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Guys, did you see how Sean drove home that important lesson, such that Noah was able to immediately get it???..... He's truly a gifted teacher. 16:05 I genuinely love listening to his teachings

37:17 - this is so spot on. I've been feeling this lately as my career progresses but I have never heard anyone else say this before!

done.

How long would it take me to learn copywriting? Is it even worth learning it when theres other business models that are probably way more beneficial and that i should be putting my time in instead of copywriting. Not that i was planning to have copywriting as my main focus but instead something that i can do instead of working a 9-5.

Who wrote this? 😂

What's the difference between this video and the "How to Write Copy that DOMINATES Seasonal and Holiday Campaigns" video? I've already watched the other one twice so I'm just asking in case it's the same information because this one is quite long.

Sean is too sweet..... He can fit into any scenario 😂

Sean is absolutely correct 💯 I asked ChatGPT: "How can pickpocket cure back pain?" And its response was: "It seems like you're asking about how pickpocketing might be related to curing back pain, but there is no direct connection between the two."

It's really encouraging watching this video again

You're fantastic. Whatever you do from now. Many thanks for your efforts.

0:00 - Why This Video Exists... (I'm Alex Myatt - Hello New Copywriters!) 1:15 - PART 1: The Power of Copywriting 3:32 - What Can You Expect? 5:48 - Problems With Copywriting and Why 'digital Marketers' Fail 6:48 - Writing for a Company... 12:58 - Writing for a Prospect... 15:55 - Anti Market Focus: Beware of Vanity Metrics 19:37 - Direct and Indirect Response Schools of Advertising 25:23 - What's the Problem With Modern Copywriting? 29:33 - The Role of Copy 32:15 - A Few Things to Keep in Mind 57:08 - 5 Stages of Awareness 1:18:08 - The Secret Weapon Most Marketers Are Afraid to Use 1:35:15 - Research 1:38:35 - The Sticky Research Process 1:40:12 - Product Research 1:41:46 - Research Template and Resources (Linked Above and Available in CC # how-to-start-copywriting channel) 1:45:10 - The Ideal Client 1:50:15 - The Existing Brand 1:51:40 - Competitor Research 2:01:05 - Market Research 2:03:23 - VOC 2:16:42 - 5 categories of VoC (+2 to Clear Up the Rest) 2:29:37 - Final Research Steps 2:33:32 - So, How Important Is Research? 2:35:50 - PART 2: Putting All This into Practise 2:38:57 - The 5 Subconscious Questions 2:47:41 - Planning Copy: Laying Out RIOA 2:51:49 - Formulas to Craft Ideas 2:58:07 - Offer Building 3:12:39 - The Next Step to Planning Copy 3:13:08 - Don't Fall Victim to the Attention Span Fallacy 3:21:01 - Copywriters Are Attention Managers 3:26:00 - Structuring Copy 3:28:02 - Messaging Hierarchy 3:40:11 - The Final Part of Planning: Spit Drafting 3:46:35 - Turning Your Research and Planning into Copy 3:49:47 - Adapting IVOC Data 3:55:05 - Dimensionalization 4:01:43 - The Core Copywriting Structure 4:04:49 - The Lead 4:06:47 - Headline: The Most Important Aspect of Copywriting 4:14:05 - The Body 4:25:05 - The Close 4:39:19 - Editing Copy 4:53:57 - Some Other Useful Tidbits... 5:01:08 - How to Improve Your Copywriting (Long Term) 5:08:55 - Summing It All Up...

Grateful to have you guys

I was like: But I just started! Hahaha, nice, see you guys in 2025.

Another informative session. 👌

Thanks man, I needed to hear this advice.

Simply Amazing! Saludos desde Argentina!

Great hook😂

Just letting you know that I love this masterclass, watched the entire thing, and you guys are great. Feel like you needed the encouragement. Feel better, Alex!

… almost had a heart attack 🤣👹 Thanks 🤣 that is damn good intrigue to start with 🤣

Oh my Goodness!you guys almost gave me a heart attack

Thank you you guys are my last hope

You had in the first half, not gonna lie😅

It’s good to see that you’re a terrible liar.

Sad, Sexy with an Exciting twist... great combo! Love you guys! Thanks. Will pawn over your older vids. 🤙

That's great DIC

You're such a tool, lol.

Fuck I just got got

i was about to have a heart attack

Brah my heart nearly jumped from my chest in those few first seconds 😂

0:31 I almost stopped loving you Sean! Don't do that again!

How can I fall into the click bait that I was taught how to make by you Professor?

why dont you include luke he was such a fun, i miss him 💔

i got a mini heart attack ... until i heard about 2025

My heartbeat skipped for a minute

Sean's DIC worked on many viewers

Good bye papa 😢. Hope you come back with the 🥛

Thanks for the heartbreak lead opening 💔🙏🏻, guess that's a new one to swipe.

I almost got a heart attack

The title and the first 30 seconds is a DIC masterclass, you got us real good Noble Flappe

You stressed me to a point I was ready to watch all videos in a night that I haven't watched from the channel yet But damn, I appreciate your effortsss for 2025

For god's sake Sean!!! Don't give a scare like that 0_0. Although, great title *copy* lol

Dude! I know you're ace copywriters, and I knew this was a come-on headline and all, but DON'T GIVE ME A HEART ATTACK LIKE THAT! 😣🤬😭 Excited for the upcoming mega course, and I hope you and the crew get lots of rest for the holidays. Thank you for all you do!

Great hook sean, the urgency to open the video got to me.

Master of DIC!

DIC jokes. We love em.

Thanks for yesterday's stream

Sean's intro almost gave me a mini heart attack😂 Love you'll, Copy That Show Am so grateful i stumbled on your RUclips channel 🙏

Funny thing even if they stopped making content they will still be the best for at least the next decade.

Bruh Sean got me in the first 30 secs, I was waiting for the bad news, lol