Stop Writing Copy About Products (Do This Instead) | "Going Beyond Features and Benefits"

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  • Опубликовано: 16 окт 2024

Комментарии • 33

  • @zach2352
    @zach2352 8 месяцев назад +27

    How long should copy be? "As long as a skirt. Long enough to get to the subject but short enough to keep it interesting." Bro this man is a genius

    • @nabilsoars
      @nabilsoars 7 месяцев назад +1

      Long enough to get the point across- beb settle - reworded with my words

  • @cjoaquindg
    @cjoaquindg 8 месяцев назад +12

    Damn this is so valuable. I’m pretty sure that people actually pay money to get this information and now I’m watching it for free.

    • @AJAY16411
      @AJAY16411 8 месяцев назад +3

      I literally was going to type the same thing... its so freakin true, the first 5 minutes and I was completely hooked

  • @delusionboy
    @delusionboy 8 месяцев назад +7

    man i have so much respect for you beyond believe
    you(all the crew) didnt only teach me about copywriting you even influenced the way i think
    when other people are constanlty trying to sell you courses with crazy prices
    here you are giving everything away for free and on top of that your telling us to not to join your patreon
    on top of that you have a free discord on top of that you have a free guide on top of that you advice against next book syndromeitis
    its amazing what your doing
    sir for real if i make money anytime in the future i will fly to you and give you a big hug then fly back home

  • @madrigal924
    @madrigal924 8 месяцев назад +2

    Okay I have neck pain that gives me headaches and I think this video just unintentionally sold me that thing

  • @SteveGibson668
    @SteveGibson668 8 месяцев назад +2

    "That's how this opens!" is my all-time favourite line from a Copy That video.🤣

  • @niranjanp65
    @niranjanp65 8 месяцев назад

    Never thought I'd see this masterclass one more time, I screenshot the entire slides when this was unlisted. This one's a lifesaver for every copywriter out there.

  • @LazaWritesCopy
    @LazaWritesCopy 7 месяцев назад

    Value, value and value!🔥🔥🔥🔥🔥🔥
    Every time I watch some of videos I always learn something, thanks so much Sean and Copy That Crew!

  • @melanieshim4445
    @melanieshim4445 8 месяцев назад

    This free masterclass is so good! Thank you so much for sharing your tips! Definitely will practice the feature, benefit, advantage and deeper benefit list to create copies. As a beginner, I love how you break down which sentence is feature, benefit, advantage, and deeper benefit. It helps me better to study copy.

  • @kerengakoleala5910
    @kerengakoleala5910 2 месяца назад

    The value! Thank you, Sean!

  • @unknownpara7
    @unknownpara7 Месяц назад

    Hillarious! Loved it!

  • @jasonroberts8525
    @jasonroberts8525 6 месяцев назад

    This has just changed the way i look at everything !

  • @JaxAndree
    @JaxAndree 7 месяцев назад

    Wow. What a value filled video! Bravo.
    Thank you.

  • @zuladli6730
    @zuladli6730 8 месяцев назад +1

    Love it! This made my day

  • @mafiasalesman
    @mafiasalesman 8 месяцев назад

    This was amazing and very insightful.

  • @Herv3
    @Herv3 8 месяцев назад +1

    great value!

  • @paolahernandez3355
    @paolahernandez3355 2 месяца назад

    "did we just do a psychology" is my fav line

  • @yuvraj3047
    @yuvraj3047 3 месяца назад

    is there any good book or some other actionable advice to turn features into benefits, advantages, and deeper benefits? Having trouble converting those.

  • @LostGaard
    @LostGaard 8 месяцев назад

    This is Awesome!

  • @Villakeen
    @Villakeen 6 месяцев назад

    “Other brands are losing some inches” I would buy the shit outta that😂

  • @domanicvaldez
    @domanicvaldez 2 месяца назад

    I call this the 'so you can' framework. If you talk about features they need to have the corresponding benefits thus the name "so you can or so you never."

  • @naseertijani3203
    @naseertijani3203 8 месяцев назад

    Hey copy that team, I wanted to ask how do you find e commerce supplement brands or any ecom brands to write copy for, it'll be really cool if you guys made a video about that

  • @ChocolateMyWorld
    @ChocolateMyWorld 8 месяцев назад +3

    You are fucking brilliant.

  • @martynas7862
    @martynas7862 8 месяцев назад

    How do you determine which way is the best to write a product description especially when there are so many ideal client profiles out there? :OOOOO

  • @jakefrosher
    @jakefrosher 3 месяца назад

    Amazing

  • @nolancao2878
    @nolancao2878 3 месяца назад

    amazing class 30:00 is just plain hilarity though

  • @cherrytea-g8r
    @cherrytea-g8r 3 месяца назад

    highly obliged i could get all this info from u for free. thanks a ton

  • @niranjanp65
    @niranjanp65 8 месяцев назад +1

    bet the copy gurus are writing these down

  • @AJAY16411
    @AJAY16411 8 месяцев назад

    How are y'all givin all dis game away for free?

    • @taibaimran8857
      @taibaimran8857 8 месяцев назад

      Because they are secretly cult leaders and want more members for their copywriting cult, duh!!💀

  • @OUSSAMAMILL
    @OUSSAMAMILL 8 месяцев назад +2

    Please, I want to learn Copy writing, but all the videos there are only theoretical and I do not have the money

  • @lordcammper826
    @lordcammper826 8 месяцев назад

    Ahaa