Why is THIS the PERFECT Landing Page?
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- Опубликовано: 5 июн 2024
- The average landing page makes a ton of mistakes and is struggling to convert. But I have a proven landing page blueprint that’s simple and effective, routinely converting at more than 20%.
In this video, I’m walking you step by step through my process for creating the perfect landing page. It taps into good old fashioned human psychology and it gets results.
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Good job Wes! You laid out a complete explanation to a minimalistic pertinent information only landing page. Thnx for the details.
Wes, thank you for your empowering info on getting your business website noticeable. I have learned so much and what you have shared has been easy to understand and follow!
My pleasure Jennifer! 😊👍
This is amazing, man! Great job, thanks!
I always struggle to make a landing page. After watching this video there are no answers in my head that don't have answers. Thank you so so much!!!
Haven't seen your channel in a few years, you've taken it a long ways! Great job man, inspiring!
Thank you! Glad to have you back!
I hold a deep appreciation for your content, Wes. Your guidance in assisting designers to enhance their marketing prowess is truly invaluable. Thank you.
Thanks so much Kathryn! Glad to have you watching... cheers!
@@WesMcDowellInc I second this, thanks man trying to get some incoming on the side and your stuff is just to the point and actually valuable in the real world!
ok how i can make a page like this please ? anyone can help me
This is amazing video Wes. Thank you for everything you share with us. I highly appreciate it. More power to you.
Glad you enjoyed it and I appreciate the nice words 😊🙌
ok how i can make a page like this please ? anyone can help me
This information was so valuable to me today. I am a teacher and started a business. I love this. I will let you know how you assisted me and my daughter who is launching a book when it happens. We thank you one million times!
For the book, you could also build a lead magnet for it
- free chapter
- opt-in to get a discount
For example
Love the points on establishing the credibility
This is pure gold. Thank you!
You're very welcome! 👍😊
All I know, Wes is Great.
Thanks for the work❤
My pleasure! 👏😎 Thanks Rio
After watching your video, I feel like I've just attended a crash course in landing page excellence. Your blueprint is a lifesaver for us struggling to make an impact. The simplicity combined with its effectiveness is a game-changer. Can't wait to implement these strategies and watch the conversion magic happen on my own page. Thanks for breaking it down in a way that's easy to follow and apply!
Oh wow - thanks so much 🙌 🙌 Good luck with your site! 😊
ok how i can make a page like this please ? anyone can help me
@@mohamedbelguessab2829 I've seen in other videos it looks like Wes builds pages using Wordpress + Elementor.
I could be wrong, but I'm pretty sure I saw signs of it.
pure gold, keep up the good free value
Thanks for watching! cheers 🙌
You have been a big help. Thank you!
That 's wonderful to hear it! thx for watching 👏
Thank you Bro ❤ Respect from Kazakhstan
Thanks for a quick and valuable lesson! This would really help me build a smarter landing page.
Just found your page and you have pretty good material. One suggestion I'd make is to make your camera eye level or lower than you to help your audience see you as an authority in this space. Just my 2 cents. Keep it up!
Huge value! Definitely need a mobile view guide since almost no one visit website on desktop except those who make them. 95% of real traffic is mobile and design looks very different
I second this!
I've been looking forever about someone that explains the mobile version of landing pages! all of of them keep explaining the desktop version which is outdated now days! but again I think it's the same structure as the desktop version just with the info aligned vertically.
x2 Pleaseeee someone explain that!!!
from ChatGPT :
"Creating a mobile landing page optimized for conversion involves a mix of clear messaging, fast load times, intuitive navigation, and compelling calls-to-action. Here are some examples of mobile landing pages that are known for their effectiveness in conversion:
### 1. **Airbnb**
Airbnb's mobile landing page is a great example of user-centric design. Key features include:
- **Minimalist Design:** Clean and uncluttered interface.
- **Clear CTA:** Prominent and easily accessible call-to-action buttons.
- **Personalization:** Customized experiences based on user location and preferences.
- **Fast Load Time:** Optimized for quick loading even on slower networks.
### 2. **Spotify**
Spotify’s mobile landing page is designed to convert visitors into subscribers by offering:
- **Compelling Value Proposition:** Clearly communicates benefits such as free trials and premium features.
- **Engaging Visuals:** High-quality images and animations to keep users engaged.
- **Simple Navigation:** Easy-to-find buttons for signing up or logging in.
- **Social Proof:** Testimonials and user counts to build credibility.
### 3. **Duolingo**
Duolingo’s mobile landing page is effective for driving app downloads due to:
- **Strong Visual Appeal:** Bright, inviting colors and friendly mascots.
- **Clear Benefits:** Highlights the unique value of learning with Duolingo.
- **Direct CTA:** Prominent buttons for downloading the app.
- **Responsive Design:** Adjusts seamlessly to different screen sizes and resolutions.
### 4. **Headspace**
Headspace’s landing page is tailored to encourage sign-ups with features like:
- **Engaging Content:** Short, informative videos and animations explaining the product.
- **Clear Path to Action:** Easy-to-follow steps to sign up or start a free trial.
- **Focused Messaging:** Clear and concise copy emphasizing the benefits of meditation.
- **A/B Testing Elements:** Continuously tested and optimized elements based on user behavior.
### 5. **Evernote**
Evernote’s mobile landing page focuses on capturing leads and driving app downloads by:
- **Simple and Direct:** Straightforward design with minimal distractions.
- **Strong Headlines:** Clear and compelling headlines that convey the core value proposition.
- **Visual Hierarchy:** Effective use of size and color to draw attention to key areas.
- **Seamless Experience:** Consistent experience from the landing page to the app.
### Key Elements of High-Converting Mobile Landing Pages:
1. **Fast Load Times:** Optimized images and minimized code to ensure quick loading.
2. **Responsive Design:** Ensures the page looks great on all mobile devices.
3. **Clear and Compelling CTAs:** Easily accessible and visually distinct call-to-action buttons.
4. **Focused Content:** Concise and relevant information without overwhelming the user.
5. **Visual Appeal:** Use of high-quality images and engaging visuals to capture attention.
6. **Social Proof:** Testimonials, reviews, and user counts to build trust and credibility.
7. **A/B Testing:** Regular testing and optimization based on user data to improve performance.
These examples demonstrate how effective design, clear messaging, and user-friendly features can drive higher conversion rates on mobile landing pages."
This video is just perfect. Really. I mean, I never saw anything like this before.
Brilliant!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Thank you so much!
I'm a web designer so this really helped me understand the big difference with landing pages and web pages! 🙂
You're very welcome Kim! 😀 👏
thank you that was highly engaging and informative
Thank you for your response!☺️
No problem 👍
Hey Wes. I'm curious what your thoughts are on including the problem & solution section you mention on your home page video. Does that content not perform as well on landing pages? Great content as always, thank you.
Thank you! Usefull knowladge I never found before! Will help me a lot :)
You're very welcome Shreya!
Wes, did you intend that nod to Suzanne Somers?? That was pretty cool! May she live vibrantly in another dimension!!
Great info, as always! Much ❤️
Dang Wes you're getting more buff!
Thanks Wes. Great video.
Glad you enjoyed it 😀
Awesome video, keep it up !!
Thanks, will do! 😀👍
great take Wes,, you got a new subscriber here...cheers from the City of Knowledge at the Panama Canal
Thanks for the sub!👏😎 much appreciated
Very concise and informative , thank you
Glad you enjoyed it Michael! 👏😎
So glad I landed here on your youtube channel. I already have a website through my business that does not allow for the navigation bar to be removed. Do you recommend anywhere to just create landing pages?
Try Framer, it's where I build all my client's sites. It's super easy to use and perfect for landing pages.
This is a great video with some really clever tips. Thanks so much!
You are so welcome Jay! cheers 🙌😀
ok how i can make a page like this please ? anyone can help me
Ty for this! Would you not recommend video on landing pages?
Thank you . This has video has all the information for me to get started as website design. I learnt about all the essential components necessary for designing effective landing pages.
You are so welcome and good luck Shriya! 😀
ok how i can make a page like this please ? anyone can help me
Cheers Wes. Life saver
thanks for watching!
Great content as always Wes. One thing that would be very helpful on your tutorials is to show the actual finished product as an example, not just the conceptual work in progress. Just a thought.
Thank you, Steve! Noted!
Hey Wes, great video. Signed up for the free masterclass and looking forward to it. Question: does it need to be so lengthy if it's for a simple freebie? (My freebie is a 5-day low-carb lunch plan). Thanks in advance.
The answer you'll usually hear is it's worth testing.
Try a version that is "just above the fold", what Wes was talking about earlier in the video
Then a week or few weeks later (depending on how much traffic you get), test the longer version and compare the conversion rate (how many people opt in vs. the traffic)
Thanks for the wonderful content. But I want to know: for someone interested in e-commerce, do you create a landing page for each product?
This is really helpful, thanks.
Glad it was helpful!
Just wow. Subscribed.
Great info. Thank you
Glad it was helpful Paul! 😀 👏
Super useful!
did you ever make a video about adcreative stragies, one of them is making comparison products of competitor product and our own products.
i somehow watched that video, but i forgot which video/channel. hopefully yours.
Hey Wes, useful content as always. Also, I'm not sure why but I tried getting your on-demand masterclass training video from the given link in the description, but never did receive a mail. Have checked spam and waited over 30 mins for both times before commenting here. Just thought you should know, in case there's a technical glitch!
Hey SJ, drop your email so I can take a look at our system. Thanks!
Hi Wes. great video as usual. I was wondering if in the benefits section, instead of listing the benefits, I could say (in my dog training industry) are you ready to experience this? Having peace of mind and fun with your dog. A dog that obeys and listens to you all the time. A dog that has slod bond with you. I have it just under the hero section of my website. Thank you.
Hey Saro! I mean those actually sound like benefits to me. Do you mean you'd write that as the headline for that section, but still include benefits? I do recommend keeping headlines extremely clear as to what the section is about, rather than getting too clever with it.
@@WesMcDowellInc I guess they are benefits in a way. I am not using a headline or sub-headline. Simply this is what you will get wth a picture that supports that statement.
In any previous training I've done on this (including Marie Forleos copy cure training) the training has highlighted the need to speak to pain points. But you don't mention pain points here?
thanks a lot for this value
My pleasure!
Hey, i were wondering where you are finding those pictures you are using?
How about the legal pages? Is it necessary to add also at the footer of the landing page?
Great page. What template would you start with if your a WP newb to create this hero page?
I like using the Hello theme or Outdoor Adventure template 👍
wow, super helpful. Can you recommend someone/company help me create this?
What market would you suggest with Lead gen landing page service?
Excellent tutorial as ever Wes. I am creating multiple landing pages for my online courses. As there will be quite a few should they be 'Posts' or 'Pages'? !
I'd personally ask how come you're creating multiple landing pages?
Multiple landing pages can make sense if different types of customers may be buying the same course and you want to tailor the copy and marketing message to hit harder for each person.
But if it's multiple pages just for the sake of it, and it's the same type of client seeing it, it doesn't make sense in my experience
@@gavinwiener You are correct. The landing pages are for different jobs and positions and I decided to go with pages and not posts. Perhaps I could have used advanced custom fields but just testing the water.
Excellent!
Many thanks! 👍
Hey Wes, everything you say is great, but it only shows desktop or tablet versions of a website. How do you translate those layouts to mobile?
Its less about the individual layouts and more about putting these sections in this order. You'd do the same sections, same order across the board (mobile, tablet, desktop)
Thank you!
thanks for watching ... cheers! 🙌
Is there a wordpress theme that you recomment that has a similar structure?
I'm curious... are u not breaking your own rule with your long and mixed fonts sub headline on your free video offer? Please do split test with a short sub headline and a pic. Tks for this great video. I did not sign up for your class. But will when the bait looks great.
😂 it converts at 60% so I’m not touching it
For what I have heard video will convert better than an image in the hero section. It could also be an introduction of the product. Hence, not someone using it or benefitting from the end result.
Hi. I'm a photographer.. would you recommend I add my socials on my landing page or will that lower my conversions?
Nope, I wouldn't! Remember, the job of social media is to funnel ppl to your website/landing page (where the real conversation can get started), NOT the other way around.
Thanks, this helps
Glad it helped
Could i request one of these videos for mobile layout
hey, how could I download the example landing page
Thanks for your great info! 😄 do you use Wordpress and elementor to build landing pages?
He uses Wordpress, but I'm also wondering about his ACTUAL landing page, the one for his masterclass, is that elementor?
Hey Nickes - I use WordPress & Elementor for my website and my landing page. 😀👍
@@WesMcDowellInc Thanks so much 😃🙏
@@WesMcDowellInc How much might you consider selling your eliminator template for?
Hi Wes what if I'm just staring doing my first product landing page and have no testimonial or reviews. thanks you
what if your just starting and don't have any reviews or statistics to use. How do you get reviews for first time product sellers?
This was awesome. But I am confused about one thing. Are landing pages built into your website or is it a separate website? I just don’t understand where landing pages go. Do I create it as one of my website pages and just hide it from the navigation menu?
Yes it is built on your website as a separate page, just hidden from the navigation. 👍
Let me ask you a question: The logos thing... I have experience working as a freelancer for big brands, do I need to contact them to ask for legal permission of their logo in my landing page? This makes me curious. Thanks!
Is your landing page wireframe available for reference?
Hi Wes, so would this type of landing page not be suitable to rank for a service type keyword? Is this only for running paid ads or social traffic to it?
We do this all the time for SEO efforts and it works well. Test it out for yourself. As long as the keyword is a "buyer intent" keyword, it should work well for the desired SEO results, plus you can double it up and use it for your paid campaigns where it makes sense to do so.
@@theweblabhi, thank you for this reply. Makes total sense when I hear it from another 👍👍
What if we offer 2 different things. 1 is a healtgcare service, and then 2nd is a care package. How can i make my landing page friendly to multiple audiences
I’m new to this so please excuse my ignorance 😅
I run my own website on Weebly. I’d like to do landing pages to get more traffic to my website. Is a landing page hosted through a different domain than my website? Or is it just a simple page within my website that I pump up with SEO and no menu bad on the top that has a CTA on it?
Sorry but I’m so lost 😅
What software do you use for the landing page?
anything, this isn't about the software, its just about the formula.
Since the conversion rate goes down the more information that is required, how do people combat this when they are selling products which require a lot of personal information and also payment details. (A PayPal button which is quick and easy and automatically fills their details perhaps?)
Depends on the product, and how expensive it is. It could be better suited for the goal to be them booking a call in that case
Would be nice if you could share the HTML and CSS for the page we see as example.
thanks
You're welcome 👍
I meant no “menu bar.
So a landing page is just a simple page that has one Call to action on it?
Thx kindly
Yup - your landing page can be on the same domain, just without the top menu and only one CTA. 👍
Creating a great landing page is not that difficult. Unfortunately, there are no good templates so one has to have a programmer design it for them. Great Video.
Would be nice to hear what are your options when building a product that has zero users right now. Obviously no feedbacks and reviews yet. What could be the social proof then.
There’s more value in your free videos than most of the payed courses you can find anywhere.
Thank you! I'm so glad you enjoy them!
im trying to find an autoresponder or and landing page where they except you adding in your own emails. i was in 2 platforms where we build our own emailing list but when i sent out to them my product i was told off by the owner and said to stop or ill be kicked out of his business. all emails are good, not bought.
Too many spammers have abused the list importing process. Virtually none of the email services trust us anymore because of it. There are still some out there that will let you prove it, but even the proof is suspect today. I’ve switched over to hosting my own lists and using services like MailGun to relay it. If you prefer to use services for this, just import your list slowly over time and you can usually stay off their radar.
Wes, what if you are a small business owner and you dont have social proof but youre trying to get email signups
Try to offer them something they want via a great lead magnet. Also if you don't have reviews yet, then Here is a video about what to do if you don't have reviews yet, then check out this video ruclips.net/video/rSWSXAFv1Gg/видео.html and here is a video all about how to get them ruclips.net/video/4Z8x1RULh1Y/видео.html
What if you are just starting and don’t have testimonials or reviews?
Hi Virginia! Here is a video about what to do if you don't have reviews yet: ruclips.net/video/rSWSXAFv1Gg/видео.html and this video is all about how to get them ruclips.net/video/4Z8x1RULh1Y/видео.html
9%?! Where did that number come from? For emails, purchases, price points?
Its just the wide average
ok how i can make a page like this please ? anyone can help me
Close to 90% of my landing page viewers are on mobile. How does this change the layout decisions?
It doesn't... Keep in mind, what I'm showing here isn't to be taken as a hard and fast layout with all the columns, etc. The thing to take from this is the purpose of each section, and the order of them to give ppl enough info to make an informed decision. That doesn't change from desktop to mobile.
Please record mobile version . It’s too easy put all elements on desktop. We very need it at least one time at mobile
@@WesMcDowellIncwhat i need to know is how do subscribers to your landing page get the link to my kickstarter campaign , how do i connect everything?
The term is responsive
I would just put each section one by one vertically.
Wes, if I have a service based business, why would I want to have a website if a landing page does a much better job at getting new leads?
Because a landing page is push marketing from elsewhere i.e. social media and a website page is a pull marketing designed to catch and capture people in your target market out there, largely through SE/Google. It also backs up your credibility and expertise. They have two different functions. If you rely on landing pages alone, you would be missing the business from clients proactively searching for you (or something like your product or service). And you would miss out on word of mouth recommendations when people try to check you out and see reviews etc as landing pages would probably not show well in Google being short and don't say enough to those pull traget markets. Also to do well in GoogleMyBusiness which is vital you need a website for best optimisation. So you need a website :-)
I jumped in there Wes! What's your thoughts?
Well your landing page LIVES on your website. Landing pages are great to direct ppl to specific offers, but a business that's just a landing page always feels like its not a real business. Your website's there for direct traffic you drive to it, but also for ppl searching for you, your services and your products. Some ppl need to see more info than others.
@@WesMcDowellInc got it! Thanks! So, do you link the main CTA button of your home page to a landing page or you normally keep them separate and just link to a call button of a form?
The main CTA on my home page goes to my paid offer when that is available and the rest of the time to a landing page for my free lead magnet.
@@WesMcDowellInc thank you Wes, I appreciate it!
The company I work for and look after their website seem a bit worried when I say to them we should be using our clients logo’s as some social proof.
Visual proof is great! Why hide it?!! Be proud and share, but ask permission first.
We have the same issues. Usually, clients are scared of competitors learning who their clients are and then poaching them. It seems silly to me, if you have a solid relationship with your client and produce value, then why worry? I would say the pros outweigh the cons.
@@theweblabthis is exactly what I say to them but is still a problem for them. I will use your comment in my next meeting with them as you made some great points .
… please we need same, for mobile .
Do you have a video here of you creating an actual landing page?
Hey Michelle, indeed I do! ruclips.net/video/zK25pjjatD4/видео.html
@@WesMcDowellInc thanks so much
hahahah Jah Böhmermann als "proof" XD 6:11
hmm?
@@WesMcDowellInc that guy with the Notes in the Video is one of most famous Talkshowancors of Germany 😂
Also, don’t centrally align writing. Ever read a book or newspaper with centrally aligned writing?
Not a hard and fast rule, but for large chunks of text I agree
I bet it's a lot lower that 9% on average.
Why would they sign up if there's not enough proof or evidence? Just believe the big claim?
sell benefits not features….. sales 101
You’d be surprised how many people still don’t do it!
At 11:10 you talk about people perceiving 3. The word is "subitize". I bet you knew this but wanted to avoid psychology jargon
ha I didn't know that, but wouldnt have used it if I did because of what you just said. Gotta keep it easy to understand :)