How Zudio TOOK OVER India’s 5,000 Crore Fashion Industry

Поделиться
HTML-код
  • Опубликовано: 24 дек 2024

Комментарии • 147

  • @Yesaps
    @Yesaps Год назад +176

    I think you messed up the pricing ladder. Westside is the semi premium offering, whereas Trends is more affordable mid-budget option, while zudio is the ultra budget option.

    • @YaseenKabir
      @YaseenKabir Год назад +8

      I consider that the trends in the market aren't cracking the customer as zudio did with his strategy of name and inventory while the other westlader just deal with the premium segment which doesn't cater the youngest mainly the college students and early corporate employee cz of their salary is sufficient but wanna be in trendy look .... Trends generally crack the family segment while being in 489 segment pricing 🙌.... Correct me if I'm wrong

    • @dss6838
      @dss6838 Год назад +8

      Zudio quality is pathetic. I better buy cotton yarn in wholesale and sew my own clothes. It's pathetic

    • @Suhas.
      @Suhas. 11 месяцев назад +2

      And they both are owned by Tata. They are for different set of customers.

    • @TechnicalStoner
      @TechnicalStoner 10 месяцев назад

      ​@@YaseenKabir Lol no.. keep buying overpriced clothing. Or as you said sew your own

    • @sameernaik7353
      @sameernaik7353 8 месяцев назад

      Zudio fails where they make too many copies of the same designs

  • @yashgulave8366
    @yashgulave8366 Год назад +69

    It is not just affordability but a combination of affordable clothes that are trendy.
    A zudio store opened near my college 2 years ago and in 2 years, everyone in my college has bought something from the store.

  • @paramthakkar
    @paramthakkar Год назад +86

    I've been looking for a Zudio case study everywhere but no one till date has covered it. Glad to see you cover it. They've grown tremendously and it's weird that not many people cared to know how they grew this way

    • @thegoodtimegirl
      @thegoodtimegirl Год назад

      Zudio is owned by the same company that owns Westside...how is zudio giving Westside a run for their money?

  • @rakrshbhankur
    @rakrshbhankur Год назад +46

    Zudio captures the real middle-class Indian customer... Very affordable price...
    Max, Westside and Trends have higher prices...

  • @IshanSharma7390
    @IshanSharma7390 Год назад +23

    Love the video!

    • @NamanKankaria
      @NamanKankaria Год назад +1

      Ohh wow Ishan bhai also watches GrowthX vids!
      Great to see

  • @utkarshbhardwaj6837
    @utkarshbhardwaj6837 5 месяцев назад +4

    their clothes are trendy but they don't refresh as quick as trends/ westside /HnM does. They have the same inventory for over 6 months and as a result I can see every 4th person wearing the same piece I bought monthsss before. Trends I believe is better option , they refresh their inventory and clothes quality are actually good, being cotton for most of the time but in Zudio I'm just tired of reading labels whether it is 100% cotton or not.

  • @srinivasrn9187
    @srinivasrn9187 Год назад +15

    Everyone talks about the pricing, stores .... What about sustainability, reusable/recycling how much they consume natural resources to make clothes, and how much recycle clothes are using ? Fast fashion impacting climate .... we are consuming and wasting more clothes than ever before ... this is not good for our environment.
    In India, we need second-hand shops ...Where consumer can sell unused clothes followed by a company which recycles clothes and resells it .. we need more program on sustainability in the clothing industries. Few brands already into this like Uniqlo, Zara , Nike,HandM,Levis and few ...but I don't see any Indian brands doing this as far as my knowledge goes.

    • @ravinschannel
      @ravinschannel Год назад +4

      We will think about sustainability when there's no oxygen left to breathe. Till then plunder with greed!

    • @Sid20-jd7mb
      @Sid20-jd7mb Месяц назад

      @@ravinschannel😂😂 perfect description of indian mindset

  • @himanshisharma3052
    @himanshisharma3052 Год назад +38

    Legends know Zudio is still loss making machine just like Lens Kart or BharatPe
    The only profit makers are the RUclipsrs who knows when to speak on hot topics

    • @jaydeep-p
      @jaydeep-p Год назад +7

      Jio did the same, look at where they are now

    • @himanshisharma3052
      @himanshisharma3052 Год назад +12

      @@jaydeep-p Jio is only one in million company who could successfully pull this off as they are heavily supported by the BJP government
      Jio's launching face was Mr Modi Ji
      Now they have eliminated other rivals as well
      Jio's plan is not the one of the best
      Zudio offers substandard low quality products

    • @xfxxgj7086
      @xfxxgj7086 Год назад +5

      @@himanshisharma3052 lol where was modi name used?

    • @ritik1857
      @ritik1857 Год назад +5

      @@himanshisharma3052 how did Modi help jio?? Kuch bhi ....

    • @Samy-dr7fu
      @Samy-dr7fu Год назад

      @@himanshisharma3052 the only way is nothing but a blame by coward like you. It was mostly due to money reliance has that helped jio to make losses in initial years. Learn to rephrase sentences. Also it was consumer who decided the preference. Why would I use Airtel/idea during 2016 when jio provided plans at 399 or lower.

  • @2wheeledcompanion
    @2wheeledcompanion Год назад +10

    Price is less expensive but quality is not good.

  • @dharodnirav99
    @dharodnirav99 Год назад +51

    They got the basics right ☑️
    1. Products
    2. Price
    3. Place
    4. Promotion

  • @vikas303k
    @vikas303k 8 месяцев назад +1

    zudio is a game changer A REVOLUTION

  • @santhoshinfo
    @santhoshinfo Год назад +13

    It is like dmart type completely for fashion 🎉

  • @flowzeta5412
    @flowzeta5412 Год назад +20

    There are only 2 insights in this video:
    1. Not located in tier 1 prime locales
    2. Have quality brag-worthy products for low prices
    It's amazing that you can make a 10 min video out of this.

  • @ultimaterakesh
    @ultimaterakesh Год назад +7

    You didn’t cover how they mastered inventory, what do they do if product is not sold for 2 months?

  • @millennialmind9507
    @millennialmind9507 Год назад +10

    Are you serious? Tier-2 to Tier-4 spends 77% more online than Tier-1 😅, In varun Mayya's video, he said only Tier-1 has the disposable income. Whats suddenly changed now?

    • @BusiHindi
      @BusiHindi Год назад

      you are right

    • @akshitsingh6276
      @akshitsingh6276 Год назад +1

      I think it's probably because of the population in tier 2 to 4 cause most of them don't have disposable income. But, when they spend some part of their budget in shopping clothes or accessories then also it can be far greater than tier 1. This is my idea I bet it's not right

  • @Indian_Rajput
    @Indian_Rajput Год назад +4

    Basically Zudio is India's Zara and H&M

  • @rajm8132
    @rajm8132 Год назад +3

    bro ,i live in a very small town you may call it an tear 4 city . here shopkeepers are pricing their product like crazy they are local cloths with no X factor but the rate still beat the H&M very easily few months i visited an H&M store in Delhi then i realised what an mess is going on here , believe if ZUdio entered market like this it will be an win win situation

  • @shriramchandak
    @shriramchandak Год назад +4

    Great content. Definitely Zudio is onto something big.
    Seems like you are also wearing Zudio!

  • @wordsrainingblog
    @wordsrainingblog Год назад +6

    Great insight built into a very-easy-to-watch and appealing story. Well done!

  • @HavishG
    @HavishG Год назад +2

    Zudio become so huge as it undertook the customer actual need and worked upon that

  • @dharmil8
    @dharmil8 Год назад +3

    Your research and channel is amazing!

  • @dianaprasad
    @dianaprasad Год назад +1

    Zudio opens their showroom next to colleges thats what I have seen. What amazes me is in summer their store is full of cardigans..full sleeve clothes . 😅 And college kids in the name of fashion tend to buy them..
    Rarely we find cotton clothes these days especially considering our hunid climate

  • @oinoob298
    @oinoob298 Год назад +35

    i am doing my intership in Shopper Stop where I notice that in pravite brand in clothing has a lot more margin around 60% and I where other brands like shopperstop where the contribution of private brand is 9.6%(in store in work ) zudio only focus on white labinge which give them the freedom to use this margin as an acquisition hook and they there cross sell there product to maximum revenue. btw that's for the video it helps us to learn new concepts and helps to look in different way to concept of business and etc love your video ❤

  • @supritibagchi1761
    @supritibagchi1761 10 месяцев назад +2

    3:50 i am not sure but isnt this the same strategy that zara applied in terms of fast fashion?

  • @nimesh6920
    @nimesh6920 Год назад +1

    this is really sound familiar to it's compaction like "ZARA" if you know how "ZARA" work you know ZUDIO is really similar to ZARA

  • @atifsham
    @atifsham 7 месяцев назад +2

    Why did i not find you till date ? 🤔 Followed immediately ! 🙂

  • @NamanKankaria
    @NamanKankaria Год назад +10

    As I told in the previous video!
    Your videos are incredible! exactly the type of videos I am interested in making myself!
    I would love to work with you for such growth insights!

  • @arundhutidas674
    @arundhutidas674 8 месяцев назад +1

    Thanks for these great explanation 🎉

  • @sportykush
    @sportykush Год назад +2

    Informative video, one suggestion can you add more illustrations and images so that audience can relate to what you are saying and while explaining numbers, market figures present those numbers on screen

  • @rimshaakhil94
    @rimshaakhil94 Год назад

    zudio store in seawoods navi mumbai is dope .. i hv been there and it feels no less than shopping in a super luxury store . only thing is zudio store is large !

  • @sa34w
    @sa34w 11 месяцев назад +1

    Zudio was is the Zara of India

  • @SaniyaSachinm
    @SaniyaSachinm Год назад +1

    Thanks A Million I got New RUclips Channel to Learn More Knowledge and improve myself.

  • @Ordinaryperson1986
    @Ordinaryperson1986 Год назад

    In our area even we find rich people shopping in Zudio.. Everybody needs value in India

  • @abrarsnewworldorder
    @abrarsnewworldorder Год назад +1

    For people waiting for the answer… TATA is copying SHEIN.
    Why stretch the video so long?

  • @rohanthakare108
    @rohanthakare108 11 месяцев назад

    great presentation buddy,good graphic design,chill vocal delivery..good bg research..worth a million subscribers ..good luck to you and your team

  • @neerajwa
    @neerajwa 8 месяцев назад +1

    Very few people will remain zudio customer one year after making the first purchase

  • @abdullaibnamostafa6205
    @abdullaibnamostafa6205 Год назад

    Love from Bangladesh... Whenever i visit Kolkata, i always go zudio for shopping. Affordable and on trend

  • @jhanwar4382
    @jhanwar4382 Год назад +1

    Very Informative Video

  • @manishaadak5679
    @manishaadak5679 Год назад

    your video making skills is top notch ❤

  • @akshay_78193
    @akshay_78193 Год назад +1

    Zudio is lifesaver

  • @ravurikishore3426
    @ravurikishore3426 Год назад

    Consumer point of view it's OK not best,
    But for franchisee owner is it really beneficial paying large amount of rent and electricity.....but the margin amount is very low

  • @lokesh9322
    @lokesh9322 Год назад +3

    Bought 1 t-shirt frim zudio. It didnt last more then 2 months.

  • @sakshamdubey4698
    @sakshamdubey4698 Год назад +1

    Great stuff, love this series

  • @ShrikantKalar
    @ShrikantKalar Год назад

    Hi! 30s in the video. Narration audio is mixed very badly with BG audio. I can't understand properly what u r saying. Please look to fix it in future videos.

  • @Bi_Pro
    @Bi_Pro 10 месяцев назад +1

    I think Zudio is a little bit of "Higher Price Tag"

  • @rohithkuttamath
    @rohithkuttamath Год назад +1

    Very satisfying video ❤ keep going.....

  • @samueljohnson1055
    @samueljohnson1055 Год назад +1

    Excellent case info. Keep it up

  • @prasaddevadkar2665
    @prasaddevadkar2665 Год назад +1

    Great quality videos !! Few more of such and will see sudden increase in views along subscribers..Keep it up!

  • @hanudeepkumar9066
    @hanudeepkumar9066 Год назад

    I remember going to the store and buying all the types of t shirts available there. Felt like a rich man as long as I was in the store😂

  • @rahulmahapatra
    @rahulmahapatra Год назад +1

    A similar video on Max fashion, please !

  • @garvinchanderia
    @garvinchanderia Год назад

    This was very informative, thank you so much!!

  • @BusiHindi
    @BusiHindi Год назад

    nice video love the zudio Concept

  • @AmeySadar
    @AmeySadar Год назад +2

    PLG entering the retails world.

  • @deadly-m6o
    @deadly-m6o Год назад +1

    amazing explanation

  • @farmervlog5802
    @farmervlog5802 Год назад +1

    Bhai apani eyewear kaha se liye

  • @jainsonsindustries5535
    @jainsonsindustries5535 Год назад +1

    Good content and topics. You can improve the sound in your videos.

  • @sameernaik7353
    @sameernaik7353 8 месяцев назад +1

    I’m afraid they won’t meet the fate of a Tata nano some day

    • @Aj14_JustDoIt
      @Aj14_JustDoIt 2 месяца назад

      It won’t bro ... in India a car has become a status symbol and cars can be recognised from outside
      That is not the case with clothes ... no one is gonna come and check the label ..so people won’t feel insecure of wearing cheap clothes as long as they look good

  • @shubhamrazzsharma4955
    @shubhamrazzsharma4955 Год назад

    I would say video needs to improve their BG music to engage audience

  • @ApPillon
    @ApPillon 10 месяцев назад +1

    They stole my 500 and never refunded it.

  • @GeeksfromIndia
    @GeeksfromIndia Год назад

    I still remember the day when I bought a pair of flip flops by checking my foot size with just one flip flop and ended up getting different sizes in the pair itself 😂.

  • @rhythemmakkar
    @rhythemmakkar Год назад +1

    also give how we can apply in our business idea, as a student i want to learn about business so that when i start one, i know. so idk your target audience but you may take care of this thing and structure your content this way please

  • @SachinYadav-ce6nl
    @SachinYadav-ce6nl Год назад +1

    great writing

  • @TelecomGyaanchannel
    @TelecomGyaanchannel Год назад

    Very well explained

  • @Udit2002
    @Udit2002 Год назад

    is there online website of zudio ??

  • @harshdeepzala2424
    @harshdeepzala2424 5 месяцев назад

    Everyone on you tube shows strategis of zudio no one shows what happens to unsold cloths , landfills, environment pollution

  • @firdousalam
    @firdousalam Год назад

    Quality has degraded over time. Bought 2 shirts and both wore out within 2 months.

  • @captainrogercall5742
    @captainrogercall5742 8 месяцев назад +1

    Quality of zudio products 🤮.Like it or not it’s fact.I bought a shirt of 299 few months back I washed once that too with normal water and it literally got kind of shrinked.

  • @siddhesh2410
    @siddhesh2410 Год назад +1

    Big fan ser

  • @ykgujrati
    @ykgujrati Год назад

    I just visited zudio and this was recommended 🤣

  • @PrithaBhowmick-cb1cz
    @PrithaBhowmick-cb1cz Год назад

    Zudio must focus on women clothing as well

  • @nothing1071
    @nothing1071 Год назад

    Zudio gets Attention Mainly From RUclipsrs.
    Their Texts Design Very much Similar to Trends .Which Create Youth Feel like trends Product for Less Price
    But Fact is Low Quality For Lower price😂

  • @abheykaul
    @abheykaul Год назад

    zudio and westside both are tata products .... so comparing them is not right...

  • @vigneshbantwal
    @vigneshbantwal Год назад

    Seems like a replica of Primark business model.

  • @siriyakcr
    @siriyakcr Год назад

    Is middle class means wearing Addidas, and Honda high variety, in case zudio , people came much costlier car then that

  • @librandu5795
    @librandu5795 Год назад +1

    zudio copied what zara and other fast fashion brands executed in the US

  • @georgegurdjieff37
    @georgegurdjieff37 Год назад

    lmao zudio and westside are both owned by tata, certainly not one sister concern giving another a "run for their money" bro wtf

  • @kalakaaricature3407
    @kalakaaricature3407 Год назад +2

    The quality of zudio clothes is very cheap

  • @she6953
    @she6953 Год назад

    Max good quality fair price

  • @pgradadia
    @pgradadia Год назад

    it is dmart of fashion

  • @neerajnandan3351
    @neerajnandan3351 Год назад +2

    7:38 Indians talk/think rupees in Lakhs and Crores.. not Millions or Billions..
    Script writer needs to get out and meet the real India! 😅 Great content, but don't forget your core audience's roots..

  • @themboys304
    @themboys304 Год назад

    This is not success. It is just 1 year. Let's talk about Zudio in 10 years time.

  • @arfeenjan55
    @arfeenjan55 Год назад

    Clothes are very old fashion. And price are also not low as youtuber always said.

  • @abhishek_patil
    @abhishek_patil Год назад +3

    Time to move on from Zara 😅

  • @k_anu7
    @k_anu7 Год назад

    Please shut that irritating bg music next time, will subscribe

  • @thebrainy
    @thebrainy 6 месяцев назад +1

    Bro either you need to get a good microphone or you need to speak clearly.

  • @sagarhp4732
    @sagarhp4732 Год назад

    Do your research properly. Zudio gives discounts twice a year

  • @devanshsadh8894
    @devanshsadh8894 Год назад

    Zudio is very budget friendly but the quality is poor at the same time 🤦🏻

  • @ritik1857
    @ritik1857 Год назад

    Only legends know that Westside and zudio are owned by same company 😂 Tata

  • @theguru1999
    @theguru1999 Год назад

    Boss Westside and Zudio are owned by Tata Trent

    • @ritikasajwan2927
      @ritikasajwan2927 Год назад +3

      That is why he referred to westside as zudio sister company

  • @RoniRajDas
    @RoniRajDas Год назад

    I love everything about Zudio but my only concern is the sourcing of the articles as I am not really sure whether or not it is India made. If it’s entirely made in India then I guess I am all in.

    • @BusiHindi
      @BusiHindi Год назад +1

      entire made india sourcing from benguluru in bulk

  • @she6953
    @she6953 Год назад

    Max fair price no less no more

  • @rhythemmakkar
    @rhythemmakkar Год назад +2

    great insights, just use a little easy english

  • @jeyam100
    @jeyam100 Год назад

    Zudio quality is very bad. Stitches come out after 7-8 washes.

  • @Shivam_Gupta.
    @Shivam_Gupta. 3 месяца назад

    🙌🏻🙌🏻

  • @mayurcharniya8785
    @mayurcharniya8785 Год назад +1

    1st video of this channel it wasnt good at all , work on your research or make your team better!!! take it in a good way

  • @arvindynr
    @arvindynr Год назад +5

    fitting of zudio clothes is horrible. also quality of stuff is horrible.

  • @ravinschannel
    @ravinschannel Год назад

    To be honest, I've never noticed a Zudio store. I just saw one last week. I had no idea about their competition with Max/ Trends & Westside.
    However, I didn't like their clothes, in fact I don't like the quality of clothes of any of these brands. They're good for casual wear, not even for semi-casual settings.

  • @CASESTUDY8
    @CASESTUDY8 Год назад +1

    Sorry but try to speak more clearly your voice is not comprehensible😅

  • @zeda0w
    @zeda0w Год назад

    This is like tata nano story, cheapest tag to a brand, not good

  • @shaikusman536
    @shaikusman536 Год назад

    similar COntent in HINDI ???? LOL...Who is copying?? or both YT channels are of same yutuber???