How to Promote Your Music With YouTube Ads | The REAL Way
HTML-код
- Опубликовано: 20 дек 2024
- Uploading your music to RUclips and getting no views?
RUclips ads are probably the best solution
In this video Alex explains the basics of RUclips ads for music followed by the best practices to build fans who are going to fall in love with you as an artist and your music.
Promote your music using Facebook ads:
• Promote Your Music Usi...
Follow us:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
Read detailed music promotion tips:
burstimo.com/u...
Listen to our podcast:
open.spotify.c...
For artists looking to break quicker, Burstimo's Membership gives you access to Spotify playlist curators, A&Rs, Major industry opportunities, advanced tutorials for breaking an artist, contact databases and more:
www.members.burstimo.co/membership
Thanks
As an upcoming artist, I really appreciate this video.
#LEBRON NEWSONG!! Artist just looking to spread new and good music. follow me @litoswilson MUCH APPRECIATED!!! ruclips.net/video/BGYBIDA_0Ac/видео.html
Themacj Independent Chicago RnB Artist SUPORT ME 🤝🔥🔥
Im a new indie artist as well and this advice is God send.
God Bless & good luck on your music journey.
Althea Dawn absolutely
Same!
With the advice this channel gives, no one has an excuse not to make it big!!
jakoby Agreed
#LEBRON NEWSONG!! Artist just looking to spread new and good music. follow me @litoswilson MUCH APPRECIATED!!! ruclips.net/video/BGYBIDA_0Ac/видео.html
@@Dtachedkid #LEBRON NEWSONG!! Artist just looking to spread new and good music. follow me @litoswilson MUCH APPRECIATED!!! ruclips.net/video/BGYBIDA_0Ac/видео.html
Agreed, so much value! :)
jakoby Except for the fact that it's not humanly possible for one person to do everything they're telling people to do.
Almost three years later and these tips are still relevant, thank you!
ruclips.net/video/oq-YBztoRaE/видео.html
I’m using discovery adds with great success for quite some time now. It’s the viewers decision to click and view the video, therefor it’s more likely he’ll stay longer to watch. Preroll adds usually get skipped asap. It’s just important to define the target audience as precise as possible (keywords, placements) to maximize the chance that viewers will stay or even subscribe.
What videos are you running as discovery ads?
@@Burstimo currently this one: ruclips.net/video/gb07DExwPkk/видео.html and used to have this one as discovery ad: ruclips.net/video/RdzMpN4iHms/видео.html
much lower budget than your example though and yes, its quite niche :-)
@@HansPlatz Hey how much was your budget for each video by using discovery ADS?
A bit late on this thread. Is discovery ads a video "disguised as a search result, on the side, where videos usually are? Like these --------------------------------------------------------------------------->>>>?
Super mega late to the thread but just wondering Hans, do you use a clickbait tittle? And keywords?
My experience is that in-stream ads targeted through placement on similar artist's music videos result in views with a high retention rate (above 60%). Clickbaiting users into clicking your display ad will result in a low retention rate, as the users stop watching the video after 10 seconds when they find out it's not the most brutal music video at all. Retention rate is the most important metric, if it's low, youtube won't recommend your video.
Archie Bald hey. So in stream ads really work? I’ve always heard people say that it just brings empty views with no engagement I.e the discussion I was having with CrackaLack below?
@@leadsfurnace1349 Low engagement is true, but retention rate is good. You'll need other forms of promotion too.
I had the same exact problem. I started with in stream ads and struck gold with a couple videos even though the views were absurdly high compared to the engagement, but I still got lots of engagement nonetheless. However when I tried display ads, it doesn't make sense. Apparently I got an abundance of engagement like crazy, more and more subs, but then I saw my watch time and it said 16%. Doesn't click with me. I feel like this is a trick RUclips does so that they give you engagement, but they won't make it easy on you and keep your retention low.
@@dreamerjazz352 really? I did display ads got like 300 clicks (was just doing a test) and NO LIKES or subs. 1 dislike thats it. Bear in mind this is on a video i already have 15k on and like 1k likes and 300 comments... So its weird we have different experiences. u really got engagement with display ads?!
@@leadsfurnace1349 yeah lol, just did what he said to do in this video lol. I added 2 keywords that related to my video, and on the headline, I put my catchy title like he did with the "99% of people" thing, except I wrote my own catchy title and within 20 minutes the likes were already increasing and then over night I got more subs. So that video started with 16 likes and 100 views organically, and now it has 100 likes and 6000 views I think, and 3 dislikes lol. But what i dont understand is that my video went from a 50% view duration to now a 16% average view duration. I dont understand. Those are my results if you were talking about display ads, but I didn't know if you were talking about my results with in stream. With in stream ads, I was able to still get engagement and subscribers. One of my in stream ads did so well that after some wicked results, it's still gaining likes and views because it kept my average view duration at like 59%. I dont know, working with ads is complicated. I just try to think simple, "if I saw this ad, would I like it?" So for me the quality of videos is still my ultimate task
Hello! Awesome video! Why don't we check RUclips videos and only Search results on networks? Can you elaborate a bit more please? Thank you! Cheers!
This is exactly what every need artist needs.
Really like how the door and the potted-plant so understandably explained youtube ads!
real ones smash the like button before it even starts. love these guys
Been using this method for my music video Toxic and have seen amazing results !
It’s a sad time when asking people for 3 minutes of their time is like asking for an arm and a leg because we have so many things competing for our attention..
Have you ever become a fan of someone's music when they threw it in your face and said "Please listen to my music it'll only take 3 minutes of your time!"? I doubt it. Begging someone for attention only makes people uncomfortable.
If your music is good, it will find its audience. Sometimes it takes years - pay attention to the dates next time you listen to a Spotify playlist. Most of the songs aren't new, they're usually released around 2014-2018. Remember that no one is in a rush to hear your music, because they don't know it exists yet.
The only thing you can do is keep making quality stuff, and hope it finds people when they are open to hearing something new. Abrasive ads are jarring, casually coming across something is the way most people enjoy discovering new music, which is why placing an ad as a search result can be effective.
m.ruclips.net/video/4UeCqJT1PB4/видео.html
@Austin Findley m.ruclips.net/video/4UeCqJT1PB4/видео.html
@@ElishaDavid Hi Elisha! You're very wise. I am only starting with my music on YT, my debut, and low numbers after first of two 11 days ago and the second 4 hrs ago and low engagement rates. Is that what this tutorial basically is, placing an ad as a search result? I want to try ads, but not be abrasive to anyone, and establish real fans, so this is the way to go for an unknown with no fan base as I don't tour and I'm in the Folk Music genre, not exactly a contemporary leading edge genre and being a vocalist/solo acoustic guitarist... Posting two famous cover songs hasn't panned out for me so far. I think too that no one knows I even exist, but at open mics people have loved my music, but not on YT so far...
@@ZachKopkaZake Hi Zach! Only my amateur learning as I was doing the same as you and after 12 of putting my links out I quickly went back and removed them all. I just happened upon a very influential and short YT video on with a title like..."The 4 Mistakes New RUclipsrs Often Make". I'm only trying to be kind as no one told me, just the pure luck of stumbling upon that video.
Y’all try to make lyric videos to your songs so the viewer gets attached to the words on the videos so they keep watching it
m.ruclips.net/video/4UeCqJT1PB4/видео.html
This is a fantastic tutorial/explanation video.
As up and coming musical artists, we all appreciate this very much.
Cheers!
m.ruclips.net/video/4UeCqJT1PB4/видео.html
As an artist this helps! I’m trying to promote my new music video and I hope to increase the awareness
Same here you man, I'm also trying to promote to create awareness but I dont know how effective it is.
Hey where are you based. I'm an afrobeat singer
@@bigtittymaria I’m located in Florida
Thank you. I needed to hear this, i subscribed and will be following you from now on.
Awesome video! Any suggestions for how to edit the ad video to start at the most captivating moment? Can't seem to find an option to edit the video start point in the campaign settings.
You guys are the greatest, giving out such amazing tutorials for free! Most people would charge an arm and leg for this kind of content.
Wow! I love this! Certainly learning. Thanks for your well put together video..will be looking out for more.
The only video which deserves artists attention, other videos on RUclips are just beating around bush and never teach
Rishi Plays Independent Chicago RnB Artist SUPORT ME 🤝🔥🔥
m.ruclips.net/video/4UeCqJT1PB4/видео.html
You guys have phenomenal advice. The in display ads idea is a winner
Y'all are literally the best...I know alot of people are pissed with y'all.
Can someone confirm that we can no longer de-select "youtube videos" 12:55 ?
Did you find any solution for this? I am experiencing the same issue...
@@PhilippLumpp Not really, regardless, I did get a very good response. Great likes, daily subs, one guy even made a story out of it, few comments.
Though my retention went down so much. Which I don’t understand why, as it is a discovery ad so people had the option to chose to watch.
Would highly advise to invest in FB ads, I am running a discovery ad just on fb itself. Paying 2 dollars a day. So far, it has accumulated 400+ likes 20 shares and 10 followers for the page. Very low comments though.
I'm not a musician per se, I'm a therapist considering running a RUclips ads for me channel and found your video. I must say you sparked ideas in my head to consider more than just the RUclips ads I was considering. Since Facebook is swift, I'll go with that. Thank you very much ❤️😘
This is amazing! Thank you. Also love how you’re chilling on the couch LOL
m.ruclips.net/video/4UeCqJT1PB4/видео.html
I watched complete video without closing my eyes... not a single second blink... I seriously love you for what you given me.? Liked and subscribed too
Can u check out my music ?
0:00 Intro
2:30 Preroll RUclips Ad
12:00 Video Discovery Clickbait RUclips Ad
17:07 Facebook Ads
18:25 RUclips playlists
19:05 Collaborate with influencers
Thank you The Kind one!
Key info, concise and hits the mark! Definitely going to use this in the next 6 months! Thank you!
Good evening, I am Ahmed Saleh, an Egyptian artist who sings and makes music, and I benefited a lot from your advice. Thank you, and I wish you all the best and happiness. I have a question. If you want a specific part of the video in the ad to skip, how can I select this part in relation to the ad? I want RUclips, you don't want to show the first part of the song, please explain how to do this. Thank you. Greetings
For the first time ever someone has accurately explained how to create a youtube add. Thank you. The only part that was slightly confusing was the 5 pound with the cost part per the 1,000 views. I'd love to hear more on what a good amount is for that. Just invested $400 into a music video release for the first time ever! So thank you man! 💗
Was it worth it ?
ruclips.net/video/oq-YBztoRaE/видео.html
@@cashmoney3293 Good question....
Great tips. Used it in making our first campaing in a long time.
Glad you went over In Display ads after. You always post good content. I've helped artist spend over 20k on google ads and I recommend stay the hell away from In Stream ads. In Display is the only way to do ads. The viewer has to click. They're not being forced to watch. In stream equals insane amount of views and no likes dislikes comments or subs. Looks like fake views. In display all day.
Thanks for this comment chief. Do you have any input on what good titles could be? Also, if you're video gets rejected as an in stream for profanity could it still be approved as a discovery/display ad?
@@leadsfurnace1349 honestly we ALWAYS just use the actual title: Artist Name - Song Name. The video should be titled like the actual recommended videos. Music videos are never titled like news articles. Also yeah if it's profanity you're screwed. We always have to make a clean version.
Yeah google doesn’t like the f bomb. It gets denied as shocking content lol
@@CrackaLackTVMerry xmas first of all. Damn, so you REALLY find that simply just having the artists name and song title and not a catchy headline like this tutorial advises actually works assuming you get targeting right? I mean lets say with a good few hundred $'s budget can you hit the 10k mark with that method?
@@Isosocold So basically no one that promotes their videos on youtube has a single swear word in their music videos? thats crazy....
Thanks for sharing these tips with us
extremely helpful. i paused the video every time to follow you exactly. tremendous and thankful.. To that end, Google needs to have more than just one ad page. They need a whole knew set-up beacause musicians want to advertise their songs, not go through the business stuff.
amazing job, this was the most effective and informative video. real actions and smart tactics. thank you.
ruclips.net/video/oq-YBztoRaE/видео.html
This is such great advice. I'll keep coming back for more nuggets.
ruclips.net/video/qROIcyH-mpY/видео.html
Im a new indie artist and I subscribed.
Thank you and God Bless
& Good luck to all new artist out there :)
Thank you as always Alex ! Love the switch up halfway too haha, makes it rewarding to stay tuned :D
I've launched this strategy & still waiting for RUclips to validate the ad, they do take a lot longer than Facebook as you said. I'll be sure to share my feedback on this ! Thanks again for putting so much effort into helping us :)
hi, i know this out of the blue.
can you give any feedback about this strategy
GABOU we need your follow up 😅😂🎉
I will give it a try your way, thanks.
Glad I came across your channel now as its been a massive help for my record label and artists so thank you both
Bass Rebels ayyyy 💯
@Austin Findley We dont look for specific genres, just music we connect with in some way whether that's a catchy melody or vocal hook :)
@@BassRebels how does an artist pitch their song to y’all, asking for a friend
@@BassRebels nice, check out my work 💤
@@BassRebels y’all should check out my friend he’s on SoundCloud it’s Hbk Lil Junior
Awesome video! I have used google ads before and wasted money doing my ads wrong. This video helped so much!
This was everything i needed right now, Thankyou!
m.ruclips.net/video/4UeCqJT1PB4/видео.html
Thanks for this FANTASTIC guide - it helped a lot for my first time dropping a few bucks on an ad for a music video. Do you possibly have another video or other information that gives guidance on average rates of return on the ads? I only have a couple days of data in on my first campaign and trying to determine if the view rate (55%) is decent, the view duration (about 2.20 of a 3 minute song) is decent etc. Thx for any direction - keep up the great programming!
Brilliant tutorial, and yes, no excuse not to do this yourself by understanding how it works. The advice will lead any artist to success. Thank you, Burstimo!
Have you done ✅ it
a late comment, but I have tried many 'how to' vids- and this one is easily the most practical. Thanks!
Excellent advice! We've had good results with Facebook ads, however we also understand that RUclips views are more meaningful to the industry in general. Love your strategy of including the external link in the comments - definitely going to try that! And I'm about to go try out my first couple RUclips ads for our new quarantine performance video.
I only use facebook ads, how does youtube compare to facebook in terms of performance. I love that in facebook you can do a conversion campaign, not sure you can do that sort of thing in youtube...
Great tips, man, thank you very much.
What do you think about creating a special music video for the ad, where the best (most engaging) part of your song (and video) starts just when the ad starts? And maybe making it last about one minute and not the whole song lenght? Thank you.
THANK YOU!!! Trying to ask ppl at google or facebook for help always gets me frustrated and at a dead end. This is real help!!
Thank you for being awesome and real🙏🏽🔥💯
Great video Alex! thank you! question, at 15:38 you say 'you can essentially target people who are searching similar artists to you' - but Im a little unclear on how you do this, because at one point you were entering Nirvana ect, then you said not to do that, and when you showed us the Real Way, you didnt do any targeting? Could you help me clear this aspect up? Thanks so so much for everything!
Wons Phreely Independent Chicago RnB Artist SUPORT ME 🤝🔥🔥
I only use facebook ads, how does youtube compare to facebook in terms of performance. I love that in facebook you can do a conversion campaign, not sure you can do that sort of thing in youtube...
Your tutorial is gold! I am so glad I watched the whole thing as well. 2nd half was exactly what I was looking for. Thanks 😎
Wowww Thank you.. you know how long i was looking on how to runs adds on Google for my RUclips videos..
you are THE BEST!!!!! Thank you so so so much for this, for your time and knowledge! Means a lot!
m.ruclips.net/video/4UeCqJT1PB4/видео.html
Thank you sooo much for this! Ive been doing my ads wrong this whole time for my music. I have a new music video coming out soon and I really feel like it will do good now because of your tips!
Did this with literally just a lyric vid, and got 38k views at $.01 CPC. It bumped my spotify listens on the song as well!
Did You Use In-Stream Ads Or Discovery Ads?
@@ZimMill i did in stream for that one. my next one i may try a lil of both and see what happens
@@andreahamilton What About New Subscribers & Engagement?
@@ZimMill 200-250 new subs and like 6-10 comments from it...
@@andreahamilton Last Question I Promise: Can I Do This From My IPhone? Or Do I Have To Be On A PC To Create Ads?
Hello :) thank you for the great tutorial! I have a question and I hope you can help me out. When I add the video URL link, I would like the Google Ad to show a section of my video from the middle and not from the start, so for example, I'd like the chorus to show in the ad and not the intro of the song... is this possible? Thank you for taking the time :) Best wishes!
not possible unfortutnely
Awesome man! Thank you, this has been a great help!
m.ruclips.net/video/4UeCqJT1PB4/видео.html
This video is prove that this is not a script. great ♥
So many great pointers, just took a bunch of notes. Thanks!
Hello I set up a campaign using help from your video, it says in 2022 it has to be approved, your video helped me do it thanks from Canada!!!
Thank you so much, Later tonight at 7p.m. P.T. I am launching my 1st music video. I absolutely agree what you said in this video. It's better to grow my fan base organically not instantly. #wishmelucktoday
I’m studying everything!!! I am tuned in! Ask and you shall receive💯🪐
Hey Alex, just want to say that these tutorials are unreal! The second half of this vid really shows you care. So much good info
ruclips.net/video/40j8x_m1PBc/видео.html 💯💯💯
hi,
I have had a issue with unsupported language because there is no option for my music language,,how can I solve it? any idea...my song is in Punjabi language
Every RUclips ad that I am forced to watch pisses me off.
m.ruclips.net/video/4UeCqJT1PB4/видео.html
@MJ Mail m.ruclips.net/video/4UeCqJT1PB4/видео.html
Man.. I have watched hundreds of videos with so called "tricks" for gain views and subscribers and they all say the same general things like consistency and quality etc..nothing like your video which has real genius advices! Congratulations! I am a subscriber!
this is excellent. I'm so glad I watched the second half! Many thanks!
Great stuff. Thanks for sharing those tips!
You guys are Amazing. I love your team and I swear to God I am not just saying that. ❤
#LEBRON NEWSONG!! Artist just looking to spread new and good music. follow me @litoswilson MUCH APPRECIATED!!! ruclips.net/video/BGYBIDA_0Ac/видео.html
can you tell something about marketing music without video.
Can u check me out ?
I took a lot from this video here! Definitely giving out free game but the game ain’t free! 🗣📈🚀
12:55 you no longer have the option to choose only “RUclips search results.” Now, “RUclips videos” is a mandatory option to click. Will this affect my performance?
Praise the lord for Burstimo 🙌🏼
Hi! Do you know if i can pre-create this kind of ad from a music video that is now hidden, but will be revealed at 00:00 in the publishing day? By this I`m trying to find out if its possible to get the ad rolling immediately when my song is launched.
Can we add similar sounding artists for the Keywords section? If so, how many and how big should the audience reach # stay around?
Michael Kerrigan Independent Chicago RnB Artist SUPORT ME 🤝🔥🔥
m.ruclips.net/video/4UeCqJT1PB4/видео.html
Good question I was wandering
1 quick question... when searching for uploaded video on YT - the one which you are looking to promote. Can you like put in a scheduled video?
Thanks
Amazing content as always! Just one question guys. Will giving the clickbait headline for in-display ads also change the title of the music video itself? Or will the clickbait title be only for the ad and once the viewer click on the video go back to the original title of song. Please clarify :)
Good question
I am extremely thankful for your video and insight . You are correct about the pre-roll ads . Be blessed !
ruclips.net/video/oq-YBztoRaE/видео.html
very cool! thank you for sharing... happy holidays...
Amazing as always mate. Can't wait to try this my self.
Phenomenal in-depth video. Thank you for making it🙏
thank you so much, I have been looking for a solution about how to promo my music video what a nice tip, I was watching how you were explaining it, come an see how i was focusing like you were with me here, i repeat this video 4times, my nest video will be ready soon,
I love your content and you have really built me and I'm beginning to see clearly through what I have learnt from the past few months of watching these videos❤❤
m.ruclips.net/video/4UeCqJT1PB4/видео.html
Hi can you make the video again on the updated version as i am not able to find the options mentioned in the video as they have changed and there are some new one as well
This was BIG help!!I will definitely look into this🔥
ruclips.net/video/oq-YBztoRaE/видео.html
Now that's a truckload of great information. Can't wait to get my ads account out of "suspension" mode. Freaking pain in the AS*.
With the "Click Bait" campaign, would you say that it's effective? I feel as though people won't click because it says Ad right below it. I'm assuming the common person does not want to watch an ad.
You can do a campaign for $5, so just try it. People will click just based on your title even if it says "Ad."
i have one question when i wastrying it out the last action youtube already had call to action highlighted but you didnt what do i do about that
Thank you for the time you took to teach us
m.ruclips.net/video/4UeCqJT1PB4/видео.html
🐐 thank you, this video’s ESSENTIAL for independent artist!
the best tutorial about this staff I ever seen!
m.ruclips.net/video/4UeCqJT1PB4/видео.html
Thank you for video!
Latvia, Riga 💜🙏
So useful as usual ! We've come to the same conclusion, as in-streams ads were just bringing "empty views" for the most part and were not very useful in the long run to establish a connection with real fans.Just a question: is there any utility to put the same keywords in your ad as the tags you chose for your video when uploading it (for example "new indie music 2019", etc.) ?
With in stream ads, do you get a view after every time someone watches 5 seconds or do they need to watch more than that for you to get a view?
They need to watch for 30secs before it counts as a view
Free Keys 5-6 seconds is a view 30 seconds or more is a stream
HAVE A SONG WITH 1 MILLION STREAMS ON SPOTIFY , HALF A MILLION VIEWS THROUGH INSTREAM ADS AND NOT ONE(!) SINGLE COMMENT, NO LIKES, NO DISLIKES, CAN SOMEBODY EXPLAIN ME THIS PHENOMEN? I HEARD THE WORD EMPTY VIEWS HERE.IS THIS IT?
really appreciate for your information
This video: talks about ads
The beginning: has an ad talking about an ad
mind blown.
Appreciate it need the growth as an upcoming artist
"You'll see a temporary $50 authorization on your card, which is typically removed within a week".
Can someone explain this 50$ charge when you're filling out your billing information when completing your campaign?
Yah and how much monthly will dis run us ? The guy was so vague
Rasta Jay Iron Lion Records Official you can choose the frequency
@@biancaknockka oh fo real, so dey deh run di way I&I wanfi set Dem? Dat's nah too ruff, tanks
Thanks for the suggestions! Will implement into my music campaigns.