Exposing Hip Hop's Original Industry Plants...kinda
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- Опубликовано: 3 май 2024
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00:00 What is an Industry Plant?
07:17 The Early Days of Hip Hop
13:55 Their Come Up
30:25 Their Fall Off
35:35 The Rise of Gangster Rap
40:54 The Truth about "Industry Plants"
edited by 
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I think the concept of the industry being able to manufacture a successful artist from essentially nothing except good looks is giving the industry too much credit. Businessmen only know money and if they make all the decisions on the end product it will be shit. See super hero movies, they tried turning it into a product and then everyone stopped watching them. At minimum they need some talent to work with, like the artist can sing/rap/dance and there definitely are artists today that can sing but can't write for example. But arguably the more the artist does for the businessmen the better for business, if a label can provide funds and distribution but the artist does everything else the label wins more. So i would say there exists a spectrum of lets say "industri plantness" where most artist cannot be disconnected completely from the industri and to some degree are propped up by the business behind it all. Is it good, is it bad? Arguably there are both benefits and drawbacks to how it works as with everything else but considering that the industry sometimes manages to show us a really good artist i would say it is what it is.
I feel like we use the argument “people aren’t that smart” a lot and then decades later we are taught that people in positions of power with influence actually are that smart. And that they were using their power/influence to push certain narratives all along.
FD did a video about the cops recently and one of the things he mentioned is how television uses friendly/funny cop shows to portray cops as a thing that they are not. That to me is what an industry plant is meant to do. If we see this clearly with things like copaganda, why does our inability to believe it is happening with other groups or other belief systems end there?
Even if they want to push forward someone and maybe it doesn’t work out with that person because audiences don’t like that person, they’ll just find someone else. They’ll keep pushing people who align with what they want to convey until the person with the right look, talent, and personality can convey the message they want to convey.
They businessmen are just giving the plebs what they want.
It's more pervasive than you think. Who's Milli Vanilli
I don't think everyone stopped watching superhero movies tho. They're still very profitable, otherwise you wouldn't see them this much in the movies.
Exactly. Industry is always going to push what the artist they think are going to be the most successful. There may be a misalignment between what industry people think the public wants and what the public wants, but there's not a shadowy cabal expertly pushing music everyone hates. The problem with the term 'Industry Plant' is most people just use it to mean successful artist they hate, because obviously that's the only reason that artist became popular.
Industry plants or not, i always felt like Kid N Play represented another part of the culture...they weren't hood, but we all knew brothas like this coming up, dudes who was real clean, got girls and danced at parties...hip hop has an entire dance element that their music energized back in the day...i am a 49 year old original hip hop fan...
You're truly uninformed. It's well documented Play was the street dude and Kid was the nerd. Next time, do some research before typing nonsense.
@@isaidwhatisaid5369 where in your statement did I contradict you? I never said Play wasn't a "street dude"...I said they were real clean and got girls...
@@NateMimsI totally agree with you my brother I’m an old head seeing hip hop transformation from early 80’s to maybe 10 years ago and kid and play although part of the culture were never ever ever seen as street or hardcore. They 90’s made sure to that. Peace
@@isaidwhatisaid5369 damn bro relax 😂
I was a part of the community that made Kid N Play and hip hop...when 2 Hype came out, I was 14...I copied that tape along with The Great Adventures of Slick Rick, By Any Means Necessary by BDP, and Straight Outta Compton...it wasn't uncommon for any hip hop fan back in those days to have all those tapes in their collection...we enjoyed all kinds of hip hop music, not just street or gangster, but all of it...DJ Jazzy Jeff and the Frsh Prince we often heard right before someone played Public Enemy or X-Clan lol
If this turns into a hip hop history channel I'll be happy
I'd be all about that being a core element of his channel.
Already is
nah, he makes too much sense of other topics to narrow down
@@peppigue very true I learn a lot from him. I'm sure he'd get his messages across using hip hop as a focal point anyway though like he's done before
@@peppigueprecisely
House Party 3 is an unassailable classic for the iconic presence of Bernie Mac alone. I was a middle school Age kid loving everything he would pop up in before anybody knew who he was. But I loved driving my schoolmates crazy talking about Bernie Mac and quoting all his lines from HP3
House Party 1 is in the same boat for bringing Robin Harris to a wider audience
Who u wit!!!!
@@outlawdadonchi yeeeessssss
The real industry plants were Milli Vanilli
Back then I was still a Funk-a-teer. Still into 70s R&B then the Smooth Jazz Format came out. As far as Disco it was cool at first until it went mainstream got watered down and narrowed to one beat.
Most people listening to Rap were jr & high school kids. I didnt really get into Rap until around 1987-88-- Ice-T, NWA, Eric B & Rahkim, Public Enemy , Boogie Down Productions ect to me thats when Rap had matured.
You had a variety of Rap from De La Soul, PM Dawn, Kwane, Red Head Kingpin, Salt & Peppa, Nice n smooth to Gangsta & Black Consciousness Rap that was more hardline.
We had fun then.
I didn’t grow up with any of this music but Milli Vanillinwere the first in mind as industry plants too lol
Now rap is mostly garbage and nonsense with the exception of a few real ones.
"hip hop in its sentiment had a revolutionary potential and a radical implication but as soon as the radical started taking brand deals the revolution
was over" cut deep
+1
There was no "revolution". Just like the "hippy movement" or "country & western", it was as grass roots as a plastic door mat from Walmart. Do people really not know that this has been going on sine the 1920's? The Rockola Scandal? The 1970's? The '80's with Madonna? It's private corporations making consumer trends. Not "garage bands" screaming gibberish into a microphone that makes the world go around. An "industry plant" is anyone with a recording contract. End of. Otherwise, none of their "creative genius" would be ever seen or heard, and most people would never follow the newest greatest Pet Rock.
Thankfully, the internet destroyed most of that, and with democratization of anyone and everyone considering themselves talent, what they found out is nobody cares and they would rather watch cat videos. Commercial music was always a meat grinder assembly line. From the moment Edison did what he did, that was the end of it. At least Will Smith understood it. Get your cut while you can, and move on. Adapt or die.
All I hear is the same backstory...some people wanted to sell music to get rich in get rich quick schemes. By being "unique" as a consumer product. Again...respect to people like Vanilla Ice...you come in, ride it knowing what it is, cash out. Eminem is the same. There is no "revolution" here...there is no "culture" in any of this...just swapping parts on a Mister Potatohead doll to push a "new product you just gotta have right now, kids!".
None of this is organic in any way.
It is people hollering into tin cans to make money until someone with lots of money comes around to give them even more money to holler into tin cans.
This fake fairytale stuff of what, how and why any of this happens is like watching fish discuss other fish in a fishbowl.
The only time I care, is when it's someone with actual talent, in running a business. Keeping themselves alive with smart PR moves and understanding technology.
Pro-Tip Hint: it was never about "the music". And it never will be.
The smart artists know this. The ones that last decades understand this.
So they should work for free 😂😂😂😂😂😂😂
@@unclephillymyana but a lot of black music started based on rebellion and speaking out against unjustices. Now people wanna bop and make money. The essence is lost
@@BeautyOutspoken That's most music in a nutshell; see Rock/Metal/Punk, all defanged from any sort of actual edge/message and turned into either propaganda outlets or harmless "safe edge" that threatens nothing of worth.
I love that I clicked this video 2 minutes after it was uploaded, and already it had a different thumbnail to the one you showed in the video.
A/B testing
Classic Fiq
So it begins
Still waiting for him to name the Industry plants.
@@batgirlp5561 LOL😄
The box cut with a mullet that dude from full force had was undefeated, what a psychotic style lol
George Clinton had that way before Paul Anthony.
George Clinton had his hair cut like that way before Paul Anthony.
The thing about the “jump over your own leg” move that mind of gets lost is that it was a finishing move for the set of moves called at the time, simply, “Kid n Play” what made the move so difficult was pulling it off in sync with other dancers at the END of a long set of moves that were basically high impact aerobics and 1920’s cocaine jazz. It was some hard coin.
Not me wanting that extra hour 'directors cut' version describing all the connections in the industry.
It's the old bait-and-switch. This was time well spent in that I now know to pass on any FD videos.
FD give the people what they want
Not me NOT wanting that extra hour 'directors cut' version describing all the connections in the industry.
"circuit city doesn't even exist anymore, you probably don't even know what I'm talking about"
💀💀shots fired and now my knees and back have stopped working
R.I.P. Circuit City...
You mean nobody beats the wiz. Most people know circuit city.
Made my gout flare up😂
Lay off the mercury b you eating too good in the seafood hood 😂😂 @@TrillBillCapri
Pc Richards but the dust too, shout to Woolworths too👴🏼
I think by the 90's the music industry realized that angry/resentful/hateful in music was a money-maker and they pushed it. Not even just hip-hop, much of the rock/metal music became more angry, more aggressive-sounding. I grew up with it too, I loved it all.
Now in hindsight, I feel like it's had a bad impact on society in general, not to say it's the cause of all the strife today, just that it was part of the ride that got us here. There's so much anger and hate out there. It makes me long for the past even more, god I'd love to go back to 1991.
Kid 'n Play and Salt-N-Pepa used to work together as telephone solicitors in adjacent cubicles at Sears before they became rap stars. It's worth noting that during the same time period, MC Hammer and Vanilla Ice were also active in the music industry. Although MC Hammer did not pursue acting, he did have a Saturday morning cartoon show and Vanilla Ice starred in a movie. In my opinion, both MC Hammer and Vanilla Ice could be considered industry plants as well.
I saw Play on the plane, sitting behind me about 10 years ago. I was looking around, noticed him, squinted my eyes then gave a look of recognition and a thumbs up. He gave the same crooked smile like in the movies and nodded back. I didn't want to cause a disturbance on the plane, because when I met Andre 3000 in 2006 at the Whole Foods on Ponce in Atlanta he was super, super nervous and I vowed to not bother celebrities in public anymore.
Anyway, I heard Play was a Pastor or something at the time. Later when the flight landed, I saw him again outside of the plane. He looked good, younger than he should have honestly, clean and healthy. He looked happy.
How you see him so much? 😂
Mhm. And then you woke up, got in your 02 Honda, and drove to your 2pm to 10 pm shift at Bojangles.
@BooksandLooksTV He said he saw him on a plane, and then he saw him in the airport after getting off the plane. That's basically seeing him once. That's not unbelievable.
@@arifigueroa7327I met Trent Reznor at a Denny's in Denver at 2 am. It happens.
@@barth9580 exactly. Same flight, once on the plane, later after deboarding
“I’m from a small town called ‘Fresh Off a Cop’s Ass’, and you’re making me homesick”
Still drop that line constantly
Classic line 😂😂😂
You think because you're light and yellow, I'm supposed to be dark and mellow. Robin Harris
Did you ever see Lottery Ticket?
It has my favorite follow up:
“oh yeah, that’s right next to my hometown, Wisha Nigga Woods!”
Bilal Balay whatever your name is 😂😂😂
Follow the drip follow the drip! 😂
This is one of the my all-time fav video essays created on youtube.
FD, you have pound for pound created the best back to back video essays in the history of youtube
Congrats on all the work you do. You have become my favorite - auto, just bc of these last two pieces.
Much love 🖤🖤🖤
I'm glad this doc took a turn. I do remember more than 4 songs from K&P and their movement was hella iconic yet different from the mold but that was everyone in HipHop at the time. Hurby's sound cultivated a subgenre that propelled not only K&P but actors like Martin and Teddy's New Jack Swing which you touched on. Loving and living HipHop helps you appreciate all that was going on during this time. K&P grinded just like everyone else and they got it from the mud. Thanks for doing these brothers right. They're definitely a controversial conversation (and yes you were a tinge opinionated) but you're entitled to have that on your platform. In fact, it's justifiable to a point too. 💪🏿
one thing i always come back to about gen z's obsession with "industry plants" is how we grew up in the disney channel musician era. people like miley, selena gomez, and the jonas brothers were basically spoon fed to us and created by disney boardrooms. although no one like that actually exists in hip hop, i think that experience with kids entertainment during our childhood is part of why we're so suspicious
And that is just an extension of the boy bands that became popular in the 90s; the industry has just been getting increasingly insidious with how they market artists they want to push.
Hahahaha!! That's a great point.
Sure they do you had people like Will Smith, Coolio, Ja Rule, and many others were plants. Just didn't have any publications talking about it but people still did.
@@maluse227 it goes all the way back to the beginning of having music geared towards young people, with the Monkees. There hasn't ALWAYS been a direct TV show origin, but artificial groups put together by record labels are old hat. Hell, in the 70s there was Leif Garrett
@@maluse227Menudo started in 1977.
Ohhhhh, Play's name was Christopher Martin. That's why the other band is named Coldplay. It's led by the less hot Chris Martin.
Omg wait cuz I always thought Play was hot.
I was a fourteen year old when I first saw House Party and I definitely I didn’t realize how much of a crush I had on him until much later.😭
🤔😦
*not hot
How are there so many Christopher Martins that are singers
Don't you dare disparage Chris Martin! I'm joking. You can hold whatever opinions you want. But I do love Coldplay.
Man I absolutely love your channel dude. Stimulating and intellectual content about hip hop and the culture that is SORELY NEEDED
Corrects himself with "Peppa", proceeds to say "Pepper" again just seconds later lol. C'mon son 🤣
The year is 1988. I am a 7 year old black girl in the south Bronx. You could not go one hour without hearing the song “Roll with Kid n Play” It was EVERYWHERE. It was a fun time. We would spend whole days on the block making up dances and shouting “o la o la a!!” with the fist pump action. It was such a feel good time. Pure feel good party music. ❤❤❤ thanks for taking me back😢
Yup
I remember many of people falling on their face trying to jump over their leg.
😂😂😂😂
@@juliusparacelsus1874OKAAYYYY!!🤣🤣
@@juliusparacelsus1874LMFAO yup, face plant or it looked like they were going to break their leg if they didn't clear their leg and it got caught on the other. That was a viral trend before the Internet was even out. That's why they're legends!!!
❤
I was there. A little older, same time. KnP were definitely popular. (I made up a dance to one of their songs that was performed at Hunter's summer program.) My family there (I visited every weekend) was more into Biz Markie, EricBnRkm, and BDP. The girls were into LL, KnP, and BigDddyKane.
Super dope video! I also think the industry plant convo has been really popular recently because, unlike in the past, there are fewer recognized cultural authorities for this generation of hip-hop. Previously, you had radio hosts, music journalists, and music critics who all facilitated conversation about what was happening in the culture. You have that today, but it is way more decentralized and less funded (like there is no equivalent to a Source Magazine today). The best we have are podcasts, which themselves are super insular media entities. So there isn't any room for artists with "come up" stories today. Artists just be poppin up on the feed with no co-sign (and nobody to give that co-sign). I'm glad to see more convos on this topic, looking forward to the next video!
Great points here
Nah just more and more black people realizing this “brotherhood” a scam
Good points. In a way it's kind of good that people don't always require that "co sign" anymore though. Just because someone is/was a semi successful rapper, radio host, blogger etc does not make them the ONLY auteurs of what should or shouldn't be considered good or what gets heard. We know that this model got a lot of great artists, true artists, shelved and ignored because some gatekeeper somewhere couldn't see their "appeal".
@@FDSignifire Drizzle, Drizzle
The RP is growing the pandelim n shift is switching
Good points but the (Source) was part of the problem for most of it's run.
I thought (Murder Dog) magazine was the best all around Hip Hop counter culture mag out there for its time.
Most people got put off by the name and that's a mistake.
1.Rollin With Kid n Play 2.Gettin Funky, 3.Too Hype 4. Do This My Way.. Don't do my guys like that Bro🤣😂..They rightfully put in work & earned their spot in Hip Hop history 💯
I remember the K N' P cartoon used to be on the air in the Saturday morning on NBC when I was eating a bowl of trix cereal! 😆😂
I thank God I'm an 86 baby and I'm not going to hold you on this! 🙌🏽
Kid n play weren't industry plants. They were in the same crew as salt n pepa and Kwame lead by Herbie "love bug" based out in queens NY. They were prominent on the NY club and party scene and were master call and response/storytelling rappers and wrote for salt n pepa. They paid thier dues for nearly a decade in the 80's (they were pushing 30 when house party 1 came out).
At their peak, they had hits songs, popular merch, a cartoon show, and at their pinnacle had the #1 movie, #1 rap song and a top 5 album on the charts simultaneously. The run ended when hip hop went super "hardcore", any rappers that were showmen and dancers faded..
Don’t forget that they were also tight with Dana Dane back in the 80s too
💯 💯 💯
I think he's getting at for all that success they're not remembered as relevantly as many other artists who didn't even have that level of success. I don't know that I ever heard a kid play song on the radio post 90s. But still hear all kinds of other artists on the old rb hip-hop channel
@@paullucas9260 that's because of the brand of rap they made. Heavy D, nice and smooth etc were big...but made "fun" rap. Kid n play along with a few others have toured constantly since the late 90's. If you've ever been to a pajama party or did the "kick two feet together" dance that'skid n play influence. Also they just had a popular commercial and. For an insurance company. Most rappers unfortunately become "footnotes" when the new style comes in..
Yeah idk why he is calling them plants. They weren’t. This is just not correct, FD.
youtube-to-mp4 websites fighting for their lives this morning 😂
Lmao, ppl who use the command line have nuthin to worry about
How do you mean?
@@deadstabb4941 I never thought about using the command line to make an MP4 of this new Kendrick AI diss. This is new game for me.
what going on? don’t tell me yall downloading that AI mess from Drake
Could I get some context?
Hip-Hop developed in the park. Started with Kool Herc & Grandmaster Flash, which evolved into the more gritty street influenced Hip-Hop that we're used to, but Disco Rap started in the discotechs with people like DJ Hollywood & Lovebug Starski and it developed into the more bubble gum pop Rap that you would hear on top 40s radio.
What especially doesn't make sense to me about the whole scrutiny of these so-called industry plants is how recent it is. How is it that only now people think that whenever someone makes it big, their Journey there was not authentic? For the longest time before the internet the only way people even knew about artists was when they made it to the mainstream. It isn't like everyone was only listening to underground, authentic artists all of the time. No, you bought their records, you bought their CDs, you listen to the radio, you saw them on TV. How did those things get there without industry involvement? If anything, art is most authentic now because anybody could just, like you said, upload to Spotify/TikTok/RUclips/whatever. It is easier than ever to be completely free from a record label and still get at least 15 minutes of fame.
I love the fact that when you say Salt-N-Pepa there's about a 50% chance you unintentionally code-switch for a moment.
50% salt 50% pepa
and didn't edit that out instead
What's code switch?
@@BoogieBoogsForever changing your language according to context- often with people of a different class. Like us in Scotland who speak one way at home and another when there's an English person around
@@BoogieBoogsForevereveryone does it too. It's that different way of speaking depending on where you are/who you are speaking with. Talking with your boss vs. talking with a coworker you're friendly with vs. talking with friends vs. talking with your partner. All of those different interactions you use different tones and phrases than in others. Sometimes you're more formal or informal.
It's also when people "speak black" vs. "speak white"
I grew up in 90s with Asian immigrant parents in the north suburbs of Chicago in a predominantly Jewish neighbourhood. My immigrant uncle (who was just a few years older than my eldest sister) would copy movies from Blockbuster onto VHS tapes that he would gift to my much older siblings and I. We didn't have cable, so those tapes were a much welcome gift. One of those movies was House Party. I loved that movie so much. "Industry plant" or not, they gave us a lot of joy that I look back on fondly.
I grew up in a very ethnically diverse but overall low income neighborhood in Washington, DC. Most of our immediate neighbors were Vietnamese (we’re black folk ourselves), Jamaicans,Trinidadians, Ethiopians and then lifetime DC folks of various backgrounds. It wasn’t all racial harmony but I noticed the kids my age grew up around so many other cultures that the divisions which led to violence and other problems stemmed from neighborhood beef and not racial beef. Hell, I had a crew of Vietnamese literally save me from being jumped by a group of black dudes I knew fairly well but who lived in a neighboring area… and I’ve seen older Ethiopian men who speak very little English take the police to task for profiling or brutalizing young Asian teens in my neighborhood.
I realize I’m rambling and it has nothing to do with your comment, I’m just sharing my experience and will bring it back to my overall point: Regardless where kids were from or what race they were classified as, we all bonded over our love of hip hop and the culture surrounding it. So your comment about House Party really resonated with me because I vividly remember watching it at my Vietnamese buddy’s house no less than 10 times. Shoutout to you wherever you are , John Vu
Wait Chicago in the building?! Much love!! I’m from Roseland/the 100s
Cool. I'm from south burbs, Flossmoor. Yep... now known as home of Juice Wrld...
But I'm a late 70s/80s kid. Flossmoor was a WASPy and Jewish money place.
But also had enough Asians, and blacks, to give it a bit more color.
If you became a hip hop fan, the north side was a good place to be in the 90s and 00s, with WLUW and WNUR.
Your passion is so apparent in the way you talk about this stuff that I think you should go on more tangents, to be honest. I fucking love it!
Im new to your channel as of today. It was great reliving my hight school days ( 88 was 9th grade) now in my early 50. It was great to go back to memory lane and when i hit the bell to know when u dropped another video your # went to 700, glad to be apart of your channel. Great work sir. ❤
Kid N Play’s murder by the rise of gangsta rap is literally word for word that 80s black guys vs 90s black guys skit from Family Guy.
My, God. You're right!
Kid N Play
MC Hammer
The Fresh Prince
Arrested Development
Etc.
Gangsta Rap swallowed them up and made them extinct-in the exact same way Grunge did 80s Rock.
@@cpthetrucker9067 eh, Arrested Development's down fall came from them being too preachy and lacking empathy for the black community. Todd in Shadows has a great video essay about them.
@@blackdragon6 in hindsight Speech was fucking 100% correct. Black people are today what they warned.
Hey man, broken clocks are right twice a day.
FD, I have committed the cardinal sin. I thrifted a really nice oversized-tee a couple years ago, which has grown to be my favorite shirt. I wear it all the time.
When you showed Onyx, my heart froze. The text…the colors…the logo. My favorite shirt….is merch. And I had no idea. In my 24 years on this earth I have never felt so much shame
Now you just gotta check out the music.
ONYX is dope. One of my top five favorite rap groups of all time
I grew up wearing the merch of bands I did not know, at least the second person to wear them, and I was so happy to get my own new, tie-dyed Bob Marley shirt at the end of the '90s that I still have that self-destructed bunch of cotton.
I don’t know if this is your normal content, but this was a great video. I was a kid when my uncle took me to see house party in theaters. This was a good deep dive into the topic thanks for the video
I have an uncle that went super high top in the 80s and it's been that ever since.
I’m Gen X, and we lived all things coming out of hip hop at that time. Kid N Play were fun. Yes, gangster rap flipped the scene, but fun music, dancing, and comedy were a much needed joy in the 1990s.
Kid and play were not industry plants, stop the 🧢
Yep. We had a variety to fit every mood.
I would argue that the explosion of club/dance rap in n the late 90s and 2000s was the 'Restoration' of that vibe in the mainstream.
The variety of rap and hip hop has been removed and replaced with poverty rap and who can say the most sexual things. It's corny at this point t and being produced for white consumption
@@JamesJohnson-lu5kk Exactly. Their story is well documented.
I’m from Queens. Flushing, East Elmhurst, Jamaica area. 48 years old Unsure how big the Herbie Love Big collectives were but they were legends back then in my neighborhood .
My one of my favorite female cousin dated Kwame when I was in elementary school. He gave me 10.00 to go to the store said “Keep the change.” From there you couldn’t tell me I couldn’t put you on to the industry 😂😂😂.
Got the high top fade to match Kids’.
Kid & Play encompassed a lot of the “inoffensive “ aspects of HipHop my mom (who hated Rap) could support.‼️🤘🏾😂😂😂
Kept that change!!!!
@@smarti1144 Looked to my older cousin 1st for the slight head nod 😏 to be sure I was good🤣
Learned young don’t accept anything without ok ✅ 😂
Kwame could have been heavy in the streets, now he remembers he fronted me money “Back in the Day”…NO SIR😂
He was cool though ‼️🤘🏾
QGTM lool 🫡
A lot of specific name-dropping what part of the protocol is that though?
I know you was rocking polka dots for a year after that.
😂😂😂😂
What amazing commentary. My first time watching one of your videos and I'm impressed, brother. Thank you from a new fan in Little Rock
Ive been on panels trying to explain this entire narrative you made on various panels.... your video explains EVERYTHING i remember growing up.
Wow, I didn't know people considered Chance the Rapper an industry plant.
Hell yeah, the term really picked up steam when he began to blow up
@@lodeciI think the term has been around and popular a long time…
It's because he isn't. How can you be an industry plant when you don't even belong to a record label? Just making shit up smh
@@deshaunx776that way they can make the term mean nothing, cast suspicion on people doing good, and distract from the real plants
They started saying that after Coloring Book was released exclusively through Apple Music.
I love how this just completely diverged from a hiphop plant video into the history of Kid & Play video 😂
Thinking the same thing. Clickbait
I’m not even mad about it either, I’ve seen House Party and thought it was hella fun but I never knew all this history!
@@batgirlp5561it's not clickbait. He drew you in with the video you thought you wanted to see. Then explained to you as gently as possible that the term "industry plant" is a bogus one in the way that it is normally applied. Like he said, as soon as Run DMC took the Adidas money, everyone is an industry plant.
@@calypso4882 and this is clear!! some people are determined to miss a point no matter what.
Yoooo let me start by saying, you are 1 helluva reporter! The way you explain everything makes it so easy for others to get exactly what you mean & thats 💯!! This is my first vid ever but I subscribed so I’m here for it all!
Respect
Kid N' Play was my first real exposure to Hip Hop in the 80's. Love the Funhouse album and I still listen to them today. I also enjoyed their 80's cartoon. Thanks for this comprehensive video!
It's always funny knowing rappers like Play and Luther Campbell were more gangster in real life than a most gangster rappers in the 80s and 90s. Dr Dre found that out when he and Snoop were in Miami after disrespecting Uncle Luke
Just like MC Hammer... Hammer is real og from the bay. Gangsters are scared of Hammer
@@larrybryant8953Suge Knight feared MC Hammer.
I always thought Luke was gangster though.
Kid gave an interview saying how they would open up for NWA and was cool with them. And NWA wanted them to open up for them to make their shows more marketable as if they were all Gangster they would have a harder time securing gigs.
@larrybryant8953
I wouldn't say Hammer is Gangsta but if you think about it, Hammer put his neighborhood on, so if someone dissed Hammer, the neighborhood would be on their heads. Also Hammer was a pretty athletic guy, who the average Joe probably wouldn't want to square up with anyway.
@@jsmacks11 hammer punked redman and had 3rd bass fearing for they lives tho.
If industry plants were as much of a thing as people think, the industry would plant every artist that they sign.
That part!
Facts
It's an evolving art. Once a good tactic is known, everyone is going to do it. So, yeah... it's just marketing.
Every. Single. Artist.
Most are planted. Every big artist had ties to the industry and are given a fake back story
❤️❤️ Love your videos always Signifier!! As a senior in hs, I’ve always been so invested w hip hop documentaries and how rap and hip hop truly began! You make me learn something new every video !👍🏾
This is the first time I’ve seen one of your videos and now I’m subscribed. Great analysis 🔥🔥🔥
Unrelated, but my super Eastern-European father’s favorite movie is House Party. It was one of the first American movies he ever watched; he was in the country for a year at this point and knew like 30 English words max, but somehow the movie just instantly clicked w/ him
Thats adorable.
Slightly younger person here, just popping in to let you know how influential the House Party trilogy and Class Act was to young Millennials/Older Gen Z. We deadass still hit the Kid N' Play dance quite regularly.
And not too long ago it trended bc BTS did it and a bunch of young GenZ, KPop kids pretended that they definitely knew what it was lol.
All that to say, I can't name any songs but play anything from those soundtracks and you got us word for word.
I'm an old Gen Z guy and I tried doing part of the Kid n Play dance all the time back in the day, it's iconic! Genuinely one of the best dance routines in hip hop.
Ahhhh millennial here (29, about to turn 30) and I met my longtime bf at a house party in which he was doing the Kid N’ Play with a friend back in 2012😂.
The soundtrack is mostly "Full Force", who are the guys who played the bullies to kid n' plays nerds. "Ain't my type of hype" is still kind of a classic. I think that's actually the song playing in the background when they do the dance.
@@jessejordache1869this is not true! Toe to toe, funhouse, and a lot of the background music in between scenes are kid n play songs! Along with the rap battle! And the rap scene at the sorority party!
@@professorxaviour3649 Oh, I know that -- I said "most of the songs" when I really meant "most of the songs that aren't Kid n' Play or immediately recognizable as another artist (PE)".
"You look so fine (you look so fine)
Ain't my type of hype baby" that song gets stuck in my head. I just decided to play it on my echo.
I think I"ve seen that movie at least 20 times. That and "This is Spinal Tap" have been my "introduction to my friends' inside jokes" movies that I watch with new girlfriends forever.
As a fan and subscriber of both channels, i love that FD have props to Primm and his channel.
this was so exciting to watch! i'm usually watching videos in double speed, not so here. time passed so fast.
would you consider making a video about Public Enemy? (you hardly mentioned them, and i wondered...)
Shout out to Primm Hood Cinema 😂😂 love when my favorite channels have a crossover like a Disney channel episode.
he a all-star
Sylvia Robinson made it possible for Rapper's Delight to be recorded and never gets remembered for it. Sad hood movie.
This!!
still waiting for the Tyler Perry video unc
Bump
Oooh yes we need that 😌💯
Oh……
It’ll last like 10 minutes in the ether lol
The streets need it
I grew up in the 80's and they names you where kicking i knew. Nice to know some of the behind the scenes stuff. Sub earned. Great content vant wait to dig into more.
Run DMC was my introduction to hip hop. That's what I think of when I hear the term. Great video man. Very thorough and well done.
Your hip-hop alternate universe hypothetical just hit the right spot for me as a millenial, a nerd, and a music fan. 🤣
You hit the nail on the head with black culture before Obama. Everything that came out in those times were classics, you could never tire of them. They spoke to US because they were maid for US. We would gather to watch the newest release for black movies/tv shows. Then afterwards came, and well yea, the seeking of white validation. Still some great media but it’s been over shadowed by white hands.
As far as everything being classics... Tyler Perry films started releasing in 2005 - three years before Obama's campaign, but maybe we have different definitions of the word "classic." 😅
@@M4TCH3SM4L0N3 I try to block out those films. The plays, which were gaining traction around the late 90s into the 2000s had some amazing talent. The films however
The telecommunications act of 96 is where everything started to go wrong..
The timing also coincides with streaming taking over from cable. On cable channels were happy to go after a specific audiences while streaming tries to reach as many households as possible with just about everything they produce.
@@jessikamccowan You mention the black culture and Obama. According to Dave Chappelles cousin Dave said he was told to change his portrayel of African Americans for his show at the time insisting that he needs to change the negative stereo type black characters because they were ushering in President Obama. I think Dave refused to do this hence part of why he quit his show!🙆🤷♂🕵♂🧐
On the other extreme you have the K-pop industry that runs like an military bootcamp. Literally all K-pop stars are 'industry plants'. It's not that they're not really artists, but it makes you wonder how many talented people we'll never get to see because they couldn't make it through that first round.
48 and I still know every line to House Party! I grew up in a midwest farm town of 300! A friend of mine and I had it on VHS and watched religiously. We were bussed to a slightly larger town for school and despite it being basically all white with no shortage of racial ignorance, black culture was in full effect and we drank it right up. The clothes, the music, movies,etc. It was at the time of the Bulls dominance and musically you had heavy hitters like Predator, The Chronic and all the great R&B. I'm a pasty old white dude who can recite Dolemite! I grew up on it! Thanks Kid and Play! (Now my kid has caught on and loves it too!)
WATCH 👏🏿
THE 👏🏿
VIDEO 👏🏿
BE 👏🏿
FORE 👏🏿
LEAVING 👏🏿
AN👏🏿
ARGUMENTATIVE 👏🏿
COMMENT 👏🏿
PLEEEEEEEEAAASE😭
"No... I don't think I will."
NO >:(
Hard pass, homie. LOL.
@FDSignifire It would be super cool if you could do a video essay about KRS One and his movements like H.E.A.L. there was quite a few hip hop groups talking about politics, police, and and real stuff. But KRS One was talking about community, education, and everything else. Theres a lot I don't know about him but it seems like he had big ideas but I don't know what happened to him after that.
I got you
Kid and Play taught me how to estimate the size of a room without a measuring tape. I have used their method every time I have painted a room for the last 30+ years
😅lmao
what's the method? signed, a 2002 kid😂😅
@@243yannik9 Waiting for the method
@@billclinton1235 yo I'm in, what's that method
@@243yannik9 I'm so glad you asked. If you stretch your arms out the distance is roughly equal to your height (for me, right around 6ft). You make your way around the room using your arms as a measuring tool. Then multiply by the ceiling height, usually 8 or 10 ft. That is your rough square footage for the walls of the room. A gallon of paint covers about 400ft. So you take your total and divide by 400 and round up. The result is how many gallons of paint you need for one coat of paint. They do a whole song, it's more entertaining than my version.
Lover this analysis🙌🏾🙌🏾🙌🏾🙌🏾 and all the connections! I would so be here for the 6 degrees breakdown of it all!
Thank you im 43 was born 1980. I really enjoyed reliving my childhood and teen years with you. A great way to wind down after work at 5am. I truly appreciate your research and milestone comparison to time line too. Perfect execution!!!! Thank you.
Hour long FD video about hip hop is what I love to see on a day off.
Full Force taking promo photos that make them look like wrestling stable not a R&B group, the 80s were crazy.
@Phised123 They were also part of Lisa Lisa and Cult Jam weren't they? There song from House Party wasn't on the soundtrack CD!🤔🤗💽👍
@@SuperMarioBrosIII Yea it was‼️Full Force's title track "House Party" was Da 4th track on Da Soundtrack... 💯
@@still730bf I was talking about there other hit song Ain't My Type Of Hype. It's not on the Soundtrack CD or cassette? 13 tracks and left that one off the CD? 🤔🙄🤨🙆
Sir, I stumbled upon your video a few minutes ago and your commentary is fantastic. You and I are about the same age and even though I'm not black, I am totally cognizant of all of your references in regards to Hip Hop. And I love the way you brought in philosophy into your social commentary within this subject. This is one reason why I love RUclips is to find interesting individuals like you. You have a new subscriber!
Bro this video was so well done, needs to be a part of any hip hop lesson for aspiring artists etc.
Don’t sleep on “Class Act” my brother and me watch that one all the time.
One of my favorites growing up!
It's the shit, period. All four of them, House Party1-3 and Class Act. Kid and Play said they "stuck up" Warners Bros. for the bag on Class Act.
For decades, that was the only thing I knew about them. I still remember lots of lines.
Hip Hop deep dive.... on a monday?
FD you the greatest
Good job my guy, I only had two corrections that weren’t too significant 😂😂😂😂 you had your facts, history, the editing (I’m an editor so I can always appreciate the level of detail, talent, and time it takes to make long-form content) all 💯 SUBSCRIBED. And I’ll check out Nebula too. Well done!👍🏾
Very well put together.
1) From an Adorno scholar : amazing ref and explication of what culture industry means. Awesome.
2) "... especially Drake" killed me.
I screamed at the specially drake part..lmfao!!!!
@19:08 I'm so glad you caught yourself using the Hard R I was very offended
After digging into any mega successful artist. EVERY SINGLE one of them has a family member in a high place.
I tapped out after you "forgot" to mention Public Enemy early on in this video especially when listing all the '80s groups. Nice job.
disco had its own arc of starting out as an underground, low-key revolutionary movement coming out of the hippie and gay liberation movements in the early 70s, corporate money getting involved in the mid-70s, legit classics being dropped in the late 70s, before violently flaming out in 1979. I know this video is about hip-hop, but I'm a disco nerd and disco doesn't get enough credit! The early house parties that started the genre, especially those hosted by DJ David Mancuso, were explicitly non-commercial spaces, and one of the few places queer people could dance, as most clubs prohibited it. Early clubs were similarly run, and disco was dominated by black, brown, and queer folks, both as performers and club-goers. Even Studio 54, the height of the genre selling out and letting everyone have a piece of it, remained a safe space for queer people and routinely denied admission to groups of straight men. Great video, just wanted to give disco her flowers, she doesn't get enough love :). Also this is a nitpick but I'm pretty sure you used footage from Saturday Night Fever to make your point about disco, which is cool, it's one of my favourite movies, but it's wildly inaccurate - it whitens and straightens disco culture, and the author of the article the film is based on admitted he made most of it up based on his time in the mod subculture in the UK.
John Travolta is straight?!😄
FD hits on something really important here and that bears constant repeating: ain't nothing more commodified (or commodifiable) than "authenticity." We're better off without it or minimizing its importance. Art is artificial by definition; we should acknowledge that instead of engaging in constant pearl clutching and moral grandstanding.
Nah, the problem is commodification itself. It kills both the art form and the artist. Nothing is left sacred under capitalism. It's no different how capitalism has pretty much ruined everything because passionate people are not working for their own values and satisfaction. They are motivated by either greed or desperation. And as an artist I'm just gonna be salty and biased and say no art is not artificial. It's supposed to be a language to express human emotions and ideas. A means to connect with oneself or others. Ain't nothing artificial about that, but it becomes that way when you put a price tag on it. You are no longer speaking/ creating art for self expression and connection you're doing it because you are hungry and rent is due. Trust me, the difference in quality of work that is done from sincerity vs a cash grab is dramatic. Ok I'm sorry rant over 😅 and to be clear I'm not saying artist making money is wrong it's just when it becomes a primary motivation that's when it becomes "inauthentic"
I was still a concept when Kid n' Play were big but the guy with the vertical fade must've done some acting cause it unlocked a crazy hit of familiarity deep in my brain.
The high top fade was first popularized by Larry Blackman. As Big Daddy Kane states in a verse; I keep a fresh Cameo cut everyday.
I just happened across your video and this was fantastic! I'll be subscribing on Nebula to you.
I feel old. I knew who it was when I saw the thumbnail. I totally agree that there is room in the genre for a wide variety. We need the heavy political and the ridiculous fun stuff and everything between. It gets boring to to stick to just one style. Also, House Party was a fun watch.
One thing regarding Run-DMC that I think helped introduce white kids to them, that people forget, was their appearance on Reading Rainbow. I know it's silly and dorky, but that show was great and LeVar Burton had a real impact. It was one of the few 80's kids shows that showcased rap that wasn't cringe to listen to.
I have no problem with an artist making money; the great renaissance painters made what they did because rich people paid them to. My issue is corporations taking almost all the profits and squeezing the artists until they're used up, just like they do with anyone working for them. And putting their thumb down on them when an artist tries to take a chance on artistically evolving.
Was a bit surprised MC Hammer wasn't mentioned. I remember his cartoon vividly but hadn't thought about the Kid n Play cartoon since I watched it as a toddler lol. The magic talking shoes were such a selling point lmao
Man you got some great covers enjoyed checking your stuff out
Agreed. As a kid that was a huge MC Hammer fan, It's incredibly disheartening to see EVERYONE leaving him out of the ALL Hip Hop conversations and tributes. 😔
😳 Oh shit, yeah, you're right. I remember he was HUGE! Too Legit was wild
Mc hammer wasnt an industry plant he was really about it
@@venicec3310 but to the idea that once he got signed to big label, his brand was leveraged heavily for the sole purpose of profit I think puts him in a boat worth mentioning.
Breaking News Alert: Everyone's an industry plant. FDS is an industry plant. You watching this video are an industry plant. Me commenting am an industry plant. We're all industry plants.
This is true. I'm a ficus
Really good video my guy👍..... Precise and articulate..... Salute from Trinidad!!🙏🇹🇹
I was introduced to your content by goonygoogles, which at first was a react channel that got my attention by reacting to brazilian hip-hop but had very interesting insights and talks with his community about panafricanism. After that I was hooked by your content and watched you and hasan which i didn't knew you were at his stream! Keep up the good work!
Also, I feel like goony nowadays is living in brazil and he has a lot to show and say from his experience about brazilian hip hop, brazilian black experience, i think you'd have a cool conversation with him.
funny thing is he pointed me towards your channel when i asked him if he liked run the jewels, love your content on el p and killer mike hahahaha i love killer mike's music but damn his politics are disappointing
You're one of the most consistent creators on this platform right now man. Keep it up.
Even when I disagree with FD, I still love his perspective.
Plants RUINED Hip Hop! "Rap is not pop, if you call it that then STOP!" - Tip from Check The Rhime. We lost control of the narrative and now the genre SUCKS! I can't stand the industry and a lot of the new stuff is garbage.
These kids now will argue with you that pop influence made hip hop better and as long as you're making money and gaining followers, it shouldn't matter how you do it.
Whatcha say Hammer? 😂
Great topic man. I still remember so many lyrics to so many songs from so many acts, big and small...but then AND now, even though their faces were all over the TV and magazines, I don't know if I ever even heard an actual kid n play song. I think about this a lot, strangely enough. 35 years later I never understood it and I never will.
I TRULY appreciate this documentary. You did a great job King. I was drawn in for every second of this production. I’m an author and the CEO of a national behavioral school system. I am heavily invested into our culture. I am grateful for people like yourself.
I hate the term "industry plant" because it's used by edge-lords to dismiss any popular act they don't like. Obviously people with power and connections can leverage those things to get themselves an advantageous place on the shelf but the reality is that unless they have skill and talent, they won't stick. Connection might help get you in the door, but they won't keep you there.
The downside of using it is that it delineates w/in the system obfuscating where the line that actually matters is-once you’re in, you ARE industry, period 🖤
Funny no one seems to use the term in other Industries. I've known untalented people get jobs and become 'successful' just because family/friends or school connections, but never heard them called that term
@@BrickNewtonbecause its called nepotism. You might've heard the term nepo baby.
- Honey, Fd Signifier just uploaded.
- Awesome, we'll watch it tonight when i come home from work?
- It's an hour long and it's about a forgotten 80 hip-hop duo.
- Allright. Just told my boss I quit.On my way.
It's the only logical thing to do.
GREAT ‘content’ that’s ‘giving’ KNOWLEDGE - moving FORWARD 💯🙏🌹
@F.D Signifier these edits and drop ins are 🔥🔥🔥. I was literally watching and laughing every single 2mins. Especially the Jada and Pac efit with Will on the side
This explains how Ice Spice keeps rapping about farts and still succeeds
I've never heard their music. Now, I'll actively avoid it lol.
This was fantastic, thank you for my memory lane trip.
50:27
Interestingly enough it was in that very episode of,
A Different World that the word
"bootylicious" was first uttered on T.V. but Destiny's Child was still in
elementary school.
From the corporate office to Hollywood, we deal with industry plants. Think of regular life. Often times people are promoted or pushed into the limelight based off of the sentiments they cosign, the things they allow, and messages they are willing to convey.
So to me industry plant’s aren’t really a mythical concept, more of an unfortunate truth. In my corporate industry for example, an “industry plant” is the manager who lies to us and tells us that we aren’t getting bonuses this year because the company didn’t perform well enough. When in reality maybe the higher ups wanted new Summer homes. But he’s willing to play along with the company and pretend that the reason the employees are getting less is because the company is somehow suffering. That’s all an industry plant does. Push the narrative that the people in power want you to believe.
Or maybe it’s the boss who tells you that after 10 years you still aren’t ready for the promotion but then turns around and hires someone straight out of college. That person from college happens to be the CEO’s nephew of course 😂These are real world examples of “industry plants” that are helping to push along the agenda of the higher ups and simultaneously convince you that it’s a good thing.
In Hollywood, the agendas are bigger because the reach to mass audiences is larger. So now, instead of a boss looking out for the interests of the company, it’s people in major positions of power looking out for the well being of their own political/financial goals.
It’s plainly in our faces. It’s the reason the alien villain from Star Wars has a Chinese accent. It’s the reason “got milk” campaign had the backing and support of an insane amount of celebrities. It’s the reason certain celebrities openly endorse candidates that have historically done nothing for their people. These things are very intentional both on and off screen. To me it’s not really a debate on if it’s happening, it’s definitely happening
🏆
Is there some sort of bigger conspiracy behind people drinking milk or what was the point of including that in your comment
@@lovedavantlamour301 look up the "got milk" advertisement campaign. im guessing they are mentioning that it got big celebrities backing it even though its just to sell milk, its seen as harmless but in reality i believe 'big milk' is driving policy in the white house as well. so the relationship is not so innocent.
@@lovedavantlamour301 the conspiracy is celebrities appearing in commercials to cosign the belief that cow milk is the best thing ever and that people must it have with every single meal for optimal health when in reality almost half the nation is lactose intolerant and most vegetables and non-dairy milks would give you the same if not better nutritional value. This campaign for milk was not an effort to make us healthier and stronger (when has the US ever pushed health in regard to food?) This campaign was an effort to increase profits for the dairy industry. So it’s an example of using celebrity power to push a narrative when the agenda is something completely different. An industry plant example.
profound comment, and something I hoped he would address but he considers this vain of thought to be conspiracy theories and so he had to do mental flips to avoid the most obvious and logical conclusions.
45 sec gang rise up
That’s how long I last 😢
I saw the notification but was watching another one of his videos
Me a 21min 49 sec guy: hell yeah!!!
Will less than 45 min do? I'm still at work bruh lmao
46 min gang
Man.. this video was a trip down memory lane. Im from germany and turning 39 soon and i grew up with the kid'n play cartoon. I also watched the movies and loved it, even though i didnt get any references. They were just a good time.
Disco was not all inclusive. The Disco/Rock war was specifically a culture war with Rock being a counter to Disco's high point of entry. Disco was about pretty people, expensive clothes and hair, high dance skill, popularity and cocaine. Bouncers restricted access based on that look which is why when you look at video of discos there is an aesthetic that is easily recognizable. Its why if someone said disco theme you know how to dress.
Run was a diversion from Hip Hop into Rap which was later hardened into Ganta Rap. Where as Hip Hop was artistry and social theme rap was edgier and about the harder side of the reality. It was a split. Run and his brother knew what they were doing. They were lead by a businessman
Aerosmith was a juggernaut back then? They didn't get a number 1 hit until 1998. To this day they have only had 9 and the band is over 50 years old
I'd go with Warriors as being the first hip hop adjacent movie 1979 as the aesthetic and area influenced and are thus distinctively hip hop. So art imitating life and then life imitating the art. BREAKIN and Breakin 2 were 1984
I think you weaved in and out of correlation and causation
Part 2 and 3 of a movie as an industry standard are terrible. This is why movies like Godfather and Terminator are legendary because the went the other way.
You named Gangsta Rap as the death knell but don't understand it completely
That period in time marks a DEFINITIVE moment in the black community that covers more than just Kid n Play. Hammer fell to it (also had a cartoon). Kriss Kross fell to it. Will was insulated from it by his move into entertainment and his financial position outside of the industry. This was not a them problem it was a shift for the black community
"Black" started self substantiating negative concepts, started enforcing these itself and "real" became objectively negative and we haven't recovered yet. A minority of the minority got to dictate what REAL was to the entire planet.
To this day I STILL get a kick out of people talking about the "unrelatable" concepts of the Cosbys. Then shut them up talking about stolen cars, sneaking out, learning disorders, kids not making it through school, kids losing their way and having to get a job, GRANDPARENTS HAVING TO RAISE THEIR DAUGHTER'S KID because she hadn't grown up..... but because the show was clean it wasn't real.... like the Afrostocricy didn't exist. Like the emergent middle class post educational rise in the 60s didn't exist. Nope only crime and violence was black, only THAT was real.
Even R & B fell to it eventually. We used to make the best love songs on the planet, then it started sounding like blues with "I fucked you over and I'm sorry" NOW its "I'm going to/I fucked you over, now what"
100% agree with your stance on the cognitive dissonance of it all. Industry is industry