Retro History: Hardee's Restaurant
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- Опубликовано: 22 апр 2017
- Watch the history of Hardee's, a video by Smartyflix. Started in 1960 by Wilber Hardee, the Hardee's restaurant enjoyed increasing levels of success through the 1990s, but eventually fell to other rivals in the fast-food industry. This is their story...
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INFORMATION SOURCES
* The Story of Hardee’s - www.ourstate.com/hardees/
* Things you didn’t know about Hardee’s and Carl’s Jr. -
www.foxnews.com/food-drink/201...
* Hardee's Instagram Account - / hardees
* VINTAGE SHOTS FROM DAYS GONE BY! - www.jalopyjournal.com/forum/th...
* North Carolina State Flickr Image Archive - www.flickr.com/photos/north-c...
* List of the Largest Fast Food Restaurant Chains Entry on Wikipedia -
en.wikipedia.org/wiki/List_of...
* Hardee's Entry on Wikipedia - en.wikipedia.org/wiki/Hardee%...
I love Hardee's and proud to be an employee
Hi how r u, can I get job in hardees
I'd like 1 sausage biscuit, one buttered biscuit and a small bowl of white gravy.
All I remember as a little girl growing up in AL is having my parents buy me a two piece chicken, a biscuit and that amazing peach cobbler that I’m so angry I will never have again!
I've often found that going back and eating something I loved a long time ago often doesn't hold up. Maybe you'd just end up disappointed. :)
I worked at a Hardee's in Illinois back in the late 80's. It was never the same after Carls; Jr came in. That Big Roast Beef sandwich was awesome!
so was their fried chicken. People forget, but they rivaled KFC back then.
I agree with Steve Holsten's comment. Here in this town of about 12,000, we have the standard McDonald's, Burger King, Wendy's, Taco Bell, Arby's, a Popeye's, 2 Sonic's, a few pizza places, and a few more eating places...and a Hardee's. But Hardee's is the only one open 24/7 ( not sure about McDonald's ) and it gets a lot of late and early morning traffic. The one here is real popular with retired folks who get there early in the morning and sit around the round tables with their coffee & breakfast and visit for a couple of hrs. telling jokes, reading the morning paper, having a good time. It's like a ritual with these people and I am thankful that they have a place to go. I love the fresh made biscuits...no one else makes them like Hardee's. I am sad they they no longer have pancakes with their breakfast food .The pancakes were just standard fast food pancakes, but butter & syrup made them palatable..LOL..!! Did I mention they have great fresh made biscuits....Yummm..!!
Hardee's was like that here when I grew up
I am from North Carolina and Hardee's is royalty here. I grew up 45 mins from Rocky Mount and everytime I visit family back home I make sure to get a deep fried apple turnover from Hardee's.
Back in the mid-1970's, I ate a few times at a Hardee's located somewhere in Northern Westchester County, NY (or maybe it was Southern Putnam County.) I still think Hardee's "Charco Broil" burgers beat BK.
They tasted better.
Back in the 70's / 80's, Hardee's was the best. The coolest thing was they had a tie in with Nascar and had their own car/mascot "The Road Runner" which not only ran in Nascar races, but the fictional "road runner" driver would make public appearances. With your kid's meal, you would get a real die-cast car, and could collect them with all the different Nascar race paint jobs. Plus the food was great and you could get a hot dog, which none of the other places offered.
The roast beef and fried chicken sandwiches were phenomenal. I miss them enormously.
Interesting story, I had wondered where the chain restaurant got its name Hardee's. I've eaten at a Hsrdee's when I lived in Mason City, Iowa.
Its got its name from Wilbur Hardee who founded Hardee's.
I used to eat at Hardees all the time, they used to be everywhere in Maryland prior to the 1990's then by the year 2000 most were closed down
Yeah, they're really quite hard to find nowadays.
miss the old Hardee's before the late 90s buy out and they closed a lot of stores&changed the menu at the location nearest me that closed got bought by a local pizza joint but they never remodeled it so it still looks like a 1980s Hardee's to this day lol
I miss the Hardee’s of the 80s. Those hexagonal burgers were so good. The All American Burger had ham, Swiss in addition to the regular burger patty. And the mushroom swiss burger, roast beef sandwiches were amazing! Even better than Arby’s roast beef imo.
They took away some of their best offerings. The Fisherman's Filet was the best fast food fish sandwich. And I loved the Ultimate Bacon Cheeseburger! They still have the best biscuits tho.
I dunno why but the hot ham and cheese was incredible even though it was just ham slices and swiss or whatever on a sesame seed bun nuked. I could tear through 3 or 4 of them.
@@BigDogCountry Yes!!!! 👏👏💘🔥🔥
My two favorite burgers from Hardee's were the Monster Burger and the Texas Toast Burger. I think Hardee's was at its peak in the mid-1990s just before Carl Karcher Enterprises purchased them in the late 1990s...
@@jackson5116 It wasn't until the late 2010s/early 2020s that they decided to keep both brands separate by giving Hardee's a stronger focus on breakfast and Carl's Jr. a stronger focus on California coolness while maintaining a similar logo for both chains...
Coincidentally, your voice reminds me of the early 2000s Hardees commercials
Hah, thanks I guess?
Hardees does well in areas where there's no other fast food burger restaurant in close proximity or when located close to major industrial or office complexes. They seem to fail when placed next to McDonalds or in low income areas. Their burgers are delicious IMO.
I gotta disagree. Our Hardees in Kennett, MO is the only fast food place that stays open 24 hrs/ 365 days a year. We have all the others; McDonald's, Wendy's, Sonic, KFC, Pizza Hut, Dominoes. Taco Bell, Subway, DQ, you get the idea.
I can see that. We used to have a Hardees in the Metro Detroit area that eventually closed. When I checked the locations tab to see where another was in the state, they were all up in the UP where fast food joints are spread out.
There's no Hardees or Whataburger. No wonder why Mcdonalds is on ALL corners. It's just a Mcnopoly.
In the 80s we always went to Hardee's instead of McDonald's. They had the mushroom & swiss burger which was delicious. As a kid I really enjoyed the movie promotions like for Ghostbusters 2 and Days of Thunder. Your drinks would come in collectable cups that would be kept for years. For Ghostbusters they even had an ice cream sundae with green ectoplasm.
What an awesome memory! The only thing I remember of Hardee's were the little plastic color/smile/shape people you could get. We didn't go that much, but it was always interesting.
I remember my first Hardee's mushroom and Swiss cheese burger at Union Station in DC.
For me Hardee's is the BEST fast food in the world
I miss Hardee's 😥. I loved them in the 80s and the burgers are better than all the other places combined. I liked the crazy menu they used to have it was diverse enough that you could eat there all the time. And was a remedy for picky eaters cause they had everything. My mom still misses the ham n cheese.
Carl's Jr killed the Hardees brand in the Midwest. Then they quit selling fried Chicken. Then they went to char broiled like Burger King and raised the prices.
Hardee's burgers always were char-broiled, according to the center of the H-shaped sign in the photograph at 0:35.
"Hardee's Charco-Broiled Hamburgers"
They QUIT doing that which is why they aren't like they were when I was a kid; better than BK.
I love Hardee's, I have a long, long history with Hardee's. I collected the California Raisins from them, the Mickey's Chistmas Carol plush, the Disney plush (following year), the Tang Mouths, the Beach Bunnies, the California Raisin plush (posable), the Rise & Shine coffee mugs, the plastic version made for your car. I've supported them since the 80's (as listed above). After their merger with Carl's Jr, it began to change little-by-little. The big cookie is gone, but they still have cookies. Their fried chicken is gone. They at least have roast beef, but their buns are now potato buns. I think the real change happened when the CEO decided to begin offering some of the highest calorie burgers using sex to sell them circa 2007. That's why it feels like a different Hardee's today. It's similar to how people feel about these McDonald's building designs and how they're not nostalgic for them, this Hardee's doesn't feel like the same Hardee's I went to in the 80's, but I will keep going to them, I don't see a reason to stop when I still like their chicken strips, their Famous Star, their cookies to name a few, and they even have kid's meals once more (along with no longer using sex to sell, so hopefully no more stories like this):
www.ocregister.com/2007/09/11/sexy-teacher-ad-by-carls-jr-and-hardees-miffs-educators/
your narration is awesome!! the beginning of your sentences tho, are louder and clearer than the ending of each sentence. it'd be really cool if you might try to keep each word of each sentence clear and the same tone/volume as each word before and after. looove the videos, fabulous idea!!
Appreciate the feedback!
This is a far more accurate account of the history of Hardee's than anything you will find on Wikipedia or on Hardee's own web site. One can gather from it that Leonard Rawls of Rocky Mount, not Wilber Hardee of Greenville, was the true founder of the Hardee's restaurant chain. It's distressing to see that Hardee, a dishonest man to the core, even has "Founder of Hardee's" inscribed on his grave, just as with subtitle on his memoir, "The Life and Times of Wilber Hardee." He started that one restaurant in Greenville, a copy of what he had seen of the first NC Hardee's in Greensboro, with the exception that the hamburgers were broiled over charcoal, a backyard method of cooking burgers that was just coming into fashion. The Hardee's chain as we know it, and everyone in the Rocky Mount area like me knew at the time, was as much or more the work of Leonard Rawls as the McDonald's chain was the work of Ray Kroc. When he died of a heart attack in 1982 at the age of 51, the headline of his obituary in the New York Times rightly called him the founder of Hardee's.
I grew up eating Hardee's I love eating at Hardee's.
The big deluxe was really good also the chicken sandwich and roast beef
I work at hardees in redsprings NC
I think they bought out Red Barn which was awesome
Was a much better place before CKE bought them out.
Always missed Burger Chef...
I swear I remember buying 50 cent hamburgers from Hardee's in the year 2001, I think it was just before they reinvented themselves into the current version of Hardee's.
The people in All these burger joints work hard,, I couldn,t deal with the public or the wages. Steve in Australia.
I miss Hardee’s! Carls Jr sux !
My cousin Jeff Hardee is related to Wilbur Hardee.
why do i have more subscribers than this guy? my content is nowhere near as good. you earned a new sub
Aw, thanks, you're awesome (as your name implies)! :)
glad to see you're at 101 subs! those are some well deserved subs
Thanks a bunch! :)
Dee's Balls where delicious they were deep fried cheese balls and way ahead of their time. It came with Dee's balls sauce. It was a really rich creamy white garlic flavored sauce to dip your Deez balls in
Pretty much gone in Ohio
The history of Hardees? What is this, 1988?
"Great American Charbroiled Burgers" Hardee's
We have a Hardee's in our town that opened 3 years ago and is never busy. The service and the food suck! How it's still open is beyond me
Wilbur Hardee died in 2008 just like Carl Karcher.
He spelled his first name "Wilber."
Sorry, I don't understand a word you're saying...can you translate it into Carl's Jr?
0:05
It sucks, when I was younger we had a Hardee's and McDonald's ran them out of business
I think Carl's Jr learned a lesson from what Hardee's did to Burger chef Burger chef was a well-established franchise well established brand and it took Hardee's 13 years to get back the sales volume it had when the concept was still Burger chef . Hardee's by increasing its brand by terminating the brand Burger chef Roy Rogers and Sandy's literally shot itself in the foot people or brand loyal to those concepts those regional concepts looked upon Hardee's as a company that killed the brand they loved . Although I'm one of those people who love Hardee's I just loved Burger chef more . I hope this will be a lesson since Hardee's really no longer exists it's just a code name for Carl's Junior Don't go into regions buy up be loved regional concepts and change them into your brand people actually do have brand loyalty what was the builder of Hardee's acquiring restaurants changing their names to Hardee's changing their concepts to Hardee's ended up killing Hardee's . If Carl's Jr really wanted to increase the sale of Hardee's they would strip the name Hardee's from the Marquis and changed them to their original regional concepts like Burger chef Roy Rogers and Sandy's and of course Hardee's in the Southern United States . And I believe they would see their sales and their brand loyalty return big . Hardee's built their growth by acquiring and killing regional brands that had serious brand loyalty . Hardee's tries to pull out the old Burger chef name and a promotion every now and then just to remind Midwest consumers that Hardy still supports the Burger chef brand loyalty ! But they never do it right they actually serve the big twin which once again was a Hardee's concept and try to call it the Big chef the Big chef had three buns not two . So anyone who is truly a Burger chef fan knows that the big twin is a Hardee's concept and not a Burger chef concept so it's not really the Big chef . Burger chef was the biggest fast food restaurant only behind McDonald's . Hardee's would have been better suited to have kept the name Burger chef and just introduced the Hardee's menu which they did in 1981 which did increase the cells of Burger chef by introducing breakfast as well as roast beef hot ham and cheese to their menus . But when they changed their name to Hardee's in regions that were very successful by Burger chef they literally took 13 years to get back the sales volume they had when the concept was named Burger chef .And primarily that's why Hardee's is now a failing concept except in the south and it's no longer Hardee's it's just Carl's Jr with a different name on it .
Hardee's was at its best in the 70's, much better burgers
Hardees menue has gotten so expensive, may as well rather take the family to a resturaunt. Probably from raising minimum wages to $15. But when i woeked there as a teen in the early 90s they were cheepskates and paid me $5.05 an hour.
I miss Hardee's here
Hardees and its parent, Carls Jr., are mediocre fast-food restaurants. I loved Hardees fried chicken, but it's not sold at Hardees anymore. So if you go into a Hardees in Ohio (and theree are few of them left) you have unappealing burgers, basically Carl's Jr. menu. No fast food is really healthy, but Carls Jr./Hardees is especially bad. Two burger chains in decline.
Hardees chicken was amazing
@@chilistyles5108 Hardee's fried chicken was inherited from Roy Rogers during the years of the combined merger. When Carl's Jr. took over, they eliminated the fried chicken except for certain franchise locations.
Carl totally killed Hardees. Hardees was the dominate one when it came to food service etc when he bought it why kill it into his crap. But i guess when you got the money its worth it to kill the better of the two to make you look better.
I’ve never liked Hardees. The burgers suck and so does the service. They should stick to breakfast.