Why Athletes Are The Biggest Influencers

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  • Опубликовано: 7 июн 2024
  • Thanks a lot to Shopify for sponsoring this series!
    www.shopify.com/athleticinterest.
    📫 Subscribe to our newsletter: athleticinterest.substack.com/
    ⏱ Timestamps
    00:00 Are Creators The New Athletes?
    02:14 The Rise and Fall of Boxing
    06:22 Influencers ≠ Athletes
    10:33 Business Athletes presented by Shopify
    🎬 About
    Athletic Interest is a video essay series that investigates business stories from the world of sports.
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    #loganpaul #athlete #boxing
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Комментарии • 341

  • @vatsaldvora
    @vatsaldvora Год назад +1558

    And then there is Sebastian Vettel who didn’t care about social media and when he finally got on Instagram, it was to announce his retirement!

    • @gabrielle.s1896
      @gabrielle.s1896 Год назад +110

      absolutely the worst rollercoaster of emotions i've gone through lmaoo i was so excited

    • @nikudevin
      @nikudevin Год назад +9

      Woooohooooo Yesssssss. Ring Ding ding ding...

    • @NishManoj
      @NishManoj Год назад +35

      I like how he's using it now to tell his life story and how he started racing

    • @segwhkamaza6447
      @segwhkamaza6447 Год назад +29

      @@NishManoj i love how he tags himself in his own accounts story

    • @NishManoj
      @NishManoj Год назад +24

      @@segwhkamaza6447 big dad energy😂🙏🏾

  • @torachan23
    @torachan23 Год назад +1433

    More people know athletes and RUclipsrs than their local politicians, the people who could actually have an impact on your life

    • @russell6075
      @russell6075 Год назад +4

      politicians offer nothing but lies at least athletes can score overhead kicks

    • @Sp33dGames
      @Sp33dGames Год назад +92

      True but if their (including mine) local polititians would perferm in an equivalent way, this would change really fast.

    • @nabilskhirigabbouj7083
      @nabilskhirigabbouj7083 Год назад +30

      @@Sp33dGames politicians in boxing matches 😅

    • @BeansBeansBeans
      @BeansBeansBeans Год назад +115

      When has my local politician ever scored over 100 goals in the Champions League?

    • @hugonongbri8100
      @hugonongbri8100 Год назад +49

      "Politicians, the people who could actually have an impact on your life"
      Don't know where you're from, but in my country this is actually a joke 😂😂

  • @SamMartinPeakPerformance
    @SamMartinPeakPerformance Год назад +879

    A big difference is longevity. The very best athletes have a 15-20 yr career at the top. So many top influencers are lucky to get 3 yrs before they become irrelevant or people just get bored of them. (There are of course major exceptions like the Paul brothers, KSI etc)

    • @malindu9843
      @malindu9843 Год назад +5

      Exactly!

    • @aci6828
      @aci6828 Год назад +40

      Well average nba player career in the nba is actually 6 years so it’s more so the top longevity athletes like lebron and Brady with careers that long tbh

    • @SamMartinPeakPerformance
      @SamMartinPeakPerformance Год назад +42

      @@aci6828 for sure 👍 that's why I said the "very best" athletes. Most are lucky to get 10 years at a push

    • @commando1092
      @commando1092 Год назад +3

      and they are still praised after retirement

    • @user-qd3vs6on1f
      @user-qd3vs6on1f Год назад +4

      american thumbnail. where is virat kohli(200 million just on instagram), messi(375 million just on instagram),neymar(170 million just on instagram). plus these player's whole life dedicated to their sport. Not a 3 year career

  • @numberyi
    @numberyi Год назад +171

    Skill in a sport transcends language barriers

    • @AthleticInterest
      @AthleticInterest  Год назад +22

      No doubt about that! 🌎

    • @indrashinaga
      @indrashinaga Год назад +3

      People still watch Leo Messi and absolutely fine if the fella never speak any English, even for one sentence in any circumstances.

  • @ThatwasAsian
    @ThatwasAsian Год назад +141

    We all got Rick rolled at 10:22 and didn’t even notice 😂

  • @yugam-jain
    @yugam-jain Год назад +142

    Notice how Red Bull is mentioned as a leading sports brand at 9:58, shows how a brand rooted entirely rooted outside of the sports world has now become a strong brand in it.
    Now, about 90% of my red bull sports hype is being fueled by Athletic Interest alone. Good job guys.

  • @thedutchexposer
    @thedutchexposer Год назад +289

    To compare, Formula One gets around 70 million views per race. I think people really underestimate the influence athletes like Max Verstappen and Lewis Hamilton have, especially in Europe.

    • @segwhkamaza6447
      @segwhkamaza6447 Год назад +8

      70 million but nearly half of them watchs f1 like football wherever they go they attract new people and they will remamber the winners name my mother still remembers schumacer button and alonso she watched one race in her life and still talks about how loud car was

    • @felipereyna1955
      @felipereyna1955 Год назад +8

      It si true, but their influnece is not comparable to footballers or another athletes like Usain Bolt, Michael Phelps, Roger Federer. F1 is still a niche sport.

    • @manucr9183
      @manucr9183 Год назад +4

      The only one to branch out was Hamilton.

    • @justinfoar1562
      @justinfoar1562 Год назад +12

      They're popular but football has the most famous human beings in the world. Cristiano ronaldo is the most famous man in the 21st century

    • @martijnstrobbe9786
      @martijnstrobbe9786 Год назад

      Car branch, oil branch and back in the day tabbaco branch, anyoen loves nascar? that's how america is, WWE AND NASCAR deadbrainstories

  • @Pluckaiy
    @Pluckaiy Год назад +134

    The charity football event is something Sidemen have done for a long time not a once off

    • @merial7
      @merial7 Год назад +13

      But not every week.

    • @Legend-gv2nx
      @Legend-gv2nx Год назад +8

      missing the point

    • @d.tcomma
      @d.tcomma Год назад +5

      @@Legend-gv2nx He says in the video that they recently tried their luck in a charity all star match. As if it was the first match they have hosted

    • @omzy8700
      @omzy8700 Год назад

      @@d.tcomma yes but it is not something that they do every week for a year ,how many people do you think will pay every week to watch them playing football ,do you think they would be able to reach 1 million every week ? ,the reason why the charity Match is successful is because it is only done once a year .

    • @d.tcomma
      @d.tcomma Год назад

      @@omzy8700 yea but the charity match wasnt to compete with footballers and their influence over the sport, it was for charity.

  • @charlesarg4022
    @charlesarg4022 Год назад +16

    great content! In my opinion, Cristiano Ronaldo, Michael Jordan and Lionel Messi are amazing influencers who have been around for decades. They were influencers before apps, before mirror selfies. I think with them we got used to the routine of the extraordinary, and we don't realize anymore that they are all the time present in the sports world.

  • @GianTheDesigner
    @GianTheDesigner Год назад +35

    the editing and storytelling in this video is top notch, very inspiring and happy i found this channel!

  • @smalljack5248
    @smalljack5248 Год назад +45

    that ishowspeed goal and siuuuuu was legendary😂🤣

  • @futurehofer1564
    @futurehofer1564 Год назад +14

    Oh my God, the idea of them playing a tennis match makes me die inside 😭

  • @blingblingz_
    @blingblingz_ Год назад +5

    + why athletes are the biggest influencers?
    - because they have actual skills

  • @carlsagan4129
    @carlsagan4129 Год назад +1

    this video is so professionally prepared i enjoyed every second

  • @skyfall4452
    @skyfall4452 Год назад +9

    Love your channel guys. Sports economy is so interesting with the right channel to watch

  • @robert2690
    @robert2690 Год назад +9

    If your influence draws in millions of viewers worldwide every week, then you know you are at the top.

  • @darian9095
    @darian9095 Год назад +1

    This was a very well produced and insightful video!

  • @Ayusshhh27
    @Ayusshhh27 Год назад +17

    What a well produced video! ❤️

  • @glenntaylor9144
    @glenntaylor9144 Год назад +17

    Why has this channel only got 588k followers, this should be a million+ all day long.

  • @emilproducing
    @emilproducing Год назад +6

    Very good Video! I love your tips how athletes can start a business.

  • @AltsekBUL
    @AltsekBUL Год назад +5

    Ooo, this channel is going to blow up! What a content, premium stuff!

  • @luisayala3451
    @luisayala3451 Год назад +1

    Wow, amazing video, it's really outstanding how an athlete can influence the audience around the world

  • @theplaylistpsycho
    @theplaylistpsycho Год назад

    My mind is blown, the editing, the information, the pacing, that was the easiest subscribe of my life.

  • @TSierra
    @TSierra Год назад +4

    Thank you for the content. This is a great video, good job!

  • @RVZER
    @RVZER Год назад +1

    I can't believe this content is free. you did some crazy research. thanks for the video.

    • @AthleticInterest
      @AthleticInterest  Год назад +1

      Wait... we've been giving it out for free?! 😱
      (Thank you, we're very glad you enjoy it! 😄)

  • @houseofshorts3931
    @houseofshorts3931 Год назад +4

    love ur vids keep it up

  • @NihinduAngana
    @NihinduAngana Год назад +1

    Awesome video as always mate!!

  • @cryptobull738
    @cryptobull738 Год назад +2

    This is a exceptional video

  • @MuhammadSalarAyub
    @MuhammadSalarAyub Год назад

    Great analysis

  • @TheMarslMcFly
    @TheMarslMcFly Год назад +48

    Despite being a wrestling fan, it took me to watch this video to learn that Logan Paul actually did a Frog Splash onto the Announcers table lol

    • @dashtoroya2838
      @dashtoroya2838 Год назад +5

      Now Logan Paul is going to face Roman reigns for the world title on November 5th.

    • @yugam-jain
      @yugam-jain Год назад +7

      @@dashtoroya2838 WTF?? WWE is a joke man

    • @dashtoroya2838
      @dashtoroya2838 Год назад +10

      @@yugam-jain well we can expect a great match from both of them and it's clear WWE won't let Logan Paul win lol

    • @sobversion3
      @sobversion3 Год назад

      @@dashtoroya2838 David Arquette was WCW champ in its heyday lol; can't rule it out

    • @sup9023
      @sup9023 Год назад +1

      @@dashtoroya2838 That match one of the greatest matches in wwe.

  • @Ryz414
    @Ryz414 Год назад +7

    1:15 "The more things change the more they stay the same"

  • @rawnanle
    @rawnanle Год назад

    Great video as always

  • @1dylanflowang
    @1dylanflowang Год назад +2

    difference between influencers and athletes is this, Influencers do it for the views, athletes do it for their country and for themselves. They train and compete even when no one is watching.

  • @ghostgetti4310
    @ghostgetti4310 Год назад

    This is a great video, so much I hadn't realized!

  • @nabhannbn
    @nabhannbn Год назад +1

    Always brings the best content

  • @user-do5sw4ju1i
    @user-do5sw4ju1i Год назад +2

    Incredible video, amazing quality…much respect❤

  • @davismotomiya29
    @davismotomiya29 Год назад +5

    Using KSI and the word "Mural" in a span of few minutes was really nice

  • @maxcoaching4644
    @maxcoaching4644 Год назад

    Great that you gave your own opinion on the topic, even if it receives criticism

  • @Miguelvillaloboss
    @Miguelvillaloboss Год назад

    amazing video !

  • @uummaaiirr
    @uummaaiirr Год назад +3

    He slapped Terrell for calling him by his slave name.
    His name is Muhammad Ali.

  • @jaingarvit2621
    @jaingarvit2621 Год назад +3

    still can't imagine paying for these events

  • @MrMeMyselfandI
    @MrMeMyselfandI Год назад +8

    They’re often the peak of physical fitness and represent the pinnacle of physical accomplishments. Moreover they’re branching out and becoming political which may make them divisive but influential

    • @Someone25948
      @Someone25948 Год назад

      Babar Azam going to be Pakistani PM in 2042 if he wins cricket world cup final this sunday 😂

  • @thecrazymercan
    @thecrazymercan Год назад

    🎉🎉🎉 great Video. Great content

  • @recration
    @recration Год назад +4

    My man nimmt Rafa als Beispiel, du bist ne Legende und a Man of Culture, I see haha

  • @OmarKhanMOK
    @OmarKhanMOK Год назад +5

    It's pretty simple: Celeb culture isn't as big outside the States. The biggest "stars" would be those ubiquitous across borders. Nothing more universally followed as popular sports.

  • @gigainvestor
    @gigainvestor Год назад

    Wow! So entertaining video!
    Editing on point and great story
    The algorithm got it right this time!
    Greetings from 🇧🇷

  • @crbsoup6315
    @crbsoup6315 Год назад +1

    yooo new upload letss goooo

  • @NOREALESTATEINVESTORLEFTBEHIND

    Wow, thank you for sharing this great information and knowledge, you were able to articulate it and explain it very well for us to better understand it all. i would love to take this time and openly extend an invitation to have you as a special guest and also an expert on the topic I am sure that our Podcast subscribers' followers would love it. Looking for hearing back from you,

  • @alivirk3074
    @alivirk3074 11 месяцев назад

    Man your voice is amazing

  • @the_real_idoit8166
    @the_real_idoit8166 Год назад +1

    7:29 they’ve done that for years not the first time a charity match was set up by them

  • @kaws3076
    @kaws3076 Год назад

    Such a good video! Wow

  • @parryhotter7905
    @parryhotter7905 Год назад

    amazing video

  • @natick2958
    @natick2958 Год назад

    dude i may be high but the way these videos are structured is really good its like im reading a fucking academic paper on a subject

  • @feitanthegoat
    @feitanthegoat Год назад +1

    well actually, KSI and his Sidemen boys were known for football challenges back in the day and hosted their first charity match years ago and it did pretty well tbh + TOBJZL is having the chance to play in an FA Cup match( a major league cup in england) with a low division team but refused.

  • @kisankumar7408
    @kisankumar7408 Год назад +3

    Love your video.
    Make video on qatar worldcup like which team is strong ,probability and tactics.
    Plssssssssssssssssss

  • @aaronbailey782
    @aaronbailey782 Год назад

    I don't relay comment on your videos, but I have to now, I completely understand what your saying

  • @Trilogye
    @Trilogye Год назад

    7:30 lmaoo Speed with the goal

  • @ernestgega4633
    @ernestgega4633 Год назад +3

    The football Charity Match was hosted by the Sidemen, a group of youtubers and one of those being KSI!

    • @ASK-ce6ps
      @ASK-ce6ps Год назад

      Everybody knows sidemen

  • @pokukusi437
    @pokukusi437 Год назад +2

    Best RUclips channel

  • @sirantisocial9681
    @sirantisocial9681 Год назад +1

    We all can agree that half of the audience who watched Sidemen charity match came there to watch speed

  • @Younex
    @Younex Год назад +2

    I don't understand why some people still call Muhammad Ali → cassius Clay!!! he literally was screaming at journalists who called him that 😑

  • @MusicMeen
    @MusicMeen Год назад

    Amazing channel

  • @gabrielbritob
    @gabrielbritob Год назад +2

    Athletic interest is legit!

  • @sameek19
    @sameek19 Год назад

    Athletic Interest: All Hits, No Misses!

  • @salashayder6354
    @salashayder6354 Год назад

    They need to try car racing from all the influence

  • @albertvillalobos1377
    @albertvillalobos1377 Год назад

    I haven’t watched this video yet but I am part of the group that wonders why anyone even cares what these people have to say outside of sports.

  • @abhinavrawat3223
    @abhinavrawat3223 Год назад

    your videos always makes me think🤔

  • @shimaarnaud1120
    @shimaarnaud1120 Год назад +1

    messi and ronaldo iconic picture is the greatest photo taken in history

  • @MrTVintro
    @MrTVintro Год назад +1

    11:25 the Sidemen vs RUclipsrs charity soccer match has 15 million views.

  • @LordWay
    @LordWay Год назад +1

    Unless you are Swindon Town FC where they tend to sign a famous person every few seasons 😂

  • @abhijeetpatil2794
    @abhijeetpatil2794 Год назад

    Ali would be asking from heaven ' what's my name ' when he used his original name .

  • @ProPlayerTrainingZone
    @ProPlayerTrainingZone Год назад +2

    Now CR7 has 500m ig followers😮

  • @Sportshorts77
    @Sportshorts77 Год назад

    Make video on why signing Cristiano will never be loss no matter what he is just incredible in bringing fan to ground

  • @gergoszalanczi179
    @gergoszalanczi179 Год назад

    7:18 dude the sidemen charity game was going even before the whole boxing shit started XDDDD

  • @daytonode
    @daytonode Год назад +1

    He really tried sneaking in logan paul there as an athlete lmfao

  • @ole-hermanrudshaug1101
    @ole-hermanrudshaug1101 Год назад

    This guy dont miss

  • @badgumby9544
    @badgumby9544 Год назад +2

    No employee is worth the kind of money they pay these people. They play with balls, drive cars fast or beat each other up for money. Who cares what they think about anything. I sure don't.
    Don't look up to or use these types of people as role models. Or care what they have to say about anything. They don't live in the same reality you do. And they are not who you think they are out of the spotlight.

  • @danaghasempour580
    @danaghasempour580 Год назад

    8:40 a mindblowing theory.

  • @jashansogi2641
    @jashansogi2641 Год назад

    10:32 that could be a shirt

  • @birger937
    @birger937 Год назад

    Fatneek finally got the honor of appearing at Athletic Interest.

  • @The_G.O.A.T__
    @The_G.O.A.T__ Год назад +1

    Hi Again Athletic Interest 👋

  • @kingkhaya1115
    @kingkhaya1115 Год назад

    I’m so mean I make medicine sic~Ali 😂

  • @zacharygoodwin789
    @zacharygoodwin789 Год назад

    Great video, as always, but I think the bit about the sidemen charity match is a bit misleading. I don’t believe Logan Paul was really part of it and rather than a ‘try their luck’ thing it was an annual event

  • @1dylanflowang
    @1dylanflowang Год назад

    brands should sponsor those that deliver results, like competing at the Olympics or even at the national level. What sporting achievements do influencers have?

  • @edwardiris58
    @edwardiris58 Год назад

    0:28 mayweather vs McGregor did 4.3m ppv buys one of the biggest ppvs of all time

  • @kylereiter1432
    @kylereiter1432 Год назад +1

    I see your ad rickroll

  • @bgb_
    @bgb_ Год назад

    The New Originals 🐐

  • @donut9600
    @donut9600 Год назад

    0:37 lmao rip goatifi

  • @itz_yeastic
    @itz_yeastic Год назад +4

    2:28 Buddy, his real name is MUHAMMAD ALI, not an AKA, he has said it multiple times, please don't disrespect him like that.

  • @ccyclo
    @ccyclo Год назад +1

    Bro really tried to sneak Logan Paul😭😭

  • @NihinduAngana
    @NihinduAngana Год назад

    haha smooth segway to the sponsor!! #SmoothCriminal

  • @alpavora9430
    @alpavora9430 Год назад +5

    King Kohli 🔥🔥

    • @dimebang8052
      @dimebang8052 Год назад

      kin cr7 cristiano ronaldo siiiiiiiiiiiiiiiuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

  • @carenthusiast6748
    @carenthusiast6748 Год назад

    Athletic Interest wants to be the Nike of sports infotainment

  • @senthamizhselven3668
    @senthamizhselven3668 Год назад +3

    It is Muhammad Ali, not Cassius Clay AKA Muhammad Ali.

    • @jaip7399
      @jaip7399 Год назад

      Cassius Clay was better

  • @-Scrapper-
    @-Scrapper- Год назад +2

    Philosophers, mathematicians poets>>> gladiators

  • @bikershub9680
    @bikershub9680 Год назад

    Make videos on cricket

  • @Real_SkyRipper
    @Real_SkyRipper 10 месяцев назад +1

    this is pretty simple, just to give my take on the questions "why would people pay to watch 2 youtubers box", because it's not something you would expect, that's why, it's like if someone made a Trump vs Biden box, or a Ryan Reynolds vs Ryan Goslin, or a Chris Hemsworth vs Chris Evans, etc... it's something we never thought we would ever see but maybe we did wonder or talk about who would win in such a situation, so yeah pretty easy money making thing if they actually wanted or needed the money, hell imagine a Messi vs Ronaldo box match, if that doesn't hit 2 billion views i don't know what will.

  • @dinisfonseca6305
    @dinisfonseca6305 Год назад +1

    Lionel* not Lainl

  • @SH1MIL
    @SH1MIL Год назад +2

    10:21 Is that???

  • @United_Wings
    @United_Wings Год назад

    Nice