Fastest Yes, but "best" or "most useful" definitely not. nVidia's lead in both gaming and AI isn't characterized by having the best silicon anymore. It's the whole ecosystem, from CUDA (proprietary, and still by far the most common "language") to their highly integrated pipeline of tools
Bit of a shortsighted comment lol. The 3D V-Cache technology is already a better technology with more applications than Ray Tracing. Admittedly, AMD needs to catch up to Nvidia’s Reflex software. Nvidia did see the AI potential & has all but abandoned their consumer market to capitalise on this which is fine, but there’s really nothing dramatically impressive coming from them from a consumer point of view.
As a AMD share holder I am so happy to have Lisa as the CEO. Other companies needs to look at NVIDIA and AMD and see why it's important to have a CEO that is an SME in their field and understands the business with a product focused approach.
@@avgeeks5638AMD has managed to beat Intel in the consumer CPU market with Zen architectures with her. before that, people only bought AMD CPUs for budget build. now, it's Intel that is budget-mid range CPU.
@@avgeeks5638 looking at short term stock prices is not a metric of a companies performance. I'm up over 100% on amd YoY. CEO that focus on keeping investors like you happy with short term profits loose out in the long run.
Love the last quote. “Have confidence and take a chance. Don’t worry about failure. Sit in meeting rooms, say what’s on your mind, and volunteer. Run toward problems. Work hard every day on something that is really important. Look for the hardest problem to solve and volunteer to help. Learn a lot in the process, distinguish yourself, and face mistakes without fear. Get up the next day, keep going, and learn through the process.”
if i spoke what i has in my mind in meeting rooms i'd be fired. infact, i was fired for it once already. this advice is only for people in high / established positions, such as CEOs
The most successful people can give very optimistic advice based on their own exceptional success, rather than the common failure of regular people. It is also the case that the advice given is not due to regular people not knowing, but regular people not having the accessibility to even do such things, unlike the most successful people where accessibility already gives them opportunity.
I will never get over Brundle asking Lisa, on the F1 track, if she “spoke English”. What an incredible gaff… Proud to be building my new rig with AMD at its heart!
The stable and competent leadership at AMD for the last 10 years is nothing short of astounding! In her time as CEO of AMD, Intel has gone through three CEOs and they are working on their fourth. Nvidia also has some amazingly talented and stable leadership. Nvidia and AMD are definitely in my top 5 favorite companies in large part due to their amazing leadership.
We have to thank Lisa & SONY for saving AMD. At a time when the company's CPU division was dying, Lisa arrived from IBM and brought the GPU business (which had been using PowerPC) over to AMD which was the lifeline and profit center the company so desperately needed to stay alive! Thank you SONY !!
A notable thing she said is "I was very lucky in my career, people paid attention and gave me opportunities. I believe that's part of my job as well" 22:40 Because getting to be a CEO depends on a lot of lucky events out of your control. There is a lot of people with the skills to be successful an make a company successful but most of them will never have the luck of getting to be a CEO. Dr. Lisa Su had that luck and has the skills to do the job, but also the insight to accept there is luck involved and in her current job she has the responsibility to notice and give opportunities to those with the skills to make the company better and better like she is currently doing.
I remember my First Duron 800 and my first Athlon 1333. Everyone laughed at me for staying with AMD. Today, i´am just proud of AMD of what they have become. And everyone i know that laughed, now uses AMD. Now, i have a lifetime supply of "told you so". Thank you AMD.
People are naturally tribal. Sometimes this pays off, if there's some compatibility advantage which makes it difficult to "switch teams." Other times, it's just sentimentality. What surprises me more is that you're proud of yourself for using the same company's substandard products in the past, only to have bought different products from the same company recently which are best in class. In the past, the justification could have been price, but today, AMD CPUs are priced higher than Intel CPUs.
What a weird comment, if not straight fanboyism. There was genuinely a time where AMD was just a worse option all around and that reflected in their business. Lisa herself in this very video even refers to that time as being "not so great" for the company. They made their comeback with Ryzen and it was well deserved, but shrugging off the Bulldozer era as if it was anything but a monumental failure is just delusion. Everyone you knew laughed because they knew AMD fell short when Intel had them far in the rear-view mirror for nearly a decade. Don't get me wrong, I love my Ryzen CPUs and I loved the Athlon 64, but let's be real here.
@@joshman196 Well from my experience I started with a 386 from intel and then I upgraded to a Cyrex 6x86 and a 3dFX Voodoo 2 Banshee. I later got a Athlon XP 3200 and ATI 9700 Pro. I had an Intel Dual Core e8600 and GeForce 9800 GTX. Next was the AMD 1090t and Radeon 7950. I am on a Ryzen 2600 and Rx 5600 xt. In 2011 Intel had a 22nm 3d finfet transistor that allowed for a 40% lead in single core performance over AMD who was stuck with 28nm planar mosfets. AMD released multi-core FX processors that were lower in single core performance than the 1090t which made it look like AMD was going backwards. To make matters worse Microsoft Direct X 9 and 11 only utilized 2 cores. Luckily Samsung let everyone use their 2016 14 nm finfet fabrication process but in 2014 AMD's stock was $1.50 and evaluated at 2 billion which was less than Intel's research and development budget. I can't find video but when Lisa Su was hired as CEO she was yelling at us to buy the FX chips and she will invest 10 million into a graphics API (Mantel) that utilized all the CPU cores. Ashes of the singularity and Doom 2016 used Mantel/Vulcan allowing for a nice leap in performance. World of Warcraft required me to use Intel but I still played it on the 1090t. I did have a i7 4700h and Nvida Geforce 965 and a lightweight a10-5745m. I didn't play Borderlands 2 until later but the unreal 3 engine seemed to utilize 3-4 cores because I gave my Athlon away and my friend was complaining about slowdowns in boss fights so I got a 3 core AMD processor for $15 and unlocked a 4th core in the bios and he was sooooooooo happy! That computer was thrown in the trash -still working- because another friend could not believe he was playing on such old hardware and gave him an i3 and geforce 750. I don't play fortnight so much but I gave my friend's son a a10-6700 with a radeon 6670 which was worth $150 in 2013 and they still use it. Anyway, Intel is in the same conundrum AMD was in because they can't fabricate below 7nm when TSMC is at 3nm. And this is why we have to spend 100,000,000,000 tax payer dollars to build a fabrication factory in Arizona. Intel fanboys are waaaaaaay crazier than AMD fanboys. I consider myself an AMD fanboy and the first chair cellist at the community orchestra yelled at me how I would never be able to afford the 30,000 dollar 18 core processor he was working on and that all AMD is junk. I can't argue with his logic! I couldn't believe how devoted he is to Intel. The Cyrex chip at the beginning of my comment was made by a single guy who wanted to prove he could beat Intel with a CPU that used less cache and offloaded the parallel graphical trigonometry to a 3d accelerator; and he did! My point is that fanboy-ism is what makes people passionate and motivated!
A competitor wants more market share? What a NEWS story! 😴This is nothing more than a 24 minute advertisement for AMD. You want to know the REAL news story? For about 20 years, AMD was trash and wasn't compatible with anything, which is why they almost went defunct. Now, finally, they're getting their act together; especially with the threats of nividia monopolizing the entire GPU industry.
Emily knows what will be discussed and what will be questioned. She made this video not just for entertainment but also for knowledge. I like Lisa Su's delivery, and I like the questions Emily asked.
@ In what World it surpasses or ever had surpassed Intel? Intel hit back with better priced GPUs better preforming CPUs and better AI solutions than AMD. AMD only surpassed in politics saying they are based in Taiwan,(China).
Lisa Su seems like a really cool down to earth woman. I liked that she likes to come down and encourage her engineers and gets involved even when they might have some technical issues to give them some moral support. Thats what a true leader is
Her leadership style is opposite of Elon. I hope AMD gives NVIDIA a run for its money. As a Taiwanese, i love that her and Jensen are so successful. They challenge the idea that CEO are fly by night and just focused on the next quarter.
@@Crazzzycarrot-qo5wr What do you think about her claims about the chip being the fastest? Marketing BS? When you hear your grandma say something, you tend to want to believe it.
Lisa Su is truly a visionary in the tech industry! Her leadership at AMD has not only turned the company around but also set new benchmarks in innovation. It's refreshing to see a CEO with such deep technical knowledge driving the company forward. Keep pushing the boundaries, Lisa! 🌟
@@zenlei8258 Of course but architectural designs are still down the the company. AMD had the legendary Jim Keller lay out the roadmap for Ryzen and AMD kept improving on that with the x3d L3 cache stacking being the biggest innovation in recent years that has offered massive gains for gaming performance. Look at intels latest generation of processors. They use TSMC as well and are still miles behind AMD in many areas. Power consumption and gaming performance is way worse. Likewise Nvidia in the GPU space are leading innovation in architectural design despite the competition also using TSMC.
@@zenlei8258it’s a whole circulated system, without new architecture of CPUs or GPUs, TSMC couldn’t advance their machines and finding motivation to innovate a new manufacturing method. You cannot just say that without TSMC, AMD and NVIDIA cannot advance. They are the ones who motivate TSMC. This is also why Intel is lacking behind, they were being too cozy with their place in the semiconductor race, and they haven’t innovate their manufacturing method for years.
@@voxgaming2064 Nvidia, AMD, Intel etc. can design all high performance chips they want which in theory will do this and do that. If TSMC and their supply chain partners cannot solve the complex fab problems of reaching the 3nm/2nm/1nm, production with high yield, what is the use of all the theoritical design ? In theory you need to design like this to achieve such kind of results. But can you produce/fab it ?
She goes for the hardest problem, and faces it head on. Loving it I think what sets her apart from Intel Gelsinger is that when she saw AMD failing, she didn't gamble to become number 1, she restructured the company, chased the highest return on investment, which was chasing broad adoption and the middle class and cheap market to create a large userbase, and that translates into being supported by software developers, because they see the worth in developing with AMD in mind. It set the incentives correctly, leveraging economies of scale, and getting a big cushion of cash to continue growing the operations, the complexity
it's easy if you have money. I doubt she drives it a lot. I don't think the board members would love to hear she's spending 2 hours in traffic every day...
Really Enjoyed this Video! You made Lisa Su come Alive! First Time actually hearing her Speak! All the AMD Product Release Demos show her with No Sound!
I remember when AMD was $2, thought it was going to get delisted and Intel was going to completely crush AMD. Oh, how completely wrong I was and missed out on AMD's rise!
@@zenlei8258 Oh, I'm doing it right now, too. :) I literally have them up on my trading screens above this one. AMD has almost always been a brilliantly active stock. Up.. down... no matter, if you can predict it accurately. Movement is all that is required.
I bought 3,000 shares at $3 !! We built a PC with an Rx480 and it was a fantastic video card ("VR for the masses!" was the slogan!) So I bought 3,000 shares. When it hit $11 I sold it all, because how could it possibly go higher?!?!? LOL ...
Years ago when Lisa Su first became the CEO, I wonder how many people were thinking this is the final struggle before AMD sinks. Now years later, AMD is leading both in enterprise and consumer CPU markets (probably others too). It speaks volumes that when the higher ups are engineers or experts of subject matters, you can really turn the ship around.
Lisa has a passion for whats she does and it shines bright! She didn't sit in an office this entire interview she is excited to show what her teams are working on. Cheers Lisa and thank you Emily!
This is one of the most fascinating technology interviews I've ever watched. Kudos to Lisa Su. She's a true titan of the high tech industry. What she's achieved at AMD is absolutely incredible. I became a fan of Jensen Huang a few months ago through watching some of his presentations on RUclips. I've now become a fan of Lisa Su too. It's most ironic that they're quite closely related and yet are running companies in quite intense competition with each other. Thank you Emily Chang for a most engaging and interesting interview!
there is something more than just AMD CEO Lisa Su behind AMD success is the work of tiny group and researchers who silently made several critical breakthroughs previous years please make videoblog about them !
She’s got it all, she’s hyper intelligent and fairly charismatic. She’s the perfect fit for AMD. Usually when you get these genius engineers they’re kind of socially awkward but she’s very charismatic. Her and Jensen are kind of crazy in that regards both experts of their fields and still the Charisma and extroverted nature required for a head of a company.
Lisa Su is an inspiring person, as she became first an engineer then progressively advanced due to skills & management acumen through the ranks to become a CEO, in a male-dominated field. I am happy to acquire AMD shares, and her recent moves to acquire companies in the data sector (strong driver for AI technology development) has reinforced my confidence. On a slightly different note, Lisa's personal story about the mentorship she received early on in her career is interesting, since many big US engineering companies (Boeing, GE, Ford, GM, etc.) have experienced serious problems due to a switch to short-term focus, top-down hierarchy, etc. all of which stifle communication & innovation from their staff.
I'm going to be majoring in EE and the point she made of learning something new every time you talk to someone is so true. Even in the small amount of times I've gotten to talk to people that are doing engineering or comp sci, let alone the same engineering as me, its always so fun getting to hear about different types of sensors, programming methods or WHATEVER that they use at work or have learned for projects and getting to hear them explain the problems they've faced and solved too!
I've been building, upgrading and repairing PC's for over 20 + years. For myself, family, friends and customers. During that time, I've used a number of intel and AMD cpu's, Matrox, Nvidia, Radeon GPU's In that time. Currently running full AMD CPU/GPU set up in my house hold. Zen reminds me of how AMD did in the the K7 and K8 days
Thank you, I really enjoyed Lisa's insight. I would love to ask her about her thoughts on China's threat to Taiwan and if AMD have any plans in place should the worst happen.
I have seen the era of this company when majority of public always have some immense criticism to tell, sometimes for companies who face this criticism led to too many CEO changes, but Lisa is one of those persons who treat the company like her family this treatment between company & ceo is the reason that Ryzen was borned 👍 This is the real example of bounce back
AMD stock is same price as it was 3+ years ago. The company is notorious for treating employees badly. I think their current CEO is the best they've had in 2 decades but its still not a shake up of the leadership that has been stack ranking and laying off employees annually. They'll never succeed long term with their crab bucket mentality.
Thank you so much for this in depth article on Dr Su and AMD. I really enjoyed it, and I love what she said at the end - Run towards the problem, and be part of the solution.
@@TheLucidDreamer12 And that original plan for AMD was to acquire Nvidia but Jensen wanted to be the CEO of AMD which derailed the talks and AMD instead acquired ATi for graphics. Imagine a scenario where Jensen was AMD's CEO having access to x86 license while also having control over Nvidia under a single entity.
I remember watching a formula 1 race a while ago and she was standing next to Ferrari because AMD was a sponsor of Ferrari at the time. You gotta admire execs that go out to the field
Great interview. I love listening to Lisa Su and her distant cousin Jensen Huang convey their thoughts. Both are highly charismatic and exude a profound amount of energy.
We built PCs in 2016, 2017. In 2016, it was the i5-6600, 4 cores only (no extra threads). Then in 2017 AMD released the Ryzen 1st-generation with EIGHT cores and SIXTEEN threads (each extra thread is 30% more CPU power). Each core was 85% as fast as an Intel processor. So AMD was giving people NINE Intel cores for $350, whereas Intel was giving you FOUR. You should have switched to AMD a lot sooner! They have been making fantastic stuff since 2017 !!
AI stocks will dominate 2025. Why I prefer NVIDIA is that they are better placed to maintain long term growth potential, and provide a platform for other AI companies. I know someone who has made more than 200% from NVIDIA. I'll also take any other recommendations you make.
I spoke with an investment advisor and made changes to my portfolio by diversifying with solid ETFs, S&P 500, and growth stocks. As a result, my portfolio has grown from $200k to over $800k in just a few years.
How can one find a verifiable financial planner? I would not mind looking up the professional that helped you. I will be retiring in two years and I might need some management on my much larger portfolio. Don't want to take any chances.
I just googled her name and I'm really impressed with her credentials; I reached out to her since I need all the assistance I can get. I just scheduled a call.
This episode has it all - chips, China and fast cars. Not only do we go inside AMD’s chip labs in Austin with Lisa Su, we also meet up with Lewis Hamilton and Toto Wolff at the nearby Grand Prix. The high-stakes game of chip-making is not unlike an F1 race that never stops. Enjoy the ride!
What I like about this is that it has become clear that technical people more specifically engineers in leaders as company will boost explode companies revenues. Examples are NVidia, AMD and Tesla/SpaceX. As an engineer myself I always tell that engineering is for 90% being a professional problem solver. If that mindset can translated also the "business" side of things then it makes perfect sense why Engineers as leaders can be so succesful.
Thru out my lifetime iv seen all the leaps and bounds Technology has made since the 90s up to now and WOW.... I wouldve NEVER BELIEVED computers would be on the verge of going Quantum as well as the beginnings of A.I
That’s why you need a technical & passionate person in leadership.
Well done Lisa & AMD
Loving my 5700X3D :)
Unfortunately that didn't work out well for Intel with Pat Gelsinger
@@tipturkey1283 Lisa is in a different class
but she isn't doing well so far .. AMD stock has lost almost 1/2 it's value since March.
no she's passionate about tech innovation but yeah she is passionate about leadership
08:30 “When it launches, it will be the fastest gaming chip in the world”
She said, she delivered.
Does this refer to the ryzen 7 7800x3d?
@@AmethystCAE 9800x3D in this case, most likely
@@pedroreis6384Ist it really that great
Fastest Yes, but "best" or "most useful" definitely not. nVidia's lead in both gaming and AI isn't characterized by having the best silicon anymore. It's the whole ecosystem, from CUDA (proprietary, and still by far the most common "language") to their highly integrated pipeline of tools
Bit of a shortsighted comment lol.
The 3D V-Cache technology is already a better technology with more applications than Ray Tracing. Admittedly, AMD needs to catch up to Nvidia’s Reflex software.
Nvidia did see the AI potential & has all but abandoned their consumer market to capitalise on this which is fine, but there’s really nothing dramatically impressive coming from them from a consumer point of view.
When your CEO is a engineering badass, your company succeeds. BOEING should learn.
That’s so true. Look at Jensen Huang when he talks about AI.
😂
Boeing is run by non engineers.
Having bean conters in charge destroyed Intel also.
@@christopherjames9843 🤣
As a AMD share holder I am so happy to have Lisa as the CEO.
Other companies needs to look at NVIDIA and AMD and see why it's important to have a CEO that is an SME in their field and understands the business with a product focused approach.
maybe not so happy now as its stock price dropped daily and closed at $126 yday but pretty sure it will rebound soon
Lol stock has taken the biggest beating, need a male ceo, it's just the way it is.
@@avgeeks5638 just look what male ceo did with intel lol
@@avgeeks5638AMD has managed to beat Intel in the consumer CPU market with Zen architectures with her. before that, people only bought AMD CPUs for budget build. now, it's Intel that is budget-mid range CPU.
@@avgeeks5638 looking at short term stock prices is not a metric of a companies performance. I'm up over 100% on amd YoY. CEO that focus on keeping investors like you happy with short term profits loose out in the long run.
Love the last quote. “Have confidence and take a chance. Don’t worry about failure. Sit in meeting rooms, say what’s on your mind, and volunteer. Run toward problems. Work hard every day on something that is really important. Look for the hardest problem to solve and volunteer to help. Learn a lot in the process, distinguish yourself, and face mistakes without fear. Get up the next day, keep going, and learn through the process.”
thats great
“Success is the ability to go from failure to failure without losing your enthusiasm” ― Winston Churchill
if i spoke what i has in my mind in meeting rooms i'd be fired. infact, i was fired for it once already. this advice is only for people in high / established positions, such as CEOs
The most successful people can give very optimistic advice based on their own exceptional success, rather than the common failure of regular people. It is also the case that the advice given is not due to regular people not knowing, but regular people not having the accessibility to even do such things, unlike the most successful people where accessibility already gives them opportunity.
@@sturmgewehr449it depends on how you deliver it.
I will never get over Brundle asking Lisa, on the F1 track, if she “spoke English”. What an incredible gaff…
Proud to be building my new rig with AMD at its heart!
The stable and competent leadership at AMD for the last 10 years is nothing short of astounding! In her time as CEO of AMD, Intel has gone through three CEOs and they are working on their fourth. Nvidia also has some amazingly talented and stable leadership. Nvidia and AMD are definitely in my top 5 favorite companies in large part due to their amazing leadership.
She is just amazing.
Most people rather see AMD winning than intel.
Stable leadership runs in the family it seems
We have to thank Lisa & SONY for saving AMD. At a time when the company's CPU division was dying, Lisa arrived from IBM and brought the GPU business (which had been using PowerPC) over to AMD which was the lifeline and profit center the company so desperately needed to stay alive! Thank you SONY !!
😢
@@antman7673 without a doubt. Sick of intel
A notable thing she said is "I was very lucky in my career, people paid attention and gave me opportunities. I believe that's part of my job as well" 22:40
Because getting to be a CEO depends on a lot of lucky events out of your control. There is a lot of people with the skills to be successful an make a company successful but most of them will never have the luck of getting to be a CEO. Dr. Lisa Su had that luck and has the skills to do the job, but also the insight to accept there is luck involved and in her current job she has the responsibility to notice and give opportunities to those with the skills to make the company better and better like she is currently doing.
Both Nvidia and AMD are led by two of the most competitive CEOs in the semiconductor industry. The competition is fierce.
It runs in the family
not to mention the 2 of them are both Taiwanese, which is incredible lol
@@zabi1185 Uncle Huang and Niece Su
@@coreychen7598 哈哈，真的^^
@zabi1185 not to mention they are family related
I remember my First Duron 800 and my first Athlon 1333.
Everyone laughed at me for staying with AMD.
Today, i´am just proud of AMD of what they have become.
And everyone i know that laughed, now uses AMD.
Now, i have a lifetime supply of "told you so".
Thank you AMD.
so you re saying you are an AMD fanboy... as you should use what it suits your needs.. regardless of being amd, nvidia, intel ...that would be logical
People are naturally tribal. Sometimes this pays off, if there's some compatibility advantage which makes it difficult to "switch teams." Other times, it's just sentimentality.
What surprises me more is that you're proud of yourself for using the same company's substandard products in the past, only to have bought different products from the same company recently which are best in class. In the past, the justification could have been price, but today, AMD CPUs are priced higher than Intel CPUs.
What a weird comment, if not straight fanboyism. There was genuinely a time where AMD was just a worse option all around and that reflected in their business. Lisa herself in this very video even refers to that time as being "not so great" for the company. They made their comeback with Ryzen and it was well deserved, but shrugging off the Bulldozer era as if it was anything but a monumental failure is just delusion. Everyone you knew laughed because they knew AMD fell short when Intel had them far in the rear-view mirror for nearly a decade. Don't get me wrong, I love my Ryzen CPUs and I loved the Athlon 64, but let's be real here.
@@joshman196 Well from my experience I started with a 386 from intel and then I upgraded to a Cyrex 6x86 and a 3dFX Voodoo 2 Banshee. I later got a Athlon XP 3200 and ATI 9700 Pro. I had an Intel Dual Core e8600 and GeForce 9800 GTX. Next was the AMD 1090t and Radeon 7950. I am on a Ryzen 2600 and Rx 5600 xt.
In 2011 Intel had a 22nm 3d finfet transistor that allowed for a 40% lead in single core performance over AMD who was stuck with 28nm planar mosfets. AMD released multi-core FX processors that were lower in single core performance than the 1090t which made it look like AMD was going backwards. To make matters worse Microsoft Direct X 9 and 11 only utilized 2 cores.
Luckily Samsung let everyone use their 2016 14 nm finfet fabrication process but in 2014 AMD's stock was $1.50 and evaluated at 2 billion which was less than Intel's research and development budget. I can't find video but when Lisa Su was hired as CEO she was yelling at us to buy the FX chips and she will invest 10 million into a graphics API (Mantel) that utilized all the CPU cores. Ashes of the singularity and Doom 2016 used Mantel/Vulcan allowing for a nice leap in performance. World of Warcraft required me to use Intel but I still played it on the 1090t. I did have a i7 4700h and Nvida Geforce 965 and a lightweight a10-5745m.
I didn't play Borderlands 2 until later but the unreal 3 engine seemed to utilize 3-4 cores because I gave my Athlon away and my friend was complaining about slowdowns in boss fights so I got a 3 core AMD processor for $15 and unlocked a 4th core in the bios and he was sooooooooo happy! That computer was thrown in the trash -still working- because another friend could not believe he was playing on such old hardware and gave him an i3 and geforce 750. I don't play fortnight so much but I gave my friend's son a a10-6700 with a radeon 6670 which was worth $150 in 2013 and they still use it.
Anyway, Intel is in the same conundrum AMD was in because they can't fabricate below 7nm when TSMC is at 3nm. And this is why we have to spend 100,000,000,000 tax payer dollars to build a fabrication factory in Arizona. Intel fanboys are waaaaaaay crazier than AMD fanboys. I consider myself an AMD fanboy and the first chair cellist at the community orchestra yelled at me how I would never be able to afford the 30,000 dollar 18 core processor he was working on and that all AMD is junk. I can't argue with his logic! I couldn't believe how devoted he is to Intel. The Cyrex chip at the beginning of my comment was made by a single guy who wanted to prove he could beat Intel with a CPU that used less cache and offloaded the parallel graphical trigonometry to a 3d accelerator; and he did! My point is that fanboy-ism is what makes people passionate and motivated!
Agreed
Please don't stop making this kind of documentary!! and also well done for AMD!!!
A competitor wants more market share? What a NEWS story! 😴This is nothing more than a 24 minute advertisement for AMD. You want to know the REAL news story? For about 20 years, AMD was trash and wasn't compatible with anything, which is why they almost went defunct. Now, finally, they're getting their act together; especially with the threats of nividia monopolizing the entire GPU industry.
Emily knows what will be discussed and what will be questioned.
She made this video not just for entertainment but also for knowledge.
I like Lisa Su's delivery, and I like the questions Emily asked.
"even when you're winning, the game changes"
those words are powerful
Something Intel never quite figured out.
she never won 😅
@@zakugodofwar1005 In what world is surpassing Intel not a win?
@ In what World it surpasses or ever had surpassed Intel? Intel hit back with better priced GPUs better preforming CPUs and better AI solutions than AMD. AMD only surpassed in politics saying they are based in Taiwan,(China).
@ I guess you could never afforded any products from intel.
Lisa Su seems like a really cool down to earth woman. I liked that she likes to come down and encourage her engineers and gets involved even when they might have some technical issues to give them some moral support. Thats what a true leader is
Lisa family reunions must be crazy
Funny you mention "family", Jen-Hsun Huang of nVidia is her mother's 1st cousin, making them cousin once removed.
@@JeffSyam We all know that
That’s why they said this comment lol
I can imagine something like Oprah with food
It's literally in the video 11:11
Her leadership style is opposite of Elon. I hope AMD gives NVIDIA a run for its money. As a Taiwanese, i love that her and Jensen are so successful. They challenge the idea that CEO are fly by night and just focused on the next quarter.
8:55 well...
@@Crazzzycarrot-qo5wr What do you think about her claims about the chip being the fastest? Marketing BS? When you hear your grandma say something, you tend to want to believe it.
@@michael2one just funny how theyre using nvidia cards. Thats all.
@@michael2one they were 100% correct. that chip is out by now and the reviews all proved its the new fastest
Lisa Su is truly a visionary in the tech industry! Her leadership at AMD has not only turned the company around but also set new benchmarks in innovation. It's refreshing to see a CEO with such deep technical knowledge driving the company forward. Keep pushing the boundaries, Lisa! 🌟
Actually without TSMC supplied advanced chips, AMD , Intel, Nvidia etc. cannot perform that fast.
@@zenlei8258 Of course but architectural designs are still down the the company. AMD had the legendary Jim Keller lay out the roadmap for Ryzen and AMD kept improving on that with the x3d L3 cache stacking being the biggest innovation in recent years that has offered massive gains for gaming performance. Look at intels latest generation of processors. They use TSMC as well and are still miles behind AMD in many areas. Power consumption and gaming performance is way worse. Likewise Nvidia in the GPU space are leading innovation in architectural design despite the competition also using TSMC.
@@zenlei8258it’s a whole circulated system, without new architecture of CPUs or GPUs, TSMC couldn’t advance their machines and finding motivation to innovate a new manufacturing method.
You cannot just say that without TSMC, AMD and NVIDIA cannot advance. They are the ones who motivate TSMC.
This is also why Intel is lacking behind, they were being too cozy with their place in the semiconductor race, and they haven’t innovate their manufacturing method for years.
@@voxgaming2064
Nvidia, AMD, Intel etc. can design all high performance chips they want which in theory will do this and do that.
If TSMC and their supply chain partners cannot solve the complex fab problems of reaching the 3nm/2nm/1nm, production with high yield, what is the use of all the theoritical design ?
In theory you need to design like this to achieve such kind of results. But can you produce/fab it ?
🎉
One of America's greatest CEOs. Truly passionate, professional, and much less egomaniacal compared to some of the other tech CEOs in this country..
Lisa is a true leader - a technology executive who knows the product details and speaks clearly.
She goes for the hardest problem, and faces it head on. Loving it
I think what sets her apart from Intel Gelsinger is that when she saw AMD failing, she didn't gamble to become number 1, she restructured the company, chased the highest return on investment, which was chasing broad adoption and the middle class and cheap market to create a large userbase, and that translates into being supported by software developers, because they see the worth in developing with AMD in mind. It set the incentives correctly, leveraging economies of scale, and getting a big cushion of cash to continue growing the operations, the complexity
Outstanding video. Only Bloomberg are capable of this.
Ok boomer.. lol
The fact that Lisa owns a GT3 Touring is just amazing. Makes her even cooler.
it is the 9800X3D of car.
it's easy if you have money. I doubt she drives it a lot. I don't think the board members would love to hear she's spending 2 hours in traffic every day...
If you have the money...
More like 5700X3D. 9800X3D would be Valkyrie. @@mastershredder2002
@@toddheartsound5451 So basically you know everything about her life, huh?
That woman is quite literally a hero.
Hero of F what? 🤦
At least you didn't use the term legend as she's still alive.
Lisa Siu is brilliant. 3 degrees from MIT? Well spoken. Leads by example. Lisa is the full package.
a great mother too
@@marvin19966 I didnt think she had any children
Really Enjoyed this Video! You made Lisa Su come Alive! First Time actually hearing her Speak! All the AMD Product Release Demos show her with No Sound!
Alot I have learned from AMD CEO Lisa Su in this video. She is amazing at connecting with people easily and pioneering them towards success!
Yes! She comes across as very well-grounded, down-to-earth, not ego-centric, deserving of all our respect !!
Lisa and Jenson have changed the world
and they are cousins!
I remember when AMD was $2, thought it was going to get delisted and Intel was going to completely crush AMD. Oh, how completely wrong I was and missed out on AMD's rise!
Meanwhile, we daytraders have made a killing on them since the 90's during all the ups and downs. tsktsk.
@@awjaaa How do you do that buying/selling AMD for the next 10 years ?
@@zenlei8258 Oh, I'm doing it right now, too. :) I literally have them up on my trading screens above this one. AMD has almost always been a brilliantly active stock. Up.. down... no matter, if you can predict it accurately. Movement is all that is required.
I bought 3,000 shares at $3 !! We built a PC with an Rx480 and it was a fantastic video card ("VR for the masses!" was the slogan!) So I bought 3,000 shares. When it hit $11 I sold it all, because how could it possibly go higher?!?!? LOL ...
@@systemBuilder Unless you had a crystal ball that could see the future, who knew? There is NO shame in taking profit.
I love bloomberg interviews
Years ago when Lisa Su first became the CEO, I wonder how many people were thinking this is the final struggle before AMD sinks. Now years later, AMD is leading both in enterprise and consumer CPU markets (probably others too). It speaks volumes that when the higher ups are engineers or experts of subject matters, you can really turn the ship around.
Thank you for this Quality content; the whole documentary and the dedication that goes into the video production is wild
Lisa has a passion for whats she does and it shines bright! She didn't sit in an office this entire interview she is excited to show what her teams are working on. Cheers Lisa and thank you Emily!
This lady is a person in her place, she saved AMD. I admire her.
This is one of the most fascinating technology interviews I've ever watched. Kudos to Lisa Su. She's a true titan of the high tech industry. What she's achieved at AMD is absolutely incredible. I became a fan of Jensen Huang a few months ago through watching some of his presentations on RUclips. I've now become a fan of Lisa Su too. It's most ironic that they're quite closely related and yet are running companies in quite intense competition with each other. Thank you Emily Chang for a most engaging and interesting interview!
Technically Jensen Huang is Lisa Su's uncle and Lisa should address him as Uncle Jensen.
after working this industry for 30 years this was just nice and a awesome vid.
Well, you beat Gelsinger!! Keep going Lisa!
Poor Pat , never got the chance to see his vision come through.
she beat BK, the last CEO of Intel. Lisa has a PhD from MIT. BK had a B.S. in chemistry from San Jose State Univ. 😂
Pat is ok i think the problem is intel board (just my opinion)
@@TechnoPandaPodcast Intel's last CEO is Bob Swan not Brian Krzanich
Intel is heading different direction, costly turnaround....
I don't think I wanna live in a world without AMD processors, Great job Miss SU! The world looks forward to the next big thing from you guys.
Excellent video. Dr. Lisa Su is amazing. She speaks very honestly. Emily Chang brilliant questions. Truly amazing video thanks.
she's humble but energetically
there is something more than just AMD CEO Lisa Su
behind AMD success is the work of tiny group and researchers who silently made several critical breakthroughs previous years
please make videoblog about them !
"Run towards problems" - such a brilliant CEO
Inspirational stuff 👏 Great job so far Lisa!! Keep it going!! We appreciate you!!
Emily's bubbly, curious and earnest nature makes this show.
She’s got it all, she’s hyper intelligent and fairly charismatic. She’s the perfect fit for AMD. Usually when you get these genius engineers they’re kind of socially awkward but she’s very charismatic. Her and Jensen are kind of crazy in that regards both experts of their fields and still the Charisma and extroverted nature required for a head of a company.
Lisa Su is an inspiring person, as she became first an engineer then progressively advanced due to skills & management acumen through the ranks to become a CEO, in a male-dominated field. I am happy to acquire AMD shares, and her recent moves to acquire companies in the data sector (strong driver for AI technology development) has reinforced my confidence. On a slightly different note, Lisa's personal story about the mentorship she received early on in her career is interesting, since many big US engineering companies (Boeing, GE, Ford, GM, etc.) have experienced serious problems due to a switch to short-term focus, top-down hierarchy, etc. all of which stifle communication & innovation from their staff.
That final quote from Lisa was amazing! I’m framing that!
Such a great story. Lisa Su is so inspiring and brilliant.
Top quality content, in every aspect! 👏
I'm going to be majoring in EE and the point she made of learning something new every time you talk to someone is so true. Even in the small amount of times I've gotten to talk to people that are doing engineering or comp sci, let alone the same engineering as me, its always so fun getting to hear about different types of sensors, programming methods or WHATEVER that they use at work or have learned for projects and getting to hear them explain the problems they've faced and solved too!
Lisa its such an Icon and inspiration for women in Tech ❤❤❤
I've been building, upgrading and repairing PC's for over 20 + years. For myself, family, friends and customers. During that time, I've used a number of intel and AMD cpu's, Matrox, Nvidia, Radeon GPU's In that time. Currently running full AMD CPU/GPU set up in my house hold. Zen reminds me of how AMD did in the the K7 and K8 days
Great interview!
Jerry Sanders : Real men have fabs.
Lisa Su : *I am NO MAN.*
😂
Meanwhile her cousin : "I am the real MAN "
You forget that it was a different CEO "Hecter Ruiz" that sold off their fabs instead of upgrading their tooling. That guy was a vulture.
@@freecoder522 he doesn't have fabs either
What an amazing interview. Props to Emily for the great questions. And Lisa Su is just amazing, what a wonderful being.
Emily you are the best!
Great interview and insight into the SM industry, cheers 🎉
Much Love from Uganda..
hows pasta sempa?
Thank you, I really enjoyed Lisa's insight. I would love to ask her about her thoughts on China's threat to Taiwan and if AMD have any plans in place should the worst happen.
This is great reporting! And Lisa Su deserves all the accolades!
and chocolates!!
Lisa & Jensen = Taiwan 🇹🇼❤️
Thank you, Lisa Su, for creating the incredible AMD 7950X with 16 cores and 32 threads CPU!!! I absolutely love mine!!! 😍
Waiting for 13950
5950X won't be forgotten, it's their PR and tech win after FX-9590 fiasco
Love that women! Keep pushing the boundaries Lisa! ❤❤❤
I have seen the era of this company when majority of public always have some immense criticism to tell, sometimes for companies who face this criticism led to too many CEO changes, but Lisa is one of those persons who treat the company like her family this treatment between company & ceo is the reason that Ryzen was borned 👍 This is the real example of bounce back
AMD stock is same price as it was 3+ years ago. The company is notorious for treating employees badly. I think their current CEO is the best they've had in 2 decades but its still not a shake up of the leadership that has been stack ranking and laying off employees annually. They'll never succeed long term with their crab bucket mentality.
Lisa is so impressive. Definitely one of the most incredible CEOs of our generation
This could have been hours long and I would still want more - great piece 👍🏼
Thank you so much for this in depth article on Dr Su and AMD. I really enjoyed it, and I love what she said at the end - Run towards the problem, and be part of the solution.
one of the best CEOs of all times
Great interview, love getting to know Lisa
Such a great video🔥. Also Dr. Lisa Su is one of the best tech CEOs to exist
Great mini documentary.
Probably the biggest cousin rivalry of our time.
Even better when you consider that Jenson Huang used to work for AMD
@@TheLucidDreamer12 And that original plan for AMD was to acquire Nvidia but Jensen wanted to be the CEO of AMD which derailed the talks and AMD instead acquired ATi for graphics. Imagine a scenario where Jensen was AMD's CEO having access to x86 license while also having control over Nvidia under a single entity.
@@stayfrost04 the lore goes deep
Absolutely amazing interview!
TAIWAN NUMBER 1
THAT reporter that didn’t recognize Lisa and asked if she could speak English, I hope he invested in AMD.
china in the corner looking envious😂 wants to take over taiwan.
Story,Presentation, video, everything is well aligned in this video
It's so inspiring to hear her story. Hardworking, dedication and not afraid to fail are the key to open so many doors. Thanks for the story.
Very happy hearing Lisa often come back Tainan ❤
AMD's rise to success is such an inspiring story. Lisa Su is a great role model for women, and for anyone, really.
Great content. Thanks for sharing this
Lisa is such an inspirational leader!
Thank you for this video. This is very useful for me as a gamer and tech enthusiast. Lisa Su's interview means a lot.
Thank you Lisa Su and AMD for making the world a better place! Time to take on Nvidia!
Great interview! More like this!
I remember watching a formula 1 race a while ago and she was standing next to Ferrari because AMD was a sponsor of Ferrari at the time. You gotta admire execs that go out to the field
Do you speak English 😂
AMD was a Ferrari s sponsor in Michael Shumacher days.
Great interview. I love listening to Lisa Su and her distant cousin Jensen Huang convey their thoughts. Both are highly charismatic and exude a profound amount of energy.
She really is an amazing CEO. Rocking a 7800x3D and loving it
Great interview… and Lisa is an inspiration!
Su's a legend 🎉
Great video I learned a lot thank you. Lisa Sue was amazing.
@ 4:02 ... When Emily looks at Lisa with deep admiration... so cute.
Such a great video.
I was team Intel starting with the 386. Now I’m team AMD for CPU and Nvidia for GPU. Great story Emily.
We built PCs in 2016, 2017. In 2016, it was the i5-6600, 4 cores only (no extra threads). Then in 2017 AMD released the Ryzen 1st-generation with EIGHT cores and SIXTEEN threads (each extra thread is 30% more CPU power). Each core was 85% as fast as an Intel processor. So AMD was giving people NINE Intel cores for $350, whereas Intel was giving you FOUR. You should have switched to AMD a lot sooner! They have been making fantastic stuff since 2017 !!
@@systemBuilder calling a thread 30% of a core is a gross misunderstanding of how multi threading works.
Lisa Su is my role model 🐐
AMD has always had the snap ❤ Glad you're with them Lisa.
AI stocks will dominate 2025. Why I prefer NVIDIA is that they are better placed to maintain long term growth potential, and provide a platform for other AI companies. I know someone who has made more than 200% from NVIDIA. I'll also take any other recommendations you make.
I spoke with an investment advisor and made changes to my portfolio by diversifying with solid ETFs, S&P 500, and growth stocks. As a result, my portfolio has grown from $200k to over $800k in just a few years.
How can one find a verifiable financial planner? I would not mind looking up the professional that helped you. I will be retiring in two years and I might need some management on my much larger portfolio. Don't want to take any chances.
I just googled her name and I'm really impressed with her credentials; I reached out to her since I need all the assistance I can get. I just scheduled a call.
🎉 Great role model. Thank you.
I cannot believe how cool is Lisa Su! More people like her, please!
This episode has it all - chips, China and fast cars. Not only do we go inside AMD’s chip labs in Austin with Lisa Su, we also meet up with Lewis Hamilton and Toto Wolff at the nearby Grand Prix. The high-stakes game of chip-making is not unlike an F1 race that never stops. Enjoy the ride!
And world war 3.
Thanks, great clip
Lisa is one of those CEOs that we really like
What I like about this is that it has become clear that technical people more specifically engineers in leaders as company will boost explode companies revenues. Examples are NVidia, AMD and Tesla/SpaceX. As an engineer myself I always tell that engineering is for 90% being a professional problem solver. If that mindset can translated also the "business" side of things then it makes perfect sense why Engineers as leaders can be so succesful.
Thru out my lifetime iv seen all the leaps and bounds Technology has made since the 90s up to now and WOW....
I wouldve NEVER BELIEVED computers would be on the verge of going Quantum as well as the beginnings of A.I
Lewis was playing Driver, that took me back. That opening board was tough in the parking lot.