How to Build Your Copywriting Portfolio - Even if You're a Beginner (Free Masterclass)
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- Опубликовано: 25 июл 2024
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It’s not enough to know how to write copy.
You have to be able to SHOW potential clients that you know how to write copy.
So whether you’re just starting to learn copywriting or you’re a seasoned veteran…
You need a killer portfolio.
Copy Chief (and friend) Jonathan Beaudoin-Sanschagrin was kind enough to put together a masterclass on copywriting portfolios including:
The most important stats to highlight for clients
How to put together a beautiful portfolio WITHOUT design skills
What business owners are really looking for when they hire
And so much more!
0:00 - Building a copywriting portfolio
2:45 - What is a portfolio? Why is it important?
5:15 - The most important stats to include in your portfolio
8:03 - What should your portfolio look like?
15:32 - The secret behind getting hired
20:01 - How to structure spec emails
24:15 - How to share your portfolio with clients
26:08 - Making your portfolio look professional (without design skills)
30:00 - The cheat code for writing faster and getting paid more
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Still have questions about what copywriting even is? Check out our Copywriting 101 Playlist: • Copywriting Basics for...
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Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Johnathan reminds me of a ginger Patrick Bateman. The loud hysterical laugh followed by the low, quiet, calming voice & demeanour just fits the bill perfectly.
Jonathan's laugh at the beginning already satisfied my curiosity. Also, Sean's reaction was priceless. Now, I have to stop smiling and focusing on learning how to build my portfolio lol
Can we have a full vlog on Jonathan's laugh please! We need this as a motivation! 😅
I agree 😂❤
Jonathan's laughs is contagious! 😂😂
He has that Late 80s-Early 90s anime villain laughter
@@enesballa236 I was about to say this 😂
Its not contagious, its SCARY! 😢
He has that Jeff Bezos laugh. He laughs like he had a highly profitable morning in the Wall Street trade and has millions in the bank 😂
he laughes EXACTLY like jeff bezos
This is the video that I needed most! Thanks
Thanks, this gave me an impulse to reorganize my portfolio.
Thanks for this i was desparately looking for.
This video is insanely good. Thanks guys.
This video is valuable...
Learned so much within this 30min video
It's a big help for me as an aspiring copywriter
Thank you for giving free game
I am curious about the book now
I will definitely have a copy of it...
Thank you!
Hey Sean, thanks for the awesome content. But would you mind adding subtitles in your videos?? Thanks!! 😊😊
Bro I literally was looking for this right now
Jonathan's laugh is hilarious 😂😂
A beginner may not have the stats and results?
How to convince the prospect in such case?
This is FANTASTIC. Thank you so much guys!
Quick question, though: what mockup software/tool is being used for the funnel strategy at 17:22?
I believe that is Funnelytics, if I recall correctly!
Nice
i love his laugh so much
Hoping Jonathan recently moved into his appartemnt, because the state of it doesn't scream, "I'm a success, listen to me!".
I kid.... excellent advice as always from the Copy That! team.
hey sean, I need your help!
I Have a question: how can I go to a busniess and try to sell myself as a good copywriter
while i have no portfolio and no testimonials but my self knowing and believing my copy work
thank you for taking your time
We have a whole video about selling yourself: ruclips.net/video/0aoR6cFM66M/видео.html
But why don't you have a portfolio? Write some spec and practice pieces. Turn your belief into reality and SHOW what you're capable of producing.
Hey Sean, I hope this comment finds you well. I wanted to ask, should I build my portfolio with some copywriting specs first and then look for clients or look for clients first while building a portfolio?
Specs first! Get practice and make it easier for clients to hire you.
@@CopyThat Thanks Sean, I knew I could rely on you, have a good day man
@@CopyThatI'm sorry to bother again, but I don't have any past experience with any client, so is it ok if I just put a spec email sequence and a sales page copy as samples for my portfolio, and then record myself how I did it ?
Hey Sean.
I'm going to apply for copywriting agency and inhouse jobs. I have 0 experience, 0 stats, 0 testimonials. My questions are:
Should I record a video of me breaking down my spec work copies and add it to my spec work portfolio?
And if so, do I need to explain the customer journey, awareness and sophistication level of the copy, how big of an idea it is and how it COULD sell?
Do I need to explain my research process for the copies I'm writing for?
Can I just have 3 spec work pieces in my spec work portfolio?
Appreciate all your work, Sean!
Of course you _can_. There are no rules here. You may omit or include anything you like, from spec pieces to an essay you wrote in the 3rd grade. The question you have to answer honestly is: Do you think that will help you stand out? Do you think that will adequately display your personality, knowledge, competence, and skillset to someone who wants to hire you based on your personality, knowledge, competence, and skillset?
If you answer yes, I hope you are correct and wish you the absolute best of luck as you apply! If you answer no... well, then I'll just say that you shouldn't expect extraordinary results from ordinary inputs.
Hey how did this work out
Hey Sean, quick question. Can I apply to an agency with just spec pieces or do I HAVE to go freelance and get actual clients beforehand?
You absolutely can apply with just spec pieces
@@CopyThat thank you so much for replying. I intend to apply very soon. Btw, I used your videos from the 'Copywriting 101' playlist to get spec piece ideas. So thanks for that as well.
Do I need to learn to design a sales page as a copywriter or just focus on writing good copies?
You do not need to learn design as a copywriter. It helps, but you don't need it.
@@CopyThat , thanks alot mate🌞
bros laugh Is pure cash
Why is his book not available anymore?
I just checked: it is still available. It might be a regional restriction.
19:20
7:42 he laughs exactly like jeff bezos lol
I just had to ask. Why does he laugh that way though? Like a sort of coping mechanism for awkward silences? No hate.. Just curious.
Jonathan laugh is kinda creepy somehow 😅
ruclips.net/video/9ocQKrJIHfM/видео.html
This guy's book only has 39 ratings on amazon (plus, it's only an e-book, and he want's $50). How is it a "best seller"?
He ran a launch promotion for it, during which time it was priced iirc around $5. Amazon has a very elaborate subgenre and category system, and for a lot of categories you only need a few hundred or even only a few dozen sales to rise to the best seller rank in that category.
How is this relevant to beginners? How Can I begin with the actual work to PUT IN THE portfolio? It's just a 20 min long portfolio showoff.
Building a portfolio--assembling your sample pieces in a coherent way to show off--is the subject of this video.
Writing practice and sample pieces for your portfolio is the subject of another video.
When carrot top decides to write copy ....smh
Very valuable video thanks! But his laugh is very scary haha
Between his laugh and my face I'm pretty sure we have the number 1 grossing horror movie of 2023 on our hands.
@@CopyThat lmao