The BEST way to GROW your podcast in 2023! | How to + Examples
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- Опубликовано: 23 июл 2024
- Are you trying to grow your podcast but tired of SEO, email lists, and social media posts for every new episode?
We're excited to announce Buzzsprout Ads-a revolutionary way for indie and large podcasters to promote their shows across 114,000 active shows.
In this video, you'll learn the strategy that led Jordan Harbinger to grow his podcast to 15 million downloads a month, an in-depth tutorial on how to use Buzzsprout Ads, and tips to maximize your ad's effectiveness.
==== Time Stamps ====
00:00-00:20 - Intro
00:20-00:45 - The best way to grow a podcast
00:44-1:32 - Reach listeners in your niche
01:32-1:58 - Two issues indie podcasters may face
1:58-2:28 - Introducing Buzzsprout Ads
2:28-5:33 - Tips to maximize ad effectiveness
5:33-6:07 - Tips to maximize ad reach
6:07-6:44 - Three items to include in your podcast promo
6:44-7:43 - How to review published Ads
7:43-8:19 - Special promo for Buzzsprout Ads
===================
COMMON QUESTIONS
I'm not hosted on Buzzsprout - can I still use Buzzsprout Ads?
- Yes! If you aren’t hosted on Buzzsprout, you can still use Buzzsprout Ads to grow your podcast
INTERESTED IN STARTING A PODCAST?
Get started for free with Buzzsprout at www.buzzsprout.com/
Subscribe to the "How to Start a Podcast" podcast to learn all the ins and outs of creating your first podcast.
Apple Podcasts - apple.co/2QBShqA
Spotify - spoti.fi/2H0x2Or
Google Podcasts - bit.ly/2EuywwA 
Развлечения
Literally can't wait to use this. THANK YOU!
This was so helpful and I'm getting a little more excited nervously to get my podcast started.
Love this I am going to test it out as I have a new podcast that I started in April and I am wanting to grow it faster!
Great stuff. going to get right on this. So pumped!
Thank you! Trying it out right now!
Thanks for the earlier reply. I am aware of the 1,000 download minimum within the prior 30 days. Therein lies my challenge, aka as "being between a rock and a hard place!". I'm nowhere near the 1,000 minimum and need something like "the ad initiative" to get to 1,000 plus monthly downloads. Not complaining! I'd be most appreciative of any guidance you can provide. I'll get there!
This strategy is already working for me. I love it!
That's so good to hear! 🙂
In the audience targeting portion, I only saw 3 areas to target. My audience is health and wellness, which was not in the three listed. When or how will that target audience get on the roadmap as a target audience to pick?
We're pulling those categories from your podcast. If you'd like to target other categories, just update the podcast categories for your podcast and they'll update as well.
I will do this tonight I hope this deals are still there . This is a blessing in disguise
The 30% off is still there! Let us know what you think!
Hi. Love the idea, but is there any way to know the names of the podcasts that are running my ad so I can listen to their shows and hear the ad placement? If not, what others ways can I use validate what I purchased?
Yes! Once you're running a promo, you'll be able to see some "Sound Checks" where you can listen to the episodes your podcast promo is in.
Thank you for this video ! I am doing it now ..
Sounds awesome! Let us know how it goes. 😊
Brilliant
Where are the ads being shown? Is it being inserted into iTunes and Spotify episodes or only on the ads directly on the buzzsprout platform?
The ads are included in other podcasts. Those ads can be heard on Apple Podcasts, Spotify, Google Podcasts, and anywhere else that podcast is played. You've got complete reach.
good video, thanks guys. My podcast is about travel. Is travel one of the categories of podcasts where I can buy ads?
Good training, Thanks!
Thank you! Let us know what you think!
This sounds great - have you done or will you do a guide to what makes for a great podcast ad so I can try and record something half decent?
Great question! Here's our latest video on how to create an awesome promo :) ruclips.net/video/quAT4yjWbxM/видео.html
What is the maximum number of categories in the audience targeting allowed?
This is great! How about podcasts in spanish? My podcast is in spanish but didn’t see an option to select language so my trailer is distributed accordingly. Also, would a trailer of someone elses would show randomly on my podcast or do I have to agree to it?
We will match your trailer to podcasts using the same language! And yes, you will be able to review and choose trailers to run on your podcast!
Great development. Also it would be good to see/ hear live example, however, I understand that's not always possible. :-) ps I know can't please all of the people all of the time just some. 😀
Absolutely! We've got a few live examples on the homepage for Buzzsprout Ads that you can listen to: www.buzzsprout.com/ads
We're also just recorded a new video on how to make a great promo that will come out next Thursday!
Hey, is there a way to point to a former season of the podcast? I’d like to run an ad for my Easter series, which is not most recent.
Sure! You could just setup your links to point directly to those episodes rather than to the full podcast.
What about the other side of it? For example would i get paid for including the ad? Where do I go to add these promos to podcast?
Hi there! Shoot us an email at support@buzzsprout.com regarding this matter! 😊
Happy Tuesday. Isn't there a minimum amount of monthly downloads required to be eligible for the Buzzsprout ad initiative?
Hi Alan! The minimum amount of monthly downloads required is 1,000 downloads in the last 30 days.
just tried, hoping for the best!
Sounds awesome! Please keep us posted on your progress.
Question - so, if you purchase the least expensive plan of 5,000 downloads for $100, in this situation, is a "download" a download of the show that played my ad or is it a download of one of the episodes of my show?
A download of the Ad only
Would be helpful to set to only distribute to German podcasts. Is that possible?
Yes, if your show is in German we'll only match you with other German podcasts.
In the future, will there be options for shows with less than 1k downloads per month?
It's definitely something we're looking at!
@@Buzzsprout Awesome! Thanks so much.
I can not see the discounted amounts and the options I get start at 10k downloads at $200. How is it that the 5000 downloads isn’t an option and the discounts don’t apply
Hi there, Nita! Kindly shoot us an email at support@buzzsprout.com so we can take a look into this for you.
Will more categories be added? Like faith, health and wellness?
Yes, they're there right now! You can target any podcast category in Apple Podcasts.
Will other podcast ads be placed on my podcast shows?
I use Buzzsprout as a host for my podcasts
Only if you'd like to. You can go to the Monetization tab in Buzzsprout and turn on Buzzsprout Ads. Then we'll send you promos you can run in your podcast to make money.
I like this in theory, but it feels like "pay, spray and pray." Buzzsprout doesn't give you a list of podcasts they host, to see how many underwater basket weaving podcasts are out there, or if they are offering a similar product to you. Thoughts? Am I missing something?
Hi there is there country targeting?
Great question! We cannot match the ad to podcasts in a specific country or region, but we will match your ad to podcasts using the same language.
Is this promotion valid for Brazil?
Great question! Yes, though it can take longer for your promo to be filled if your promo is recorded in Portuguese since we'll only match you with shows in the same language.
But how do you find podcasts?
How do you guarantee downloads?
Hey Chris! We don't guarantee downloads of your podcast. When you run an ad you will be purchasing the number of downloads that your ad will be run on other podcasts. I hope this helps! If you have any other questions, you can reach us at support@buzzsprout.com
@@Buzzsprout got it, thanks!
I think your video is a bit misleading. I bought 10,000 downloads and didn't see anything. It's a roll of the dice how you set it up, and unless I'm missing something there isn't much info we get back from you to show what worked and what didn't. So basically we are hoping we throw it out there and get something back, without knowing what to tweak or do differently to get better results. I think your platform gets you in the game and gets us to throw some money at it, but I ended up spending $140 with no results and no idea why I got no results. You could argue the price was great, but I could have done a lot of things with $140 that would have left me with a better feeling.
That's a bummer! I'm sorry you had such a bad experience. We're looking at ways to give you better stats of how your promo has performed.
And thank you for the feedback!
WARNING - Expect poor results and disappointment....at first. Am I saying BSAds don't work? Not at all. It's too early to tell.
Here are the stats from my first ad, which you can judge on your own how effective it was. NOTE - In the ad, my call to action was to check out a specific episode of my podcast. I knew the number of downloads for this episode at the start and end so could easily determine if the ad was successful.
Downlaods before ad = 14
Ad Spend = $140 for 10,000 Downloads
Podcast Matches = 857
Ads played = 74
Downloads after ad = 14
Conclusion = My ad played 74 times, which yielded ZERO additional downloads. This suggests a few things...
1 - The podcast matches sucked and need to be narrowed down.
After reviewing the podcasts that played my ad and those that were a match based on the criteria I chose, there were HUNDREDS of podcasts that had nothing to do with my niche. For example, I am in the self-development space (self-help if you will) and my ad was featured on a podcast about Bonzai Trees.
2 - My ad copy sucks???
I followed the critical points outlined but it probably needs some tweaking.
3 - It's too early to tell.
This one hits home for me . How can I possibly judge this after one attempt? It's like going to the gym for a week and being pissed off that you don't have a six pack.
Long-story long, expereince thus far tells me that while there will certainly be potential to grow here, there will be some bumps in the road so be prepared to fall flat on your face but then get right back up again.
Hey, I saw your post about Buzzsprout Ads and the problems it had 8 months ago. Is it any better now? Has this helped your podcast since then? How's it going now? We've been doing our podcast for about 8 months too and now want to try and grow it somehow. We've done no marketing, so it has a pathetically small following.
Seems expensive!
7:45 the name of the game is to monetize! feels misleading & wasting peoples time & money not sharing a specific number of when this happens