@@asi3d5 to be fair he already has a huge established audience which is the only reason its successful in the first place, not trying to be mean, its just business
@@cesruhf2605 initially it does gets the word out about the brand, but success is a long road, japan is pretty big in fashion, I wouldn't be surprised if majority of their buyers don't even know him
Joey is doing it right. Who knows what the long term survival of being a youtuber is. Make use of those connections and skills you have gathered and diversify and build your own career path.
It is the best way to do business now, staff attitude is the main reason many don’t hire, or may be Joey don’t want you to know the dirty stuff of the business like what MrBeast do, more staff means more risk of expose
18:00 ayo that’s me! i had class right before coming so i made sure to be the first one to arrive and grab my pieces haha. really cool stuff and huge congrats to joey and the team :))
Chris opening his bar in Shibuya, Joey having his launch there too. These guys are doing a great job! Oh and Haru feels like an anime character. The serious looking sensei you don't wanna mess with, but that everyone loves.
This is absolutely AWESOME!*-* When I was teenager I've always wished anime could be translated into fashion (non cosplay) and nowadays with brands like NONSENSE, that's totally possible! Please, make more videos like this (actually please show us more of your fashion side on this channel, I'd love to know more about your brands recommendation or suggested fits)
I can't believe I was just there yesterday! The reversible Makima jacket was sick. Again, just wished I could have come up to say hi but didn't want to interrupt you with other people. Congrats again on such a huge achievement!
Well I stopped watching most of his videos, so his yt viewers are likely dropping Well perhaps thats why they're doing trash taste, since thats what i see of joey the most
Joey, I gotta say this was incredibly cool to see a lot of the behind the scenes! Seeing your videos when you were first planning on developing a clothing brand, to the launch of your website, to now seeing you have a pop up shop and a very successful business is AMAZING. Really happy for you!!! Been great to see your journey and your success!!!
I'm so proud of the nonsense team! I'm so happy that they've come so far with this online clothing company. Btw, you guys should collab with Godzilla and Cowboy Bebop!
you should make more videos like this about Nonsense, was pretty cool seeing the behind the scenes. Maybe you can do a video each about the day in the life of your designer, marketer etc does to come up with new ideas etc to help the business!
This is SO COOL!! I love seeing behind the scenes of how businesses like this come together. It's such a mysterious world when you're not involved in the industry at all. Thank you for sharing this amazing experience! Best of luck with the popup (not that you're gonna need it)! Also, there's a joke about the showers and people buying Drip in here somewhere... :p
Holy shit. I did not REALISE how LEGIT nonsense was. I knew it was good and sold lots of clothes but Joey- my god… never bought anything before but definitely thinking about getting some things.. especially if they ship to NZ
you and the team really have outdone yourselves! I'm only halfway through the video but I hope the popup is super successful idk how long you will keep your popup shop up for but if its still around by the time i visit japan I'd love to pickup some pieces
To be honest this brand's style looks a lot like Zenless Zone Zero's, so a colab with them would be nice too~ Actually sick how far you've come with this brand
Hey Joey, I love these types of videos. I'm a big fan of watching people talk about the thing they're deeply passionate about, like your clothing brand. This was a great behind the scenes video, thanks for the sneak peak!
I watched Mudans vid earlier and that was a great look at the awesome line of people ready to buy some stuff and all the dope merch itself but man this is really cool seeing some of behind the scenes things yall do. Also congratulations Joey with the whole nonsense crew 👏 LFG
Congrats!!! I stopped in the Radio Eva shop back in March. I was like, no way, is Nonsense going to be in the Shibuya Parco?! When I turned this video on. Absolutely epic.
@sabercat5490 I mean...South Africa maybe has the *most* of them, but there's comic conventions all over??? There's no region of Africa that has absolutely *no* means to host a convention?
@@xxDxxism No. Not at all. He just said Africa. That's not specific. That's like saying I saw Joey in Europe and I be like where in Europe. Obviously, if you know where, you don't need to know the context but for someone who doesn't follow news about when cons happen I was just currious. Also I said South Africa because that the 1st African country that came to mind to have a con in the 1st place.
I had seen you on 'Sharlameon' (spelling) vids and also, like you said; "What does he do?" Well, I am a 76 year old guy living in L.A. and I must say that I am impressed with what you all have created. Possibly because my field is in architecture and design in general. However, I am amazed at the absolute attractiveness of your designs. They are really unique and compelling. Just wanted to tell you as I am amazed at how much I am drawn to what you all have created and how compellingly attractive your items are to me. The shoes are remarkable. Thanks; Ron
I went to the shop today! Haru and the team was very helpful. I found the price to be very reasonable and got the cyberpunk blue bomber jacket. Happy to support Joey and the nonsense team❤
Congratulations, Joey! What specifically are you referring to with *million dollar* in the title? Is it valuation, profit or revenue? Also, in what timeframe? As a business enthusiast, my questions come from a place of curiosity. I'm not doubting your business success and further growth potential whatsoever. ✌️✨ Also, what moved you to pick the Norwegian/Danish/Faroese letter *ø* if it's pronounced like a regular English 'o' in your business name? 🌎 Keep up the great job with the stylish NØNSENSE designs, Joey! Also, thank you for sharing some BTS. 🧡
@ZeroXSEED @Bloodcrave87 That's exactly the reason why I asked Joey himself to clarify what precisely he means with 'million dollar fashion brand'. Different people interpret the title in different ways and assume different things, including both of you. You can make any assumptions you want. They may be right or wrong. But at the end of the day, it's only Joey who knows what he meant with the title.
"what moved you to pick the Norwegian/Danish/Faroese letter ø" It will almost certainly be chosen for aesthetics rather than actually being the character ø.
Step 1: build a successful social media presence first. Step 2: make a lot of money off of said social media presence with various brand deals, adsense etc. Step 3: diversify your portfolio by literally creating any business under the sun and glazing it through your social media community. There I saved everyone time watching the video
so jealous, i wish i lived in japan...but i saw nano got a picture with you!!! I LOVE NANO CAUSE OF YOU !!! big props, congrats joey, not everyone can jump into the clothing market and actually make it. hell yea
Love your content! Only beef with that Chainsaw Man promo was (as a consumer) I'm not a 20yr old drug addict, club junky that's thin AF lol. The video focused more on the music than the product. And when the product was actually visible it was only for a second that you saw a focused flash of what anyone might want to buy. Someone wanting to invest in your products would probably appreciate something more focused on the actual product and design, rather than some rave induced music video with kids that should probably eat something.
First video of yours that I have ever watched; and this was incredibly interesting! Really interesting all throughout; would love more insight and documentary/ vlog style content like this! Especially about fashion. Thank you, Joey. :)
Love the looks! Hope you consider doing more extended sizing in the future, as well as using different size models to see how they look on different body types! :)
Doing everything but watching anime. Gotta respect the grind. Definitely love the clothes did a really good job on the designs and fabric. Bought a NONSENSE shirt so soft and breathable.
It’s nice that your brand/designers are including elements from the characters/anime. And not just essentially slapping on a screenshot on a t-shirt and calling it a day. Very refreshing to see.
I got an ad for your brand earlier this week and I had no idea you had anything to do with it! Thats so cool, i love the logo/mascot! I wanted to go to the advertised pop up but its too short notice to go to Tokyo, despite living in Japan 😅 i hope there are more events
Have you not visited a mainstream mall in your city in 2024? Shorts and pants are like 5k these days, designer merch for 4.8k actually looks like a steal, if you are someone who only buys clothes once a year
Actually so proud of Joey as a graphic designer bro is living the dream such an inspiration honestly love the pieces favorite piece is the red chainsawman power jacket the patches are spaced so nicely I love the variation between screen print patches and even stuff like the puff/embossed pochita on the tote bag absolute fire and the icing on the cake is the official collaborations with the IP's that's Joey's networking coming into play bro is the final boss of networking actually insane unfortunately I'm a broke uni student atm so ima have to get my bread up to get any of the drip in the future idk if they'll ever re release any of these but ik the pieces will be fire regardless would love a One Piece collab or Jojo's in the future maybe hopium but also Hajime no Ippo would unironically go hard I'm full on glaze mode rn because I love designs like this probably my favorite brand coming out of the anime inspired clothing world
Nice Work mate. The Evangelion color set is perfect. I spotted that in the design before the text stating Radio Eva as the design studio. Kudos for a nice brand IP crossover actioned well. Good luck to the whole team. AV AudioVision ...AV artist n tech since 1989 to 2024.
Joey out here making a clothing brand just so he doesn't have to watch anime. Respect.
The likes are perfect 911 donrt change it .☠☠
it's lowkey just youtuber merch tho
@@rja62b its highkey not tho where do u see the words the anime man on the clothes
@@asi3d5 to be fair he already has a huge established audience which is the only reason its successful in the first place, not trying to be mean, its just business
@@cesruhf2605 initially it does gets the word out about the brand, but success is a long road, japan is pretty big in fashion, I wouldn't be surprised if majority of their buyers don't even know him
So now it's The "Business" Man. Got it. All power to you.
He sells anime clothes he be the anime man of the fashion scene
@@RicherDaniu cope harder
Probably @@RicherDaniu
Joey is doing it right. Who knows what the long term survival of being a youtuber is. Make use of those connections and skills you have gathered and diversify and build your own career path.
he has done a lot of things right like leverage being from a rich familiy and monetizing on the japanese culture boom on the internet
@@sorenjunkers3834😂😂
@@sorenjunkers3834 damn
@@sorenjunkers3834 pretty much sums it up lol
so basically Joey's the founder, endorser, the model and the stock clerk. lmao
It is the best way to do business now, staff attitude is the main reason many don’t hire, or may be Joey don’t want you to know the dirty stuff of the business like what MrBeast do, more staff means more risk of expose
@@xcjsmith5310The staff issue you're referring to is mainly a western issue though so more than likely not what's happening here
@@xcjsmith5310we are not doing that here buddy, "dirty stuff" lol
That’s literally every start up atm lol.
Basically enterpreneur /businessman in reality lol
18:00 ayo that’s me! i had class right before coming so i made sure to be the first one to arrive and grab my pieces haha. really cool stuff and huge congrats to joey and the team :))
W mans
W
W
That's so awesome you were able to attend! and saw Joey too, W
that black kimono dress is awesome
wait where was that?
@@Vicioussama I think they meant the dress that Haru, the designer, was wearing
she looked so good! and her curly hairstyle too? gorgeous!
she's a dime
@@nova_alma Yeaa she killed that look
Chris opening his bar in Shibuya, Joey having his launch there too. These guys are doing a great job! Oh and Haru feels like an anime character. The serious looking sensei you don't wanna mess with, but that everyone loves.
Haru reminds me of Shiki Ryogi from Kara no kyoukai
oh is it the bar pewds mentioned in his vlog?
@@primecloud yessir. Called Lost
Ngl, the Popup looks very nice! I really like the neon lights and the logos of all the brands at each corresponding section! Congrats, Joey!
Just watched Mudan's video now it's time for Joey
So real
Real asf
Likely still edited by Muda
Real
Funny how I'm also reading your comment as if Mudan was the one saying it lmao
Just that initial introduction to everyone and they all look hella stylish man
This is absolutely AWESOME!*-* When I was teenager I've always wished anime could be translated into fashion (non cosplay) and nowadays with brands like NONSENSE, that's totally possible!
Please, make more videos like this (actually please show us more of your fashion side on this channel, I'd love to know more about your brands recommendation or suggested fits)
Many kudos to Joey for showing the ins and outs of the brand. Every drop features incredible feats of creativity for the streetwear scene.
I can't believe I was just there yesterday! The reversible Makima jacket was sick. Again, just wished I could have come up to say hi but didn't want to interrupt you with other people. Congrats again on such a huge achievement!
Step 1: have a massive following before starting
no Step 1 is the goal the vision, step 2 is figuring out how step 3 is have an audiance and that can be pre existing or gained in the moment
Well I stopped watching most of his videos, so his yt viewers are likely dropping
Well perhaps thats why they're doing trash taste, since thats what i see of joey the most
That's called marketing 👍
Joey, I gotta say this was incredibly cool to see a lot of the behind the scenes! Seeing your videos when you were first planning on developing a clothing brand, to the launch of your website, to now seeing you have a pop up shop and a very successful business is AMAZING. Really happy for you!!! Been great to see your journey and your success!!!
Congrats, this is so cool! I would love to see more Nonsense behind the scenes videos in the future!
Man, I'm honestly just so proud and happy for Joey and this team bruh
Awesome to see some behind the scenes of your project/business, glad to see the growth of it
I'm so proud of the nonsense team! I'm so happy that they've come so far with this online clothing company. Btw, you guys should collab with Godzilla and Cowboy Bebop!
you should make more videos like this about Nonsense, was pretty cool seeing the behind the scenes. Maybe you can do a video each about the day in the life of your designer, marketer etc does to come up with new ideas etc to help the business!
1:15 unparalleled aura from all of them
This is SO COOL!! I love seeing behind the scenes of how businesses like this come together. It's such a mysterious world when you're not involved in the industry at all. Thank you for sharing this amazing experience! Best of luck with the popup (not that you're gonna need it)!
Also, there's a joke about the showers and people buying Drip in here somewhere... :p
Restock of Cyberpunk stuff and i'm currently jobless. Such is life. Congrats on pop up!
Man I remember the old anime videos back in the day and now you're starting a business. Great stuff man. Huge inspiration.
congrats on the pop-up shop for your clothing brand, Nonsense! Wishing you and your team much success! 🌠🌃
Holy shit. I did not REALISE how LEGIT nonsense was. I knew it was good and sold lots of clothes but Joey- my god… never bought anything before but definitely thinking about getting some things.. especially if they ship to NZ
This is so inspiring. I've been wanting to build my own clothing brands for a long time now.
you and the team really have outdone yourselves! I'm only halfway through the video but I hope the popup is super successful idk how long you will keep your popup shop up for but if its still around by the time i visit japan I'd love to pickup some pieces
Thanks for this bts, Joey. I loved seeing how you built this company. Enjoy your new pop up!
Joey da man! Was expecting this after Mudan's video.
Step 1: have a large online following
Step 2: already have a lot of money
Step 3: connections
Still wondering how he built a million dollar anime fashion brand after completing the video.
basically just have huge following on youtube
@@aliasone9827 helps that his anime collabs are being sold in the hottest spot for anime in the world
Fan boys + over priced merch = profit
@@aliasone9827 and lots of sponsorship deals
Lots of money and make lots of connections with people who have much knowledge of it
Congrats brother the store is awesome……. I know you’re going to smash it……..thanks for sharing your journey.
Drip collab with 3 popular anime as a new clothing brand is WILD. Nonsense really hit the ground running.
To be honest this brand's style looks a lot like Zenless Zone Zero's, so a colab with them would be nice too~
Actually sick how far you've come with this brand
For sure need to bring back more of the cyberpunk collection!
Joey is simply built different, I don't think I've ever seen a clothing brand by a youtuber that has this much drip!!!
Congrats!!! 🎉🎉🎉 So cool to see the growth. The site, the pop up, the colabs: it's amazing to see the vision come to life. Well deserved!
Hey Joey, I love these types of videos. I'm a big fan of watching people talk about the thing they're deeply passionate about, like your clothing brand. This was a great behind the scenes video, thanks for the sneak peak!
I watched Mudans vid earlier and that was a great look at the awesome line of people ready to buy some stuff and all the dope merch itself but man this is really cool seeing some of behind the scenes things yall do. Also congratulations Joey with the whole nonsense crew 👏 LFG
If you build it, they will come. Good luck in all your ventures.
Best of luck for you Joey! It looks fantastic!
So happy to see you succeed joey, its really nice that your doing what you want to be doing
Congrats Joey and the team !! Haru is so beautiful, omg
In the introduction of the staff Haru looks like she's using one of her "kage bunshin" there for the camera as the real her works somewhere else.
Congrats!!! I stopped in the Radio Eva shop back in March. I was like, no way, is Nonsense going to be in the Shibuya Parco?! When I turned this video on. Absolutely epic.
The Anime Man transformed into The Business Man
you killed it bro, we met at comic con Africa, it was a pleasure meeting u
Where in Africa do the have comic con? My guess is South Africa.
@sabercat5490 I mean...South Africa maybe has the *most* of them, but there's comic conventions all over??? There's no region of Africa that has absolutely *no* means to host a convention?
@@sabercat5490 bro thinks Africa is just villages & animals
@@xxDxxism dont forget tigers, lions, hippos, and giraffes.
@@xxDxxism No. Not at all. He just said Africa. That's not specific. That's like saying I saw Joey in Europe and I be like where in Europe. Obviously, if you know where, you don't need to know the context but for someone who doesn't follow news about when cons happen I was just currious. Also I said South Africa because that the 1st African country that came to mind to have a con in the 1st place.
Love this video! Hope he makes more of them and also actually addresses how he built this brand!
Haru kind of bad though 🔥🔥🔥🔥🔥
who is that
Her style and presence is stunning
@@mithu2005 The designer
She looks like Shiki Ryogi
@@rabbidcarrots09 oh
Kudos man, sick collabs, wish I could be there.
10:14 whoaaaa.... What an awesome wall art!
kudos to you Joey reaching new heights, also I really want those Eva shoes.
I had seen you on 'Sharlameon' (spelling) vids and also, like you said; "What does he do?" Well, I am a 76 year old guy living in L.A. and I must say that I am impressed with what you all have created. Possibly because my field is in architecture and design in general. However, I am amazed at the absolute attractiveness of your designs. They are really unique and compelling. Just wanted to tell you as I am amazed at how much I am drawn to what you all have created and how compellingly attractive your items are to me. The shoes are remarkable. Thanks; Ron
From concept to reality. Congrats on the successful pop up! 🎉
I know im just a viewer, but Im so proud of what you're doing. You have taken your craft and branched out. You've EVOLVED. congrats.
they too expensive , a jacket is almost 200 euros. dawg these prices be to the roof ngl
it better give me invisibility and flight for that price
I went to the shop today! Haru and the team was very helpful. I found the price to be very reasonable and got the cyberpunk blue bomber jacket. Happy to support Joey and the nonsense team❤
Joey and NØNSENSE are for real out here inspiring me to dress how i actually want to look
8:57 that coffee position asking to be spilled over lol
Always lovely having Luke around, what an OG!
Congratulations, Joey! What specifically are you referring to with *million dollar* in the title? Is it valuation, profit or revenue? Also, in what timeframe?
As a business enthusiast, my questions come from a place of curiosity. I'm not doubting your business success and further growth potential whatsoever. ✌️✨
Also, what moved you to pick the Norwegian/Danish/Faroese letter *ø* if it's pronounced like a regular English 'o' in your business name? 🌎
Keep up the great job with the stylish NØNSENSE designs, Joey! Also, thank you for sharing some BTS. 🧡
Most likely million-dollar capital.
@@ZeroXSEEDAin't no way 1 mil is just the capital
Most likely combination of capital, inventory, assets and liabilities
@ZeroXSEED @Bloodcrave87 That's exactly the reason why I asked Joey himself to clarify what precisely he means with 'million dollar fashion brand'. Different people interpret the title in different ways and assume different things, including both of you. You can make any assumptions you want. They may be right or wrong. But at the end of the day, it's only Joey who knows what he meant with the title.
"what moved you to pick the Norwegian/Danish/Faroese letter ø" It will almost certainly be chosen for aesthetics rather than actually being the character ø.
can't wait to come and check out the store when I visit Tokyo, hope to see and buy lots of stuff from you!
Excited for the video, but it was weird this didn't come up in my feed.
Step 1: build a successful social media presence first.
Step 2: make a lot of money off of said social media presence with various brand deals, adsense etc.
Step 3: diversify your portfolio by literally creating any business under the sun and glazing it through your social media community.
There I saved everyone time watching the video
Congratz Joey! Best of luck!
Super cool! Would definitely love more behind the scenes stuff for Nonsense!
so jealous, i wish i lived in japan...but i saw nano got a picture with you!!! I LOVE NANO CAUSE OF YOU !!! big props, congrats joey, not everyone can jump into the clothing market and actually make it. hell yea
thats sick dude having collabs with the biggest cyberpunk animes and chainsawman in the best location ever is more than just respect.
Love your content! Only beef with that Chainsaw Man promo was (as a consumer) I'm not a 20yr old drug addict, club junky that's thin AF lol. The video focused more on the music than the product. And when the product was actually visible it was only for a second that you saw a focused flash of what anyone might want to buy. Someone wanting to invest in your products would probably appreciate something more focused on the actual product and design, rather than some rave induced music video with kids that should probably eat something.
Those crt tvs are like nostalgia very cool
Dude the chainsaw man merch goes hard! The necklace in particular was a fantastic add
First video of yours that I have ever watched; and this was incredibly interesting! Really interesting all throughout; would love more insight and documentary/ vlog style content like this! Especially about fashion. Thank you, Joey. :)
Really cool to see how the whole process of making the clothes went. And so happy the pop up became a reality
Haru in the black kimono.. absolutely stunning..
blluist on twitch. her channel
What's poppin', The NØNSENSE Man!
NGL, the AKi Shirt one look sick!
I mean its pretty easy when you already have 3.39M followers and money to invest in comparison to someone who's starting off
Love the looks! Hope you consider doing more extended sizing in the future, as well as using different size models to see how they look on different body types! :)
Seeing those crt TV's is making me think you guys should also get in contact with Mihoyo for a Zenless Zone Zero collab
Haru looks awesome! That Kimono look rocks!
Doing everything but watching anime. Gotta respect the grind. Definitely love the clothes did a really good job on the designs and fabric. Bought a NONSENSE shirt so soft and breathable.
Not to glaze but I'm really impressed by the products and IPs your brand has produced/ collaborated with so far. Congrats to you and your team!
everyting that looks sick soldout rip
It’s nice that your brand/designers are including elements from the characters/anime. And not just essentially slapping on a screenshot on a t-shirt and calling it a day. Very refreshing to see.
I'd like to see more original pieces focusing around null it's a really cool character!
you should also make some null vinyl art figures
Great work Joey. So happy for you!
I preordered a chainsaw man shirt, the moment i saw it being shown in the video. I like it that much 🙏
I got an ad for your brand earlier this week and I had no idea you had anything to do with it! Thats so cool, i love the logo/mascot! I wanted to go to the advertised pop up but its too short notice to go to Tokyo, despite living in Japan 😅 i hope there are more events
4800 INR for a T-shirt is insane
It's pretty normal for a designer merch
Have you not visited a mainstream mall in your city in 2024? Shorts and pants are like 5k these days, designer merch for 4.8k actually looks like a steal, if you are someone who only buys clothes once a year
Massive respect for Joey and his team
Actually so proud of Joey as a graphic designer bro is living the dream such an inspiration honestly love the pieces favorite piece is the red chainsawman power jacket the patches are spaced so nicely I love the variation between screen print patches and even stuff like the puff/embossed pochita on the tote bag absolute fire and the icing on the cake is the official collaborations with the IP's that's Joey's networking coming into play bro is the final boss of networking actually insane unfortunately I'm a broke uni student atm so ima have to get my bread up to get any of the drip in the future idk if they'll ever re release any of these but ik the pieces will be fire regardless would love a One Piece collab or Jojo's in the future maybe hopium but also Hajime no Ippo would unironically go hard I'm full on glaze mode rn because I love designs like this probably my favorite brand coming out of the anime inspired clothing world
Best of luck with your first ever pop-up shop 💪🎉
Behind the scenes are always fun but this was next level interesting. Never seen the BTS of a clothing brand before
Joey it makes me so damn happy seeing this pop off!! Wish I could be in Japan to visit
Definitely will be snagging some! Also, we are gonna need some of those posters!! Super sick man. Congrats to you and your team!
Nice Work mate.
The Evangelion color set is perfect.
I spotted that in the design before the text stating Radio Eva as the design studio.
Kudos for a nice brand IP crossover actioned well.
Good luck to the whole team.
AV AudioVision
...AV artist n tech since 1989 to 2024.
Great video as always Josh keep it up
My friend was in the store on day 2 around opening time, I think. Sent a picture of him and Joey at the pop up.
Love this video idea, haven’t watched the video yet.