Building my own Brand ✿ Making apparel, marketing on social media & licensing ✿ Studio Vlog
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- Опубликовано: 26 июн 2024
- AD A huge thank you to Printful for sponsoring today's video! If you would like to explore your own POD products you can find them here: www.printful.com/a/Katnipp
@PrintfulCustomPrinting
We are entering a new chapter here at Katnipp, and today we are going to explore our new POD apparel options with printful
I'll deep dive into our Social media marketing strategy and share with you our first results of our facebook adverts and we also set ourselves a social media challenge!
Lets get to work shall we?!
YOU DA BEST
Love,
Catherine
🌱 l i n k s 🌱
✩ katnipp ✩
🌸 OUR OFFICIAL SHOP: katnipp.com/
Epidemic Sound:
#smallbusinessdiaries #smallbusiness #studiovlog 
Хобби
What do you guys think to the jumpers and tshirts? ✨ I think what I will do is launch them in the Blue Hydrangea launch and gather your guys feedback on them! eeek Ive always wanted to do a big range of apparel lol 🤣 I realllly hope you guys like these!
Alsooo if you guys wanted some Vinyl Scrap packs or Mystery sticker packs we have actually just launched them! Including some new Greetings cards heheh I hope you like them:
🌸 katnipp.com/
The apparel looks great! Look forward to the launch ❤ Dream item would be an iPad cover….. not sure if you can do those print to order 😊 also the plushy charms you have spoken about. Gets to be so many products though I get that for a small business. I love your vlogs… katnipp and personal. Thanks for sharing x
I just DM’d your IG. I’m so excited for you.
Also just sent you guys a DM on IG, I am so excited hihi :3
MOOOM GET THE CAMERA I MADE IT INTO A VIDEO 🥹🥰
And we all loved it! 🤗💖 congrats Mike!👏🏼👏🏼
*(still giggling after your 'solo at the Katnipp studio' vlog! It's hilarious 😄😂)
aka can we have more of those? PLZ 🙏🏻☺
We need an FAQ with both of you guys
@@analika3 there’ll be plenty more don’t worry 🤪
@@lindaashford7187 oooo what about an faq livestream 👀
I hope so! 😊
Those flowers would be the perfect size for someone who works in an office to actually enjoy on their desk without taking over their desk... because I have seen people get huge bouquets and it takes over the desk and you can't see around it
Eggbert needs an entire product range !!
Absolutely! 100% agree on that 😊
@@analika3 Maybe that's why he's so noisy, screaming "DRAW MEEE!"
Hahaha! 😄 that explains everything lol! 😆
I will say that I got a lot of your FB and Instagram ads, when I'm already a customer and fan. It definitely identified the right demographic, just not people who are not already your customers.
OoooooOoooo Thank you SOOO much for letting me know this, this is very interesting! I am going to tell Mike this, heheh I guess we just have to experiment hehe
@@KatnippStudiosHi respond it’s my birthday please ur my fav yt
I haven't seen any of your ads on Facebook sadly.
Katnipp should really be on a Pinterest Business account using rich pins and tagging them with shopable links.
The growth of Katnipp is crazy! I love that you shared a lil bit of Dean’s growth and even involving Mike a lil bit. I love the idea of reaching out to smaller creators and the affiliate marketing for them is a cool idea as well.
Omg! The flower collaboration is absolutely stunning!! I love everything about it!!! 😍🥰
I have been following you since your 'bedroom office' and to this day I find you such an inspiring and joyful person. Apart from loving your products, I learn a lot from you as an entrepreneur and human being. Big compliment to you from the Netherlands.
The printing on the flower boxes look so much better than the first samples!
I love the idea of doing affiliate marketing with cozy gamer content creators! Your designs would fit so well with the aesthetic of the cozy gamer channels I watch - it's a match made in heaven.
Hey Catherine!
Re: Facebook ads - Do you have a facebook pixel set up in your Shopify store?
One of the things that is wildly profitable to do is to have remarketing done to people who have been on your site, but didnt check out. Think of it like "hey, you left this in your cart"
So with the setup of the pixel on the site, you need to make sure to tag events (add to cart, initiate checkout *add cart value*, purchase), and you should be able to pull in the checkout value into FB as well.
You can also then use those audiences to create lookalike audiences in Facebook as more of a brand awareness campaign. This helps top up your marketing funnel, which you can then remarket to later, etc.
I used to work with this a few years ago before I was full time RUclips (and have recently set it up again), so feel free to reach out if you have any questions!
OMG this is sooooo helpful thank you SO MUCHHHHH, also its lovely seeing you in the comments hehe 🌷 I really need to look into this, we are total newbies so are just trying to figure this stuff out 😭
the little flower cases are so cute! I remember you mentioning them a while ago 🥰
you should do a gingie and spice cross over with Bridgeton for Christmas i think that would be so cute
Weddings, baby showers, anniversaries, Valentine’s Day, Easter, Christmas, Thanksgiving…all would be awesome options for the flower cards.
You know what I think would be a really cool product? A sticker book! You illustrate such amazing scenery and I used to love those books that you would peel out stickers and finish the scene with them, like on the page with the scene there is a blank spot in the shape of lets say bumble butt then we would stick on a bumble butt sticker =D just a thought
I love the blue shirt. The colour is so pretty and it would be nice for cooler days! It was lovely to see Mike in the vlog. He is really good at explaining things. I hope to see him more! I have been seeing you quite a bit on FB. I don't have a small business, but I find this really interesting and love watching you grow and succeed!
I love the color of the flowers paired with the pastel witch card!!
Look after yourself. Your health is your wealth. Blink more but also take some more breaks away from the screen.
I love your energy and willingness to learn and go down different routes x
hehe aww thank you! I feel like you have too in business 🤣 otherwise I'd be buggered heheh
The shirts and jumpers are so cute! I can't wait for the flower packages to be complete! They are so pretty and so much fun! Congrats to Dean for learning something new! That is awesome! I loved hearing from Mike! He has a lot of great ideas. I just had to say that you look so pretty with your natural lashes, and I think you look younger. I love that look ❤ I would love to see a storyline about Eggbert and his buddies. That's probably why they are always squawking at you. Eggbert is like Heeeellllloooo we are cute too... Why does Bumblebutt get all the love??? 😂
The apparel looks great really professional looking 😊
I love also how encouraging you are to all businesses like there's room for everybody and you share your information/experiences happily to help others and you still continue to build a successful ever growing brand 😊
Take my money for the jumper and t-shirts please 😂 x
I love the collab with the flower company 😍
The flower collab is soooo cute ❤
Hi! I’m sorry but because I’m training to be an optician I feel the need to give you advice about your eyes lol
Please make sure you use the 20-20-20 rule to reduce or avoid eye strain!
Every 20 mins look away from the screen for 20 seconds (20 feet away if possible)
Drops (which are artificial tears basically) will help if you use them regularly as tear production / flow is reduced when we look at the screen too long, (because we then don’t blink as much and blinking helps with the movement of tears naturally produced by the eye)
If you have a small prescription sometimes it’s worth having glasses for concentrated tasks depending on your Optometrist’s advice. Your eyes won’t have to work too hard to see the screen then 😊
P.S love your channel and I watched your videos for years!❤
Love the sweatshirt ❤ Everything sounds so positive Catherine 🩷💛🩷💛🩷
Loveeeee the jumpers and t-shirts. I definitely want one of each. I placed an order a week ago or so, received it very quickly. (I live in New York) and everything arrived packaged so nicely - thank you Mike!!
The apparel turned out sooooooo incredibly cute! I totally want to make one some day. Saving this for later! lol
ooooo love the blue hydraengea jumper, would love to purchase whenever its out! thanks for all your hard work catherine and co
just a note with the blue light blocker glasses, i will change the way colors look on your screen! so remember to take them off while tweaking color on your designs!
Your shirts look great and the flower Collab is beautiful. Can’t wait to see what else you do. Good luck on your marketing.
I love to hear about your creative business ideas, because I love to experiment too. For the flowers I love the autumn design.
I was just today looking into Printiful as a POD. What a coincidence. I don't think I'm yet ready for POS at this stage, but it's wonderful to see someone I trust speak on this company. Thanks!
Ooh I think the embroidery options will look beautiful too. I love your new range.. Blummin gorgeous.. Aww and Dean's new stickers are lovely.. Oh and the flower cards 🎉❤
❤❤❤ LOVE !!! Both the jumpers and t shirts 😊
I was actually looking into getting a POD service and wasn't sure how to pick the right one. After seeing you react to your samples, that just did it for me! I'm going to use Printful with your link~ Thank you for sharing this with us all!!
I love the new apparel & will definitely be ordering when you launch them! Good luck with all your marketing , it sounds like a challenge or something that is probably forever changing. I have loved your drawing challenge too , your drawings are fab ❤ The flower cards look so much better & such a great idea🌷
Thank you for your video! I have been in a huge funk lately and massive creative block and just doubting myself. I've had no motivation and struggled with mental health, haven't worked on my shop and I know when I do, my shop actually flows. I've been struggling with sickness too (I can't go full-time work anymore) and I have felt so defeated but watching your video has really helped me! I feel my drive and inspiration coming back 👏❤️ thank you so much!
Love love love the jumper…. hurry up and roll them out! 😂
Hi Catherine,
Can you please please please make a Space Buns Celestial Large Desk Mat!!!!!
I feel odd commenting this because I don’t have a very large audience (only 90 subscribers haha), but I am a photographer and I just redid my office this spring to be a cozy space for me to work in (there’s a video of it on my channel), and I’ll be setting up a photography studio workspace in my carriage house at some point, would love to get some product photos for you in another environment if you’re ever interested ☺️
I enjoyed the videos. I always have to watch them twice as my family like to suddenly want to talk to me whilst something good is on 😄 I'm not FB now so can't give you any feed back for now. I love the Bee Jumper. I absolutely love love Bees so yes we are both on the right track about apparel 😄 I could design apparel until the cows come home. I do forget my bedtime and it ends up being into the early mornings when I have the school run to do the next day. But live your passion indeed.😊👍 I have Printful 😊
Thank you for the vlog! Good luck with the new marketing ideas!❤
It's too late for this year, but I would honestly love pride themed flower arrangements to go along with your art!! I'd sent them off to every friend. I really love these mini arrangements. They're the perfect size.
The flowers are the cutest gift I’ve ever seen ❤ I’m with you, flowers make everything better.
Be aware that as a graphic designer, you will not like wearing glasses that change the colors of what you’re working on!! Blue blockers help with eye strain but not dry eyes. Use your drops every hour. I recently switched to Ivizia-very nice drops.
I have been using the blue blocker glasses for over a year and I can definitely feel the change. I even purchased my granddaughter a pair and she loves them.
ooOooo thank you for sharing, so far my red eye has been so much better! Fingers crossed the glasses and eye drops will work!
Love the apparel !! 😍
The old screens used to flicker which made you blink, but yes common issue for anyone working on pcs/screens especially in aircon which drys the eyes even more.
Love the flower gifts, great idea love it doesnt take up much space nice to have on a work desk
The blue jumper REALLY complements your eyes 😍 It looks so good on you 🥹
I swear by my blue light glasses! My migraines were getting so bad at work coming into the winter time about 5 or 6 years ago because the artificial lights were on more (lovely dark Irish winters). Before I would have a migraine every 6+ months, but it was sometimes weekly or twice a week. Since I got the glasses (I happen to get the yellow lens ones from Gunnar) I've not had a screen or light-induced migraine! I would recommend everyone that works with a screen to wear them.
Have you looked into Google shopping ads and performance max campaigns?
Definitely performance Max campaigns. My sales jumped up by 300% in 2 months!
woah watch where you’re aiming that domain expansion catherine 🤞 2:43
Love the blue jumper with bumblebutt!! I am going to check out Printful right after I type this. I'm not quite ready for my designs to be printed, but am excited to see what they offer!
That jumper is so cute! 😍 If your eyes start getting worse, it's worth applying a heated eye mask a couple of times a day (The Body Doctor makes them) as it really helps. Dry eye syndrome is the worst! 🧡
I'm also considering sending out some gifts to some people I know via social media in return for a post! I know people just love free stuff too 😂
🤣🌷 heheh everyone appreciates a lovely freebie haha
I love the sweaters!!!
With the flower cards they could.be nice for Thank you Teacher end of year appreciation gift.
Definitely want to sign up as an affiliate Catherine, please. I have a couple of others who use Kartra as CRMs for this x
I love love love that crew neck, the colour is perfection
Id love to be ambassador for you guys! Im a small business myself making kawaii cavy accessories, but I have a home studio and I have several of your products that I already love and I think could be amazing to showcase your lovely products in my reels and posts on home studio setup and order packing ❤❤❤
Awww! I love Fluffy Dragon! ❤ I’m definitely going to order the blue hydrangea T-shirt and jumper! Kate x
heheh Im happy you like him 🤣heheh aww thank you Kate, if you do order it when it goes live please let me know your thoughts!
@@KatnippStudios I will 😊 I'm sure it will be amazing! ❤️
A suggestion instead of the affiliate link would be an affiliate code or discount code (for example first time customer gets 10% discount with that code and then you set up a value for the affiliate). Im studying marketing right now and also have a small business I guess this would be the easiest way to set it up (that way you can know how many sales x person "gave").
Love the no false eyelash look. Seriously you don't need them lovely.
Blue light glasses should help plus there are usually settings on phones and computers too for that.
Have you had your eyes tested too?
I carry a very handy folding laptop stand in my work bag as nabbing a working 2nd monitor in our office isn't guaranteed.
Yesss luckily my eyes are fine minus the dry eye and blocked glands hehe
@@KatnippStudios will be better for your neck too! Dunno if this will help your blocked eyeball glands (?) but I was advised to 'gently press' a wrung out hot, wet flannel onto my tear ducts each morning. My eyes had been super watery because the ducts were blocked and the tears were building up behind and leaking all over the shop!
Not sure if that made sense but the hot flannel has definitely helped a lot 🙂
I would love a Video about aiPhone / product Shooting. Awesome Video like always. Have a great weekend
Love your videos. Thank you for beeing you. You are my inspiration ❤
😭🌷
Was that an apparently kid reference 😅?
I would love to hear how you go with all the other advertising strategies you're trying out. I feel like I never hear these conversations from small business owners, only from 'bros' on the internet and I feel like I can never relate to it. So I would love to hear it from a katnipp perspective!
🤣 it was it was, lol me and dean literally say it all the time hahah, aww thank you I hope I can be helpful in the future, at the moment....lol its not working ahah 🤣 but I will keep sharing ✨
Definitely going to have to snag a long sleeve Bumblebutt shirt because... it is too much!! And looks also incredibly cozy and the color palette is so pleasing!
The art prompts I've also been doing, albeit I'm quite far behind. About to finish Fluffy Dragon, so I've a long way to go to get them all entirely done, but that's on me, hah! But definitely having a blast with working on them!
The mystery sticker packs are always enjoyable! I wish I had purchased more of the last ones that you had going, so that was bad on my part, but will be sure to partake in these upcoming for sure! Can't wait for this launch, and am super anticipatory for the holiday collections coming up! Would love to see a Tuffy the Ducky Halloween of some sort... =3
Oh my gosh thank you so much hehe, I hope you have fun with the art prompts 😍 hehe I've had alot of fun doing them! I only have two more left i can't believe it!
Hi Catherine I love watching your content on here and your personal vlog.! Can you tell me what little microphone you are using and does it connect to you iPhone? X
I ordered a t-shirt from them, and its really nice 🙂 I still need to set up a shop still, not enough time in the day for everything😐and I love THAT dragon 🥰🥰
social media marketing is def not sustainable, i mean it does work well for some people, but i dont see it lasting since so many things are always changing 😑
I know the feeling of not enough time in the day 🤣 thats the story of my life, I have too many things I want to do and not enough time to do it lol 🤣😭
Love it I’ll order those as soon as you release it.
Oh wow thank you so so muchhh 😭🌷
@@KatnippStudios when do you think you will start selling them?
those seaguls are kicking off! LoL If I ever get a girlfriend I will buy all ya stuff to give to her.
😍can’t wait for the new launch
eeeek we are on the final stretch lol this feels like its taken ages this launch but that might be because I've had this idea since last june lol 🤣
@@KatnippStudios so sweet 💕can totally relate with time flying no joke lol really looking forward to it and the bag charms too ^^ keep up the great work 👍
eeek SO glad you mentioned about weddings for the flowercards! My small business DetailsbyMrsD is all things weddings and would be an amazing gift for newlywed or newly engaged!!
Have you ever thought about hiring a video editor for both Kathi’s and your personal vlogs? It would free up your time to do other things so you’re not wasting a whole day on editing your video. ITT was just a thought
Omg! Is that why my eyes hurt?!?!?
Poor Mike just wanted to answer the questions but got cut off every time! 😅
By the way, Mike packed my order very nicely and was very helpful in handling my customer service questions, so cheers to Mike!
Beautiful❤ amazing❤
Hi I am so happy I found your channel I love everything you create!! Do you have a filter that you use for your videos and photos? Everything I see from you looks so magically beautiful 🤩
Oh wow thank you so so much, I have created my own filters, but I dont sell them yet! Maybe I should hehe
@@KatnippStudios yes and it fits your vibe so beautifully 😍
Hehe-hanging round you and patreon til’ the day you float and offer the OG’s discounted shares…
I would love to be an affiliate! Such a good idea!
did you do ads on Facebook or on Meta? Like did it include Instagram? Because I feel lik your audiance would just be on the newer platforms and insta (insta is already older)
So I tried Facebook ads for a while and they did what was considered well in the industry but I wasn't happy with it. While mine was higher than this, the return on ad spend that is considered good is something like $1 spent for every $4 brought in? That means 25% of your earnings are being put into the ads, which as a handmade business just wasn't it for me (I had someone who knew what they were doing organising it for me too).
I think it's really difficult to see it as a positive when you get so many sales organically too. As someone who has made all their sales organically for 8 years it's very hard to want to spend so much to get orders. 😅
Look forward to your Peggy vlogs
heheh hopefully we will be doing lots more on our personal channel this year! Infact the next two episodes after our cruise vlogs will be a camper can vlog hehe
If you want to do pod then you should know that printify is a lot more affordable
weird comment. have u thought about doing a collab with like target? or department stores? im not sure what u have locally in the uk. also... as always hi mike. =)
Ohai :')
@@MikeyTVlogs I feel like I've seen smaller creators for limited time runs we have target in the USA. I don't recommend Walmart but doesn't mean it's not an option. Could do michles (a popular craft store they also do art and frames), home goods/marshalls/tjmax/home sense (kinda a limited run Randome find store), hobby lobby ( home decor, craft, furnature, they just sell a lot of stuff store) . Some are just Instagram artist/ creators and not on RUclips. She may actuly be able to do it. She can sell herself short some times.
Hello! Please can you clip the mic on your top please or hold it further away. Struggling with it being too loud. Thanks Catherine ❤️
Hi Catherine! Are you using look-alike audiences from your social media following or retargeting using your email subscribers? Also, influencer marketing may be a good thing to look into regarding your new apparel!
Do u know about Faire Wholesale in the United States u were talking about marketing
That print machine wastes way too much paper. So is it that way to make the creator spend more money on paper or does their software designer lack the skills to minimize paper waste.
I saw one of your mouse pads that I fell in love with and I was going to get it, but the $21 shipping scared me off. I really want to support you, so will there be any discount codes or special offers anytime soon?
Hello it's Dean, I'm just in the middle of adding International economy which is cheaper but takes longer to arrive, this is live for USA and will be live for other countries later today :)
@@catherinekayy Oh my gosh what perfect timing! 😊 Thank you!
I've always wanted to purchase your deskmats but ugh shipping is literarlly half the price of one :')
are you able to look into more affordable shipping rates?
Hello it's Dean, I'm just in the middle of adding International economy which is cheaper but takes longer to arrive, this is live for USA and will be live for other countries later today :)
pretty please clip on the clip on mics. (it's such a pet peeve of mine) they work better from being awat a lil from your mouth. edit: THANKS
White one made in Bangladesh 🇧🇩, im watching from Bangladesh.
🙂💛🌻🩵🌸💛🩵
by the sound of it you're looking for UGC
When will Egbert become a katnipp character?
i messed up my eyes so many time from editing..woops