After Hours, AstroWorld and Because the Internet are three of my favorites. I know Nathan Zed talked about this, but creating a whole world for your listeners is an amazing way to promote an album. It elevates the music in a huge way
I find it funny how arguably the single BEST example is almost never mentioned: the rollout for Trench by twenty one pilots was absolutely undefeatable
Boards of Canada's rollout for Tomorrow's Harvest was INSANE. They made a huge ARG, with the answers in record stores all across the world, and the clues were hidden in Adult Swim bumpers and NPR announcements. An insane amount of planning and cooperation had to be done just for it to exist.
I still remember that one guy posting on the boards of canada subreddit "hey uhh so I got this weird record called ------ / XXXXXX / ------ / ------ / ------" and everyone thought the guy was bullshitting until he played it and everyone lost their minds
Nine Inch Nails: Year Zero..LONG arg, before the term existed.: including flash drives hidden in venue bathrooms, irl murals, dozens of websites, noises that created pictures when seen through a spectrograph, stencils for real world graffiti ,phone numbers to call, codes hidden on T-shirts, plants on NIN fan sites, members of said sites being listed as "dead" and "captured" on one YZ site, winners being driven up a mountain in blacked out busses, and more. That's IT.
Surprised you didn't mention Tyler's Call Me If You Get Lost. I feel like the rollout and general aesthetic of the album was much more involved than Igor (which I also loved).
Whole Lotta Red's rollout will always hold a special place in my heart. It was the first time I was stalking forums every day looking for new info or leaks. Honorable mention to Eternal Atake too.
In 2021, Jeff Rosenstock announced on April Fools' Day that he would release a new album called SKA DREAM (a ska version of his previous album NO DREAM). A lot of us thought it was just a joke for obvious reasons, but then he proceeded to release the album on 4/20 and now I can't decide which of the two albums to listen to half the time. Thanks Jeff!
I think the rollout might be my favorite part of album releases. Nowadays there's not much effort put into pre-promotions, but when an artist goes all out, follows a concept, there's promo with trucks, mysterious outdoors, it definitely makes me more hyped. i wish we could go back to this instead of random tiktok challenges and no effort from record labels :[
2:15 the fun thing about the Levels Of Concern website-game was that it was basically a "album rollout rollout" party. For the most part, it had nothing to do with Scaled and Icy, until a video on the USB drives sent to those who got to the final code in time (not me) had hidden text that translated to "Clancy Is Dead", an anagram of "Scaled and Icy". The whole thing was an experience. I still remember seeing Clique Twitter struggle on Code 19 (the music sheet "hip alfresco" one) for more than an hour, when it took me a brief glance for me to realize "oh it's solfege cipher".
Injury reverse self titled was an awesome roll out. The sit down with a bunch of college students listening threw the first time in one take. Pretty great
Syro blimp in the thumbnail and in the end!! Aphex the goat! Floating over Cardiff, Bristol and South London so freely! Richard also dropped the track list on the Dark Web and did the biggest interview with his mate Dave Noyze called SYROBONKUS. Fun fact: the title “Syro” originates from his 7 year old son just randomly blurting it out!
BEST BITES(We Just Keep Rolling Rolling Rolling Rolling) 0:00 Bites In Your Face!! 0:40 not a moment but can I just say that this intro is grovetacular!! 0:56 Not Carl Bites!!!! 1:09 the his-story of bites and nate 2:43 kdot not getting his nugs 3:43 BREAKING BITES NEWS 4:52 jay-z cheating the music system! 5:25 Drakemoji 6:13 Bites Vs Drake & Spotify pokemon edition! 6:55 bites roast... Himself? 8:07 to 8:31 is my favorite and the most popular guy in town...... THE WEEKND BOIIIIIIIIIIIIIIIIII 8:48 Beyonce drops and drake is drake. 10:27 We Ballin!!!! 10:28 its Lana on lanea 10:42 The Man Of Sending Mail As Come To Town! 11:00 FREEEEEEEE DR PERKY!!! 11:11 BIG D!!!!!!!?!!!!?!?
5:48 man this explains so much. I’ve had this one Apple account I’ve held onto for years now that used to belong to my parents, and every time I signed into it I’ve had this album show up in iTunes, and it showed up again after I bought Apple Music. I never knew what this was cuz I knew my parents weren’t listening to that shit
One of my favorite album rollouts has to be Miley Cyrus' bangerz. The album isn't even particularly groundbreaking but the cultural reset that was the release of the we can't stop and breaking ball music videos is something that has yet to be replicated by anybody else.
it's probably because you weren't aware of them but i would've LOVED if you talked about the album rollouts for underscores' Wallsocket, Madeon's Good Faith and Porter Robinson's nurture, especially underscore's one because there were A LOT of things going on it was super fun, loved the video either way
Thanks for uploading today. Your videos make my days better always I know that it’s hard to animate these videos but keep going. Keep making good content.
I agree that Tomorrow's Harvest was nuts. I loved it. And Bowie turned his DEATH into an art project. Still gotta go with NIN: Year Zero, though, as the absolute deepest, most complex, and, unquestionably, the one with the most to it.
Hey, you should also do a video about song/album titles! Over the last few years they've gotten pretty creative, with their different styling (all caps, special letters, etc) and how the titles have evolved from simple ideas to some extra long and oddly specific naming. I think it would make for a neat video!
Endless is on Apple Music as one long video. The physical version are different but the video version still gets the job done as it's like 98% the same
Norman f***ing rockwell will forever be my fav album rollout. the trailer, the visuals, the themes are so nostalgic and vintage and captivating. i remember being so excited for it to be released.
Frank Ocean to me had the one of the most interesting rollouts I’ve ever experienced with Blonde. There was so much mystery behind it. There was so many theories then someone said they heard from someone in a bar that someone was teaching Frank how to build a staircase. Then people were looking for the warehouse from pictures. Then the live stream started and for a week people were glued just looking for what might happen next. When endless finally dropped, there was also the magazines and physical merch drops at random stores. Everyone thought that was it but the theories didn’t stop since Nikes dropped and he said “I have two versions” then the next day the second album drops. It was insane to me how careful to me he had to be to hide all of it from his label etc.
Lil Nas X has got to have one of the best rollouts for Montero. He had a full "show", his pregnancy phase and so much more. Best roll-out I've seen in a while
i remember german band Deichkind just randomly dropping coordinates and a timestamp on their facebook page and taking them down after 2 hours. if you arrived, you got a free concert of them performing some songs from their then new album "Wer sagt denn das?" as well as some of their classics.
One of the biggest fumbles recently IMO, was the Van Weezer album. They dropped the first single in 2019 and then didn't release the album until 2021. They even released another album a few months before it.
Twenty One Pilots' Trench was the absolute best album rollout I've ever seen. From their absolute radio silence to the cryptic messages, the weird images, the hidden website, the strange diary entries, the characters, the city, the lore, the singles, the music videos, EVERYTHING WAS PERFECT. FLAWLESSLY EXECUTED ROLLOUT. How did they even pull it off is beyond me.
I think we should give more credit to the creative directors and the people making the cool shoots for the artist without them they wouldn’t have any of those music videos or photo shoots ❣️ not saying artist don’t work hard but it’s def not all them let’s not forget 💋
Year Zero will always be my favorite album rollout. A wholeass ARG spanning multiple concerts and websites. People looking for various clues all leading to a secret live concert that got fake stormed by the police of the lore. Oh yeah and there was lore, lots of it.
im not sure if you meant this in a negative towards the album but Taboo dropping in 3 ep’s was good imo. The album is split into 3 acts with 3 different sounds that mix to make a concept. i think it’s a great way to do it. but this was one of the first rollouts i really was into so maybe i’m biased.
The Twenty One Pilots 'Trench' rollout was fucking mental. It's a concept album and is deeply rooted in some kinda cool lore, they left a bunch of clues all over the place that lead to a website where for barely any time journal entries would be uploaded. Things would be peppered around and slowly we'd put things together and new music videos and songs would change the flow of the story making even more hype, to the point where after the album released the hype kept building, something I don't think I've seen before, where people don't fall off of the hype for months even years because the lore kept building and building
When My Chemical Romance announced The Black Parade with a secret performance an announcement said "My Chemical Romance couldn't make it so their friends at The Black Parade will be filling in for them" which made fans mad until it was revealed it was just MCD dressed as marching band skeletons
ummm, nathan zed already did this video :/
was bout to say lmao
what's your intro song?
Can you do Lets Start Here from yachty in 60 secs?
Also nice slowed version of One Beer by MF Doom
For the second song
this frank ocean album rollout weve been in for like 23 years now is definitely the best one
Its been 7 years of torture 😭
Fr fr
Man i love frank ocean
facts
I'm calling it now his next album is gonna be hot garbage, that's the way these things go
was not expecting to see my name here lmaoo. great vid man
thank you for your blessing, with this I’ll be unstoppable~ ✌️
How has no one other than bites discovered his comment yet 😭
@@iamarchibaldhe's just a small time tik toker
@@AugustRx man it's Nathan zed he's literally mentioned in the video
@@iamarchibald bigbytes being the bigger man as always and shouting out young passionate fans as always
After Hours, AstroWorld and Because the Internet are three of my favorites. I know Nathan Zed talked about this, but creating a whole world for your listeners is an amazing way to promote an album. It elevates the music in a huge way
I find it funny how arguably the single BEST example is almost never mentioned: the rollout for Trench by twenty one pilots was absolutely undefeatable
@@gabehere yeah but 21 pilots 😭
@@gabehere 💀💀💀
@@gabehere no
kiss land and planet her r my fav au albums
Boards of Canada's rollout for Tomorrow's Harvest was INSANE. They made a huge ARG, with the answers in record stores all across the world, and the clues were hidden in Adult Swim bumpers and NPR announcements. An insane amount of planning and cooperation had to be done just for it to exist.
I still remember that one guy posting on the boards of canada subreddit "hey uhh so I got this weird record called ------ / XXXXXX / ------ / ------ / ------" and everyone thought the guy was bullshitting until he played it and everyone lost their minds
Oh yeah Nine Inch Nails did that too, cook shit
Nine Inch Nails: Year Zero..LONG arg, before the term existed.: including flash drives hidden in venue bathrooms, irl murals, dozens of websites, noises that created pictures when seen through a spectrograph, stencils for real world graffiti ,phone numbers to call, codes hidden on T-shirts, plants on NIN fan sites, members of said sites being listed as "dead" and "captured" on one YZ site, winners being driven up a mountain in blacked out busses, and more. That's IT.
Was gonna comment about it
Was gonna comment about it
Surprised you didn't mention Tyler's Call Me If You Get Lost. I feel like the rollout and general aesthetic of the album was much more involved than Igor (which I also loved).
like the brown sugar salmon skit? that was gold
yeah this is probably the best one of the 2020s so far
Whole Lotta Red's rollout will always hold a special place in my heart. It was the first time I was stalking forums every day looking for new info or leaks. Honorable mention to Eternal Atake too.
fr like early on it felt super niche and obscure, in leak forums and looking through finstas, real cult following type shit
didn't even mention carti, he's mastered the art of doing the most painful rollouts imaginable
Still waiting for Narcissist…any day now
@@SteeZy644 it isn’t called narcissist anymore
@@SteeZy644seems like the rollout starting fr now
Frank ocean:
In 2021, Jeff Rosenstock announced on April Fools' Day that he would release a new album called SKA DREAM (a ska version of his previous album NO DREAM). A lot of us thought it was just a joke for obvious reasons, but then he proceeded to release the album on 4/20 and now I can't decide which of the two albums to listen to half the time. Thanks Jeff!
Both are fire but I actually find myself returning to ska dream more for the sheer nostalgia factor if nothing else. Both albums 10/10 tho
haha weed number
I think the rollout might be my favorite part of album releases. Nowadays there's not much effort put into pre-promotions, but when an artist goes all out, follows a concept, there's promo with trucks, mysterious outdoors, it definitely makes me more hyped. i wish we could go back to this instead of random tiktok challenges and no effort from record labels :[
2:15 the fun thing about the Levels Of Concern website-game was that it was basically a "album rollout rollout" party. For the most part, it had nothing to do with Scaled and Icy, until a video on the USB drives sent to those who got to the final code in time (not me) had hidden text that translated to "Clancy Is Dead", an anagram of "Scaled and Icy".
The whole thing was an experience. I still remember seeing Clique Twitter struggle on Code 19 (the music sheet "hip alfresco" one) for more than an hour, when it took me a brief glance for me to realize "oh it's solfege cipher".
The death grips No Love Deep Web rollout is one of my favs.
same
Injury reverse self titled was an awesome roll out. The sit down with a bunch of college students listening threw the first time in one take. Pretty great
Syro blimp in the thumbnail and in the end!! Aphex the goat! Floating over Cardiff, Bristol and South London so freely! Richard also dropped the track list on the Dark Web and did the biggest interview with his mate Dave Noyze called SYROBONKUS. Fun fact: the title “Syro” originates from his 7 year old son just randomly blurting it out!
BEST BITES(We Just Keep Rolling Rolling Rolling Rolling)
0:00 Bites In Your Face!!
0:40 not a moment but can I just say that this intro is grovetacular!!
0:56 Not Carl Bites!!!!
1:09 the his-story of bites and nate
2:43 kdot not getting his nugs
3:43 BREAKING BITES NEWS
4:52 jay-z cheating the music system!
5:25 Drakemoji
6:13 Bites Vs Drake & Spotify pokemon edition!
6:55 bites roast... Himself?
8:07 to 8:31 is my favorite and the most popular guy in town...... THE WEEKND BOIIIIIIIIIIIIIIIIII
8:48 Beyonce drops and drake is drake.
10:27 We Ballin!!!!
10:28 its Lana on lanea
10:42 The Man Of Sending Mail As Come To Town!
11:00 FREEEEEEEE DR PERKY!!!
11:11 BIG D!!!!!!!?!!!!?!?
I don’t think there will ever be a better rollout then blonde. It was just too good
5:48 man this explains so much. I’ve had this one Apple account I’ve held onto for years now that used to belong to my parents, and every time I signed into it I’ve had this album show up in iTunes, and it showed up again after I bought Apple Music. I never knew what this was cuz I knew my parents weren’t listening to that shit
2:45 The "I can't be out here moppin' up Wendy's" reference is actually hilarious
One of my favorite album rollouts has to be Miley Cyrus' bangerz. The album isn't even particularly groundbreaking but the cultural reset that was the release of the we can't stop and breaking ball music videos is something that has yet to be replicated by anybody else.
lightskin miley slayed so hard she cultural appropriATE
I was so hyped to hear Manchester Orchestra mentioned, they’re such an amazing band. Glad you like em too! 💙
yet again more sonic game soundtracks in the background. Literally every video 😂
The editing in this video is incredible along with the editing I can see why you take around a month to drop a video much respect for you
it's probably because you weren't aware of them but i would've LOVED if you talked about the album rollouts for underscores' Wallsocket, Madeon's Good Faith and Porter Robinson's nurture, especially underscore's one because there were A LOT of things going on it was super fun, loved the video either way
The craziest in my opinion is the rollout for Boards Of Canada's 2013 project, Tomorrow's Harvest. You ought to look more into it
10:30 and Unknown Mortal Orchestra released a single TWO DAMN YEARS before release. TWO.
Thanks for uploading today. Your videos make my days better always I know that it’s hard to animate these videos but keep going. Keep making good content.
I agree that Tomorrow's Harvest was nuts. I loved it. And Bowie turned his DEATH into an art project. Still gotta go with NIN: Year Zero, though, as the absolute deepest, most complex, and, unquestionably, the one with the most to it.
Hey, you should also do a video about song/album titles! Over the last few years they've gotten pretty creative, with their different styling (all caps, special letters, etc) and how the titles have evolved from simple ideas to some extra long and oddly specific naming. I think it would make for a neat video!
The Mic the Snare shoutout at 7:49 is commendable.
David Bowie literally died to promote blackstar
glad to see you back
Endless is on Apple Music as one long video. The physical version are different but the video version still gets the job done as it's like 98% the same
Love the shoutout to MO's live recording of Black Mile to the Surface! That session is so insanely good
Yo I like the Jet Set Radio in the background
Norman f***ing rockwell will forever be my fav album rollout. the trailer, the visuals, the themes are so nostalgic and vintage and captivating. i remember being so excited for it to be released.
1:06 Woaahhhh the angel choir blending in with the song in the background was trippy
babe wake up only small bites posted
Im suprised you have 200ksubs. Deserved. I remember your daft punk vids.
I like how on 1:07, bites matched the note from the instrumental sample with the angel choir, neat touch ❤
w video as always, s/o to degenerocity ! editting on point as alwaysss
donda rollout lowkey changed my life
dude i love ls mark and your vids what the heck
Thank you for making this informative from the 1st min and enjoyable to the last
bro is fr the music version of scott the woz, w
Didn’t mention No Love Deep Web rollout? That one was amazing
This was entertaining. ERA BREAUX ROLL OUT IS PRETTY COOL FOR HIS NEW TRACK
thank God for jonah hill
Frank Ocean to me had the one of the most interesting rollouts I’ve ever experienced with Blonde. There was so much mystery behind it. There was so many theories then someone said they heard from someone in a bar that someone was teaching Frank how to build a staircase. Then people were looking for the warehouse from pictures. Then the live stream started and for a week people were glued just looking for what might happen next. When endless finally dropped, there was also the magazines and physical merch drops at random stores. Everyone thought that was it but the theories didn’t stop since Nikes dropped and he said “I have two versions” then the next day the second album drops. It was insane to me how careful to me he had to be to hide all of it from his label etc.
*An album rollout isn’t an album rollout without Dr Perky*
Incredible editing and great video.
5:55 yo degenerocity mention??? on onlysmallbites' channel?? best crossover episode EVER
i love how you put Degen in there
Wooooooo the background music is so nice bro, especially the ones that were used as samples in MF DOOM songs!
lupe fiasco's 'lasers' and 'tetsuo and youth' had crazy rollouts
my personal favorite was the rollout for Joji's Nectar. Had a cool little story.
The quality of your videos are just different level 🔥
Lil Nas X has got to have one of the best rollouts for Montero. He had a full "show", his pregnancy phase and so much more. Best roll-out I've seen in a while
Don’t forget the billboards lol
Tyler the Creator for Call Me If You Get Lost, caled that number every time somethin new came up
i love you
No, i love YOU
i remember german band Deichkind just randomly dropping coordinates and a timestamp on their facebook page and taking them down after 2 hours. if you arrived, you got a free concert of them performing some songs from their then new album "Wer sagt denn das?" as well as some of their classics.
One of the biggest fumbles recently IMO, was the Van Weezer album. They dropped the first single in 2019 and then didn't release the album until 2021. They even released another album a few months before it.
do people even listen to Weezer’s new songs anymore 😭
My God. I just saw the cover of money money 2020 on a smallbites video. NEVER THOUGHT THIS DAY WOULD COME🎉
i love your videos and animation bro
Bro, I love your channel
The package delivery man needs his own video 🤣
This is like that episode of Dave
smallbities is incredibly underrated
I'm rolling out my next album with a 30 minute film. A little insane, but it's been done before.
Twenty One Pilots' Trench was the absolute best album rollout I've ever seen. From their absolute radio silence to the cryptic messages, the weird images, the hidden website, the strange diary entries, the characters, the city, the lore, the singles, the music videos, EVERYTHING WAS PERFECT. FLAWLESSLY EXECUTED ROLLOUT. How did they even pull it off is beyond me.
YES I WAS THINKING THE SAME THING!! EVEN WHEN THEY HAD THE BILLBOARD SHOWING THEIR NEW LOGO IT WAS INSANE
i can’t wait for what’s next
Absolutely loved that rollout, following them building an entire world for that album was insane
8:58 DAMN surprised dropped? Really? I remember like weeks of build up. He even had “The Heart Part 4” explaining he is dropping soon.
bro casually uses maplestory BGM and im in love with it
So awesome seeing Manchester Orchestra get a shout out, great band.
Endless is currently available on Apple Music as a one long music video. It’s better than nothing I guess 😅
I think we should give more credit to the creative directors and the people making the cool shoots for the artist without them they wouldn’t have any of those music videos or photo shoots ❣️ not saying artist don’t work hard but it’s def not all them let’s not forget 💋
I really love that intro soundtrack man
your channel always makes my day
1:06 that was really cool way to use the background music
Thank you Mr. Bites
Year Zero will always be my favorite album rollout. A wholeass ARG spanning multiple concerts and websites. People looking for various clues all leading to a secret live concert that got fake stormed by the police of the lore. Oh yeah and there was lore, lots of it.
Frank Ocean is I think the best at releasing records as a surprise or mysteriously and still selling tons of them
I remember when U2 dropped song of innocence my dad was pissed wondering “why is there a naked man on my screen when I open my music app” lol
im not sure if you meant this in a negative towards the album but Taboo dropping in 3 ep’s was good imo. The album is split into 3 acts with 3 different sounds that mix to make a concept. i think it’s a great way to do it. but this was one of the first rollouts i really was into so maybe i’m biased.
do a video on mashup albums like the grey album and mouth sounds
my mum still cant get that u2 album to stop playing when she plugs her phone into her car
That fucking U2 album drove me insaaaaane 😭😭😭😭
T released DOGTOOTH for his upcoming album the estate sale
nice d3 mini shoutout
5:45 OH THAT'S HOW THAT'S THERE... 🤣
Appreciate the snippet of Hayley Williams for her solo stuff
NICE fuckin Sista Moosesha music transition at 8:41, my man. That was CLEAN.
Do a video on features pls
Frank ocean’s endless is totally on Apple Music. I listen to it at the airport
the rollout of The Forever Story isn’t talked about enough
I clicked on this vid for aphex twin
The Twenty One Pilots 'Trench' rollout was fucking mental.
It's a concept album and is deeply rooted in some kinda cool lore, they left a bunch of clues all over the place that lead to a website where for barely any time journal entries would be uploaded. Things would be peppered around and slowly we'd put things together and new music videos and songs would change the flow of the story making even more hype, to the point where after the album released the hype kept building, something I don't think I've seen before, where people don't fall off of the hype for months even years because the lore kept building and building
Package for uhhhh Mr. Bites
When My Chemical Romance announced The Black Parade with a secret performance an announcement said "My Chemical Romance couldn't make it so their friends at The Black Parade will be filling in for them" which made fans mad until it was revealed it was just MCD dressed as marching band skeletons
That Big D and Free Dr Perky got me 😅
"All intensive purposes"
Hopefully, if guess you seed enough eggcorns, you'll grow something. I grow tired, mostly.