when pretty privilege fails you
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- Опубликовано: 25 дек 2024
- How did the D’Amelios screw up more than$ 32 million worth of pretty privilege? The downfall of the D'Amelios explained by your marketing bestie.
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Do you think the D'Amelio brand is successful or not? Which pop culture girl icons should we analyze next?
Doja cat!
@@kumariprativa1632 icon!!
Ariana grandee
No I don’t think it was successful if the scale is 1 to Kardashian. I despise Kardashians and Jenners but I can’t pretend they didn’t make an impact on the culture. Kardashians have always known who they are and have capitalized on it, the D’Amelio brand is so random. They simply don’t know who they are so they just thrive on cash grabs. Sadly in 2 years no one will care who they are.
Whose brand?
I’ve never understood why Charli didn't focus on selling dance-related products. It seems like a natural fit that would align perfectly with her brand.
I was thinking that too
That’s literally what I was thinking
She's a teenager who doesn't know any better and probably just listened and did what people told her to do was gonna be a good idea.
Yeah the whole coffee thing caught me off guard...
@@Airahar She's 20 years old now.
the Damelios also came from an already wealthy family from a Conneticut town with old money families. Charli also went to a prestigious high school. Its not just pretty privilege, its money and connections.
Every twitch person ever
*Connecticut
@@Billionaire1998not at all WTH I do twitch and I’m broke asf 😭
Nepo babies and disconnect with their audience go hand in hand
They're parents are def pushing the two young girls to be celebrities for themselves, which is pretty sad.
Their*
Sometimes, you have to capitalize on your 15 minutes of fame. With all the money they’ve made, they could just quit and live comfortably.
This is true now, but Charli blew up on TT before their parents even knew what TikTok was…
@@peterparker2068funny thing is that her parents were already rich lmao. They became too greedy.
fr
the girls were doing so good on their own, ppl already like them at the start. its their parents thats ruining their career, they somehow wants to be famous too, so when they learned that their children were famous, they created their own channel and squeezed themselves with the girls. the parents WANTED to be the next kardashians, even tho the girls clearly is not on board with it
Kardashians became famous before social media. The only way we could see into their lives was by watching their show. Now everyone posts everything on TikTok. There’s no need to watch a show.
I remember kinda enjoying the show when it felt like this obscure thing that you saw in secret cause it was cringe to admit it. Then they blew up like a virus and became actual business people and took over everything. It’s just uncanny. They were ok when it was just the show but I did not need this much Kardashians crap.
the kardashians still have a show and thats because they dont post so much on tiktok, meaning even if you wanna see whats up with the karjenner clan, their instagrams can only take you so far
@@auliamate which in itself is a clever strategy business wise. You don't want to wreck your show's viewship numbers by over saturating the content on social media platforms.
Facts
@auliamate Yeah but people post so much about the Kardashians and the show that most people needn't watch it
You just gave them a marketing consult for free lol
FR
yes hahaha and I think it's great strategy for the CV as a marketing case study, I mean, I'm developer and designer, sometimes I just re-do some stuff just for portfolio
I don't think they will ever take this as advice...they will just be upset about the criticism.
Doubt they're gonna look into this 💀
Doesn't she get money from RUclips?
The thing with Charlie damelio is the girl got famous for dancing and clearly likes to dance and that’s mostly what she comfortable doing so why is her team having her do everything and come out with everything that doesn’t cater to what she does girl could literally make herself known in the dance world she can be a backup dancer for somone she could be a judge on a dance show she could have products that cater to dancers like dance clothing and shoes but it’s like the rest of her family wanna leech off so they just have her doing everything so they can benefit
If she just focused on a clothing brand with active wear and actually put effort into it then she would actually have something to her name in ten years. The issue isn’t exactly the relevancy to her, I think it’s just that it shows when they aren’t passionate about a brand
Dude use commas or a period.
@@parch_mentpaper ,.
@@st3458 perfect 👌
@@st3458 While I was also initially bothered by the lack of punctuation, that response was probably the funniest thing I've ever seen, you deserve an award for that shit
girl you just gave the D'Amelio's VALUABLE marketing and business advice! They better pay you after watching this! love the analysis, as always!
It's sad how people don't realize how much people use pretty privellage
Bullshit
It is mostly just celebrities.
They’re pretty? To me and this is seriously not hating but they are the very definition of “plain jane” to me they look extremely basic and plain. Nothing special unique exotic or stunning about their looks they look like the average girl to me.
its sad that people are so shallow and superficial they raise people just for being pretty.
@@vixxexo6855 not true, it can be a non celebrety person. pretty privilege is everywhere
Tbh the reason they got famous is because they jumped at the app at the "right timing", not even pretty privilige cuz lets keep it real they're cute but look like any teenage girl you see out. Because of that and the clear lack of or hidden personalities / genuine interest it was doomed to happen sooner or later.
Same. It's the timing. If they just got on the app now they wouldn't blow up like that cos it's saturated now.
FR imho i never considered them as pretty. they’re normal.
yup yup! just another case of trying to stretch the 15 minutes of fame
Im glad someone said this because I was thinking "ummm we use the term pretty a bit too loosely nowadays" She's not pretty... she's average at best
"Pretty privilege" doesn't mean drop-dead gorgeous, just clearly conventionally pretty. Nice body, facial features, etc. People who are more likely to be seen as "normal" than people who actually look more normal
America is sooo deep into consumerist thinking that "authenticity" is perceived in relation to building a brand.
100% These people need to touch grass for real.
You are right building a relatable brand is an oxymoron as you get richer you are less relatable success will destroy your brand.
It’s most of the world at this point. It’s easy to put it on just America, and it certainly applies, but to name a few, Western Europe, China, South Korea, Canada, Australia, etc, aren’t really any better.
I’ve been struggling to put that exact sentiment in a concise way and you fucking did it!! Yes!!! THIS
Bro thinks capitalism only exists in America 💀
why does mom damileo give off evil step mom vibes LMAOOO
There is a Brazilian youtuber called Luba. He said something I'll never forget. "On RUclips(internet), people come for your content and stay for your personality." People with inate pretty privilege usually don't have that much of a personality.
"People with inate pretty privilege don't have that much of a personality" Somehow, I feel this statement is a little off...
@@parko1130 Agreed, that seems pretty judgemental to me
I think its that esp w the internet, people who are more conventionally attractive just get more attention on their looks whether they have a personality or not, there’s pretty people who understand this and realize there’s more capital in just being pretty so they dont show their personality online and keep it more private. The internet loves to tear down pretty people when they try to be anything other than that anyway so why put your character up for slaughter
There are plenty of attractive people who are plenty charming and filled with personality. Charli and co are just konda meh in terms of personality.
More like "ppl come for looks and stay for personality". This is a fact
I saw a deep dive video on alllll the random shit the Kardashians did just trying to find something to stick before they gained traction, and it's like they took a page out of their book hoping they'd have the same outcome
its very funny to me how they took every step in the kardashians handbook but forgot the years and years of public relations and brand identity the kardashians have been working to maintain lmao
The problem with the D'amelio team's strategy is they forgot the Kardashians spent like 15+ years with more spaced out side businesses, whereas they wanted to speed run every business idea in like 4 years.
@@blubbydragon5381 The 2000s were also way different time to break into celebrity with no social media and cable TV was dominant. Backed by major TV companies and a wider audience than the fracture modern landscape of internet social media.
What was the video called? I’d love to see it
I'm convinced society makes the wrong people famous.
many times
You are part of society
@@mdr8062 how?
Always been that way.
@@ALT-vz3jn K?
My biggest flex is that i don’t have tiktok and was never obsessed with charli
girl I didn't even know them hahah
My biggest flex is that I still have tiktok but was never even mildly obsessed with them
same lol. i never get the tiktok hype
I don't watch Tik Tok either , nothing there to watch...
@@taeyongisbald2369same XD
during her peak in the quarantine era, she was literally everywhere. I remember being in grade school and my friends would come into class with her dunkin' donuts drink 💀like she was so influential and looking back I still don't understand the hype
People are drawn to trends.
It's insane to hear this because as big as she was, she never came across my feed. Not once. It was only when the controversy of the artist whose dance she didn't credit that's when she popped up.
Frr i never got the hype. She wasn’t even on my timeline when I had social media. I didn’t agree with the huge hate she was getting but I also didn’t get the love. Then again I feel like I’ve missed/not understood the hype of most influential teenage creators like Emma chamberlain either.
ikr i never got how she was so popular
idk who she is.... but im old, havent been in "grade school" for decades
I know beauty is subjective but she's the most regular bland white girl i've ever seen. She's no out of the ordinary beauty, nor does she have a personality that compensates. I never understood the hype honestly
Yeah right
Her avergeness it what makes the appeal. She is slightly more attractive but not threatenly so than the average girl. It makes her relatble and slightly aspirational
Beauty is not subjective, period.
That's what the world wants to see
Was looking for this comment
This proves that when you’re pretty, good AND bad things can happen to you.
Nah, the money they have outweights the hate. Also they only are hated bc they are too greedy. No human being should be allowed to have this much money, everyone who has it should give it to charity. Studys prove that quality of life doesnt increase when people earn more than around 100 000 k a year and other studys show most rich people just become selfish and arrogent.
They’re pretty? To me and this is seriously not hating but they are the very definition of “plain jane” to me they look extremely basic and plain. Nothing special unique exotic or stunning about their looks they look like the average girl to me.
yeah what a shock. everyone's human. How about stop calling prtty people priviledged and star calling the people raising superficial//shallow.
@@alyzak.8997How about reading my comment and realizing that I didn’t call anyone pretty privileged?
Whats the bad thing bruh
Just wanted to say that the first few minutes of your video is literal perfection. A lesson in how to invite new audience, incite their interest and hook them in. I subscribed within 2 minutes of watching this (and this is the first video of your channel I ever watched). Amazing job!!
Pretty privilege is so ingrained in society we don't even realise what's happening so we end up asking questions like 'why are these people famous?' when we were the ones that gave them that fame in the first place 🤦
Edit: I realise this isn't everyone but it's still a lot of people who are the ones liking and sharing these videos and honestly it's reassuring that not everyone just likes/shares because of someone's face so we was more of a majority (sorry for any confusion)
not we :0
@@ogshaynanigans says the one that clicked on a charlie damelio video
It happens in every society so, it probably has little to do with society. A society, maybe, could be engineered to be anti-pretty but, it would be like a society that rejects most sex (think Victorian England) - it will still be around in less ideal forms.
@@gregtaylor9806 victorian england - have very nice booty wearing...I mean at least depict on movie like pride or prejudice? Dont seem so they are anti sex, some still get pregnant before married type of scenario
Or a video about pretty privilege is failing people. I dod not recognise her on the thumbnail @@aylincastillo9561
If I was her, I'd be ecstatic. She massively capitalized on her moment to make money that none of us will ever see. Who cares if she's not relevant or in demand now? She's still extremely young, she could retire tomorrow and live her life without stress going forward.
she's had a lot of opportunities, but honestly there's a ton of pressure on her too from her parents and the media and random people on the internet. obviously she can be grateful and everything, but she can't ever live a normal life after that. there's a reason a lot of child stars are messed up.
So true. I wish i could get that famous. Make that much money. And then become so irrelevant no one cares are stalks me anymore. Honestly dream career 😂
@@RayTheomo Glad to know I'm not the only person who thinks this
I too don't see where the tragedy is.
@@Cubby9999 that's one-sided thinking
feels like the problem started when she veered away from her brand, dancing. She did a bunch of things not related to what got her famous in the beginning. People were following her to see her dance, not talk to her parents at a cafe over her lack of interest in the industry. It's like Mr beast stopping making over the top videos and turned his channel into a celebrity documentary channel. Different audience.
In that case, how çomes feastables and Mr beast burger worked for him ?
@@hannahrm1501 I think the candy bar is successful so far but the burger brand is not. I’ve never seen it anytime I visited the US, (I’m Canadian) it’s never come up in any conversation about fast food, I’ve never even seen an ad online for it.
On the other hand, feastables I have seen in some candy stores in Canada that specifically cater to candy from different countries. Have yet to see it be as available as Hersheys or Cadbury.
You mean Mr Beast shouldn't change from over the top competition videos into say a chocolate company?
@@hannahrm1501the what?
@@hannahrm1501clearly it didn’t work enough 😂😂 (I’m gen z too)
Being able to put teenagers to dance in this young generation is so powerful. They should have made that their goal, make paths for people to engage in complex dancing again, not just jumping in a Electronic festival, but something more elevated.
She as the most teenage / white / disney / nickelodeon / Rich kid facial feature and looks i've ever seen
@@alicefindlay4706 Okay she can dance but what's the connection with my comment? lol
@@alicefindlay4706 I'm black and i disagree anyone can dance. They just have to traine and actually try to dance lol.
White people can't dance ? Where does it come from ? Like cause our skin is white we have some kind of disease that stop us from moving our bodies ? 🤡@@alicefindlay4706
Dawg we know she's white why do black ppl.... Nvm
and thats a bad thing ?
I think that something celebrities and influencers don’t realize is that normal humans get “hate” too. And we don’t even get paid for it 💗
We complain about pretty privilege and give pretty privilege simultaneously. How funny!
We complain about pretty privilege. But that’s just how it is in the entertainment
Men do
Let’s just not blame it on men alone 😂. We’re watching this content from a creator who uses exactly the thing she’s talking about 😂😂
@@winning3329let’s be honest it’s not just men
@@winning3329 most female content that is meant primarily for an overwhelmingly female audience, promotes pretty women more than any other genre. Try again.😂
I like how these videos are filmed, theres a ton of negative space which theoretically means its framed poorly but the edits take up the space so perfectly. These are so interesting to watch and i just think its all really well done.
Just noticed this because of your comment and as someone who would like to set up my own RUclips for my graphic design tutorials next year this is a really great insight!
This wasn't about them being beautiful. In this era relatability is what sells. These girls are just relateable to the average white girl.
They're semi-good looking/average which most girls are which makes them not threatening.
That's why they're famous.
-I'll be honest I've never seen these people before.
Lol same. I never had tiktok so I missed the crazy XD
I didn’t want to say it but yes, they weren’t that pretty. Just average, relatable attractive
yep, i don't he get why people keep saying it's because they are beautiful when you can easily find more beautiful people on the internet
Exactly, these aren't the genuine beauties. They are ordinary
@@victoriap1561True, they look so average to the pretty models on instagram.
2:52 billie eilish is not a self made artist , her parents are both big in hollywood!
That and her brother makes her music lol
@@alexconnor3368 Her brother only really got popular because of her though. Otherwise I think he would have at least taken longer to gain traction himself.
They were actors, but never big, they actually struggled at lot financially before Billie got famous, only the kids had bedrooms and their parents slept in the living room
Actor doesn't mean rich/famous. They got a few decent roles but the job was unstable and didn't pay well
At least she didn’t say Clairo or Post Malone, those two would be way more egregious “self-made artist” labels
Fun side story, I had the same laundry jingle at my house and years ago when I was preparing for my music history exam, I learned that jingle is actually a song called The Trout by Schubert, and it was going to be tested on my exam 🤣(luckily I had heard it millions of times so I already knew the notes by heart)
OK. I admit I enjoyed your side story here.
My machine brand is LG, are all of them like this?
My laundry sounds exactly the same and finished a few minutes before that part of the video . I was sooo confused for a second 😭😭
My parents' dishwasher makes the same tune when finished
@@christina.vivian I'm not sure, i know a bunch of Samsung has the same tune
pretty privilege exists and people who had glow up between school and college know the difference to damn well
Real!
Its almost like they were in a meeting and the marketing lead was like "okay, whats something your fans use everyday?" And one sister said: "hmmmm shoes?"
"Okay.... what else?"
"Ooooh ohhh, mattress"
And they ran with it
Everyone uses mattress and everyone have foot right?😂😂😂 they need a PR for that...
@@cristalblackstar8177 🤣🤣
Not to mention that, during covid, their family went on to have parties when everyone was in lockdown. I think they said something like “oh, we just need a break” FROM KEEPING OTHERS SAFE??? They literally suck and it’s so sad that Charli or Dixie never learnt their parents predation on their success and didn’t separate themselves from their parents to make their own careers. They’ve yet to grow up, despite having success at such a young age
I can say that Charli did what was right regarding the skincare line. In the reality TV show, Charli mentioned how she tried it on her skin and was breaking out, so she didn't want to be this fraud. One thing I can say was she, for once didn't listen to her PR for a cash grab. The music thing between the sisters was dumb because she made one song and left it just another cash-grab thing for her, while Dixie actually took it seriously.
Hey, that's one up from the Kardashians, at least! I mix them up, but one of the women did a "skincare" line and it was so poorly made the products went brown in DAYS from being so cheaply produced. People were recording themselves cleaning their bathrooms with the expired stuff and it was working lollll.
I could've gone my entire life not seeing that 2:16 🫠
As someone who lost like 50 pounds (but is still considered overweight, however it’s distributed in a flattering way, so some people don’t realize) and started learning how to carry myself better, pretty privilege is really gross at its core lol I’ve seen how people treat me better just from losing some weight, and it’s discouraging. Granted, I’ve done a lot of self-work, so that could also be attracting people to me more, but it’s clear that I get more opportunities than I used to, even if they’re much smaller in scale than this. I don’t blame people for utilizing every advantage, besides it’s the fault of others for making it an advantage (if that makes sense). But even when you’re pretty, you have to be somewhat interesting because there will always be someone prettier, or the idea of pretty will change completely.
Obesity will never be pretty, no matter how hard some people try to force it down society’s throat…
I feeling pity on you ...........
omg yesss. people are so judgy on looks. i had such a hard time getting hired and being taken seriously for the longest time. but when I fixed my yellow teeth, all of a sudden people took interest in me. i feel you girl, it is so discouraging.
Absolutely love this type of content! Having been a content creator for a long time myself, I've made my fair share of mistakes. I completely understand your perspective and appreciate it. Please continue making videos like these!
They lack substance
Thats their brand
I don’t think they should be hated for complaining about being famous and their line of work. They were young teens when they got and famous and they wouldn’t have understood what bad could come from being famous and online. Their parents exploited them for money and the two girls had no say. It’s really sad.
Totally agree with you!
Honestly, complaining about being famous is a legitimate thing tk complain about. It really does have serious drawbacks. Everyone will be watching and judging you, one slipup and you’re criticized, mocked, or harassed. People want to hang out with you because your famous, not because they like you. And since your famous, and probably rich too, your life will be in danger, you’ll need bodyguards shadowing you.
agree, they probably still feel like normal teens, this fame just came to them and now they just gotta take life as it comes. Its very fortunate they have this opportunity but sometimes people dont always wanna take advantage of it
I get that. Especially since now they can never have a normal job basically since their parents wanted to pimp them and "expand the brand" out once they got famous :(
It happens a lot with child stars/influencers.
o, so sad, so bad...... oh.... 😅😅😅😅😅😅😅🤣🤣🤣🤣🤣 why you think those girls they under exploitation ? Where from you fished out this information? ....... two girls had no say ai ai ai so tragic....😂😂😂😂😂😂😂😂😂😂
Even if not that attractive, being born into a wealthy family not only opens the doors of opportunity, but the gates of opportunity . I know some plain looking, might say maybe not hot looking people who got everything do to their wealth. Conversely, I know some very pretty people who are just struggling in life . Luck 🍀 is more important . Well, having $$ if u are not satisfied with your look, u can do a plastic surgery. Voila ! You are da beauty. Go to S. Korea , they do plastic surgeries so much cheaper than I n U. S. , and they do a great job.
I still don't get why Hailey Bieber considered attractive, but having rich family prob helpes
@@tatjana7008perhaps the skin
@@tatjana7008 she has a lot of surgeries done and connections, she is nepo
I honestly don’t know why her team is not letting her dance and sell things dance related, she clearly loves to dance and is pretty good at it, pretty privilege can only get you so far before people get bored of watching you
I LOVE THIS MARKETING SERIES💞💞
I LOVE the analyticspoint of your vids!!! You not making fun/ gossiping of/ hate celebs (jojo siwa's vid was on top!) But reflecting / offering a decision / pointing on mistakes of the brands. Luv it guorl. You re FIREEEE
Always love when Zoe posts!!! She's really funny and her marketing stuff is fun to watch (I'm a marketing student)
Same ☺
learning with you guys!💜
Also if you're new here- HIIII welcome!! We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding of the pop culture influences of our girlhood. Tune in and feel free to send requests via comments!💜
Hiiii ZOE, can we please talk about why many celebrities such as Kendall Jenner and Kylie are removing their cosmetic procedures to look more beautiful and are going back to the natural movement.
We need to talk about NATURAL BEAUTY TREND and how cosmetic surgery is becoming less popular with many beauty influencers and celebrities in Hollywood ✨😬😮💨
Hiiii ZOE, can we please talk about why many celebrities such as Kendall Jenner and Kylie are removing their cosmetic procedures to look more beautiful and are going back to the natural movement.
We need to talk about NATURAL BEAUTY TREND and how cosmetic surgery is becoming less popular with many beauty influencers and celebrities in Hollywood ✨😬😮💨
Even Black Chyna and Emily Rajatowski are getting their procedures removed to look more natural and less plastic, I have no idea what is going on
But your good channel for the tea and the discussion
Man nowadays the words “pretty privilege” really makes me mad, because obviously being pretty doesn’t mean that everything you accomplish in life is because of that. But it’s always annoying when someone gets the world because they’re pretty, it just makes the whole statement worse
She isn’t pretty she was just rich, there’s a difference
oh i know right?
the way this person said 32 million dollars of pretty privillage and she still messed up
tf?? does she believe acting / modelling is all about being pretty? sure she got those deals thanks to her looking wonderful , but that young girl must have worked hard with all those shows , people dont see all that
@Study_with_txt seeing how many times some actors are pretty but suck... pretty privilege us still a major factor no matter how well they do the job. There are a plethora of better actors but because they aren't "pretty" won't make it big. And to deny this is to be incredibly naive
@@de5072 but to consider that a person's entire life and status is simply because they are pretty?
its wrong , absolutely wrong
to consider someone's pretty face to be the only sole reason behind their success is riduculous
I guess you’re young and just discovered pretty privilege, and that you don’t have it.
The way I yelled "THANK UUUU" when you mentioned the accesories for dancers bc it just made SO. MUCH. SENSE!! It was right there, idk why their team never came up with that, perhaps bc making quality products for dancers would be expensive, but they would've killed itttt. Heck, even an active-wear and lounge-wear collection/brand, since they're known for dancing in the comfort of their home and are always in shorts, hoodies and that sortf of clothing.
the laundry noises caught me so off guard because that's exactly what my washing machine sounds like 😭was wondering why the washing machine was going off at like 6am in the morning when i hadn't put anything on
😂😂😂😂
I have the same noise for mine 💀
@@fiona_137_mullican lmao, love our singing washing machines
With the amount of money they've accumulated, they can just have a solid wealth management company build their wealth annually and live off of that. They can easily do basically whatever they want now if they limit their lifestyle to upper middle class instead of needing to live like the top 1%. Given they talk about not wanting to work anymore, this seems like the best case scenario for them. Only thing they would need to focus on, is maintaining purpose for themselves
Seriously though, it all started because of how she looked. I had no idea what happened, so thanks for the video! I didnt know much about pretty privilege, but im really gonna delve into the topic now. Thanks for the video!
Are they really that pretty tho? Cultural differences I suppose but they would not be considered attractive where I’m from.
TBH I don't think There that pretty at all.... There young and can make toc toc money and her mom and dad money and the parents use them to keep making money..... They will never be broke!!
@@SocialExperiment232 looking at other people on social media, they're actually not THAT level of pretty. She initially did "blow up" because some guys thought she was pretty but then she was only blowing up, because she was blowing up and people were asking why
@@SocialExperiment232 They're pretty in a safe, non threatening way. You can't be too pretty because then you make people feel insecure.
@@SocialExperiment232that makes sense! But like if the majority of your audience (Tiktok's in this case) think you're pretty, you're pretty.
I had never experienced pretty privilege before, up until about a year ago. I lost around 30 pounds VERY quickly (health things), and people absolutely have treated me different since. I don’t get the full perks of conventional attractiveness. But I do get people giving me compliments more, and just being generally nicer to me. I always saw it in my friends and told them how insane of a privilege it was winning the genetic lottery.
10:11 imagine James Charles being the most likable person at the table
The very frequent use of the famous discord notification sound traumatized me a bit
Yesssss our favorite marketing bestie is back , already love this series !
came across your video being “reacted” to on some dudes channel it was so good that I decided like 20 seconds in that I was gonna find your channel and give YOU the view since it’s YOUR work , and takes your time and your energy to put this video together It only makes sense…. Plus I subscribed too ☺️
What's upsetting other than mediocre people doing really mediocre if not shitty things getting this rich - is that they can fuck up , be totally insensitive to others and still worth the same amount of money. WTF
I agree!
They're just kids dancing on tiktok, what's your problem?
i respect your opinion so much. thank you always for the marketing intellect. you're always right. why not create a dance shoe for younger tweens-20somethings that are dancers or are looking to learn, every brand with their name on it is so random. you really hit the nail on the head with your analysis of what 30 y/o is going to wear the 6inch demelio heels to work
0:50 to be fair, Dixie is the one that starred in that atrocious TV show
i died at her saying the footwear is recommended by doctors for broken ankles like wym?????
I've just started watching and I already know that this is gonna slap.
What they're missing, which is behind what you've pointed out, is an authentic awareness of who they are. In other words, their branding misfires come from a lack of self-knowledge.
so glad i found you through shorts, this is quality stuff
It just sucks that she got realll famous for being a pretty white girl who did a black girls dance. Although the black girl got her recognition, i dont think she really got the same amount of fame as charlie did
Solid video which taught me the value of adding value! I'm curious about the marketing breakdown for the kpop girl group, LinQ. I saw one video with one of the members, who apparently is on brand even in her personal life. I think an analysis of how cool they are would be entertaining.
The only group I could find by that name was a kpop group
@@dotcom3015 It's actually a *J-Pop* group 😅
@@dotcom3015yes? It says in the og comment that it was a K-pop group
Your commentary on celebrity vs influencer was very insightful. I’d never really categorized the difference in media approach before.
I honestly do have a lot of empathy for them being so young and not even intentionally trying to get famous. It just happened. And then it spiraled and now all of the sudden you’re a teenage girl, who we all should know people love to criticize the most, who had millions of people watching you and judging you. I cannot imagine how hard that is and although they obviously have had perks to being famous, judging by how Charlie is slurring her words at 6:49 (among countless other examples I may list later), she is not doing well. They need to have people around them that will keep them grounded and find a balance of things and obviously they don’t have that. Their parents seem to relish in their daughter’s fame and have lost sight of their kids’ well-being.
Honestly, part of me feels bad for them. Society made them famous just for being pretty and now they are asking more of them but they have nothing to give. It's just lack of talent and personality.
I loved hear about your perspective about them. Personally, I just know them as the "oh that walmart rich girls" (and for the user research: I'm from Brazil, woman, 27 years old). And talking about brand, I enjoy how your channel is changing as you grow up with consistency. I mean, I'm here since the exercise routine and healing diaries, I see how you matured about how you talk and film. xoxo
Being conventionally attractive is definitely a part of this-along with being skinny but we can’t discount wealth. They may have not been super rich, but they were clearly comfortable enough to be 17 and not have to work. A lot of folks I grew up with were breaking their butts at that age to get even a little bit of money to help themselves or their families. On top of that, the family had to have money to put their kids into dance programs. Dance recitals, clothes, shoes, etc are not cheap for a “hobby”.
Beauty is in the eye of the beholder I guess, because I don’t think the d’amelio sisters are all that beautiful. They’re not ugly by any means… but they aren’t drop dead gorgeous or anything.I think a lot of their followers were children and those children have now grown out of them thus why their numbers have fallen.never understood why they were so popular.
The D'Amelios need you as their private consultant. You have as some great ideas that would help them push forward and be a more genuine brand. You are awesome Zoe 💚
It sounds like the team behind the D’Amelia’s desperately wanted to make the next Kardashians, but didn’t understand why the Kardashians were famous
yup! kardashians stay relevant because they have huge brands!
When you say 'good for you!' at 2.45 regarding being clueless about tik tok, I've never been prouder of myself for never downloading it.
This lowkey sounds like a job application 😂😂
Man, its weird how many msgs I got on Discord while watching this
i can never and will never understand parents who don’t do right by their kids
Thank you so much for starting this series! I found the branding topic very interesting! Looking forward seeing the next episodes!
Pretty privilage could apply to brook shields in terms of looks but these girls always looked like normal girls to me, as average as tour neighbour.
right like what is ms zoe talking about
love the idea of a series that goes into the marketing of celebrities- people need to be more aware that they are being sold to
That's not pretty privilege, that's just marketing. They know young and pretty sells and they used the literal teenagers to sell things, that's all. Children and teenagers should never be included in such big businesses, they are too fragile emotionally and mentally. Hate me for saying that but that's the fact. Those business saw the opportunity to sell and took it. They did not care about these sisters, they just used them as marketing does. It was not pretty privilege that failed them it was a string of bad decisions. Maybe kids should just stay kids, as long as they can.
I feel bad for the girls themselves, they have been failed by their family and team and have had several times where they are clearly struggling and either it’s been posted for laughs or just ignored
Celebrities and businesses don’t really mix well. What makes most of the top businesses successful is the right amount of mystery surrounding the owners and not desperately shoving products into buyers faces.
just gave her marketing team sooooo many better ideas
I think you should do one of a celebrity that was able to have a good remarking, despite having a bad on before, like Tyler, the creator (even tho he's male). So we can see how good remarking can save a celebrity's reputation.
P.s love your videos ❤
She was acting she invented that dance. It’s not because she danced “better”
I love the marketing approach to this video. I watch a lot of videos of RUclipsrs diving into the careers and lives of influencers and celebrities, and a lot of times those videos walk the thin line of being critical and being a down right hateful. But this video, and the focus on marketing and how a person’s behavior affects their brand creates a clearly define line between critiquing and down right hating. Great video.
She could be a dance coach… like she could do online lessons, it would be really good for her. Pr she could do a brand of clothes for dancerss… like why not? this is her, but not a mattress 💀😭
Wow, that would be so great. She could teach people to flail their arms and sway side to side.
@@MaialeenCharlie is a trained dancer. It doesn’t show in any of her content but she can actually dance quite well. If she shifted her content a little towards to more complex dances, I think she could pull it off.
She won DWTS a couple years back, and I think focusing on her dancing could be a really good move for her brand.
I love the subtle UCLA degree Bragg 😅❤❤🎉
She’s just a primal example of someone who became famous accidentally and actually never meant to be famous. That is the problem
She didn't pay attention to who her target demographic was and sold a product they wouldn't buy, either this is a common tactic used in business or the Game industry used this girl as a guide for theirs.
I honestly hope they know their parents are the ones at fault.
A talk with you while you hold your glasses could probably help me get my life together 😂
"Pretty Privilege" is one of the nicknames I have for my dog, because she's gorgeous and adorable, and everyone admires her and wants to pet her. Our old dog was a bug-eyed, snaggletooth hot mess, who people either found adorable or flat out told us to our faces was ugly, they used that word, so I guess the universe is trying to even things out by giving us an aesthetic dog this time!
Aww, no dog could ever be ugly ❤
@@dachsrottweiler He was the sweetest, spiciest boi ever, but he did look just a little bit like Darth Vader had done something unnatural with an ewok!
10:24 it felt weird finding James Charles as the most likable person in the room
0:18 WHAT IN THE CRINGE?!?!
you forgot to mention the fact that tiktok chose a few creators to boost and test the impact of it back then and charlie was one of those creators
Pretty privilege, the illusion of talent
You’re voice is so like zen like it really helps me fall asleep
In no way is this supposed to be offensive it’s just really amazing 😭😭 ur summaries and quotes like Weakth isn’t showed, it’s owned is so surreal I love them!