As this video demonstrates, the landing page was merely the "Welcome to the Machine" intro. The "machine" -- the business's subsequent marketing process -- has to function properly before a sale can happen. If (for example) the potential customer was sufficiently persuaded to arrange for a demo but at that point the salesman screwed up . . . there would be no sale despite how good the landing page was. Then the client may be inclined to blame the copywriter (usually an outsider) for the failure of the in-house team. Different example: you're doing lead generation for a local landscaping company but the company isn't answering its phone, therefore "no sales." Your copy is great but the client is screwing up, and if you're paid based on actual sales neither you nor your client is making money. My point is that, especially when dealing with local businesses, make sure your clients have their own "machine" in place to handle whatever your copy sends their way.
Hey Sean, I know the question isn’t related to your video. But I wanted to ask you this: Let’s say I want to apply for a in house job as a junior copywriter or an internship, and the job description says 2+ years or 3+ years of experience, I know this is gonna sound dumb, but should I just lie about the experience on the application? Hope you’re doing well and have a nice day.
I love how you break down the minutia into something clear and straightforward.
great video, thank you man!
As this video demonstrates, the landing page was merely the "Welcome to the Machine" intro. The "machine" -- the business's subsequent marketing process -- has to function properly before a sale can happen. If (for example) the potential customer was sufficiently persuaded to arrange for a demo but at that point the salesman screwed up . . . there would be no sale despite how good the landing page was. Then the client may be inclined to blame the copywriter (usually an outsider) for the failure of the in-house team. Different example: you're doing lead generation for a local landscaping company but the company isn't answering its phone, therefore "no sales." Your copy is great but the client is screwing up, and if you're paid based on actual sales neither you nor your client is making money. My point is that, especially when dealing with local businesses, make sure your clients have their own "machine" in place to handle whatever your copy sends their way.
oh I know that the "No man's niche" book by Sean & Lindsey will solve those issues of client screwing you up.
That CUO Headline formula looks interesting... gotta try it out in the next practice
Big improvement in the editing
Not everyone can see the whole picture... There are many parts to the ecosystem. Great explanation... Thx..
Hey Sean, I know the question isn’t related to your video.
But I wanted to ask you this: Let’s say I want to apply for a in house job as a junior copywriter or an internship, and the job description says 2+ years or 3+ years of experience, I know this is gonna sound dumb, but should I just lie about the experience on the application?
Hope you’re doing well and have a nice day.
The antinatalism frog shirt is wild!
“Vsauce Micheal here.” I’ve been thinking about this frequently, and how it connects to Sean.
Sean is a wizard of his own 🧙♂️
Im not sure of the difference between benefit and outcome
A benefit is the value something gives to your customer.
The outcome is the end-result of possessing that value.
🔥🔥🔥
Thanks for sharing! How do you know that landing page made $4.5 million?
I'm friends with the person who wrote it, and she shared her stats!
@@CopyThat Nice breakdown! 👍
what happened to your mic sean :'(
I know! I've been going crazy trying to get a good audio feed while streaming or recording and no matter what I do it always sounds like butt!
good