How To Come Up With Winning Business Ideas | Professor Rupert Merson

How To Come Up With Winning Business Ideas | Professor Rupert Merson
In season 2, episode 16 we speak with Professor Rupert Merson on developing a winning business strategy.
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Rupert Merson is an adjunct Professor in the Department of Strategy and Entrepreneurship at London Business School. He has been teaching growth, governance, and turnarounds at LBS for twenty-five years, and has written six books across a wide range of subjects.
Outside of LBS he was an accountant, Director, and eventually Partner at BDO Stoy Hayward until 2009, when he set up his own successful advisory shop specialising in helping family firms around the world.
Episode 16 includes:
Section one: The importance of intellectual diversity
Section two: growing pains and changing attitudes
Section three: clarity, purpose, and communication for growth
Section four: Why do we start businesses?
Section five: Family firms: modelling climate conflict and transition
Section six: Teaching the corporate turnaround
Watch the full episode here on Friday 10th November 2023.
REFERENCE LINKS:
Books Available on Amazon.UK: tinyurl.com/yksn4b83
Linkedin Profile: tinyurl.com/yuk2gut2
London Business School Profile: tinyurl.com/yq5le79f
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