Money Over Muscle? Lee Priest on How Influencer Culture Changed Bodybuilding!

In this insightful video, Lee Priest discusses the shifting motivations within the bodybuilding community from the 1990s to today. Lee observes that many modern bodybuilders lack the same intense drive and dedication that characterized competitors in the '90s, attributing this change to the new opportunities provided by social media. According to Lee, the ability to earn a significant income as fitness influencers has altered the landscape, reducing the urgency to achieve success strictly through competition. He contrasts the hardcore commitment of his era with today's focus on branding and online presence, providing a critical look at how these changes impact the spirit and integrity of the sport. This video is a must-watch for anyone interested in the evolution of bodybuilding and the effects of social media on traditional sports disciplines. Tune in to hear Lee's seasoned perspective on the past and present of bodybuilding culture.

[@DanielPerez-lh3wj]

Shawn Ray, as he's gotten older, i believe he's more humble with the fans. At the 2023 Olympia, he was approachable and very nice to talk to, something you couldn't do when he was younger.

[@MorganUnfreeman]

We please stop eating in the camera

[@stephen3511]

Lee’s great. Keeps it real 👊💥

[@JimmyHeight]

The music in the background is annoying just letting you know so I didn't watch the video

[@V8MUSCLE666]

Nobody cares

[@DanielPerez-lh3wj]

Move on.

[@AussieBodybuilder]

Shawn Ray also wears short pants

[@TheCasperdeigh]

we have to start callin him tom atto instead of lee

[@Dan-zs8pk]

Facts

[@grungetruck8243]

Same thing with these Instagram fighters.
Not as hungry to be great as a true fighter raised to be a fighter.

[@peternagy-im4be]

I just ignore these irrelevant wankers. Easy.