Big Change At BookBub Ads - what you need to know

BookBub Ads has made a pretty major change to the platform, which will impact every single campaign. Here's some more resources to help you out:
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[@kcjulius]

Thanks for always staying on top of things at BookBub, which is the only place I currently advertise. And all you authors reading this, if you haven't yet bought David's BookBub Ads Expert, you're missing out on the BEST advice on using this platform effectively!

[@mrssb9111]

What Kristan said!

[@franklinn4382]

I'm a new indie, but old in years (76). At times overwhelmed (okay, most times), but not discouraged (maybe a little), but this guy gives me hope. I'm a skeptic (thanks to those 76+ years), and I'm still waiting for the proverbial shoe to drop, but so far, David is saying, and showing, all the right stuff.

[@tarajadebrown]

Thank you David!! So super useful! After reading your books and listening your courses I can with certainty say I am your superfan!!

[@JRoseBooks]

Thank you for all your videos! I love how they are straightforward, and get to the point! Thanks!

[@SuzanTisdaleCheekyWench]

Thank you for keeping us up to date!

[@DawnHenderson1000]

Thanks for this, David. I haven't started with BookBub ads yet so all information is much appreciated.

[@nckclsn]

Very much appreciated! I'm running a launch starting Wednesday and plan on using BB ads, so this video could not have come in a better time.

[@TroyLambertAuthor]

I just finished the book yesterday. This is interesting news!

[@Kev_Partner]

Thanks, David. Very informative.

[@authorBTruly]

Great information. Thanks for sharing.

[@Act238]

I enjoy your videos very very informative. Question for you, is there a way to tell how many of my books actually sold on BookBub?

[@Suburbangeek]

And noted!
Thanks for that.

[@MattLarkin]

"Reads like it was written in a pub ..." LOL.

[@susancountauthor4155]

I'm trying and trying. I write middle-grade horse books. I target the other authors that write middle grade horse books, but even when I pile all of them in an ad, it says it's too specific or too broad. :( Clearly I'm missing something. On Amz the ads that perform the best for me are horse focused not just general middle-grade.

[@e-care-books9867]

That can be pretty frustrating . Maybe just try an author who does not write in the same subjectbut attracts the same type of reader so I don't know an author popular with moms or an author popular with the outdoorsy crowd something like that

[@adaddinsane]

Thank you for this, David. I'm wondering if this might have affected my ad recently ... let me explain:
* I bought your book and tested a bunch of authors with a single image that I was confident with (having been using it on FB for some time).
* And I was getting decent CTR in the tests: 3%-7%, using your "bid stupidly high" technique (which *still* got me positive ROI because it's a good series with high read-through).
* Anyway I switched to an ad using all the good authors at a low bid.
* And it was crap. Hovering around 1% for the first week, climbing to 2% for a day and then just crashing over a week to zero.
I started running the ad on 17th Oct, and it burned out on 1st Nov.
Maybe it was US election but could it have also been this change to "recency"?

[@LFGabel]

Hey David. Thanks for the update. Thinking about running simultaneous campaigns, wouldn't it be better for campaign start dates to be staggered by a day? I guess it really depends on the algorithm BookBub uses, but my thinking is if the first ad serves to the first portion of readers targeted, it wouldn't target those readers the following day. A staggered ad starting a day later could solve that problem.

[@DavidGaughran]

It's really hard to say until I get more data and play with it a lot more, but I don't think the mechanisms for serving are very sophisticated. I don't know, I should add, but that's my guess. I'm not sure about your suggested workaround (audience size would seem to have a massive effect on that approach, perhaps) - but I guess it's worth testing and contrasting the approaches. I'll be playing around with it a fair bit over the next four or five weeks.

[@ClintLoweTube]

It sounds like a good change.

[@stewartcrofts7339]

Why has all my book library disappeared

[@AnneJanzer]

Thanks for this update. It's really timely, as I'm planning a launch campaign right now. But, who are you calling "wide"? (wink)

[@DavidGaughran]

I think we're all a bit wider in 2020!

[@e-care-books9867]

So not BookBub but book Pub. Haha!