50% Of Artists NEVER Hit 100 Streams On Spotify
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- Опубликовано: 25 мар 2024
- Apparently there are about 10 million artists on Spotify, and 5+ million of them have never hit more than 100 lifetime streams.
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Wow this is great news, turns out I’m in the top 50% of all Spotify artists!
In 2023 , over 45Million songs on Spotify weren't listened even Once! .... We can't just upload it and hoping miracles to happen, we need to push it in front of people , so they have a chance to judge our work
Great video! Seeing these statistics is super encouraging to keep going!
Almost there at almost 14k thanks for the help Adam you a real one
Thanks Andrew, this video makes me feel a lot better!
Incredible work, as always! Just bought the Spotify Growth Machine course!
Question, since you are as far as I can tell THE indie music marketing authority, do you have any resources you might direct artists to for gig booking? Thanks for everything, Andrew!
idk what shocks me more: some of us getting less than 100 streams a year in our entire catalogue or some of us earning $10k, $50k or even a million $ ….just off Spotify in one year… like whattt
yeah for real. the 'wage gap' for music artists is pretty staggering.
Excellent thumbnail today 😍 gray information too.
great info! wow 5 million artists on Spotify has less than a 100 streams yikes!
It's a pretty staggering number. I was genuinely shocked. I've legit listened to my own songs on Spotify at least 100 times over the years, probably more like 1,000 times.
These artists apparently aren't even a fan of their own music I guess?
@@AndrewSouthworthmost artist can be creative record mix a lil !! But SEO, Branding, Archetypes, engineering team for mastering and file management or conversion is all work artists are not doing well at all!! I know from experience and knowledge gained to be able to do it alll myself and in 3 years I’m done with just now finishing setting up a brand identity .. time is the only replacement for cash to break a artist!!
@AlterFettthere’s no straight answer to this question, there’s A LOT of variables (starting from the quality of production / recording, commercial potential, and up to how active you are on social media, how good you are with making content, etc.). It could literally be any number, even $0, if one of your videos goes viral. I would guesstimate than on average, if you invest $10k, it is very LIKELY you will have 10k ML. is it possible to invest $1k and get 100k ML? also yes, but a lot less likely.
Hey what's up Andrew. I have a question about an old video. So in the video it's about posting full length music videos and running that as an ad to see who's watching 95% of your artists videos because those people most likely like it. In it you say to run a conversion Campaign and make the conversion happen on your ad. When I tried to do that it showed it wasn't possible to make the conversion on the ad. Is there a way around this?
I read somewhere that Spotify well continue to pay mechanical royalties (publishing royalties) for all artists regardless of how many streams they generate, but NOT “recording royalties” (rights holders) for artists with under 1,000 streams per song a year. Basically what radio pays. Correct me if I’m wrong.
Yeah you'll still collect royalties from BMI / Songtrust etc, but you wouldn't collect payments from your distributor if the song has under 1,000 streams in a year.
One of the things that gets under my skin is the whole serious/non-serious artist aspect of this mess. I consider myself a serious artist in that I'm doing all the things this channel (and others like it) recommend. But Spotify doesn't consider me serious because of the amount of monthly streams I get. It's just crazy.
“serious” is not exactly the right word to use, neither is “professional”. don’t take those words literally. you can be a serious professional musician as a session player, having no music on Spotify at all, or a cover band professional serious musician. you can be a serious professional artist that creates wonderful music, maybe the best music ever, but we have to take into consideration things like demand - how “popular” is what you’ve created? does it have potential to be listened to by tens / hundreds of thousands of people around the world? how successful are you as a business (because business is a necessary part of being a successful DIY artist these days). Idk why it gets under your skin, honestly, you have to be realistic about who you are in the music industry in general, in the same playing field with Taylor Swift who had a tour earning something like $1B, Drake, Bieber, etc.
I agree with MajorMoment here. There really isn't a good word for it. It really just applies to how successful you are on Spotify specifically, because you can be incredibly serious and professional as an artist overall without meeting Spotify's definition of a 'serious artist'.
Some artists just don't focus on streaming but still do amazing because of shows, sync work, physical media, Patreon etc.
I run a small indie label and all things considered, that’s inspiring news in the otherwise gloomy and fruitless world of releasing music. Thanks Andrew.
Man, I dont understand the angry towards Spotify on making the threshold. RUclips has been doing this since ever. I have lots of videos here on RUclips and didnt ever receive a penny from RUclips because I didnt reach the 4000 hours threshold. I think this is fair, probably is too little money.
Dont get me wrong, there's a other reasons to be mad at Spotify. I just dont think the threshold is one of them.
Great video, btw. Love your content.
Yeah I agree. It's significantly harder to become monetized on RUclips than it is to get your songs monetized on Spotify with the new changes. Many people go years before they make a penny from RUclips, and miss out on hundreds of dollars in potential payments.
While i'm not a fan of the per song approach, I feel they've set the bar low enough where any serious artist will have no problem overcoming the threshold in a reasonably short amount of time. It'd be lame if they were just pocketing that money but they're just reallocating it to the artists that do hit the threshold.
Thanks dude, glad you enjoyed!
You still get paid your royalties from RUclips though. Spotify has lumped your royalties and sales together
For songs over the 1k streams per year we have seen about a 50% increase in the per stream $ rate last month, I assume this is related to this Spotify change, but would be interested to hear other peoples results.
it's not implemented yet, I chatted to spotify and they don't really know when it will start, but said soon. Right now less than 1k still getting paid.
Cheers @reallyyourdinosaur1 for your feedback, it could have been we had a higher % of US streams that month. I just today got a message from my distributor that it is expected to be from the 1st of April for the minimum 1k streams.
Yes the change is effective for streams as of april
ok thank you this healed me.
glad to hear it! :)
Hey Andrew, can you do a video on Suno AI? I know you've done AI videos in the past, but I think this tech has come a long way in a short period of time and deserves a video.. I'd really like to know your thoughts on this.
My artist rank is 192k on Spotify 😅
Glad to be apart of that 225k
lol how do u find ur artist rank
@@DizzooMusic Songstats! It’s so helpful , especially if you’re an algorithm based artist because it shows you what songs are on other artist radios
@@AlexHaldermanMusic oh ok tysm!!
I think I'm 256k what's your spotify? And what genre do you make
@@AirFoxxProductions A!ex & R&B
Getting ready to release my new album next month so that should hopefully get me to a higher ranking
I thought I was doing ok I jumped from 2 followers and Monthly listeners in December to 56 followers and 274 monthly listeners this past weekend and now it says I have 24 followers smh
I've more than 50 tracks on spotify & even I've this is playlist on my profile, but editorial team haven't accepted any of my tracks yet. 😔😔
Excellent review and coverage of this data. Spotify is not pure evil. They aren't the ones faking streams, and in fact, Spotify is becoming more favorable to independent artists every day.
is there a list somewhere of the 225k artists or is that not readily available
Nah it's not available anywhere. I'm sure a site like Chartmetric has this information, but thats behind a paywall.
You can see your own rank on Chartmetric (free version). Not sure of the accuracy.
I honestly wonder if we'll actually see any improvement in royalty payments now then
Hey! Do you think you could make a video about properly doing the ads on instagram specifically for gaining more IG followers? I've been using your methods to get more spotify streams but i would like to also grow my Insta following in between song releases as well.
Does anyone know how much Instagram pays for music streams/plays? I can't get a straight answer. Thanks
I don't know for instagram but facebook paid me around 350$ for 7 million streams.
@@reallyyourdinosaur1 wtf =(
Is that 225K in terms of monthly listeners, total streams, followers...?
yeah...so how many folks are 'targeting' those 5 mill artists with less than 100 streams, to see if they will pay for ways to increase their streaming. That seems to be an easier way to make money than sell music ?
ty ty, 35k monthly
How did you achieve it
30 cents for 100 streams, more like 3 cents lol but assuming you meant that
Actually they pay about $3 per 1,000 streams, so 100 streams would be about $0.30!
@@AndrewSouthworth For sure I was just making fun of how low the payment is haha you're spot on! On another note, I shot you a question on your genera studios IG account about waterfall releases I thought you might find interesting. I've since answered my question but might make a good video for you to put out. Thanks for all the great content!
Making the new 1k streams threshold is just an excuse to save money and to save their sinking ship. It should be illegal imo, because they profit from the smallest artist even if they have few listeners. These artists have worked for the songs and should be paid for the art Spotify profit from no matter what.
If you aren't generating 1000 streams on your music, you need to look at your approach. Big bank takes little bank. It's a business, step your game up.
@@BigPainNWagree ur focus is not on right thing
How is Spotify making money off of artists who have virtually no monthly listeners? Honest question- just genuinely curious. If anything I would think they would add to server/ data hosting costs rather than bringing Spotify $$
Disagree
They aren't keeping this money though, they're redistributing it to other artists who do hit the threshold. They effectively have 5 million artists taking up server space, aren't generating any additional revenue for them and are making pennies that they likely don't even cash out from their distributor.
Spotify doesn't get paid per stream. They get paid in subscriptions and ad revenue. Each pool is added up and divided by the number of stream per that pool and paid to each rights holder.
RUclips has a threshold, so does Soundcloud, Audiomack etc. When you upload clips to social media, if you don't tag the audio you don't get paid anything for your posts. There is precedence for this.
I'm not saying I love the threshold. I would much rather they just went to a user centric model. But having some type of threshold isn't unreasonable and allocates more money to artists that actually rely on it.
Spotify will prove to care about equality and democracy when it will be like social media: you upload a song, and it can go viral entirely on its own, with no promotion. Until then, we should not buy the narrative "Spotify cares about artists". Spotify is a just a tool in the hand of labels, which press hard to introduce thresholds and to make independent artists' life difficult. It will make no significant difference whatsoever to the top 250K artist the fact that some artists will be denied royalties. So you can attack their narrative with the same argument they use to steal from the poorer. I think the real reason behind this move is mainly to prepare Spotify to the AI age, in which everyone and his brother will upload music on Spotify. But again this is an unfair solution, because not only AI will be stopped, also real people.
You said you'd put "a link to the report below" - but you didn't
Woops! Just added it to the pinned comment. Here it is as well: loudandclear.byspotify.com/
@@AndrewSouthworth Thank You
Yes and of those 50% who actually got 100 streams 10% of them made all of the money in the music industry and the other 90% didn't.
This is just historically how art disturbutes itself, photography is like this, film making, illustration, all art forms have a pareto distribution attached to them dictating productivity and public consumption.
It sucks but it seems to be a natural law.
This is the moment when neo starts to vomit 🤮🤮🤮
Is really silly to be an artist in 21 century
A true artist doesn't choose to be an artist....an artists life is not easy and they usually don't find success in their lifetime lol
I just don't get why Spotify just don't kick stale artists and music off each year. If you don't get 1000 streams a year, they remove you and your music. Simple.
well, at the very least because an artist who has just started might have
I think something like this makes sense. 1,000 streams per year is too harsh though. Maybe like if an artist has less than 100 monthly listeners, and the song has less than 1,000 lifetime streams, has been out for at least 2 years and hasn't gotten 100 streams in the past year it gets removed. Just to avoid new artists getting screwed, and legitimate artists with a history of success being removed just because they retired or something.
I think they need to have a system to remove the swarm of fluff that never gets listened to. But at the same time have as large of a catalog as possible that documents humanity's art over generations, even if its small.
That's doesn't make sense. It gets time to build fan base and to pop off so deleting someone's profile while he makes his first steps on nonsense , we all start somewhere
Spotify will sink soon..RIP Spotify....
Absolutely not
@@CBLOVE2856 kyne west started D2C ... wait for 8 months..
I never hit 5 streams, to be honest🥲
aww baby
Damn did you even listen to it?
@@MisunderstoodArrogance😂😂😂😂😂