strategies
09:47 Video Sponsor: Brilliant
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Hey The Athletic Interest please do a video on how Barcelona managed to sign some amazing players even in their worst financial conditions. And also why the players are choosing Barcelona even if other clubs offers them better wages.
yess
Cause they are not mbappe
coz they are a big club
@@devashishsingh1339 big or small clubs are bind by rules called ffp, and can't escape from paying players their salary. Unless they shit on their player to force them out
@@jeremylenjau7635 From what you said u are most definitely a manUnited fan😅😂
Feeding off successful past can only go for so long, most people who became fans in the 90s and 00s are in their 30s/40s or more. After them - there is a whole generation of fans missing - Nobody's ever gonna say "Yeah, when I saw Maguire scorpionkick Pogba in the head I knew I was a fan for life from that point on" and that's what this team is now - memes and fails.
True. If things stand like this City is going to completely overtake Utd in 10-15yrs.
Oh shit yeah i remember Maguire scorpion kicking Pogba in the head
@@massimilianoferrari7860 I really hope not. United needs to be back on top.
@@jonmassimiliano1859 and Manchester City need to go back to top 6 contenders as a statement to petrostates that oil money won't guarantee long term success. We need sports integrity back
Could not agree more. Being one of those 90's kids who started loving Utd even before I understood football, Utd's gravy train is about to stop. Even old fans are getting tired of their mismanagement and stupid bulshittery. I know some ' true fan' is gonna jump the gun and call me a plastic fan, but Utd has taken their fans for granted and that is gonna make them the next Everton IMO. What a sad state of affairs :(
Fun Fact: Matt Busby was a former Manchester City and Liverpool legend and even served as a captain for the Merseyside club. He was supposed to be promoted to be the manager from his assistant manager role but left as the Busby and Liverpool's vision didn't align.
Imagine Steven Gerrard leading United to glory 😵
If he did become manager, good chance that Bill Shankly would have never managed Liverpool. Interesting how things could have turned out for both clubs if he did become manager.
I bet you know this much history about your country 😂
@@regardsdavid3610 what has to do with the conversation?
@@natsudama4604 stating a fact
It’s not a paradox it’s called having owners who only care about money
man u have spent the most out of any club in the 21st century
@@mattcop1228 clearly you don’t understand the situation at Manchester United you shouldn’t make a comment out of ignorance
@@mattcop1228 they spend money on show horses mate. that is the problem. old trafford has become a Disneyland - so don't become blinded by a new rollercoaster! the cancer is still very alive!
@@mattcop1228 The bought the club with money they didn't have (DEBT!) and the club has been paying it off for them(it's called a leverage buyout). And they are the only owners to take out dividends in the premier league on a regular basis. Most owners infuse their own money to grow the worth of the club, but the glazers take money out.
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I think the English language played a huge part too, It took quite a while before other leagues started to offer content people abroad would watch or understand.
I've been a huge fan of Italian football for ages and they have had little to none english content, its become much better the last 5-10 years, even today there are a lack of it. Not saying they should use Italian but simple text can help alot. On the Bainsport presentation video of Paulo Dybala for example, not even CC on. Don't mind learning Italian but if you want to bring in the casual fans you need to present content for them.
Yeah, english was a huge advantage
Please where can I find the Dybala presentation video... What YT channel?
Everywhere you go around the world you always meet Madrid, Barca and of course Manchester United fans
Ronaldo , Messi and man utd fans
@@priyanshubaderia1945 😂😂 U do understand that Barca and real r way way bigger than utd
@@Raktim709 literally anywhere non europe ,barca and real are just teams which Ronaldo and messi played in , assuming you are indian (like me 😉) you can surely tell if i am wrong
@@priyanshubaderia1945 how delusional u can be bro acc.. to u then there r utd fans only bcoz of Beckham take in case usa these players r part of history of the greatest football club Barca and real and we make messi and ronaldo who they r rn
@@Raktim709 LOL United have over 650 Millions fans across the world. Here in Africa (in Almost all African countries), No one really watch Laliga at all. we all support Barca and Real madrid as a secondary team.
We Only watch El Classico, Madrid Derby and Barca vs Atlético Madrid
Simple answer: If Manchester United had owners that had the clubs best interest at heart then they would be challenging for the Champions League every season
And the club would be generating far more revenues and attract more fans globally. If only the owner could make correct sporting decisions. Over and over again they have screwed it up and been relying on United's history to cash cow the club further. Very sad to see for me as a fan. They never learned.
Has nothing to do with ownership !
It is a simple answer, not a good one tho.
Lies again? Failed Exams Trash Rubbish
@HLA_0302 the owners have invested heavily in the club, 1 Billion GBP is a lot of money for player recruitment, revamping the training ground in 2012, which was the standard training ground at the time. They really care about the club
Short Answer : The Glazers
Long Answer : The Fucking Glazers
Tell me you didn't watch the video without saying you didn't watch the video
Most people in the world start watching football on TV in early 2000. By nature, they'd most likely support the most successful club. Guess what is that club in england during that time?
Same for Inter Milan and Juventus.
@@jonathanvillalba3214 *AC Milan and Juventus
@@EdwardElfigo even Inter
i started watching EPL in 1995, watching the final game of 1994/95 season where United lost the league by 1 point
As years are going by and newer generations watching football Man utd are not the top supported clubs in younger generations if they don't start winning trophies in 2-3 years. Athletic Interest will be making a video on fall of United
Thats possible. But sometimes supporting a football club is family heritage. You support whatever club your dad/older brother support.
@@efanferdiantowibowo9610
That is what i want to convey they will have their traditional fanbase the additional fans which they gained outside England (which bring in a lot of revenue) due to their success on the football field will shift
@@AA63148 arsenal havent won PL in 20 years nor CL ever, but they still got plenty of new generation fans.
I honestly don’t agree with this statement. I’ve seen so many young Utd fans over the last couple of months which is surprising given we’re at our lowest point in decades.
Not true , take arsenal as example ... its in the family
Pity no mention about the academy graduates! Over 80 years united have had a graduate from their academy in their matchday squad. A record that hopefully keeps on going for decades to come!
The video glossed over how much global appeal United already had as a result of their first European Cup victory in 1968. Picture this, Man Utd, having been relegated in 1974, already bereft of their holy trinity at that time, still traveled thousand of miles to play against a local club from Indonesia in front of a sold out 70,000 crowd. The early European giants like Real Madrid, AC Milan, Ajax, Man Utd, Liverpool, were already insanely popular in Asia in the 70s and 80s.
As a video editor myself the level of effort your creative team put in these animations is definitely one of the best I have seen. Quality content overall for sure!
once again here to remind the narrator that he has a very special voice and i could listen to it all day. gr8 stuff
City just looks unstoppable.
I have been saying this for so long that people just assume city to be like Chelsea and PSG. But City is totally different from them. They have a plan. They value the fact that they got lucky money wise. Hence they spend carefully and buy smartly.
People need to take their brains out of shit and notice city’s business model. They now have 11 clubs under them.
Mind blowing.
Yeah, Red bull also, same strategy
@@RoyMatzem Yup. City is miles ahead though.
Fake commercial revenue does wonders
@@LoonyGamingSG Well as long as nobody can figure out, go with the fake one. With city, its never gonna get find out.
Go ahead city. Show it to a billion. 😂
The city group owns like 10 clubs, they’re taking over the globe. Red Bull model on steroids
A great content to watch when you are eating & chilling well done guy's.
Saying United did not recover while reshaping the team around Charlton and winning the European Cup 10 years later after the Munich tragedy is at the very least disrespectful, not to mention the 3 Ballon dOr's from Law Best and Charlton.
I agree. It's a bit insulting to say we benefited from Munich when we lost a lot of great people that day. granted it gave some name recognition and we started a good relationship with Madrid because of it but it's poor to not bring up that the team was rebuilt afterwards to win the European cup.
Another thing to mention is that Manchester United is publicly traded on the New York Stock Exchange, which brings in addition money to Manchester United.
It brings money to glaziers not man United.
@@jamesbond4810 it's the same thing they own majority shares
@@Kushagra.j not the same thing.
@@Kushagra.j Oh, it's so very NOT the same thing...
Hi there! We have uploaded a NEW Video on our Football Podcast Channel! Check it out!
No mention of the Glazers, what they did & how they run United. They are the sole reason Manchester United is in the position they're in currently.
No, because they're stupid enough to hire Moyes (blame Ferguson for this, he should shut his mouth), Van Gaal, Mourinho, and Ole.
I was disappointed about this as well. Must also add that a large section of the fanbase are Glazer-apologists themselves
@@adelantericky Who, where, I've never seen any so called "Glazer apologist" from any Manchester United fan, anywhere ever. They're universally hated.
Hi there! We have uploaded a NEW Video on our Football Podcast Channel! Check it out!
Unreal editing skills 🤯 Keep up the great work
Love your guys content, please never stop
Man utd is the club of my life. I have grown watching their matches. Sure it will bring its glory back, even not I will keep supporting 🙌
Since when you watch united?
Ahh yes a Indian
@@user-zq7vi8lm4z 2002 world cup. Because that is the year in my village ESPN-star sports the Asian broadcaster became available through cable tv
@@regardsdavid3610 Yes an Indian
@@sarathsr1184 should be ashamed tho . By the way we still have Kohinoor
Great insights and delightful to watch as always!!
This is so true. I’m all the way in the Far East on an island close to East Timor, called Flores; and on the fisherman’s boat was the Manchester United badge on the boat’s windshield.
Thanks for help us realise how a long term consistent strategy and clear marketing aims can lead to sport success.
Another high quality job. You can see that the author is someone who has dedicated himself to learning how to make videos. 500k is not enough for him. It was supposed to be at least 2M But people can't see the value it has. Congratulations and success!
NOTE: Where did you learn? You have fans here in Brazil. At least it has me!
I remember when I was a kid in the early 90s and I went to a friend's place here in southern Brazil, and he was playing a "Manchester United" game on his Amiga 500 computer. That was before the FIFA games existed. You had the whole league to play against, but you could only play AS Man Utd. To play two-players, he played as the line players and I played as the goalkeeper. For many years whenever English football was brought up my sympathy was by default with Man Utd just because of that game. That's how ahead of the curve their global marketing was.
That's actually mind blowing!
Cool I proposed this topic a few months ago, glad you actually did this!!!
Glad you liked it!
hands down one of the best RUclips channel !!!
The best football and sports informational youtube channel.
Yesterday Right before I went to bed I thought to myself “oh tomorrow Athletic Interest will release another video” and Today they treat with my Favorite football club history and business model. Past years have been pretty rough for the team and the club with no success in the pitch.
9:12 weren't their European Cup wins in 79 and 80?
One of the relevant points that were not discussed in the video is ownership of the club. Especially in the Premier League many clubs are owned by someone rich from outside of the football world - and those owners are often not particularly loved because of they way they treat the club and handle the finances.
Another point is what the clubs or their owners do with all the money. In the case of Arsenal, for example, they built the Emirates stadium in the 2000s which crippled their finances for years. This (and the new owners paying off the purchase of Arsenal with the club's own net income) lead to not having enough for money for star players that were attracted by the then new super rich clubs such as Chelsea and later on ManCity. And before Klopp arrived at Liverpool they were also just a club that used to be super successful before the Premier League era.
Ahh spot on mate!! Great video!!
Gr8 vid...... Big up to you guys👍
Amazing video as always!
As other commenters have pointed out, this isn't a sustainable strategy - they're gonna have to start backing it up with success on the field otherwise rivals will overtake them. They're not gonna become like Everton or anything cause they're just too big but they definitely need to get that edge back.
This channel always amazes us with a quality content
It's all true, Man united used to come to S.Afrika back in the days of Ryan giggs, Paul scholes and the like. it' would be the biggest weekend of soccer. Great insights Athletic Interest👍🏾
Another excellent video!
Big ups to you guys. No one does it better!!!!
As usual brilliant video AI.
Athletic never disappoints !
I love you♥️
Thanks very much 😄
You're missing out a huge part of the story. Manchester United started life as a club called Newton Heath, who, after being days from bankruptcy in 1902, were bought out by an extremely wealthy brewer local to the area, at the time one of the richest men in the country. He rebranded the team as 'Manchester United', and built the second largest stadium in the country as a reward for his many hundred thousand staff to go and watch in their time off. They were, in effect, the Manchester City of the time, using huge outside investment to buy the best players and win trophies, overnight being labelled 'Manchester Moneybags FC'. 100 years past, with the club being able to generate as much income as several other teams combined due to the large stadium that had been given to them, and in such time success was sure to follow. In modern times, finances rely much less on income generated by match day revenue, and as there is a more equal playing field for the competition, you find Manchester United are much less of a successful club as they were when they were the industry leaders financially. The days of Manchester United buying league titles are gone.
But the thing is, that’s not really true. Sure they won league titles, but they only won 2 league titles and a FA cup, that was it until the busby became manager. So I don’t think it’s the same as Man City’s success, in fact i think it is a mini-man city. They weren’t owned by a royal family. They didn’t break any rules (Everyone and there mother knows Man City broke FFP don’t deny it). They didn’t have nearly as much success. It’s very different
cry more lol. lost a stadium, lost a team, got relegated and we still are the best in england lolll and btw we were bought to be saved from bankruptcy not for no reason by some oil tycoon and even with the days of us winning pls are gone we still have the most loll and manchester moneybags is a great name genuinely proud of it. hated adored never ignored yanitedddd and as the guy mentioned we did it within limits not by breaking ffp rules like a certain oilchester shitty and i like how you overcome all the other diffieculties man utd have had which no other club in england has had all together ever! yet we are number 1
@@aryan-yi7nc Fake manufacturered club 😂😂
My favourite part of this channel is "this is athletic interest"
Spot on AI. I've always known this why my passionate love and so does the love for Manchester United by millions of other fans worldwide can never waiver.
Barca, real Madrid, ajax, BVB , Bayern, ac milan, Chelsea. So many great clubs and their legends.
But the story behind Manchester United, the tragedy, and the iconic moments of comeback victories and those unforgettable commentary associated with their wins and goals. It inspires us, and invokes passion and we feel relatable with our own life's ups and downs and never give up attitude. For sure every other club shows these spirit. But the story. Humans love a good story.
GGMU. That is why me and several other fans continents away from the "Theatre of Dreams" who have no relation with the club, country, culture or the players find our own connect with the club.
Hats off to the marketing team for reaching us with their story and boy was it a wonderful one. We heard your story and we listened to it with our hearts and we fell in love with the club passionately.
Well said mate.
Hey Athletic can you guys do a video on why Maguire was and is captain after being rubbish consistently for over a year? Thanks
This is about what I thought was the issue. Glad this made it clear
Hey so I was wondering who is the voice behind these videos. Such a deep and soothing voice. Wondering if we could know a lil more about him
I’d really appreciate a video about AC Milan
That's like the NHL and Toronto's Maple Leafs. The richest hockey club in the league, but also one of the longest losing streaks as far as the playoffs are concerned. When they make it there.
A constant enigma.
I know you guys don’t Cover American college football but recently there has been some news that I think would be interesting for you guys to talk about to talk about. Recently teams in American football is experiencing conference realignment ( which is when teams change conferences )It would be cool if you could explain why it’s happening and if it’s a good move for the future of the sport. Or could you explain NIL deals and what does it do and how has it changed the process of recruiting if any at all.
Or how tv viewing rights or deals are changing how the sport works
You mean soccer
I was always a fan of ManUnited since the Rooney era they had the best players back then paul schooles, Ryan giggs, berbatov, ronaldo, van der sar, could go on but this team was legendary i still think they have a chance in turning their team in shape although it will take time they need to do small steps and not just buy randomly players and hope Money will shoot goals for them
Time to get new owners who love football and our amazing club
They will not sell to anybody
Even if the Glazers are willing to sell, anyone interested in buying Man Utd would definitely buy not because they care about football but because they want those juicy profits. Glazers are shit and the next owner will probably be exactly the same or even worse but will never be better.
Just wait and see, once Man City has established themselves like Man UTD commercially , the owners will end up exactly like the Glazers. They all do.... eventually
Too expensive
Hi there! We have uploaded a NEW Video on our Football Podcast Channel! Check it out!
@@linkuppodcast9999 link please
I think a case study on athletic interest itself should be made to show how they make their content look Elite every time ♥️
i peeped the office reference with the credit card lol
as a united fan this is rather interesting it does feel we focus too much n the brand then the success these days
9:25 - in the 90s there wasn't a Big 5 concept. The only thing that brings those 5 clubs together was that in 1990 they were the initial first 5 teams to meet and discuss about the formation of a breakaway league. But that happened in 1990 and did not translate into on-pitch success for some if the teams there, like Everton and Tottenham. There were better teams that decade: Blackburn, Newcastle and even Chelsea.
Beautiful
I attended Premier league event held in India some time back, where all PL teams put up their stall and PL trophy was on display. I saw this procession of Man Utd fans chanting, I understood Mam Utd's popularity is not going anywhere soon.
Great content, dope video as usual. Anyway, hope youre producing content on road cycling. This sport is so brutal and has a high sportmanship, TDF has proven it and TDFF is still on going. Youre gonna love it dude👌
9:25 and they were the big four in the 2000's: Chelsea, Liverpool, Arsenal and Manchester Utd
i remember when Man United was the Manchester team and Man City was “the other Manchester”
Fantastic Vid. Spurs supporter here, though. haha.
Football, as well as other sports, which ceased to be "sports" a long time ago and are now part of the entertainment industry. In Flamengo Brazil, palm trees and the like are very strong. Something similar to the São Paulo Futebol Clube happened here. Even without winning many titles, he is always in the biggest crowds and revenues.
Have you ever played for real madrid? About the creation of the galacticos and how Florentino Peres changed the club that was indebted and became a billionaire?
It would be a great video we would love it. Hugs
Bro as a South African who supports Chelsea...Manchester is known as the no 7 club bobby, best , cantona, becks , Ronaldo....those guys were great ballerz
Fantastic video but I feel not enough addressed regarding how the revenue vis-a-vis the trophies or lack there of are related or unrelated.
Surprisingly unlike in USA where most of the top ($$$ making) teams are in largest cities it seems not so much in Europe.
It helps that travel across Europe is much more accessible than USA, which is just car and plane basically.
european countries are more similar to the size of the american states and us only has mostly 1 team per state so it makes sense to settle that team in the state capitol
Outside of maybe Berlin most of the biggest clubs are in the biggest cities. Just like the nfl though the premier league is so big and has so much money that historical teams from secondary cities like liverpool and Manchester can get huge. But thats no different from the packers or steelers
i dont know as much about english football but in spain all the top clubs are from the largest cities except real sociedad and villareal
@@wastedsoviet lol Europe is a lot smaller only takes a few hours from Germany to the Netherlands. Meanwhile it takes 2 hours in the us to go from San Diego to LA on a good day which is rare.
I had no idea United's marketing was considered the gold standard. I thought their content in the UK was always weak and it took them so much time just to create their own RUclips channel.
I think it could be argued that social media like RUclips is something different from marketing. They haven't been very good at using the former but they are the best at the latter.
If you want trophies at Old Trafford, the only way is to kick the current board and bring in a new one. Let the club be relegated in the chaos, then it will revert back to a football club
Después de mucho un video con subtítulos en español, gracias...
Emotional bond, James Bond
This explains a whole lot about Man U. I thought that they were big because they were winning, and that was it.
Great video.
He gets alot wrong in this video. Man Uniteds success over the last 100 years is definitely a big part of why they are a big club. They dominated English football from 1993 to 2013 and attracted millions of fans in that time for example.
that 110mil euros revenue is ANNUALLY, not per match. that works out to be an average of 40euros per ticket per match. Bulk of the revenue comes from broadcasting rights... that 110mil euros could barely pay off the salaries of the players each year.
I was thinking few days when I saw the ranking of revenue of clubs and asked myself, how is it possible when a club hasn't win any league title or ucl, still manages to earn a lot? Now I know the answer.
at least you can learn from Manchester United on how to survive in business during difficult times.. this club is pioneer of football marketing,...
The voice sounds fascinating
Anyone feel from 1:04 onwards, it is narrated by same guy who narrates in Age of empires learn to play mode ? 🤔🤔
At 0:10 it shows city as having won 7 trophies in the last ten years when they have actually won 13
League Cup and Comm shield aren’t major trophies
@@DannyB_7 League cups are trophies - Comm shields aren't but city have won 6 LCs in the last 10 years
@@jakegrey9496 well the video author, do not count as major, its not an error, its his criteria
@@RoyMatzem he counts the Spanish Super Cup for Real and Barca - which is basically the Comm Shield with a fancier name - so why not count City and Utd's league cups
They arent "major" trophies. One reason for not counting it is that other countries only have 1 domestic cup.
I love the title name 🤣
No mention of the Glazer? and how they contribute to United's more recent (or lack thereof) performance....
Was disappointed by this as well but tbf they've actually already done a video on the Glazers
Please Do a video about How/Where does Barcelona got they money...
Lets go!!!
Do a video on Club Tijuana Xoloitzcuintles de Caliente.
This is a pretty good analogy for the New York Yankees' perpetual prestige despite not having played for a World Series championship since 2009.
please do a video on what happened to Xavi Simmons
so that is why 9 out of 10 people in my country who is a European football fan, have MU as their favorite club. i've always wondered for at least 10 years, why MU? is it like the David vs Goliath theory? turns out their approach is even acknowledged by Perez. kudos.
waiting for the story about catastrophic barcelona since msn departed
Great content, as always. But the thumbnail is so disappointed.
Hope you will fix that.
Why am I more interested in the voice over than the information articulated ???
Really nice Video 🔝.
Could you do one about As Roma💛❤️
The new owners are doing really euphorising things
3:10 False. United won the league in 1964-1965 and 1966-1967. They became the 1st English club to win the European Cup in 1967-1968.
Looking forward a cricket video😇
Hey Athletic Interest, please do a video on Football business in Latin America, it would be interesting
Those 3 trophies are all Mourinho's but they said he destroyed the club lol
2*
We won the league under sir Alex in 12/13 season
FA cup with Van Gaal
Community Shield & Carabao cup aren't considered as major trophies, the 3 trophies here mentioned are the 2012/13 PL under SAF, the 2016 FA cup under Van gaal & the 2017 Europa league under Jose
first guy ive seen that said EFL Cup isnt a major honour
Y’all making this video to convince Ronaldo to stay, aren’t you?
Well, his only offer is from Saudi Arabia anyway
I mean, who else can afford his salary at that age?
My team❤
Yes perhaps Man United can survives till today was due to past success and fortunes as well as the massive fan base they acquired especially in Asia, Africa, Oceania and the Americas however it is remains to be seen if their current strategy is sustainable even without winning any trophies especially competitors coming from their own neighborhood (e.g. City ) are gaining a lot more success than them in recent years and they have established themselves as a football conglomerate that owned many clubs in the world.
united simply have too many true fans, the fans who dont really care about winning trophies
Man City won 14 major trophies between 2012-2022 not 7.
Who cares 😴 still under the balls of man utd in terms of history and trophy cabinet
Community sheilds and carabao cups aint major trophy lol
@@geeksdosage9535 True, that's why I didn't count Community Shield otherwise it would be 17 not 14.
League Cup on the other hand is a major trophy and if you don't like it, complain to the English FA because I didn't make that rule.
@@againstinjustice8649 you obviously care enough to comment about it
@@spark556 sometimes people talking shit just need someone to put them in their place when they are going the wrong way 😅
Good knowledge is for everyone 👌
This video has too many factual inaccuracies. Please re-do it.
Even speed follows Manchester United