BookBub Ads Tutorial: how to reach up to TEN MILLION readers
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- Опубликовано: 12 май 2020
- BookBub is one of the biggest communities of passionate readers and its advertising platform has incredible potential.
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BookBub is kind of like Groupon for ebooks - a massive deal site with over 10m passionate book buyers in its community. And the "buyers" part there is critical because those 10m readers really do buy books, as anyone who has ever been featured in their Featured Deals email will attest.
BookBub Ads is its self-serve advertising platform and is my favorite way to reach readers right now as no other platform is so responsive or scales this easily and consistently.
I think there is a huge opportunity here for authors willing to put in the effort to learn the platform and this comprehensive guide to the ad creation interface should set you off on the right path. 
Хобби
![Rob49 - On Dat Money (with Cardi B) [Official Video]](http://i.ytimg.com/vi/fTFS58mHJh8/mqdefault.jpg)
SORRY: the artist responsible for the great book cover design in this video is DERANGED DOCTOR DESIGN - not Demented Doctor. You can check out their excellent work here - which is very competitively priced too btw: www.derangeddoctordesign.com/
Hey David !! I had problem with my payment method I tried with my debit card even with my PayPal nothing works. Could you suggest me how to resolve this?? I mean will they accept debit card or not
@@dineshparadarami6152 You should contact BookBub support - they will be able to advise you.
@@DavidGaughran I contacted bookbub partner I mailed thrice but yet not replied. May I know what kind of payment method fo you use? Like PayPal account or debit card MasterCard.... anything else
@@dineshparadarami6152 You can use PayPal, a debit card, or a credit card. But I can't help you with payment method problems - I don't work for BookBub - you will have to wait until they respond, and they were probably delayed over the weekend.
@@DavidGaughran ok thanks
I came for the info, stayed for the beard and mustache.
I bought your book just now because of this. I suck at Bookbub ads and I hope, hope after I watched this video and read your book, I might do much better. I can't wait to read your book.
Well David boy, just watched the whole video in the run-up to my book launch in December - thanks so much for a great & informative content!
Thanks for this video. I just published my first book and I'm looking for ways to expand awareness so this helps out a lot
Thank you for demystifying BookBub, David. You've given me the encouragement to take the plunge.
Thank you very much David! No one has helped me more in my new career. Not for free!!! Blessings to you.
Great post with excellent info, thanks David!
Thank you SO much for doing this video. You offer *way more* value in this one free video than many big marketing names offer in their courses (I'm signed up for one, sadly enough). Thanks to this video, I realised that targeting might have been my problem. I'm startled to see that my books might do better in the literary category, as opposed to women's fiction. Also, thank you for your Canva video. Btw, I've bought all your marketing books. My heartfelt gratitude!
Thank you so much for this! I bought your book and watched all the related videos and it changed everything for me. I finally started landing authors with over 2% CTR and you saved me a lot of heartache (I'd already spent a bunch targeting the wrong way). So again, thank you. Glad I picked up your book and telling everyone about you in the indie community
Great learning...time for me to act now...shall come back with further input once I implement the learnings...Heartfelt thanks for the great video..
Great info, David! Thank you
Thank you very much @David Gaughran, really great help! Blessings from Youghal IR!
Thank you for your help. This was super helpful video. I'm onto my first bookbub ad. Let's see what I've learned. :)
Terrific video. Loved the bit about "reading the tea leaves"! Most of my advertising feels like throwing spaghetti at a wall 😂
Very informative. Thank you. I've subscribed.
Great video. I've learned so much.
Love the video - very helpful!
Very helpful and informative. Thank you
This is excellent. Thank you.
Make sure to hit the SHOW MORE button in the description above to get links to all the resources I mention in the video, plus some more stuff to help you improve your BookBub Ads game, including paid resources (like a book I wrote) and free resources too.
Just an idea I plan to try that may help. Generate a picture of an iPad on a desk or bench or whatever in the sort of environment you find in your story. For my steampunk western series, I plan to try one on a wild west desk, and I'm going to generate these using Midjourney. Should make for a banging advertisement. We'll see how it goes!
Thanks so much for this helpful video David. On another note, what program did you use to record this tutorial?
I bought the book. Now I'll watch the video and take ACTION.
You BETTER!
Great stuff, as always. Clear and a good pace so I didn't find myself fast forwarding. Hugely appreciate it, David.
One question: you say we're shooting for a thousand impressions for statistically valid sample. So ideally we would set our budget equal to the bid we put in per thousand impressions, thus yielding 1k impressions, would we not? If we bid $15 but only have $5 budget we're only going to get 333 impressions. Or am I confused?
Thanks - I was quite worried about the length but it's tough to go through the whole interface in any less time, without skipping through some rather important stuff. Subsequent videos will definitely be shorter though!
@@DavidGaughran I'm always quite worried about the length - but that's a different story for a different video...
Thanks for a great video!
This is superb, mate! When I begin my Bookbub campaign, this will be my bible! I hope you do more Bookbub vids! :-)
More to come for sure!
I just found your channel, and am so glad I did!! ~
Nice detailed explanation.
Great content as usual. So here is a question... Can BB Ads be used during a discounted Pre-Order period? If so... Do you feel that is even worth the trouble?
Thank you for your videos @DavidGaughran. I used to get fantastic metrics and results with BB ads (around the time you made this tutorial). As time went on it got worse and worse. To the point where even targeting myself isn’t sustainable or effective. Any chance you might do an update about running ads with Bookbub in 2023? I would really like to use them, but the results prohibit it. Scratching my head.
So run test ads separately or 3-4 at a time? I'm a bit confused on that one. Otherwise, a very clear vid, thanks.
I am still learning - your material is very helpful. I haven’t hit 1% yet. I suspect bolder is the way to go. The 99 cent advice is easy to understand!
If you are getting below 1% you probably need a little more iteration on the image and the targeting. Be persistent, though. Most of the difficulty with BB ads is in the testing phase and things get a lot more straightforward once you have a few workable targets.
I tried the Book Bub ads for my new trilogy in action adventure. I spent $50 and got one download for my first book that was free...
Hi David, Do you think that bookbub ads are helpful for nonfiction books too?
Thank you!
Thanks!
Love your video, but you made mention of something that caught my interest, why is it difficult to get a featured bookbub deal, if you are in kindle unlimited, please I wasn't really clear on this
Are Apple's open rate changes going to impact BookBub ads? Maybe I'm understanding this wrong, but it seems that bids are won when readers open emails. But maybe they measure that some other way? *curious*
hey i just clicked on this video not knowing i am reading your book now book bub ads expert the irony here.
Remember me, complaining about the sound? Excellent sound now David!
I do! And thank you for that feedback - genuinely useful. I'd like to reduce the echo in the room a little more and then I can turn up the gain on the mic a bit (it's close to zero now), and improve the sound a little further, but... baby steps!
What if I only do paperback and hardcover? Or audiobooks? Is Bookbub also a viable platform to advertise for those mediums as well?
Will this work for kids picture books too? I put 2 books out globally over the last 2 years but I don't have a single review, and I make no money. My books are Eddy the Bobcat - A True Adventure and Underground Aliens - A Story of Hollow Earth. Thanks :)
Hi David. Great video and info! Thank you. I just bought your book and am looking forward to reading it. One quick question I had - How do you track sales on BookBub ads to know if your ad is converting? Thanks!
Simplest way with any advertising is to (a) establish a baseline of sales and (b) measure the increase while ads are running - and then attribute any increase to the ads. It's a quick-and-dirty method and quite useful. But to get a complete picture you might want to calculate readthrough percentages and so on, as well as accounting for any variables increasing or decreasing sales while ads were running. It's not easy to be precise, especially as your catalog grows and you start using more involved strategies.
In theory, you could use things like Amazon affiliate codes but there are a number of issues - not least it being against Amazon Associates terms. But even if it wasn't, tracking isn't completely reliable and also can't take in the wider picture, of course.
It's messy, so people often fall back on quick-and-dirty methods.
@@DavidGaughran Makes sense, thanks!
David - is all this still relevant or will you update this video?
This is fantastic, David. Thank you so much! Can I ask a question? I've seen adverts in my own emails where the ad is designed to look like the featured deals: white background, pale green button etc. Have you tried this yourself? Do you think it works? Again - thank you!
I am 100% sure I replied to this comment back when you made it. I remember typing the words! Bizarre... anyway... while I think it's smart to sometimes do things like using a red button, I recommend not going to far down this road. For starters, it's very firmly against the terms and conditions to pass an ad off as an organic recommendation from BookBub - so you could get in trouble. And just in a more meta sense, if you are engaging in some kind of deception, that's usually masking some other weakness in your ad, and not a sustainable approach. I also think they look pretty terrible, but maybe that's just me.
Great video, thank you!! Have you posted anything about how to maximize BB ads after testing is done and you've found some authors that work?
Not in video form yet, but you'll find lots on that topic in the resources linked in the description above. I have a short, free course, a comprehensive book which costs $4.99, and then a bunch more free resources like blog posts and also a whole free email series I did too, which you get access to when you sign up to my list. So you have options!
@@DavidGaughran oh awesome, thank you for the tips! Running my test ads now. Fingers crossed :)
Thanks so much for this informative video, David. Just bought your book for Bookbub ads. My question is about testing one author at a time. Do I start out with 3 similar ad copies each targeting a different author? I plan to test my ad for my 4 day freebie. How Can I utilize the 4 days to test at least 3 authors, but not spend a lot? Thanks.
Hi Rose. I recommend starting with one image and several authors, and then talking the best couple of authors and testing a new image with them, and progressing in that manner. You can run several tests simultaneously to speed things up, and if you bid high you will get quick results. If many is tight, restrict yourself to $5 tests.
Thanks for this informative video, David. I have a question. You mention testing one comp author at a time. However I understand that BookBub Ads now give you the CTR of authors in an ad. Is the thought of using one author at a time a way to force all the budget through that author, instead of it being divided if multiple authors are used?
Exactly. You can test in batches if you like but you're only getting a CTR breakdown by author if you hit around 1000 impressions for each one, and uneven serving often prevents that, even if the authors have a similar reader count. It they have disparities then the bigger author will gobble up all the impressions. You can prevent overlap in other ways, like testing a bunch of authors at the same time, but you will never eliminate that in testing completely.
@@DavidGaughran Thanks for your quick reply! 😊👍
So I really tried to focus in here. I did what you suggested. I'm really trying to figure this out. Last time I ran 50 bucks loads of writer targets zero category targets. I did the mid bid and I came out with many impressions a few clicks and maybe 2 sales maybe .99 promotion. I did almost everything you suggested not to do starting out. My CTR was .33% so go figure.
So I focused in.
Picked Amazon US + Jon Krakauer + Literary Fiction
10$ budget chose the max for bid 13$
Goal to see the CTR
Well... results CTR = N/A ? 😭
Okay. Zero clicks. So can't get CTR. This is an unfortunate turn of events I was really hoping your advice would pull me out of this dark matter space / abyss
I didn't see whether one must change the price on, say, one's Amazon sales page manually, for the duration of this process. So the price would be $.99 or Free to all comers? Thank you, wonderful tutorial!
Hi Sean. You change your price in KDP for the period you wish - unless you are running a Countdown deal, which will be automatic.
@@DavidGaughran Meaning - so as long as I'm running Bookbub ads, I must keep my price for everyone the same as those ads say it is for Bookbub people (?). That's OK, it's just that I want to be clear on that. ty, Sean
@@seanmoore7436 Yep that price will be available for everyone.
How is my 99c deal applied only to Bookbub readers?
It's not. Whether you are running an af or a Featured Deal, you must reduce the price yourself at Amazon and anywhere else applicable
does this platform work for Y/A/ novels?
BookBub has a YA audience of 1.4m readers - not anything like the size of its massive audience for romance or thrillers but considerable enough. I'd recommend checking out some of your comp authors on the platform to see how many followers they have.
I've tried 2 ad campaigns. #1 I used $25 budget, over 2 weeks, selected 4 authors and 4 genres, recommended bid was $12 to $19 so I set the bid at $19.50. My budget had been used up within 12 hours. I had 1661 impressions, 3 clicks, 1 sale. #2 same as #1 except I used a bid of $2.50 hoping my campaign would last longer, it did, 24 hours. This time I had 10,957 impressions and 2 clicks, no sales. So $50 for 1 sale. I don't know what I'm doing wrong. I have a great cover, title and content, 20 5 star reviews. Maybe my review number is still way to low?
I has a similar experience. It's got me beat. Of all the ad platforms, this is the hardest although on the surface it looks the simplest.
@@blairdenholm4167 I'm running another ad campaign on book bub from August 1st, I'll see how that goes. I applied for the 'featured deal' which would have cost me $617! but I wasn't selected. Oh well. I think writing the books is by far the easiest part, it's the marketing that's so hard and expensive!
Dave. Where are the 10 million readers?
Any ideas on how to find authors to target 🎯 ?
Lots of help in the resources in the description above ^^^ but your Also Boughts on Amazon are often a good place to start.
@@DavidGaughran thanks David. You’ve been a great resource for me, and I really appreciate it.
How much do bookbub pay this beard?
Observation: At 19 mins 30 seconds you note that your graphics have designers pulling their hair out.
Conclusion: This may be guerilla marketing for hair restoration remedy companies. :) jk.
Affiliate marketing opportunity missed!
Great Video! Thanks for the info!