If you’re tired of low Shopify sales & it sucks…

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  • Опубликовано: 2 окт 2024
  • If you’re tired of low Shopify sales & it sucks…
    If you’re running a DTC eCommerce brand and want to add $50k to $200k to your revenue, or we send you a refund - hit the link below:
    zhs-ecom.com/
    Here's the document in the video:
    Follow me on Twitter/X: x.com/ZachSchieff
    Follow me on LinkedIn: / zach-schieffer
    Here's what I talk about:
    In this video, Zach discusses essential strategies for improving Shopify sales through effective email marketing and SMS marketing. He explains how his friend's Shopify store was struggling despite having well-optimized ads and consistent traffic, primarily due to high cart abandonment rates and low Lifetime Value (LTV). Zach emphasizes the importance of investing in Klaviyo email marketing and SMS marketing, highlighting that these channels can contribute to 25-35% of overall revenue. He underscores the value of owned media channels like email and SMS, which eliminate concerns about rising ad costs, social media algorithms, and ad account bans.
    Zach elaborates on the benefits of Klaviyo and Shopify email marketing for ecommerce strategy, noting that these channels provide immediate and measurable results. He points out that email and SMS marketing are significantly cheaper compared to paid ads and that they build a warm audience, fostering relationships and trust with customers. By automating email flows, businesses can enhance the customer journey and support, promote various initiatives, and handle objections effectively. Zach explains that a well-executed email and SMS strategy can improve key metrics like Customer Acquisition Cost (CAC), Average Order Value (AOV), and LTV.
    Furthermore, Zach talks about how email and SMS marketing can lower CPA through pre-purchase flows, consistent campaigns, and high-performing pop-ups. He discusses increasing AOV by highlighting bundles, offering post-purchase upsells, and implementing abandonment flows to encourage purchase completion and suggest complementary products. Zach also mentions the role of email campaigns, post-purchase flows, and winback campaigns in boosting LTV. Using email and SMS to drive traffic to loyalty programs and request product reviews further enhances customer engagement and enterprise value.

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