2024 Ford Ranger Deep Dive - Chief Engineer Talks Quality, Features, Development & More!
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- Опубликовано: 25 мар 2024
- We had a long chat with the chief engineer of the Ford Ranger on the launch event, and now we're sharing that with you.
Let us know your thoughts on the 2024 Ford Ranger in the comments below.
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Please make rear seat vents available Ford! Also performance is important but QC is EVERYTHING!! Thank you!
Nothanks on a bigger bed.
If I needed a bigger bed, I'd buy an F150
@@devilmonkey427 so you’re opposed to having a choice? Where on your body does it hurt? 😂😂Or do you just think that you’re the only one that matters? 🙄
@@theoutdoordad7395 You poor whining crybaby.
@@theoutdoordad7395 Apparently, Ford agrees with me that I am the only one that matters.
Keep crying
@@devilmonkey427 Like GM they made this decision to trim production costs. I too would like the option for a 6 foot bed. Just makes it easier to haul. Also makes it a bit more stable for towing with the LWB. I'm glad the new Tacoma still offers a LWB. And it actually looks nicer then the short box. The problem with the F-150 is size. They are much wider and generally won't fit in a garage. And that is a must with all the meth heads breaking into cars these days.
Love it when companies willingly admit that they’re actively tracking data of their customers. Wonder when we’ll hear that Ford has been selling user data like GMC, Chevy, Kia, etc. insurance companies snapped that stuff up quick and jacked up people’s rates. Because even when data is “anonymized” there are so many other data points that companies can use to cross reference that they find you easily.
Now that we’ve seen the awesome Ranger Raptor I can’t wait to see the release on the 2.7, that little sucker should haul a$$!
It's essentially the same engine as the base F-150... so having to move so much less mass will make the V6 Ranger go!
My dad's service manager at a Ford dealership... I told him the moment the V6 is ready to order that I'm special ordering a 2024 Ranger with it.
Having a few hundred less pounds won't be that much noticeable, but it should be better than the four cylinder.
First Ford engineer I've seen in an interview that has seemed passionate. Good for this guy.
What I heard is total BS. 25 million people in Australia get three cabs, three bed lengths, and 5 engines, while North America only gets the most expensive cab configuration! No new truck for me this year.
Aussies don’t get the F-Series though so having those options seems more appropriate.
@@ALMX5DP they do get the F-series now, granted a limited run of Super Crew Cabs.
Also if the parts are already, designed, developed, and tested, how are they saving money by not selling them to half a Billion people?
@@fabulousoffroaddesigns5080 ah gotcha, though yeah still if they only get a limited import of crew cabs still makes sense they have other pickups to fill the various work related gaps in their marketplace.
@@ALMX5DPmaybe but for 25 million people? We have 20X the population and Ford dropped the base engine shorty RCSB in North America this year. You can only get it with the most expensive 400 HP - 5.0L V8. All those customers will now have to buy a Chevrolet. Maybe it's because they cannot afford the new base 122" regular cab, or maybe it is just too powerful and expensive to let employees drive, or fleet owners to rent. Either way, Ford is trying to rip off North Americans by not offering base vehicles! Don't get me wrong I'm a Ford guy but this CEO has got to go!
Americans will buy the F150 hoss. Cant compare two different markets without seeing the full picture.
Can’t wait to see the 2.7l v6, please do a review of that when possible.
Keep on trucking from the 613
2.7 with the 4x4 auto transfer case.
It's a shame that only the Raptor gets it.
But GM offers theirs in lower trims.
When will it be available?? This would make it class leading BY FAR. Power and smoothness, the best.
@@imnotusingmyrealname4566 Spring/Summer 2024. So I'm expecting June or July.
@@devilmonkey427raptor gets the 3.0
@@matthewkim983 Hell no.
Please Ford, bring the Everest to the states. Why should everywhere else get the good stuff and the US don't. That is so wrong.
EPA and other federal acronyms.
I don't think Ford would risk cannibalizing Bronco sales
@@timothyriley8995was Toyota worried 4Runner would cannibalize the FJ Cruiser? Or vice versa?
@@timothyriley8995It wouldn't be the Bronco it would be the Explorer, which they have put a lot of development into the interceptor.
@@garys2157 Explorer and Everest are both sold here in the Philippines and they have different target markets and price points
Stephen, With its widened bed, I think the new Ranger could be an excellent foundation for the return of the F-100. All Ford needs to do is shorten the cab and lengthen the bed to the
traditional 8 feet. Just like that customers would finally have the option of a simple, 'right-sized' pickup which has been missing from our market for so long. 😁
Sounds cool, but doesnt sound like it would yield the profit that Ford wants.
Ford dropped the ball they waited too long to release the v6 in the xlt my lease was up so i ordered a 24 but i would of liked to have waited for the v6 but couldn’t
I agree sir...they made the bed 48 inches wide now make it 6 feet so we can use it for palletizing cargo in city settings where size in parking garages and city delivery areas is crtical.
I really enjoyed watching Pena's passion and pride in the new Ranger. Love the truck. What I'm finding hard to accept is the explanation of the lack of configuration options for the north american market.
Other bed lengths and cab configurations are offered in other world markets. He mentioned simplicity with quality, but north american pickup sales are a formidable number and the choice should be given to consumers if they're already building these trucks for other markets . Thread after thread on the internet, and thousands of RUclips videos are showing the same thing. People want choice. People want different bed and cab sizes for their work and play. It sounds more to me like
an excuse to keep things simple to make the most amount money over here, and to keep things simple and make as much money over there. GM is guilty of this too with their midsized pickups. In a world of choice and individuality, they've decided to force people into a one sized fits all vehicle. He said it himself..our incomes are higher than some other world markets. If that's true, and you can build this same truck with state of the art manufacturing plants, there should be no reason why you can't have them here too. It's B.S marketing and profit marginalizing.
Spot on sir. Give us a 6 foot bed now. Otherwise we will increase Toyota lead in the mid size segment
With your reply it would appear you either didn't watch the video to the end, or you don't want to believe what he said. Either way I don't see it coming similar to manual transmissions because one the lack of demand, two increased towing capabilities with the automatic, three the automatic is better at reaching posted mpg, fourth the automatic with technology I have read cheaper to produce.
@@slmjakeOohh, you’re so influential! Lol
@@cwqrpportable hmm sorry I hurt your feelings
A good, complete interview. Ford's logical and approach is good. Ford hit.a home run with the Maverick. The Ranger appears to be positioned well. Keep the quality high, the value strong and the competition will be running to catch up.
Great show. Great insight.
Excellent episode as always!!! 😁
Thank you for giving us the whole episode 👍
It's almost April so I don't expect to see a 24 Ranger on a lot just like I never saw a 23 hit a lot.
We’re looking to get a Casita travel trailer and as someone who’s never towed before, I sure appreciate the advanced towing options in the Ranger.
Good info. Thanks.
I love the new Ranger!
The Australian people are special. Seemingly 25 million of them worth more than 370 million American and Canadian. BTW Ford is doing this to the people of its BASE of operation where the company started and it’s headquartered and largest market outside of Asia.
The 25 million Australian get extended cab and diesel engine and longer bed option. 370 million HOME MARKET CUSTOMERS get BS marketing. At least they offer more than one color now.
Where is the 2.7L V6?😢
Coming this summer.
just imagine the 2024 with the 2.7 AND the FORD 7 speed manual trans. Why is it in the Bronco, but not ranger? makes no sense to me. Im waiting on the 2.7 but sadly just the auto trans. glad its the 10 speed at least. manual would be cooler, but ill take the 10 if i have to go with auto.. its sure gonna be a beast when im done with it.... 👍
Steve is like uh uh uh uh.... interesting uh uh uh....LOL
Would really really like to have a sunroof too.
Was disappointed that Ford brought this to North America but deleted features that the global version already had. Global Ranger has rear seat air and a bigger gas tank where the NA version replaced rear seat air with just a blank console and downsized the gas tank, sucks for those off the beaten path adventures. Also no vented seats option when every competitor except the Frontier offers vented seats.
Ford also missed the mark on not coming back with the Tremor as a mid-range off-roader like everyone else offers. Ford seemed to have only focused on "value" and "Raptor" which sucks because the previous Ranger was a solid truck in need of only a few tweaks, while this Ranger just kinda mailed it in when it came to effort.
Just offering the same 80L tank as international versions, and I would have bought one.
I am not a Ford guy but I like the Ranger, mostly due to a V6. Frontier is nice but holds a lot of old tech. I am a Ridgeline owner. I am not ready for a 4Cyl turbo.
What year is your Ridgeline?
Ford designing a small V6 is absolutely brilliant. Meanwhile GM is making a 2.7L FOUR-CYLINDER.🤦♂️
Toyota used to make a 2.0L inline-6 and 2.5L V6. I get that you want stroke in a truck engine for torque and not a crazy revver, but man, a 2.7L V6 is brilliant.
What difference does it make when going to get groceries? You're in a Ridgeline..you'll probably end up in a Mavrick or definitely non-Raptor trim Ranger..nobody will notice.
The 6 is a turbo though right?
He called it a real truck even though the only bed length is real short.
I agree with the rear vents, I wished the TK guy would have asked him why no rear vents?
Was waiting to purchase a new Ranger, still driving my 08 xlt, unfortunately I want /need a longer bed, manual trans, and a supercab model. Haven't heard anything from Ford regarding these issues so I guess it's time to look elsewhere, too bad as I have been buying Ford trucks since 1990 without any major problems.
Great interview and passionate! But not buying the line about not offering differnt bed configurations. So i will buy either a Nissan or a Toyota because my favorite brand wont offer a 6 foot bed. Sad.
interesting interview. Clearly, Ford focussed on private buyers and not business / fleet based on their crew cab / short bed only.
Don’t most fleets used full sized vehicles?
@@nickdeagle3271I think a lot of smaller or local businesses previously used smaller trucks and vans to do their work. Perhaps not as many as nationwide fleet sales of full size but I think there still is a demand for smaller work vehicles (I just don’t think OEMs want to make them due to their lower profitability).
No. Ton of fleets for smaller deliveries between locations in the same city use rangers or even mavericks. Utilities and smaller businesses with multiple locations that need to run parts between them.
I see alot of Rangers and Tacomas used for fleet vehicles - and nearly all have long beds. @@nickdeagle3271
Great interview in general but saying that North American customers don’t want a diesel? Did he mean the EPA being THE customer not us little people? Then I understand.
Most people don't want and don't need a diesel with all the problems that come with them.
Right because who wants a 30+ MPG real body on frame truck? Seemingly you don’t but the rest of the world can choose from THREE DIESEL ENGINES in the Ranger.😃
BTW the GM full size has a diesel engine and they can’t build enough of them, so the PEOPLE seemingly need it here too if a manufacturer is willing to get it certified through the EPA.
Historically Americans dont really dig diesels unless its for big trucks.
@Lifeof… How would you know when there is zero offering outside of the Baby Duramax? The previous attempts RAM Ecodiesel and Ford’s were subpar quality. Of course people didn’t dig them.
Burns two quarts of oil in 3,000 miles while towing sounds good for you? How about $85.00 of DEF fluid on a 6,000 mile tow with a 6,500 lbs trailer? Even GM has sent out TSBs about the oil consumption issues.
Did he mention why US version does not get the rear climate vents like the European models ?
We Americans don’t sweat that much. 😃
My guess is because the new VW Amarok is a badge engineered Ranger, built in Ford's factory and VW wanted the rear vents. Since VW was paying to have vents put in, Ford could justify them in their EU models as well.
To all the people crying about 5 foot beds and crew cabs.
Just go in and order 10,000 standard cabs with a 6' foot box and they'll make it.
Ohhhhhh that's right..... They don't sell enough to be bothered with it....... That's why.
Everything looks good except for the front end. I just can’t get past it. But personal preference. 👍
Looking forward to a 2.7 with 6 foot bed. If they don't offer that bed I will have to go Nissan or Toyota for bed option. Why ??
Might as well get a XL f 150
Go get a f150 then.
wHY NO 3.5 ECOBOOST IF THE 2.7 FITS?
That would be fast af! It would twist the frame
Sir ask the engineer WHEN they offered a crew cab Ranger with a 6 foot bed? The answer is ...never. so for him to say we prefer 5 foot beds...probably a poll taken in an urban area like Los Angeles where few folks use a mid size like a truck. Lets hope they get off their fourth point of contact and on 2025 they suddenly offer up that 6 foot bed to show a positive change. So lets hope they arebjust holding back and not confused beyond all recognition or FUBAR
I would like full-time 4wd. Raptor is a little high price for me.
It really just depends on what you want and are willing to spend. A similar equipt Latiet is about 3k less than the Raptor. One of the reviews I've watched an engineer said the Raptor is almost a completely different truck. Engine trans axles frame suspension
Juan De Pena provides some amazing insights in his interviews...he's able to keep to the "Corporate Talking Points" while also communicating in the language a Customer can understand! Clear examples are when he is discussing the Cab/Bed Configurations in the USA and "Why" it's like that...and when he "somehow" digressed into talking about Factory Workers & Build Complexity & Quality - he catches himself and then gives the Factory Workers big accolades. He is one of those people that possess the "It Factor"...whatever "It" is...he has it.
I was hoping to see the Tremor pkg. Raptor price is ok but the fulltime 4wd is not practical for a truck
They need the 4 Auto option in the lower trims.
You can turn the 4 auto off with just a push of a button.... I own a Ranger Raptor and it's awesome.... and of you work out conversion rates.. you get OT cheaper than us.... I payed $100,000 au for mine.
Saying it has full time 4wd wasn't really accurate. It has a pavement AWD setting on the T-case, but it still has the normal 2hi/4hi/4lo settings as well. They just meant you could leave it in 4wd all the time with the auto setting if you want to.
This! I have a '21 Lariat Tremor and looking for a '24. The full LED tail lights and the seats have me hedging. The tremor seats are awesome. The other Tremor stuff is cool too, but I really don't need it. But I waaaant muh seats! Seems dumb to move back to any standard lighting from LED. 4 auto I don't care about at all.
@@tracy2928 No 2024 Tremor, But there might be one come 2025.
I'm curious what that package will add and cost. They have it in New Zealand and it looks super cool.
7:20. Creepy...
Oh dang good catch
There was just news out about GM using driving data it gathers and is selling it to insurance companies, who are then jacking peoples rates up or are outright denying coverage.
He said "we stretched the frame to accommodate a larger motor".
Hmmm. Maybe just get an F150?
Bigger isn't always better
icould careless about not having a sunroof i dont use mine.but why no rear vents thats a fail.
why is it so quiet about the 2.7? I sure hope its not delayed AGAIN!! i NEED my 2.7 damn it!! I need my mother fuggin Ford Ranger!!
Supposed to come this summer but with the way ford has handled things lately, it could possibly take longer.
It comes in the Summer just not Summer 2024. Maybe Summer 2025? I swear, it seems that since the pandemic Ford forgot how to build vehicles.
@@is6566Never run a business that depends on suppliers, right?
@cwqr… You are right. On the other hand, GM or GM suppliers (and my guess they are mostly the same as Ford’s) seem to be doing OK.
6 foot bed. Do it.
I dont know why you would want to get an update from an Engineer of the company -- everything will be cottan candy and rainbows!
But have to agree on the one size fits all approach and no diesel.
I wanted to upgrade my Mav to the Ranger but I had 4.49% interest with the Mav, the Ranger is 8.49%.
Chevy Calorado 5.56% and it has the 2.7 now and no wait for the 2.7 for the Ranger'.
Cheers
What about a sunroof?
Damn I knew ut happened byt years ts scary to hear a corporate voice say it. We watch how where and when you drive.
why no sunroof?
I was awaiting this launch for a long time, but during that wait I gave up on buying Fords (and I work for the company). This guy is doing a good job promoting his product, but buying anything these days that is so overpriced, you have to read the fine print! Whoever decided on driving the critcal compontent oil pump inside the engine submersed in hot engine oil with a rubber belt really needs a carreer evaluation. Anyone who buys this 2.7L needs to cut every oil filter thet spin off this engine and cut it open to inspect it for broken down belt material. So dumb, all to save a few bucks...
Why no sunroof option? Why no hybrid option with some legit power in the bed like the F150? Why no manual option when Tacoma has it? These are the questions that should have been asked.
I'm sorry but all this explanation is just sales talk rather then real engineering talk. They obviously made corporate profitability the main standard to the North American market. Nickle and dime us because we'll have obtuse people with their fortune buy into this nonsense. $60k and no basic hood struts, no simple rear hvac controls or vents for a baby truck. This truck is no more capable then a similarly priced Ford Explorer which I can get a 3.0 twin turbo without having to go to a special sportier or off-road based version. While offering the aforementioned standard with a better ride and more passenger room and comfort while being similar in size. The Ford Maverick is far less money and offers more value and your not losing much choosing that off the Ranger which has turned into a 90's sized F-150. $60k gets me a better built, optioned and reliable low mileage certified F-150 or higher with better capabilities and negligible in size and fuel mileage. Why pay for these prices for something that will have issues at 100k miles doing any respectable trucking duties. The F-150 is just getting broken in at that point. If these trucks didn't exceed $40k for a top trim new then maybe it would be fair for the times. Even in these times the scandalously expected price for these trucks is basic legal corporate robbery. Let's hope the YOLO people with deep pockets or Covid inheritance money who haven't already blown it on foolishly priced nonsense have a moment of consciousness and realize just because you can and want to doesn't mean you should. Somethings no matter how much money you have are not worth the price being presented. This truck is definitely one of those ✌🏽🇺🇲
I think they did a great job on redesign- with exception of a smaller fuel tank in NA market. Smaller tank coupled with lack of diesel really limits the range compared to global Ranger. F-150 has double the capacity in this body style, but I'm not stepping up to that bloated of a vehicle.
F-50 Bloated?
F150 curb weight: 4,275 to 5,757 lbs
Ranger curb weight: 4,203 to 5,325
Knowing this truck is world wide explains the unacceptable quality issues Americans are getting from ford these past decades. I’ll never forget and never buy a ford again !
Hey ford, why dont you fix your 10 speed transmission junk problems before a lot of people even consider buying another ford.