The Lean Startup | Eric Ries | Talks at Google
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- Опубликовано: 6 апр 2011
- Google hosts Eric Ries author of, "The Lean Startup"
The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk. This book shows you how.
Eric is the author of the popular blog Startup Lessons Learned and the creator of the Lean Startup methodology. He co-founded and served as CTO of IMVU, his third startup, which has today has over 40 million users and 2009 revenue over $22 million. An entrepreneur in residence at Harvard Business School and a frequent speaker at business events, he advises startups on business and product strategy using the Lean Startup approach.
theleanstartup.com/
Order the book here:
lean.st/orders/new 
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This talk is over 10 years old. And it's still relevant today as it was back in 2011. This is one of my all favourite talks of all time
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7:53, exactly As Drucker said 'The worst thing in the world is to do very well what need not be done at all." Find your customers pains and gains, then sell them exactly what they need.
This guy is really brilliant...The book is unbelievable.
I'd say that too.
This methodology of knowing when to stop pursuing something and changing direction (pivoting) applies to so much more than management or startups alone!
Whether it's a personal career path, a plan for a vacation, someone trying to hold on to a toxic relationship. Just taking a moment to realize that it is no longer beneficial to continue working on it (whatever it is you're doing) is useful in almost any situation.
Sure, we're told to follow our heart and dreams by pretty much every self-help book out there. But giving up on a dream every once in a while shouldn't be looked down upon as a disaster. The shattering of one dream can show you the way to a new one. This way a lesson can be drawn from almost anything you do, anything we do, anything a company does or anything our collective society does.
All we need to do is take this opportunity to learn, reflect on our actions and take time for this. Oftentimes it isn't even necessary to give up entirely, a small adjustment in another direction is all that's needed. So long as we later take a look to see whether this other direction was a right one and continue this loop of constant improvement.
Beautiful talk, inspired me to think broader than only on the scale of startups.
.
Kk
Lean Startups is the great business development innovation I was wanting. I was so bored by the old models. Thank you.
0:00 Introduction
5:59 Entrepreneurs are Everywhere
15:37 Entrepreneurship is Management / Validated Learning
32:50 Build-Measure-Learn
35:53 Innovation Accounting
44:57 Questions
Love people like you
Based upon the claps at the end the audience was half asleep.
Great talk. Lots to think about.
Thank you.
So relevant - will always be relevant. Great actually seeing this after reading the lean startup! Every agileist should watch this!
Fantastic talk. Might be 4 yrs old, but still completely relevant.
Fantastic comment. Might be 2 yrs old, but still completely relevant.
Fantastic reply. Might be 1 mth old, but still completely relevant.
Pritam Misra Might be 3 yrs old, but still completely relevant.
@@newworld3844 might be 5 yrs old, but still completely relevant.
Might be 6 years old but still completely relevant
Eric; good on you. Your "learning" insight about customers in the talk between 30 and 33 minutes was GOLD! Thank you for sharing this [for free] in this video.
It's interesting to see how much of this is now common wisdom in the startup world. A bit like tasks and bonuses.
We are firm fans of The Lean Strat Up so this talk was quite a find. The book is governing how we function as a lean startup. Thank you Eric for the book to to Authors@Google for uploading this. Much appreciated.
Such a great talk! While it's dated, the key messages still apply today!
Fantastic talk. The build, measure, feedback, pivot model is prob the most powerful methodology anyone could have.
Humble, inspiring and intelligent. Really fantastic talk.
This is one of the best talks I have ever experienced. Well done Eric.
Bro , it was insane .....even the QnA was bomb
This guy was ahead of his time, it sounds like the audience was in disbelief of his points. Now it's the standard for product innovation
can us tell some more books on this topic
Brilliant. Thank you So much for your book that really changed my paradigm. 1# book of all time in terms of startups
Dear Eric Ries, thank you for all the needed information.Great video !
Hey Eric, I've really appreciated and took to heart your speech, I'm a small company owner and would like to see how I could develop more and expand on my business ventures.
this guy should have been given more credit for his jokes hahaha I'm actually dying with laughter
Which made you laugh?
The audience noise was reduced for playback. The audience was definitely interacting.
I am too. The appropriate use of sarcasm and acid wit in the workplace is a dying art. Susan Scott has also gotten it down to a science.
This comment aged well. Has the person aged well too 😌
Are you actually dead now?
31:30 the A-ha moment...prototype, validate, learn (design process)...then build measure learn (lean)
I heard about lean startup, strategy, management, etc. in many meetings and discussions but never got a chance to know more about it. Recently I read book the lean startup and found many organisations spend money, time, energy in building final products that either customers do not want or they don't like. Also, with traditional way of product development customers are involved at very late phase of the project. results, product cannot be change or revert back because company spends months/years in building product. With lean startup, organisations, new teams, new entrepreneur, product development team can build minimum viable product without knowing full requirements or knowing all possible assumptions.
Guys a very good speaker. Very clear, concise, engaging
I love this question at 56:11 "Why is it not okay for Google to fail. Why not take risks, fall on your face and admit it quickly and move on".
I don't think Eric said anything about "It's not okay for Google to fail".
totally loved it!! A totally new paradigm for me!! what a great day!!
Unreal talk. Brutal crowd.
experimentation is an important part of the lean startup idea. The lean startup process can be used for companies that are already established and startups alike. Clearly, Google implements the lean startups. This allows for flexibility in creation and increased innovation. While the entrepreneurial spirit may still be present, there is increased focus on solution rather profit that leads to fiscal stability later on. This anti-intuitive attitude to business makes sense practically and garners support from the customers first rather than focusing on sales. However, another important aspect is not just taking the failure but learning how to pivot when the solution does not work as planned. In some cases this pivot can lead to a product that is even greater than what was originally pursued. This was a very interesting video on a compelling topic. This book must be even more interesting.
Great video thank you for sharing Google!!!
Thank you very much for interesting and effective training
Love Eric's humorous jabs at Google
Guys, guys, guys, men. If people who address entrepreneurship and anything else could take into account that women are their target too, it would be wonderful. Words have power.
Huge thanks to him. Learned so much from this book and even inspired me to make chapter by chapter summaries in my channel
you make a great practical sense to me.
Uma grande quebra de paradigmas, muito bom, estimula a pensar fora da caixa.
#StartUps
The Dominant question of our time is not can it be built but should we Build it, and the issue is, Can we build a sustainable business around a particular product.
- Eric Ries
Watching for the first time in 2020! Anyone with the same situation?
This was a great talk.I am in the alpha test phase of my new start up foeCuz.
I loved every second of it!!!!
31:30 is really good
I am sitting on the edge while listening, really interesting. you save us a lot of wasted work :D
Great! Thank you for sharing.
It's a very interesting lecture, it helps my business a alot.
Wow, can someone appreciate what an excellent public speaker this guy is! Geesh.
LOl he just knows his stuff
Interesting to apply this to the very small start up offering physical services.
it's a very exciting lecture.
here in 2021 (almost 2022) and seeing the empty crowd at Google for Eric Ries, whose Lean Startup book is one of the most important books in entrepreneurship and product management
This idea is amazing.
brilliant and pragmatic!
The cover of his book looks like the language the aliens use in Arrival. js
Oh god lol 😆
I like the way he addressed the crowd and house rules. 😆👍
It's from 2011 before he became super star of entrepreneurship
A-MA-ZING 🎉🎉🎉🔥🔥🔥✨👑
what was the google product was he talking about, nearly the end?
This guy is brilliant.
still... timeless.
Hes got a real good point. Google should test and pivot its products outside of the brand then when it is real good, launch and enjoy success of having the Google brand against it.
:) Defo. For any company doing innovative and expensive development. Imagine spending 2 yrs on building something and launching to flat air? Can't believe the manager in the audience thought Google should be ok with public failure. The words 'arrogance of monopoly' springs to mind there.
Is he talking about Google/wave buzz? Anyone know what product of Google's he is referring to around 52-53 minutes?
33:15 the only one thing to take away from this video...
You're welcome!
great speech!
What's really fascinating is the fact behind Tech City Startups based in Shoreditch / Old Street ( London) that only fraction of them properly attempting to LEAN thinking. Concierge MVP is very rare in reality but what's trendy is the GROWTH HACKING as it would be somehow solution....
Great video!!
Love it!
@CtheChange... I'm looking for more of a written/diagramed presentation of the Lean framework. Would love to see your mind map, but can't seem to find it. Any help? Also, anyone else who'd like to point to something more graphic an distilled, I'd be grateful. Thanks!
Interesting presentation...
who is here in 2019?
ya shut up tripolaski
me
yep
2020 :)
I came from future.
who's here watching this for assignment purpose and learned something good?
ilike majic.. an beer. Thanks Guys.. this all helps.. an we appreciate this
Great talk. Perhaps unfair but I'd say this sounds more palatable than "Fail fast"
Excellent!
Eric Ries is awsome :D
Summary of talk is: focus of solving peoples problem
Thankyou!
The audience was not very receptive to his jokes...
+enjoisk8a911 he's not very funny.
I thought this guy was hilarious
they were probably too busy posting on twitter lol
Very often the recordings of talks doesn't pick up audience sounds. The recordings always makes it sound like the presenter is totally bombing.
Probs because he’s not funny...
at 38:04 did Eric Ries start speaking hypothetically about the Google Wave debacle?
that was awesome
Good advice for the big G...
Do you have any idea on what product he talks about that google pulled out?
Could it be the Google+? LOL. That's the only product that I know that got pulled out
Google Wave
this video makes me wanna order a mcmenu in burguer king
Take a look at Paul Graham essay called "How to Get Startup Ideas".
good as hell!
Never thought about "Ghost Busters" as an entrepreneur's story.
I want That PPT plz......
can anyone tell me is there a book out there in the world that helps people come up with ideas???
Boasts about lean startup and Eric Ries were not exaggerated. It could not be more logical.
mvp
it is good talk, no astrology ...and he is nice to listen 2.
If u want the 2 main takeaway go to: min 33 minimum (a) time to make one "loop" ...and then listen till 36 through the (b) innovation accounting in 45. (Pivot or persevere)
I like that guy good job
"But I'm getting great gas mileage" lmao
Even today, companies prefer to have a big launch of a product or feature with no idea if anyone wants what they made. They leave the customer out of the early parts of the product development process at their own peril.
There's a full transcript of this talk at www.canadianvalueinvestors.com/home/eric-ries-the-lean-startup-talks-at-google-full-transcript
Anyone watching during corona 2020?
2021
2022
2024
1776
During the war of 2022
What a guy.
This talk is for those who have idea, skill, team and money.
@The Loner Millionaire in business you can copy idea.
@The Loner Millionaire yes, thank you. R u really a millionaire?????
"its not what kind of noodles you eat, but the context of how you operate"
2023 gang 🎉
some are very interesting concepts..in theory it sound very interesting but in real business it’s isn’t straightforward to implement it.
15:00
Here because of Ícaro de Carvalho :)