👉 Facebook Ads For Authors 2022 - Detailed Ad Creation Tutorial 😎

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  • Опубликовано: 31 янв 2025
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Комментарии • 300

  • @louiovino9051
    @louiovino9051 2 года назад +3

    Thanks David. Quick question: I always put the CTA in the "headline" section, right next to the button. Do you think it works better in the "primary text?" Do you have data showing higher read-through in that text section?

    • @DavidGaughran
      @DavidGaughran  2 года назад +3

      The primary text is much more prominent so I prefer a CTA there. Any time I've tried leaving the CTA out of there the ads don't seem to do nearly as well. You can double down and use a CTA in both places, of course. But it's a trade off against using another piece of social proof or a nice genre-squaring, reader-hooking review quote.

    • @louiovino9051
      @louiovino9051 2 года назад

      @@DavidGaughran Really good to know. I've been sticking a CTA next to the BUY NOW button assuming that people would be more prone to skipping the primary text because it's not as integrated in the creative part of the ad (especially when it requires someone to click the "read more" portion). But your experience says otherwise, which is super interesting. Thanks for this and all you do, man!

    • @DavidGaughran
      @DavidGaughran  2 года назад +1

      @@louiovino9051 I'd be super curious to hear if anyone has ever done any kind of eye-tracking analysis on Facebook ad elements. My gut says people will get drawn in by the image and then read the primary text next, and either click through right away, or perhaps read the headline text next if they are still waivering, and then finally the CTA button. So I kind of design the ad with that flow in mind - hook, CTA, hook, CTA. But I'd love to actually know!

    • @louiovino9051
      @louiovino9051 2 года назад +1

      @@DavidGaughran I work in the biz and am gonna ask our social team this exact question -- I'm positive we've got eye tracking data somewhere -- either in house or third party. I'll be sure to let you know what I find out!

    • @DavidGaughran
      @DavidGaughran  2 года назад

      @@louiovino9051 Oh that would be fab!

  • @ZelindraArkathius
    @ZelindraArkathius 23 дня назад +6

    Would love to see a refresher on this for 2025. I'm really greatful to you for this free information. Thank you for all you do.

  • @ngomediaLIVE
    @ngomediaLIVE 2 года назад +41

    Love the mention, right at the start, that you're beginning to hate the gatekeeping behind $1,000 courses. I'm getting so tired of that too! Thanks so much for this video!

  • @janekalmes
    @janekalmes 2 года назад +11

    David, you're the greatest. What would we do without you?

  • @dr.sapienza4700
    @dr.sapienza4700 Год назад +1

    Spent months watching countless video tutorials on FB ads for my upcoming book. This is the first one that finally made the process clear to me. Excellent. Thank you.

  • @alicevonkannon1033
    @alicevonkannon1033 2 года назад +1

    I don't know any great Celtic blessings, so just God bless you! I've been ready for days, all ducks in a row, to pull the switch on my first FB ads, terrified to go in and do it, scared over these new targeting rules. I'm in the Mark Dawson thing, and we're trying to help each other on our FB site, but all of us are feeling a bit lost. You're my favorite teacher of all time, I love all your RUclipss, not to mention your historical novels. Thank you, so much.

  • @oldmansailing
    @oldmansailing 3 месяца назад

    Thank you so much. This was brilliant. Before staying up until 3.00am making notes from your video, I was thinking of spending $150 on an online course!

    • @DavidGaughran
      @DavidGaughran  2 месяца назад

      I'll have an updated video soon! Also make sure you are on my mailing list, we have been doing lots of in depth newsletters on Facebook recently, focusing on all the tricky Advantage stuff.

  • @LFOake
    @LFOake 28 дней назад

    "I'm just an author--I'm not trying to take over the world." Riiiiight, David. 😏

  • @russrobson
    @russrobson Год назад +1

    David, is this still current as of late 2023? Thanks

  • @SarahBrewerAuthor
    @SarahBrewerAuthor 5 месяцев назад +1

    Thank you. Excellent run through. About to take the plunge to create FB ads for my debut novel, White Powder Of Gold....

  • @dixiejohnson9787
    @dixiejohnson9787 Год назад +1

    Ad running for 2 days so far and I am getting book sales! Thanks so much, you are great!

  • @marshalhunter1211
    @marshalhunter1211 9 месяцев назад +1

    Been trying to figure out FB ads for way too long. Your video is a lifesaver. Kudos!

  • @katrinamillings3651
    @katrinamillings3651 2 года назад +1

    Thanks after this I went straight over and started my ad. I definitely wouldn't have known to pick traffic or uncheck some of those boxes without you.

  • @adaddinsane
    @adaddinsane 2 года назад +5

    You said this while I was typing but I'm going to say it anyway :-)
    The cover in the graphic thing was analysed by someone. They found that while the book cover reduced clicks, the sell-through was higher. If someone clicked they were more likely to buy - book buyers clicked more, non-book buyers clicked less. This was good.

  • @sarahwelkbaynum8753
    @sarahwelkbaynum8753 2 года назад +1

    This was SO helpful, thank you! I juts painlessly set up my facebook ad thanks to you :)

  • @microwave7014
    @microwave7014 6 месяцев назад +1

    Great tutorial, very engaging and thorough! Of course, as I watch this in July 2024, Facebook has changed the ad creation process from the screens as shown, but your explanations make it easy to navigate their new system. Thank you!

  • @LFOake
    @LFOake 28 дней назад

    This was a great help! (even while FB moved waaaaay toward more AI) Thank you so much for your time and shared knowledge!

  • @jonathanfesmiresteampunkau6983
    @jonathanfesmiresteampunkau6983 Год назад +1

    Thank you, David! I set up my first ad along with your video, and I'm getting sales. In fact, so far today, I've almost made my budget back in sales.

  • @AnthonyMetivierMMM
    @AnthonyMetivierMMM 2 года назад

    Thank you.

  • @savoryadventures
    @savoryadventures Год назад +1

    Very easy to follow, but yet comprehensive. Finally, a video that doesn't claim to know the "only way to do it"! It's a detailed thought-provoking tutorial. Thanks!

  • @adaddinsane
    @adaddinsane 2 года назад +2

    Just to say that last week (because my AMZ ads had crashed, my fault), I implemented this. And it was worked exactly as stated.
    To be fair, I already knew I had a very saleable product (completed dragon series) and good graphics, but just creating one ad this has been going insanely well on a £7.50/day budget. In one week, before the readthrough has really begun to build up, I have an ROI of about 200%.
    As a techie who's done work on machine learning, I understand what's going on at a deeper level, which is gratifying but not required for success.

  • @juditha.barrett7606
    @juditha.barrett7606 Год назад +1

    FINALLY! I have a map and can start my journey to fb ads with confidence! Thank you, David.

  • @trishamessmer2610
    @trishamessmer2610 2 года назад +7

    Absolutely *brilliant*. As an old (literally) software trainer, I find your teaching approach top notch (as always). Clear, concise, with bits of humor to keep me entertained while I learn. I've dabbled in FB ads once or twice (without much luck) and am willing and ready to take the dive again thanks to your guidance. It's also very appreciated that you do this as a service for other authors rather than teasing us with a bit of info until we fork over some money for the "real goods."

  • @MariaGloriaAdan
    @MariaGloriaAdan Месяц назад

    Thank you so much for this video! God bless you!

  • @nickholmeshistorian
    @nickholmeshistorian 2 года назад +3

    David Gaughran is the absolute best for indie marketing advice by miles! This is a superb video far better than any other resource on Facebook book marketing. Thank you David!

  • @MuzMURRAY
    @MuzMURRAY 2 года назад +4

    Hi Dave, it's really great of you to share this with us impoverished authors, who can't keep forking out for expensive courses that are never as valuable as what you show us. Thanks again.

  • @guyblaise3770
    @guyblaise3770 Год назад +1

    Thank you David! Best video and thank you for sharing your knowledge. Hello from the US👍

  • @DerekMurphycreativindie
    @DerekMurphycreativindie 2 года назад

    Thanks!

  • @alanbarbara
    @alanbarbara 2 месяца назад

    Thanks David, This is brilliant.

  • @mroctober3657
    @mroctober3657 2 года назад +4

    This is a good video. Greetings from Cork.

  • @spiffietiffie7897
    @spiffietiffie7897 2 года назад +3

    You're a life saver! I'm a newly self-published author, and have been losing my mind on how to market the dang book.
    I really appreciate all the information. I've taken it all in and just submitted my first ad. Excited to see the outcome.
    Also, thank you so much for all the info in the description tab. You are so refreshing, some folks are so weird about giving others any kind of pointers, so again thanks so much! You have everything listed, and so easy to find. Believe me when I say, you have helped me not feel so stressed! I'll be sure to check all of your stuff out. 😁

  • @johnnyjones2884
    @johnnyjones2884 Год назад +1

    Enjoy the wonderful advice. I have just released a Vietnam memoir, my first publishing adventure at age 75, and it has been well received in the first few weeks. Now the challenge is to keep the momentum going forward. My problem in setting up the ad campaign, (I am quite the newbie) is it appears to offer me only a few broad categories, ie. US Veterans, US Navy, History, etc. so listening to you, I am assuming if I am patient, (an item I pray for every night "Dear Lord, I need patience and I need it NOW") that the AI from Facebook will sort it out in time. Am I correct in that assumption? Thank you again, my unmet friend.

  • @magdamoller6118
    @magdamoller6118 7 месяцев назад +1

    Thanks for this! I'm finally going to learn my adds👏

  • @tatelown
    @tatelown 6 месяцев назад

    Thank you, David!

  • @Kev_Partner
    @Kev_Partner 2 года назад +1

    Thanks for this, David - it was EXACTLY what I was looking for. I'm also a digital marketing veteran, but Facebook's labyrinthine ads interface (which makes Adwords look simple) and similarly labyrinthine tutorials elsewhere simply defeated me. I've done well with Bookbub low-bid ads for drip feeding into book 1 in a series, but your video inspired me to give FB another go.
    First results are encouraging. 12 hours after launch and 11 clicks @ .36 - much better than expected (and far better than I'd experience before) and I should be able to get that CPC down to around the .25 I pay for BB clicks.
    Anyway, I want to say how much I appreciate this tutorial and your generosity in sharing your expertise - especially dispelling historical myths. Thank you again.

  • @willemmulder4886
    @willemmulder4886 2 года назад

    Bedankt

  • @loriritchie1242
    @loriritchie1242 Год назад

    I am a new indie author and so grateful for your videos. I have subscribed and to this channel as well as subscribed to your newsletter. Would really love to see you do a video re: your thoughts about the recent explosion mainstream availability of AI technology and implications related to self-publishing.

  • @lepsizdravi
    @lepsizdravi 10 месяцев назад

    This is perfect tutorial. Now I can be 100% sure some books are impossible to sell on Facebook.

  • @chadlutzke5509
    @chadlutzke5509 Год назад

    Very much appreciate this video, David. Thank you. Just put up an ad using your advice. Wish me luck!

  • @MichaelMenard-w9f
    @MichaelMenard-w9f 6 месяцев назад

    Thanks for this David. I was not able to find the selection area for "Custom Audience" the area where you typed in a famous author's name. For comparable authors. I do not see the edit button you demoed in your video.

  • @motoeric
    @motoeric 2 года назад +1

    I followed your walk-through for a crime thriller and my cpr is .16, which I'm very happy with. Thanks for the help!

  • @mikemoore2256
    @mikemoore2256 Год назад

    Thank you for the awesome tutorial on running Facebook Ads. I learned more from you in an hour than the weeks of reading on the subject in the past!

  • @MaryHamiltonAuthor
    @MaryHamiltonAuthor 2 года назад

    Thanks so much for this video. It's so very helpful. I'll be coming back to it again and again as I learn the platform.

  • @mjmagratatrader
    @mjmagratatrader Год назад

    thank you sir your video is very helpful specially like me, a newbie zero knowledge and I already sign in yours course .. thank you again sir

  • @AlmostArrynt
    @AlmostArrynt 2 года назад

    Thank you so much for this tutorial!

  • @jamlane
    @jamlane 2 года назад

    Incredible advice! I'm very thankful for this.

  • @soooocharming
    @soooocharming 2 года назад

    thank you for doing this. you are correct, i purchase a program where this information is behind the pay wall and what you discussed is the same as what they teach as well. but "students" of the program had to pay insane amount of $ to get the same information you provided for free. so thank you.

  • @thecliffolio
    @thecliffolio Месяц назад

    Absolutely brilliant video David! Any advice on marketing a book that is a seasonal stocking stuffer. i.e. the buyer is probably not the reader! I want to target parents/grandparents of teens.

  • @JMSimpson
    @JMSimpson 8 месяцев назад

    This has been a lifesaver! Thanks so much!

  • @aditisaxenapublishing
    @aditisaxenapublishing Год назад

    Thank you so much... I followed your instruction... and lets see how it will work...

  • @patsychevarie3520
    @patsychevarie3520 Год назад

    Thank you so much. I love your advice always.

  • @penwrites6006
    @penwrites6006 Год назад

    Great helpful and insightful content

  • @Daster_X
    @Daster_X 11 месяцев назад

    Thank you for the detailed and simple explanation step by step. it helped me do my first add :)

  • @smt128
    @smt128 2 года назад

    This was so helpful. thank you!!

  • @huesandtones
    @huesandtones 2 года назад +2

    A very valuable guide indeed. Though I had tinkered with FB ads a lot, this video still provided me with more tips. I was able to tweak my ads further. Thanks a lot for this.

  • @patvanwie4059
    @patvanwie4059 2 года назад

    Excellent tutorial. Thank you.

  • @willemmulder4886
    @willemmulder4886 2 года назад

    Hoi David. I made an Ad on Facebook following your instruction and it looks promising. To say thanks I made a link on our group selfpubbers so you can expect some new followers. Thanks man, keep up the good work!

  • @AuthorLevelUp
    @AuthorLevelUp 2 года назад

    Wow, only 6k subs??? You need way more. Thanks for the great tutorial.

  • @lucybroad1
    @lucybroad1 Год назад

    David, I am so pleased to have found you. I have been struggling with understanding FB ads, and you gave me my 'lightbulb moment'. Thank you. Question: We can try different ad sets with different target audiences, but how do we know which ad sets work best when Amazon doesn't give demographic or target information from their site? I just can't get past this hurdle. Any thoughts?

  • @eddieblackcomedy
    @eddieblackcomedy 10 месяцев назад

    This was superb. Just what I needed. Thank you.

  • @DracoQC
    @DracoQC Год назад

    Very interesting. Thanks a lot man

  • @ekpoeze1024
    @ekpoeze1024 2 года назад

    Thank you! Always!

  • @briancolella72
    @briancolella72 8 месяцев назад

    Fantastic video! Thanks so much for the great tutorial!

  • @Bobbypinker
    @Bobbypinker 2 года назад +4

    Thanks for the info, as always!
    Good to know that I'm right in not doing automatic placements. I only do FB news feed and the IG feed. I do IG because I make book trailers that look good in the IG feed and I do get some good engagement from them. So even if they're not converting, it's good brand awareness for me.

    • @DavidGaughran
      @DavidGaughran  2 года назад +2

      Experimentation is key. Sometimes it can be hard to know exactly how to parse "generic" advice - and adapt it to your specific circumstances - but testing usually sees you right!

  • @KenWilson-m5k
    @KenWilson-m5k Год назад

    I can't find the links at the bottom of your video. Specifically looking for "author comps." Thanks

  • @carolinerebisz1703
    @carolinerebisz1703 2 года назад +1

    Excellent video, thanks David. I have only used Facebook Boosts so far and will try an Ad next time as I feel better equiped.

  • @JaimeSolisC
    @JaimeSolisC Год назад

    Really appreciate your knowledge and openness to help. Watched so many videos about Facebook ads and this one tops them all.🎉🎉🎉

  • @aidgh5998
    @aidgh5998 Год назад

    Hey man, I wanna say thank you, thank you. The best channel and valuable info.

  • @richayashi
    @richayashi 10 месяцев назад

    Very kind of you. Thank you!!!!

  • @suebaumgardner4154
    @suebaumgardner4154 2 года назад

    Thank you so much! You successfully walked me through my Facebook ad. I've used them before, but did not know what I was doing. I feel more confident about this new ad. Thank you again!

  • @dixonreuel
    @dixonreuel 2 года назад +2

    Fab stuff, David boy - thanks for the video!

  • @thefantasyreview8709
    @thefantasyreview8709 Год назад

    Thanks so much, saved me from making so many mistakes and wasting a lot of money! You got a sub from me.

  • @lisaedwards5775
    @lisaedwards5775 2 года назад

    Great video - thank you

  • @stormhousebooks
    @stormhousebooks Год назад

    That was the most insightful and fantastic in-depth video! Thanks so much, Mr Gaughran.

  • @EricHillAuthor
    @EricHillAuthor Год назад

    Thank you, David. Your material is wonderful. Ready to hit the charts!

  • @GolfInTheZone
    @GolfInTheZone 2 года назад

    Great advice as always, David! So I tried FB ads and all was going well for about 5 days. After testing with various authors and ads, I got a CTR of 6.5% for 10 pence a click that resulted in good sales. Then I get a warning for violating the rules (don't know which one???) The account was then suspended. I entered a request for a review. Two days later this was rejected along with a permanent ban!!! No reason given. Anyone else experience this? Annoyed I wasn't even given the reason, and really disappointed as it appeared to be working well. I might try with another account, but after reading the rules I still can't what I did wrong.

  • @kcjuliusauthor
    @kcjuliusauthor 2 года назад +3

    As always, I learn something new from your detailed, easy-to-follow tutorials, David. Thanks for continuing to support authors by providing us with your expertise. So very much appreciated!

  • @shortstories-1117
    @shortstories-1117 7 месяцев назад +1

    Thanks so much David, this really helped, I hit the like and subscribe for you, hope it helps the algorithm.
    I have an important question for you.
    If, like you said, that you don't put every type of author in one campaign and you seperate them.
    How do you know which one is driving more conversions to your amazon shop?
    I get you can see the clicks, but how do you see which campaign converts to book sales the best?
    Dets..

  • @planetmusemedia
    @planetmusemedia 2 года назад

    Thank you so much for sharing your experience. There's so much to sift through. This is a time saver.

  • @jkahn5350
    @jkahn5350 Год назад

    This is a superb tutorial. Thanks David.

  • @PeachesandPaprikachannel
    @PeachesandPaprikachannel 2 года назад

    Thank you David, I found the detailed targeting, placement and platform information fascinating. I was still listening at midnight and on the edge of my seat! I have run FB ads in the past, but nothing for about a year...and never successfully for my books! can't wait to dive in again. Very good presentation.

  • @EmlynEmlyn-d1g
    @EmlynEmlyn-d1g Год назад

    Great advice. Thanks for posting this.

  • @mrsiz218
    @mrsiz218 2 года назад +2

    Thank you so much for alllll you do! I appreciate it

  • @jonbiddle1458
    @jonbiddle1458 2 года назад

    Hi David, great vid. When you say the ad need 50 clicks over seven days for the Ai for work things out. At what point do you say, ‘I need to pull the plug on this ad because it’s just not working?’

  • @MPMcDonald
    @MPMcDonald 2 года назад

    So, I've been in the game about as long as you, David, with moderate success, but never could figure out FB ads to save my life. I did a few here and there, mostly for mailing list sign ups with a reader magnet, but I haven't done that in years. I especially didn't know how to set up the A/B testing. I watched your tutorial from beginning to end yesterday and setup up an A/B ad. I had a new trailer someone made for me and was eager to try it out. Maybe it's the trailer, but I also think it's because I've set it up correctly, finally! But, my sales yesterday and today so far, are a bit better than I have with my Amazon ad. To truly see which was working, I turned my Amazon off completely once I saw I was getting a good number of clicks on my FB ad.
    If you see this in the next few days, do you have a suggestion how long to let an A/B test run when it looks like one of them is outperforming the other? FB says no winner yet, but it sure looks to me like one is clearly outperforming the other. Then do I turn it off or tweak something in it and keep it running?
    Thanks for sharing your vast knowledge with all of us. I really appreciate it.

  • @jenniferward6821
    @jenniferward6821 7 месяцев назад

    loved this spent hours on it, followed you step by step, and thank you soooooo much. BUT could not for love nor money narrow down my audience - my interface not quite the same as yours but if I type Nora for example - i see what you ee but if I say NARROW AUDIENCE nothing changes - I am on Amazon UK and US so I want to choose both countries, then narrow down to the NORA type listing - spent an hour or more trying to get to where the audience is down to 2 - 3 million - tried leaving out the countries and it didn't like that - please help

  • @SonsieMeadowsAuthor
    @SonsieMeadowsAuthor 2 года назад

    This is invaluable, David, as I right now am creating a FB ad. You are so generous with your knowledge! Thank you.

  • @kathyandrickcampingadventures
    @kathyandrickcampingadventures 2 года назад

    Great tutorial... Thanks so much..

  • @hemantnayak982
    @hemantnayak982 2 года назад

    THANKS SO MUCH!!!!! this helped me tremendously! I adjusted my ads according to your recommendations and I think it will make a huge difference ! amazing class!!!

  • @FrankSapienza
    @FrankSapienza Год назад

    What a terrific video! I have a question concerning the interests entries. If you're also selling print books, will placing Amazon Kindle/Kindle store result in more e-book sales than print sales? Is there a tag you could recommend that would also target readers who don't use the Kindle store? Thank you.

  • @rachelbrittany4068
    @rachelbrittany4068 4 месяца назад

    Thank you so much for this video! Do you have any input as to how many ad sets per campaign? Are you recommending one ad to one ad set to one campaign? 1:14:40

  • @PaulClark42
    @PaulClark42 11 месяцев назад

    Thanks - great intro!

  • @GreggBell1
    @GreggBell1 2 года назад

    Thanks David

  • @alliedavidson4175
    @alliedavidson4175 2 года назад

    Fantastic video. Thank you for making this. It really helped me walk through the process of Facebook ad creation. I've now subscribed to your channel and plan on watching more of your video.

  • @PJSkinnerAuthor
    @PJSkinnerAuthor 2 года назад +1

    Fecking brilliant as usual. Thanks so much. :-)

  • @mingotography
    @mingotography 2 года назад

    Brilliant Alpha as always. Thank you, David!!!

  • @CherylStJohnAuthor
    @CherylStJohnAuthor 2 года назад

    This was so helpful! I always appreciate your transparency and sensible advice.

  • @shaundixon2249
    @shaundixon2249 2 года назад

    Fantastic! What a brilliant tutorial! Thank you so much.

  • @nathaniel4334
    @nathaniel4334 2 года назад

    David, this video was an absolute godsend. Thank you. Sub'd.

  • @RickSkorupski
    @RickSkorupski 2 года назад

    Time well spent! Thank you. I'm going to the additional links below before jumping into creating an ad.
    You, sir, are a great teacher. Thank you fr sharing the time and, more importantly, your experience.