Google's Quality Raters' Guidelines | Marie Haynes at Optimisey

Google penalty expert, Marie Haynes, came to speak at the Optimisey SEO events. Marie's talk discusses the Google Quality Raters' Guidelines - topics such as 'E-A-T' (Expertise, Authoritativeness and Trust), YML (Your Money or Your Life) and the relevance of these terms.
Read the full transcript and download the slides at: optimisey.com/...
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Transcript extract below:
...Google is getting better at figuring out which websites actually are serving people's needs. You know, in the past, how many of you have been doing SEO type stuff like pre-Penguin, pre-2012 any? Okay so you guys remember like the days where most of SEO was, you know 'Let's just build links; let's build our own links; let's get more links' you know everywhere we can get links was kind of like that was most of SEO.
And Google's you know trying to they're getting past like tricks and loopholes to convince Google that you're better and they're actually figuring out you know which sites are actually serving the user best.
So this stuff , looking at site search, is really good because: If people are coming to your website and they can't find what they want they're just gonna go somewhere else.
And Google can figure that out they can figure out if people you know genuinely like to use your competitor's site then it's probably gonna rank better so figuring out what it is that can serve users better is kind of what we do.
So I say 'we' now because just over a year ago I started hiring people and we have ten of us now who all we do now is just do site quality reviews so there's sort of a mixture of a site audit a technical audit looking at how well the site serves users and looking at these quality raters guidelines which we're going to talk about today.
WHAT ARE THE GOOGLE QUALITY RATERS' GUIDELINES?
How many of you are familiar like reasonably familiar with Google's Quality Raters' Guidelines?
Just a couple? Okay either that or people don't like to raise hands which you know that's that's a pet peeve of mine: speakers that ask you to constantly raise your hands. I won't do it constantly.
The Quality Raters' Guidelines this is something that I guarantee you like a year or more from now you're gonna be hearing so much stuff about these guidelines and you're gonna say like 'Oh wow we had this information before.' like this is stuff that:
I'm going to show you some evidence as to why I think that almost everything in Google's algorithms today ties back to something in these Quality Raters' Guidelines.
And so if we can understand them we can produce really really good websites.
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Read the full transcript and download the slides at: optimisey.com/...

[@Optimisey]

Thanks for watching! Subscribe for more gold like this as it's published: ruclips.net/user/optimisey

[@sanchy9082]

Thanks for putting this up, saved for study

[@AndySimpson1969]

Brilliant, thanks for sharing!

[@Optimisey]

Thanks Andy. Marie's talk was kinda awesome, wasn't it?

[@AndySimpson1969]

@@Optimisey yeah, great to see this and have it for reference 👍

[@stuartandmark2125]

I passed both the Theoretical and Page Quality of the Lionbridge exam. I am yet to take the final part which is the Needs Met. I am totally clueless as to what to do. For example: Each block are duplicates and it has L1 and L2 or R1 or R2. I don't know what that all means and what I have to do.

[@Optimisey]

I'm afraid I'm none the wiser, as I've not applied to work there or sat the exams myself. There seem to be a few sites out there with advice on this though, a quick Google brought me this one which may help? www.sidehustlesurvivalist.com/passing-the-lionbridge-exam/

[@naosarang7265]

I been lost in the theorical

[@carlosviniciussantosolivei1275]

Hey Stuart and Mark. Did you pass? I did not! =( The third part was really difficult... And I really thought I was going well.