Facebook Ads For Authors 2020: Design FREE Graphics with Canva
HTML-код
- Опубликовано: 10 май 2020
- Authors looking for results from Facebook Ads in 2020 need professional looking Facebook graphics. I'll show you an easy method to design them for FREE.
❤️ [Subscribe] Lots more videos coming soon: ruclips.net/user/davidgaughr...
🎁 [FREE TOOLS] Get all the links to the free tools I talk about in this video at my website: davidgaughran.com/2020/01/16/...
🐱🏍 [Level Up] Sign up to my author marketing list to get access to a FREE email series on how to use Facebook Ads to sell books. A free book too! davidgaughran.com/newsletter
⚠️ [WARNING] Avoid getting a shadow ban on Facebook by making sure you don't slip into Engagement Bait. I break it down in this blog post: davidgaughran.com/2020/05/18/... 
Хобби
Canva has a colour picker tool now. If you click on the book cover, then click on the colour square beside "effects" in the tool bar, it should show you your "photo colours" which will match the main colours in your book cover or photo. And it's available on the free version of Canva.
Oh that's great - and on the free version too. Fab. Thanks!
BTW that Facebook Ad image size is 1200x628 pixels - for those who don't have the Facebook Ad template in their version of Canva. That's the standard letterbox shape. But I also recommend trying the 1080x1080 Facebook Ad shape too - it's a newer, alternate format that does especially well on mobile. Which is most traffic these days, never forget!
I love that you're doing videos now! Keep it up!
Thanks David. Your advice is as useful and practical as ever. Subscribed.
Thanks you for this demo on Canvas - timely as I planned to run a FB for a book on pre-order, publishing next week.
I already have Canvas, will use for the Ad cover. Thanks
I've wanted to learn this forever! Thank you so much! Very cool.
Thanks David, you have probably saved me countless hours researching this stuff.
Brilliant - thanks David. I haven't tried a FB ad image with my book in it for a long time, and then got dissuaded, I expect, by high CTR costs. But it's all about conversion - so am running one again with better analytics in place. Here's to conversions!!
Super helpful! Thank you.
Fantastically useful, thank you!
Great lesson!
Brilliant! Subscribed. I am *ENORMOUSLY* grateful for all the great work you put out there. I've learnt a ton both from your free work and the paid. Thanks so much.
Appreciate it!
On a Mac (not sure if this works in Windows as well), you can select an item, hold shift, and then click another item. That helps to connect items that are in different places of your image.
If you then hold ALT while you drag them, you create a copy of all those items.
It helps speed up the process, if you make a copy of the background, then select all the items you want to play with and just hold down alt while dragging them down to the new background.
Oh that is such a nifty tip!
Great video, thanks so much. I have been using Canva and Affinity Photo et al for years and learned something new. :-) One update from Canva is that it picks up photo colors now. At least the main colors. So you can start playing inside Canva. The color picker you suggest is still very useful, it gives way more options than the 4 colors Canva picked up.
Oh thank you for that tip!
Can't beat the Canva + Affinity Photo combo!
So should I check out Affinity next? Is that more of a higher level tool like PhotoShop?
@@DavidGaughran I 1000% recommend it. Killer combo with Canva. It's 50% off right now.
Brilliant. Thank you so much :-)
Glad you found it useful!
Love Canva. And I think it does just as well as Bookbrush, and it's cheaper.
I know a lot of people like BookBrush and find there is less of a learning curve, but I bounced off it personally and would find it hard to shift from Canva these days - I love it.
Subscribed. Now finish that book!
Yessir!
Hi. Great video. It would be cool to explain to novices about saving the finished product (as a template, for example, if you want to use something successful over and over but just tweak the title)
Oh hey. It's actually super straightforward with Canva - everything is saved in the cloud and it's really easy to copy a design across and use it as a template for your next. I figured people would suss that out right away themselves.
Loved the video and will use it for my books. Just wanted to say you are gorgeous dude! Do not shave it off!
I think I'd be turfed out if I shaved it off.
@@DavidGaughran nah I don't think it would be that bad. The cake is still delicious without the icing
Hey David - this was awesome. Do you have a video on the text box for Facebook Ads or any pieces of advice you'd give?
I hope to have some videos soon on ad creation - including what you might put in that box. Some people prefer just using their book description - and there's a certain logic to that. If the book description is already optimized (and it really should be if you are running ads), then it is the best piece of copy for selling the book. Personally though, I prefer something a bit leaner that fits without the user needing to click "Read More" - and I like the formula of: tagline + offer/CTA.
@@DavidGaughran amazing! Thank you David.
Thanks for this. Really appreciate your generosity in sharing. Two things -- 1) I was waiting for you to centre the FREE notice. Was there a reason why it was right justified? 2) I would love to see (maybe on your website) some of the ads you designed. Thanks again.
I just think i looks better on the right as it's a bar coming in from the left-hand side. If it was a button I would have definitely centered it. I'll think of some useful way to pull some ads together for a post and/or video - thanks for the suggestion! I'll be doing more videos on different aspects of branding, graphics, Canva, and Facebook for sure.
I am having trouble uploading an ad I created on Canva to Facebook meta. I have been able to download it to both my pictures files and my document files, but it does not show up as a “supported” file, and Facebook will not upload it. How can I change this? Thank you.
What file format is the image you created in Canva? Facebook recommends using a JPG or PNG.