Homebrew is Dying | Winter Lager
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- Опубликовано: 2 окт 2024
- Homebrew is dying. Less people are searching for "how to make beer" on Google. Is beer less popular or are they searching for something else? Also, we discuss this whilst brewing a winter lager.
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Call me an outlier, I fully believe we are in the golden era of homebrewing. Maybe not the highest amount of homebrewers ever or the most google searches on the topic, but it's never been easier to be a homebrewer.
There's a ridiculous number of brewing systems and fermenters on the market now, compared to 5-6 years ago. Grain, hop and yeast selection has never been better. New brewtubers and instabrewers everyday. Brewing information has never been more accessible. A lot of the archaic brewing information has been cast aside for modern/better techniques.
Just my thoughts.
I agree Gnome. Now if we can only get the Hoppy Hour back on the reg.
Interesting and optimistic take. I like it!
The reason I started brewing was because I couldn't buy the beer I wanted to drink. So i can see how increased access to good beer could reduce the number of home brewers. But many of us love the freedom to make our own beer and enjoy the process.
I think he made an excellent point. With the advent of availability of good craft beer, even at most Walmart stores, there’s a decreased need or interest in home brewing. I don’t intend to stop though. It is a hobby I truly love.
For me it’s definitely the freedom and the experimentation process that motivates me.
100% this. I started brewing 15 years ago because I couldn't find what I wanted. And while I still like sharing the process and having beer on tap at home, I don't feel like I have HAVE to brew any more, like I did years ago. There's an oversaturation of beer on the market. And while equipment has gotten so much better, all but one homebrew store near me has closed, so I have to drive almost an hour (I don't live in the middle of nowhere, either) to get supplies. Just becoming more of a pain with less ROI for me personally.
@@MileHighGrowler OMG! Yes! The only homebrew store I had nearby (45 miles away) closed during COVID. There closest one now is about 125 miles away, so picking up brewing grain is much more expensive than it should be, having to buy it from one of the online places.
I’ve only been homebrewing for just under 2 years now but have zero intentions of quitting. I love it and I’m only ramping up from here.
Cheers Brah. This year is my 17th year.
@@gregmorris2022 That’s awesome! Cheers my friend 🍻
Keep it going! This is year 12 for me.
Been brewing 17 year starting doing propper mashing brews now, got one gallon of ipa ont brew and will start a kit for Christmas tonight 👌
@@dschneid11 Thanks for the inspiration 🍻
Guys, I’ve been hombrewing for over 30 years. I got my brother into it and he has a friend that brews as well. The hobby is not dead for us. Hang in there!
Yup same. I was 12 when I brewed my first all grain batch under the watchful eye of my grandfather. I'm 54 now and entertaining opening up my own micro brewery. Cheers yall.
I have been a homebrewer since 2011 or so but haven't brewed much over the past couple years. Can't really say why other than life has just gotten busier. There are a ton of breweries around but the price per pint is totally ridiculous at $9+ so it's not really cost effective to go there at this point. Buying beer from the store has gotten pretty expensive as well and finding fresh beer that would justify the cost can be rather difficult. I'm about to get back into homebrewing so I can have fresh beer that is also cost effective.
Agree 100%, Lots of retail options here in Phx but ya have to search to find fresh examples that justify $20 4packs
I started homebrewing 3 years ago because of the pandemic. I felt very depressed as I was constantly locked at home because of the whole covid thing and at one point I hit rock bottom and started to wish I was dead and shit... Thats when most people start going to the gym or finding some lifechanging hobby. For me that was homebrewing.
I'm super grateful for this community and this hobby. I know there aren't many of us out there, but man is it a fulfilling hobby! Im sure homebrewing will endure, just as I did.
Its not dead, it just smells funny! apologies to Mr Frank Zappa.
Any new homebrewer interested in the hobby is subjected to all the new equipment that is now crazy expensive. I mean a $1500 fermenter is just crazy.
It is no wonder the hobby is dying.
The worst part is every home brew channel is sponsored by these companies. A person interested in getting started thinks that having that equipment is the only way, as everyone is using it.
The best part of home brewing is you don’t need all the fancy crap that is showcased on a majority of the you tube videos. My brew system is mainly orange. The biggest purchase I made was a sixteen gallon brew pot as the 10 gallon turkey roaster I had wasn’t big enough for the big stouts I wanted to brew. The 10 gallon pot needed constant attention. I have no desire to purchase the big electric systems that are being showcased on you tube as I’m sure the manufacturers aren’t going to send me, a backyard brewer, one for free. Hint, hint, hint.
Beer is high calorie/carbs. I think all the trends are heading toward those disgusting flavored booze seltzer things.
You haven't proved home brewing isn't popular. You just proved fewer people need to learn how to do it right now. Because we are all good at it now.
Bros, noooooooo!!!!! Terrible news with the Google trend but to hell with their data. Home brewing may slow down but it will never die. We’re too stubborn a group to let it die!
Dying or not, I'm going down with the Hombrew ship. Love this hobby!
My local homebrew shop closed after 11 years.
I have been brewing for a couple years now. In that time I have actually seen a decline in craft breweries. They used to be all over the place, every town seemed to have one or two (at least in my area). However; over half of them have closed. I have also seen an uptick, even in grocery stores, on beer varieties from supposed craft breweries throughout North America. I find most of these beers to be rather crappy. I'll never stop brewing, until I'm too old and frail to manage the equipment anymore. Once you start and taste the output, it's just night and day compared to mass produced commercial beers. Not patting myself on the back, just saying ... like everything else.... it's a focus on quality over quantity when you do it yourself.
Lifer here! Love this craft and the community is awesome!
Sounds like a real rags to rags story.
My 2 cents: with the rise of better brewing equipment and access to ingredients, there was an increased interest into homebrewing. I say, just like with everything else, only the serious homebrewers are now staying in the hobby, which is what explains the decline today. ADD that on top of the access to craft beer and the decline makes sense.
I think this tracks. The hobby popped off many years ago, gaining some popularity. As with many hobbies though, people just simply stop doing it except for the passionate people.
You are 100 percent correct. I've seen that just in my viewer analytics as well. Way more hype in the comments on earlier crummier quality brewing videos I have on my channel. Its been in decline since around 2016 or so. You will find that it was much a fad for many and a lifestyle for the rest of us. Glad to know, sadly, that my own assessment from analytics lines up with yours.
For me, it seems that making beer at home might more time consuming than it’s worth just buying it. I like cheaper beers like American lagers and they are usually cheaper just to buy but I do like fancier beers but it’s so hot in Arizona they don’t taste as good when it’s hot outside. It’s difficult to maintain temps when brewing I bet. I loved the beer culture when I was in Michigan. It’s not here in Arizona I think due to the heat. Beer equipment seems to take up a lot of space. I think making wine and mead and cider is probably much easier than beer and maybe more noob friendly and more worth it since wine and mead and cider can cost a lot. You don’t need as much equipment. Now bourbon is blowing up it seems. No carbs and no bloat. But recently the inflation has causes a lot of fancier beers to be 2-5 a can or more so it might be worth it to make those at home.
Perhaps all of the homebrewers since 2010 are going professional and opening up these breweries that are popping up everywhere for craft brewing. I know I even thought about going pro and I started in 2010.
I don't believe a google search graph is accurate for a few reasons; 1. computers are going away and people are getting information from other locations like RUclips/TikTok/Facebook groups vs searching the web 2. you might have reached peak market penetration, meaning whoever wants to brew is doing it, like smartphones I bet the searches have declined because people already know vs certainly usage is not declining. 3. I watch RUclips videos all the time, and use websites, but I can't tell you the last time I searched for brewing, I have the bookmarks saved and subscribed to channels like this one. Thanks Love my Clawhammer!
I thought making meth looked fun in Breaking Bad, but I didn't really want to start doing meth, so I'm doing beer brewing instead.
Great choice.
If I didn't have to clean after brewing I'd brew every weekend. Any new tech coming from the brew industry needs to be tech to make cleanup easier.
Is dying for hipsters who are getting broke buying expensive crap to ferment something that mankind is doing for millennia using what they can get from their areas.
As long as ingredients don't become crazy expensive and hard to acquire I have no intention of ever stopping brewing. Also for me i like the challenge of making a beer to compete with top tier brewers. It's very satisfying to make a great product and you just dont get the same effect when buying beer that you didnt create.
Any good online places y’all get your ingredients?
Alternative Beverage has website, based in Belmont, NC.
Free shipping over $50.
had to click on this click bait just to hit thumbs down. Calm down drunky.
As long as there are breweries, there will be Homebrewers. Honestly, the main reason I brew is because the liquor and grocery stores are FLOODED with commercialized "Hazy" beers that all taste the same. Not knocking anyone if you like that sort of thing, but there's no real variety anymore. Stores stock what people buy.
Homebrewing is good if you like classics like a good Altbier, Rye Pale Ale, Czech Pilsners, Classic Dry West Coast IPA (that aren't 7 months old in the beer cooler), Steam Beer etc.
The pendulum always swings both ways. You’ll likely see it go further in this direction before it overcorrects and goes back.
I predict when GMO yeast and hops really take hold, you’ll see another homebrew renaissance.
Off topic but you look like Jason Statham mixed with Dennis from Always Sunny.
This video is 9 months old?? Man, I just started my homebrew journey last month. I'm still all gas right now!
This is the best video you guys have done....cowboy brewing style...you got me back to brewing...thanks guys
All I'm going to point out is brewing videos don't garner a lot of interest - never have...If you baked Chocolate Chip cookies and posted a video about it or posted a beermaking video...the cookies will smoke your beer video with views. Why? More people feel like they can approach making the cookies and they probably have the ingredients on hand...beermaking is not usually like that. It is technical, "experiment-y", intimidating...needs special equipment, ingredients, etc. Plus, if your idea of a "good enough" beer is any of the macrobrewery beers - you aren't likely to care enough to want to brew yourself...I don't think brewing is dying as much as it is just appealing to a niche "chef" in the first place. I brew to RELAX, and I dig biology, chemistry, cooking - so it fits. Cheers!
Great video, you guys got me laughing 😂 cheers 🍻
Too many people in the comments trying to disprove your point about homebrewing being on the decline, so I've decided to quit in order to keep this video accurate.
I'm done homebrewing. I'm only garagebrewing from now on.
I think it's Gen Z, they just don't drink as much, especially beer, so there's not a new generation of 20 somethings getting into brewing.
What does the trend of home distilling searches look like?
There's a lot of places, about a dozen, to buy grolwers of good craft beer in local wheras 10 years ago there was one. It's the taxes, I'm in Canada, thus high cost that got me into home brewing..
Just picked up 2 packs of mythical hammer 🤘
Yes homebrewing and craft brewing are both in decline.
The strategy set out by the big three is working, and hop fatigue has set in . To survive return to brewing classic styles. Let history guide you.
Like many others, i started homebrewing after being exposed to really good beer from Europe. I was stationed in Germany and then was sent to New Mexico. As the craft brew movement took off, I didn't need to brew anymore. However, moving to the Seattle area, every other beer is some sort of insanely hopped IPA or insanely overpriced. I'm going to break out my gear and start brewing again, just to have beer I like.
I had to laugh at the star san comment. My old head brewer used to complain all the time about how foamy the star san was. Once I became head brewer, I just started filling the bucket 3/4 of the way, then adding the concentrate, then continue filling. No foam.
might be less searches coz alot of people have your channel subscribed and therefor dont search for it anymore
I've been brewing for 10 years. The only craft beer I drink is the stuff i make. I think cost is a big factor for people. The majority of brewing content out there is guys spending 50-60+ bucks on a 5 gallon brew all in, more for hoppy beers. This creates a culture where "hobbyist" type guys just do whatever the brewing youtube channel does, like buying liquid yeast, galaxy hops, "flaked oats" and other "specialty grains" for $5 a pound from the homebrew store. All of this in reality is overpriced, and most of it is needless. When you do it like this it completely sucks the frugality out of brewing.
I brew 5-6 gallons, keg it, enjoy and share with friends for very little money, like a 2-3 dollars a gallon. I use local grains in bulk that i roast myself for stouts, hops bought in bulk on sale, yeast I often re use from brews or i just use powder if its been a few weeks between brews, and I have a local air place that does co2 refills for cheap.
I haven't found anyone else that does it this way because all of the brewing content online is either people trying to sell something, or nerdy hobby guys with beards who just do exactly what they see other people doing online.
I agree with you to some degree. Also,people are lazy and don’t appreciate the art of creation on a personal level. They would rather just buy something and not have to clean/sanitize etc. I’ve brewed off/on since ~’96. I get busy with life but have always come back. I love my own creation.
I’ve been at it since a Mr . Beer kit . I knew it could get better , now 10yrs in my beers are enjoyable . I only buy beers when looking for inspiration. Never make the same beer twice . Lagers and IPA’s are it , light ales too … keep on brewing people …..
I need a RoboMop after my brew day!🍻
Been homebrewing for 20yrs after my anvil system failed I bought one of yours. I belong to.the forest city homebrew club. Our club is large and does tons of activities. I guess I don't see the decline in homebrewing
I started homebrewing around 2017 and it all clawhammers falt lol but if not for you guys screwing off and making videos I feel like it would probably not exist my local shop is not doing so good and that's sad because my local brewery kinda sucks I will definitely continue to buy products from you guys might have to start buying supplies off net if my local shop closes keep up the good work guys I have watched your videos 10 million times over love them
I just started homebrewing with myself within the last year. I haven't googled much about homebrewing etc because there are a lot of sites like yours that have all the information someone could need, even recipes. So once people find these sites they don't need to look for new things. Basically the only thing I google anymore is abv calculator on my phone to go to the same one every time.
Currently I have real sugar Mountain Dew fermenting and a Masala Chai Tea Milk Porter fermenting (This one fermented like crazy)
I think basing the number of homebrewers off of the search how to brew beer is not an accurate way to measure really, once you know how to brew were not going to continue to search for how to brew. So experienced brewers are continuing to brew but there may be a slight decline on new homebrewers based on the search for how to homebrew. I do agree though that the number of local breweries definitely affect the need or want to get into homebrewing. Love the videos guys!
I just started my first two brews last week! I'm waiting for them to finish fermenting but I'm so excited!
No recipe to be found, dudes.
I think its a up and down hobby.
I just got into this 6 weeks ago, lol.
Been brewing for seven years, five as an all grainer. With less HBS it’s made it more of challenge to join the hobby. Also, people don’t really want to deal with the mess of home-brewing. That said, home brew for life!
I’ve missed these videos. Thanks for bringing some back. Can’t wait to get one of your systems.
I will make some of that
Passion can transcend the ups and downs. I see so much passion in beer, both at home and as a vocation. I am optimistic for the future.
I think, like me, a lot of people picked up home brewing during COVID. Now that "regular" life has returned and other hobbies are becoming more readily available, the interest and available time is decreasing.
Yes but popularity is also much lower than before covid. I think it has something to do with young people drinking less.
What are you going to do with all the booze, especially if your friends also don't drink that much.
I am still brewing, but I think the influx of good/better/great micro and local breweries does allow us to go grab what we want without having to make it. Still plan on keeping brewing, though.
I absolutely love the way you guys went about doing this one! Every time I watch one of your all's videos I learn something new and incorporate it into my skills! Very unique guys, well done!!!
@6:50 Is Ding-a-Ling the scientific name for you and Emmet?
Yes, that’s the proper nomenclature.
Sticky floor sounds may be most relatable thing I’ve ever seen in home brewing video. Have enjoyed watching you and Emmett since the beginning. Thanks for all the great content.
I have no plans on slowing down or stopping my Zymurgistic pursuits. Born and raised in Fort Collins and then lucky enough to be stationed in Washington state with the Navy, I was ground zero during the Golden Age of the late 90s and early 2000s of the craft brewing movement. So many delicious beer styles flavors were being made from small outfits like Coopersmith's beautiful handcrafted English styles ales to the amazingly peculiar Apricot Hefeweizen from Pyramid Brewing in Seattle. I remember having 3 day shore leave in San Diego and trying Sierra Nevada Pale Ale for the first time. So bitter, so hoppy but deviously different. That was the beer that had me hooked. These days the IBUs seem so miniscule. Living in Wyoming we are in a craft beer desert. Shelves are full of beers from the big brewers, AB-Inbev, MolsonCoors, Pabst and all their little off shoots. If there is a craft beer option it more often than not is a super hopped hazy something or another. Brown ale, porter, red ale, even a normal American pale ale is hard to find because the can says pale ale but when you pour it it ends up a low octane hazy boi. I homebrew so I can have a fun somewhat inexpensive, sometimes competitive hobby and have a source for beer styles that I either have a hard time finding or that breweries just don't make anymore (looking at you rebranded Flat Tire!)
A friend and I brew together and every week we pick a place to drink a beer and have a meal. It may be true that home brewing is declining, but by how much? It’s to be expected that hobbies can come and go. And we have to admit that brewing can be hard work. Our brew day takes up to six hours or more, including the prep, the mash, the boil, cooling, pitching the yeast, and lastly the cleanup. Secondly, home brewing can become expensive. You first purchase a gallon kit, then a five gallon kit, then a ten gallon system, and don’t forget the fermentation vessels and the fermentation chamber, then there’s the kegs and carbonation. And then there are the occasional visits to the home brewing store for ingredients. It will all add up. So if you want to do your own brewing, there are costs to consider, but there are also great rewards. You will surprise yourself with very tasty beers. And if you’re doing this with a friend, which I recommend, you’ll have lots of fun together. And there is always a zen dimension to brewing, that what you do in one situation, you’re probably doing the same thing in every other situation. It’s the planning and preparation, the attention to details during brew day, the cleanup, and working with someone else. All are very valuable learning experiences and tools for the rest of your life.
Looking at the graphs you showed it might be safe to say that the people who searched for ‘home brewing’ may have created their own breweries and they evolved from home brewers to commercial brewers. At least given the information you’ve provided along with your commentary.
I agree that I also was brewing beers that I couldn't get in my area. However in Canada a half decent craft beer will set you back $3.50. ($2.60 US). We have a lot of taxes on alcohol in our so called free country. So with a recession or possible depression looming next year, I believe home brewing will make a come back. Kyle, I would be interested to see what you find if you add to that a chart with recession info and see what shows up. I bet after 2008 home brewing really got going! Hope you guys keep going and never give up. Cheers.
Yes, post 2008 search volume increased. And speaking of recessions and whatnot... If you look at pandemic data, searches for "brewery" plummet for a minute and searches for "how to make beer" skyrocket at the same time.
Not a mention of Flight of the Conchords?? 😔
Wholesale, shameless ripoff, wasn’t it?
i love home brewing, ill never stop
Hey man everything goes in circles when it comes to popularity. It will have its day again, sooner than later I think. The thing that got me into it was the extortionate prices. $15 for a decent IPA in a average pub? No thanks. As long as prices keep rising, home brewing will stay relevant.
$15!? That's nuts. Where?
$14-15 NZD where I live. So like 9 USD? For like a decent IPA, nothing special. You can still get a mass produced beer for like $9 NZD.@@ClawhammerSupply
I resisted homebrewing until about 10 years ago because I knew I'd love it, but just wanted to avoid the capital outlay. Several iterations later of capital outlay, I don't see my passion for homebrewing slowing. So many things learnt and so many more things to learn. I do enjoy comparing my beer to the others. Especially satisfying when you nail a brew that measures up to the commercial brews. Selfishly, it might be good homebrewing is decreasing in popularity for us folks in it for the long haul as we aren't battling for ingredients with the short-term interested homebrewers.
It is a very enjoyable hobby. However people are drinking less and less alcohol. Especially young people.
I hear so often people that brew just giving away their product. Even if it's great. I think that's the reason.
What are you going to do with all the booze?
I like to home brew, but I don't geek out on water profiles. I do shoot for times and temps, not so much water quantity, but I'm good with close. I prefer to do 5 gallon batches that fit in my coke keg. Thanks for the vid. Only had one brew that was an epic failure.
I started homebrewing maybe 25 years ago. Back then, there were some styles that were very difficult to find, and few examples of them. Now I go to the corner store, and they've got many, many more styles available than I ever brewed, even after what, 150+ batches? Sadly, probably somewhat true.
Oh, I retired ten years ago, and I've been too busy to brew!
I jamp straight into distillation after watching the popcorn Sutton documentary once 😂, but I really want to start brewing my own beer
I started by making wine and cider 5-6 years ago... along with some hypotheticals. I made a one gallon beer kit that tasted great, but it was flat.
I am currently waiting on my birthday/Christmas gift: a quad tap kegerator and all the fixings. I plan to make it with my stepson - hopefully he will take it on.
Considering how much a glass of beer is these days, I would think folks will be more interested in home brewing again. 🤷♀
I'm just starting exited for the first batch it's 10th day looks good and abv 5.25 % wheat ale
making lots of beer, super cheap, with exactly what I want in it. I have no intention of stopping. and the better I get at it, the better final products I get, I imagine I'll be at it a while :)
Homebrewing is one of those hobbies that typically starts for folks in or right out of college. But Zoomers are drinking a LOT less, and when they are, it's clear stuff like white claw or vodka. Unfortunately that means the pipeline of homebrewers starts to empty out and the hobby ages with its audience. But it will always be a thing even if more people are leaving it than joining it.
Ive just started homebrewing. I am not good at it at all so far but i wont be quitting anytime soon lol. I started because I like the thought of being able to make the exact flavor I'm looking for. Hopefully someday I'll get there.
I've never liked spicy hot beers except for mole temptress from Lake Highlands brewery in Dallas. I think the spicy with other stuff is the ticket. I would try this.
Both of my local homebrew supply shops recently closed down. I dont have any options anymore to walk in a store- maybe in my entire state (MN)! Have to order online, wait 4-5 days, and pay the shipping and milling charge. Sucks
Success! Everyone knows how to brew now! Great work!
Despite the obstacles of life i just continue brewing my own beer. Your videos are always inspiring! Greetings from Italy guys
Homebrewing is dying, maybe beer making is declining, but home brewing isn’t. I make wine, cider and mead at home but I certainly don’t make beer. And I know a lot of people like me. So homebrewing is alive and well.
Wow makes me want to brew a xmas bier
This recipe is 100%. It'd definitely dangerous to have around the office.
My local homebrew store shut down, and now I either have to order online or drive almost an hour each way to the next closest homebrew shop. Which unfortunately kinda made me stop
Click bait to get me to watch advirtizing. No im unsubscribing
I think - everyone who choose to brew beer - just do it! I brew my beer and I use one recipe with small variations. It is not true - about lost interest about beer brewing! Winter for me is the time when I drink wine, strong alcohols. Beer is summer drink for me. Be Happy! 🍻
In my area Homebrewing is going up. My club has gained 30 new home brewers in the last 4 months. I think the cost of craft beer has gotten us more new brewers.
If people are home brewing much less, then more fool them I guess. I have just brewed a Vienna lager that will be ready just in time for Christmas, and will end up costing me just over $1 a pint. More cheap and tasty beer for me. Great video as always guys, keep up the good work!
Been brewing on and off since 2010. This winter my goal is to clean my garage and get a dedicated space for brewing so I can get that pipeline of deliciousness flowing.
I recently started making Mead at home. It's been incredibly difficult to buy brewing equipment.
Local stores have gone in the UK. Amazon's selection is poor.
I’m an Australian and not brewing at present though I’ve been at it on and off for 50 years ; malted my own barley etc. I doubt if the declining trend in brewing will happen here , the cost of living is sky rocketing , people are feeling the pinch. As well our Governments have found new ways to raise the taxes on alcohol , kind of indexing annual excise taxes ,(always upward). To give an idea what we are paying , a 24 can box,(we call that a slab) of say 4.5% alc. beer, 375mls. or 13.1/3 Oz costs between $50 and $60 AUD ,depending on brand. A pint of good beer in a bar could cost between $15 and $20 AUD. Dear enough I reckon for the “working man’s drink”.
I think the brewery boom and decline in homebrew interest are related. Not just because there are more breweries and more options than ever. But many pro brewers got their start as homebrewers. Once those homebrewers go pro, they aren’t homebrewing as much, if at all.
My homebrewing journey ended before it got started good. (Health reasons)
Such is life....😢 drink one for me guys.
Brewing for 10 years, and not stopping anytime soon!
When are we going to get our keg?
Listen..... You can't hold me to this. Seriously. But the machinist that is wrapping up our lids said 2 weeks. Now, could that turn into 4 weeks? Most definitely. As we've learned, nothing ever goes to plan. That is, unless you don't make a plan!
I quit homebrewing simply because I was drinking to much beer. I don't drink at all now, (I do not recommend this lifestyle) (The not drinking lifestyle that is.)