ok now i dont like jojo siwa so im not saying her behavior is okay, BUT shes 21, which is pretty much the EXACT age of college spring break shitty behavior. its cringey and embarrassing but it makes sense considering shes trying to be over the top 😖😖
@@Alluringspacemaybe, but adulthood isn’t that all the time- she reduced her new found “adulthood” into what kids and teens stereotypically think about growing older, rather than actually maturing into adulthood
@@sushishishu True! when I was a kid, that's all I thought there was to adulthood because that's what TV shows always displayed. Then when I became a teenager, eventually I realized that wasn't the case at all. I think Jojo may be going through some late "rebellion" phase or smth.
*_Literally._* People were defending her infantilization as "what's best for children", when that shit is abusive. *_Hottake:_*_ It's not a child's job to be an example for your children to idolize and look up to as a role-model, ESPECIALLY at the expense of their own personal development._
Someone pls talk about how Zoe's outfit was Jojo Siwa inspired , the black dress with Rhinestones, girl don't think we didn't notice. Gurlll slayyyyeddddd
And?, of course she is seriously immature. Y'all *need* to remember that she's a serious victim of the entertainment industry. Grooming, abuse, humiliation...and all of that before her brain could even process abstract thoughts.
Ever since Jo-Jo was like nine her whole life has been scripted and marketed. That she is struggling with authenticity isn’t surprising since it’s never been something of concern in her life, she spend her developing stages with making profit off of them
I would like to add that Jess has been “marketing” JoJo for much longer than that. Jess predestined her daughter to stardom since the day she found out of her pregnancy with JoJo, and went above and beyond from dying her hair to dragging themselves to auditions to commercials and competitions. All of that said, it was all at the expense of JoJo’s self discovery, hence, the most chaotic child star rebrand of all time.
@@e.s.r5809no, she didn’t. She was cause every adult bombarded her and made her act how they wanted the brand to look. And I feel bad, because everyone is comfortable with dragging someone down and not caring how personal life experiences CAN affect that. Yes, what she has done isn’t great. But she was basically mentally abused by the person ‘teaching’ her, and used as a doll by her mom. Her mental development is stunted because of the adults in her life.
@@identity-crisis-thief Same. It just screams desperation. 100% we will hear from Jojo when she matured enough and gets to terms with her experiences. I am just so thankful that my mothe gave me a normal childhood. Every child deserves that
she says she's a fan of Miley but if I were Miley I'd feel offended if someone was comparing my rebrand to that because it just looks like she is making fun of it
Imagine the little girls who watch Jojo Siwa before her "rebrand" and were still subscribed to her when the song came out, and are like "JOJO POSTED A NEW SONG. LETS SEE IT" and then immediately get traumatized
This. Like I get it she wants to keep the big follower number, but she really should have made a new account and completely seperated those two "eras". As an ex child star you have some amount of responsibility to make sure that you don't end up exposing children to inappropriate things, yet here she is. She's setting such a poor example and it's sad to imagine what some kids might think after witnessing all of this if even I, an adult, feel grossed out by it.
Maybe I'm a little older but wrecking ball was very much hated on at the time. Everyone was judging and thought it was disgusting. I think we just look back at it with the view of Miley's current sucess but at the time no one though she would come back from that
It was hated but it wasn't a career fail, she even won the VMAs that year and all eyes were on her. Miley was an established singer and the song actually was catchy with really good vocals, she put out something good with crazy shock value and it worked. Miley's being a famous Disney kid does mean that with or without the existence of that era she still could've had this success, but wrecking ball never ruined it
Brit Smith's "Karma" focuses on WHY she WAS a "bad girl" and the whole song has a more remorseful(?) kind of feeling and touches the topic of betrayal and revenge. Jojo's "Karma" focuses on forcing you to see her as a bad girl and that she's 𝓯𝓻𝓮𝓪𝓴𝔂 now. No depth no thought.
How is this fair comparison when you and her didn't go through the same life experiences?, acting more "mature" while being a teenager isn't a flex, specially when compared to someone that was horribly damaged and failed by all of the adults around them growing up.
The worst part is she had an okay phase in between. Like she was doing fine, I'm sure she was recovering from some trauma, but she was doing alright. WHAT HAPPENED JOJO
Apparently there was some alleged mistreatment and Abby Lee-like behavior from Jojo and her mom towards the band/dance group they own/manage, XOXOMG. Some people think that Jojo's rebrand was intentionally bad/cringe to distract from her behavior.
(accidental semi rant) jojo’s idea of “adult” behavior, especially sex, feels like how a preteen would imagine or act out being an adult. its really uncomfortable to watch because it feels like shes not actually a sexual person and she’s pushing herself to be as over the top with it as possible. she also needs to realize when the right time and place is. yes other people have done adult stuff at non-18+ venues, even tho a lot of them should, but damn she just does it so wrong it feels gross to watch. very sexual performances can be awesome but if its done wrong it just feels icky
yeah nah i totally get where you coming from. it's the way it's all so over the top that gets me. like that one post that says "have you ever seen something so horny it ends up looking sexless?". all the dry humping in karma's choreo is so obvious and excessive it ends up looking desperate to get a reaction out of people.
I think there was a missed opportunity to shift that would’ve allowed her to be herself AND connect with gen Z adults. I feel like Gen Z is changing how we view adulthood already since in the past we’d been fed this narrative that stuffed animals, cartoons and enjoying things that are traditionally seen as “childish” makes you immature. In actuality your interests don’t necessarily define how mature you are. You can enjoy animation and get your shit together. If hypothetically I was in charge of this brand change I’d probably mix some classic jojo aesthetic with more casual adult outfits. Focus on comfort and giving the sense of a pillar of self stability whilst embracing authenticity. I just hope those dance kids she hurt get what they despite jojo distracted everyone from it.
This feels like my 13 to 17 "I'm now grown up, mom, I can wear whatever I want" era tbh. But like... if I went through it now, at 21. Would be weird. Well, she'll eventually grow out of it like all of us and find out growing up is about much more than clothes, sex and drinking.
Even though the re-brand is hideous, I feel sad for her. If everyone would really know what happens in Hollywood with people, they would see where Jojo’s trauma comes from. Plus, she was under constant control, discouragement, and pressure not only from her mom but others. It makes sense why she is struggling to define herself. She could’ve done a great rebranding with the right guidance and true identity. Instead of dissing her and making fun, people could’ve been a lil nicer. It doesn’t make you better when you judge others or make fun of them on the internet.
I'm glad people are more open about why she's like this. It must've been stressful and lonely for Jojo as a kid to be raised like that. It was basically an "you mess up and we lose all of our income."
Literally! Someone with a brain here... like despite the horrendousness of her rebrand, i have to say that this is just a result of her childhood where she was constantly controlled by adults to be this nice cutesy glittery girl for show-business success, so now that she finally has the freedom to break out of that control adults had over her she goes into a complete surplus, just breaking all the "rules" as like some protest, which is why she's now calling herself a "bad gworl". She's acting this way with her newly-gained freedom because she's always had a lack of it, a deficit. There was never any balance. It'll die down, eventually, when she gets enough of it.
First off: absolutely love that dress, it's absolutely adorable, second off: the issue is based on the fact the Jojo Siwa grew up as a celebrity, and everything she does has been watched and monetized, she knows nothing else
You nailed it when you said authenticity is the issue. Is anything about Jojo's personality authentic? She has been marketed since she was a little kid. I wonder if she really knows who she is. She always seems to be playing a character and bless her heart, the dancing in that video is just awful. She literally looks like she's having a seizure.
I love how you finally explained that jojo siwa's whole failure to rebrand is because she is "pretending" to be an adult, she, like a child, has an idea of what it's like to be an adult and just portrays that idea - sex, money, drugs, you know. But it is abundantly clear that the idea she has of adulthood is just an idea. She's clearly ignorant and immature.
Her PR team should’ve still sticked with the ribbons and bright colors but instead of “kid-like” it would be more “elegant” and feminine. Symbolizing also her maturity.
One of my first gig's after to moving to LA was as a PA in film the frist project was with JoJo Siwa for this Nick promo. To be fair was was a bit ago now BUT her mother was a fucking nightmare for that gig. The most entitled, rude, belittling, awful human I had the unfortunate luck of working with. It wasn't even that she was that way as a form to protect her daughter she was just that way to, in my eyes to use her own daughter. Ugh. I hated that day. Maybe her mother is different now but seeing how she was I can only imagine having a parent like that and the type of person you become because of that up brining.
thnx....MOST VALUABLE COMMENT ON THIS SHITTY,SELF RIGHTEOUS THREAD >>MAGNIFIYING PRETTY OVER SMART OR REASONABLE..mOM IS AN npd MONSTER,,,,SHE (JO-YO) WILL GET THERE HERSELF,,,VERY VERY FAST...
I think her mom played a major part in Jojo’s behavior. Even if Jojo looked happy and bubbly on camera, we don’t know the full story and how she was treated by her mom.
To me one issue, besides the un organic change, is her perspective. You can tell she is a dancer. The outfits look costume, the video set looks cheap, like a school theater play. She has the vision of a dancer not an holistic artistic view.
This whole rebrand isn’t really a rebrand though. She’s still obnoxiously vibrant and over the top the color of the glitter just changed. A serious rebrand for her would’ve been similar to lady Gaga going from her early career to her style during the Joanne album. An actual reigned in more mature style and instead of trying to do an “edgy” pop song going for a serious ballad or acoustic number that just had great lyrics.
@@semnome9536 agreed she was just a quick example that I thought of. Not comparing their bodies of work at all, there’s rly no contest there. It was just a good example of how to do a tone shift successfully.
I appreciate that you never say it but your outfit is a beautiful and classy alternative that would align with Jojo's former brand and current rebrand. Black, sparkles, bows, and skulls. I see you. I love the outfit
I think she tried a Miley Cyrus rebrand, yet she doesn’t feel comfortable with it. She doesn’t want to be revealing or suggesting, so this is what happened. However, she doesn’t need to be suggestive to change her brand. Lady Gaga went from an extravagant artist to an “average” style. Sabrina Carpenter went from a modest child star to having a hit song without being drastic
JoJo Siwa has a middle schooler's understanding of maturity. She was kept in that child star bubble for so long, that now she has all these adult freedoms but none of the experience or emotional intelligence to handle them - and most young adults fumble a bit, but they normally do it in their first year of college in relative privacy, not in front of 40 million people.
JoJo Siwa tried to pull a Miley Cyrus but she could have done that more gently by pulling the Big Sister card instead of being so extreme. She'd have kept her initial image but made it more mature without losing the authenticity that made her so famous in the first place. I honestly thought she'd go for that with her coming out (which was a really cool move).
I know I'm late, but Jojo literally was my whole. entire. childhood. I almost cried in this video, I'm 13 now, and I don't know if I'll ever see her as the same again.
Jojo acts like what she thinks a “bad girl” should act like. It does not come across as authentic, but more like a girl who copies the behavior of the popular girls hoping they will accept her.
I went to a HS show a couple of yrs ago and there was this girl there who would not stop talking about how drunk she was. And that is exactly what jojo is like
This is the best video on such a topic i've ever seen! Its not just "Oh haha look there is a child celebrity doing something cringe lets take some of the atention for myself" but an actually analysing and helpful video. Its good to see that theres still people like u❤
I’m so sure she has never talk to someone her age (I’m her age), she’s been so shelter from everything that she doesn’t even understand that her haters is our own generation. She even acuse millennials that they are the only ones who criticize her. Also, why you want to be remembered as the cringiest person of the decade? It’s like she lives in a parallel universe were she doesn’t look pathetic and weird in the most uncharacteristic way possible.
I don’t think she even wants to rebrand herself she’s following advice of others as usual. Obviously still loves glitter and is still childlike. She should own it and live in that.
I honestly feel like JoJo could have moved from a girly glittery child....to a girly adult (nothing wrong with masc women tho) But she always looked so beautiful whenever she dressed up Also..."adult" artist doesn't mean, edgy drunk mess, there are many adult musicians that aren't "edgy" but are still adults 😂
I love how you spoke about maturity because she needs to take accountability for how she has mistreated her girl group XOMGPOP. She and her mum have exploited those girls and all JoJo is doing at the moment is running and denying all of it.
Zoe I literally just logged into my account to watch this video, I been watching videos about Jojo all day but when I saw that you made one I knew I had to see it .
The reality is JoJo doesn't know how to be an adult, bc she has been a child all trough out her teenage years, and you can't just skip being a teen and go straight to being an adult
I think she’s just basically in her teenage phase, she never got to be a teen so now she’s doing that- but since she’s actually just an adult she’s able to do more things- she’s like a 16 year old though 😅
something in me tells me JoJo is honestly a really sweet and genuine person being pushed by other people to do things she doesn't want to really do... i'm probably very very wrong but hear me out. When she did her original "rebrand" where she cut her hair she genuinely felt older and more mature, like she finally figured out who she was and was slowly discovering herself but then she wasn't making enough money, and then the scandal with her own reality show came out and to cover for all of that her and her marketing team decided bad publicity was still publicity and we might as well do the same brand just a different color. that's what it feels like to me. i would love to see JoJo just be herself instead of who everyone around her and maybe she even feels like she has to be. maybe she could benefit from it. she also needs to cut off the problematic youtubers she hangs out with but besides that... (i know there are other things she's done of her own accord and everything but i hope what i said makes sense)
U forgot that half of this is ment to cover up that she made an a child girl group and was abusive to them. So this stunt worked perfectly no one is talking about pop omg.
People really missed out on Jojo going on Special Forces tv show, doing great till one of last episodes and deciding to go home to be with her mum? Such an arc.
I remember asking my mother for a Jojo bow at like age 6- she wouldn’t get me one because they were so expensive :’) now, I’m very glad she didn’t get me one 😭
I love how you didn't humiliate her but spoke facts about the whole situation and gave some reasons and advice why it didn't work out. Bc I feel sorry for Jojo, her whole life has been public, she didn't have a childhood experience, she was always forced to do smth. I hope she'll find her true self
Honestly I do think dance moms is a big reason she is like this. I actually lived down the road from the studio growing up and according to my mum they were filming in a PUBLIC restaurant and were very rude to my mum telling her to leave because I (I was toddler at the time ) was laughing too loud. So I feel like constantly being around toxic people like would most likely mess you up in the long run
I have a younger sister and i can say, all those little girls that looked up to jojo and collected her bows and clothes and stuff are also now making fun of her
The issue is she's growing up.Even her fans are growing up.She can't stay twelve forever. She is going to mature and branch out.Yes she took the wrong route
Thoughts on Jojo Siwa’s rebrand? Which celebrity should we analyze next?✨
Drake💀
@@Inka3-y2i nah 😭
Billie Eilish
miley
Marilyn Manson, why does he still exist?
The fact that Jojo's understanding of maturity and "adulting" can be best compared to a stereotypical spring break in college says it all.
I have read that the maturity level of child stars are stunted at about the same age that they became famous. It seems to be true.
@@angiev1840damn those babies who get famous cuz their parents think it’s a good idea to post them on the internet are screwed 💀
Maybe even the stereotypical spring break of a rich 16 year old
@@jamienotamy nah she is just something else
ok now i dont like jojo siwa so im not saying her behavior is okay, BUT shes 21, which is pretty much the EXACT age of college spring break shitty behavior. its cringey and embarrassing but it makes sense considering shes trying to be over the top 😖😖
I think that because she wasn't able to be a "real" teen she's just now having her weird phase
She's mimicking what a child would think adults do to have fun.
@@WPFLAWLESSto be fair, a lot of adults do club and drink excessively for fun 😭😭
@@Alluringspacemaybe, but adulthood isn’t that all the time- she reduced her new found “adulthood” into what kids and teens stereotypically think about growing older, rather than actually maturing into adulthood
@@sushishishu True! when I was a kid, that's all I thought there was to adulthood because that's what TV shows always displayed. Then when I became a teenager, eventually I realized that wasn't the case at all. I think Jojo may be going through some late "rebellion" phase or smth.
*_Literally._*
People were defending her infantilization as "what's best for children", when that shit is abusive.
*_Hottake:_*_ It's not a child's job to be an example for your children to idolize and look up to as a role-model, ESPECIALLY at the expense of their own personal development._
The marketing really worked though, she really came back like a boomerang
@ville__ aren't you that edgy 12 yr old who comments edgy things thinking ur so cool?
Doesn’t mean it’s good 💀 also she did this shit because she was called out for abusing children as well which I don’t buy anything that she does
@@berry_cakeisgood she abused children herself? I thought she is friends with child abuser?
@UTTPW homophobia is fucking lame LOL
@@berry_cakeisgoodwow ok good job for figuring that out captain ovious
Someone pls talk about how Zoe's outfit was Jojo Siwa inspired , the black dress with Rhinestones, girl don't think we didn't notice. Gurlll slayyyyeddddd
Yoooo you’re rightttt that’s fireee x3
PREACHHHHHH❤❤
I think she pulled it off a bit better though
And the bow!
oh my god, that's exactly what i just commented! i was wondering if anyone else had noticed.
She just gives “female Jake Paul” vibes and that’s… not a great image.
Omg thats the perfect way to put it
Hahah people been saying this everywhere 😂
Who’s Jake Paul?
@@jessicajamesspeaks it’s someone the internet would like to forget
@@jessicajamesspeaks count your blessings😭😭
Does she think acting obnoxiously drunk makes her look like an adult? Because it makes her look immature af
she has a skewed image of what being seen as an adult is lmao
And?, of course she is seriously immature. Y'all *need* to remember that she's a serious victim of the entertainment industry. Grooming, abuse, humiliation...and all of that before her brain could even process abstract thoughts.
She's going through these 'immature teen' phases because she wasn't allowed to have them at appropriate times. I feel kind of bad for her.
It's because she is immature. It's sad to see someone who didn't get to have a normal childhood struggling to find their identity
Ever since Jo-Jo was like nine her whole life has been scripted and marketed. That she is struggling with authenticity isn’t surprising since it’s never been something of concern in her life, she spend her developing stages with making profit off of them
I would like to add that Jess has been “marketing” JoJo for much longer than that. Jess predestined her daughter to stardom since the day she found out of her pregnancy with JoJo, and went above and beyond from dying her hair to dragging themselves to auditions to commercials and competitions. All of that said, it was all at the expense of JoJo’s self discovery, hence, the most chaotic child star rebrand of all time.
@@sharikmack3520I really hate her mother. We need more laws to Protect children from their parents who will use them to earn money
Yeah, she may be 21 but I've got to judge her a little softly. I don't get the impression she's ever had a healthy adult role model.
@@e.s.r5809no, she didn’t. She was cause every adult bombarded her and made her act how they wanted the brand to look. And I feel bad, because everyone is comfortable with dragging someone down and not caring how personal life experiences CAN affect that. Yes, what she has done isn’t great. But she was basically mentally abused by the person ‘teaching’ her, and used as a doll by her mom. Her mental development is stunted because of the adults in her life.
how did jojo turn into some happy child star into some "BiG gIrL" with a dollar tree wrestling costume 😭
More like Party City
Never having your childhood for yourself because she was Always on camera.
@@Isabelle-hv6ny yea... as much as I hate her new rebrand, I also feel extremely sorry for her
@@identity-crisis-thief Same. It just screams desperation. 100% we will hear from Jojo when she matured enough and gets to terms with her experiences. I am just so thankful that my mothe gave me a normal childhood. Every child deserves that
Not a dollar tree wrestling costume 😭😭😭
she says she's a fan of Miley but if I were Miley I'd feel offended if someone was comparing my rebrand to that because it just looks like she is making fun of it
I wouldn’t it just looks like she missed the mark and couldn’t do it like her
True
@@TC4loveandlifeI think they mean unintentional. Like Jojo is acting out what she THINKS Miley looked like. I don’t think there’s any malice there.
I don't think Miley gives a sht
Imagine the little girls who watch Jojo Siwa before her "rebrand" and were still subscribed to her when the song came out, and are like "JOJO POSTED A NEW SONG. LETS SEE IT" and then immediately get traumatized
Right？
I was one of those little girls 😊
This why I’m kinda glad I didn’t grow up watching her😭😭😭
I clicked on it because i was curious, i wish i stayed curious 😭😭
This. Like I get it she wants to keep the big follower number, but she really should have made a new account and completely seperated those two "eras". As an ex child star you have some amount of responsibility to make sure that you don't end up exposing children to inappropriate things, yet here she is. She's setting such a poor example and it's sad to imagine what some kids might think after witnessing all of this if even I, an adult, feel grossed out by it.
Maybe I'm a little older but wrecking ball was very much hated on at the time. Everyone was judging and thought it was disgusting. I think we just look back at it with the view of Miley's current sucess but at the time no one though she would come back from that
It was hated but it wasn't a career fail, she even won the VMAs that year and all eyes were on her. Miley was an established singer and the song actually was catchy with really good vocals, she put out something good with crazy shock value and it worked. Miley's being a famous Disney kid does mean that with or without the existence of that era she still could've had this success, but wrecking ball never ruined it
I remember judging tf out of Miley during her bangerz phase 🤣 I thought she was trying to hard to look like a party animal
Yes! Keep thinking this.
Yeah, but jojo’s will never come back because it is
1. stolen
2. choreographer was high
3. Just bad
@@romantic_hippieagreed. I’m STILL kind of put off from her due to her behavior then. It was just entirely too much and cringe.
Brit Smith's "Karma" focuses on WHY she WAS a "bad girl" and the whole song has a more remorseful(?) kind of feeling and touches the topic of betrayal and revenge.
Jojo's "Karma" focuses on forcing you to see her as a bad girl and that she's 𝓯𝓻𝓮𝓪𝓴𝔂 now. No depth no thought.
She cosplaying adult. I feel more grown than Jojo and I just turned 18.
I feel more grown than jojo and I'm 16
In 10 years you are going to cringe remembering saying this lol
@@Boxofcare666i mean, with the things jojo has been doing + her new rebrand, id definitely say the same
How is this fair comparison when you and her didn't go through the same life experiences?, acting more "mature" while being a teenager isn't a flex, specially when compared to someone that was horribly damaged and failed by all of the adults around them growing up.
@@MoonixNeedsTherapy Boring ass cringey thing to say btw, go finish school first.
The worst part is she had an okay phase in between. Like she was doing fine, I'm sure she was recovering from some trauma, but she was doing alright. WHAT HAPPENED JOJO
Apparently there was some alleged mistreatment and Abby Lee-like behavior from Jojo and her mom towards the band/dance group they own/manage, XOXOMG. Some people think that Jojo's rebrand was intentionally bad/cringe to distract from her behavior.
"she is confusing maturing with destroying her old self"
"it's not authentic to her"
she literally said everything.
(accidental semi rant)
jojo’s idea of “adult” behavior, especially sex, feels like how a preteen would imagine or act out being an adult. its really uncomfortable to watch because it feels like shes not actually a sexual person and she’s pushing herself to be as over the top with it as possible. she also needs to realize when the right time and place is.
yes other people have done adult stuff at non-18+ venues, even tho a lot of them should, but damn she just does it so wrong it feels gross to watch. very sexual performances can be awesome but if its done wrong it just feels icky
yeah nah i totally get where you coming from. it's the way it's all so over the top that gets me. like that one post that says "have you ever seen something so horny it ends up looking sexless?". all the dry humping in karma's choreo is so obvious and excessive it ends up looking desperate to get a reaction out of people.
I see that too. It feels like she does not fully understand that sphere so it's so cringe and gross to watch
Considering the nature of child stars having guardian figures as their agents, I’m really sorry for Jojo being in this position
When Lady Gaga did it, it was pure artistry, but when Jojo does it, it just feels trashy and tacky...
Agree 100%.
Jojo Siwa has always been more exhausting than a raccoon on meth, but her new brand has caught up to that aesthetic.
Wait... "raccoon on meth" is actually an accurate description lmaoo 💀
well-said, well-said
She's a lot energetic, can I ask you why you find her exausting? It's a genuine question. I am really curious, I mean no argument
Bahaha! Thats the best description!
I'm like 666
I think there was a missed opportunity to shift that would’ve allowed her to be herself AND connect with gen Z adults. I feel like Gen Z is changing how we view adulthood already since in the past we’d been fed this narrative that stuffed animals, cartoons and enjoying things that are traditionally seen as “childish” makes you immature. In actuality your interests don’t necessarily define how mature you are. You can enjoy animation and get your shit together.
If hypothetically I was in charge of this brand change I’d probably mix some classic jojo aesthetic with more casual adult outfits. Focus on comfort and giving the sense of a pillar of self stability whilst embracing authenticity. I just hope those dance kids she hurt get what they despite jojo distracted everyone from it.
I love love love your take.
@@joydanleigh7711 saaame, younger me would have never expected the 20 year old me to still have the same interests as back then, but here we are 😂
@@dyxtopia21 Same, at 23
jojo doing hyperpop would've worked so well
Ooh! Elaborate please!
This feels like my 13 to 17 "I'm now grown up, mom, I can wear whatever I want" era tbh. But like... if I went through it now, at 21. Would be weird. Well, she'll eventually grow out of it like all of us and find out growing up is about much more than clothes, sex and drinking.
Yea
Right? Jojo's not wrong, she was 8 for a long time. That's going to leave a mark on someone. Now we're seeing the consequences.
You could say JOJO is having a Bizarre Adventure
I genuinely laughed at this 😭
Deffo thought about this when the song was shoved on the public by youtube essayists lol
perfect
2:10 She went from Jojo Siwa to Beetlejuice.
Don't insult Beetlejuice like that 😔
@@Lemon-Jay HAHAHAHAHA
guys stop saying his name... it's dangerous 🙏🏻
@@heyybecks BEETLEJUICE
Don't disrespect Beetlejuice like that.
still cant figure out what jojo is saying in her intro thing
i thought it was just me
She's got the voice of a high school softball coach who has been around forever. I don't understand why music was considered a good move
She barking😭
Even though the re-brand is hideous, I feel sad for her. If everyone would really know what happens in Hollywood with people, they would see where Jojo’s trauma comes from. Plus, she was under constant control, discouragement, and pressure not only from her mom but others. It makes sense why she is struggling to define herself. She could’ve done a great rebranding with the right guidance and true identity. Instead of dissing her and making fun, people could’ve been a lil nicer. It doesn’t make you better when you judge others or make fun of them on the internet.
Fr
This.
I'm glad people are more open about why she's like this. It must've been stressful and lonely for Jojo as a kid to be raised like that. It was basically an "you mess up and we lose all of our income."
You’re absolutely right!
Literally! Someone with a brain here... like despite the horrendousness of her rebrand, i have to say that this is just a result of her childhood where she was constantly controlled by adults to be this nice cutesy glittery girl for show-business success, so now that she finally has the freedom to break out of that control adults had over her she goes into a complete surplus, just breaking all the "rules" as like some protest, which is why she's now calling herself a "bad gworl". She's acting this way with her newly-gained freedom because she's always had a lack of it, a deficit. There was never any balance. It'll die down, eventually, when she gets enough of it.
First off: absolutely love that dress, it's absolutely adorable, second off: the issue is based on the fact the Jojo Siwa grew up as a celebrity, and everything she does has been watched and monetized, she knows nothing else
You nailed it when you said authenticity is the issue. Is anything about Jojo's personality authentic? She has been marketed since she was a little kid. I wonder if she really knows who she is. She always seems to be playing a character and bless her heart, the dancing in that video is just awful. She literally looks like she's having a seizure.
I love how you finally explained that jojo siwa's whole failure to rebrand is because she is "pretending" to be an adult, she, like a child, has an idea of what it's like to be an adult and just portrays that idea - sex, money, drugs, you know. But it is abundantly clear that the idea she has of adulthood is just an idea. She's clearly ignorant and immature.
Her PR team should’ve still sticked with the ribbons and bright colors but instead of “kid-like” it would be more “elegant” and feminine. Symbolizing also her maturity.
One of my first gig's after to moving to LA was as a PA in film the frist project was with JoJo Siwa for this Nick promo. To be fair was was a bit ago now BUT her mother was a fucking nightmare for that gig. The most entitled, rude, belittling, awful human I had the unfortunate luck of working with. It wasn't even that she was that way as a form to protect her daughter she was just that way to, in my eyes to use her own daughter. Ugh. I hated that day. Maybe her mother is different now but seeing how she was I can only imagine having a parent like that and the type of person you become because of that up brining.
Don't you loveeeee exploiting children 😊😊😊
Woah
thnx....MOST VALUABLE COMMENT ON THIS SHITTY,SELF RIGHTEOUS THREAD >>MAGNIFIYING PRETTY OVER SMART OR REASONABLE..mOM IS AN npd MONSTER,,,,SHE (JO-YO) WILL GET THERE HERSELF,,,VERY VERY FAST...
I think her mom played a major part in Jojo’s behavior. Even if Jojo looked happy and bubbly on camera, we don’t know the full story and how she was treated by her mom.
0:13 Someone on the edge of insanity:
She just whas like emrmerdgbbbdhdhshgehjsjwjjroamgrjskdvislwndnwb
"thats not karma thats trauma" HELP 😭😭
Yep!😭
To me one issue, besides the un organic change, is her perspective. You can tell she is a dancer. The outfits look costume, the video set looks cheap, like a school theater play. She has the vision of a dancer not an holistic artistic view.
This whole rebrand isn’t really a rebrand though. She’s still obnoxiously vibrant and over the top the color of the glitter just changed. A serious rebrand for her would’ve been similar to lady Gaga going from her early career to her style during the Joanne album. An actual reigned in more mature style and instead of trying to do an “edgy” pop song going for a serious ballad or acoustic number that just had great lyrics.
I agree, but Gaga's weirdness is way more sophisticated than this 😅
@@semnome9536 agreed she was just a quick example that I thought of. Not comparing their bodies of work at all, there’s rly no contest there. It was just a good example of how to do a tone shift successfully.
I appreciate that you never say it but your outfit is a beautiful and classy alternative that would align with Jojo's former brand and current rebrand. Black, sparkles, bows, and skulls. I see you. I love the outfit
Gurly thought she came back like a boomerang 💀💀💀
Instead, she got hit in the head by her boomerang
She got akumatized and ladybug ran away 💀💀
0:05 GURLIE EVEN GRANDMA SLAY IS CONFUSED
IVE BEEN BING WATCHING YOU AND YOU POST A NEW ONE
sameeeee
i really liked this type of video, you analyzing pop culture with your degree in marketing was very interesting to watch
love your content btw
This was actually just more marketing for JoJo Siwa
Imagen flopping so hard you revive someone else’s career (Brit smith)
7:35 Look out! Moto Moto likes you….
I think she tried a Miley Cyrus rebrand, yet she doesn’t feel comfortable with it. She doesn’t want to be revealing or suggesting, so this is what happened. However, she doesn’t need to be suggestive to change her brand. Lady Gaga went from an extravagant artist to an “average” style. Sabrina Carpenter went from a modest child star to having a hit song without being drastic
Her hair came back like a boomerang instead of her lmao
“Well from 2011-2023 I was 8,” took me all the way out😂😂😂
JoJo Siwa has a middle schooler's understanding of maturity. She was kept in that child star bubble for so long, that now she has all these adult freedoms but none of the experience or emotional intelligence to handle them - and most young adults fumble a bit, but they normally do it in their first year of college in relative privacy, not in front of 40 million people.
JoJo Siwa tried to pull a Miley Cyrus but she could have done that more gently by pulling the Big Sister card instead of being so extreme. She'd have kept her initial image but made it more mature without losing the authenticity that made her so famous in the first place. I honestly thought she'd go for that with her coming out (which was a really cool move).
I know I'm late, but Jojo literally was my whole. entire. childhood. I almost cried in this video, I'm 13 now, and I don't know if I'll ever see her as the same again.
2:04 what about melanie martinez? she turned into a nymph 😭 ❤❤ i love mel so much 😭
That didn’t age well 😭
Yas 😭😭😭😭😭😭😭😭
@@Melanies_strawberry love the pfp btw
There are 3 parts to Jojo.
Side 1: annoying as fuck
Side 2: an actual shitty person who had done bad things
Side 3: a traumatized child
girl i never saw you around but you're literally so entertaining i alr love you
jojo doesn't take herself seriously. thats the issue.
Jojo acts like what she thinks a “bad girl” should act like. It does not come across as authentic, but more like a girl who copies the behavior of the popular girls hoping they will accept her.
I went to a HS show a couple of yrs ago and there was this girl there who would not stop talking about how drunk she was. And that is exactly what jojo is like
This is the best video on such a topic i've ever seen! Its not just "Oh haha look there is a child celebrity doing something cringe lets take some of the atention for myself" but an actually analysing and helpful video. Its good to see that theres still people like u❤
I’m so sure she has never talk to someone her age (I’m her age), she’s been so shelter from everything that she doesn’t even understand that her haters is our own generation. She even acuse millennials that they are the only ones who criticize her. Also, why you want to be remembered as the cringiest person of the decade? It’s like she lives in a parallel universe were she doesn’t look pathetic and weird in the most uncharacteristic way possible.
I don’t think she even wants to rebrand herself she’s following advice of others as usual. Obviously still loves glitter and is still childlike. She should own it and live in that.
I honestly feel like JoJo could have moved from a girly glittery child....to a girly adult (nothing wrong with masc women tho)
But she always looked so beautiful whenever she dressed up
Also..."adult" artist doesn't mean, edgy drunk mess, there are many adult musicians that aren't "edgy" but are still adults 😂
I love how you explained this. Especially when you talked about maturing and doing more collabs with artists she looks up to or wants to be more like.
I love how you spoke about maturity because she needs to take accountability for how she has mistreated her girl group XOMGPOP. She and her mum have exploited those girls and all JoJo is doing at the moment is running and denying all of it.
Zoe I literally just logged into my account to watch this video, I been watching videos about Jojo all day but when I saw that you made one I knew I had to see it .
Love ya zoe
The reality is JoJo doesn't know how to be an adult, bc she has been a child all trough out her teenage years, and you can't just skip being a teen and go straight to being an adult
random, but i’m sorry, no 12 year old is still listening to jojo 💀💀
I think she’s just basically in her teenage phase, she never got to be a teen so now she’s doing that- but since she’s actually just an adult she’s able to do more things- she’s like a 16 year old though 😅
Y’all don’t understand. She did that because in her mind of 8yr old, it makes her a little more adult, because her body is 6.
Not even 12, my 12 year old would die before having anything to do with Jojo. Her fans are like 6. It’s really creepy what she’s doing.
LOVE UR BOW ITS BETTER THAN ANY OF JOJO’S FR 🔥🔥🔥
Trying to live up to the icon🎀
@zoeunlimited 😂😂😂😂😂
i love how you were so polite about everything 😂
The bootleg black swan outfit is hilarious. So edgy.
I saw an 8 year old singing karma and started dying laughing. She thinks she has gen z in her pocket but every 6-9 year old is loving her.
As a 12 year old used-to-be fan of JoJo who ignored the warning at the beginning, I still listen to High Top Shoes and Boomarang 🤣
at this point, im waiting for Jojo to do a cover of Chilling Like a Villain from descendants.
😭
No. People hated Miley's rebrand too at first.
I still remember that at the time of her rebrand, my parents forbade me to listen to her songs like Wrecking Ball.
there's no posibility that her fans are 12. People at that age are more mature. I guess her fans are 7-10 yo.
something in me tells me JoJo is honestly a really sweet and genuine person being pushed by other people to do things she doesn't want to really do... i'm probably very very wrong but hear me out. When she did her original "rebrand" where she cut her hair she genuinely felt older and more mature, like she finally figured out who she was and was slowly discovering herself but then she wasn't making enough money, and then the scandal with her own reality show came out and to cover for all of that her and her marketing team decided bad publicity was still publicity and we might as well do the same brand just a different color. that's what it feels like to me. i would love to see JoJo just be herself instead of who everyone around her and maybe she even feels like she has to be. maybe she could benefit from it. she also needs to cut off the problematic youtubers she hangs out with but besides that... (i know there are other things she's done of her own accord and everything but i hope what i said makes sense)
I agree fully!!
U forgot that half of this is ment to cover up that she made an a child girl group and was abusive to them. So this stunt worked perfectly no one is talking about pop omg.
I’ve honestly never been so scared in my whole life like what was that music video.😭😭😭
People really missed out on Jojo going on Special Forces tv show, doing great till one of last episodes and deciding to go home to be with her mum? Such an arc.
can we take a moment to just look at her outfit though.
its chef's kiss👌👌
unrelated but your bow really compliments your hair, it's so cute
I find it ironic that we are tasked with complimenting your bows in the episode about JoJo with a bow bow 😂
JoJo is a perfect example of someone that cares about the perks more than the actual art of music.
This feels like a 13 year old thinking their an adult cause they watch family guy.
Except it’s actually an adult
I remember asking my mother for a Jojo bow at like age 6- she wouldn’t get me one because they were so expensive :’) now, I’m very glad she didn’t get me one 😭
I love how you didn't humiliate her but spoke facts about the whole situation and gave some reasons and advice why it didn't work out. Bc I feel sorry for Jojo, her whole life has been public, she didn't have a childhood experience, she was always forced to do smth. I hope she'll find her true self
Honestly I do think dance moms is a big reason she is like this. I actually lived down the road from the studio growing up and according to my mum they were filming in a PUBLIC restaurant and were very rude to my mum telling her to leave because I (I was toddler at the time ) was laughing too loud. So I feel like constantly being around toxic people like would most likely mess you up in the long run
The only genuine rebranding, if she wanted to look like an adult, would be MOVING AWAY FROM HER CONTROLLING MOM, omg
5:00 lol the alarm
I have a younger sister and i can say, all those little girls that looked up to jojo and collected her bows and clothes and stuff are also now making fun of her
her problem is she isn't a singer or a dancer.
I love how posh and proffesional you are!
Jojo didn't "steal" or "copy" Karma, she bought it 🤦♀
The issue is she's growing up.Even her fans are growing up.She can't stay twelve forever. She is going to mature and branch out.Yes she took the wrong route
It's clear that jojo graduated from hot topic.
Can I just say ur JoJo siwa inspired dress is DROP DEAD GORGEOUS OMG 😍 HOW IS NO ONE TALKING ABOUT IT
Girl should of just let her hair go natural and stop wearing sparkles and this would have gone better
Super little JoJo was so innocent and sweet 😢
Literally obsessed with your look an outfit its amazing
you could say that jojo had a bizare adventure
I'm really liking these videos lately about artist rebrands, THANK YOU
The fact that her music and videos are getting more views and likes than kenzie is wild. Her music is like 10x better than jojos ever will be.